CASE STUDY ON

GYANODAYA AT ADITYA BIRLA GROUP

The Aditya Birla Group is Indias first truly multinational corporation. Global in
vision, rooted in Indian values, the group is driven by a performance ethic pegged on
value creation for its multiple stakeholders. A US$ 8.3 billion conglomerate, with a
market capitalisation pf US$ 12 billion, it is anchored by an extraordinary force of
82000 employees belonging to over 20 different nationalities. Over 23% of its
revenues flow from its operations across the world. The groups products and services
offer distinctive customer solutions. Its 74 state-of-the-art manufacturing units and
sectoral services span India, Thailand, Laos, Indonesia, Malaysia, Philippines, Egypt,
Canada, Australia and China.
Gyanodaya
Gynanodaya is the ABG groups institute of management learning center in Navi
Mumbai, is one such effort in spreading the light of knowledge by sharpening the
groups competitive edge.
Learning at Gyanodaya
At Gyanodaya learning happens in two ways
1) G-learning which takes place at Gyanodaya.
2) E-learning where learning is just a click away.
Training programme are classified as:- tier programme-need analysis at different
levels in the group and in different functions like O/S leadership, emerging leadership
and young leaders etc
1. Functional Programme- to develop skills in sales and marketing, supply chain,
manufacturing and finance.
2. Role- specific programmes aimed at developing skills for specific assignment
such as unit heads, function and department heads.
3. Competency-based programmes which focus on building individual skills and
enhancing personal and team effectiveness.
4. Business-focused programmes, outreach programmes

The Gyanodaya Scorecard

The customer rating reflects the total of the learners experience, including
content of the programme the faculty and services at Gyanodaya.

the

The Gnanodaya Virtual Campus

A chat-based virtual class gives the learner an opportunity to interact with experts
and share experience with colleagues while online database. The virtual campus
offers 136 courses
Group management trainee scheme
The programme focuses on sharpening already fine skills by taking the trainees
through a systematic process of learning and development. GMTS get the
opportunity to experience the practical aspects of the organization diverse
businesses. At each stage of training a mentor is assigned to GMT the mentor has
to interact with the GMT on regular basis. Mentor act as a friend, guide and
supports and guide for overall development of trainee.
Question
1. What are the finer points of the Gyanodaya scheme?
2. What are the suggestions that you want to give to this company foe improving
its training functions?
3. The only learning centre at Navi Mumbai cannot to the needs of employees
spread across several countries. Suggest alternatives.

SWOT ANALYSIS
STRENGTHS
Global in vision and rooted in Indian values.
Creates value for its multiple stakeholders.
Excellent workforce belonging to 20 different nations.
It offers distinctive customer solutions.
Gyanodaya:
High quality learning.
Multi-tier, Functional, Competency, Business, Role-specific and outreach
programmes caters to different skill development.
E-learning through learning to the learner: GVC
High learner satisfaction.
Group Management Trainee (GMT).

WEAKNESS

Its difficult to impart training through only one training center and it also
increases the training cost.
Participant may choose a different topic for learning, which may deviate his
work contribution.
E-learning may be difficult to some employees.
OPPORTUNITY

Global market leader in viscose staple fibre and the fourth largest producer of
carbon black, insulators and aluminium and copper smelter, eleventh largest
producer of cement.
Welfare driven initiatives are taken to improve lives.
New models for success are identified and are adopted to keep a step ahead in
competition.
Customer satisfaction of (3.73/4).
E-learning completion ratio 64%

THREATS

Training only at Mumbai may be cumbersome.

Time and cost of training becomes expensive.