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BIG
Difference?
Charting Data for Fast Lubes
With and Without Carwashes
L
Like most journalists, I suffer from “excelophobia” — the fear
SPECIAL FEATURE: Fast Lubes + Carwashes = Synergy
Operations
Ask any lube operator the two biggest metrics in the industry
and chances are he or she will respond “ticket average” and “car
counts.” It is in these areas, specifically the latter, that we find
20 www.noln.net
*This column represents the national average for all facilities. Because some categories are weighted, the national average may not
22 www.noln.net always fall between the average for lube-only and lube/wash facilities.
Best
Best Selling
Selling Motor
Motor Oil
Oil in
in Fast
Fast
percent of lube/wash sites do. Further, while 97 percent of lube- Lubes
Lubes with
with No
No Carwash
Carwash
only sites offer a synthetic motor oil LOF, only 83 percent of
lube/wash sites do.
Pennzoil
Pennzoil
21%
21%
Demographics Others
Others
24%
24%
Like prices, there are few major differences between lube-only
sites and lube/wash sites in the area of customer demographics. Shell
Shell
5% Valvoline
5% Valvoline
Perhaps the only significant difference is in population, as lube/ Chevron
Chevron
15%
15%
wash sites tend to be built in denser population centers (22,660 Best Selling Motor Oil in Fast
6%
6%
Both categories report that 52 percent of their customer base Shell Pennzoil
is female, and the percentage of customers who drive foreign 4%
Exxon
37%
lube-only sites.
Includes all payroll (taxes included), salary of owner (if “hands-on” employee),
Sales
1
24 www.noln.net
Other
Amsoil
when it comes to yearly sales per lube facility. (Again, keep in up in this data,
Quaker and
State
4%
7%
that is the additional profit center repre-
Other
mind we’re comparing sales for only the fast lube portion of sented by the carwash.
5%
Castrol
TossMobil
the1 sales and profit generated by a
57%
Amsoil
the business, not the overall business.) Lube/wash sites generate carwash of any type onto the pile, and an operator suddenly is
Quaker State
8%
Castrol
an average of $566,575 per year in sales, while lube-only sites looking atPennzoil
a8%much more profitable business, perhaps one reason Pennzoil
generate an average of $557,022 (though it should be noted the why lube/wash owners enjoy a much higher average annual sal-
Valvoline
Valvoline
lube/wash sites have a slightly higher pre-tax profit (13.0 per- Havoline
4% Mobil 1
66%
BestBest
Other
Selling
Selling Synthetic
Synthetic Motor
Motor OilFast
Oil in
in Lubes withw/
Fast Lubes
Quaker State Nono
Carwash
Carwash
cent versus 12.2 percent for lube-only sites).
Valvoline
7% Castrol
Havoline
Other
Pennzoil Amsoil
7%
Oil & Equipment 13% Valvoline
Pennzoil
Quaker 4%
State
tor oil. Not surprisingly, then, the total sales of “house” motor Pennzoil
8%
oil at lube/wash sites is higher than at lube-only sites, with house
motor oil accounting for 83 percent of sales at lube/wash sites Valvoline
SPECIAL FEATURE: Fast Lubes + Carwashes = Synergy
11%
26 www.noln.net