March 30, 2016

Newsbyte:

SAP Africa hosts third SAP HANA

Start-up Forum in Johannesburg
Johannesburg, SOUTH AFRICA 30 March, 2016 SAP is once again looking for promising start-up
companies interested in developing software solutions using the SAP HANA high-performance inmemory database and computing platform.
Over the last three years, the SAP Start-up Focus Forum has engaged with more than 2,600 innovative
startups across the globe and brought 200 of their validated technology solutions to market. In
support of this global initiative, SAP Africa will be hosting the third iteration of the African chapter in
Johannesburg on 7 and 8 April.
This programme forms part of SAPs global strategy to empower start-ups and entrepreneurs to grow
their businesses, while helping fledgling businesses build applications on the SAP HANA cloud
platform and accelerate their go-to-market strategy.
Getting ahead in todays competitive Digital Economy is no mean feat but many of these start-ups
demonstrate the potential to harness digital transformation through technology in the industries in
which they plan to do business, said Elke Simon-Keller, Innovation Lead at SAP Africa. The primary
benefit of attending the SAP Startup Focus forum is that entrepreneurs and small business owners will
be able to meet and learn from successful start-up founders who are currently thriving in the SAP
programme. Another exciting aspect of attending the event is that every start-up will have the
opportunity to pitch their business ideas to a distinguished panel of venture capitalists, enterprise
customers, accelerators and SAP executives.
Start-ups that secure a place in the programme can avail themselves of SAP HANA test and
development licenses, development toolkits and ongoing technical support from SAP throughout the
development process.
As part of the selection process, SAP will identify relevant start-ups which are then invited to join a
development accelerator (DA). The objective of a DA is to build a Proof of Concept (PoC) and,
eventually, a product with explicit business value. Start-ups will be selected based on feasibility and
viability. The DA kicks off with an intensive boot camp on SAP HANA development topics.
Once software development is underway, SAP will further support the start-ups with regular software
architecture reviews, technical support and consulting. Once past the PoC stage, the best software

solutions will be promoted to the public and will be featured in promotional materials. Once start-ups
are ready with their product, they will progress to SAPs Go-To-Market stage.
Additional benefits of participating in the SAP Startup Focus Forum include the ability for
entrepreneurs to interact with media professionals and learn how to better promote and connect with
like-minded startup owners. In addition, attendees will gain insight into all the operational details of
running a start-up, including how to raise capital, hire teams and understand how to leverage SAP
HANA and the ecosystem of customers for viable commercial opportunities.
For more information and to register to attend the event, visit www.eventbrite.com/e/sap-startupfocus-forum-johannesburg-south-africa-tickets-21006695592
For more information, visit the SAP News Center. Follow SAP on Twitter at @sapafrica
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries
run better. From back office to boardroom, warehouse to storefront, desktop to mobile device SAP empowers
people and organizations to work together more efficiently and use business insight more effectively to stay
ahead of the competition. SAP applications and services enable more than 293,500 customers to operate
profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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Antonia Stafford Ashton, +27 (71) 527 6239, antonia.ashton@sap.com CAT
Mariaan Christian, +27 (83) 318 7619, mariaan.christian@fleishman.co.za CAT