Packaging Digest

THE INSIDER: Get the most out of your Pack Expo International 2014 experience.
October 2014
Special issue contains machinery technologies to evaluate, dozens of new products and so much more!
www.packagingdigest.com
Form/fill/
seal feats
Ready-to-heat portion packs
serve up foodservice pasta 42
Eco-efficiency or circular
economy model? 26
Trends in remote
machine monitoring 34
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contents
OCTOBER 2014 volume 51 no. 10
42
trends
Packaging Concepts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Skinnygrape wine opts for PET; Method relies on air technology; more!
Consumer Insights. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
5 shifts in shopper behaviors; Getting a feel for multi-sensory packaging.
Creative Destruction is transforming packaging . . 22
Te Packaging 2.0 revolution is happening right now. Are you ready?
4 key questions about 2 sustainable paths. . . . . . . 26
Eco-eciency or circular economy model? Which is right for you?
3 steps to selecting the right LCA tool . . . . . . . . . . . 28
Which life-cycle assessment (LCA) tracking system will ft your needs?
What will the plant of the future look like? . . . . . . . 30
Increasing complexity will drive plant upgrades. Here are fve key areas
to invest in now so youll be prepared later.
26
From remote monitoring to Industrial Internet . . . 34

What if connectivity could enable packaging engineers to do more?
Regulatory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Printing ink ordinance may become de facto European standard.
SPC Sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
A sustainable materials management approach to packaging.
Rising Star. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Predestined for a career in packaging.
best practices
COVER STORY: Pasta packaging perfected . . . . . . . 42
With both horizontal and vertical f/f/s systems and a nifty three-label
applicator, RPs Pasta Co. proves you dont have to be a major company
to automate and manufacture innovatively packaged products.
3 ways to improve the person/pack relationship . . . 48
Demographic, lifestyle and healthcare trends are driving demand for
better human-package interaction.
Survival kits provide SOS to non-proft business . . . 52
Expanded kit assembly brightens retail market sales for Lighthouse for
the Blind-St. Louis, helping augment its government contracts.
Automated wrapper boosts output more than 60% . . 58
Te new bar line slashes product loss from as high as 7% down to 1%.
Melting Pot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Te right adhesive can cut your packaging costs.
New bag printer eliminates product rejections. . . . . 62
An easy-to-upgrade direct printer lets Krispy Kreme add ingredients on
demand.
58
40
departments
Viewpoint. . . . . . . . . . . . . . . . 8
Resources . . . . . . . . . . . . . . 14
Staff . . . . . . . . . . . . . . . . . . . . 10
Marketplace . . . . . . . . . . . . 80
Online . . . . . . . . . . . . . . . . . . 11
Newsmakers . . . . . . . . . . . 81
Dialogue . . . . . . . . . . . . . . . . 12
Ad Index . . . . . . . . . . . . . . . . 82
COVER PHOTO BY RICHARD ANTONY PRAKASH
www.packagingdigest.com
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Game
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Engineered for mid-web packaging applications such as flexible
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Grow your business with the HP Indigo 20000
Find out more at hp.com/go/hpindigo20000
2014 Hewlett-Packard Development Company, L.P.
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contents
continued
best practices continued
Cutting-edge label pops on shelf . . . . . . . . . . . . . . . . . . . . 64
Sports nutrition leader builds market share while trimming costs.
4 steps to improve packaged food safety . . . . . . . . . . 66
Gain a clearer picture of what the FSMA and GFSI mean for packaging.
79
How to specify the right HMI . . . . . . . . . . . . . . . . . . . . . . . 68

Of the three basic types, heres how to select the best one.
Purchasing Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
3 benefts of working with a purchasing partner.
75
new technology
DNA technology makes mark in brand protection . .72
Plant DNA creates unique marking and authentication system.
New Products: Pack Expo. . . . . . . . . . . . . . . . . . . . . . . . . . 75
2014 Valco Cincinnati, Inc. All Rights Reserved.
Promising Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Hills Pet Nutrition flexpack; Energized paperboard; Twist on metering
PackChek
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OctOber 2014 www.PackagingDigest.com
viewpoint
Must. Master. Digital.
Summit put on by Packaging Digest and its owner UBM Canon.

If you produce consumer packaged goods, stop reading
E-commerce: Its here. Do we have packs that make sense
this right now and download this report: Te digital future:
for the consumer to order? LeFebvre said. What is really
A game plan for consumer packaged goods (pdlinks.com/
the strategy to unlock that channel? Consumers dont want
DigitalFuture2014).
to go to the store necessarily as much. Whos got time? Im
Shifts in e-commerce and m-commerce (mobile) will
shopping all the time remotely and so [are] a lot of people.
upend your day-to-day job more than anything has in the
She talked about the growth and trajectory of these
past; and reading these comprehensive insights might just
channelsdomestically and internationally, the latter of
help you advance or even save your packaging career.
which is critical for global companies to master. How
Too alarmist? Maybe. Maybe not.
are you getting through all those distribution channels
Heres one of the main points (of many!) I gleaned
with the right packaging at the right price point and the
from the report, which was produced by the Grocery
right fit for that consumer and that channel? LeFebvre
Manufacturers Assn., IRI Global Analytics and Consulting,
asked. This is going to be a big challengefor food and
Te Boston Consulting Group and Google (yes, the Google):
beverage in particular. Somehow we have to figure a way
CPG companies need to understand and, to the extent
to unlock that.
possible, shape the shifting retail landscape, because ultimately
LisaMcTigue
McTiguePierce
Pierce
Lisa
Te PAC Packaging Consortium has some suggestions.
they will need to participate in new distribution models.
executive editor
executive editor
In
July
2014, the group published PAC NEXT Ecommerce
Packaging must rise to the challenge of operating in an
lisa.pierce@ubm.com
lisa.pierce@ubm.com
Packaging Guidelines (pdlinks.com/PACecommerce),
e-commerce environment because its growing in numbers
Member of the Intl.
which outlines fve key criteria that e-commerce shippers for
and needs. My Sept. 2013 Viewpoint From pallet to
Packaging Press Organisation
deliveries to the home should strive to meet.
parcel to pizza delivery guy (pdlinks.com/PizzaDelivery)
Its an exciting time in packaging. As the GMA/BCG/IRI/
considered how a shift in direct-to-consumer shipping might
Google report notes: CPG companies that want to win will start developing
impact packaging designs and operations.
their own digital game plans now.
Now, I want to share new views from leaders in the know. In addition to this
Transformations are taking place in other areas of packaging, too. I urge
ground-breaking report, Denise LeFebvre, vp, global packaging and engineering
you to read Creative Destruction on p.22 and Industrial internet on p.34.
technology at PepsiCo, also talked about the importance and urgency of
Would love to hear what you think of all these disruptive ideas.
e-commerce in her keynote at the 2014 Global Food & Beverage Packaging
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See us at Pack Expo Booth #N-5081
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ES504557_PD1410_009_FP.pgs 09.24.2014 05:21
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10
OCTOBER 2014 www.PackagingDigest.com
staff
Executive Editor
Lisa McTigue Pierce
630-481-1422
lisa.pierce@ubm.com
Executive Editor
Daphne Allen
310-445-4263
daphne.allen@ubm.com
Technical Editor
Rick Lingle
630-481-1426
rick.lingle@ubm.com
Editorial
Advisory Board
Editorial Ofce:
1200 Jorie Blvd., Suite 215
Oak Brook, IL 60523
630-481-1422
e-mail: lisa.pierce@ubm.com
Art/Production
Executive Officers
Creative Director
Marco Aguilera
Chief Executive Ofcer

Sally Shankland
Production Director
Jef Tade
EVP/Managing Director
Josh Dome
Production Manager
Venkatraman Jayaraman
SVP, Medical Portfolio Director

Stephen Corrick
Production Coordinator
Rajan Muthu
VP, Design and Manufacturing

Portfolio Director
Roger Burg
Sr Digital Content Editor Marketing

Kari Embree
630-481-1424
kari.embree@ubm.com
Associate Art Director

Prakash Barnabas
714-845-0257 x6055016
prakash.barnabas@mpe.
hcl.com
Corporate Headquarters:
2901 28th St., Suite 100
Santa Monica, CA 90405
310-445-4200
www.ubmcanon.com
Marketing Manager
Mary Williams
Director of Circulation
Sandra Martin
Circulation Manager: Corey
McMahon, Knowledge Marketing
Brand DirectorPackaging
Steve Everly
610-705-8705
steve.everly@ubm.com
Oliver Campbell
Director, Worldwide Procurement,
Packaging & Packaging Engineering,
Dell
Kim Carswell
Group Manager, Owned Brands
Packaging, Target
Scott Hemink
Director of R&D/Quality for Latin
America, General Mills
Joe Hotchkiss
Director, Michigan State
University, School of Packaging
and Center for Packaging
Innovation and Sustainability
Joe Keller
Section Head, Hair Care R&D
Packaging Development,
Te Procter & Gamble Co.
Denise Lefebvre
VP, Global Beverage
Packaging, PepsiCo
Peter Macauley
Director, Global Packaging
& Sustainability, Abbott
Laboratories
Michael Okoroafor
VP-Packaging R&D/
Innovation, H.J. Heinz
Ron Sasine
Senior Director of Packaging,
Private Brands, Walmart
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www.PackagingDigest.com OCTOBER 2014
online
11
Read these bonus articles at packagingdigest.com
A twist on
multipacking turns
up cannerys
capability: Gallery
Merrick Pet Care adds patentpending technology to its production
operations that simply, yet elegantly,
twists and turns single cans into shelffriendly 2x6-count multipacks.
pdlinks.com/Merrick
Pick-me-up packaging adds new consumer

touch point: Part 2
4 ways to enhance your

packaging design
Packaging has become far more than
just a container or carrier of a product.
In todays competitive marketplace,
cosmetic, personal care, food and other
consumer product manufacturers depend
on packaging to grab shoppers attention
and diferentiate their brand from others
on the shelf.
pdlinks.com/4pkgdesign
Redefine packagings contribution to the business:Video
In Part 1, we learned about a hybrid printing/thermoforming technology developed by think4D Inc. Here, we continue the conversation with Jefrey Hayet,
president of sales at think4D Inc.
pdlinks.com/think4D
Future trends help packaging innovation

teams ideate now: Video
Packaging is no longer about packaging, says Dan Balan, president, Fastraqq

Inc., in this exclusive video interview. Packaging has evolved into an analytical
discipline that supports the entire company. In fact, it supports the entire
supply chain.
pdlinks.com/balan
SEEING THESE ARTICLES FOR THE FIRST TIME?
Looking out fve to 10 years to understand future consumer trends is critical

to fueling the ideas that packaging innovation teams need now, says Lisa Baer,
senior director of market innovation, HAVI Global Solutions, during this
exclusive video interview.
pdlinks.com/baer
Sign up for Packaging Digests News &

Insights e-newsletter to receive news as
it happens. Keep up to date with our quick-scan headlinesthe best source
for whats happening in packaging, delivered directly to your email inbox
four days a week (Tues - Fri). Go to pdlinks.com/News
STATE OF THE ART LABELERS & LABELS

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The Sleeve Seal line of Vertical Labelers features the most
advanced drive train for sleeve labeling in the industry, with
a rugged, modular design for rapid toolless changeovers
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Our ten-color printing process ofers CMYK, plus spot colors and
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The end result is an integrated labeling system that is fast,
efcient, easy to maintain, and creates the most visually striking
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Leading solutions.
Nov. 16-18 in Chicago
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PLMA SHOW Booth #F7230
VISIT US AT
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PACK EXPO Nov. 2-5 in Chicago
ES504224_PD1410_011.pgs 09.24.2014 02:41
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12
dialogue
Scanning social media for packaging insights
@packaginggeek: Your #packaging no-duh

moment of the day: 25% of consumers
believe e-shippers too large 4 product. http://
tinyurl.com/lchrlau #didweneedasurvey?
This is great news, I am sure you

men are in for more news like this
as more and more women enter the
packaging/manufacturing & industrial
industries too. Congratulations to the top
8 women who made this list.
Jennifer Lee-Bowerman on Number of women
execs in plastics gradually increasing
Appreciate the spotlight on new packaging
from Method. Tey are always so innovative.
Packaging Digest reader comments on Method
relies on air technology for air freshener
Te product may be fantastic but putting it
in a package that is identifed generally as a
juice package is a lawsuit waiting to happen. Even
the graphics have an action hero feel and the use
of the word punch in the product title is too
easily confused with fruit punch. It is not hard to

imagine a scenario that has a child taking the
stand up pouch and drinking the contents and in
the USA there are too many lawyers circling like
buzzards! Rethink the package!!!!
Packaging Digest reader comments on Fly
killer packs a punch
Most package materials are

underrated outside of their primary
area of use. It is easy to have tunnel
vision. How many of us would consider
replacing a folding carton with aluminum
or steel? Yet there have been award
winning solutions for specialty items that
utilized metal to replace paperboard. The
thought process is the same as we need
in our industry today. It is the easiest way
to innovate.
Mike Eastman on What are some of the most
underrated packaging materials?
@PackagingGirl99: GreenBox: Revolutionary pizza box design that also serves as plates
Join the packaging community discussions at Packaging Digests LinkedIn group

at www.linkedin.com, on Twitter
at www.twitter.com/packagingdigest or
by commenting on a PD article online
at www.packagingdigest.com
& storage! http://goo.gl/ZVqdWE #packaging pic.

twitter.com/SkXbZLAb0s
CONSUMER BUZZ
@HeyAleph: Im obsessed with Gs @
XoGWine #Packaging. Tose cute little
bottles, the white XO pattern #XoG pic.twitter.
com/OXwIpctlsO
@klndonnelly: New favorite #beer label:
Mescan Brewery in Westport, Ireland. pic.
twitter.com/2vODQxnPM3
@Diva_44: Awesome beer cans show the
Pantone color of the brew thats inside. http://
adweek.it/1o2ZpaK #mktg225 #packaging
@Marta_Malinko: Really?! #Simpsons
wine?!#funny #packaging #design #graphics
#wine pic.twitter.com/DnlwrRTpYT
@PackagingNerd: Just what I always wanted
an @HamillHimself mask. @starwars based
80s #packaging love it pic.twitter.com/awceX0ZBrT
@thecarlamarie: Not only does this beer taste
awesome but its got the best label and title!
#foreverunloved #fusandy #jerseyshore #beach
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See us at Pack Expo Chicago

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ES504237_PD1410_012.pgs 09.24.2014 02:42
UBM
Guilty as charged
Speeding through the weigh station at 500,000 per hour

Introducing SELEKTA, the groundbreaking
check-weigher and sorting machine for tablets
100% weight verication of tablets, up to
500,000 units/hour
Seamless integration with existing tabletting
equipment for continuous process manufacturing
Easy to use, maintain and changeover
SELEKTA... Weigh faster than anything else
Fairfield, New Jersey

mgamerica.com 973-808-8185 866-962-3090
PharmaExpo Booth W-677
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ES504486_PD1410_013_FP.pgs 09.24.2014 04:51
UBM
14
resources
3 things to learn
about fieldbus valve
manifolds
Want to cut your wiring time and
save space in electrical panels? Need
to communicate with, troubleshoot
and change packaging machinery
from a centralized location? In this
View these videos, white papers and products online
three-minute video,
fuid power supplier
Numatics Inc. outlines
three critical factors to
consider when selecting
feldbus valve manifolds
for pneumatic solutions
on packaging lines.
Learn about the benefts
you can reap when you

do away with dreaded
DIP switches; invest in
fexible architectures to
reduce complexity and
cost; and take advantage
of auto-recovery
features.
pdlinks.com/Numatics
Video demos 8 key points

of this print-and-apply
labeler
Got a minute? Tats about all youll
need to see the features of the new
Model 252 Label Printer Applicator
from ID Technology. Tis 1:10
minute video quickly demonstrates
eight key improvements to a printand-apply labeling system. Te 252
is designed for ease of use for now,

as well as for the future with built-in
expansion engineered into the design.
A fnger-friendly icon touchscreen,
service position for the tamp and
non-stick air assist tube simplify
operator involvement in a real-world
plant environment.
pdlinks.com/IDTechnology
Multiple cameras help

speed line troubleshooting
Te high speeds most packaging
lines operate at make it difcult to
see where a problem lies. But getting
to the root cause is critical if you
want to eliminate the trouble once

and for all. Tis whitepaper from
NorPix Inc. explains how you can
monitor a single target from various
angles using multiple high-speed
inspection cameras. When triggered
by an event, the StreamPix6
multi-camera troubleshooting system
records the area from various angles
simultaneously, giving you the most
information in the shortest time. Te
faster you can solve the problem,
the faster you can get back up to
production speeds.
pdlinks.com/NorPix
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www.PackagingDigest.com OctOber 2014
How can banding

improve your
bundling operations?
Tis 2-page whitepaper outlines six
ways banding can improve bundling/
multipacking operations when
compared to the typical shrinkwrap option. Author Pattie Wexler,
Hot melt dispenser

pays back fast
A short but intense video lets you
see the all-electric Choice hot melt
dispensing system from Valco
Melton in action. You can also
download the whitepaper Tree
Reasons All Electric Systems
15
Outperform Pneumatic Systems for

more details about the companys
Choice all-electric unit, including how
it prevents downtime. Tis system
helps cut adhesive use by up to 75%,
providing a return on investment
(ROI) in as little as four months.
pdlinks.com/ValcoMelton
president of Wexler Packaging

Products Inc., makes a case from
fnancial, sustainable and marketing
viewpoints. Find out how an
efcient banding system can help
give packaged goods companies a
competitive edge.
pdlinks.com/Wexler
Barrier in-mold label

extends shelf life
Looking to switch to lighter weight
plastic packaging for your food
products without compromising
shelf life? Tis whitepaper describes
the features and benefts of Barrier
IML. Te in-mold label from Inland
Label reduces oxygen transmissions

in or out of a package to extend
the shelf life of current thin-wall
plastic containers up to 24 months.
In addition to these functional
benefts, Barrier IML also addresses
marketing needs for high-impact
packaging decoration.
pdlinks.com/InlandLabel
See us at Pack Expo Booth #E-7715
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16
TRENDS // OctOber 2014 www.PackagingDigest.com
packaging
concepts
Skinnygrape wine crosses over to PET
Andrew Peller Ltd.s skinnygrape spritzers have made
the crossover from glass with its recent adoption of
a sleek-looking 330ml Pet bottle from Amcor Rigid
Plastics (www.amcor.com). Previously, the popular
90-calorie spritzer was only available in a 750ml glass
bottle. the canadian-based producer of quality wines
is right on trend with its ready-to-drink (rtD) premium
Pet container, as it offers convenience and portability.
Sarah ripley, national brand manager for Andrew
Peller Ltd., tells Packaging Digest that, while Pet
bottles are not new news in the category that ranges
from Pet to glass to cans, she feels the bottle design
is the most feminine and the skinny shape lends itself
well to the brand.
the slender bottle is extremely comfortable to
hold, says ripley. Our consumers are mostly women
and this bottle sits comfortably in their hand.
Andrew Peller Ltd. moved to a single-serve size
for the low-calorie spritzer based on an unmet
demand for a wine-based low-calorie option in the
rtD category. We think the packaging is really fun
and speaks to what our brand represents; and we

believe our product offers consumers low calories
without compromising on taste, says ripley. From
a consumer perspective, it boils down to brand,
packaging and taste.
the bottle also features an innovative barrier
coating technology from Germanys KHS Plasmax
GmbH (www.khsplasmax.com), which extends
shelf life as it seals the container from the inside to
guard the contents from oxidation and carbonation
retention. the FDA-complaint transparent material
is extremely thin (less than 100nm) and is resistant
to cracking, abrasion and delamination. During the
recycling process the coating is removed to avoid any
contamination to the recycling system.
the company says that Amcors cradle to grave
development process was key to launching the
product quickly to market. From design concept
development to unit mold sampling and third-party
filling assistance, Amcor was able to help with a
successful product launch.
Makeover of the
Month: FiberChoice
gets food-centric
redesign
Newly redesigned Fiberchoice is popping up
on store shelves with a fresh fruit-and-vegetable
visual story and simplified, strengthened brand
architecture. Prestige brands, Fiberchoices
parent company, tapped brand design partner
Little Big Brands (www.littlebigbrands.com) for
the strategy work and package design.
Fiberchoice has a significant ingredient
advantage over competitors in the marketplace.
It is made from 100% Natural Fiber found in
fruits and vegetables, which is highly meaningful
to consumers. but the brand clearly needed
packaging that communicated that truth, says erin
Kanter, Lbbs strategy director.
the project included ethnographic, qualitative and
quantitative strategic work to better understand the
consumer mindset and brand equities, as well as
serving to validate and enhance the creative design
process. With that knowledge guiding the creative
work, each element was reimagined and optimized to
embody the natural fiber promise.
the design was stripped of dark greens and
multiple levels of color coding, and given an
ingredient overhaul with photorealistic fruits and
vegetables taking a much more graphic role in the
overall design. each label features a different mix
of cascading fruits and vegetables based on the
formula. Strong color-coding anchors the bottom of
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Our new product launch

was highly successful because
Amcor brought us a full range
of design concepts and followed
the project from development to
execution with a high attention
to detail, says ripley. their
technical expertise and market
knowledge helped to quickly
take the design from concept to
store shelf.
todd Mastic, principal
engineer and project manager for
Amcor, says that since Amcor is
a market leader in this segment,
we were able to bring industry
knowledge and significant
resources to bear on this project,
thus keeping the development
and commercialization costs and
timing to a minimum.
Oscar Meyer looks

to Old World for
inspiration
the label and helps clearly differentiate the SKUs. A

light wood wash lightens and brightens the overall
look and provides a canvas for the new Fiberchoice
hand-drawn logo.
the redesign was really successful in bringing a
lightness to the brand, which, lets face it, is ultimately
what you hope to feel after taking it, says John
Nunziato, Lbbs chief creative officer. the idea of
fresh fruits and veggies are much stronger now, as is
flavor appeal. this is as close to food in the produce
aisle that you can get with a fiber supplement, and
now the branding clearly reflects that.
Fiberchoice is available at major drug and
grocery retailers across the country. the portfolio
includes: Assorted fruit, Orange, Strawberry Weight
Management, Heart Health berry Pomegranate,
bone Health Assorted berry and Fruity bite gummies.
Oscar Mayer introduces a line of deli meats that add

spice and flavor to everyday lunches for the entire
family. the brand is launching the Old World Style
line with four distinct flavors, including classic Salami,
cracked black Pepper Salami, classic Pepperoni and
turkey Pepperoni.
While packaging
for the Old World
Style line of deli
meats contains
elements of other
Oscar Mayer product
packaging, the
overall design is
more reminiscent of
other Italian meats
available at the
grocery store. the
slices come sealed
in air-tight clear
packaging with a
contemporary Old
World Style line
logo, so consumers know there is a new option for
changing up the flavors in their sandwiches.
Shoppers can find Oscar Mayer Old World Style
products in the refrigerated meat section of major
grocery stores nationwide. the line includes distinct
packaging to enhance the old-world look and feel,
and all four varieties come in a 4-oz package with a
suggested retail price of $3.29.
ES504256_PD1410_016.pgs 09.24.2014 02:42
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www.PackagingDigest.com OctOber 2014 // TRENDS
17
Milk shake bottles maximize shelf

appeal with classy design
A new range of indulgent milk shakes is using Pet
bottles from RPC Containers Llantrisant (www.rpcgroup.com/rpc-site/45/rpc-containers-llantrisant.php)
to help convey its premium quality image on shelf.
Mr. Shericks Shakes are the brainchild of former

Marks & Spencer buyer Andrew Sherick who spotted
the opportunity for a range of branded adult milk
shakes, which enable both retailers and caterers to
offer their customers a new pure indulgence treat.
AlpineAire Foods
rehydrates packaging
for its pouches
Amidst a myriad of dehydrated food brands, the
Katadyn Group called upon Capsule (www.capsule.
us) for a holistic brand and package redesign for
AlpineAire as it consolidated three brands toward a
more manageable and engaging solution.
through Foundations research with the core
Katadyn team and in-aisle research with consumers,
capsule gathered insights on the values and
personality of AlpineAire along with consumer
behaviors and patterns when purchasing dehydrated
food products. every insight was carefully analyzed
and then developed into a brand strategy to help
inform the capsule design team to create the new
identity and packaging system.
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the five-strong range of extraordinary flavors

Pot au choc, Strawberry Pavlova, Softly banoffee,
A Hint of Mint and cookies & creamhave already
secured listings in Selfridges, Harrods and Waitrose,
as well as being distributed by leading foodservice
wholesaler 3663.
As part of creating the right experience for the
consumer, the Pet bottles from rPc Llantrisant
offer elegance and simplicity combined with
excellent clarity that allows the products to speak for
themselves. together with their attractive labels, the
finished packs create a high-class image to maximize
on-shelf appeal and product differentiation.
At the same time, the bottles are lightweight,
functional and easy to handle, making them suitable
for both at home and on-the-go consumption.
We are aiming to put a bit of magic back into
the classic milkshake and believe that Mr. Shericks
Shakes will inject some new excitement and
unashamed decadence into the adult soft drinks
category, explains Andrew Sherick.
the right packaging is essential to help convey this
message and the rPc bottles exactly fit the bill. We
have also been grateful for rPcs flexibility and support
from the early stages of our development process.
the new AlpineAire visual language is fresh

and sophisticated. the team chose a color palette,
photography style and typeface that captured the
adventurous brand personality. Navigational cues for
meal type and flavor were also incorporated into the
design to improve the experience in the aisle and on
the trail, which was discovered as an important asset
during the in-store consumer research.
As a result, the reduced number of stock-keeping
units (SKUs), simplified strategy and design improves
user experience and navigation, allowing AlpineAire
to live within the Katadyn family of brands in a unified
approach and stand out on shelf among competitors.
Since launching the new packaging in late June 2014,
AlpineAire Foods sales have increased 38%.
the updated strategy, identity and packaging
system positions AlpineAire as a leader at retail
within the dehydrated food category and in the
outdoor industry.
See us at Pack Expo Booth #S-3406
ES504257_PD1410_017.pgs 09.24.2014 02:43
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18
packaging
concepts
Method relies on air technology for air freshener
Known for its widely popular green
cleaning products that come in designdriven packages, Method looks to
conquer the air care category with its
new air fresheners. Instead of relying
on chemicals to get its continuous
streamsuch as those found in

aerosolsthe new air fresheners rely
on air pressure. this is in line with the
companys eco-friendly mission to
make cleaning safe for the consumer
and the environment. the product is
also the first in the industry to use

clear, see-through packaging that
shows how the product actually works.
And it looks like Method is right on
trend with its recent launch into the air
care market.
See us at Pack Expo Booth #E-8331
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According to market analysis

from euromonitor International, a
London-based market intelligence
firm, providing market research,
business intelligence reports, and
data to industry, the improving
economy is expected to encourage
the growth potential of decorative and
aesthetically-pleasing air fresheners.
As income levels slowly increase over
the forecast period, consumers will
be more able and willing to purchase
products that are both convenient
and more aesthetically in line with the
decor of their homes.
Josh Handy, vp of product
experience at Method, says that
the companys goal is to elevate
the category by giving consumers a
beautiful, non-toxic product that they
are actually proud to use and display
in their homes. thats not to say the
company wont have some steep
competition, however.
Heavy hitters in the category
include Sc Johnson & Son which
led air care in 2013 with a 27%
value share, and operates the brand
Glade within the air care industry.
Glade is especially strong in electric
air fresheners, recording sales of
US$329 million within the category in
2013. Procter & Gamble and reckittbenckiser followed Sc Johnson &
Son in air care in 2013 with respective
value shares of 22% and 20%,
euromonitor reports.
Method harnesses innovative
pressurized air technology where the
continuous air fresheners are packed
in an airtight chamber powered by
compressed air. When spritzed, the
air refreshers fill the room with a nontoxic, vibrant scent.
the company gained inspiration
for its fragrances by looking to nature.
the five fresh scents are French
Lavender, Wild Poppy, beach Sage,
Sweet tangerine and Fresh clover.
consumers can find these on the
shelves only at target where the air
fresheners retail for $5.
ES504263_PD1410_018.pgs 09.24.2014 02:44
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ES504497_PD1410_019_FP.pgs 09.24.2014 04:52
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20
TRENDS // OCTOBER 2014 www.PackagingDigest.com
consumer insights
5 shifts in shopper attitudes and behaviors
Five major shifts in how U.S. consumers feel and act
are revealed in the U.S. Grocery Shopping Trends
2014 report and shown in the infographic:
1. Consumers are taking advantage of options in
where they can shop, even though grocery stores
remain the main destination. Do you create packages
for non-traditional outlets?
2. Women are still the primary shopper but men
are sharing this role more and more. How do your
packaging designs appeal to both genders?
3. How consumers prepare to shop varies
according to age, with Boomers planning ahead and
stocking their pantries. Millennials typically decide
more on-the-fly, shopping to buy a meal.

4. Because consumers are more focused on
wellness, fresh rather than processed foods take
center stage.
5. Shoppers trust retailers when it comes to food
safety and see them as an ally.
Released in June 2014, the research was
conducted by the Food Marketing Institute (www.fmi.
org) in partnership with The Hartman Group (www.
hartman-group.com). The report is available for $100
for non-members of FMI. It is free for FMI members.
Visit www.FMI.org/Trends2014 to order a copy, as
well as to view a three-minute video of highlights.
Mintel Market Snapshot

Getting a feel for multi-sensory packaging
Brands today are tapping into the personalization
of packaging to reach the masses one consumer
at a time. But standing apart from the its-allabout-me package decoration crowd, tactility is
an underused multi-sensory element that draws
shoppers in, often with visual cues first, and
then closes the deal with what may be the most
personal of the all the sensestouch.
Tactility in packaging today takes on many
forms and performs wonderfully in myriad
leading and supporting roles. It can take the
form of a rubber-like grippable surface that
makes hard-to-open lids a breeze or heavy
containers easy on the hands during transport.
It can manifest as an interrupted surface
pattern on an aluminum can that refracts
light and draws a shoppers attention, while
at the same time allows can makers to thin
the sidewalls without sacrificing top load
strength. It can whisper a subtle hint about
a personal care products ability to soften
your skin or a cosmetic products ability
to highlight your eyes. Or, on a purely
functional note, it can help those who are
visually impaired simply ensure they are using
the right product.
Tactility can be used by any number of printing
and converting technologies: embossing, raisedletter inks (both traditional and now digital as well),
laser-etching, molded patterns, specialty materials,
and even tactile coatings. Once the bastion of
high-end cosmetics, jewelry or expensive
wines and spirits, the categories and
package formats in which tactility is being
exploited seems to have no limits today.
According to Mintels Global New
Products Database (GNPD), between
2009-2013, 75% of skincare product
introductions in the U.S. featured some
element of soft-touch packaging. But
more recently, categories such as pet
foods, baby foods, dairy, fabric care,
health care and savory spreads are also using the

emotional connection tied to soft-touch packaging.
In the Asia-Pacific market during the same period,
47% of new color cosmetics featured a package
with soft-touch element, while the percentage of
new product introductions with soft-touch attributes
across all categories grew from 13% to 32%. In
Europe, the trend has expanded to such products
as sauces and seasonings; and meal centers are
beginning to embrace tactility.
While embossing as a tactile element is not new,
it is crossing category lines and making an impact
not just in cosmetics and personal care items, but in
chocolates, gum and other confections.
Introduced in January 2014, Japanese megabrand Kirin used an interrupted surface pattern
on a two-piece steel can for its Kirin Fire Cafe Au
Lait product (upper right image). The can,
produced by Toyo Seikan Kaisha (www.
toyo-seikan.co.jp/e/), features a series of
facets that are rolled into the can body
during forming. The facets serve a dual
purpose; they help strengthen the side
walls and top load strength of the can so
that it can be thin-walled; and, secondarily,
like for its premium wine in a two-piece
aluminum can, the facets refract store
lights to attract consumer attention on
crowded convenience-store shelves. And
finally, the diamond-shaped facets provide a unique
hand-feel for consumers during consumption
directly from the can, which, along with the
high-quality of Kirin products, help to form a
repurchase decision during the Third Moment
of Truthwhen the consumer experiences
the product and the package together and
begins to form a decision about whether to
buy the product again.
Tactility is a new concept neither to
wine and spirits, nor, more matter of factly,
to the visually impaired community. But it
is unique, and perhaps unprecedented,
to include Braille branding on a frontpanel label for an upscale organic wine

(far left image). But thats exactly what
South African vintner Bon Cap did for its
handcrafted 2007 Organic Cape Blend. The
750ml glass bottle with a flexo-printed and
embossed paper label with Braille further
accentuates the complexity and elegance
of this handcrafted wine, which is a blend of
50% Pinotage, 21% Petit Verdot, and 29%
Cabernet Sauvignon.
For the launch of this private label womans
deodorant (center right image), Cosmticos Natura
pulled out all graphics and multi-sensory stops. The
striking red oval-shaped plastic dispensing container
is drenched in an unspecified soft-touch coating
and then screen printed. Natura Faces Ousada
Desodorante Feminino is fragranced with a
mulberry scent enveloped in a fruit cocktail
aroma. The product is made with 95.1%
renewable vegetable origin ingredients, and
retails in a 100ml refillable pack made with
98.9% recyclable materials. The container
also features tactile Braille branding.
For those who wish to wash the muck off
their neck after a hard day of hunting, the
Duck Commander Body Wash container
features a highly tactile (or tactical) pistol
grip shaped container (bottom image). The
24-oz high-density polyethylene (HDPE) bonuspack with a gravure-printed camouflage and woodgrain pattern shrink-sleeve label presents both a
visual and tactile experience for fans of the hit reality
TV show Duck Dynasty.
David Luttenberger is the

global packaging director
at Mintel. He has 24 years
packaging experience. Reach
him at dluttenberger@mintel.
com. Follow him on Twitter at
@packaginggeek.
www.mintel.com/gnpd
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22
Creative
Destruction is
transforming
packaging
Dan Balan, Contributing Writer
companies. FedEx swiftly trained its people and

transformed their competencies. It forged closer
relationships with companies and understood
their tiered supply chain needs. To signal the shift,
the companys value proposition became one of
assuring synchronized deliveries and supply chain
efciencies to corporations. It was no longer an
overnight parcel delivery company, but an enabler
of global commerce. It exploited chaos, reinvented
itself and broadening its business value.
But the iconic exemplar of creative destruction
was Apple. Its story needs no retelling; its the stuf
of culture and legend. Apple unifed the worlds of
computers, internet, phone, photography and music
by bringing them all together in a single device. It
established a Digital Platform that set the standard
for how we connect, communicate and collaborate.
In the creation of iPod and iTunes, it challenged
the traditional music industry. With the iPhone, it
trampled the world of telecommunications. And
with the iPad it raised the standard for comfort and
convenience. Te meteoric rise of Apple to digital
hegemony can be attributed to a set of interlocking
principles that drive creative destruction.
the status-quo and changing the face of this industry.

Te convergence of these forces will drive the next
evolution. Let us examine these forces:
1. Global Supply Chains: Te porous movement of
goods and services has unleashed a slew of attendant
challenges. Teft, counterfeiting, brand tampering
and spurious merchandise have become rampant
in many industries. Te economic impact of these
illegal activities is staggering, not to mention the
remediation costs sufering companies incur. In the
pharmaceutical industry, fake prescriptions, phantom
pharmacies and false drugs have become the new
normal. Packaging has a new responsibilityto fght
these economic pandemics proactively. It must make
choices a priori with respect to form, shape, design
and protection measures.
2. Mass Customization: Its the era of hypersegmentation and endless choice. But the
relationship of customer choice to commercial
proft can be elusive. Te golden mean between
volume and variety cannot always be struck without
hunting down hidden costs. More choice can
translate to complexity in fulfllment, inadvertent
cannibalization, confusion of customers, and
contention for resources. And from a packaging
perspective, it can mean myriad variations, longer
design cycles and rising innovation costs.
3. Short Product Life Cycles: Companies are bringing
products to markets faster than ever.
Line extensions and the next generation
of products follow the previous versions
in speedier tow. Tis acceleration
will demand tighter organizational
collaboration, less room for error and a
well-orchestrated supply chainfrom
concept to customer. Time-to-market
is solidifying as a corporate function.
But the implication for packaging is to
appreciate various functional needs and
fully support the business.
4. Evolution of Branding: Will
the day arrive when a grubby bag of
cement from Central Illinois wins
a branding contest against a sleek
Alexander Pope stated that order is Heavens

frst law. What he did not add was that disorder
is its accompaniment. From heavenly bodies to
the natural world, both order and disorder are
ever present and inseparable. Te second law of
thermodynamics posits that all thermal systems
oscillate between equilibrium and degeneration.
Tis phenomenon, broadly referred to as entropy,
has extensive applications, including the economic
and industrial sectors. Order and disorder form the
very warp and woof of all evolution.
It was Austrian economist Joseph Schumpeter who
vivifed the signifcance of entropy in the business
world. He advocated the view that business cycles are an
integral part of the process of economic development.
He coined the term Creative Destruction to
characterize the making and remaking of markets when
the economy was acted upon by a phalanx of forces.
Some of these forces, he contended were: innovations,
labor efciencies, access to capital, new technologies,
mismatch of supply and demand, and fresh market
possibilities. He further explained that creative
destruction occurs in cycles; and at each turn leaves
behind a roster of winners and losers, while redefning
The packaging convergence
markets and the businesses that compose them.
Te packaging industry is under creative destruction.
Lets look at a couple examples of creative
It is being assaulted by six forces that are challenging
destruction.
Federal Express created the
overnight delivery industry and
dominated it for decades. But
when that market was becoming
commoditized by low-cost
competitors, FedEx was forced
to reinvent itself. Strategically
repositioning itself as a supply
chain services company, FedEx
redefned the market. With a
booming global economy, it justly
reasoned for the need for timely
inbound and outbound logistics.
Ten it reset its core and compass
to solving the transportation
In its next generation, packaging is measured by its ability to deliver business success.
and distribution challenges of
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24
environment. Whether the frm is a

shampoo bottle in mid-town Manhattan?
brand owner, raw material supplier,
Industrial branding has indeed arrived.
converter, co-packer or any other valueFollowing the success of consumer electronic
adding aggregator in the industry chain,
goods, companies are seeking to create
packaging is starkly business.
visceral products. Tey are asking: Why not
2. Educate, educate, educate. All
have delight begin at the drawing board?
packaging professionals, engineers and
Te future role of packaging will be to
designers should draw a new cognitive
redefne encasement as enchantment.
baseline. Tey must learn to appreciate the
5. Sustainability: Ideally they should
dynamics of the marketplace, the demands
encompass an entire business, but
of the supply chain and the dictates of the
sustainability initiatives tend to be
business itself. Merely staying schooled in
disjointed in the absence of a cohesive
design techniques will no longer sufce. Te
action plan. A credible initiative involves
technology of packaging must now mesh
senior management as sponsors, but tactical
with the business of packagingin peoples
managers to navigate the various constraints
minds frst. Its impossible to clap in todays
in the company. From product design to
business with one hand.
manufacturing, packaging to transportation,
Packaging becomes a strategic weapon when mapped to business drivers.
What can empower this shift? Consider
and from suppliers to co-packers, everyone
cross pollination across the organization.
has to be involved. Yet, packaging will
What if every Friday packaging professionals spend
play an increasing role with respect to materials,
shrinking innovation lifecycles. In this demanding
45 minutes in a diferent department understanding
sourcing, designs and disposal.
operating milieu, companies have no choice but
its issues, challenges and aspirations? An organized
6. Information Transparency: Te cars of yesterday to ruthlessly redline packaging for all its possible
were 80% metal and 20% controls. Contrast that
contribution. And that means seeking fresh answers initiative for business immersion will unearth
problems, improve processes and illuminate
with todays automobile that is nearly all electronics to business success via packaging.
with advanced software. Passenger safety, vehicle
From concept to customer, design to delivery, and black space. It will establish common ground and
correlational literacy.
condition, location and emergency alerts are all tied from education to innovation, how can companies
3. Establish explicit value maps. Te full
together as unifed communication. Te car is now
use packaging as a strategic weapon? Its only by
a command center, an information network. Te
mapping packaging to squarely aim for the following legitimacy of packaging cannot begin until the
function is openly mapped to the success quotients
same shift is occurring to the box, a metaphor for
business targets:
of the frm. Begin by asking questions: How can we
packaging. Te smart box of the future will become
Create market opportunities by locating and
use packaging as a weapon to improve various facets
an information system. It will unite product details, leveraging proftable product and service niches.
compliance information, degradation warning,
Protect the supply chain by designing for easy of the business? Where can our current product
lines be expanded? What design changes can open
theft alerts, traceability and brand authentication.
delivery and protection against theft while using
emerging markets? What can be improved in
sustainable materials.
transportation and delivery? What inefciencies can
Exploit the customers ecosystem by
be eliminated? What can be replaced? Where can
understanding customers customers and
we produce more for less? Where can we protect
identifying where preemptive innovation can open
our brands and our customers brands better? Only
new business.
with a comprehensive set of business questions can
Collaborate better with the rest of the
a frm unleash the full power of packaging.
company by understanding the issues and success
Troughout history, with every industrial
predicates of other functions.
Improve branding by telling a visceral story of evolution, there was a Darwinian shakeout that left
only the fttest. When railroads were frst laid out,
the product, company and the connective theme.
Packaging is a convergent industry composed
only those local merchants that saw it as a vehicle to
Improve sustainability by making optimal
of multiple feeder industries. From metals to
business expansion fourished; the rest fell victim to
material choices that respect the business
glass, plastics to paper, wood to polymers, foam to
their own myopia. When refrigeration and cooling
constraints as well.
fller materials, the packaging industry undergirds
technologies were invented, the food industry was
Improve information visibility by
the entire economy of physical products. Te
changed forever. But only the winners perceived
appreciating and aligning with full business cycles.
stakeholders in this vast ecosystem are raw material
Innovate eciently by building an innovation preservation and postponement as possibilities; the rest
suppliers, converters, co-packers, re-packers
were riveted in a heated battle with the status-quo.
roster that maps product oferings to changing
and eventual customers. Creative destruction of
Packaging is not packaging anymore; it is
packaging will echo across many of these industries. market needs.
Te packaging profession has to reconfgure itself business enablement. Te shift is best summarized
Packaging 2.0Platform for business to the platformation of the industry. Te threat of in the immortal words of Dorothy in Te Wizard
irrelevance awaits those frms and professionals who of Oz: Toto, we are not in Kansas anymore!
enablement
cannot see the Digital Revolution of Packaging.
From high school physics, we know that when a
body is acted upon by numerous forces, it seeks to
Dan Balan is a global leader
resolve their impact and create a resultant force or a Adapting to the shift
in corporate transformation. A
new vector. Te resultant vector of the six forces on How can professionals ready themselves to the
renowned expert in supply chains
this industry is the emergence of Packaging 2.0, the remaking of the industry? I believe there are three
and breakthrough innovations,
next generation of packaging.
he is a paradigm shifter for the
fundamental steps:
What are the attributes of Packaging 2.0? It is
packaging industry. He is the creator
1. Embrace full business unity. Eliminate
a unifed platform for delivering value; its a clear
of the Packaging360Leadership Program available
functional separatism. Te purpose of packaging
system to support entire frms; its a full business
through www.iopp.org. This article was partially
is to enable business, support customers and
function governed by targets and measures.
excerpted from the keynote speech he delivered
strengthen the bottom line. Packaging can no
Consider the global business environment of
at the Packaging Digest Global Food and Beverage
longer operate in a vacuum or as a microcosm
today. Every company faces a core set of challenges: of scattered design activities. It must function
Packaging Summit in Chicago in July 2014. He is the
revenue pressure, eroding proft margins, increasing as a business discipline tied to the success of the
head of Fastraqq Inc. Chicago and can be reached at
competition, decreasing customer loyalty and
dbalan@fastraqq.com.
frm. Let that principle propel your operating
Companies have no choice

but to ruthlessly redline
packaging for all its
possible contribution.
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26
4 key questions about 2

sustainable packaging paths
Eco-effciency or circular economy model? Both strategies have merit. Which choice is righT for you?
Laura Flanigan, Nina Goodrich and
Sandy Smith, Contributing Writers
At the Sustainability in Packaging event sponsored
by Smithers Pira in March 2014, several conference
sessions ended with a debate about preferable end
of life treatmentsuch as the recovery of fexible
packaging, the issue of marine debris and more.
Recycling had taken a back seat to increasing
trends in new biobased polymer technologies and
food waste; however, the debates demonstrate that
the end-of-life management issues raised by both
trends have been recycled (pardon the pun).
Te debates at the conference centered on two
diferent philosophies: practices that are more
resource-intensive today but are truly able to
be sustained in the long term, versus practices
that have a quantifably lower environmental
footprint today, but not necessarily in the
long term. PE International and
the Sustainable Packaging
Coalition have helped
many companies wrestle
with this dichotomy in
their own eforts. Tis
article will outline the
issues and ideas behind
how an organization
should approach the
question.
that is restorative by intention; aims to rely on

renewable energy; minimizes, tracks and hopefully
eliminates the use of toxic chemicals; and eradicates
waste through careful design. Tis is contrasted
with most current business models, which are linear
in nature.
Generally, resources are taken from the
environment, made into products and are discarded
at the end of useful life, typically ending up in a
landfll. Sometimes recycling steps are included
within a linear process, but these steps have the
Making your choice
The debates
At the conference, the debates came
up in the context of a few diferent
conversations, but in particular surrounded
the recyclability of fexible packaging.
Generally speaking, most companies choose
to move to lighter weight designs (like fexible
packaging) as part of their sustainability eforts
because of the potential for signifcant reductions
in materials used, energy consumed, transportation
burden and even total waste (that is, even for
fexible packages that arent recycled, the total waste
burden can be lower than recyclable materials if
rates of recycling are low). Happy Family brands,
for example, presented on the success of its new
fexible packaging design as part of its sustainability
initiatives. Te questions from the audience
following the presentation suggested the need to
move away from a linear, industrial model, toward
a closed-loop, circular economy model.
A circular economy, as defned by the Ellen
MacArthur Foundation, is an industrial economy
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slow to catch up, and infrastructure surrounding

non-traditional packaging materials (such as
biopolymers) is in its infancy. Tis can mean that,
today, more non-renewable fossil resources might
be required to produce recyclable or biobased
polymer packaging than to produce the traditional
petroleum-based alternatives. We know we cannot
rely indefnitely on the current system despite its
relative efciency, as this efciency depends on a
fnite resource. However, choosing recyclable or
biobased polymers has the potential to increase our
fossil fuel burden in the short run.
As such, we end up with two strategies:
1. Eco-efciencyChoose the most resourceefcient option, even if this does not use
renewable resources and is more difcult
to sustain in the long term.
2. Circular economyChoose
renewable resources or recyclable
designs, but accept a less-efcient
overall packaging option in the
short term. Tis option can
require a complete system
redesign, and includes a lot of
uncertainty and investment.
So which do you choose for
your strategy? And what tools
are involved to drive success?
This manufacturing loop shows how design thinking for

an entire process can help create non-linear products.
efect of delaying its fnal disposal cycle rather than

preventing it completely.
In the language of packaging, we will
oversimplify this to be a debate between recyclable
and/or renewable packaging and packaging that
is simply more efcient than packaging from a
previous generation.
Our petroleum-based packaging infrastructure
is both well-established and highly efcient, while
our material recovery infrastructure has been
Building your strategy

around efciency or around a
circular economy are both solid
conceptsand both have the
potential to lead us to unintended
consequences. Tis article doesnt try
to refute or defend either, but rather
emphasizes the point that both may have a
place in your approach to sustainable packaging
the extent of which is up to you.
As PE has written in other recent articles
(Making Sustainable Packaging Stick, Te
Myth about LCA in Packaging and 5 Steps to
Sustainable Packaging ), your own corporate
sustainability vision and strategy should be the
guidepost for your choices. With that said, here is a
summary of four key considerations:
1. What is your own desired leadership positioning?
Closing the loop on packaging requires investment,
leadership and vision. If your company is a frst
to be second type of company, you might be
best served allowing the leaders to blaze the trail.
It doesnt mean you arent thinking about or even
ES504222_PD1410_026.pgs 09.24.2014 02:41
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something you didnt expect.

Life-cycle assessment is useful
in this regard, as a way to help
focus your attentions.
Te biggest potential
unintended consequence of
the circular economy around
packaging is that we lose
sight of whats important to
the product supply chain.
Reduction of packaging that
increases the chance of product
damage or spoilage is the most
Aluminum beverage cans have a robust closed-loop recycling infrastructure,
notable example. It takes a
with the vast majority of cans being recycled into other beverage cans.
focused efort to consistently
consider holistic product systems in your
supporting a longer term vision, but your targets
packaging process. See PEs article on the Myth of
and initiatives may stay focused on efciency.
LCA in Packaging for demonstration of how LCA
Companies that seek to blaze trails and serve as
can play a role in either strategy.
innovation leaders may make a conscious decision
3. What are your stakeholders perspectives? Te
to apply technologies that may not be the lowest
priorities and values of your consumers, customers,
carbon or lowest waste today, but that are setting
communities, employees and other stakeholders
important initial steps toward the ultimate future
should at minimum inform your strategy. Driving
state. Recognizable examples include Coca Colas
business success with sustainability usually ties back
PlantBottle and methods Ocean Plastic Bottles.
to meeting their expectations.
Efciency can also drive meaningful change;
companies setting signifcant reduction goals do,
4. What is the associated brand/sales impact?
in fact, contribute meaningfully to our near-term
Responding to stakeholder expectations doesnt
needs for conservation.
necessarily require a change to your brand promise
2. What are the key impacts of your product system? or message. And, conversely, the lowest overall
Packaging is not negligible in its contribution to
impact design may not be the most brandable.
environmental impact, but it may be that youll
Be true to your brand commitment and be
get a bigger bang for your buck with a focus on
mindful that messages consumers dont understand
27
could represent a signifcant investment in brand

communication.
In sum, trends and stakeholder expectations
of end-of-life management continue to change,
and its important for all companies concerned
with the sustainability of packaging to be aware
of new technologies, infrastructure updates and
the priorities of stakeholders. Taking a strategic
approach enables a response that provides the
foundation of consistent messaging and meaningful
progresshowever you defne it for your
organization.
Laura Flanigan, director consumer goods sector
at PE International, has with 13 years of experience
developing, implementing and evaluating customized
strategies, frameworks and tools to help clients
achieve their visions for sustainable products,
business practices and operations.
Nina Goodrich, Director, Sustainable Packaging
Coalition, and executive director, GreenBlue, came
to GreenBlue with an industry background in R&D,
innovation and sustainability strategy. She believes
that innovation and sustainability are linked as key
drivers for our future.
Sandy Smith, managing director, U.K., at PE
International, has 14 years of experience in product
sustainability and advising business on how to
integrate sustainability issues within their business
strategies and operations.
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28
3 steps to selecting
the right LCA tool
Use this step-by-step guide to help identify which life-cycle
assessment (lca) tracking system will best fit your needs.
Gabi Dobrot, Contributing Writer
Heightened environmental awareness over the
past decade has spurred increasing interest by
both manufacturers and consumers in how
products and their packagingand the industrial
processes behind themafect the environment.
And the interest in performing Life-Cycle
Assessments (LCA) of these environmental
impacts, from the moment raw materials are
extracted for production to when the goods
become waste, has kept pace.
LCAs evaluate a number of environmental
impacts of a product or a process throughout its
entire life cycle (from cradle-to-grave). And
today, a large number of LCA tools are available,
from simple, web-based applications to more
involved tools that often require trained specialists
to run the analyses. With so many possible
directions, how do brand owners, packaging
designers and decision makers who needor
wantto use an LCA tool select the most
appropriate application for their needs?
additional impactssuch as environmental

impacts of the product itselfor move on to a
more complex analysis tool that helps perform a
complete LCA of the product and the packaging.
step 2: Defne metrics of interest

Once an organization fnalizes the main objective
of the study it wants to perform, the next
important step is to decide whether a more
complete LCA approach is most valuable for
the company at that time, or whether only one
specifc type of impact is of particular interest
in certain circumstances. While performing
a complex analysis of interrelated impacts on
all Life Cycle Inventory (LCI)-specifc metrics
(water, energy, raw materials, and releases to air,
land, and water) is a comprehensive way to map
environmental impacts, sometimes a company
may need to focus on a single metric, in which
case a footprint analysis may be all thats
needed. For example, while a water footprint
analysis is not an LCA (although an LCA will
provide results regarding the water-related
impacts), it may be all that a company needs to
perform at a given time.
Tools for packagingrelated life-cycle

assessments
Learn more about these popular LCA tools for
packaging:
full lca tools:
GaBi
www.gabi-software.com/america/index/
openLCA
www.openlca.org
SimaPro
www.pre-sustainability.com
streamlined lca tools:
COMPASS (Comparative Packaging Assessment) from
the Sustainable Packaging Coalition
www.sustainablepackaging.org
EIO-LCA Calculator
www.eiolca.net
PIQET (Packaging Impact Quick Evaluation Tool) from
the Sustainable Packaging Alliance (Austrialia)
www.sustainablepack.org
would like to use. Te two main types of LCA

methods, including their most appropriate uses,
are as follows:
1. Qualitative LCA methods: Qualitative LCAs
are sometimes also called approximate LCAs
(although, in reality, no LCAs study is exact).
For example, a qualitative LCA can analyze
environmental efects based on metrics and
procedures agreed upon by stakeholders who
are interested in a brief overview of changes
step 1: set your goal
made in certain situations, such as the impact
Te frst step in the process is defning the overall
of reducing the weight of a packaging system at
goal of the analysis, and roughly scoping it out,
step 3: Decide on the type of lca
each life stage. Te results (in this example, from
since this will make it much easier to decide which
After identifying goals and metrics, a company is
data gathered from participants in each stage) are
exact processes to analyze, data needs and the right
ready to choose the type of LCA technique they
generally used as benchmarks to track
software to use.
improvements over time or to inform
For instance, since LCAs can be
future decisions, but they are by no
carried out for products, services or
means extensive or comprehensive.
processes, one of the frst decisions a
company must make is what it wants
On the other hand, complex
to evaluate, such as the environmental
qualitative LCAs, performed by
impacts for one or more consumer
specialists using only impact tables
products placed on the market.
(such as emissions or toxicity) that are
Next, the company should identify
publicly available for various processes,
the particular focus of the analysis
are very involvedand are therefore
it wants. For a consumer good, for
heavily dependent on the expertise of
instance, a company may decide to focus
the professionals performing them.
initially on the products packaging
While unlikely to be used for any type of
sustainability goals. By narrowing the
reporting to third parties, these analyses
scope of the review to just packaging,
can help companies red fag certain
that decision also limits the number
elements, such as substances in products
of tools available for that particular
and packages, and consider reducing or
analysis, which can streamline software
eliminating them from the life cycle.
tool selection process and help reduce
Although standards exist (ISO
initial investment costs.
14040/44) that give guidance on general
One LCA program is COMPASS from the Sustainable Packaging Coalition.
Later, the same company may decide
requirements for running a complete
This online tool lets packaging designers play what if to evaluate the
to either upgrade its packaging-focused
LCA study and reporting on its results,
impact different materials have on the environment to help guide packaging
material selection.
tool, if it ofers such fexibility, to include
evaluating the environmental impacts
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of a product or process remains, in

practice, somewhat of an art that
relies on the skill and experience of
the specialist performing the analysis.
As a result, many companies prefer to
use quantitative LCA techniques.
2. Quantitative LCA methods:
Te methodological framework
for quantitative LCA techniques is
based on ISO 14040/44 standards
and are, therefore, used by
companies who want to use LCA
results for specifc claims regarding
the sustainability improvements of
their products or packages. When
an organization needs a quantitative
LCA, decision makers can choose
either a full LCA or a streamlined
ISO-based procedureand a
number of tools are available on the
market for either approach.
evaluating the
environmental
impacts of a
product or process
remains, in practice,
somewhat of an art
that relies on the
skill and experience
of the specialist
performing the
analysis.
Full Life-Cycle Assessments.
Tese assessments are used by
companies interested in a range
of impacts on the environment by
both their products and packages.
Te results of these studies are the
most detailed and close to the actual
impacts on the environment and are
best used during the design phase
to make the best possible choices of
materials, layouts, messaging and
more. However, they can be costly,
require extensive data and take longer
to complete.
Streamlined Life-Cycle
Assessments. To help reduce
the costs, data and timeframes a
full LCA can require, the LCA
community has created ISO-based
LCA techniques that streamline the
processes. Tese options can include
tools that only analyze packaging life
cycles (instead of products, packages
and industrial processes all in one)
or tools that eliminate certain life-
cycle stages, use industry averages

or publicly available databases for
certain data, and eliminate detailed
recommendations or interpretation
of results. Tese tools can be used for
a valuable frst-time assessment or
an assessment of just packaging, for
instance. With enough transparency
about the assumptions used, they can
represent a quick and simple way to
make certain design decisions.
Spending the time to consider

the basics upfront can be valuable
in saving subsequent difculties
in running these studies. Once a
company works through these initial
steps, decision makers will be ready
to move forward with researching
the availability and reliability of
various tools or experts that can
help them run LCAs for their
specifc needs.
29
Gabriela Dobrot is
a principal consultant
at Environmental
Packaging Intl.
(EPI), a consultancy
specializing in global
environmental
packaging and
product stewardship requirements.
Contact her at 401-423-2225 or
gdobrot@enviro-pac.com.
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30
What will the plant of the

future look like?
Increasing complexity will drive plant
upgrades. Here are five key areas
to invest in now so youll be
prepared later.
Marcelo Ferrer, Contributing Writer
At a time when business leaders are screaming for
simplicity, with a recent Forbes headline calling for
Chief Simplicity Ofcers, one of the most signifcant
byproducts of progress in the food and beverage
industry is complexity.
In fact, our industry will continue to face
complexity for the foreseeable future. In a fast-paced
competitive landscape, companies must endeavor to
keep up with increasing demands from consumers,
retailers and regulators while continuing to
diferentiate their products and keep costs down.
For many, managing that complexity will require
improving their plants ability to juggle a dizzying
number of product formulations and innovations
and to do so in a way that is efcient, smart and safe.
Tis means their operations must save water, energy
and human capital while delivering outstanding
quality at maximum productivity. In addition,
their products must be traceable for food safety.
And whether its all at once or in phases, creating
this plant of the future is a project that calls for
planning nowa point that manufacturers seem to
be taking to heart.
Multiple drivers
Consumer demands for increased variety, at their most
basic level, mean running smaller batches of multiple
formulations, sizes and even packaging types
endeavors that often decrease plant efciency and
increase waste.
Product protection is taking on new proportions
as well. With the lightning speed that news travels
these daysby word of mouth or social media
brands and their manufacturing partners must do
their utmost to prevent contaminants from entering
the food supply. Equally important is quickly
understanding and isolating any problems that do
occur. For manufacturers, being accountable requires
increased traceability capabilities.
But product protection goes beyond food safety.
It also means preserving the fresh properties of
sometimes delicate natural ingredients in foods
and beverages.
As awareness and concern rises about depletion
of our planets resources and our industrys impact
on climate change, it is not enough to manufacture
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32
products faster, cheaper and with

higher quality. All the impacts of
food, from efcient production of
plants through every aspect of their
processing and packaging, must
be optimized to consume the least
amount of resources (that is, energy
and water), create the least possible
waste and reduce carbon footprints.
So what are some of the target
areas to focus on as producers seek to
optimize their plants and make hard

choices about current and future
priorities?
Five key areas are enhanced
information systems, safety/
traceability, efciency, fexibility and a
smaller-but-smarter workforce.
1. information systems
Knowledge really is power today,
and the capabilities of newer
plant information systems are

truly impressive. Minutes of
lost production time add up
quickly in lost revenue, so having
computer systems that can predict a
production bottleneck or warn when
a machine part may be nearing the
end of its lifetime pay for themselves
relatively quickly.
Looking beyond todays cutting
edge and even further in the future,
CLEAR COLOR
Luis Shimabukuro, Tetra Paks sales

automation manager for Central
and South America, sees cloud
computing as a game changer.
It enables wireless connectivity
throughout food and beverage
plants and encourages a cleaner
environment with far fewer cables
and electrical wires.
Tis technology will enhance an
automation solution already on the
market called Tetra PlantMaster a
holistic automation solution that
controls a plant from ingredient
sourcing to consumer. Tese wireless
and cloud computing enhancements
will make it possible for plant
managers to reside in the city nearer
operations must
save water, energy
and human capital
while delivering
outstanding quality
at maximum
productivity.
Enhance your brand and deliver strong results!
customers and consumers and still

be in complete control of facilities
in remote rural places, adds Anna
Paula Herrstrom, coordinator of
engineering and automation at Tetra
Pak Central and South America.
(Currently, Tetra PlantMaster is
ofered in four implementation
stages so that companies can phase
it in gradually, spacing out the costs
and training requirements.)
2. safety and traceability
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D E S I G N
In the near future, food and beverage

plants will face even more stringent
federal safety and traceability
rules. Maximized information can
minimize losses and be the diference
between internally recalling a pallet
that hasnt gone out and having
to publicly pull back a weeks
production. Cutting edge equipment
and automation systems, such as
the Tetra PlantMaster, ofers the
ability to trace a raw ingredient
from the feld or farm where it was
originated, through delivery, the
production process, onto the trucks
leaving the warehouse and onto
the fnal destination on shelves and
consumers homes.
In this age of social media, a recall
can do lasting damage to a brand with
devastating speed.
ES505584_PD1410_032.pgs 09.25.2014 02:14
UBM
3. effciency
Its not surprising that newer
machines run faster, but the gains in
recent years may have plant owners
crunching the numbers and struggling
to keep production lines current. Five
years ago, lines were processing 5,000
to 6,000 aseptic cartons an hour. Now
they can do up to 24,000, with the
next milestone in sight: 40,000 units
per hour. Tese newer machines use
less water and energy, saving money
and creating a lower carbon footprint
as additional benefts.
In fact, speed is key. Upgrading
old, slower running lines, with
newer high-speed lines can be
used to reduce operational cost yet
maintain throughput. Alternately,
new lines can increase throughput
using the same plant square
footage, since two high-speed lines
will generally fit in the same space
as three older lines. But adding
more packaging capacity becomes
a moot point if the upfront
processing capacitynotably
mixing and blendingcant be sped
up accordingly.
Efficiency has become so
key that professional consulting
services exist to help manufacturers
optimize their plants with
respect to production, costs and
environmental impact.
Its not hard to see why increased
plant efciency is No. 1 on Tetra Paks
eight trends that will dominate the food
and beverage industry through 2020.
After several down years, during

a time where investment seemed
too risky, food and beverage
manufacturers now run the risk
of failing to act quickly enough.
Plant improvements are necessary
to grow, to stay in compliance and
to do so in an energy efcient and
otherwise sustainable way. So it is
critical to make timely investments
in infrastructure, employees and
training to improve production

capacity, efciency, safety, fexibility
and, ultimately, company longevity.
For those bold enough to act on
the plans theyve been laying, the time
for the plant of the future is now.
Marcelo Ferrer,
director of contract
manufacturing, Tetra Pak
Inc. U.S. & Canada, has
33
been involved with aseptic processing

and packaging for 20 years. He
oversees a network of contract
manufacturers that offers Tetra Paks
services to food, beverage and dairy
customers.
Tetra Pak (tetrapak.com/us)
is a global food processing and
packaging solutions company. Further
insights are available at www.
DoingWhatsGood.us.
THE PRESSURE
IS ON FOR
SECURE SEALS.
See how to keep
cartons secure.
4. flexibility
An increasingly competitive food and
beverage environment means that
line fexibility may be as important
as efciency in some cases. Tats
because it allows manufacturers
to react quickly to maximize
diferentiation from competitor
products, increase variety in a
brands oferings and meet consumer
demands, while at the same time
avoiding costly reinvestment in capital
equipment. Flexibility and capability
were ranked as more important
considerations than production
capacity and efciency for more than
56% of the IDC Manufacturing
Insights survey respondents.
5. smarter workforce
In part due to automation, the food
manufacturing plants of the future will
continue to operate with fewer but
more technologically savvy workers.
Tere will be fewer low-skilled, lowerpaid jobs and more at the higher end
for employees with advanced skills in
information technology.
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ES504342_PD1410_033.pgs 09.24.2014 03:36
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34
Remote machine monitoring

to the Industrial Internet:
Powering packaging
performance into the future
Current remote monitoring systems allow operators and managers to react immediately to changes on the plant foor.
But what if this connectivity could enable packaging engineers to do so much more?
Spencer Cramer, Contributing Writer
Tere is plenty of talk these days about the Internet
of Tings and wearable tech. We see this everywhere
we goeverything from wristbands that monitor
our step counts and heart rates, to internet-enabled
watches, to Google Glass. Te approaching ubiquity of
these devices is seen in many circles as a breakthrough.
While the consumer fascination with these capabilities
is relatively new, what is often lost in the conversation
is this: Packaging companies have been building
networks that connect machines for yearsmost often
referred to as the Industrial Internetand machinery
manufacturers have increasingly been enabling this
connectivity across the machines they build.
Over the last decade and a half, huge leaps in
progress have been madeand the possibilities on
the horizon are astounding. In its 2013 report Te
Industrial Internet @ Work, General Electric estimated
that this accelerated growth in productivity will boost
global GDP (gross domestic product) by as much as
$10 to $15 trillion over the next two decades.
In the packaging industry specifcally, operators
on the line can anticipate potential issues and
prevent stoppages in a range of applications,
including material handling, flling and labeling.
Stoppages create costly downtime and waste, which
can erode end users bottom line. Software designers,
working hand-in-hand with original equipment
manufacturers (OEMs), can embed machine-tomachine communication solutions that identify lags
in productivity and place this data at the fngertips of
the manufacturer. Tis information adds tremendous
value to the equipment; highlighting modifcations
that boost efciency and proftability while building
a foundation for long-term loyalty.
To understand just how this is possible, its helpful
to think of this technology in terms of its evolution,
and see the capabilities as a simultaneous confuence
of the Industrial Internets past, present and future.
the past
Te Industrial Internet grew out of one simple
but important requirement: the ability to monitor
machinery from anywhereremoving the need to
be in direct physical contact with machines when
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Today, many packaging machines can be remotely monitored for performance and/or accessed for troubleshooting.
checking them. Some of the earliest applications

for the technology involved the use of Remote
Terminal Units (RTU) in public utilities such as
electric grids and wastewater purifcation plants.
Tese early systems operated on land-based
communications systems like LAN lines or over
telephone wires and they were most often simple
alert systems; sounding alarms if a machine went
down or was overheating and close to failure.
As the technology boom of the 1990s enhanced
the sophistication of networking technology, so too
did the sophistication of these systems increase.
Remote monitoring grew to be more complex;
gathering more data and incorporating Internetbased technologies to reach company personnel
who were ofsite and/or outside of the network.
In addition, the networks grew the capability
to collect actionable data. Relationships to specifc
parts and processes could be determined. No longer
was monitoring limited to the determination of
whether a machine was up or down. People using
these systems could institute predictive failure
analysis and identify specifc points of failure and/or

a need for replacement parts before something went
wrong. All of this data could be reported and used as
a baseline to show what happened month-to-month
and year-over-year.
the present
Tough some of the benefts of past systems were
predictive in naturefor example, the ability to tell
whether a specifc part needed replacementmost of
the data collected were related to past performance.
Looking across the reporting, you could gain insights
into how things had operated through the prior
monitoring period. Over the next decade, however,
remote monitoring technologies took on increasing
sophistication and a whole new host of capabilities.
Todays technology now allows for the
implementation of both remote monitoring and
service functionality. Tose responsible for the
machines can connect from anywhere and not
only check status, but also make actual updates
and modifcations. Predictive failure analysis allows
ES504345_PD1410_034.pgs 09.24.2014 03:37
UBM
technicians to replace worn parts

before they fail completelyleading to
fewer surprise outages. Tese abilities
ensure that machine downtime is
kept to a minimum. And because
technicians dont necessarily need to
visit facilities in person to fx issues,
large companies can save hundreds of
thousands of dollars on travel alone.
Innovations in data collection,
transmission and storage have
led to other capabilities as well.
According to Ciscos 2013 white
paper Embracing the Internet of
Everything, greater amounts of data
and information can be accumulated,
allowing for a clearer picture of an
operation as a whole. Efciency is no
longer just about a specifc machines
uptime, but rather about how the
entire operation works together at
all stages of production. Trough
improved data mining, executives can
gain a deeper understanding of their
businesses thanks to the collection
of millions of bits of information,
gleaned from thousands of data
points. Te economy of scale is nearly
limitless; ultimately paving the way
for greater proftability.
Te ways in which these data are
collected have also changed, allowing
for more freedom and accessibility.
Te incorporation of wireless systems
and remote storage services (also
referred to as cloud services) allows
for greater amounts of data to be
collected with less subject-to-fail
hardware. Cloud-based, of-site
storage systems allow for the collection
of the ever-increasing amount of data
without need for deletion or concern
over space issues.
Te increasing complexity of data
collection has also led to a greater
sophistication of security services. As
systems have grown to be more fexible,
and accessible through more channels,
the danger posed by hackers has increased
accordingly. Properly secured systems
now incorporate specialized hardware
that protects and encrypts accumulated
data at all points as it is transmitted from
facilities to storage centers.
Finally, interfaces that allow personnel
to monitor machines have become more
user friendly and have been tailored
specifcally to todays connected world.
Smartphone apps are available to provide
instant access to equipment status,
regardless of the users whereabouts. Tis
access ofers the opportunity to make
changes on-the-go that create positive
impacts for operations.
Taken together, these new
advances enjoyed in current remote
monitoring systems allow operators
to react immediately to changes
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on the plant foor by connecting

managers to equipment using mobile
appsall with a much greater trove
of information at their fngertips.
Te result is greater efciency and a
better understanding of how facilities
function as a whole, allowing for
higher productivity and profts.
Packagers reduce their downtime and
save money by pinpointing problem
Imagine having access to more and better performance data to improve productivity.
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ES504346_PD1410_035.pgs 09.24.2014 03:37
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36
areas on their machines. When

tied into aftermarket parts services,
they can even order replacements
seamlessly; preserving uptime. Tis
also holds additional beneft for the
OEMs as well, as it allows them to
better service their customers.
As the depth of the collected
data increasesand the ability to
collect, save and analyze that data
grows in tandemthe granularity to
which the analysis can reach builds

accordingly. Based on this wealth
of information, powerful analysis
emerges that shows efciencies across
a global enterprise.
Data accumulated across multiple
enterprises allows benchmark setting for
whole sectors of the packaging industry.
Companies can build new operations
with a clearer understanding of the
metrics theyll need to hit.
the future
As the growing depth of data allows
personnel to understand a specifc
machines performance at a specifc
moment in time, the technology will
quickly dovetail into areas of Quality
Assurance. Operators will be able to
immediately detect anomalies on the
packaging or flling line. Anomalies will
be tracked down to a particular batch
or even a specifc product. Tey will
be able to catch and discard or repack

faulty products much more accurately
than methods of random testing.
Tese advanced alert capabilities
will speed reactivity to critical inline
issues. In printed packaging, for
example, presses will be closely
monitored for any number of
issues including, but not limited to,
misprints, unwanted color variation,
ink spotting or problems with the
plates themselves. Monitoring via
the Industrial Internet will enable
operators to spot defective printed
materials and stop potentially recurring
issues just seconds after they start.
Quality assurance is of utmost
importance in flling facilities, especially
in food packaging, as health and human
safety are paramount. Anomalous
changes in product weight, density and
heat will be immediately detectedno
matter how smalland addressed
accordingly without delay. Data
accumulated from these instances will
tell plant supervisors the likelihood of
recurrence, and allow them to tailor
operations to limit or eliminate instances
of improper flling or contamination.
in closing
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Te Industrial Internet, and the

remote monitoring services it enables,
is continually evolving and holds great
potential for all manner of packaging.
From the earliest RTU-based systems
to todays analytics-based capabilities,
modern remote monitoring paves the
road for a fundamental shift in the way
companies streamline and maintain
their operations. Te technologys
history is part of its present.
Te earliest approaches, which set
equipment scoreboards and allow for
production assessment, still are present,
providing machine data to business
systems for accurate production of
reports. Currently, modern systems allow
for immediate reaction to changes on
the plant foor and connect managers
to equipment with a wider swath of
available data, using security-backed,
mobile channels like smartphone
apps. And future benefts are just on
the horizon, like quality assurance
capabilities. Trough the power of the
Industrial Internet, these capabilities will
change packaging forever.
Spencer Cramer,
president/CEO of Ei3,
founded the company
in March 1999 to help
global enterprises
leverage the power of
the Industrial Internet and enhance
connectivity between machines,
devices, systems and people.
ES507899_PD1410_036.pgs 09.26.2014 23:44
UBM
INNOVATIVE &
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Cut & Stack
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Todays products need high-impact decoration and innovative print capabilities to stand out in a
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and shrink sleeve labels using a variety of substrates. Together with various inks, coatings and nishes,
there are no limits to producing labels that set your brand apart.
Innovation Options Kit: Request your free copy.
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ES504501_PD1410_037_FP.pgs 09.24.2014 05:03
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38
regulatory
Printing ink ordinance may become
de facto European standard
Te German Federal Ministry of Food, Agriculture
and Consumer Protection (BMELV) has published
the ffth draft of its proposed ordinance to regulate
printing inks used in food packaging materials.
Ofcially known as the Twenty-frst ordinance
amending the Consumer Goods Ordinance, the
proposal sets out a positive list of substances that
may be used in the manufacture of printing inks
for food-contact materials, along with specifc
migration limits.
Substances on the positive list include monomers
and other raw materials, such as dyes, solvents
and photoinitiators. Te draft ordinance specifes
that only substances for which a risk assessment
or appropriate and sufcient toxicological data are
available may be included on the positive list.
Printing inks are not the subject of a harmonized
directive or regulation at the European Union
(EU) level, although they are subject to the general
requirements of the EU Framework Regulation (EC)
No. 1935/2004 and Good Manufacturing Practice
Regulation (EC) No 2023/2006, as are all materials
used in food packaging. As a consequence, the use of
printing inks is subject to regulation in accordance
with the national laws of each Member State. Most
Member States, however, do not have any specifc
Author George Misko is a partner

at Keller and Heckman. Founded
in 1962, the respected law frm
has a broad practice in the areas
of regulatory law, litigation and
business transactions, serving both
domestic and international clients. Reach him at
misko@khlaw.com.
Every year, IMA dedicates 600,000 hours to

research activities and 97% of IMAs staff is hired
on a permanent basis.
Numbers are important.

Especially when you gure them out.
The success of our automation is drawn from the

expertise we foster on a daily basis, guaranteeing
to all those who work with us the best conditions
in which to express their talent.
PACK EXPO
Visit us at South Hall - # 1721
PHARMA EXPO
Visit us at West Hall - # 890
November 2-5, 2014
McCormick Place
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provisions regulating printing inks as a whole. Tus,

the German ordinance, when efective, is likely to
be the de facto standard for the use of printing inks
throughout Europe.
Te inclusion of materials in nano form is
specifcally addressed in the draft ordinance, which
states that substances in the form of nanomaterials
may only be used in printing inks if they are
explicitly listed on the positive list. Nanomaterials are
defned as materials that:
Are of natural origin and accumulate during
the manufacturing process or are deliberately
manufactured;
Contain particles in a free state as an aggregate
or as an agglomerate; and
Where at least 50% of the particles, relative
to the number and size distribution, exhibit one
or more dimensions in the range from 1 to 100
nanometers.
In addition to the substances on the Printing
Ink Ordinances positive list, monomers and
additives on the positive list in the Plastics
Regulation, (EU) No. 10/2011, also may be
used in printing inks. Importantly, BMELV
has acknowledged that the positive list in the
draft ordinance is incomplete and, therefore,
will undergo continuous updating prior to the

ordinance becoming efective, according to an
update on the draft ordinance on the European
Printing Inks Associations (EuPIA) website.
Te draft ordinance applies to printing inks
on packaging that directly contacts food as well
as printing inks used on the non-food contact
side of the packaging. In this latter case, the inks
may contain substances other than those on the
positive list, if those substances are not classifed as
mutagenic, carcinogenic or reproductive-toxins.
Further, these ink components should be found
not to migrate to food using an analytical method
sensitive to 0.01 milligram per kilogram of food.
A Declaration of Compliance will be required
for the printed food-contact material, the printing
ink and the substances intended to be used in the
manufacture of the printing ink.
BMELV allowed only a short window for
comments. No date has been specifed for
publication of the fnal ordinance.
ES504258_PD1410_038.pgs 09.24.2014 02:43
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www.PackagingDigest.com OCTOBER 2014 // TRENDS
39
sustainability
A sustainable materials
management approach to packaging
According to the Organization for Economic
Cooperation and Development (OECD), Sustainable Materials Management (SMM) is increasingly
recognised as a policy approach that can make a key
contribution to green growth Tis is because, as
the OECD also notes, Te way economies use material resources determines to a signifcant extent what
environmental pressures are being generated and
SMM can help to better manage this linkage.
Helping organizations better manage material
fows has been inherent in the work of GreenBlue,
and in particular through its project the Sustainable
Packaging Coalition (SPC). For example, the
SPC has always promoted life cycle thinking to
identify the impacts of materials throughout the
packaging life cyclesfrom manufacture to end of
use, thereby infuencing better designs. Tis year,
GreenBlue is making the link between its work of
the past decade and SMM more explicit by adopting
the internationally known SMM agenda as its
primary approach to helping companies address the
complexities of material stewardship and become
more sustainable enterprises.
In embracing the SMM agenda, GreenBlue has
extracted three key principles or axes around which
it is now building an operational framework, which
captures the closed-loop philosophy that is

the foundation of the SPCs work:
1. Use Wisely encompasses not only the
issues of sourcing of resources, but also extends into
production practices and is applicable to all packaging
material. Sustainable sourcing of raw materials is a
growing concern, as demand increases and resources
are depleted. Te SPC uses the power of collective
learning and an engaged membership to raise the
industrys knowledge base on key sustainability issues
surrounding material selection and use. Te SPC holds
annual conferences that serve as a central mechanism
to engage membership in discussions that highlight
key issues companies need to navigate.
2. Eliminate Toxicity focuses on the material health
to manage risk during production, use and disposal.
Understanding the hazards inherent in materials used
in the industrial system can lead to greener pathways
and better product stewardship. Tis focus is captured
in the Material Health aspect of the SPCs Defnition of
Sustainable Packaging. Eliminate Toxicity emphasizes
environmental impacts of the product and package
itself, with the goal to remove the inherent toxicity of
the substances used for people and planet. Te SPC
connects to the process by engaging member companies
on best practices and continuous improvement.
3. Recover More
encompasses all manner of
material use efciencies from
manufacture, distribution and
end of use. For packaging this is
the most self-evident of the three
principles as packaging often sufers a
good deal of negative publicity due to poor recovery.
Much of our current work at the SPC is dedicated to
working through issues of packaging material recovery,
from helping companies choose materials at the design
stage that are more likely to be efectively recovered,
to working with municipalities, trade associations and
other interested parties on end of life treatment.
In some ways, SMM is taking the SPC back to its
roots. In other ways, it is elevating the conversation
to help the SPC cultivate material stewardship,
mobilize industry and build tools for transparency
to ensure packaging is contributing to a more
sustainable system of commerce.
We suggest you read the OECD policy brief
(pdlinks.com/SMMbrief) to learn more.
Author Katherine ODea is senior
director of innovation and advisory
services for GreenBlue. For more
information about GreenBlues
Sustainable Packaging Coalition,
visit www.sustainablepackaging.org.
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ES504320_PD1410_039.pgs 09.24.2014 03:35
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40
TRENDS // OCTOBER 2014 www.PackagingDigest.com
rising star
Predestined for a career in packaging
Rick Lingle, Technical Editor
Certain people seemed destined for packaging from
birth, like Rebecca Kisch, a senior in the packaging
program at California Polytechnic State University.
Tis rising star at Cal Poly shares with us her packaging story past, present and future.
Tell us about yourself and your studies.
Kisch: I am a senior at Cal Poly in San Luis Obispo,
CA, working towards a major in Industrial Technology, with a concentration and minor in Packaging.
I spent the frst half of my life in Johannesburg,
South Africa, where my parents owned a corrugated
packaging plant. While exposed to the packaging
industry at a very young age, I was intrigued by the
packaging design and manufacturing processes.
Te packaging related coursework at Cal Poly
involves all major elements involved between
conceptualization of a package to marketing it and
includes design and prototyping, validating designs,
converting processes for plastics and metal-based
fabrication amongst others.
What class has been the most infuential?
Kisch: Packaging Dynamics. It was the toughest class
because physics play a key role in dynamics testing.
Tere were many varying equations and factors for

each test that we had to do, so remembering all of
them got to be a little challenging!
Tis class was also the most useful because we were
faced with a design challenge to create a six-bottle
display-ready wine box that could undergo small-parcel
distribution challenges to Shanghai, China.
Te biggest takeaway I got from this class was that,
in the real world, youll most likely be designing and
redesigning a package until success is achieved. My
group members didnt understand why I kept testing
and redesigning, but I told them that it wasnt just for
the grade; it was about setting a challenging goal and
working creatively to achieving it.
How does everyone feel about your pursuit?
Kisch: It was no surprise to my family when they
learned I was pursuing a career in packaging. I was
having a difcult time deciding on what major I
should pursue, and my mother asked me what I
loved doing and what I wanted to achieve. I responded with science, design and chemistry and that my
ultimate goal was to translate my ideas and creativity
into something tangible in the physical world.
My Mom encouraged me to look into packaging
because it ofered opportunities to fulfll both my
scientifc interests and my creative bent. It didnt take
long for me to develop a passion

for packaging!
When my friends found
out I was pursuing a career in
packaging, I received responses
like youre making boxes?
or oh, so youre going to
work for UPS? When I hear
such responses, I see it as an
opportunity to enlighten people
on the diversity and grand scale
of the packaging industry.
My friends now all agree
that packaging isnt just a course
of study for me, but an evergrowing passion.
Rebecca Kisch of
Cal Poly
How do you feel about packaging?

Kisch: Packaging is an industry that will forever
be evolving as new products come to market. I am
very fortunate to be pursuing a career in packaging
and I can only hope that one day I will design and
launch a packaging product that will revolutionize
the industry.
To learn more about more about the packaging program
in the Orfalea College of Business at Cal Poly State
University, visit www.cob.calpoly.edu
To read the full interview, visit pdlinks.com/Kisch
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SEE US AT
PACK EXPO
International
ADVANCING
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November 2 - 5, 2014
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ES504484_PD1410_041_FP.pgs 09.24.2014 04:51
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42
BEST PRACTICES // OctOber 2014 www.PackagingDigest.com
Pasta packaging perfected

in two dimensions
WITH BOTH HORIZONTAL AND VERTICAL F/F/S SYSTEMS
AND A NIFTY THREE-LABEL APPLICATOR, RPs Pasta
proves that you dont have to be a major company to
automate and manufacture innovatively packaged products.

Peter Robertson is a kind of Renaissance man, having worked
as a stage carpenter for dance companies like Martha Graham
and Merce Cunningham, as a chef in New York City and in
engineering at Hershey. In a career path with more twists than
fusilli pasta, Robertson has found his calling as CEO of RPs Pasta
Co., Madison, WI.
Dont let his title fool you: It was apparent during my midsummer visit that Robertson, who is more at home in the plant
than in the oce, remains a hands-on manager overseeing the
companys three packaging lines.
Two of those lines are located in a newer, isolated part of the
building dedicated to making and packaging gluten-free pasta.
Its a market on a fast-growth curve: In a report published July
2014, MarketsandMarkets forecasts gluten-free products to grow
at a compound annual growth rate of 10.2% 2014 to 2019, with
North America the largest and fastest-growing market.
Its also a rising tide thats lifting RPs sales and raising its
production capability. Here, in a facility in a neighborhood
within site of the states capital building, Robertson has packed
a generous amount of machinery into a tight space, doing so in
two dimensions in the form of vertical and horizontal form/fll/
seal systems that are about a restaurant tables distance apart. Both
systems use modifed atmosphere packaging (MAP) and the newest
of which, the vertical f/f/s bagger, is part of a new integrated
processing and packaging line. Te lines concept originated with
a unique, branded product in an operator-friendly, retail-ready
packagedespite the fact that Robertsons initial market focus is
on foodservice.
Like many breakthrough ideas, it started with a problem.
Trying to fnd space in the frozen retail section is a challenge,
Robertson explains. Where you dont have a challenge is going
into a restaurant and giving them the answer to their problems.
His solution: A single-serve 8-oz pouch that is as attractive as
any branded and bagged retail product.
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ES504569_PD1410_042.pgs 09.24.2014 05:26
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ES504481_PD1410_043_FP.pgs 09.24.2014 04:50
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44
Universities, restaurants and healthcare facilities

are essentially mandated now to have gluten-free
oferings in order not to say no to 10% of their
customers who want gluten-free products, he says.
What operators want is a precooked product, so we
ofer them a fully cooked, individually quick-frozen,
top-of-the-line pasta product that they just fnish in
a saut bin. We cut out their labor and eliminated
their potential for cross-contamination [of gluten].
I wanted it to look professional and with all
the information that restaurants need and I wanted
the restaurants to know my brand. We have the
Nutrition Facts and ingredient listings for each
portion because thats where restaurants are heading
as they are required to have nutritional analysis on
their dishes. Tis way were more than up-to-date,
were ahead of them. Tis packaged product is
fantastic and provides operators with labor savings,
portion control and zero product waste. At the
National Restaurant Association show [in May 2014]
the reaction from those operators to our products
was this is a no-brainer, we have to have it.
Not only is RPs positioned ahead of the
foodservice curve, its prepared for retail around
the bend: He expects that the products will gain
brand recognition with restaurants and from there
eventually get traction at retail.
The foodservice-optimized 8-oz bags of pasta discharge from the vertical f/f/s (above left) thats part of an integrated
new processing and packaging system. The baggers 14-head netweigher dispenses the IQF pasta (above right).
it maintains all of its fresh-cooked integrity for,

during and after packaging, adds Robertson.
A Telesonic Packaging Corp. Model VQF-430
vertical f/f/s system was installed in parallel with the
freezer. Its a literal 90-degree change in orientation
from the horizontal f/f/s systems Robertson has
Trying to fnd space in the frozen retail

section is a challenge. Where you dont have
a challenge is going into a restaurant and
giving them the answer to their problems.
Peter Robertson, CEO, RPs Pasta Co.
Vertical growth
Robertsons vision for product and package was
realized in 2014 with the investment in the
processing and packaging line. Processing starts
with an automated extruder that deposits the
pasta onto a conveyor where it is transported into
a continuous rotary blancher/cooker. From there,
the pasta goes through a chilled water tumbler
and into a cryogenic liquid nitrogen freezer that
freezes the product solid within 30 seconds so that
used for years including an older, workhorse

Multivac system in the original area of the plant
that he bought used and has had rebuilt twice. He
likes the fact that the vertical volume output is
higher than his horizontal systems. Te fexpacks
also represent a major change from printed labels
applied to trays to using preprinted bag flm.
Te bag is made of a 2.5-mil three-layer
polypropylene/polyethylene/PP flm, fexo-printed
in six colors by Managed Packaging. Te structure
permits sealing of inside and outside layers and

allows enough rigidity to yield a frm gusset and
squared-up, stand-up bag, according to Robertson.
Te bagger is the packaging centerpiece at the
end a new, highly-automated production setup
customized for the restaurant portion of the
foodservice market. Product conveys from the
freezer on the processing line to a bucket elevator
that lifts the IQF pasta to a 14-head Telesonic
computerized netweigher.
Capable of speeds up to 80 bags per minute, the
machine can produce 8-oz bags at a rate of 40 per
minute, though typically it is run at around 24 per
minute. Te bags are discharged onto an angled
takeaway conveyor that carries them through a
stainless-steel metal detector, also from Telesonic.
A contract packager Robertson had contacted
that used vertical f/f/s packaging suggested he
consider Telesonic machinery.
I looked at Telesonic machinery and what it
was able to ofer for the cost and, hands down, this
was the best way to gain entry into this market,
says Robertson. While its capabilities are extremely
good, what I like best is the machines simplicity
that also relates to accessibility and serviceability.
The trays emerge from the gas-fush, heat-seal section (above left) on the horizontal f/f/s machine (above), which RPs Pasta Co. operates at a rate around 15 packs per minute.
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ES504570_PD1410_044.pgs 09.24.2014 05:26
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ES504585_PD1410_045_FP.pgs 09.24.2014 05:30
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46
Changeovers are done quickly and a change of flm

is very simple. And, for the most part, it uses ofthe-shelf parts.
Telesonic options that RPs selected included gas
fush (not used for the IQF products), a gussetmaking device and quick-change parts.
With this upgrade and with this packaging,
we went from a mom-and-pop shop to a real
manufacturer with a product that that you would
see in a grocery store, Robertson says. Its very
professional looking and just beautifuland the
whole operation runs beautifully, too.
He also points out that his quad-seal bags
with four really nice panels are easily packed 12
manually into a box to produce a nice, uniform case.
RPs Pasta is manufacturing the products ondemand for orders and expects to be running three
to fve days a week soon. Products include glutenfree IQF macaroni, fusilli, shells, penne and ziti.
Robertson discloses that they have interest from
retailers and foodservice operators such as Delaware
North, Te Kennedy Space Center, Shenandoah
National Park and Hilton Worldwide.
Horizontal orientation
Te other of the two newer systems is a Model
RS320 horizontal tray thermoformer from VC999
Packaging Systems Inc. installed about three
years ago. During our visit, RPs manufactured and
packaged fusilli pasta. Te thermoformer is capable
of 24 packages per minute, though RPs operates it
at around 15 per minute.
Near the infeed portion of the 5,260mm/17.25
ft-long thermoformer, dough is made using a
two-stage extruder wherein one hopper mixes the
dough and the second extrudes it through brass
dies and into a tub. Te operator, who also runs
the packaging machine, manually weighs and
then loads the pasta in 9-oz portions into trays
on the two-up machine. Robertson is looking to
automate that part of the operation, starting with
a preweigh system.
Te semi-rigid trays are thermoformed using
black-pigmented rollstock from Pureplast. Te
forming material comprises 12-mil polyvinyl
chloride laminated with a 2-mil ethylene vinyl
alcohol (EVOH) oxygen barrier flm that maintains
the modifed-atmosphere packaging for extended
shelf life, Robertson points out.
Te trays index through the machine from the
infeed section into a modifed atmosphere chamber
where they are gas-fushed 2x2 at a time using a
nitrogen and carbon dioxide gas blend and heat
sealed with a clear EVOH-barrier flm. RPs codes the
products for a 10 to 12 week refrigerated shelf life.
Trays continue beneath the cutting assembly,
which cross-cuts and makes machine-direction cuts
to separate the trays. Trays are released to a short
conveyor that carries them through a Loma metal
detector and onto a pack-of table from where they
are manually transferred to the labeling system (see
A customized trio of labeling options at right)
that forms the cross-bar of the T-shaped layout.
Tis will get automated at some point, but one
step at a time, observes Robertson of the transfer
to the pack-of table. You can expect that with the
growing demand that RPs is experiencing, those
steps will come sooner rather than later.
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A customized trio of labeling options

RPs Pasta had been hand labeling its
pasta thermoformed tray packs prior to
the spring 2014 installation of a custom,
three-applicator print-and-apply labeling
system from ID Technology (IDT), a Pro
Mach company.
The decision for the upgrade
was simple, according to CEO Peter
Robertson: For every one person I had
on the front end of the line making pasta,
I needed one person on the back end to
label the package.
When he needed to expand again earlier
this year, he decided that his modest
companys rapid growth fnally outstripped
doubling the number of operators and that
it made more sense to automate the operation.
The upgrade also coincides with a move to preprinted
labels; While RPs had been self-printing its labels, it
has plans to print product information and production
data, as well as a use-by date, online to the preprinted
label using this system. It currently prints the variable
information using an offine system.
Positioned perpendicular to the horizontal semi-rigid
tray thermoformer, the customized labeling system
includes three Citronix continuous inkjet coders each
paired with an IDT ST1000 applicator thats capable of
1,000 inches of web per minute.
A brightly lit, touchscreen display offers a complete
and easy user interface. A change in background color
from green to orange to red provides highly visible
applicator status.
As many as two top labels and one bottom label can
be printed and/or applied. RPs applies 4-inch square
top and bottom labels to its 9-oz trays. With all that
label area, we have cooking and handling instructions
Citronix, 817-633-3200
www.citronix.com
Harbro Label, 630-593-5900
www.harbrolabel.com
ID Technology, powered by Pro Mach
888-438-3242
www.idtechnology.com
Loma Systems, 800-872-LOMA
www.loma.com
Managed Packaging, 262-367-6600
www.managedpackaging.com
with the UPC code; the other label

is the Nutrition Facts and recipe
suggestionsso were able to offer a
lot of information, Robertson says.
Harbo Label provides the bulk of
RPs preprinted labels.
IDT says this system can label 60
packs per minute, though RPs runs
at 20 to 30 packs per minute.
Robertson says the application is
not a tamp device, but a dispensing
sweep of a small brush. Its a
clean, effcient application, he
states. The entire system arrived
so well designed that there really
wasnt any learning curve other
than making the settings on the applicators.
The system is equipped with hugger belts on
each side that can be adjusted for the pack style and
size. They grip and transport the packs past the label
applicators. The rubber belts have a slightly tacky
surface, Robertson points out. We can have the
option of orienting the package either lengthwise or
cross-wise by a simple adjustment of the distance
between the belts.
The belts are driven by a pair of Allen-Bradley
PowerFlex 4 variable-frequency drives from Rockwell
Automation. Each applicator head is microprocessor
controlled.
We were able to essentially triple the output with
that one machine without adding any more people, says
Robertson. Its a great, highly accurate unit.
RPs was assisted by IDT area sales manager Rob
Manak. Rob understood exactly what we needed to do
and came up with an arrangement that was amazingly
good for our packaging, says Robertson. Now we have
one basic background-preprinted
label and then overprint with the
information per the specifc item.
This summer, Robertson
unveiled his new preprinted label
design, which is Generation 3.
Robertson explains the label has
progressed from Gen 1, a simple
oval logo designed by a friend,
to Gen 2, which was done by his
designer brother nearly eight years
ago. Gen 3 features a red banner
across the top as the corporate
indicator, a white banner across
the middle and a product line
color scheme below: yellow for the
traditional wheat pasta and green
for the gluten-free products.
MarketsandMarkets, 888-600-6441
www.marketsandmarkets.com
Pureplast, 800-410-1025
www.pureplast.com
Rockwell Automation, 414-382-2000
www.rockwellautomation.com
Telesonic Packaging Corp., 302-658-6945
www.telesoniconline.com
VC999 Packaging Systems Inc., 816-472-8999
home.vc999.com/en/
ES504567_PD1410_046.pgs 09.24.2014 05:26
UBM
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ES504561_PD1410_047_FP.pgs 09.24.2014 05:26
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48
Where package meets person:

3 ways to improve the relationship
Demographic, lifestyle and healthcare trends are driving demand for bEttEr human-packagE intEraction.
Kate Bertrand Connolly,
Contributing Writer
When consumers encounter a package in what
Procter & Gamble calls the second moment of truth,
the point of use, a special relationship emerges. In
that moment, product success aligns with how well
the consumer interacts with the package.
Here are three ways designers can improve a
consumers physical rapport with a package.
1. Ergonomic design
Improving human-package interactions for certain
populations is more challenging than for others.
Elderly consumers struggle with decreased strength
and dexterity, and tend to have trouble opening and
handling certain types of packages, including those
that are tightly sealed, large or heavy.
So what is an elderly consumer? Blake McGowan,
managing consultant and ergonomics engineer at
Humantech Inc., defnes elderly as over 60 years
old. He further divides the elderly population into
healthy and unhealthy. Te former are generally
in good health, for their age, and the latter are
debilitated to some extent by illness and/or injury.
Midlife consumers also may struggle with
packaging, as physical and mental changes
commence. At age 45, there are known
physiological changes across the whole spectrum
of our capabilities: endurance, cardiovascular
strength, memory, sensory, motor, information
processing, McGowan says.
Women younger than 45 are

Among the packaging design
challenged, as well, McGowan says, solutions for elderly consumers are
a rubber-wrapped cap for Aleve
because across all age categories,
to improve gripping and a fip-top
women have about two-thirds the
closure for Folgers coffee atop a
strength of men.
shaped container for easy access
For all these populations, and
compared to a screw-on closure.
kids, too, opening a jar of mustard,
bottle of water, pull-tab can of
soup, juice pouch and many other
packages can be difcultverging on
impossiblebecause of the strength
and dexterity required.
Te Aleve Arthritis Cap bottle and
closure illustrate how this problem
can be overcome. Te package comes
in child-resistant and non-childresistant versions, each featuring a
contoured easy-grip bottle and a
rubbery fnish on the closure that
improves traction and control.
Tey designed a cap that was
the right width, [with] very, very
high friction as well as low force,
closure. A lot of twist-ofs tops are very large.
McGowan says. Tese design features make the
Teyre wide, and its hard for a person to get their
package easy to open for consumers with dexterity
hand all the way across. So [Folgers] went to a fip
and strength issues as well as for the general
type of lid. Tats a really simple, great solution,
population.
McGowan says.
Another success story is the ergonomically
Watch Humantechs recent video, Making
designed package for Folgers Instant Cofee
Packaging Usable for the Aging Population, at
Crystals. Te side wall of this plastic jar curves
pdlinks.com/Humantech.
inward to provide a secure grip, and the packages
fip top eliminates the challenge of twisting the
Packaging lab encourages medical professionals to speak their minds

Intuitive, user-friendly packaging is essential in healthcare
settings, where quick, confdent access to treatment
devices and diagnostic products can make a life-changing
difference for patients.
To improve the user experience for healthcare
professionals using its cardiac catheters, Boston
Scientifc created a unique packaging lab, where it hosts
catheterization-lab technicians, nurses and managers.
Called the User Experience Research Lab (UERL), the
facility is laid out like a working cath lab, right down to
shelving systems and lighting.
The UERL opened in July 2012 and has hosted several
hundred visitors to date. At the lab, the packaging team
gathers voice-of-customer (VOC) data by administering
surveys, showcasing new packaging concepts and talking
one-on-one with product users.
The primary goal is to allow healthcare professionals
to identify the correct product and get it to the patient as
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quickly as possible, says Ross Christianson,

principal R&D packaging engineer at Boston
Scientifc. Everything were doing is
focused to that end.
So far, the labs highest profle success
story is the companys Tear Tab closure strip,
a patent-pending packaging innovation that
vastly improves product access.
The new, ergonomically-designed closure strip allows
users to grab a loose tab and easily pull the closure strip
away from the cartons tuck fap to unseal the package.
In addition, the Tear Tab closure strip stays attached
to the carton, eliminating an additional piece of
packaging to discard. While the packaging team was
collecting closure strip VOC data, they learned that
technicians handling the packaging dont want to deal
with all these removable pieces and another trip to the
trash can, Christianson explains.
Earlier this year, the Boston Scientifc Tear Tab closure

strip won a 2014 AmeriStar award from the Institute of
Packaging Professionals (IoPP). Amie Marshall, senior
packaging engineer at Boston Scientifc and Tear Tab
designer, was recognized as a fnalist in the 2014
Visionary Awards, presented by Packaging Digest and
Pharmaceutical & Medical Packaging News.
The UERL has allowed Boston Scientifc to gain
invaluable customer feedback, giving them unique
access to VOC data and encouraging customer-centered
packaging innovations.
ES504319_PD1410_048.pgs 09.24.2014 03:35
UBM
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ES504519_PD1410_049_FP.pgs 09.24.2014 05:12
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50
2. Single-handed design
On-the-go lifestyles also infuence
how people interact with packaging.
Te growing numbers of consumers
in this category need packages that
are easy to use with just one hand,
because often their other hand is
already occupied.
InsightFarm Inc. principal
Kelley Styring, who researched this
phenomenon extensively in her One
Handed World Study, explains: We
now spend about 40% of our waking
hours with something in one hand.
For example, one hand may be
occupied by a cell phone, a steering
wheel, a beverage or the hand of a
loved one. Tose are the primary
items, Styring says. Many packages,
however, are not designed for singlehanded opening and use.
Te One Handed World
Study included qualitative and
quantitative research with one-handed
consumersarm amputeesand a
survey of two-handed consumers.
Te ways in which the one-handed
participants interacted with products
and packages showed great creativity

and provided grist for the package
design mill.
By studying the ways that
one-handed people use their hand
diferently, we can forecast ways
to innovate forall of us. You can
think of these people not as disabled
but as more highly evolved than the
two-handed world and [providing]
a glimpse into the future of design,
Styring says.
Te one-handed consumers in
her study found ways to stabilize and
manipulate packages by taking the
components of their single hand and
applying them to diferent tasks. Tey
might cup a jar between their palm
and two small fngers and unscrew
the lid using their other fngers and
thumb, for example. Or they might
place the package between their body
and a counter, or between their knees,
to stabilize it for opening.
By studying these types of
one-handed consumer-package
interactions, Styring came up with
numerous innovation platforms to
The One-Handed World research gained insight into how packages can be better
designed for one-handed use by studying what arm amputees go through.
A package without product but with, essentially, a computer acts as a teaching tool so
patients can learn how to properly use the real package to self medicate.
help designers create packages and

products that are easier to use with
one hand and dont make a mess
when opened, as can happen with
a lightweight beverage bottle or
yogurt pouch.
One-handed stabilization and
manipulation is one innovation
platform; in other words, designing
packaging geared to dividing the
labor of one hand into multiple tasks.
Another innovation platform is what
Styring calls friendly friction: using
surface friction to stop packages from
sliding on a countertop or table.
Yet another innovation platform is
selective rigidity. An example would
be fns strategically placed inside into a
water bottle to keep it from collapsing
when opened with one hand.
Two-handed people are
encountering products more and
more with one hand, and this is only
going to get worse, Styring says.
I think that a day of reckoning is
coming for a lot of products. Right
now were blundering through,
blaming ourselves and holding our
phone in the crook of our neck while

we open the package, but at some
point an innovator is going to shift
the game by inventing something that
[addresses the problem], and I think
theres going to be more awareness
from that point forward.
3. Smart, teachable design

Te trend toward self-administration
of medicine via inhalers, autoinjectors and other medical devices
is boosting the interactivity of
packaging for these products. Noble,
a company that develops patient
training for such devices, is using
packaging to improve training and
reduce medication-delivery errors that
can undermine treatment.
To teach patients how to use an
auto-injector or inhaler, Noble pairs
a training devicewhich contains no
medication but simulates the actual
device in every other waywith
packaging that gives patients feedback
as they practice using the device.
Te package may play a series
of scripts that teach the patient to
See us at
Pack Expo Booth #N-5729
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www.PackagingDigest.com OctOber 2014 // BEST PRACTICES
perform several steps when using the

device, for example. Te purpose of
the package is to train the patient,
says Paul van der Pol, director of
research and development at Nobel.
An even smarter approach is to
put sensors in the training device,
and those sensors will send signals to
the packaging, van der Pol says. Te
packaging essentially has a computer
insideits all quite inexpensive,
but it is a microcontroller, and it
processes those signals. If the patient
makes a mistake, the package [tells
him or her]. It helps patients go
through correcting that mistake,
so the patient will not make that
mistake again.
Te smart package may use audio
scripts or video clips, and it can be
confgured wirelessly, which patients
in Nobles usability testing said they
prefer. Te packages are also reusable,
so patients can practice repeatedly and
really learn how to use the device.
Tis technology can be added to

various package formats, depending
on the design of the medical
device. But in all cases the focus
is multisensory learning, which is
known to enhance information recall
and retention.
Te tactile stimulation is through
the practice device, and the audio/
visual is through the package, says
van der Pol. Te package gives you
spoken instructions and can give you

clicks. It has video. You also look at the
practice device itself, and that is a visual
stimulation. Tey all combine into that
multisensory learning experience.
humantech inc., 734-663-6707

www.humantech.com
insightFarm inc., 503-554-5567
www.insightfarm.com
noble, 888-933-5646,
www.gonoble.com
COME SEE US AT PACK EXPO

NOVEMBER 2 5, 2014
BOOTH
#6161
ClearFoil
Clearly Versatile
Alternative to
Aluminum Foil
Paul van der Pol,

director of R&D, Nobel
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IRUSURGXFWYLVLELOLW\
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DOXPLQXPIRLO
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'URSLQUHSODFHPHQWV
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DSSOLFDWLRQV
Contact us for a free sample sheet
Images provided by Crayola and used with permission.

2014 Crayola, LLC. Crayola Oval Logo and Model Magic
are trademarks of Crayola.
For more information,

call 1.800.276.7629
or visit rollprint.com
320 S. Stewart Avenue, Addison, Il 60101-3310
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technology markets. You can contact

her at kate.connolly@sbcglobal.net.
p
r
the
packaging
essentially
has a
computer inside
if the patient makes
a mistake, the
package [tells him
or her].
Among other things, the

packaging can help teach timing.
Time is important when you
self-administer a drug, van der Pol
explains. For example, with an
injector, the needle goes into the
skin, and then in approximately 10
seconds, the drug is slowly injected
into subcutaneous tissue. If patients
withdraw the injector too quickly
from the skin, then they only get a
partial dose, and the remainder of the
dose ends up on the kitchen foor or
in the carpet.
To help patients with timing, Nobel
has developed packaging that can
give visual or auditory cues to help
the patient with the time sensitivity
of the drug-delivery device, van der
Pol says. For example, it can actually
count down for you, or with beeps
it can indicate when the injection or
inhalation is complete.
Kate Bertrand Connolly

is a seasoned freelance
writer based in the San
Francisco area covering
the packaging, food and
51
ROLLPRINT PACKAGING PRODUCTS, INC.
ES504318_PD1410_051.pgs 09.24.2014 03:35
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52
Survival kits provide SOS

to non-profit business
An expanded kit assembly operation brightens retail market sales for Lighthouse for the Blind-St. Louis,
helping augment its government contracts.
Lisa McTigue Pierce, Executive Editor
Faced with diminished business from its government
customers, the Lighthouse for the Blind-St.
Louis recently invested in new retail business. In
February 2014, the non-proft company bought the
Quake Kare line of ER Emergency Ready Disaster
Preparedness kits, which transformed its packaging
into a more dynamic kitting operation, with new
elements of customization and direct-to-consumer
shippingtrends that challenge the packaging
operations of many brand owners today.
Kit assembly was already a core competency for
the Lighthouse, also known as LHB Industries.
Since 1933, LHB has manufactured, assembled,
warehoused and sold a variety of medical and
chemical products to customers as varied as
schools, hospitals, the military and government
agencies. Te majority of its business is product
manufacturing, at 68%. But contract packaging,
which also includes some kitting, represents a
healthy chunk at 25%. Medical kitting is 6% and
sterilization is 1% of its total business.
LHB is one of more than 100 non-proft
agencies in the U.S. that share a mission to
provide employment opportunities and support
services for people who are visually impaired or
blind, explains Brittney Smithers, LHB marketing
manager. Each agency operates autonomously,
but is an afliate of National Industries for the
Blind, a nationwide organization that focuses on
enhancing opportunities for economic and personal
independence of persons who are blind. Associated
NIB non-proft agencies serve as the largest
employer of people who are blind by the sale of
Skilcraft branded products to federal customers.
Te Skilcraft brand name appears on more than
3,000 products, including ofce supplies, janitorial
equipment, uniforms and hospital supplies. In
2013, government and military sales represented
80% of the companys business. By second
quarter 2014, that percentage had dipped to 72%,
primarily due to the drawdown in troops and the
government sequestration.
LHB saw the dip coming. Te new Quake Kare
product line was a strategic acquisition designed
to generate revenue to support the companys
programs for people who are legally blind.
We viewed this asset acquisition as a valuable
opportunity to further expand LHBs kitting
operations, thus providing additional employment
for people who are blind or legally blind in St.
Louis, Smithers says. Profts from the product line
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Multiple kits are assembled at the same time. The visually impaired worker raises the lids only on the bins holding
products that go into the specifc kit they are assembling, making it easier to know what products to pack.
will also provide much needed income to support

our 15 community outreach programs serving
hundreds of children and adults who are visually
impaired in Missouri and Southwestern Illinois.
Custom differences
After the acquisition, LHB moved the Quake Kare
manufacturing and packaging operations from a Los
Angeles suburb to LHBs Overland, MO, plant near
St. Louis. LHB operates two manufacturing plants in
the St. Louis area located in Berkeley and Overland.
Brian Houser, director of sales and marketing,
describes how LHBs business has changed
dramatically since the Quake Kare acquisition.
We went from a medical and kitting packager
that did business exclusively with the government
and commercial companies to a company that now
markets and sells directly to the consumer, as well
as Amazon.com, he says. Tese markets were

completely new to us and we had to make some
adjustments to our normal operating procedures
to accommodate the demand and purchasing
patterns. Te government and commercial markets
build in lead time for their ordering and delivery
of products. Consumers and Amazon.com orders,
on the other hand, demand immediate attention
and have the mind set of I want my kit now! We
learned early on that there was a tremendous sense
of urgency in the disaster preparedness kitting
business and we had to adjust quickly.
Te Quake Kare product line consists of survival
kits such as earthquake, tornado and hurricane
preparedness kits, as well as emergency kits for
home, ofce, school, car and boat. But consumers
are individuals and are now used to fnding and
ES504253_PD1410_052.pgs 09.24.2014 02:43
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54
buying exactly what they want online. We found

out early on that there is a high demand for
custom orders and kits that require a fulfllment
type of operation, which was not one of our
core competencies, Houser says. Some of our
customers are requesting custom-packed kits with
special or supplemental supplies to accommodate
the specifc needs for their family or school,
including many people heading back to school.
In August 2014, the company began ofering
customized kits from its stock of emergency
preparedness supplies. Tese built-to-order kits
complement the companys choice of more than
100 survival kits.
Custom and stock kits are packed and sealed in
an assortment of carrying cases designed for specifc
needs, including portable backpacks, convenient
and easy-to-store fanny and cooler packs, or a
5-gallon bucket, supplied by C.L. Smith Industrial
Co., a local St. Louis manufacturer. Te bucket
protects the contents from water leakage and can be
stored indoors or outside. With an optional snapon seat lid, an empty bucket can also function as a
toilet in emergency situations.
After the acquisition, LHB switched to local
packaging suppliers to get faster delivery, better service
and, in many cases, lower costs, according to Houser.
A kit contains items such as non-perishable
food, water, frst aid materials, hand-crank power
radios, light sticks, candles, waterproof matches,
ponchos, multi-purpose knives, portable toilets,
blankets, tissue packs and emergency tents.
Te only change we made was switching from
Boxed ER Emergency Water to pouched water
because the boxed water was becoming obsolete.
Weve left everything else as is to understand the
industry better and learn hands-on about each kit
and its relevance to the marketplace, Houser says.
We have, however, added a Tornado/Hurricane
Survival Kit to the product mix.
John Tompson, president of LHB, says, In
addition to corporate and organizational emergency
preparedness markets, we will market to special
interest groups such as survivalists, outdoorsmen,
adventure seekers and travelers.
Fulflling operation
Setting up manufacturing operations in the Overland
plant required a modest equipment investment.
Clint Cruse, LHB vp of manufacturing, says, We
What are the benefts of hiring people

who are legally blind?
Brian Houser, director of sales and marketing at Lighthouse for the Blind-St. Louis, answers:
More than 70% of blind people are unemployed. By giving them a job, they appear to be more devoted employees
as they are so thankful for the opportunity to have a job, as well as to be considered an asset to an organization. There
is very little absenteeism and employee turnover is virtually nonexistent.
In addition, by employing blind individuals, we are taking a tax taker and turning them into a tax payer.
National Industries for the Blind conducted an extensive analysis of this very subject and determined that, for
every dollar the federal government spends on supplies and services through a blind agency such as the Lighthouse,
$3.33 is returned to the Federal government via decreased transfer payments (such as Medicaid and Social Security)
and increased income and FICA taxes, thereby saving taxpayers money while fulflling an important social mission.
augmented our packaging line and warehouse

operations with new equipment to streamline
order fulfllment, and engaged a consulting process
engineer to assist in retroftting our headquarters
plant in Overland, MO, to handle our expanded
just-in-time product packaging operations.
LHB set up an assembly line type of operation
that includes roller conveyors that enable kits to
move easily from place to place during assembly.
Clearly marked bins hold kit components; the most
common of these are positioned close together to
minimize the need for movement.
Multiple kits are assembled at the same time.
Houser explains the operation: Kit components
are in bins with lids that identify what is in the
bin. When a kit is produced, only the bin lids of
the items that go in those specifc kits are removed
by the visually impaired kitter so that they know
what products go into each kit they are building. A
bill of materials is provided for each kit so that the
kitter knows what and how many go into each kit.
Depending on the level of sight, the kitter, who is
legally blind, may need the assistance of a CCTV or
portable magnifer to view the bill of materials.
Assembled kits typically move into the
warehouse for inventory, though custom kits or kits
in high demand go directly to shipping.
LHB controls all orders through Microsoft
Dynamics NAV software. Shipping labels are
generated through UPS Worldship for small parcels
or Corelogic for freight shipments. Houser says
managing two diferent supply chains (direct-toconsumers and pallet-load shipments) in the same
facility presents no issues. While there are multiple
supply chains, all orders are handled the same,
regardless of the end user or customer, Houser says.
adapting to conditions
Assembled kits are spot checked to make sure they

include all items.
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Te Quake Kare business has added several new

elements to LHBs operations. Keeping in mind
that the majority of our employees are visually
impaired, Houser says, you can imagine the
learning curve for all involved. While many think
that a person who is visually impaired is a liability
when it comes to any type of work, we do not.
With proper training and adaptive technology
such as magnifers, CCTVs, JAWS (a computer
screen reader program) and Zoomtexta person
who is visually impaired can easily become a
productive employee.
New employees learn how to navigate
throughout the building and grounds by shadowing
a blind veteran employee. Houser says, Much time
and efort is spent with mobility training prior to

each employee navigating on their own.
Employee training has been complemented with
process improvements and other adaptations.
A challenge we face is how to make a job that is
typically setup for a sighted individual and make it
accessible for a blind person to perform, Houser says.
For example, Carlo Basile, quality control/
project supervisor, itemizes how LHB has adapted
the equipment and environment to ensure worker
safety and ease of operation at the organizations
Trenton medical kitting plant:
With proper
training and
adaptive
technologya
visually impaired
person can easily become a
productive employee.
Brian Houser, LHBs director of
sales and marketing
Cameras were installed on the labeling
machines so a legally blind person can see inside the
machine to place the labels in the correct spot, as
well as see misalignment, damage or other issues;
Machine guarding safety rails have been added
or upgraded;
e Multivac packaging system was retroftted
for tool-less changeover. Bolts were replaced with hand
knobs so employees who are visually impaired can
change vacuum molds, sealing plates, punches and
package cutters without using wrenches;
High-contrast lighting in the Multivac lling
stations allows employees who are visually impaired
to detect the edges of the pouches for more exact
loading of product;
A talking scale for weigh counting materials
enables employees who are legally blind to hear
weight and count information rather than relying
on a digital screen;
A portable closed-circuit TV system enlarges
printed material for visually impaired employees so
they can better see work instructions. In addition,
LHB collaborated with a computer interface
company for more than a year to develop a program
ES504255_PD1410_054.pgs 09.24.2014 02:43
UBM
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ES504568_PD1410_055_FP.pgs 09.24.2014 05:26
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56
that allowed the liquid-fll department

manager, an individual with limited
sight, to be able to set up the machine
from a CCTV screen instead of the
machines LED screen. Te CCTV
allows the manager to increase the
programmable logic controls size 10
fold, thus allowing him to be able
to comfortably read the screen and
control the output for any liquid
product manufactured;
Assembly line tools and xtures

have touch-sensitive centerlines and
alignment features for the visually
impaired;
Windows installed near the
ceiling add natural light to the area
to help the workers have better visual
acuity. And high-intensity lights are
used where necessary to show contrast
and better visual acuity by the
workers; and
All aisles and exits to the building

are installed with grid plate materials
for visually impaired employees to feel
with their canes and feet to safely fnd
their way throughout the plant.
safety is paramount
Lighthouse has gone six years without
a loss-time incident, defned as a
work-related injury that requires a
missed work day.
Current
CTM Labeling Systems news and events to keep you well informed
Shipping Label / Pack Slip
ALL-IN-ONE
CTM 3600 STAF
Printer Applicator
Servo Tamp
Auto Fold
www.ctmlabelingsystems.com
Looking for a new automatic label applicator

system, for your warehouse or distribution center?
The 3600 STAF (Servo Tamp Auto Fold) applicator provides an easy to implement process that is beneficial at all points of shipping - from point of origin to
delivery. Unlike many label applicators, the 3600 STAF uses a standard STAF
core unit and a standard print engine for an easy retrofit.
Step
1
Step
2
Step
3
Step
4
How it Works:
Ma^,/))LM:?lngbjn^]^lb`g
accommodates labels that include both
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Feeding labels to the print engine before
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folds the label in half, with the shipping
information facing outward and the
packing information face down against
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The unit is now ready for mail processing.
Benefits:
See the 3600 STAF
in action
The automatic label applicator streamlines the process, eliminating the

need for repetitive pack slip work. This lessens the number of steps
k^jnbk^]mhiZ\dZg]labi^Z\angbm%k^lnembg`bg\hlmZg]mbf^lZobg`l'
Since all personal identifiers are removed at the point of receipt,
security is improved and no unauthorized info tracking can be done
by simply looking at the discarded package.
The specially designed label is easy to remove on the receiving end,
and having the packing information ready at hand eliminates the need
to immediately open the unit in search of a packing slip.
This printer applicator is manufactured, integrating a standard print
engine unit - Sato, Datamax or Zebra - making maintenance easy and
inexpensive.
Having the labeling printer applicator housed in a single unit means
an increased pick rate; faster, more accurate shipping lines; reduced
packaging errors; and no further need for printers at pick stations.
The unified print, fold, and apply process eliminates the
k^jnbk^f^gml_hklîZkZmîZ\dbg`lebilZg]iher[Z`l'
The label has an easy pull tab and instructions for the
recipient. The label can be removed, the inventory
reviewed, and the paperwork filed away or shredded,
leaving no tracking information on the discarded packaging.
This printer applicator system is ideal for warehouses, distribution

centers, online retailers, and more. The cost effectiveness of a
3600 STAF applicator becomes readily apparent when utilized
in any packing and shipping setting.
Scott Lemmons, LHBs

environmental, health and safety
manager, says, Many factors have
contributed to this success. First
and foremost is a true and sincere
commitment to ensuring that safety is
our top priority. Tis commitment starts
at the board of directors and permeates
the entire organization and our culture.
Additionally, we have a good
working business relationship with
our occupational medical provider,
Lemmons continues. Tey have
visited our locations, and are aware
of our typical operations and our
adherence to their recommendations.
Tey feel comfortable with
prescribing restrictions rather
than days away from work. Our
relationship with them is truly a
partnership; we will send employees
for evaluation when it is not
100% certain if an injury warrants
involvement of medical professionals.
Tey are prudent in their selection of
appropriate treatment.
Also our workforce is second to
none in their desire to perform an
assigned task in the safest method
possible, Lemmons adds. If they
have questions or concerns, they feel
comfortable asking beforehand rather
than putting themselves in jeopardy.
Planning for growth

LHBs new Quake Kare business
is adding to the bottom line. A
total of 84 employees work at the
organizations two manufacturing
locations in Missouri, and 43 of them
are legally blind. According to Karen
Nelson, LHBs human resources
director, as a result of the acquisition,
We have been able to hire one
additional employee who is legally
blind. We anticipate the addition
of several more as business grows
through the rest of the year.
LHB president Tompson expects
that the new product line will add
$2 to $3 million to the agencys
revenue in 2014, with annual
increases thereafter.
Te acquisition has brought
new energy into the facility and has
facilitated tremendous teamwork
and commitment, Houser says.
From the president on down,
all levels have been on the foor
building kits and picking orders.
Its been a fun addition.
C.l. smith industrial Co.,
636-296-1036
www.clsmithindustrial.com
multivac, 800-800-8552
www.multivac.com
Setting Global Standards

One Customer at a Time
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ES505621_PD1410_056.pgs 09.25.2014 02:29
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ES505573_PD1410_D57_FP.pgs 09.25.2014 02:13
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58
BEST PRACTICES // OCTOBER 2014 www.PackagingDigest.com
Automated wrapper upgrade

boosts output more than 60%
Custom private-label bar manufacturer increases packaging effciencies to meet growing demand. The new line
SLASHES PRODUCT LOSS from as high as 7% down to 1% and requires two operators instead of the previous 10.
Edited by Lisa McTigue Pierce,
Executive Editor
Its A-to-Z business model for private-label bar
production has been so well received by clients that
Yourbarfactory in Montreal, Canada, has enjoyed
30% growth from 2004 to 2014. To keep up with
this rapid increase in demand, Yourbarfactory
recently added more automation its packaging
line. Prior to making the upgrade, Yourbarfactorys
processing and packaging lines were decoupled
and bars were manually collected after they were
formed. Te products were then transferred to the
packaging area to be manually fed into horizontal
fow wrappers for packaging.
Te process was very labor intensive. Ten
people were required to manually transfer the
bars and feed four fow wrappers, says Cedrick
Boivin, technical director at Yourbarfactory. Te

maximum production rate was 400 products per
minute (ppm), 100 ppm per fow wrapper. Te
end result was considerable waste and downtime.
Losses of 5% to 7% were not uncommon and the
changeover and cleaning time was considerable.
We knew we needed to achieve an average speed
of 600 ppm to keep up with demand, Boivin
says. We also wanted to redeploy our labor to
more high-value operations.
Boivin researched several options to upgrade
his packaging line and received proposals from
numerous packaging machinery companies. We
analyzed total cost of ownership from a range of
fow wrapper suppliers and Bosch came out on top,
says Boivin. We knew the solid reputation of its
Doboy brand of wrappers and, during the selection
process, we developed a good, trusting relationship
with our local Bosch sales representative, Fred

Farago. He recommended Boschs Pack 401 fow
wrapper and feeding system, which showed clear
advantages that would maximize our line efciency.
Our decision was easy.
Streamlining bar-to-wrapper transfer

In early 2013, Yourbarfactory installed two Pack
401 horizontal fow wrappers with a Bosch Pack
Feeder 4 infeed system. Te company also added
a product distribution system (PDS) using row
removal stations to automatically transport the
bars from the processing to the packaging lines.
Adding the Bosch equipment has made our
packaging line extremely efcient. It now requires
only two operators, letting us redirect manpower to
higher-skilled tasks, says Boivin. It also achieves
Left to right: Bars now transfer automatically into packaging; wrapped product exits the system for fnal packaging, which includes multipack cartons.
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ES504332_PD1410_058.pgs 09.24.2014 03:36
UBM
LED METAL HALIDE REPLACEMENT LIGHT

THE EZ LED
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145w BRIGHT
Saves up to $364*, per light, per year
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With the EZ LED, my energy costs are down by almost 70%...just

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ES509152_PD1410_059_FP.pgs 09.29.2014 21:14
UBM
60
Automatic flm splicing cuts downtime.
the 650ppm rates we need with less than

1% loss for high-volume products.
Additional features on the Pack
401 wrappers further increase
efciency and savings throughout the
line. When launching a new product,
runs are usually less than 100,000
bars and our packaging speeds slow
to around 150 ppm. For these small
runs, the no product/no paper feature
considerably reduces flm waste,
creating signifcant cost savings for a

start-up customer, notes Boivin.
Another key beneft is that the Pack
401s automatic flm splice eliminates
downtime for flm changes and the
auto reject mechanism on the infeed
prevents jams from occurring. In the
past, our fow wrappers were down for
at least fve minutes every hour. Now,
any downtime is a rare occurrence,
says Boivin.
Worlds Fastest
Meets Most Flexible
Bars are spaced out as they enter the
wrapper in single fle.
Cleaning time for the wrappers and

feeders has also been reduced 50%
with the systems easy belt removal
and overall hygienic designcritical
features for preventing contamination
in an environment where many
diferent products are manufactured.
As one can imagine, packaging
diferent bars every few days on the
same line requires a high amount
of fexibility. We need fexible
machines so we can meet our
customers demands, says Boivin.
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Te Pack 401 provides Yourbarfactory
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touchscreen recipe selections that
trigger automatic servo motor
adjustments to quickly prepare the
machine for the next product.
Te automation process has been
so successful for Yourbarfactory that
Boivin sees additional upgrades in the
future as the company continues to
grow. In fact, Yourbarfactory is planning
to move to a new location in 2016 to
increase its production space.
Bosch Packaging Technology,
715-246-6511
www.boschpackaging.com
P 847.390.9410 | www.cloudeg.com | www.robertspackaging.com
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www.PackagingDigest.com OctOber 2014 // Best Practices
61
melting pot
The right adhesive can cut your packaging costs
Are there end user opening preferences that need
to be considered?
Does your assembly process require a certain
amount of open time or set time?
Do you require a certain percentage of ber tear?
Does the package need to be tamper evident after
being opened?
After fully addressing these considerations, its on
to question two, where youll explore your specic
packaging cost needs.
Tough its often overlooked, your adhesive system

can have a big impact on your overall packaging
costs, and choosing the right adhesive is key. But
how do you fgure out which adhesive solution is
right for your business? By formulating clear answers to the following two questions:
What is the right adhesive for your specic
packaging application?
What are the packaging costs youre trying to cut?
Defning the right adhesive

Defning packaging costs
Te frst of the above questions is one that is often

asked, but rarely addressed fully. Tats because the
question itself is vague: To determine the right
adhesive for your packaging application, you must
formulate a denition of what a right adhesive
means for you. To do that, you need to consider the
answers to questions like:
What are the exact bond requirements between
your substrates?
Do you have a peel test or shear test
requirement?
Do you have a drop test from a certain height at a
certain temperature?
Does the adhesive bond need to withstand
particularly high or low temperatures?
Packaging costs mean dierent things to dierent

people. For example, Client A may be talking about the
actual cost of the hot melt used to properly close the
package, while Client B thinks of packaging costs in
terms of improving the package quality and Client C is
thinking of something else altogether. Clarifying what
falls under your defnition of packaging costs will ultimately help determine the way you reduce those costs.
Dont be surprised when you realize that there may
not be a one-size-ts-all solution. e right adhesive
for helping you lower your packaging material costs
may be dierent from the right adhesive that would
allow you to eectively package at higher speeds or
reduce packaging line downtime.
Want adhesive success? Test, test, test

Regardless of the specifcs of your packaging applications, youll likely need to perform some comprehensive testing to fnd the right adhesive. You
should plan on testing dierent adhesives, adhesive
patterns and packaging materials, as well as your
speeds of operation and your actual application
equipment capabilities. Often, tests like these have
never been performed, or havent been reviewed in
years or even decades. Tis type of evaluation, while
it can be time-consuming and costly, is an investment in your companys bottom line and can help
you dramatically cut costs.
There is an optimal adhesive for every
packaging process that will reduce packaging
costs, but determining this optimal adhesive only
happens after you fully and properly define your
requirements.
Pierce Covert is the president
of Glue Machinery Corp., a
company that builds, sells
and services industrial hotmelt and cold-glue systems
used worldwide by a range of
manufacturers.
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62
New bag printer eliminates

product rejections for
Krispy Kreme
An easy-to-upgrade direct
printer system lets this bakery
add ingredients to doughnut mix bags
on demand.
Executive Editor
Krispy Kremes U.S. plant in Winston-Salem,
NC, packages doughnut mix in 50-lb valve-type
multiwall kraft bags measuring 19-7/8 x 22-1/8
inches. Tey fll 7,000 to 8,000 bags per day,
and were printing the ingredient statements on
the flled bags using a nine-head inline inkjet
system. Te batch identifcation, date and bar
code were printed on the side of the bag with a
large-character inline inkjet printer. Since this
plant supplies 12 overseas locations, it must also
print ingredient statements in multiple languages.
Graphics such as the kosher symbol and Krispy
Kreme logo are sometimes added.
Ingredient statements must be accurate and
readable. Achieving consistent print on the
irregular surface of a flled bag with online inkjet
is difcult at best. For Krispy Kreme, aligning
nine printheads to produce complete ingredient
statements and product information was
troublesome and unreliable.
Krispy Kreme has met

customer expectations on
print quality...and increased
production with plenty of
capacity still available.
Also complicating results, the software was
not suited for printing in a variety of languages,
including non-Latin script and characters, such as
Arabic and Korea. Te result was time consuming
set-ups, poor print quality and rejected shipments
at overseas locations.
Fast, easy changeovers

With these ongoing problems, ads from Iconotech
promoting its printing systems for replacing labels
and/or pre-printed bags alerted Krispy Kreme to
the existence of a diferent approach. Iconotechs
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Stacks of bags index from the entry conveyor to the lift table, which rises to the pick-off position of the vacuum feeder.
Bags fow between the print cylinder (on top) and impression roller for exact placement of print at speeds of 50 bags
per minute.
printing technology is a direct contact, plateless

printing process that uses black and white line art
to create print layouts in software supplied with
each printer.
One key to the process is the print stencil, a
disposable, low-cost print medium composed of
a Mylar flm mounted onto a nonwoven fber
backing. Te flm provides a large 11 x 32-inch
print feld for placing text, graphics and bar codes
anywhere in the layout. Print layouts are output
from the software to a thermal imager that burns
through the Mylar flm. Tis exposes the fber

backing so ink can pass onto the face sheet of the
bag or box. Tis provides high-resolution print for
bar codes, text in any type or size, and graphics.
Creating stencils is simple and changeovers are
fast and easy. Print stencils are generated for each
print run, take one minute to produce and yield up
to 5,000 prints.
Te overall design from layout to print stencil
to feeder allows product to be printed in the fat
prior to flling, thus assuring the highest quality
ES504259_PD1410_062.pgs 09.24.2014 02:43
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print possible on the irregular surface

inherent to multiwall kraft bags.
easy upgrades, too

Iconotechs printers all share the
same basic print module. But
Krispy Kreme had to choose the
right feeding option for its package
and throughput requirements.
Hand feed, shuttle feed, strip feed,
vacuum feed and nearly continuous
automatic vacuum feeders are all
available. Opting to make the
change to Iconotech one step at
a time, Krispy Kreme chose to
start with a hand-fed printer, the
Optimizer HF. Te advantage
of this system is that it allows
both upstream and downstream
automation to be added as
throughput demands increase.
A short five months later,
Krispy Kreme wanted to upgrade
to automatic feeding to handle
its increasing volume. The plant
added the KR-U feeding system,
which combines a staging conveyor,
vacuum feeder and transfer belts
sufficiently powerful enough
to handle valve and gusset type
multiwall kraft bags, die cuts
and regular-slotted containers
(RSC cases). This equipment was
designed for easy integration with
the Optimizer HF printer that
Krispy Kreme was already using,
allowing the company to become
the first installation for Iconotechs
Optimizer KR-U.
Te KR-U provides a nearly
continuous in-feed process to the
printer from one side-entry point. A
single operator can place 10-inch tall
stacks of about 60 valve bags on the
10-ft staging conveyor. Media is then
indexed over to the loading lift table.
Te lift table rises to the pick-of
position where the vacuum feeder
picks of bags one at a time from the
top and moves each to the transfer
table for delivery to the printer bed.
Feed mechanisms inside the printer
bed drive the bag through the nip
point where it is contacted between
the print cylinder and impression
Vacuum cups move bags one at a time

from the lift table to the transfer table for
delivery into the printers bed.
roller, creating prints at speeds up

to 50 pieces per minute. Te printer
accepts bag sizes from 12 x 18 to 36
x 36 inches.
When empty, the lift table drops
down to receive the next stack. Total
reload cycle is fve seconds. Te 10-ft
conveyor holds three stacks of bags,
one in the lift table and two waiting.
As Krispy Kreme expects its
production to increase and looks
to attain maximum throughput,

the addition of a restacker and
return conveyor would complete
the system. Tis would allow for
printed bags to be recaptured in a
restacker in bundles of 25 bags after
exiting the printer. Tey would be
brought back around to the operator
on a return conveyor for additional
printing on the other side of the bag
or re-palletizing.
63
With the implementation of the

Optimizer KR-U, Krispy Kreme
has met customer expectations
on print quality, eliminated the
product rejections sufered by the
international sales department and
met increased production with plenty
of capacity still available.
iconotech, 800-521-0194
www.iconotech.com
Process and Pouch

Technology
Since 1963
Visit us at
the
Lakeside
Upper
booth 736 Hall
2
Production, filling & packaging

for the food and beverage
industry
Individual, tailor-made turnkey

solutions through future-oriented
technologies
www.wild-indag.com
T: +49-6221-799-109 E: info@wild-indag.com
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64
Shake, rattle and roll:
Cutting-edge label
pops on shelf
High-impact graphics on roll-fed shrink labels
helps this sports nutrition shake stand out.
Sports nutrition leader builds

markeT share for new protein
shake while trimming costs with
fexible roll-fed shrink labels.
Executive Editor
Tis is the best-tasting protein shake on the
planet, says Dave McCabe, founder and CEO of
Advanced Nutrient Science Intl. (ANSI), located in
Largo, FL. Granted, he may be slightly biased. Hes
talking about his companys Flurry Protein Shake,
which comes in an 11-oz aluminum bright can.
Bright and lightweight aluminum cans are also
called naked in the labeling industry, explains
Sean Keeney, president/CEO of Walle Corp. Te
company is a leading label supplier to the beverage,
food and household-goods industriesincluding
ANSI. We recommended a roll-applied shrink label
for ANSIs Flurry Protein Shake as an alternative to
a pre-printed can, Keeney says. Te cost is justifed
because there is likely to be less surplus inventory
of obsolete preprinted cans with label messages
constantly changing or becoming irrelevant.
And who would know better than McCabe
how quickly the sport-nutrition industry moves on
to new trends? It was he who, in 1995, pioneered
the frst high-protein, low-carbohydrate protein
bar, the No.1-selling Pure Protein Barfor which
he became known as the bar man. (Tis was
when McCabe owned Worldwide Sport Nutrition,
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which he sold before buying ANSI in 1999.)

Tis was the only low-carb, high-protein bar
available back then (though hard to imagine now).
And McCabe has kept up the No.1-hit pace. Just
one sip will blow you away and leave you wanting
more, says his website of the Flurry Protein Shake.
New on the shelves since October 2013, these
shakes are low glycemic, gluten free and naturally
favored. Teyre also free of rBST and rBGH
hormones, and contain only 2g carbs per can.
Tough label flm

When it came to decorating the can, ANSI chose
leading shrink-flm supplier Klckner Pentaplast
and its Pentalabel PETG 50-micron flm for a rollsleeve shrink label. Te label provides 360-degree
billboard display and attracts consumers attention.
Dave Kater, business manager, specialty flms,
at Klckner Pentaplast (kp), points out a key
beneft: Tis is a machine-direction-oriented
(MDO) shrink flm thats designed for highvolume applications. It shrinks early and quickly
providing uniform shrinkage up to 65%. Our flm
form-fts on ANSIs bright can and has heightened
appeal to customers.
Adds Keeney at Walle, Tis ANSI aluminum
can required more shrink, and for that, kps
roll-sleeve flm is unique because its oriented,
or stretched, in the opposite directionin the
direction of the label roll. It rotates 90 degrees, yet
doesnt shrink in width. Tis gives it more tensile
strength, so its tougher.
Just look at our Flurry cans, McCabe invites.
Te colors really pop on the crowded shelves of
GNC, Vitamin Shoppe, Walmart, CVS, gyms,

health food stores. We sell all over, not just to sportnutrition places.
He adds, Im the guy with so many No. 1 hits.
Our motto is Cutting Edge Sport Nutrition, and
that goes for the whole package, label too.
On the subject of labels, Walles Keeney says,
Labeling bright aluminum cans is not new. But with
the ANSI can, we needed a greater shrink percentage
than is feasible with polypropylene shrink flm. We
had to use roll-sleeve flm from Klckner Pentaplast,
he stresses. Tey are the leading provider of PETG
roll-sleeve shrink flm; they have the best quality and
shrinkage properties. It ends up being less costly,
both materially and in its application.
According to Kater, Roll-sleeve flm eliminates
the seaming step. Tere is no seaming machine. Te
seam can be made right on the can.
Te seaming is performed on a small rotary
labeling machine at ANSIs contract packager
(McCabe declined to identify the company). Strips
of hot-melt adhesive are used only to tack the labels
leading edge, and a solvent is applied to the trailing
edge to form a secure overlap. Strong enough to
resist the forces present during shrinking, quicksetting adhesives appear clean looking and smooth
on roll-applied shrink labels.
Kater says, You can apply roll-sleeve labels simply
by modifying existing wraparound label machinery.
Tat means you can take advantage of the highvisibility and superior graphics of shrink labels
without making a major capital investment. Tis
technology may be added to many new wraparound
labelers as well. Whether this capability is added
ES504264_PD1410_064.pgs 09.24.2014 02:44
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looking good
High-defnition fexographic printing

achieves densely saturated graphics for a
bold look.
to an existing line or a new labeler is

added, the same line will be able to do
shrink labels, as well as the standard
roll applied labels.
Derived from dairy cows, the milk

protein in the Flurry Protein Shake is
processed using retort technology to
produce a shelf-stable product that has
an 18-month shelf life. Cans are labeled
after retorting.
McCabe is pleased with the Flurry
Protein Shake label, saying, Walle can
turn our labels around with really short
lead timeswith low prepress costs
and, as I understand, relatively low

energy and CO2 emissions. Te detail
and contrast on the labels are great.
Like I say, the colors really pop.
Kater wraps up, saying, Te rollsleeve shrink flm oers crystal-clear
transparency with low haze, which
broadens the capabilities for label
printers such as Walle. Te visual
aesthetic of Pentalabel flm after
shrinkage is among the best, bar none.
65
And in the sport-nutrition

industry, aesthetics, or looking good,
is part of the package.
esko, 937-454-1721
www.esko.com/en/
klckner Pentaplast, 540-832-3600
www.kpfilms.com
Walle Corp., 800-942-6761
www.walle.com
Prepress to impress
We wanted customers to pick up our
can and not tell its aluminum, says
ANSIs McCabe. Were looking for a
dierent kind of visibility than that.
Te aluminum look is old school
todays cutting-edge graphic labels
pop o the shelves.
ANSI achieves superior graphics on
its labels with high-quality HD Flexo
printing. HD Flexo combines ultraresolution imaging at 4,000 pixels per
inchusing high-defnition optics
to achieve densely saturated graphics
that cover the entire area. (Before HD
Flexo, plates imaged at 2,400 ppi.)
Te pixel dot is rounder and more
stable on the plate, reproducing with
higher consistency, resulting in bolder
graphics. With HD Flexo, photo
images are more realistic: smoother,
sharper and more consistent.
A higher shrinkage percentage
allows for greater design possibilities
on containers of varying dimensions
and contourswhile still having the
label conform to that shape. And as
widely acknowledged by many brand
owners these days, shape sells.
But roll-sleeve shrink technology
has yet another large beneft:
Production fexibility to do highspeed short runs of customized labels
for special promotions or tweaked
messaging. So McCabe gets his shelfpop and target marketing.
Four years ago, we were the frst
label converter in North America
certifed by Esko to use its HD Flexo
technology. Esko trademarked HD
Flexo, which has become industry
terminology for a pre-press technology
now pretty much standard, says
Keeney. HD Flexo is a digital plateimaging technology, making it possible
to compete with gravure and oset
printing in quality, but with better
eciency and economics.
Within one hour, computerto-plate, Walle can image the label
graphic and get it printed on one of
its 50-inch-wide, roll-fed, 10-color,
servo-driven fexo presses (as well
as running narrow webs less than
24-inches in width).
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66
4 steps to improve
packaged food safety
The impact of the Food Safety Modernization Act and the
effect of the Global Food Safety Initiative HAVE CHANGED
HOW FOOD MANUFACTURING AND PACKAGING ARE
VIEWED. Here are four key considerations to gain a
clearer picture of what this means for packaging.
Gary Kestenbaum,
Contributing Writer
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under the microscope as well, because, as industry

experts know, physical, chemical and biological
risks are potentially everywhere.
Here are four things you need to know to help
improve your safety standing:
Step 1: Know the influence of FSMA

and GFSI
News travels fast these days. Nothing stays hidden,
what with technology making it easy for everyone
to fnd information on any subject in mere seconds.
FSMA was promulgated partly in response
to high pressure by consumers and advocates
alarmed at the increasing number of food safety
and contamination events driven primarily by
microbiological, suitability and regulatory issues.
Federal lawmakers understood the necessity to
update archaic food safety regulations by enacting
FSMA, which is supported by web-based guidance,
processes and more, so that anyone worldwide,
from mammoth corporations to small farmers, can
access food safety best practices and expectations
with a mouse-click.
However, even if FSMA had not been enacted,
end users would have been made aware of the
Global Food Safety Initiative (GFSI), its objectives
and missions. Trough word of mouth, third party
audits, repositioning of Subject Matter Experts
into new positions, the media and more, industry
professionals have come to understand that GFSI,
managed by the Consumer Goods Forum, is
a benchmark global organization composed of
members from within industry with a mandate
to improve, control and impact food safety for
the ultimate beneft of consumers worldwide.
GFSI has combined expertise, resources and
knowledge of processes, which has justifably led to

it becoming the universally accepted organization
for interpreting, creating and unifying food safety
methods and programs.
Step 2: Know that no one in the

supply chain is immune
In plain terms, if you have a hand in any part of
the supply chain process for getting edible goods
to consumers, you are subject to understanding,
applying and verifying best practices, which are
now transparent regardless of what part of the
food industry with which you are connected. No
one involved in the process can claim immunity
from having to understand, apply and verify best
practices to prove that their part of the process is
verifed as safe, secure and monitored.
What does this mean to the packaging
industry and those who support it?
Fundamentally, it means that top management
of packaging-related companies must be
enlightened to the fact that they must hire or
train an individual to own the food quality and
safety function with the ultimate objective of
implementing a food safety scheme based on
GFSI principles, guidance and requirements.
Presently, more than a few companies state they
cannot totally meet GFSI standards. Be advised,
the concept of almost GFSI or GFSI lite is not
likely to be embraced or accepted by customers
and end users.
In conclusion, the law holds each entity
involved in the process of creating marketable
foods responsible for knowing the law and
responding accordingly in process, protection and
documentation. Excuses will not be tolerated.
ES504281_PD1410_066.pgs 09.24.2014 02:44
PHOTO BY PHOTOKANOK/ISTOCKPHOTO.COM
Tere are few in the discipline of food product

development and manufacturing who do not
live and breathe food safety every day. Incidents
involving actual and suspected contamination
of foodbe they physical, chemical or
biologicalare mentioned in one or more venues
continuously. It is the risk event that makes for
sleepless nights.
Based on frequency and degree of harm, many
of us in the packaging business have felt immune
to the risks of negatively affecting food safety.
Somewhere along the line, we have come to the
erroneous conclusion that food contamination is
caused by something, anything, other than the
packaging.
Yet, it is important to remember that any item or
environmental stimulus, edible or not, that enters
the confnes of a food-producing, transporting or
storage facility, has the potential to cause harm, to
persons, pets, products and businesses, if not vetted
and validated for suitability and wholesomeness from
a regulatory and industry standards standpoint. Tis
includes animals, vegetables, ingredients, processing
and handling equipment, people, vehicles, utilities
and, of course, packaging materials.
Before the passage of the Food Safety
Modernization Act (FMSA), and in the days when
food safety concern was addressed of stage, we in
the packaging industry applied a level of care and
concern to packaging that would be considered by
todays standards as low risk. Rarely could one
point to a newsworthy incident where a food-borne
illness was determined to have been directly caused
by contaminated packaging.
Fast forward to 2014 where food packaging
safety is no longer a low risk concern. Customers,
end users, the public and public ofcials are not
impressed by numbers that show our industry to
be statistically squeaky clean when it comes to
causing illness or harm. Whatever sea change has
befallen us, it encompasses food packaging and
related support items as well as the food within the
package. In many companies, secondary (non-food
contact) and intermediate (internal) packaging is
UBM
www.PackagingDigest.com OCTOBER 2014 // BEST PRACTICES
Step 3: Know best practices

Best practices and their application are highly
dependent on the position of the user. Regardless
of whether you are the initiator of compliance or
a supporter thereof, you need to understand the
defnitions and reasonable expectations of the
programs, processes and steps you are instructed
to use within said context. Discussions with
your direct supply chain partner (either upwards
or downwards) will help illuminate, clarify and
confrm your understandings and interpretations of
the required best practices.
Like everything else in a business
relationship, agreement and efectiveness evolve
from cooperative and meaningful two-way
communication.
While typical GFSI and other comprehensive
food packaging safety expectation manuals are
written in detail, some objectives may be open
to interpretation. It is entirely possible that your
partner has an understanding of the meaning
of one or more specifc precepts within the
targeted expectations manual (assuming the
initiator has defned a particular program target)
that is inconsistent with your understanding,
interpretation or perspective. It is also possible
that each of you is basing your performance on
guidance from qualifed, but disagreeing subject
matter experts or that a step or objective is
partially but not fully attainable in a timely and
cost-efective manner.
Step 4: Know how to negotiate risk

levels with your partners
Before getting into the details of complying
with individual expectations, supplier, customer
and/or supply chain partners are well-advised
to come to an agreement on a risk level. Often,
the customer assigns a risk level (high, for
example), which the supplier fnds unreasonably
onerous and unnecessary to ensure food safety.
Te supplier may have concluded that his/her
components and related supply chain are low or
medium risk, not high. In that case, the onus
is on the supplier to research broadly accepted
67
meet the broader objective sends a message to

the sponsor that you take the issues seriously,
have thought them through, commenced
implementation and are providing evidence to
demonstrate or prove efectiveness. Sponsor
and partner disagreement based on arbitrary
requirements, undeveloped detail and an intended
or perceived unwillingness to compromise is
an expensive, resource-draining and ill-advised
pursuit that benefts no one.
Once sponsor and customers or partner(s)
are on the same or similar page regarding risk,
expectations and mitigation, performance
strategies become easier to create. Alternatively
and obviously, moving forward in secrecy and
defnitions for high, medium and low risk

materials and provide the customer or initiating
party with a written report describing how and
why their assessment of the risk level is diferent.
Naturally, that report needs to be compelling,
with the situation-analysis accurately described,
researched and justifed, containing arguments
and contentions that are supported with facts,
examples and validated conclusions.
In cases of disagreement, I suggest that the
subservient or aggrieved party initiate a two-step
responsive approach. Begin by creating a list of
sponsor requirements that you judge onerous,
unnecessary, inapplicable or unclear. Request
clarifcations, additional explanations, examples
Somewhere along the line, we have come

to the erroneous conclusion that food
contamination is caused by something,
anything, other than the packaging.
Gary Kestenbaum, senior food packaging safety
consultant, EHA Consulting Group
or detail from the sponsor representative. After
considering all pertinent sponsor information and
guidance, create a written list of requirements
or expectations with which you disagree. Use
qualifed internal and external resources to
comprehensively research and explore each
item individually. Next to each one, add a short
description of the overall purpose and objective
and, separately, a summary narrative of the
execution that your organization is capable of
performing and how it satisfes the requirements
broader objective.
Trained, responsible quality professionals are
taught to listen to auditees and take reasonable
mitigating hardships and circumstances into
consideration before rendering arbitrary (negative)
decisions on non-conformance. Creating,
providing and explaining your specifc plan to
disagreement without cooperative communication

culminates in the probability of misalignment
with the program and acrimony between the
afected parties.
For more info on these topics, see pdlinks.com/
foodpkgsafety1, pdlinks.com/foodpkgsafety2 and
pdlinks.com/foodpkgsafety3.
Gary Kestenbaum has 40 years experience in
the food and packaging industries with companies
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How to specify the right HMI

Of the three basic types of HMIs to choose from, heres how to select the best
one to meet your packaging machine application requirements.
Richard Clark, Contributing Writer
Whether you are specifying, designing or buying
packaging machines, the selection of the human
machine interface (HMI) can have a big impact
on both current and future equipment operation,
compatibility and maintainability. Te HMI afects
not only your packaging machines, but also other
connected equipment.
Each of the three basic HMI choicesPC-based,
embedded and operator interface terminal (OIT)
has advantages and drawbacks. Major factors driving
selection include how end users run their business,
the complexity of the packaging machine, and the
connected equipment and process control system.
Te packaging machine original equipment
manufacturer (OEM) may have support and
maintenance foremost in mind, and the end user
may need to improve business intelligence and
long-term equipment stability. Both are interested
in security, compatibility and competitive pricing.
hmi types
Tere are a variety of HMIs available in the market
today. Te Table on p.69 compares each of the three
HMI types based on a variety of characteristics,
features and limitations. Te sections below discuss
these comparisons in detail, and give application
examples to show where each fts best.
1. Operator interface terminal: An OIT has
simple graphics, often just text and numbers, and a
few touchscreen operator input points (see Figure
1 at top right). Graphics
can be programmed, but
only in a limited manner.
Figure 2: Embedded HMI installed on packaging machine.

An embedded HMI includes many of the capabilities of a
PC-based HMI, but at a lower cost in a smaller package
with a longer lifespan.
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For example, a four-line display will have at most

four lines of characters, although each line can be
customized. Similarly, the touchscreen points will
be fxed to a certain amount and function, although
each can be programmed.
An OIT will have just one or two basic
communication protocols, so communications to
controllers such as PLCs and drives is limited to
those devices supporting these protocols. Remote
access is either not provided or limited to basic
functions, such as transmitting a few data points
via an Ethernet port using a built-in web server.
Tese data points then become remotely accessible
via a web browser. Local data logging is sometimes
available, although memory will be limited, and
plug-in memory expansion devices such as USB
drives are generally not provided.
Most OITs can be programmed either directly at
the unit or with free PC-based software. An OIT is
low cost, simple to program and easy to maintain
making it suitable for a variety of small systems.
But, OITs are generally purpose-built and may not
be able to be modifed or changed by the end user.
2. Embedded: An embedded HMI (see Figure 2 on
opposite page) uses an embedded operating system,
typically Windows Embedded 7, 8 or 8.1 variant
versions of Standard or Embedded Compact 2013.
Embedded HMIs using Windows Standard
versions will generally have a hard drive, a solid state
drive, an attached DVD and/or USB ports. Tese
types of devices can be upgraded and patched.
Embedded HMIs using Embedded Compact
versions cannot be upgraded without replacing
the entire unit, and the processing power of these
devices is usually limited as compared to Windows
Standard versions.
Te HMI software that runs on both of these
types of embedded HMIs is purchased from a
software supplier (like InduSoft) with a runtime
license for its HMI software. Te embedded HMI
application is usually programmed on a separate
development PC, and the compiled machine
application is downloaded to the target HMI device.
However, some application development
can be performed on the Embedded Standard
machines, which makes changes or customization
at a customer site quite easy and straightforward.
Te HMI development software license must be
procured from the software supplier along with
each runtime license per machine, a cost that can
be spread among multiple embedded HMIs.
Because the application is fully programmable and
customizable, an embedded HMI ofers unlimited
combinations of graphics and touchscreen operator
interface points that can be presented on a number
of separate screens. Most embedded HMIs include
Figure 1: OIT installed on packaging machine. A basic

operator interface terminal is a good ft for simple
machines with limited operator interface and connectivity
requirements.
Ethernet and serial ports and/or proprietary protocol

ports (Modbus Plus, for example), fully programmable
or addressable to support a variety of protocols.
Additional embedded HMI viewing options
screenscan be thin clients (an interface using
Internet Explorer), a Secure Viewer (such as
InduSofts secure thin client) or mobile access on
a smart untethered handheld device via wireless or
4G cellular networks using a variety of operating
systems. Tese extensive connectivity options are
paired with web server capability to provide highspeed two-way remote access.
An embedded HMI is a good ft for applications
requiring more functionality and features than
available with an OIT, along with the potential to be
later added to a larger process or production network.
Tey can also be upgraded for future compatibility
by choosing the correct initial operating system and
hardware options for the device.
3. PC-based: For complex or large systems, a
top-of-the-line PC-based HMI provides the best
connectivity, remote access, graphics and fexibility
(see Figure 3 on p.70). However, the line between
using a PC-based HMI or an embedded HMI with
Embedded Standard version may be quite blurred.
A PC-based HMI application is usually developed
on a separate PC, and the target runtime platform
is also a PC, with considerably more resources than
an embedded device.
For most packaging machine applications,
the target PC will be industrially rated, making
it quite expensive. Te target PC will generally
have a powerful CPU (central processing unit),
extensive on-board memory and large local data
storage capabilityproviding best-in-class graphics,
operator interface options and connectivity.
ES504359_PD1410_068.pgs 09.24.2014 03:37
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HMI Comparisons
Characteristics
OIT
Embedded
PC-Based
life span
15 years or more
10 years
5 years
cost
Low
Medium
High
application size
Small
Medium
Large
Data logging
Low storage capacity
Medium storage capacity
High storage capacity
connectivity
Limited and fxed
Extensive, some limits
Extensive
security
High
Software dependent
Software dependent
remote access
Limited to non-existent
Very good
Best
graphics
Limited and mostly fxed
Extensive and custom
operator input
Limited and mostly fxed
Flexibility
Strictly limited
Some limitations
Virtually unlimited
A PC-based HMI may or may not have a

keyboard and dedicated video display, as it could
instead have many thin clients attached to it for
operator interface. It might also be used for other
higher end functions such as historizing production
data using a built-in SQL Server (pronounced
sequel and stands for Structured Query
Language), and/or managing other production
processes besides the local machine, making it into
a full-fedged SCADA (supervisory control and data
acquisition) platform and justifying its higher cost.
planning for obsolescence

While the software lifecycle for PC operating systems
like Windows is typically fve years, machine lifecycle
is 15 years or more, with a variety of packaging
equipment exceeding 35 years of life. In addition to
equipment life, cost and complexity of equipment
should also be considered.
With PC-based and embedded systems,
obsolescence of operating systems is a concern within
about fve to 10 years of installation respectively.
While the OIT may have 15 years or more of life, it
will likely need to be replaced or upgraded before the
mechanical equipment has made its last package.
Even after support ceases for an embedded or
a PC-based HMI operating system, the unit can
continue to be used. However, there will be no
more security patches provided for the operating
system, potentially weakening security of the
device. If changes are desired to any of the three
types of HMIs after support for the original
operating system ceases, an older PC with the
discontinued operating system must be available to
run the HMI programming software, or the device
must be upgraded to something more current.
As an alternative for embedded and PC-based
HMIs, a new embedded or PC target with the latest
operating system can be purchased. But, embedded
and PC-based HMI software suppliers vary widely
in their ability to migrate their applications from one
platform to the next, an important consideration, as
application development is often a signifcant expense.
Some suppliers make it easy to port an
application from a discontinued operating system to
a new one, while others make it a time-consuming
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task requiring extensive application reprogramming.

For example, InduSoft applications are completely
backward compatible, and applications that have
been running on old operating systems using an
old version of InduSoft Web Studio will run on any
current version and operating system.
Purchasers should therefore perform a close
examination of the suppliers past support in terms
of porting applications. If the supplier can port
applications from a 90s-vintage Windows operating
system to todays current standard, chances are they
will be able to provide this same type of application
portability in the future.
Te cost and complexity of the equipment often
drives the HMI selection. An OIT may be perfectly
adequate for a simple bulk bag fller, as well as other
items of equipment with limited required local
operator interface, connectivity and fexibility.
As system complexity increases, embedded and
PC-based HMIs have an advantage due to improved
screen resolution, number of screens available, tag
count, expansion options and connectivity.
Most HMIs will require connections to other
devices, in some cases extensively.
secure connections
OITs have limited connectivity and often use
proprietary industrial protocols, making them
highly secure. Communication from the OIT to
its associated controller is generally easy to set up
and trouble free, but connectivity to upper level
computing platforms is either not available or
strictly limited.
Embedded and PC-based HMIs will have
Ethernet ports and use open protocols, providing
connectivity to almost any platform, but also
increasing security risks. Tese risks can be
mitigated by purchasing the right software,
programming the application with security in
mind, and maintaining the operating system
and the applications as patches and upgrades are
provided by suppliers.
Plant standards for hardware and connectivity
can drive HMI selection. For example, a plant may
have standardized on the Ethernet/IP protocol,
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ES504358_PD1410_069.pgs 09.24.2014 03:37
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70
and require each of their HMIs to have appropriate

built-in communication capabilities.
In addition to meeting current requirements, future
connectivity needs must also be considered, particularly
to higher level computing systems. For applications
ranging from simple production tracking to business
intelligence functions pulling together and analyzing
data to improve business operations, youll need
connectivity to external computing platforms, such as
ERP systems and historians.
Users should therefore consider the need to
collect, analyze and report data in a usable format
when specifying HMIs. What will be done with
large amounts of raw data once its collected? If the
data needs to be fltered and visualized in a way
that provides timely business analysis and decisions,
consider software featuring business intelligence
templates. Tese templates allow the creation of key
performance indicators (KPIs) and other software
dashboards with simple software confguration
rather than custom coding.
Many end users are demanding their machine
builders/OEM suppliers use remote access to
provide quick and low-cost service and support
within the warranty period, and sometimes
afterwards via maintenance agreements. In addition
to troubleshooting problems as they occur, these
services can include remote diagnostics and
preventive maintenance.
OITs typically dont provide much in the way
of remote access, at most making a few data points
available. Even this limited functionality often
requires custom programming to interpret the data
output from the OIT and convert it to a format
amenable to remote access.
Embedded and PC-based HMIs will have a
built-in Ethernet port and web server, providing
remote access via any browser. Tis allows remote
access not only from a PC, but also from tablets
and smartphones.
Although all modern embedded and PC-based
HMIs provide remote access, the quality varies
widely. Remote access from a PC is simple, as the
remote PC simply duplicates the local embedded
and PC-based HMI screens. Security is provided
by using operating system functions and

features, and by programming the HMI
to give varying levels of access to each user
based on log-in credentials.
But remote access via tablets and
particularly smartphones is another matter,
and HMI suppliers difer widely in their
ability provide this information that can be
easily viewed on a smaller screen.
Some HMI suppliers provide builtin tools for creating operator interface screens
especially for tablets and smartphones. If the HMI
software supports the HTML5 standard, then it
can be used to easily develop screens for any tablet
or smartphone supporting the standard.
In terms of security, the HMI can often be
used to shield controllers from the outside world,
while still providing local and remote access to the
data contained within these devices. Tis is done
by routing all communications to the controllers,
drives and other connectable plant foor devices
through the HMI.
Te right HMI will have extensive security
features built-inmuch more than any plant foor
deviceallowing developers and users to confgure
a highly secure system. Te HMI will, in turn, be
securely connected to a variety of platforms, such as
an ERP system, a historian and remote access tools.
Tis security is particularly important when using
more advanced HMI features, such as the ability
for remote users to acknowledge alarms and make
changes to setpoints.
improving the operator experience

While remote access is important, the heart of any
HMI is its local operator interface capabilities, an
area where embedded and PC-based HMIs shine.
If your equipment requires little in the way of
graphics and data display, an OIT can ft the bill.
However, if your application requires extensive
graphics and operator input, or if fexibility is
important, an embedded or a PC-based HMI
should be specifed
Te wide age range of manufacturing personnel
ofers a span of experience and perspective. Workers
Figure 3: PC-based HMI installed on packaging machine.

Complex machines and other high-end applications often
demand the power, fexibility and connectivity of a PCbased HMI, justifying its higher cost.
who have grown up in the digital age expect

HMI interfaces with intuitive screen content and
interaction, specifcally multi-touch commands to
quickly access content. Studies have shown multitouch provides three times faster screen interaction
than single touchnot surprising in view of how
users easily interact with tablets and smartphones.
Te manufacturing environment and its suppliers
are more conservative and expect longer operating
lives than the two-year cell phone contract, so the
transition to multi-touch will be a gradual process.
However, many embedded and PC-based HMIs
have this capability now, and multi-touch should
spread rapidly now that support for it is included
with the latest version of Windows.
Ease of use can be programmed into all HMIs
from an OIT to PC-based HMIs, but embedded
and PC-based HMIs can provide a more powerful
graphical user experience, allowing operators to
understand and act on information quickly. Tis
improves productivity, reduces downtime and helps
avoid incidents.
Most packaging plants will end up with all three
types of HMIs. And careful upfront planning will
ensure that the right HMI type and brand is specifed
for each item of equipment and application area.
Richard Clark, engineer at InduSoft,
has extensive and in-depth technical
expertise encompassing both IT and control
systems engineering. He has also been a
professional technical writer for more than 15 years.
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purchasing power
3 benefits of working with
a purchasing partner
If a picture is worth a thousand words, then a package speaks volumes about the
product it contains and the brand it represents. Colors, materials and design refect the
products value and consumers associate these elements with qualities of the manufacturer. Leading brands are focused on getting the best products into the hands of
consumers and delivering a positive brand experience. Efective packaging sourcing and
supply chain management are crucial to their objectives, but likely not core strengths.
By partnering with a managed services provider (MSP) that specializes in strategic
sourcing, packaging and supply chain management, brands beneft from cost and
risk management (avoiding material stock-outs, quality issues and overruns)but
also much more. Te right partner will provide:
1. Break-through thinking: Te old forest for the trees adage applies here since
being too close to something breeds routine thinking and can make it difcult
to imagine alternatives. A strong MSP partner will understand an organizations
business and pain points, as well as the needs of the brands end customers. Te
MSPs objectivity can help brands learn to see the opportunities and challenges their
proximity to the situation impedes. For instance, a MSP can help a brand looking
to develop a new, more sustainable packaging container hone its objectives. Does
more sustainable mean it will incorporate renewable, bio-based materials, or is the
brand concerned with the packagings end-of-life? Are there regulatory or emerging
environmental issues at play? MSPs help brands dig deeper, question and uncover the
a-ha moments that drive strategic thinking, innovation and competitive advantage.
2. Global perspective and network: Just as a MSPs objectivity can help a brand
see itself and its customers through a broader lens, so too can the MSPs experience
working with organizations across categories, industries and continents aford
brands a wider, more impartial perspective of best practices. A MSPs experience
and vast network of trusted relationships aford it access to a host of products,
technologies and suppliers brands might not typically encounter. Substrate-,
equipment-, supplier- and process-neutral, MSPs help brands look outside and
beyond their traditional partners and processes to fnd the optimal solution, as
unconventional as it might be, to meet their unique needs. Tis is evident in the use
of ergonomic, ethnographic and human-centered design strategies across various
industries. Consider, for instance, increasingly mobile consumers and the handling
and storing features brands add to food packaging that caters to this lifestyle and the
likelihood that consumers will eat or drink in the car and on the go.
3. Breadth of services: As a brands priorities evolve and needs change, a fullservice MSP can helpfrom managing converting costs to developing products,
selecting materials, designing graphics, overseeing quality assurance (QA), planning
promotions and navigating regulatory compliance issues. And, even when a brand
is not engaging the MSPs full breadth of services, the organization benefts from
the MSP partners holistic view of the supply chain and deep understanding of the
interconnectedness of these functions.
When a brand determines to engage with a MSP, this big picture mindset is
key to ensuring a successful partnership. While a MSP can help with a short-term
cost play or discrete sourcing event, it also can help brands take a fresh perspective,
uncover pain points and broaden the scope of what they can do.
Also crucial to ensuring success and avoiding potential challenges in this type of
partnership is setting the stage internally before the engagement begins. Brands should
consider how a MSP is introduced within the organizationthe MSPs role and purpose
should be clearly communicated to all stakeholdersto avoid any perception of the
MSP as a threat or competition. And, brands should ensure all departments are aligned
with regard to objectives and timing to circumvent any potential planning conficts.
Organizations that partner with a full-service MSP to help them manage their
packaging sourcing and supply chain are free to focus on selling products that delight
their customers and ensure the story their packaging tells consumers about their
brand is a positive one.
Author Dan Donofrio is a vp at HAVI Global Solutions LLC
(www.havigs.com), a professional services company dedicated
to helping customers grow smarter by delivering strategic and
operational expertise across the packaging value chain.
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NEW TECHNOLOGY // OCTOBER 2014 www.PackagingDigest.com
DNA technology makes a

mark in brand protection
Applied DNA Sciences LEVERAGES PLANT DNA TO CREATE A UNIQUE MARKING AND AUTHENTICATION
SYSTEM for product and package security against counterfeiting. A new partnership gives the company
a stronger foothold in packaging.
Brand protection is a concern for brand owners
who have seen the equity of their own products and
those of other brand owners undermined by the
high-growth business of counterfeiting.
One of the more fascinating forensic technologies
used in this arena is that of deoxyribonucleic acidbased marking and authentication, the ofcial name
for a material familiar universally as DNA, which is
a molecule that encodes the genetic data found in
every living organism. One vendor, Applied DNA
Sciences (ADNAS), uses plant DNA to create a
unique marking and authentication system for
product and package security.
James Hayward, Ph.D., CEO/president of
ADNAS, responds to our questions about the
technologys use in packaged products.
How does your technology work in packaging?
Hayward: We create unique forensic ID codes
that can be used to mark a range of primary,
secondary and tertiary packaging types. Te
forensic ID code is powered by our SigNature DNA
technology that enables the packager to mark both
original packaging and the products themselves.
Te dual beneft of marking the product and
packaging assures quality and security at every step
of the supply chain.
Typically, DNA is applied into an ink or varnish
carrier for packaging. Also, together with partners
like Pillar Technologies (see Pillar Technologies
secures DNA authentication for brand protection
on p.73), we are exploring novel ways SigNature
DNA can be integrated into packaging closures,
seals, coatings of all sorts and other carriers.
A full portfolio of complementary
technologiessuch as fuorescent inks, visible and
invisible bar coding and an optical marker using
lock and key componentscan be combined to
ofer the right security level for a customers needs.
For what kind of packaging is it applicable?
Hayward: Our unique forensic DNA ID
codes are compatible with virtually any type of
substrate or package, even those which may not
seem obvious, like textiles, extruded films or
formed paper or paperboard.
Even substrates or packaging with existing
security features can also carry Signature
DNA, resulting in a layered security solution,
efective in a high-threat environment such as
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pharmaceuticals. Our partner DISC, for example,

has used SigNature DNA as part of its layered
PASS Security Packaging suite. (See pdlinks.com/
DNApartners for more on ADNAS partnerships).
Adding a SigNature DNA security layer can raise
existing conventional security to a forensic level.
Our DNA marks cannot be copied, nor can they
be digitally reproduced or forged. Te robustness of
the DNA code is the reason it is trusted and used
by the U.S. government, where it is required for use
on certain electronics supplied to the military. Law
enforcement agencies in the U.K. and Sweden rely
on it to protect cash and valuables in transit.
What are the requirements for implementation?
Hayward: Implementing SigNature DNA is
seamless, relatively straightforward and typically
requires minimal additional capital expenditure.
It works with existing printing and manufacturing
processes. As part of the consultative process with
the client, we work to understand the best stage for
DNA marking and application, and design a system
that works with existing customer guidelines.
We also help to secure the production
environment. For example, excess taggant will need
to be secured and scrap packaging controlled, to
avoid unintended use of SigNature DNA codes.
Generally, these operational controls are not
immediately obvious to frms not accustomed to
security in packaging, so we ofer implementation
support to accelerate the process.
Where do you see brand owner activity?
Hayward: Working with partners like Pillar
Technologies, we are targeting pharmaceutics,
agrochemical, food, beverage, textiles and
publishing.
Te solution sets among these verticals varies
of course. In some, like pharma and food, the
human costs can be very high, and the need and
regulatory requirements for security packaging are
at critical levels. Both perceived need and regulatory
requirements are present. In others, like textiles,
we see a negative impact of counterfeiting and
dilution, but a gaping lack of countermeasures
that are as efective as ours, and a less developed
regulatory environment.
Whats the lead time and customer investment?
Hayward: We start with 8 to 10 weeks as a leadtime assumption, and adjust as we move through
the discovery process. Implementation normally
includes requirements gathering, and initial

proposal, DNA marker creation, secure logistics,
implementation and documented processes for QC,
QA and authentication in the feld.
Te lead time will vary, of course, with scope.
Many projects, for example, are distributed in
multiple locations, often worldwide. So a phased
ramp-up, in consultation with the customer, is
often necessary.
Whats an example of an implementation?
Hayward: Our partner Nissha Printing Co. Ltd.,
a large printer in Japan with global reach, has
implemented a food source tracking product and
service. Nissha uses SigNature DNA technology in
a remarkable project to protect the brands of highly
valued fsh and other products that have recently
been victims of rampant counterfeiting. Te new
Our unique
forensic DNA
ID codes are
compatible
with virtually any type
of substrate or package,
even those which may not
seem obvious, like textiles,
extruded flms, or formed
paper or paperboard.
James Hayward, ADNAS CEO/
president
printing system uses DNA ink to mark and
authenticate labels on the packaging of these highvalue fsh and other food products.
Te background is this: Branded foods from
particular and often well-known waters of Japan,
and sometimes preserved with traditional, laborintensive methods, are becoming popular, proftable
and necessary in Asia. Counterfeiters and diverters
have moved in with force, selling common foods
as the high-value brand, destroying markets and
reputation of the real item.
Using the new printing system, foods can be
instantly verifed as genuine in the feld, using a
ES504463_PD1410_072.pgs 09.24.2014 04:39
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www.PackagingDigest.com OCTOBER 2014 // NEW TECHNOLOGY
special handheld detector to identify

the anti-counterfeiting ink. Tis could
happen at the point of saleor at any
point along the supply chain. As is
typical of our DNA markers, a second,
forensic level of authentication is
also available by sending the suspect
product to a secure lab.
Te system is entirely safe and
non-invasive and foods are not
altered.
surface treatment technology will offer a

convenient adaptation of the process.
Whats required for authentication?
Wolf: From a consumables and capital
equipment perspective, the brand owner/
customer typically commits to installing
the delivery methodology most conducive
to their process. Sampling techniques
involving brand owners, as well as
personnel within the ADNAS authentication
network, streamline the authentication
process today. Lab analysis at ADNAS

currently provides defnitive authenticity (or
lack thereof), with in-feld authentication
techniques also currently being calibrated
to specifc application processes within
supply chains.
What applications are possible?
Wolf: Thats what makes our collaboration
so enabling. The combined implementation
of our technologies allows for any fexible
or rigid packaging to carry DNA. The same
73
applies to all types of physical products

manufactured by all types of product
fabrication and decoration methods, such
as plastic extrusion/molding, papermaking, weaving, metal fabrication,
spunbonding, dyeing, printing, coating and
adhesive application.
The opportunities to introduce the DNA
product within the supply chain are
virtually limitless.
Applied DNA Sciences, 631-240-8800

www.adnas.com
Nissha Printing Co. Ltd.,
+81 75 811 8111
www.nissha.com/english
Supplier partner
secures DNA
authentication
for packaging
applications
Pillar Technologies, a business unit of
ITW and supplier of induction cap sealers
and surface treatment technologies,
has formed a business partnership with
Applied DNA Sciences (ADNAS) with an
agreement for marking and authenticating
original products and packaging. The
technology is available immediately.
Pillar will offer its customers the ability to
prove the authenticity of its products by
tightly binding ADNASs SigNature DNA in
new ways to existing and new physical
substrates.
Rory Wolf, CEO/business unit manager,
surface modifcation and induction sealing
systems, provides further details and
reminds us that Pillar has been in brand
protection for many years with its inductionsealing systems. This collaboration with
ADNAS is an extension of that experience.
How will this technology work for
customers?
Wolf: Much of the process technology is
proprietary, but I can generally share that
botanical DNA, branded by ADNAS as its
SigNature DNA product, is arranged in
a way that allows a specifc consumer
product to carry a unique product identifer
in a predetermined location to authenticate
the product. The DNA markers can be
applied anywhere in the process and
anywhere on the package. Existing and
new physical substrates, in two- or threedimensional orientations, are easily adapted
to the DNA product.
For Pillar customers, awareness of
this DNA technology and its delivery and
improved affxation to the surface with Pillar
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NEW TECHNOLOGY // OCTOBER 2014 www.PackagingDigest.com
The combined
implementation of our
technologies allows for any
fexible or rigid packaging to
carry DNA.
Rory Wolf, Pillar Technologies CEO/
business unit manager,
What is the cost premium?

Wolf: Because the DNA product is highly
reliable in very low concentrations and
its methods of delivery (including Pillar
surface modifcation technologies) are wellestablished, the cost of product and delivery
combined is extremely low. This becomes
particularly important when considering
the signifcant scale and impact of lost
revenues to globally-based counterfeiting
opportunists.
Delivering End-to-End
Packaging Solutions
xpedx and Unisource Worldwide recently merged to form Veritiv
a new distribution company leading the way in packaging.
Whether youre in need of more cost-effective packaging options,
better speed-to-market capabilities or new innovative package designs,
Veritiv will help shape success for your business.
veritivcorp.com
How are the markers applied to the

packaging materials?
Wolf: The DNA markers can be applied
anywhere in the process and anywhere on
the package. However, these decisions are
made in collaboratively with the consumer
products company so that authentication
is optimized.
What is the timeframe for
implementation of the tech at Pillar?
And how seamless is it?
Wolf: Because our technologies are
complimentary in their current states, the
timeframe for implementation is immediate.
Pillars surface modifcation technologies,
particularly those involving atmospheric
plasma-enhanced chemical vapor
deposition (PECVD) methodologies, are
currently in service commercially so there is
no process change required. In summary, it
is nearly completely seamless.
Whats happening now with the
technology?
Wolf: Because the application
opportunities span so many industries
that have been fnancially impacted
by counterfeiting of their products,
we are in the process of focusing our
joint efforts on developing application
solutions that are most synergistic to our
mutual organizations, and which can be
implemented quickly by our customers.
Also, the counterfeiting market
continues to target the agrochemical
industry on a global scale, specifcally
herbicides, pesticides and insecticides. The
effects are serious.
Technological advancements, paired
with globalization, have facilitated the
spread of fake products, and experts
estimate that 5% to 7% of Europes
plant-protection products are illegal.
The illegal trade in fake pesticides has
blossomed into a multimillion euro
industry in Europe.
Quite often counterfeit pesticide
products arrive in farmer- or consumerready packaging that even the legitimate
manufacturer has a diffcult time
distinguishing from its own labels and
packaging. In most cases, farmers
unknowingly buy counterfeit pesticides
because of the cheaper price. However, in
10% to 20% of these cases, farmers have
seen signifcant crop damage because
of the unregulated chemicals found in
counterfeit goods.
Applied DNA Sciences and Pillar
Technologies have developed a synergistic
AgChem products marking solution with
DNA and atmospheric plasma that protects,
inspects and authenticates agricultural
products and packaging.
See pdlinks.com/PillarTechDNA to read
the full interview.
Pillar Technologies, 262-912-7200
www.pillartech.com
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www.packagingdigest.com OctOber 2014 // NEW TECHNOLOGY
75
new productspack expo

Bagger the newly improved SXtM,
MAX 12tM and MAX 20tM bagging systems
demonstrate advantages and efficiencies
available for mail-order fulfillment and
parts packaging. the SXtM continuous roll
bagging system is 10% smaller and 30%
lighter than previous models and will be
demonstrated with an optional stand. the
Max 12tM and 20tM machines now feature
a Videojet printer, onboard 12.1-inch Pcs and
a PLc for increased productivity.
Sharp Packaging System, 800-634-6359

www.sharppackaging.com
Pack Expo Booth #S-3652
Brand protection Now available is

enhanced Digital Watermarking for folding cartons.
Using mobile technologies such as InvisiMarc
code, the Digital Watermarks invisibly connect
packages and other printed materials to interactive
experiences on consumers smartphones. Digital
Watermarking provides consumers with expanded
brand messaging and detailed product information
at the point of purchase. the result is multimedia
customer engagement in real time without taking
up valuable print real estate on a package. It
also can be integrated into customers brand
authentication and anti-counterfeiting strategies as
an added layer of protection.
Rondo-Pak, 800-254-0731
www.rondo-pak.com
Pack Expo Booth #W-683
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Case packaging machinery

the ccM 3100 case packer integrates
easily with vertical or horizontal form/fill/seal
machines with an infeed system that accepts
bags from both types of systems. Additionally,
the ccM 3100 can be quickly changed
over to accommodate vertical (stand-up) or
horizontal (lay-flat) bags. It is able to pickand-place up to 180 bags per minute. the
system handles a range of case sizes and
styles, including regular- and half-slotted
containers (rSc and HSc), as well as shelfready packaging.
Bosch Packaging Technologies,

+49 711 811-0
www.boschpackaging.com
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NEW TECHNOLOGY // OctOber 2014 www.PackagingDigest.com

Cleaning systems the Ionized Air System establishes a new
generation of air rinsing, dissipating the static charges that cause dirt,
dust and contaminants to adhere to surfaces. the Ionized Air System
couples industry-leading centrifugal blowers and air delivery systems
with powerful ionization. the ionized air neutralizes static charges to
release contaminants from container walls or product surfaces, then blasts
the contaminants away, maximizing cleaning performance for efficient
container air rinsing, to replace water rinsing, or to remove dust and
particulates from a variety of surfaces, prior to packaging or finishing. by
eliminating water rinsing, the risk of microbiological growth is minimized;
by replacing compressed air, oil contamination is prevented. the patentpending design increases performance while reducing maintenance and
enhancing energy efficiency.
ITW Air Management, 513-891-7474

www.itw-air.com
Flexible packaging Active barrier films protect packaged

baked goods from oxygen exposure while preserving flavor, aroma and
appearance. Designed for modified atmosphere or vacuum packaged
products, Freshness Plus active barrier films extend product shelf life and
prevent mold growth by reducing the level of oxygen within the package.
As a result, processors can expand their product distribution range to a
wider retail market without losing critical peak freshness time in transit.
Additionally, Freshness Plus active barrier films are suitable for oxygensensitive and preservative-free products, enabling processors to expand
product lines to include specialty, organically-sourced or gluten-free goods.
Sealed Air, 800-391-5645

www.cryovac.com
Form-fill-seal MP machine fills

large pre-made standup bags with water
soluble pouches of detergent that have
been previously filled and sealed using
the Hydroforma. Its traveling funnels keep
filling bags through a 180-degree bend
in the conveyor, giving much more filling
time than competitive machines. baffles
are placed in the funnel to slow the
products descent. this helps eliminate
product bridging.
Cloud Packaging Solutions, 847-390-9410

www.cloudps.com
Inks SunInspire sensory coatings line offers special effects that allow a
customers product packaging to stand out on store shelves visually through high
luster metallic, fluorescent, glitter, pearlescent and iridescent finishes. SunInspire
tactile coatings, ranging from coarse and gritty to soft and smooth, appeal to the
sense of touch. Other coatings offered can create an interactive experience with
color shifting, reticulating and other aromatic coatings.
Sun Chemical Corp., 973-404-6000

www.sunchemical.com
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www.packagingdigest.com OctOber 2014 // NEW TECHNOLOGY
77
Labels Shrink-sleeve labels made with innovative variable sleeve offset printing (VSOP)
technology produce a seam that is narrower than the industry average. the new process
eliminates edge-lift for a smoother finish, and avoids print gaps at the seam line when the sleeve
shrinks. Other VSOP benefits includes no plate costs, allowing for frequent graphic changes;
plates made in minutes, allowing for last minute changes; and combination printing that provides
greater flexibility in controlling label inventories.
Hammer Packaging, 585-424-3880

www.hammerpackaging.com
Pack Expo Booth #E-6641
Labels High-quality synthetic label substrates

are trusted by major brands around the world and
are available for use in blow- and injection-molding
processes. IML resists scratching and fading
and offer brighter, bolder colors. Synthetic-paper
products are 100% tree free, waterproof, tear
resistant and offer dependable and brilliant color
performance.
Labels the c-Fit Sleeve is a no heat,

no glue alternative label application. this
alternative for low/medium shrink can
save up to 50% over traditional shrink
sleeves. c-Fit is used in many single and
multi-packaging applications in beverage,
dairy, home-product markets, and for pet
companies. It provides an innovative and
sustainable no-heat solution that conforms
to its environment with less energy and
less cost. c-Fit targets customers who
want improved sustainability without
sacrificing quality and branding.
Yupo Corp. America, 757-312-9876

www.yupousa.com
Pack Expo Booth N-#6267
MRI Flexible Packaging, 215-860-7676

www.mriflex.com
Labeling Automated vertical sleeve

labeler operates at 600 containers
per minute and uses film as thin as
25 microns. these labelers feature an
advanced drivetrain with a rugged,
modular design for tool-less changeovers.
the SSL-600i features a built-in library of
tutorial videos and schematics with part
numbers within a touchscreen interface.
Sleeve Seal, 501-492-3893

www.sleeveseal.com
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Pharmaceutical packaging the

MG2 SeLeKtA is a high-speed checkweigher
and sorting machine for the production of tablets.
SeLeKtA delivers exemplary accuracy at high
speeds, and offers wide flexibility in terms of
the product shapes and sizes it can handle.
Depending on the product, the machine can check
up to 500,000 units per hour. this technology is
designed for seamless integration with existing
tableting equipment that allows for continuous
process manufacturing.
MG America, 973-808-8185
www.MGAmerica.com
Pharma Expo Booth #W-677
(co-located with Pack Expo)
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NEW TECHNOLOGY // OctOber 2014 www.PackagingDigest.com

Sealers the ShurSeAL Solution is a case-sealing system that combines
Shurtape HP Series packaging tape with a PrimeLoc tape applicator to deliver
consistent and secure seals, even on under-filled cartons. the HP Series packaging
tape offers an instant, permanent bond with cases, while the PrimeLoc tape
applicator provides unmatched wipe-down force for tamper-evident seals. For added
performance, the optional folded-edge technology folds the edges of the tape along
the length of the case, reinforcing the strength at the major flaps and creating a
ready-to-open seal.
Shurtape Technologies Inc., 828-322-2700

www.ShurSEALSecure.com
Sealers USDA approved vertical band sealer with synchronized lower support
conveyorfor sealing pouches and bags from 3- to 23-inches tallincludes crank
handle for sealing head assembly height adjustment range of 11 inches up or down.
the sealer will seal a variety of films such as polyethylene, polypropylene, tyvek,
foil and polylaminates at variable speeds up to 45 feet per minute. this non-trim
model is suitable for stand-up pouches. Other models with various options are also
available.
All Packaging Machinery, 631-588-7310

www.allpackagingmachinery.com
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www.PackagingDigest.com OCTOBER 2014 // NEW TECHNOLOGY
79
promising patents
Supportive strap marks

Hills Pet Nutrition flexpack
Tis invention from Hills Pet Nutrition Inc.,
Topeka, KS, is for fexible packaging that uses
an interior strap to connect front and back walls
for support. Te strap can be more than one
heat-welded to opposing walls and can be in a
crisscross confguration. Tis permits a fexpack
with squared-up walls, rather than the typical
rounded sides, yielding a package that can contain
product in an efcient, linearly symmetrical shape
without bulging. Such a pack ofers prominent
and desirable front-forward shelf positioning and

can be stacked.
Additionally, there is an allowance for a fexible
packaging container that has an easy-pour system
and is also resealable using a slider or other style of
reclosure. Also, heat-weldable handles can be afxed
to the package for consumer convenience.
While noting the applicability of the package
for a granular or dry dog or cat food, the
invention explicitly states that it can contain
any type of dispensable or flowable product.
Product netweights noted range from 3.5kg
to 16kg or roughly 7-3/4 lbs to 35-1/4 lbs.
Appropriate thermoplastic films include
polyethylene and polyester.
pdlinks.com/Hillsfexpack
Printed electronic circuits

energize paperboard graphics
Strap provides wall support.
Tis invention from paperboard carton supplier

C.W. Zumbiel Co., Hebron, KY, is for products
such as packaging made from paperboard blanks
printed with electric circuits using conductive
inks. Te invention is directed at increasing the
enticement at point-of-sale for products such as a
breakfast cereal in a new, cost-efective way. Te
electrical circuit may be powered by a battery
inserted into a battery compartment of the product
package or may allow for a consumer-supplied
battery. Te blank may include a removable
Battery may be onboard or consumer supplied.
section with a printed electrical circuit or a portion

that may be separated from the blank and used
separately from the product package.
Components can include light-emitting diodes
(LEDs) and the use of conductive copper tape for
connections.
In a bow to sustainability, the fling notes
that the ink may typically comprise carbon in a
waterbased carrier so that the packaging satisfes
Coalition of Northeastern Governors (CONEG)
model legislation regarding allowable levels of heavy
metals in municipal waste.
pdlinks.com/Zumbiel
Innovation offers a New Twist on product metering

Every once in a while, a packaging
development comes that is as revolutionary
as it is simple, a combination of elusive
qualities that is a rare bird indeed. Such is
New Twist, a patent-pending metering system
that comprises a worm-style feed screw of
the type seen in many packaging operations.
But in this inventive use, the feed screw is
a servo-driven smart system that starts
and stops with precision to meter the right
amount of cans at the right time. With each
rotation, it picks up a can in a screw thread;
and once it has reached the preset amount
of cans on each side of the screw, it releases
them as a group. The system can handle
a numerous range of product shapes and
packing confgurations.
The New Twist patent fling published
July 10 summarizes the invention as
Grouper apparatus for a packaging
machine and methods of grouping items for
packaging.
The publication date was especially
timely because Packaging Digest reported on
one of the frst two installations of the New
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Graphic of the New Twist technology is shown in a patent drawing (top) and
as seen in the real world in the photo above of cans as they are metered
into a 2x6 grouping at Merrick Pet Care.
Twist technology by patent-holder Holland

Engineering LLC for its Model CM-70 tray
packer. The detailed case study for Merrick Pet
Care centers on the cannerys use of the New
Twist technology to produce a space-saving,
retail-friendly 2x6 multipack that was featured
in the September issue (see pdlinks.com/
Merrick). Merricks system, which operates at
a rate of nearly 40 multipacks per minute, is
capable of doing a range of patterns and can
accept other package types and shapes.
At Merrick, the New Twist screw assembly
can be changed out for a different can size
in two minutes and the entire multipacker in
15 minutes in what is essentially a tool-less
process. Merricks previous multipacker took
40 minutes to changeover.
While multipackers including Merricks
are the frst applications of the New
Twist technology, Peter de Hertogh,
Holland Engineerings national sales
manager and New Twist inventor, tells
PD that we have plans to offer this
technology for shrink wrappers in 2015.
pdlinks.com/NewTwist
ES504449_PD1410_079.pgs 09.24.2014 04:39
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80
OCTOBER 2014 www.PackagingDigest.com
marketplace
Standard classifications are: Machinery & Materials; Contract Packaging; Career Opportunities.
Other more specific classifications may be requested. 2014 rates are $325.00 net per column inch
(1 time frequency), $310.00 net per column inch (3 time frequency), $295.00 net per column inch
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inch for second color. Colors available are: Standard Red, Blue, Green, Yellow and Magenta.
All rates are non-commissionable. Blind Boxes are available for a $25.00 fee. Deadlines:
5th of the month preceding issue. Please send all materials, insertion orders to:
PACKAGING DIGEST
2901 28th St., Ste. 100, Santa Monica, CA 90405 Fax: (310) 362-8808
Attn: Steve Everly at 610/705-8705
Email: steve.everly@ubm.com
Contract Packaging
Machinery &
Materials
Now seeking experienced Industrial Packaging sales
professionals in the Northern Mid-Atlantic and Southern MidAtlantic areas to join our team. Pro Pack Group is a 30 year old
company providing innovative packaging solutions to the market
place. We pride ourselves on creating valued partnerships not only
with our customers, but with our team members. Contact us today
for unlimited earning potential.
Careers@shrinklm.com
www.shrinklm.com
fexible packaging solutions made simple.
. . . PAY RENT to
store surplus machinery
that you will probably
never use again?
TRADE YOUR IDLE

MACHINES for one of
over 8,000 machines in
our inventory.
630-629-9000
FrainGroup.com
info showcase
For more information, contact Steve Everly at 610/705-8705, steve.everly@ubm.com
Literature and other multimedia, product announcements and websites for packaging machinery, materials, containers,
supplies, and services. Contact supplier directly or respond online for information.
(630) 406-1760
Get an ultra-clear, no-label look!
Let your product and you brand shine through with

YUPOUltraClear. This IML option eliminates bottle to
color matching and allows for multi-color bottle creation.
YUPOUltraClear improves your brands visual impact on
the shelf when time is critical.
YUPO IML is a fully recyclable decoration solution with
no liner or liner waste and uses no glue. So you can create
bottles of any shape or design.
To advertise here, contact
www.eaglefexible.com
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Steve Everly at: (610) 705-8705

ES504586_PD1410_080.pgs 09.24.2014 05:30
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www.PackagingDigest.com OCTOBER 2014
81
newsmakers
MOVERS & SHAKERS
GROWING & GOING
filtec appoints
David Storey as
its new president/
CEO.
The American Institute for Packaging

and the Environment (AMERIPEN)
elects its 2014-15 directors and officers,
and adds Technical Advisory Group
members. New president is Jeff Wooster,
The Dow Chemical Co.; treasurer is Ron
Cotterman, Sealed Air Corp. (re-elected);
vp is Lee Anderson, General Mills Inc.;
and secretary is Jennifer McCracken,
HAVI Global Solutions.
Harpak-ULMA
names Terry
Bush product
support
specialist, DIGI
Industrial.
Terry Bush,
Harpak-ULMA
Clondalkin Group appoints Roy

McAdoo vp of sales and marketing of
its Flexible Packaging division.
SOMIC opens an office in the U.S.

The new location expands the German
machine builders presence for the
North American packaging market.
Schneider Electric relocates its North
American headquarters from Palatine,
IL, to the companys new global
research and development center in
Andover, MA, in a move to strengthen
its engagement with key customers.
Roy McAdoo, Clondalkin Group.
Reed-Lane completes its dedicated

Serialization Suite, allowing the
SOMIC names
Peter Fox vp
of sales, North
America.
Esko appoints
Udo Panenka
svp sales and
Jon Giardina vp
Americas.
Liberty
Diversified Intl.
(LDI) promotes
Larry Newell
to vp, paper
manufacturing.
Additionally, Pro Mach strengthens

its global bottling, capping and
material handling capabilities with the
acquisitions of Pace Packaging and
Benchmark Automation.
BUYING & ALLYING
ACHIEVEMENTS
Pro Mach has been acquired by

affiliates of AEA Investors LP from
The Jordan Co. Mark Anderson, Pro
Mach president/CEO, says, Our
outstanding management team will
remain intact and continue to lead
our growth and execute our strategy.
With AEAs support, we look forward
to continuing our expansion in world
markets and building on our position
as the premier provider of integrated
packaging, material handling and
processing solutions in North America
and beyond.
For the second consecutive year, the

Dow Jones Sustainability Index (DJSI
World) and Dow Jones Sustainability
Index North America (DJSI NA) list
Ball Corp. as a leader in sustainability.
Virent announces that The Coca-Cola

Co. is making an additional investment
in the companys development and
commercialization of its bio-based
paraxylene, BioFormPX.
The Carton Council announces

the newly formed Carton Recycling
Champions network, which consists of
companies committed to carton recycling.
Ingersoll Rand wins 2013 North
America Supplier of the Year for Capital
Equipment from Nestl in North America.
sales staff
Sales and Marketing Offices
Jerry Decker,
Multiflm
Packaging Corp.
Jerry Decker
joins Multifilm
Packaging
Corp. as director
of operations for
its Multifoil Div.
Triangle
Package
Machinery Co.
appoints Ralph
Hernandez as its
new vp of sales
and marketing.
Inc. and Life

Packaging
Technology
LLC, to provide
pharmaceutical,
medical device
and related
New company formed.
suppliers with
innovative packaging technology
solutions that improve time-to-market
and reduce costs.
Serialization for track-and-trace.

company to provide track-and-trace
services down to the unit level.
Mondi in North America increases
capacity in Mexico by 50 million
industrial bags per year with two new
in-line production lines.
Ralph Hernandez,
Triangle Package
Machinery Co.
Bemis agrees to sell its pressuresensitive materials business to

Platinum Equity.
As part of the expansion of the
Centre of Performance Applications in
Calgary, NOVA Chemicals announces
a range of new caps and closures
equipment purchases and lab
upgrades.
Larry Newell,
Liberty Diversifed
Intl.
Life Pack Labs, a new packaging

testing company, has been formed
as a joint venture between MOCON
Steve Everly
Brand Director-Packaging
610-705-8705
AL, AR, AZ, CO, DC, DE, FL, KS, KY, LA, MI, MS,
NM, OK, PA
Russell Thibeault
781-255-2053
Fax: 877-735-6707
russell.thibeault@ubm.com
CT, IN, MA, ME, NH, NJ, NY, RI, VA, VT, EAST
CANADA
Steve Slakis
630-481-1423
Fax: 630-481-1499
steve.slakis@ubm.com
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OR, SD, TX, UT, WA, WI, WY, WEST CANADA
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310-740-9073
doris.luftglass@ubm.com
AK, DE, HI, MD, NC, PR, SC, TN, WV, EUROPE
INTERNATIONAL REPRESENTATIVES:
China | Sylvia Xiao
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Japan | Masayuki Harihara
mail@yukarimedia.com
Taiwan | Robert Yu
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Mary Williams
Marketing Services Manager
630-481-1421 Fax: 630-481-1499
mary.williams@ubm.com
REPRINTS
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sales@wrightsmedia.com
PACKAGING DIGEST (ISSN 0030-9117) is published monthly, except for a combined Nov/Dec issue, by UBM Canon, 2901 28th St., Suite 100, Santa Monica, CA 90405-2975; 310-445-4200; FAX 310-445-4299. Periodicals postage paid at Santa Monica,
California, and at additional mailing offices. SUBSCRIPTIONSFree to qualified subscribers as defined on the subscription card. Rates for non-qualified subscriptions, including all issues: 1 yr. $150, 2 yrs. $250, 3 yrs. $300. Except for special issues where
price changes are indicated, single copies are available for $10 USA and $15 foreign. For telephone inquiries regarding subscriptions, call 763-746-2792. CHANGE OF ADDRESSNotices should be sent promptly to P.O. Box 47461, Plymouth, MN 55447.
Please provide old mailing labels as well as new address. Allow two months for change. EDITORIAL CONTRIBUTIONSUnsolicited manuscripts should be submitted via e-mail to lisa.pierce@ubm.com. Copy will receive every reasonable care; however, the
publishers assume no responsibility for safety of artwork, photographs, or manuscripts. NOTICEEvery precaution is taken to ensure accuracy of content; however, the publishers cannot accept responsibility for the correctness of the information supplied
or advertised or for any opinion expressed herein. POSTMASTERSend address changes to PACKAGING DIGEST, P.O. Box 47461, Plymouth, MN 55447. Printed in U.S.A. Copyright 2014 by UBM Canon. All rights reserved. Reproduction in whole or part
without written permission is prohibited. Volume 51, No. 10
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ad index
Company
Website
Ad Page
Pack Expo Booth #
Company
Website
Ad Page
Pack Expo Booth #
Company
Website
Ad Page
Pack Expo Booth #
Advantage Puck.......................................................................................... 40
www.AdvantagePuck.com...................................................... W-731
HLP Klearfold.................................................................................................. 15
Primera Technology Inc. ...................................................................... 9
www.hlpklearfold.com............................................................... E-7715
www.primeralabel.com ............................................................N-5081
All Packaging Machinery ............................................................... 67
HP IPG Worldwide ........................................................................................ 5
Rinco Ultrasonics...................................................................................... 40
www.allpackagingmachinery.com ............................... S-2366
www.hp.com/go/hpindigo20000 .................................. S-4271
www.rincoultrasonics.com ...................................................N-5463
Arpac/Lambert Material Handling...................................... 23
ICE USA ................................................................................ insert on p.31

www.ice-x-usa.com
Rollprint Packaging Products Inc....................................... 51
www.arpac.com ............................................................................... S-2948

AutomationDirect .......................................................................................... 3
www.automationdirect.com
IMA North America ................................................................................. 38

www.ima-na.com ........................................................................... S-1721
www.rollprint.com ..........................................................................N-6161
Sato America .................................................................................................. 49
www.satoamerica.com ............................................................. E-8044
www.BeardowAdams.com ...................................................N-5282
inc.jet Inc. ........................................................................................................... 21

www.incjet.com
Bivans Corp...................................................................................................... 75
Indag.......................................................................................................................... 63
www.bivans.com ............................................................................. S-2630
www.wild-indag.com .................................................................. E-7362
BluePrint Automation Inc............................................................... 50
Shurtape Technologies........................................................... 33, 35
www.bpa-flexolutions.com...................................................N-5729
Institute of Packaging Professionals ............................. 55

www.iopp.org/elearning
Bosch GmbH.................................................................................................... 83
J.W. Winco Inc. ............................................................................................. 71
Simplimatic Automation ...................................................................... 8
www.boschpackaging.com.................................................. S-3514
www.jwwinco.com......................................................................... E-6634
www.Simplimatic.com ................................................................ W-731
Brother International Corp........................................................... 10
KHS AG.................................................................................................................... 36
Sleeve Seal ....................................................................................................... 11
www.brother-usa.com............................................................... E-7020
www.khs.com ..................................................................................... S-2114
www.sleeveseal.com ..................................................................N-4730
Cloud Packaging Solutions.......................................................... 60
Kliklok-Woodman ......................................................................................... 1
Squid Ink Inc. ................................................................................................. 45
www.cloudeg.com ......................................................................... S-2855
www.kliklokwoodman.com .................................................. S-3214
www.squidink.com........................................................................ S-2875
CTM Labeling Systems ..................................................................... 56
Klockner Pentaplast.............................................................................. 14
www.ctmlabelingsystems.com ........................................N-6111
www.kpfilms.com ........................................................................... E-8118
Stackteck Systems Ltd. ................................................................... 78

www.stackteck.com
Dairy Farmers of America............................................................. 27

www.dfamilk.com
Leibinger .................................................................................................................. 7
Sun Chemical Corp ................................................................................ 29
www.leibinger-group.com.....................................................N-6309
www.sunchemical.com ............................................................N-4969
Delkor Systems Inc. .............................................................................. 41
MG America...................................................................................................... 13
Transparent Container Co............................................................. 19
www.delkorsystems.com ....................................................... S-3834
www.mgamerica.com.................................................................. W-677
www.transparentcontainer.com...................................... E-7935
Dong Guan Jinfuindistrial Co. Ltd*Edoo..................... 71

www.jinfu-group.com/ch/dagao.asp
Milliken Chemical..................................................................................... 39
www.millikenchemical.com............................................. E-10513
Unit Pack.............................................................................................................. 61
www.unitpack.com
Eastey Enterprises .................................................................................. 47
MRI Flexible Packaging.................................................................... 25
US Tsubaki......................................................................................................... 43
www.eastey.com ............................................................................. S-2775
www.mriflex.com ............................................................................N-5142
www.ustsubaki.com ....................................................................N-4950
Enercon Industries Corp. ................................................................ 70
Oaklee International ............................................................................. 78

www.oaklee.com
Valco Melton ....................................................................................................... 6

www.valcomelton.com.............................................................. S-1842
www.fortdearborn.com............................................................. E-8309
OEO Energy Solutions......................................................................... 59

www.oeo.com
Veritiv........................................................................................................................ 74
www.veritivcorp.com
Fowler Products ......................................................................................... 12
Overnight Labels Inc................................................................................ 8
Yaskawa America Inc. ........................................................................ 73
www.FowlerProducts.com ....................................................N-5306
www.overnightlabels.com ..................................................... E-7940
www.yaskawa.com/packaging ........................................ S-1733
Hammer Packaging ............................................................................... 69
PakTech ................................................................................................................. 65
Yupo Corp. .......................................................................................................... 32
www.hammerpackaging.com ........................................... E-6641
www.paktech-opi.com .............................................................. E-7803
www.yupousa.com........................................................................N-6267
Hitachi America Ltd. ................................................................................. 2
Paxton Products ......................................................................................... 17
Zhongshan Multiweigh Packaging.................................... 76
www.hitachi-america.us .........................................................N-6242
www.paxtonproducts.com .................................................... S-3406
www.multiweigh.com.cn ........................................................ E-8447
Beardow Adams ......................................................................................... 84
www.enerconind.com ................................................................ S-1766

Fort Dearborn Co...................................................................................... 37
magenta
cyan
yellow
black
Schneider Electric Motion USA.............................................. 18

www.motion.schneider-electric.com ........................ E-8331
Sealed Air Corp. .......................................................................................... 53
www.sealedairprotects.com ................................................ S-2939
www.shursealsecure.com..................................................... S-4243
ES509490_PD1410_082.pgs 09.29.2014 23:28
UBM
schwarzspringer
Packaged as promised.
Bosch.
Pack Expo International & Pharma Expo

Nov 02 05, 2014
Chicago, Illinois USA
We are looking forward to seeing you!
Processing and packaging lines from Bosch perform as promised. Day after day.
Year after year. Bosch shipping cases and retail cartons provide protection during
transportation, are easy to handle and differentiate your product at the point of sale.
Experienced employees with extensive know-how guarantee professional service
worldwide. Learn more at www.boschpackaging.com
magenta
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ES504520_PD1410_083_FP.pgs 09.24.2014 05:12
UBM
With over 10,000 customers around the globe,

Beardow Adams now offers you world-scale
manufacturing in Charlotte, North Carolina.
740.359.8443
www.BeardowAdams.com
sales.usa@BeardowAdams.com
Visit us at Pack Expo Booth #5282

magenta
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ES504511_PD1410_084_FP.pgs 09.24.2014 05:11
UBM

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