that won’t break the bank

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 Marketing on a Budget – a Beginner’s Guide
Any small business needs customers and sales to survive.
You can have the best product or service in the world, but if no-one will pay you for
it, you can’t succeed.
So you’ve set up your business, you’ve got great products or services, you’ve got
your first customers, but you need to get a lot more. You know that effective
marketing is what you need, but you think it will be:

• Complicated
• Expensive
• Difficult
• Specialist
• Scary
• Not for beginners!

Worst of all you have no idea where to begin.

When you set up a small business for the first time, everything is new and
confusing. There are so many things to think about that you really need some help
to come up with the best marketing ideas to get you started, and this is what this
eBook sets out to do.

This little guide will provide you with no less than 70 suggestions but, to keep
coming up with fresh marketing ideas, take a look at
http://www.marketingbrainstorm.com and see how it can help you to carry on
generating novel marketing strategies, which will promote your business ahead of
the competition.

Read on to discover:
A. What is Marketing?
B. How Can I Afford to Advertise?
C. The 3 Key Questions to Ask
D. 70 Brilliant Marketing Ideas for a Business on a Budget

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A. What Is Marketing?

Customers will only give you what they value (their money) if they feel that you
are satisfying a need which they have. But marketing is not just about providing
products and services, it is about matching the benefits you offer to the changing
needs and demands of your customers and ensuring that you are getting value in
return.

If you Google “marketing definitions” you will throw up a host of answers. The
Chartered Institute of Marketing defines marketing as “the management process
that identifies, anticipates and satisfies customer requirements profitably.” A bit of
a mouthful but, put another way: the right product, in the right place, at the right
time, at the right price.

• You know the old saying – “If you liked it tell your friends, if you didn’t, tell us”.
• If you treat your customers well, in ways which they will value, there is a better
chance that they will come back to your business again and again.
• If they like the way you treat them, there is a better chance they will
recommend your business to their friends – which will gain you more
customers, more sales, and an even better chance of gaining more buying
customers. Better and better all round!
• Innovative marketing will attract customers’
attention to YOUR business and YOUR
products or services.
• Successful marketing will help those
customers make a conscious decision to
buy from YOU.

So your challenge is to keep brainstorming

new ideas to bring in new clients to grow your
business.

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 B. But How Can I Afford To Advertise?

• Marketing is not just about advertising.

• Advertising is the business of drawing public attention to goods and services;
marketing is the way you create value for your customers and build strong
customer relationships, so that you can get value from your customers in return.
• So advertising is a form of marketing, but marketing is much more than just
advertising
• To drive up sales you need effective marketing and, if your budget is tight, that
means using creativity rather than cash to attract people’s attention to your
business and help them make a conscious decision to choose to spend their
money with you
• Since the marketing budget for a small business is usually very limited, you'll
want plenty of promotional ideas that are cost-effective.
• Creative marketing ideas need not be expensive and the most effective
marketing ideas may be those which cost you the least.
• You can build awareness of your brand by providing your customers and
potential customers with benefits which cost you little, but which are valuable
to them.
• With all that in mind, the following pages list dozens of possible marketing
ideas which can be easy and cheap to implement.

C. The 3 Key Questions to Ask

1. Who Am I Targeting?

• First of all, decide who exactly makes up your target market, as this will affect
your marketing strategy:
• Local, national or international?
• A particular socio-economic group? Are you aiming up-market or at the
discount buyer?
• A particular age range? Children, teenagers, students, young single adults,
young families, mature adults or pensioners?
• Men or women, or both?

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• People in specific professions or occupations?
• People with specific interests?

If you are not sure which groups to target, have a look at

http://www.marketingbrainstorm.com, where the first wheel contains scores of
ideas.

2. How Will I Reach Them?

Will it be:
• by direct mail or by email?
• by promotional gifts or by demonstrations?
• by classified adverts or TV?
• by posters or by DVDs?

Don’t worry if you are totally bewildered by now, the following pages will provide
loads of suggestions.

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 3. What Will I Offer Them?

You need to decide on what you will use to get new clients into your business and
you’re about to get a number of ideas and strategies.

4. Put It All Together?

By combining Who with, What and How in campaign strategy you can get some
excellent results and that’s how the Marketing Brainstorm software comes it. It will
randomly generate ideas based on these three questions and you can fine tune
them to your business.

Now let’s delve into those ideas...

D. 70 Brilliant Marketing Ideas for a Business on a Budget

1. Brand your Business Clearly. Make sure your business name or logo clearly
identifies the ultimate benefit of what you are offering, in a way which will
appeal to your market; keep it simple, short and memorable. A store called
“Gifts for Garden-lovers” or “Green-finger Gifts” is precise and clear; one called
“Smith’s Store” or “Universal Wonder” gives no clue.

2. Be Seen in All the Right Places. Think about where your target customers go
and try to arrange to advertise by displaying leaflets or posters there. For the
youth market, use Twitter, Facebook, YouTube or other online resources. For
adults and young families it might be the local supermarket, the library, the gym,
or the “mother and toddler” group. For the senior market, target locations your
potential customers visit such as libraries, doctors’ and dentists’ waiting rooms,
church halls, community centres etc. or advertise in the local paper or free-sheet,
perhaps with a promotional discount voucher.

3. Give Your Knowledge Away. What you know about your business and your
industry is interesting and potentially valuable to others. Without giving away
any really sensitive information, offer to speak at schools and colleges, women’s

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 groups or business clubs on a topic related to your business; write for the local
paper or speak on the local radio and you will gain valuable exposure. Make
your website as informative as possible. Tell potential customers exactly how
you will help their business, or benefit them personally. If you can, reveal a
few “tricks of the trade” to help them make best use of what you sell. Very few
people will actually steal your knowledge to set up for themselves, but many
of your customers will feel gratified that you are willing to be open and honest
with them.

4. Word of Mouth. This can be a very valuable marketing tool – and is absolutely
free! Make sure all your customers leave you 100% happy and satisfied with the
service you have provided to them, and they will become ambassadors for your
business.

5. Investigate the Competition. Use a friend or a paid “Mystery Shopper” to call

on other businesses in your area to see how they operate. Get hold of their
advertising literature and compare their offering with yours. Check out their
websites. What can you do to make your business stand out?

6. Offer Discounts. Produce Discount Vouchers to be used at your store or

business (perhaps on certain slower moving products, or on certain days when
your trade is usually slack). Add an expiry date to generate a sense of urgency.
You could include a discount voucher in your advertising, hand them to each
customer, or mail them to previous clients.

7. Give-Aways. Hand out free samples in your local high street; give customers
a small free product with each purchase over a certain value; or have “3 for 2”
offers or “Buy -1-Get-1-Free” promotions.

8. Linked Purchases. Offer a deal where customers who buy product A get
product B at a reduced price. This can encourage customers to buy two
products, when they would otherwise only have bought one.

9. Loyalty or Reward Schemes. Issue a card to be stamped each time the customer
buys, with a full card entitling the customer to a free product, or a discount on
their next purchase (but make sure the cards and stamps are kept under control,
or you could end up with an unexpected rush of claims!)

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 10. Competitions. Run a competition and choose an exciting prize from your range
of products or services, which will not cost you a great deal but which will be
very appealing to your potential customers. Advertise the competition widely
in the locality, send a press release about it to the local press and radio and, if
appropriate, make sure people have to call at your business in order to enter
– which gives you a chance to promote your business to them in person. Invite
the local press to be present when the prize is awarded, to get some more free
publicity.

11. Open House. Host an open evening at your premises. Invite both potential and
regular customers for drinks and nibbles and a chance to see/test your latest
products, with a discount for purchases or orders placed on the night.

12. Join an Online Booking Service. If you run a hospitality business (hotel, bar, pub,
café or coffee shop) consider joining one of the online booking services, such as
Top Table, or Gourmet Society. This will bring you to the attention of travellers
from other areas who might not otherwise find you, and you can also offer
special deals through some sites. This can be a two-edged sword, of course, as
the site will probably also carry reviews by your customers – but if you offer
high-quality service and excellent food and drink, good reviews will boost your
reputation.

13. Carry Out a Survey. Have a supply of small cards by the till as each customer
completes their transaction with you, asking the customer to complete a
short survey on their experience with your business, and to fill in their details
(especially email address). Offer a small monthly prize as an incentive. This will
not only give you valuable feedback on your success (or otherwise), but you
will build up a database of email addresses, which you can use for promotional
emails, newsletters etc.

14. Collect Business Cards. Copy those city centre restaurants and have a large
glass bowl by the cash desk, to collect business cards (or hand-written contact
details slips) from customers, with a monthly draw for, say, a free bottle of wine
or champagne – this is another way of building a database for future marketing
activities.

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15. New Image Party. When you re-decorate your premises, hold a “New Image”
party, inviting local press, radio, community dignitaries, neighbours, the general
public and previous customers from your database, to show off your new
premises, and launch new products or services.

16. Professional Brochure or Leaflet. With desktop publishing software available

on every PC and laptop, there is no excuse for unprofessional looking publicity
material. Have a nit-picking friend read through any leaflet/flyer/poster you
propose to use, to check for grammatical, punctuation and spelling mistakes.

17. Error-free Website. The same applies to your website – your professionalism
is in doubt right away if your website is riddled with typing errors, misplaced
apostrophes, poor punctuation and grammatical mistakes. Don’t assume your
website designer will correct your text – he or she is an expert in computers not
grammar. If you can’t afford a proofreader, ask a fussy friend or relation to check
it for you.

18. Superior Telephone Service. Is your telephone system as good as it could be?
During working hours, make sure every call is answered within 3 rings and that
the greeting you give is friendly and personal. Ensure that the person who
answers your calls is trained to deal with the majority of customers’ questions
themselves. After hours or at busy times, make sure your answerphone
message is professional, helpful, and proactive. Not just “please leave a message”
but “we are so sorry that no-one is able to help you right away, but we promise
to call you back by 9:30am tomorrow if you would be kind enough to leave your
number” or something similar. And make certain you always deliver on that
promise.

19. Community Visibility. Join fellow Business people at the local Chamber of
Commerce, Business Clubs, Rotary Club, Round Table etc. Get involved in
local charity events, so you gain a positive reputation for contributing to the
community.

20. Get Involved in Local Events and Activities. If there is a community event in
your town, make sure you are there to publicise your business – maybe you can
have small samples to give away, or hand out a voucher for a discount at your

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 business. If there is a local charity event, take part yourself (or sponsor someone
else to do so) carrying/wearing your business name.

21. Local Media. Your local newspaper or free-sheet will be looking for stories with
a local interest to fill their pages – offer to write an article, or give an interview
on a topical issue related to your business, and you will get publicity without
having to pay a penny! The same applies to local radio stations.

22. Swap Publicity. Make contact with other local businesses, which are not in
competition with you, and offer to swap flyers with them – you display their
flyer or leaflets if they will display yours. Ensure your leaflet is as professionally
produced, eye-catching and enticing as possible.

23. Display Your Brand. Put an eye-catching sandwich board on the pavement
outside your shop or business. You might not want to have the name of your
business painted on the side of your car, but why not have a poster in the rear
side windows (where it won’t block your view while driving) or customise a
window blind that you can pull down when the car is parked.

24. Make Best Use of Your Stationery. What is on the back of your business cards?
That is space you could use to list your less obvious services or products
and describe your business in more detail. Make use of all your letter-heads,
compliments slips, invoices, emails and envelopes to get your message across
as clearly as possible: highlight the distinguishing features of your business
(your USP – unique selling proposition), give all your various contact details, and
include a “call to action” to prompt the reader to contact you.

25. Offer Incentives. Offer your customers a small reward for introducing their
friends, or for a certain number of visits. Consider a discount for customers who
spend over a certain amount in a set period.

26. Make Full Use of the Internet. Set up a website for your business, or perhaps
even an online “club”. Make sure your website looks as professional as possible
– check for typing errors and make sure all the links work. Collect the email
addresses of all your customers and send out a regular email newsletter to keep
them advised of events, new products lines and new services (much cheaper
than mailing out a paper newsletter).

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27. Superior Customer Service. The cheapest and perhaps the best way to promote
your business is to offer really first class customer service. That means not just
good products and services, but going the extra mile to treat every customer
as your most important. Ensure the phone is always answered promptly and
professionally; emails are responded to immediately; that you never cancel an
appointment except in the direst circumstances (and then give the customer as
much notice as possible); that your shop or offices are always spotlessly clean
and tidy; and that you and your employees are always smartly dressed and
greet your customers or clients by name and with a smile.

28. Use your Premises to the Max. If you have a room which is available in the
evenings or at weekends (or if you run a hotel, club, pub etc.) and there is any
community event to be held in your town, offer your premises. Everyone who
attends will be grateful to you for the use of the space, and you will have put
your business’s name at the forefront of his or her mind. Make sure there are
plenty of flyers for your business lying around, for people to pick up.

29. Network. Join the local Chamber of Commerce, Business Clubs, Rotary, etc. so
you get your name known and you have the opportunity to network with other
professionals and local dignitaries. Make a point of exchanging business cards
with everyone you meet, and use these contacts in the future. Where do the
local business groups, women’s groups, farmers, accountants, or police hold
their meetings? If you can host functions at your premises, invite the decision
makers, when it comes to where events will be held, to visit and try out your
facilities.

30. Run a Free Seminar, Demonstration or Workshop. Consider running events at

your shop or premises. A free demonstration of your products or a talk by you
or one of your key employees on a topical issue, with simple refreshments, will
pull in visitors. Invite local people, existing and potential clients and any other
contacts. This gives you an opportunity to show off your work, demonstrate
your knowledge and expertise, and promote your business in a friendly and low
pressure atmosphere. You will gain goodwill locally and promote the skills of
your staff. Be sure to send a press release to the local media and invite them to
attend – you could gain some additional free publicity if they write up the story.

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 31. Co-operate With Local Businesses. You may be able to get together with
another local business to run a joint event. For example the local wine
merchant might be able to run a wine tasting evening at a hotel; a local fashion
shop might host a fashion show at a beauty salon; a local D-I-Y supplier might
sponsor an event at a garage or car showroom. This will give each of you an
opportunity to promote your business to customers of the other.

32. Directories. Make sure your business is listed in every free directory you can
find.

33. “Happy Hour”. If certain times of the day, or certain days of the week, are
particularly slow for you, consider offering discounts, special packages of
products or services, or “2 for the price of 1” at those times. Offer discounts or a
free cup of tea to pensioners on certain quiet days.

34. Artistic Branding. Brand your shop/salon/café clearly, with good signage
outside which is visible to passers-by, and carry the branding through to a
uniform for yourself and your staff. If you don’t feel up to designing a good logo
yourself, ask the local art college to set the task as a project for the students.
You could offer to display some of their art-work on your walls in exchange. You
could even sell the art work for a small commission. This will brighten up your
premises, help the students, and give your customers a changing décor to enjoy.

35. Go Local. If appropriate to your business, look for reputable local suppliers to
hook up with. Then you can advertise the fact that you stock “XYZ’s high quality
products”, and gain benefit from their good reputation.

36. Differentiate Yourself. If you sell apples and the shop down the street
sells apples, sooner or later you will just be competing on price. But if you
sell oranges while he still sells apples, you can set your own price. Try to
differentiate yourself from the competition by offering something they don’t,
whether that is a better choice of speciality products, comfier chairs, brighter
décor, or a play area for children, or whatever is valued by your customers – and
if you are not sure what that is, just ask them!

37. Free Offers. At any promotional opportunity, consider giving away a free
product or service, with no obligation. In the terms of your offer you can limit

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 this to a specific item of low value, and define the expiry date. Whilst a few
people will turn up just for the freebie, most will end up wanting to buy more,
particularly if you offer great products or services.

38. Create a Display of Your Products or Services. Shopping Malls and other
locations may be willing to host a temporary display, which brightens up the
Mall and can give you exposure and publicity. Display some great images of
your products to attract attention; give demonstrations; collect contact details
from those who show an interest – maybe by offering a prize draw; and be sure
to follow up those leads soon afterwards with an attractive offer.

39. Display News Articles. If an article about you or your business appears in
the press, make copies and frame them well. Hang them on your walls, send
them out with your brochures and hand a copy to anyone who comes in for
information. Keep several copies, so you can replace them when they look a bit
tatty – don’t leave yellowing newspaper cuttings on display or it might look as
though nothing good has happened for your business in a long time!

40. Reward Referrals. Incentivise existing clients to refer new customers to your
business. Give the client a gift (such as a voucher for money off their next
purchase) and also give a small gift to the new customer.

41. Speak at an Industry Event. Whatever industry you work with, they will be
running paid or free events and training seminars every year and they will need
experts to speak at their events. You may not think you have knowledge to
impart, but you are bound to be more of an expert in your niche of the business
than most of the attendees. It is a great way to get known as an expert in your
industry and to get free publicity for your business into the bargain.

42. Make Friends With an Editor. Find out who edits the business section of the
local newspaper. Offer to write an article for the paper, on a current business
topic associated with your industry. Advertise in the same issue. That way,
your name and details attached to the article will quickly link with your
advertisement in the mind of the reader.

43. Measure Your Marketing Success. Do you actually know which elements of
your marketing are the most effective? With a limited marketing budget, it is

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 crucial that you direct it to the media which have shown the best return on your
investment. For every new client you win, record whether they saw a specific
advertisement, and if so where; or whether they responded to a website/email;
or were introduced via an existing client.

44. Referrals from Existing Employees. If you employ good people, why not
incentivise them to recommend new customers?

45. Vary Your Hours. Can your customers reach you easily? Consider extending
your opening hours (physically, or on the phone) on certain days to make it
easier for existing or potential customers to contact you.

46. Turn A Negative Into a Positive. Las Vegas, Nevada, had gained a reputation
as a “sin city”. After a failed attempt to promote itself as a family resort, tourist
revenue was slipping. To combat the decline, the city started marketing itself as
naughty but nice with the slogan “What happens here, stays here!” and revenue
hit new highs. You might not have such a dramatic image issue with your
business, but what about trading on the fact that you are small and personal, so
your customers can avoid the negatives of dealing with huge multi-nationals?

47. Use YouTube. Post a short video about your business on YouTube. Make the
video interesting and, ideally, amusing and try to appeal to as many people as
possible. As well as attracting potential new customers you can gain visibility
for your brand across a wide audience.

48. Use Twitter. Whether you are already a Twitter user or not, you can capitalise on
this rapidly growing communication medium to assist you in your marketing
efforts. Just type “Twitter marketing” into Google, or any search engine, and it
will return dozens of websites offering you advice (free or for a fee) on how to
market through Twitter.

49. Use Facebook. As Facebook now has a membership in the hundreds of millions,
it must not be overlooked as a source of potential customers. To start, search
online for “Facebook marketing strategies” and you will pull up a host of links to
free advice and specific “social network applications” to help you.

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50. Visible Vans. Make sure your car and van have highly identifiable logos/
pictures/photos on the sides and back so everyone recognises you as you drive
around. Have you ever followed a van down the road and smiled at the corny
slogan or play-on-words on the back? Well it certainly grabbed your attention,
didn’t it, and I bet you can remember the name of the business, though you
might have forgotten all the boring ones you saw.

51. Give A Guarantee and Stick To It. Guarantee: “money back if you are not 100%
satisfied”. You believe in your product or service, so you should be prepared to
stand behind it. Very few people will try to claim unreasonably.

52. Pack a Post-It. Carry a pad of brightly coloured post-it type notes advertising
your business wherever you go. (They can be hand-written if you can’t afford
to get them printed.) Stick them up in unusual and unexpected places – inside
the doors of lavatory cubicles or on the urinals; next to the lift buttons in
shops or offices; if you write on the back of the notes you can stick them on car
windscreens in car-parks, so the driver will see the message when they get in
the car.

53. Market Research. As a new small business, you are unlikely to be able to
afford to commission market research yourself, but you can take advantage
of what is already out there. Ask your local library to get hold of any available
market research reports on your industry. Search the Internet for any relevant
information.

54. Promotional Gifts. Make sure your “give-aways” are unusual and memorable
– not just a pen which will languish in a drawer, but something to make the
customer smile each time they look at it and see your company’s name. With
promotional gifts you pay just once but, every time the gift is seen or used, the
advertising message is repeated, so you want to make sure that it is not just the
recipient who will see your business’s name and logo on that gift.

55. Check Out Your Big Competitors. What could you offer which would
differentiate your business from theirs? There is no point trying to compete
with the multinationals head-on, but if you can find a niche market in which you
can offer a higher level of service, you may be able to succeed and thrive.

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 56. Ask Your Customers! The best way to find out what your customers actually
want or need is to ask them. Contact 5 or 6 of your existing customers – ideally
face-to-face. Invite them for a coffee, or visit them at their home and talk to
them about what they like or dislike about your business. What could you
offer that they would find useful or valuable? What have they struggled to find
locally, which you might be able to help with?

57. What Really Matters to Your Customers? A group of yachtsmen called in at

a hotel on a small Scottish island for a meal and asked if they could use the
showers while it was prepared. The meal was great, but unfortunately there
was no water for the showers. The yachtsmen were very unhappy. The hotel
manager was baffled: “but the chef prepares everything to order: the chips are
hand-cut, the fish is fresh …” He really hadn’t understood – it was not the meal
the guys were buying, it was the chance to get a decent hot shower! To know
what your customers really value – talk to them. You may be surprised at the
real reasons they are choosing your products. You can then concentrate your
efforts (and money) on the things that actually matter to your customers.

58. Add Value. Offer “value added” services which cost you little but are valuable to
the customer (like helping with installation of your product, or offering an email
or telephone helpline for problems).

59. Thank Your Customers. When a customer buys from your business, send a thank-
you note. Not an email, or a pre-printed, anonymous, computer-generated card
but a real postcard or brief letter. Hand write the note if possible, thanking
them for their custom, with enough detail that they can see you really know
what they bought and that the thank you is genuine.

60. Send Individualised Incentives. Shortly after a customer has purchased from
you, send them a personalised note, offering them (by name) the chance to buy
again at a discount (with an expiration date so that it does not just get filed
away). Make it clear that this is a special deal, just for them, as a thank-you for
doing business with you.

61. Personalise Your Customer Contact. If you know the customer’s date of birth
from your records, why not send them a birthday card? For the cost of a card

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 and a stamp, you have brightened their day and put your business back in front
of their eyes. Or make a note of the first time you do business with a customer,
and send them a card on the anniversary of that date, maybe offering them a
special deal on a repeat purchase.

62. Create a Club. Offer your customers the chance to join a free online “club” and
send out regular newsletters announcing your latest product or service, offering
special deals on slow-moving lines, or giving loyalty bonuses to club members.
You might run a competition, with one of your products or services as the
prize; you could offer an incentive for the best “bright idea” from a customer
on how you could improve your business. The customers will feel special, you
will be able to collect information about them, you might get some good ideas
from them, and you will have a ready-made mailing list for product or service
promotions.

63. Dress The Part, Or Dress To Impress. Your personal image and that of your staff
is a crucial element of the way you promote yourself: dress appropriately to
emphasise the professionalism of your business. If you are a manual worker
or tradesman, make sure your overalls are smart and clean every morning, and
show off your company logo. If your business provides products or services to
offices, dress smartly enough to look as if you belong on their premises and are
not just a cleaner or delivery boy.

64. Spring Clean Your Office, Shop Or Premises. Really tidy up – get rid of all that
junk, throw away the posters peeling off the walls, wash down all the surfaces
and vacuum all the floors. Add a vase of fresh flowers on the reception desk.
Your customers will really notice the difference! Promise yourself to do this
regularly from now on.

65. Wear Your Brand. Wear a T-shirt, polo-shirt or sweatshirt to work with a neat
logo promoting your brand or your business. These days you can get any logo
embroidered, or any photo or design printed, on all manner of garments. It can
look cute and corny, or smart and exclusive (think of bank employee uniforms),
depending on how it is done, and this should match up with the image of your
business that you want to portray.

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 66. Sponsor a School. Get to know your local schools and help them by sponsoring
or running sports events or competitions; getting your name linked to the
youth football league; providing a set of shirts for a sports team (with your logo
on, of course!); or offering a prize in the name of your business, to be awarded to
a top student (perhaps in a subject relevant to your business).

67. Befriend a DJ. Local radio stations are always in need of interesting items to
fill their programmes. Make friends with the local DJs and presenters, make
their lives easier by supplying them with interesting material about your local
business, the people you employ, the work you are creating, the good works you
are involved in, etc. The same applies to local newspapers or free-sheets – they
always need good interesting material, which can act as free publicity for you,
without you having to buy advertising space.

68. Sign Your Emails. Add your website’s URL to the signature of each email account
you use, so it appears on every you send (personal or business) with an
additional comment if appropriate.

69. Try Guerrilla Marketing. This is a term to describe unconventional marketing

tactics, particularly those with low cost or no cost, which rely on time, energy
and imagination rather than a big marketing budget, so they are ideal for
the cash-strapped small business in a difficult economic climate. Leave
your business card in unexpected places: pop one inside every book in an
appropriate section of the local library; when you visit the doctor or dentist’s
surgery, leave a business card inside each magazine in the waiting room. Give a
free product/service to the stylists at your local hairdresser’s or barber’s – they
will tell their clients all about this crazy person who gives things away.

70.Email subject. If you’re emailing customers, make the subject lines catchy. Ask
the question, would you open it?

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There should be some ideas here to get you started, but you need to keep coming
up with new ideas if you are to keep ahead of the competition. By using
http://www.marketingbrainstorm.com you will have access to an almost endless
stream of novel ideas to keep your marketing fresh and effective.

Gook Luck!

Good Luck

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