Assignment 1

The purpose of this assignment is to review a journal article.

Your task:
1. Search an article from Journal of Islamic Marketing. (Note: If you do not know how to access the journal, please
consult USIMs librarian for further details).
2. Read carefully the article and write a two page (Arial, 10pt, 1.5 spacing) report on the article by providing the
following information:
a)
b)
c)
d)
e)

What was the overall purpose/aim of the study you reviewed?

What specific research questions/hypothesis did the author state?
What was the methodology (how did they collect their data) used?
What did the author find out/contribute (what were the conclusions)?
What do you think about the article?

Additional Information
1. Include a title page with your name, ID number, course code and etc.
2. Report should be submitted by 13 November 2016 during class. Late submission will not be entertained.

Rubric for Article Review

Summary Detail

Discussion
Content

Organisation of
writing

Use of Grammar

Your Thoughts

Final Score

Excellent
6 points
Is characterised by
paraphrasing of the
main idea (s) showing
great consideration of
topic under review.
Summary of main
idea(s) in article is
complete.
Major points selected
and discussed.

Well organised thinking

that reviews the article,
discusses the major
points in an order that
makes sense, and
closes with your
thoughts.
N/A

Articulates your
thoughts on the article in
clear manner. Discusses
what you learned from
reading the article or
ideas you might use in
the future.

Adequate
4 points
Is characterised by
paraphrasing of the
main idea (s) showing
good consideration of
topic under review.
Summary of main
idea(s) in article is
mainly complete.
Same as 6, but selects
couple minor issues or
no supporting example
explained.
Minor jumping around
on points. Could be
better with few minor
moves.

Needs Attention
2 points
Is characterised by
paraphrasing of the
main idea (s) showing
fair consideration of
topic under review.
Summary of main
idea(s) in article is
incomplete.
Does not focus on major
issues.

Insufficient
0 points
Work shows little or no
application of subject
knowledge. Summary of
main ideas in article is
missing.

Major jumping around on

points made in review.
Major organisational
edits needed to articulate
clearly.

No organisational thought
demonstrated in writing of
review, major points
discussed in the article, or
your thoughts and ideas.

Work written in proper

English. Work
effectively
communicates ideas.
Contains few, if any,
errors in grammar,
punctuation,
capitalisation and
spelling.
Brief mention of
thoughts, but did not
elaborate. No mention
of learning from reading
the article.

Work written mostly in

proper English. Work
somewhat effectively
communicates ideas.
Contains minor errors in
grammar, punctuation,
capitalisation and
spelling.

Work poorly written. Work

does not communicate
ideas clearly. Contains
numerous grammar,
punctuation, capitalisation
and spelling errors.

Your Score

Missed the important issue

discussed in the article.

Does not write any of

your own thoughts or
ideas about what is
discussed in the article.

( /30)