Bringing Logic to Online Marketing

OMLogic Consulting

www.omlogic.com
 Who We Are?
 Comprehensive Online Marketing Service Provider
 (SEO, SMM and PPC Services)

 Our Mantra
 Relevant Traffic and Relevant Leads that convert to meet Business
Objectives.

 Our Fundamental belief

 Online presence (website, descriptions, social media presence) must
first address all customer concerns before they engage.

 Strategic partners with SEOMoz

 Top Internet marketing solutions company. Gillian Muessig (SEOMoz
founder) sits on OMLogic board as an advisor
 Provides access to unlimited expertise
www.omlogic.com
Increasing Maturity of Online Marketing Our Online Marketing Methodology

“Develop capability for people to contact you online.”

Sales / Actual sale may not be online.
Leads
“Build Trust & Credibility with potential customer”
Brand Online Reputation Management
Promotion

Awareness “Generate awareness of your products/services”

Make yourself omnipresent online. Through Videos, presentations,
blogs, photos, articles, etc.

Interactivity /
“Provide information to engage people ongoingly”
Engagement

Visibility (Online promotion) “You are there only if they can find you”
Generate visibility with the relevant community. Anyone
looking for similar services should be able to find it

www.omlogic.com
 OMLogic Online Marketing Output
 Customer oriented Keyword analysis leading to “relevant traffic
generation”
 “Marketing driven promotions” rather than “optimization driven
promotions”
 Conversion oriented online presence leading to best “traffic to
leads conversion”
 Synchronized marketing providing “holistic customer
experience”
 Leveraging SMM to “Engage target customer community
online”
 End-to-end measurability leading to “ROI based online
marketing decision making”
 Iterative growth approach: “Constant Improvement”
www.omlogic.com
 What do our customers say?

“Now
our
website
is
genera0ng
more
revenues
and
is
a4rac0ng
right
talent
for
a
growing

company
like
us.
Thank
you
OMLogic
for
doing
a
wonderful
job!”

‐
Vineet
Agarwal
(CEO,
OSSCube)



“The
approach
is
professional
and
the
output
is
many
0mes
worth
the
money
spent.”
 


–
Tushar
Bha<a
(President,
Saigun
Technologies)


More
than
the
report,
it
was
the
session
that
you
guys
took
on
that
report
that
was
very
good
and

opened
lot
of
op0ons
in
mind
and
showed
us
why
we
need
experts
on
this.

 

‐
Raj
Singhal
(COO,
BrickRed
Technologies)


www.omlogic.com
Please visit www.omlogic.com/clients.html for more feedbacks
 Our Services
 Conversion Oriented Online Presence
 Synchronized communication across all platforms
 We are online communication expert. We are not web-
developers, but we know what it takes
 Search Engine Optimization (SEO)
 Visibility / Awareness
 Paid Advertisements (PPC)
 Leads / Sales Generation
 Social Media Marketing (SMM)
 Interactivity / Engagement, Brand promotion

www.omlogic.com
 Conversion Oriented Online Presence
Framework to leverage SEO/PPC/SMM
 We take the lead role in ensuring our customers develop a
search friendly world class online presence
 We are online communications experts. We use our experience and
expertise to help develop the best online presence for your business.
 Usability, navigation and messaging/communication on the website.
 Sync technology (web-development) with business objectives.
 We are not web-developers, but we know what it takes, and what it
should encompass
 For businesses with no online presence, we offer this service as the
beginning point for all online marketing efforts.
 For customers who directly use our other services, we include an
abridged version for developing right infrastructure

www.omlogic.com
 Search Engine Optimization (SEO)
Visibility, Awareness & Lead Generation
 We ensure our customers are able to best leverage the search
engines
 Its not about rankings, its about relevant traffic and conversions.
 Build End-to-end measurability for successful implementation and ROI
based decision making.
 Conduct “Marketing driven SEO promotions” rather than “optimization
driven SEO promotions”.

www.omlogic.com
 Pay-Per-Click Advertisements (PPC)
Lead Generation
 We ensure our customers get the best traffic at the lowest per-
click costs to meet their growth objectives
 All our PPC resources are Google Adwords certified.
 Our experts ensure your ad-copy as well as landing pages are best
suited for causing conversions
 Use Google adwords and multiple other PPC alternatives (MSN,
Yahoo, Miva, Baidu, niche search portals, Ad-Networks) for best ROI.
 Build End-to-end measurability for successful implementation and ROI
based decision making.

www.omlogic.com
 Social Media Marketing (SMM)
Interactivity, Engagement & Brand Promotion
 We help our customers reach their targets and build branding
 Define the “right customer communication”
 Develop virality in the message
 Promote message in the social media world
 Develop corporate blog
 Build communities and leverage existing forums, blogs
 Build & leverage a corporate brand, as well as brand for key individuals
in the company
 Build End-to-end measurability for successful implementation and ROI
based decision making.

www.omlogic.com
 SOCIAL MEDIA STRATEGY

Listen
[Tools & Alerts]

Cure Prevent Build

 SocialMedia Presence -  Direct Feedback Channel  Advertising
Blog, Videos, Photos,  Forums  Social
Media Campaigns
PPTs, Wiki, Facebook,
 Review Sites  Community Building
LinkedIn, Social
Bookmarking, Wiki, Twitter,  Community Building
Yahoo Answers etc.  Social Media Marketing
 Review Sites
 Forums

Measure, Monitor & Optimize

[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]

www.omlogic.com
 Our Social Media Marketing Offering

Content
Proliferation Presence &
Community
across the participation in
development for Moderation & Viral Campaigns
internet- News, top forums,
brand promotion reputation for reach and
Photos, Videos, blogs where
and sales management engagement
PPTs, Polls, relevant
generation
Contests, customers visit
Feedback

www.omlogic.com
ONLINE REPUTATION MANAGEMENT STRATEGY

www.omlogic.com
 MEASUREMENT AND REPORTING

Measurement
and
Repor<ng


SEO
and
SMM
Measurement
&
Repor<ng
 PPC
Measurement
&
Repor<ng

•  SEO
implementa0on
progress

 •  PPC
implementa0on
progress


•  Organic
rankings
on
major
search
engines

 •  Conversion
Metrics

•  Website
traffic

 •  Total
Clicks
and
Spending

•  Conversion
report
 •  CPC
(Cost
Per
Click)

•  Accomplishments
of
the
month

 •  CTR
(Click
Through
Rate)

•  Next
month
plan

 •  Total
No
of
Conversions

•  Social
Media
Reports
based
on
channels
selected
 •  Conversion
%

•  Other
specifics
measurability
parameters
iden0fied
during
 •  Cost
Per
Conversion

measurability
implementa0on
 •  Accomplishments
of
the
month


•  Next
month
plan


•  Other
specifics
measurability
parameters

iden0fied
during
measurability
implementa0on.

Measure

Lead
Genera0on
and
Sales+
Brand
Promo0on
+
Engagement
+
Brand
Recall
+
Increased
probability
of
Sales



www.omlogic.com
Case Studies

www.omlogic.com
 Our SMM Successes

TRIVIA,
CONTESTS,
POLLS,
AWARDS

Who
got
the
most
money
per
runs
scored
or
wicket
taken
in
IPL

Sponsor
the
“Match
Ka
Mujrim
Contest”
 www.omlogic.com
Our SMM Successes

www.omlogic.com
 0 to 15+ leads/month in 6 month for
open source solution company
Customer Problem Statement: Couldn’t generate online leads
for services & solutions

Our Findings: Comprehensive online marketing campaign

which builds trust and interactivity with the customer is must.

Our Solution:
Comprehensive SEO, PPC, SMM solution.
Addressed key customer concerns in entire web presence

Results: Online Leads, visibility and branding. Potential

customers can get enough info from social media sites to help
with decision making. Online is now primary sales channel

www.omlogic.com
 Negligible to top 7K Indian websites in
6 months
Customer Problem Statement: Need visibility for Economic
Research products & services. Niche customer segment.

Our Findings: Negligible online presence. Huge opportunity to

promote old research reports for engaging with potential customers
online & building trust.

Our Solution:
ROI based SEO (complemented with SMM presence)
Publishing research articles online (assets lying idle)

Results: Online visibility, leads & highly valuable partnerships for

its online economic research (e.g. Google, ET)

www.omlogic.com
 Improved B2C Top Line Revenue by 25%
Customer Problem Statement: Poor Conversions

Our Findings: Only talking to one customer segment.

Our Solution:
Identified appropriate message for all customer segments.
Targeted all customer segments.
Simplified pricing.
Revamped site navigation and user experience.

Results: Top line revenue grew by 25%

www.omlogic.com
 B2B Leads increased by 250%
Customer Problem Statement: No improvement in online
leads for 1 year. Stagnation and increasing CPC.

Our Findings: Not addressing customer concerns.

Our Solution:
Identified and focused on the most suited customer
segment.
Identified the right message.
Designed the new marketing campaign including text ads,
image ads and landing micro-sites.

Results: Traffic grew by 155% with improved relevancy !!

Number of relevant leads grew by 250%

www.omlogic.com
 B2B Leads grew by 50% with zero cost
Customer Problem Statement: Steep growth plan couldn’t
be met with existing PPC.

Our Findings: PPC campaign not optimized.

Our Solution:
Optimized PPC campaign with focused ad-groups.
Optimized PPC by improving quality score.

Results: Cost per acquisition decreased by 50%, leads

increased by 50%

www.omlogic.com
 Thank You!

Ready to realize the full potential of Online Marketing?

www.omlogic.com

Email: info@omlogic.com | Phone: +91-11-47052803 / 47052805

www.omlogic.com