Property Consulting Group

Rocky Romagnano
Joe OBrien
Nick Oliver
A.J. Bolano
Greg Posega

Property Consulting Group

Founded in 2007 by Josh Kritzler & Dan Migala.

Property Consulting Group is a privately held company.

Locations:
225 W. Hubbard Street, Suite 301
Chicago, Illinois 60654
10000 N. Central Expressway, Suite 402
Dallas, Texas 75231

Business

Property Consulting Group has two main focuses:

Consulting in Sports & Sponsorships
Sponsorship Sales

Three main business units:

Innovative Consulting
Partnership Development
Digital Strategy

Mission Statement

PCG strongly focuses on understanding the art and science of the deal.
This process is about understanding the market, seeking out the potential
opportunities, and then striking in on the best possible solution for their
client to maximize growth. Now this growth does not just have to be
through brand recognition amongst a population, but brand equity; where
the financial gains are achieved.
Driving revenue through creativity and innovation

Josh Kritzler

Earned B.A. in Finance from Lehigh University.

Over a decade of cross platform sponsorship sales and consulting experience.
Prior to PCG, Josh was the founder of InStadium, a Chicago-based alternative sports media
company.
Served as Chapter Manager for the Los Angeles Chapter of the National Sports Marketing
Network.
Currently on Editorial Board of The Migala Report.
Worked extensively with Cricket Australia, Queensland Cricket, and the Australian Football
League.

Dan Migala

Graduate of University of Missouri with a degree in Broadcast Journalism.

Masters of Sports Administration from Ohio University.
Worked for or advised virtually every level of sports franchises.
Columnist for Sports Business Journal for nearly a decade and authored
three books.
Publisher of The Migala Report, a monthly sports marketing newsletter
founded in 2002.
Founded PCG with Josh Kritzler in 2007.

Eric Fernandez

BBA in Finance/International Business from Baylor University.

Active member of the advisory board for Baylors Sports Sponsorship and
Sales (S3) major.
Managing Partner for PCG Digital.
Leads a team of sports marketers tasked with designing, implementing and
executing revenue-producing digital strategies.
Previously worked for Media Link and AT&T.
Oversaw 50+ people, a sponsorship portfolio of 55+ best-in-class
sponsorships and annual operating budget in excess
of $150 million at AT&T.

Management Style

Management Style: Team Oriented

8-10 team members

Laid Back Culture

Flexible Schedule

Superiors seen more as mentors

Freedom; Not Micromanaging

Build your foundation here for 3-5 years

Philosophy: Great ideas can come from anywhere.

Therefore, everyone is allowed in the meetings
and in conversations.

SportsDesk Media

Property Consulting uses its digital proprietary platform to help their clients
assess their digital/data marketing, infrastructure and capabilities as well
as managing digital ticket sales campaigns:
SportsDesk (founded in 2013)
Take cookies from previous site you were on and create
advertisements for other sites you go to
Find a deeper understanding of your demographic and help target
more
Efficient and effective

South Carolina U Case Study

Challenge:
Generate awareness of the 2013 - 2014 Football Season to drive pre-season
ticket interest
Solution:
Tagged the US of C website to gather data to create fan profiles
Executed a predictive fan buying and remarketing strategy to serve a :30 pre-roll
video to those within 200 miles of Columbia, SC
Results:
More than 1.1 million video impressions served
72% video completion rate indicating strong engagement with fans
Generated over 3000 qualified sales leads for future ticketing campaign

Chicago Wolves Case Study

Challenge:
Drive tune-ins and ratings for Chicago Wolves games
Solution:
Model fan data from the Wolves website to inform a targeted predictive fan buying and
remarketing media campaign
Geotarget by zip and ramp up display and Facebook advertising leading up to game day.
Results:
625K Impressions
731 New fan engagements

Interview
Kevin Nuppnau

Attended IUPUI, received undergraduate degree at Valparaiso

University.
Masters Degree in Sports Admin at Northwestern University
Recent addition to PCG
Works with Village of Rosemont and Fashion Outlets of Chicago

Interview
What are some of your local competitors and
how do you separate yourself from them?
Being such a small company, how is it
working with larger clients?
Where do you see this company in 5 years?

Cause Marketing

Clientele
Large client history
Current Clients
MiLB
Village of Rosemont
Fashion Outlets of Chicago
Encompass Championship

MiLB
Charleston RiverDogs
Corpus Christi Hooks

Village of Rosemont
Allstate Arena
MB Financial Park
Ballpark at Rosemont
The Dome at the Ballpark
Donald E. Stephens Convention Center

Prospect Client Expansion

NFL JACKSONVILLE JAGUARS

It would be beneficial to expand the NFL portfolio of Property Consulting Group.

The NFL is Americas favorite sport and there is plenty of opportunity to create
revenue in this market.
Going after a troublesome and developing team like the Jaguars can help PCG.

PLAN:
1.
2.
3.

Utilize SportsDesk Media and consulting expertise to find out how to rise attendance
and fan loyalty for the Jacksonville Jaguars.
Utilize The Migala report to promote to the Jaguars fans and create a stronger
following which they sincerely need.
Utilize overseas experience to help the Jaguars create a fanbase in London
because it is a goal of the owner, Shahid Khan.

IMPACT

Art

The process begins with having the discipline to see each opportunity through the brands eyes by
understanding their business rather than a shotgun sales approach. Our team believes in customized
storylines for each program and taking the road less traveled in executing impactful, unique and
creative programs.

Science
Comes from understanding the path to successful sponsorship strategies require a keen
understanding of marketplace valuations, details and operations of every element of the deal.

Moment of Truth
Taking the absolute best solution for their client. This means discovering every opportunity available
that drives revenue.

QUESTIONS?