meaghan .

oconnor

meaghan.t.oconnor@gmail.com 616-901-6433 243 West 63rd Street, Apt #5B New York, NY 10023
Personal Social Media: @megtoconnor

professional experience
Social Media & Digital Marketing Specialist Young Life (@YoungLife)

March 2015 Present

Manage, create content for, and oversee brand direction for Young Life, an international non-profit, on all national social media
channels (primarily Instagram, Facebook and Twitter) with a combined audience of almost 300K people across the world.
Engage with all followers daily on social media.
Social media content expert for all local Young Life areas, camps, & individuals; provide training and consulting as necessary.
Execute all major brand campaigns on all social channels.
Oversee a week-long "live" social campaign every summer, documenting the story of Young Life camp on social media.
Shoot photography at various Young Life camp locations.
Provide input on other digital marketing initiatives within Young Life.
Created and executed a social media content plan as well as an event app for Young Life's all-staff conference
(@YL75Celebration), January 2016. Secured an organic audience of over 2K people in just a few days. Conducted live
reporting through Twitter for all major conference events and sessions.

Executive Assistant to the Editor-in-Chief / Editorial Assistant Hearst Magazines

Seventeen Magazine & Food Network Magazine

June 2013 March 2015

Acted as primary contact person for and aide to the Editor-in-Chief, Executive Managing Editor and Executive Editor:
Responsible for calendar management, meeting prep, primary and secondary editorial research, & monitoring all major social
media accounts for reader responses/questions/concerns.
Pitched & edited three (3) FOB editorial pages every month.
Assembled a daily clips compilation newsletter for all staff editors, keeping them informed on both local and
national/international food news/trends, Food Network-related news and creative/innovative ideas both online and in print.
Worked with the social media editor to pull screenshots from reader interaction on all social media platforms. Also worked to
help engage with our readers on social media as well.
Helped compile an entire 4-pg Internship Special Package, as the primary story reporter, after contacting hundreds of interns in
different career industries through Facebook, Twitter, & LinkedIn.
Acted as Seventeen Brand Ambassador: Organized teen panels; conducted tours and office visits with high profile visitors,
contest winners & readers. Communicated the Seventeen brand to all visitors through storytelling and conversation.
Helped maintain partnerships and educational programming between Seventeen and various non-profit organizations, such as:
Fresh Air Fund's Camp ABC, Fresh Air Fund's College Initiative Program, Young Womens Leadership Schools, She's The
First, Ed 2010 University Chapters and various school clubs.

Special Projects & Social Media Strategist Melissa dArabian

June 2014 October 2014

Worked as a freelance PR strategist for Melissa dArabian, a popular Food Network star and personality. Helped brainstorm new
strategy in relation to overall branding, social media creative and web/social growth. Developed short and long-term social
strategies and branding tactics. Launched Melissas Pinterest page from scratch (over 7% follower growth/week), adding over 20
boards and 450 pins in just a few weeks. Pitched ideas for an email newsletter, with both editorial and press-related content.

volunteer work
Campus Chapter Mentor Shes the First

August 2013 March 2015

Midwest mentor for +/- 16 campus chapters of She's the First, a non-profit that sponsors girls education in the developing world.
Responsible for: Communicating announcements to leaders via email and social media, responding to and checking in with all
chapter leaders in a timely fashion, helping leaders execute national Shes the First campaigns on the campus level, maintaining
exclusive website and Facebook page for chapter leaders, & helping execute the annual leadership training summit in NYC.

education & skills

University of Michigan, College of Literature, Science & the Arts Ann Arbor, MI
Bachelor of Arts (May 2013) Communication Studies, GPA 3.967
Specific skills include: Social media content creation & management, analytics and posting tools, basic HTML, email
newsletters, writing, editing and proofreading skills, photography, Microsoft Office, and Adobe Photoshop and InDesign.