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always been in the rear-guard of avant-garde. Greenberg uses the german term
Kitsch, to refer to this art form that, that in his own words, uses for raw material the
debased and academicized simulacra of genuine culture, welcomes and cultivates this
insensibility. Kitsch art would be directed into commercial values, being a vicarious
experience with faked sensations. It was created in order to fill the demand of the new
market created by the economical ascension of peasants, which had profits for
acquiring art but no cultural background in order to understand abstract art forms. In
other words, Kitsch would be a synthetic art, which provides a short cut to the pleasure
of art, a digested art, easier to be understood. On the other hand, genuine art must
belong to the Reflected effect, on which a painting must be enoughly projected into
the sensitive spectator in order to provoke reaction with its plastic qualities.
To sum up, the commercial value of Kitsch, that was used to promote totalitarian
regimes due to its direct communication to the spectator, has contributed to the
detriment of Avant-Garde art, whose artists are constantly tempted to the enormous
profits that the Kitsch provides. Genuine art is only preserved between artists who have
a true passion for what they do, and believe in Art as a way of expressing themselves,
propelling society forwards, being that in as an aesthetically or political fashion.