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Maggi

Maggi is an international brand of seasonings, instant soups and noodles owned by Nestle since
1947. The original company was founded in Switzerland in 1872 by Julius Maggi
The original company came into existence
in 1875 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a
pioneer of industrial food production, aiming to improve the nutritional intake of worker families.
Maggi was the first to bring protein-rich legume meal to the market, and followed up with a readymade soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi
GmbH in the German town of Singen, where it is still based today.
In 1947, following several changes in ownership and corporate structure, Maggi's holding
company merged with the Nestl company to form Nestl-Alimentana S.A., currently known in
its francophone homebase as Nestl S.A.

Noodles[edit]

Maggi masala noodles

In India and Malaysia, Maggi instant noodles were very popular; Nestle has 39% of the market in
Malaysia, where "Maggi" is synonymous with instant noodles; [1] and had a 90% share in India.[2] In
Malaysia, fried noodles made from Maggi noodles are called Maggi goreng. In June 2015, it was
reported in India that tests had found high amounts of lead and MSG in Maggi noodles, and
FSSAI ordered country-wide withdraw and recall for all 9 variants of Maggi Instant Noodles and
Oats Masala Noodles.[3][4]

Dehydrated soup[edit]
Like other dehydrated soup mixes, Maggi Onion Soup mix is often combined with reduced
cream to create an French onion dip.[5]

Seasoning sauce[edit]

A bottle of Polish Maggi sauce

In China, Taiwan, Vietnam, Thailand,


the Philippines, Singapore, Pakistan, Mexico, Malaysia, Brunei, German-speaking countries,
the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous
with the brand's Maggi-Wrze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed
vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo
Maggi. [6]

Cube[edit]
The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced
in 1908. Because chicken and beef broths are so common in the cuisines of many different
countries, the company's products have a large worldwide market.
In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine.
In Haiti,[7] and throughout Latin America, Maggi products, especially bouillon cubes, are widely
sold with some repackaging to reflect local terminology. In the German, Dutch and Danish
languages,lovage has come to be known as "Maggi herb" (Ger. Maggikraut,
Du. maggikruid or maggiplant, Da. maggiurt), because it tastes similar to Maggi sauce, although
lovage is not present in the sauce.

Food safety[edit]
In May 2015, Food Safety Regulators from Uttar Pradesh, India found that samples of Maggi 2
Minute Noodles had unexpectedly high levels ofmonosodium glutamate, as well as up to 17
times the permissible limit of lead.[8][9][10][11] On 3 June 2015, the New Delhi Government banned the
sale of Maggi in New Delhi stores for 15 days due to these findings.[12] On June 4, 2015,
the Gujarat FDA banned the noodles for 30 days after 27 out of 39 samples were detected with
objectionable levels of metallic lead, among other things. [13] Assam had banned sale, distribution

and storage of Maggi's "extra delicious chicken noodles" variety for 30 days since June 4, 2015
after tests carried out at the state public health laboratory concluded the particular variety to
contain added MSG and excessively high lead content.[14] Some of India's biggest retailers
like Future Group which includes Big Bazaar, Easyday and Nilgiris have imposed a nationwide
ban on Maggi.[15] Thereafter multiple state authorities in India found an unacceptable amount of
lead and it has been banned in more than 5 other states in India. [16]On June 4, 2015 the
government of Tamil Nadu also banned maggi due to unacceptable amount of lead and other
components.[17] On June 5 the Andhra Pradesh Government Banned Maggi.[18] Maggi will not be
banned in Karnataka for now, declared minister for health and family welfare U T Khader during a
press meet on June 26.[19]
On June 5, 2015, Food Safety and Standards Authority of India (FSSAI) ordered a recall of all
nine approved variants of Maggi instant noodles and oats masala noodles from India, suggesting
them unsafe and hazardous for human consumption. [20] On the same day, Food Safety Agency
of United Kingdom launched an investigation to find levels of lead in Maggi noodles. [21] On June 6,
2015 the Central Government of India banned nationwide sale of Maggi noodles for an indefinite
period. Nepal indefinitely banned Maggi over concerns about lead levels in the product. [22] Maggi
noodles has been withdrawn in five African nations- Kenya, Uganda, Tanzania, Rwanda and
South Sudan by a super-market chain after a complaint by the Consumer Federation of Kenya. [23]
It was revealed later that the United States Food and Drug Administration (FDA) had refused
import of the noodles in January 2015 on grounds similar to the reasons for ban in India.
[24]

Ironically, the Bombay High Court allowed the export of Maggi while the ban in India remained.

[25]

FIRs against Bollywood Maggi Brand Ambassadors Amitabh Bachchan, Madhuri Dixit & Preity
Zinta were lodged at a local court, asking the authorities to arrest them if required. [26]

Criticism[edit]
Nestl has faced criticism of its advertising not adhering to marketing regulations in developed
countries, and making misleading claims in developing countries. Also, in October 2008 Nestl
mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made
false claims that the noodles would "help to build strong muscles, bone and hair". The British
Advertising Standards Authority said that the advert did not abide by the new EU consumer
protection legislation, by which advertisers have to provide proof of health claims. [27]

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