Case No.

2005-0373RE

May 1, 2007

Sent by Federal Express (NO. 8560 8277 9604)

Melanie Sloan
Citizens for Responsibility and Ethics in Washington
1400 Eye Street, NW
Suite 450
Washington, DC 20005

Dear Ms. Sloan:

This is our fifth release'of records responsive to your January 11,2005, Freedom of
Information Act (FOIA) request for the Department of Health and Human Services
(HHS) contracts and contacts with public affairs firms from January 1, 2001.

Enclosed you will find approximately 33 1 pages of records which originated in the
National Institutes of Health (NIH). I have determined to withhold portions of some of
the released pages under FOIA exemption (b)(4) and (b)(6).

The NIH is continuing its review of the contract records responsive to this request, we
will continue to produce said contracts on a rolling basis.

The enclosed records include contracts/purchase ordersltask orders and statements of

Work. I have enclosed a list of the records which identifies the records by the parties
involved (both the NIH institute and the company) and the contract number. Please
review the enclosed records and indicate the contracts for which you wish to receive
related records of contacts. Please reference all three identifiers for the contracts for

1 The initial release of approximately 2,708 pages was sent on November 16, 2006. The second release of
approximately 3,266 pages was sent on January 24,2007. The third release of 7 17 pages was sent on
February 27, 2007; although, the letter was inadvertently dated February 30, 2007. The fourth release of
694 pages was sent on April 4,2007.
which you want records of contacts. Your response should be sent to:

Adam D. Kirschner
Trial Attorney
U.S. Department of Justice
Civil Division, Federal Programs Branch
P.O. Box 883
Washington, D.C. 20044
Telephone (202) 353-9265

Exemption (b)(4) permits the withholding of commercial or financial information that was
obtained from a person outside the government and that is privileged or confidential. The
material withheld includes taxpayer identification numbers, estimated reimbursable costs,
labor hours costs, and indirect cost rates.

Exemption (b)(6) permits the withholding of personal privacy information. The

information withheld includes the names of lower level employees.

If you have reason to believe that the information withheld should not be exempt from
disclosure, you may appeal. Your appeal should be mailed within 30 days from the date
of this letter, to the Deputy Assistant Secretary for Public Affairs (Media), US
Department of Health and Human Services, 330 C Street, SW, Room 5416, Mary E.
Switzer Building, Washington, DC 2020 1. Clearly mark both the envelope and your
letter "Freedom of Information Act Appeal."

Sincerely yours, I\

J
Robert Eckert
Director
FOIIPrivacy Acts Division
Office of Public Affairs
FOIA 2005-0373

NIH records provided on May 1,2007

National Center for Complimentary and Alternative Medicine ,
Coinpany Name I.D. Number No. of Pages
GYMR N02-AT-3 8602 18
Graves Fowler Creative 00-064404 10
Matthews Media Group Inc. N02-CO-24209 14
Matthews Media Group Inc. N02-AT-38600 N 5
Matthews Media Group Inc. N02-AT-59900 29
Graves Fowler Creative 00-064404 10
Matthews Media Group Inc. N02-AT-59900 10
Vocus 263-MD-205521 6
Mediamap 263-MD-407381 4

National Institute on Drug Abuse

Company Name I.D. Number No. of Pages
Porter Novelli 263-01-D-0175 21

National Eve Institute

Company Name I.D. Number No. of Pages
Ogilvy Public Relations 263-01 -D-0180 3
Worldwide

National Institute of General Medical Sciences

Company Name I.D. Number No. of Pages
GYMR NTE-53840 5
GYMR NICS-232 6
GYMR NICS-74 7
GYMR NTE-54205 9

National Human Genome Research Institute

Company Name I.D. Number No. of Pages
Powell Tate 263-MD-302402 4
Spectrum Science Public 263-MD-404375 4
Relations
Ogilvy Public Relations 263-MD-4 14315
Worldwide
Ogilvy Public Relations NICS-220
Worldwide
Ogilvy Public Relations 263-MD-418193
Worldwide
FOIA 2005-0373

Kethchum Inc. 263-MD-514530

Ogilvy Public Relations 263-MJ-602850
Worldwide

National Institute of Neurological Disorders and Stroke

Cotnpany Name I.D. Number No. of Pages
Oglivy Public Relations N02-NS-59835 66
Worldside
Oglivy Public Relations N02-NS98 138 N
Worldwide
 -
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K C W E 25.22 Lot

'ITLE: NCCAM Communications Support CANI: 5 499,129

WRRENT OBLIGATION:
CANZ: r -s 499,129
'ONTRACT PENOD: 08/20/2003 through 08/19/2004 s
'ONTRACT TYPE: Labor Hours. TERM -s

I V . InU&& V 4 . L W I V I X M T J U
SEC. I
I
DESCRDPTION I PAWS) ,I C.X)ISEC.. I, DESCRIPTI~ IPAGW)
-
PARTI THE S C ~ L J L E 1 PART n - m ~ cc ur u s ~ s
A , SOUCfTA~ONtCOMRACTFORM 1 1 1x 11 I COKIlZACTCIAUSES f 9
B 1 SUPPlJES OF SERVICESAND PWCEYCOSTS I 2 1 PART m - US o~ DDCPILEMS-ITS AND O= AT~ACW
--- -- , -2
PARTIV .REPRESWTA~ONSAM) m m v m w
E MSPUrnON AND ACCEPTAWE 1 7 RFPRESMATIONS,CEXTmCATIONS A N D
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DEUYERIESORPERFORMANCE
CONTRACT A D M M I S ~ T I O N D A T A
1 7
I 7
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O l I E R S T A T a t e M f rT OFFERORS
r ~ m s corns.,
.. AND NOTICES TO OFFERORS I
12

H ) SPECLAL CONTRACT REWREYENTS 1 8 M I EVALUATiON FACTORS FOR AWARD 1

CONTRACTING OFFICER W L L COMPLETE ITEM i 7 OR I8 AS APPLlCABLE
--Xream (18, f ' AWARD ( ConIGKlor i.5 not ~ q ~ tons a~p this
/ COEiTRACTORSNEGOTIATED AGFJEMEM. (Conbaclar is requtnd to sign thrs d~cmcnt
2 capies issuing ofice.) CrmIracm e g w s to fumlsh and &live? all items or
' 10 YO&<&
d documcnl.)
on Soiicitrlion Number
mn a15 rhe s&es sct fonh m othemse identified above and on any coatinuadonsheett for the including Lhe additmru or changes made by you wh~cblMioons or cbsnges are set forth ia
ideration slated herein. The righrc and cbiigauoar of Le panics to Ibis conmct sbll be sub)rcl to full above. is hcrrrn acccpled u to cbc i f e m ltsted above and on my conobuatioo Jcerr.
:ovenred by tbe ioHbwiog documents: (a) this awadcontnct. @) the solicitstion, dany, aod (c) This award consummates fhc ccnmt which combs ofthe flotlowing dacumntr: (a) Uu
provismns, rcprcwntolians, certificationr, sod specifmtions, as arc anached or u~c~zpanted by Govcmmeol's soiitation and your offer and (bf tbis ~wardlu)nmct.No f W r
erne hercm. (Attachments we litled herein.) contnchol doc~lnentis Ilccuxarv.

NAME AND T m OF SIGNER (fypc or print)

P a t r i c k J.,McCabe, Partner I N M OF CONTRACTlNG OFFICER
20A.
VICTOR S..BUYIIY

'GPO 1985 0.461-275 (410

 TABLE OF CONTENTS

Section Description Page(s)

PART I - SCHEDULE
Y

A SOLICITATION/CONTRACTFORM PAGE I
. B SUPPLIES OF SERVICESAND PAGE 2
PIUCESlCOSTS
C DESCRTPTION/SPECS./WORK STATEMENT PAGE 3
D PACKAGING A N i MAKELING PAGE 7
1
E INSPECTION AND ACCEPTANCE PAGE 7
F DELNERDES OR PERFORMANCE PAGE 7
G CONTRACT ADMINISTRATION DATA PAGE 7
- H SPECIAL CONTRACT REQTIREiMENTS PAGE 8
PART I1 - CONTRACT CLAUSES
I CONTRACT CLAUSES PAGE 9
PART rn - LIST OF DOCUMENTS

1
J LIST OF ATTACHMENTS PAGE 12
- --

PART N - REPRESENTATION AND

INSTRUCTIONS
K REPRESENTATIONS & CERTIFICATIONS PAGE 12
 k=- Fti

SECTlOL'U'B - SUPPLIES OR SERVICES AMD PRICES/COSTS

ARTICLE B.1. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES

The contractor shall provide support for the Office of Communications and Public Liaison ,
National Center for Complementary and Alternative Medicine, NTH project titled: "NCCAM
Commuaications Support" in accordance yith Article C.1. Statement of Work.

@TICLE R.2. ESTIMATED COST

a. The Not To Exceed cost of the base year is %499,129, which is comprised of a Not To
--. -. - Exceed ( 3 4 ) :direct labor hours at a Not To Exceed
- -- - -direct labor cost of---(b)(4)
-- -- -+andother
direct costs at a Not To Exceed amount of. (b)(4) Actual direct labor hours expended
shall be reimbursed at the fully burdened fzd'hourly rates identified in paragraph a. of
Article 33.3. Other direct cost shaiI be billed at actual costs with no indirect costs or load
applied.

b. The Governmentfsobligation, represented by the total Not to Exceed cost for the BASE
YEAR is $499.129 .

- - c Zf the Government exercises its option pursuant to ARTICLE H. 1. of this contract, the . -.-
Gov~mmBnt'stotal obligation represented by the sum of the estimated cost will be
increased as follows -

d. Total funds currently available for payment and allotted to this contract are $499,129 . For
fiuzher provisions on funding, see the LIMITATION OF FUNDS clause referenced in Part
IT, ARTICLE 2.2. Authorized Substitutions of Clauses.
e. It is estimated that the amount currently allotted will cover performance of the contract
through August 19.2004 .

f. The Contracting Officer may allot additional funds to the contract without the concurrence
of the Contractor.
 ARTICLE B.3. ADVANCE UNDERSTANDINGS

a. Labor Hour Rates shali not exceed the following for the base period and option periods:
--

Title Fixed Hourly Rate

--
Partner-PYH -
i - ,
Partner - PM/SR
I

Senior Vice President - i

Vice President 1
\
Managing Supervisor
Account Supervisor I (b)(4)

Senior Account Executive

k
Account Executive 1

Assistant Account Executive

Account Coordinator
Administrative Associate
- --

b. Other Direct Cost shall be billed at cost as presented in the contractor's proposal revision
dated 7/31/03. There are no load or indirect costs applied to other direct costs.

SECTION C - DESCRIPTION/SPECIFICATIONS/WORKSTATEMENT

ARTICLE C-1. STATEMENT OF WORK

h~dependentlyand not as an agent of the Government, the Contractor shall furnish all the necessary
services, qualified personnel, material, equipment, and facilities, not otherwise provided by the.
Government as needed to perform the Statement of Work.below:

The contractor shall be responsible for assisting NCCAM's Office of Communications and Public
Lixison in a range of communications activities to include: program planning and evaluation,
formative research, message development and testing, product creation, and promotion of
NCCAM and its programs to the public, "conventional" and CAM health care practitioners, and
researchers.
 During the first year, NCCAM and the contractor shall focus efforts on developing messages,
materials, and program plans to reach the general public. Concurrently, the contractor shall support
NCCAM with ongoing communications initiatives, including patient recruitment and retention to a
national cardjovascular clinical trial, and development of a consumer advisory board for NCCAM.

The contractor shall work with NCCAM.to identify priority projects, and develop detailed program
And evaluation plans. Plans should be bGed on social marketing and health communications
-.
practices.
.

Formative research and evaluation

The contractor shall work with NCCAM to conduct formative research as needed, and may include
such tasks as: literature reviews, focus groups, interviews, and surveys,. to identify and
characterize key audiences, knowledge, attitudes, beliefs, information needs, and to test messages
and materials. In addition, to the extent possible, the contractor shall evaluate the impact of
communications actsdies.
- - - -.-
-NOTE: NCCAlM is currently seeking a generic clearance &om the Office of Management and
. Budgetto ~ondu~Lkmnative T h .contrac~or.YviU-prepareinstnunas,
and-evaluati~e~ixearch, -- -
methodology, and other documentation for submission to OMB to conduct specific research
activities under the generic clearance, as needed.

,Messa~edevelopment

Using formative raearch, the contractor shall work with NCCAM to develop salient messages
targeted to our key audiences.

Materials and other oroduct develoameat

As needed for various programs or for NCCAM as a whole, the contractor shall work with
NCCAM to develop materials and other commilnications products. Products shall incorporate key
messages and may include such products as: fact sheets, brochures, print and/or broadcast public
service announcements, videos, video news releases, slide presentations, CD-ROMs, etc. The
contractor shall have the capability to provide graphic design or production services as needed.
 -S u p ~ o r ot n ~ o i n gcorn-municationsinitiatives
The contractor shall provide support to NCCAM's c m n t communications initiatives;-including:

Patient recruitment and retention for a clinical trial assessing chelation therapy for people with
heart disease (see h~~://w.nccam.nih.~ov/neWS/2OO~chelatiod~-~d-ah~). Support will
include the following activities:
+ - Development of rc&uitment kits for skdy sites
+ Development of a participant newsletter
+ -
Development of a recruitment and retention Web site, including an interactive
-
discussion board
-- -
+ Coordination of communications with study sites
O Recruitment of minority participants including targeted media, public service
announcements and advertising, and outreach to minority-focused medical
associations
+ Discrete media relations activities, including development of media materials,
coordhation of national media events including conference calls, radio media tour,
and targeted pitching

Support for a consumer invoivemeni program, which may inciude:

- - + Gathering feedback on NCCAM Strategic Plan (arranging and promoting 3 public -- -
me'etings throughout the country and collating comments received through meetings
-- - - - d through -Website) -
+ Establishing and supporting a consumer advisory board for NCCAM (soliciting and
selecting members, orientating and communicating with members, and attending 2
meetingsfyearin Bethesda for up to 10 people)
7'

Mana~ernentand Administration

The contractor shall provide a plan for management and administration of the contract. The plan
should address tasks, timelines, staffing, and other resource requirements to carryout the menu of
tasks outlined in the statement of work.

ARTICLE C.2. REPORTING REQUIREMENTS

a. Technical Rmorts

In addition to those reports required by the other terms of the basic contract 263-01-D-
01 70, the Contractor shall prepare and submit the following reports during the period of
performance of t h s contract:

1) The contractor shall prepare a Workplan and Timeline. Copies to the Task Order
Monitor.

2) The contractor shall prepare Program planning doucrnents and evalution plans Copies
to the Task Oider Mo~litor.
5
 6
3) The contractor shZprepare Research and evaluation reports. Copies to the Task Order
Monitor.

4) The contractor shall prepare Draft and Finai Communication products. Copies to the
Task Order Monitor.

5) Monthly status report will include, as a minimum,the work completed during the
previous period, the tasks to be cornpleted during the next period, funds spent and funds
available in the contract. Monthly Status reports shall be delivered on 15' of each month
starting 10115/03 one (1) copy to the Contracting Officer and one (1) copy to the Task
Order Monitor.
-
6) All reports as required by base contract.
*

7) Task Order Close Report shall be delivered on 08/19/04 one (1) copy to the Contracting
Officer and one (I) copy to the Task Order Monitor. If all the options are exercised then
the report shall be due upon completion of Option Year 2.
, 8) All Services outlined in Section C.

b. - Deliveries required by the contractor shall be made f.0.b. destination as set forth in FAR
52.247-35, F.O.B. DESTINATION, WITHIN CONSIGNEES PREMISES (APRIL 1984) . ---
. - -
. . to the addr~sladdresseelisted below:

DELIVERY POINT: (Or as directed by the Task Order Monitor)

Task Order Monitor

Alyssa Cotler, Task Order Monitor

National Center for Complementary and Alternative Medicme
6707 Democracy BIvd
Suite 401
Bethesda, MD 20892

Contracting Officer

Victor S. Buyny, Contracting Officer

National Cancer Institute
Research Contracts Branch
6 120 Executive Boulevard, MSC 7196
Executive Plaza South, Suite 600
Bethesda, MD 20892-7196

Unless otherwise spec~fied,deliveries shall be made to the Delivery Point specified above
Mondays through Fridays (excluding Federal HoIidays) between the hours of 8:30 a.m. and
5:30p.m. EST only. Supplies or services scheduIed for delivery on a Federal holiday shall
be made the foIlowing day.
6
 'tacir k
SECTION D - PACKAGING, MARK3BG APJD SIIIPPING

REWX TO BASIC AWARD - CONTRACT MJMBER: 263-01 -D-0170

SECTION E - LNSPECTION AMD ACCEPTANCE

REFER TO BASIC AWARD - CONTRACT NUMBERz263-01-D-0170

SECTION F' - DELJVERIES OR PERFORMANCE

ARTICLE F. 1. PERIOD OF PERFORMANCE .

a. The period of performance of this contract shall be Erom August 20,2003 through
-August 19,2004. .

b. If the Government exercises its options pursuant to Article H.3 of this contract the period of
performance will be inc~easedas follows:

Option Year 1 08/20/04 - 08119/05

Option Year 2 08/20/05 - 05/14/06

. - SECTION G - CONTRACT ADMIMSTRATION DATA -- -

--ARTlCLEG.l.TASKORDE%M
---
ohmOR ----- --

The following Task Order Monitor will represent the Government for the purpose of this contract:

Alyssa CotIer - Phone: 301-451-3851

The Task Order Monitor is responsible for: (1) monitoring the Contractor's technical proaess,
including the surveillance and assessment of performance and recommending to the Contracting
Officer changes in requirements; (2) ~nterpretingthe Statement of Work and any other techrucaf
performance requirements; (3) performing technical evaluation as required; (4) performing
technical inspections and acceptances required by this contract; and (5) assisting in the resolution
of technical problems encountered during performance.

ARTICLE G.2. KEY PERSONNEL

Pursuant to the Key Personnel clause incorporated in this contract, the following individual is
considered to be essential to the work being performed hereunder:

Moira Saucer - Managing Supervisor

 k -.
ARTICLE (3.3. INVOICE f i ~ ~ ~ I ~ ~

a. Invoiceflinancing Request Instructions and Contract Financial Reporring for MH Cost-

Reimbursement Type Contracts MH(RC)-4 are attached and made part of thrs contract. .-
The instructions and the following directions for the submission of invoicedfinancing
request must be followed to meet the requirements of a "proper" payment request pursuant
to FAR 32.9.

Thea instructions also p v i d e forlhe submission of financial and pmonnei reporting

required by HHSAR 342.7002.

(-1) Invoiceslfinancing requa& shall be submitted as follows:

-- - An original and two copies to the following designated billing office:

Victor S. Buyny, Contracting O f f i c ~ ,

National Cancer Institute
Research Contracts Branch
6120 Executive Boulevard, MSC 7196
Executive Plaza South, Suite 600
Bethesda, MD 20892-7196

(2) Jquiries regarding payment of invoices should be directed to the designated billing
office, (301) 496-8611.

SECT'ION H - SPECIAL CONTRACT ~ ' O U L R E ~ N T S

The following Article as stated in the Basic contract 263-01-D-0170 is hereby revised as follows:

The following Articles are added under Section H.

MXTICLE H. 1. OPT1ON PROVISION

Unless the Government exercises its option pursuant to the Option Clause set forth in
ARTICLE I.3., the contract will consist only of Year 1 of the Statement of Work as defined
in Sections C and F of the contract. Pursuant to clause 52.217-9 set forth in ARTICLE 1 3 .
of this contract, the Government may, by mi lateral contract modification, require the
Contractor to perform Option Year 1 of the Statement of Work as also defined in Sections
C and F of the contract. If the Government exercises this option, notice must be given at
least 30 days prior to the expiration date of the contract, and the estimated cost of the
contract will be increased as set forth in ARTICLE B.2.

For additional article H.provisions please REFER TO BASIC AWARD - CONTRACT

MnViBER:263-01-D-0170
 t,
-
SECTION f CONTRACT CLAUSES

AR.TTCLE I. 1. GENEFUU CLAUSES FOR A TIME A ! M A T E W OR A LABOR HOUR COh7aACT -

FAR 52.252-2, CLAUSES ?NCORPORATED BY REFERENCE (FEBRUARY 1998)

nLis contract incorporates one or more clauses by reference, with the same force and effect, as if they were given m
full text. Upon request, tbe Conqacting Officer will make theb fUtext available. Also, the full text of a ciause may
be accessed electromcally at this address: httuYhuww.arnet.gov/far/.

a. FEDERAL ACQUESTION REGULATION (FAR) (48 CHAPTER 1) CLAUSES

. FAR . -
CLAUSE NO. DATE -
TITLE
- - . .
. . ..
52.202-1 Dec 2001 Definitions
5 2.203 -3 Apr 1984 Gratuities (Over $100,000)
52.203-5 Apr 1984 Covenant Against Contingent Fees (Over $100,000)
52.203-6 Jul1995 Restrictions on Subcontractor Sales to the Government (Over $100,000)
52.203-7 Jul1995 Anti-Kickback Procedures(0ver $100,000)

Jan i997 Cancellation, Rescission, and Recovery oCFunds for 'lllegal or Zmproper Activity
(Over % 100,000) -
Jan 1997 Price or Fee Adjustment for Illegal or Improper Activity (Over $100,000)
_._. - --
Jun 2003 Limitation on Payments to Muence Certain Federal Transactions (Over $100,000)
Aug 2000 Printed or Copied Doublc-Sided on Recycled Paper (Over % 100,000)
Jul 1995 Protecticg the Government's Interests When Subcontracting With Con~actors
Debarred, Suspended, or Proposed for Debarment (Ovcr $25,000)
Jun 1999 -
Audit and Records Negotiation (Over $100,000)
Oct 1997 Order of Precedence - Unifonn Contract Format

Oct 1997 Price Reduction for Defective Cost or Pricing Data

Oct 1997 Subcontractor Cost or Pricing Data (Over $500,000)
Oct 1997 Integrity of Unit Prices (Over $100,000)
Dec 1998 Pension Adjustments and Asset Reversions
Oct 1.997 Reversion or Adjustment of Plans for Post-Retirement Benefits (PRB)otber than
Pensions

52.215-19 Oct 1997 Notification of Ownership Changes - -

52.215-2 1 Oct 1997 Requirements for Cost or Pricing Data or Information Other Than Cost or Pricing
Data - Modlfrcations

52.2194 Oct 2000 Utilization of Small Business Concerns (Over $100,000)

52.2 19-9 Jan 2002 Small Business Subcontractmg Plan (Over $500,000)
52.219-16 Jan 1999 Liquidated Damages,- Subcontracting Plan (Over $500,000)
 .Br 'ts.
52.222-20 Dec f 996 Walsh-HeaIey Public Contracts Act

52.222-26 Apr 2002 Equal Opportunity

52.222-35 Dec 2001 Equal Oppommity for Spedd Disabled Veterans, Veterans of the Vicmam Era, and
Other Eligible Veterans
52.2.22-36 Jun 1998 Affimmtive Action for Workers with Disabilities
52.222-37 Dec 2001 Ehp1oymtnrReport.s 06 Special Disabled Veterans, Veterans of the Vietnam Era,
and Other Eligible Veterans
52.223-6 May 200 1 Drug-Frec Workplace
.. &

52.223-14 Jun 2003 Toxic Chemical Release Reporting

-
' 52.225-1 Jua 2003 Buy American Act - Supplies
52.225-13 Jun 2003 Restrictions on Certain Foreign Purchases
52.227-1 Jul 1995 Authorization and Consent
52.127-2 Aug 1996 Notice and Assistance Regarding Patent and Copyright W i i n g e m t (Over
$lOo,rn)
52.229-3 Apr 2003 Federal, State and Local Taxes (Over $100,000)
52.232-7 Dec 2002 Payments under Time-and-Materials and Labor-Hour Contracts -.-

52.232-8 ~ e 2002
b Discounts ior Prompt Payment
"" - *---- Me "- .--"- -
52.2324 Apr 1984 Lunitanon on Witkholding of Payments
52.232-17 Jun 1996 Interest (Over 5100,000)
52.237-23 Jan 1986 Assignment of Claims

52.232-25 Feb 2002 Prompt Payment

52.232-34 May 1999 Payment by Electronic Fmds Transfer--Other Than Central Contractor Registration
52.233-1 JuI 2002 Disputes
52.233-3 Aug 1996 Protest After Award
52.242-1 Apr 1984 Notice of Intent to Dlsallow Costs

52.242-13 Jul 1935 Bankruptcy (Over $I 00,000)

52.243-3 Sep 2000 Changes - Time-and-Materialsand Labor-Hours
Aug 1998 Subcontracts *If written consent to subcontract is required, the identdied
subcontracts are listed in ARnCLE B, Advance Understandings.

Jun 2003 Govenunent Property (Cost-Reimbursement, Time and Material, or Labor-Hour

Contract)

Sep 1996 Terrninahon (Cost-Reimbursement),Alternate IV (Sep 1996)

Apr 19M Excusable Delays

Jan 1991 Computu Generated F o m
 b. DEPARTMENT OF H&m A m SERvIcEs A C Q U I S ~ ~ Z R E G U L A T I O N(HHsAR) (48
CFR CIIAPTER 3) CLAUSES

msAR
CLAUSE NO. DATE TITLE
352.202-1 Jan 2001 Def~tiuns
Dec 1991 -
Insurance Liability to Third Persons
Apr 1984 withhold& of contract Payments
Apr 1984 Litigation a d Claims
Apt 1984 Find k s r o n s on Audit Findmgs
Apr 1984 Key Personnel
Ju3 1991 Publications and Publicity
Jan 2001 Paperwork Reduction Act
[ End of GENERAL CLAUSES FOR A TKME AM)MATERlAL OR LABOR HOL'R CONTRACT - Rev. 6/2003].

ARTICLE 1.2 AUTHORIZED StTBSTITljTION OF CLAUSES

. . ARTICLE 1.3. - Refmence the Basic Contract 263-01-D-0170

This contract incorporates the following clauses by reference, with the same force and effect, as if
they were given in full text. Upon request, the contracting officer will make their full text
available.

a FEDERAL ACQIJTSITION REGULATION (FAR) (48 CFR CHAPTER 1) CLAC'SES

(1) FAR 52.217-8, Option to Extend Services (NOVEMBER 1999).

"...The Contracting Officer may exercise the option by written notice to the
Contractor within the ~ e r i o dof performance of the contract..

FAR 52.2 17-9, Option to Extend the T m of the Contract (MARCH 2000).
"(a) The Government may extend the tenn of this contract by written notice to
the Contractor within the period of performance of the contract.; provided
that the Government gives the Contractor a preliminary written notice of its
intent to extend at least 30 days before the contract expires. The preliminary
notice does not commit the Govemrnat to an extension."
(c) The totdl duration of this contract, including the exercise of any options
under this clause, shall not exceed 2 years."

b. DEPARTMENT OF HEALTH AND HUMAN SERVICES ACQUISITlON

REGULATlOX ( H S A R ) (48 CHAPTER 3) CLAUSES:

(1) f-fWSAR 352.270-5, Key Personnel (Apr 1984)

 - L
SECTION J LIST OF ATTACHMENTS
+
In addition to the Section J - List of Attachments as stated in the Basic Contract 263-(11-D-0170,
the following documenl are attached and incorporated in this contract:

(1) InvoicelFimcing Request and Contract Financial Reporting Instructions for NIH Cost-
Reimbursement Type Contracts; NlH(RC)-4 (5/97), 6 pages.

SECTION K - REPRESENTATIONS AFiD CER'P"1FICATIONS

REFER TO BASIC AWARD - CONTRACT NUMBER: 263-01-D-0170

-
 MSTRUtnONS FOR MH COST-REIMBURSEMENTCONTRACTS,NIH(RCl-4

General: Tbe contractor shall submit claims for reimbursement in the manner and format described herein
and as illuskdted in the sample invoicef5nancing request.

Format: Standard Form 1034, "Public Voucher for Purchases and Services Other Than Personal," and
Standard Fonn 1035, "Public Voucher for Purchases and Services Other Than Personal--Continuation
Sheet," or reproduced c$ies of suchforms marked OHC-IN= should be used to submt claims for
reimbursement. In lieu of SF-1034 and SF-1035,claims may be submitted on the payee's lerter-head or
self-designed form provided that it contains the informarlon shown on the sample mvoice/5nancing
request.
-
Number of Copies: As indicated in the Invoice Submission Clause in the contract.

Frequency: Invoices/fmancing requests submitted in accordance with the Payment Clause shall be
submitted monthly unless otherwise authorized by the contracting officer.

Cost Incurrence Period: Costs incuned must be within the contract performance period or covered by
precontract cost provisions.

Billing of Costs Incurred: If billed costs include: (1) costs of a prior billing period, but not previously
billed; ST (2) costs mcurred &ring the coxtract penod and claimed after be cottiact period fias expked,
- -the amount and month(s) in which such costs were mcurred shall be clted. -- -
. .

Contractor's Fiscal Year: Invoices/fmancing requests shall be prepared in such a manner that costs --
--
t w year.
c ~ m e f i i i ~ C i ~ f i E d ~ t h e n m cfiscal 's

Currency: All NM contracts are expressed in United States dollars. When payments are made in a
cunency other than United States dollars, b~llingson the contract shall be expressed, and payment by the
United States Government shall be made, in that other currency at amounts coincident with actual costs
incurred. Currency fluctuations may not be a basis of gain or loss to the contractor. Notwithstanding the
above, the total of all invoices paid under thls contract may not exceed the United States dollars
authowd

Costs Requiring Prior Approval: Costs requiring the contracting oficer's approval, which are not set
forth in an Advance Understandmg in the contract shall be so identified and reference the Contracting
Offtcer's Authonzanon (COA) Number. In addition, any cost set forth in an Advance Understanding shall
be shown as a separate line item on the request.

Invoiceminancing Request Identification: Each invoice/fjnancingrequest shall be identified as either:

(a) Interim Invoice/Cootract Financing Request - These are interim payment requests submitted
during the contract performance period.

(b) Completion Invoice - The complebon involce is submitted promptly upon completion of the
work; but no later than one year from the contract completion date, or within 120 days after
settlement of the final indirect cost rates covering the yew in which this contract is physically
complete (whichever date is later). The completion invoice should be submitted when all costs
have been ass~gnedto the contract and all performance provisions have been compleied.
 \. - -'
(c) Final Iuvaice - A furinvoice may be required i h r the amountsowed have been settled
between the Government and the contractor (e.g., resolution of all suspensions and audit
exceptions).

. Preparatiou and Itemization of the lnvoice/Financing Request: The contractor shall fumsh the
information set forth in the explanatory notes below. These notes are keyed to the entries on the sample
invoice/financiag request.

(a) -
Designated Billing Office Name and Address Enter the designated billing office and address,
identified in the Invoice Submission Clause of the contract, on all copies of the invoice/financing
request.

@) fnvoice/Financing Request Numbef- Insert the appropriate serial number of the -

invoice/financing request.
-- -

(c) Date InvoicelFinancing Request Prepared - Insert the date the invoiceffinancing request is
prepared.

(d) Contract Number and Date - Insert the contract number and the effective date of the contract.

(e) Payee's Name and Address - Show the contractor's name (as it appears in the contract), correct
address, and the title and phone number of the responsible offic~alto.whom payment is to be sent.
?*.en zn zpprcvec?zssigrment has been mad? by the contractor, GT a different payee has been
- designated, then insert the name and address of the payee lnstead of the contractor. -- -

(f) -
Total Estimated Cost of Contract Insert the total estimated cost of the contract, exclusive of -
f u t e . - f ; u r incremenWly%ndi%--contracts,enter the amount men- aandavailable
for payment

(g) Total Fixed-Fee - Lnsert the total fixed-fee (where applicable). For incrementally fimded
contracts, enter the amount currently obligated and available for payment.

(h) -
Billing Period h e r t the beginning and ending dates (month, day, and year) of the period in
wfrich costs were incurred and for which reimbursement is claimed.

(i) - -
Incurred Cost Current Lnsert the amount billed for the major cost elements, adjustments, and
adjusted amounts for the cment period.

(J) Incurred Cost - Cumulative - Insert the cumulative amounts billed foZthe major cost elements
and adjusted amounts claimed dunng this contract.

(k) Direr* Costs - Insert the major cost elements. For each element, consider the application of the
paragraph entttled "Costs Requiring Prior Approval" on page 1 of these mstructions.

(I) Direct Labor - Include salaries and wages p a ~ d(or accrued) for direct performance of the
contract. For Key Personnel, list each employee on a separate line. Llst other employees
as one amount unless otherwise required by the contract.

(2) -
Fringe Benefits List any fiinge benefits applicable to direct labor and billed as a direct
cost. Fringe benefits mduded in indirect costs should not be identified here.

(3) Accountable Personal Property - Include permanent research equipment and general
purpose equipment having a unit ,acquisition cost of $1,000 or more and having an
MI-r (RC)-4 A7TACHMENT i
 I,
t
-
expected service life of more than two years, and sensitive T&ert-yregardless of cost (see
the DHHS Colttractor's Guidefor Control of Government Property). Show permanent
research equipment separate fiom general purpose equipment. Prepare and attach Form
HHS-565,"Report of Accountable Property," ih accordance with the following
instructions:

List each item for which reimbursement is requested. A reference shall be made to the
following (as applicable):

- The item n&ber for the ~ ~ e c i f i c - ~ of

i e cequipment
e listed in the Property
Schedule.

' The Contracting Officer's Authorization letter and number, if the equipment is not
covered by the Property Schedule.

- Be preceded by an asterisk (*) if the equipment is below the approval level.

(4) Materials and Supplies -Include equipment with unit costs of less than $1,000 or an
expected service life of two years or less, and consumable material and supplies regardless
of amount.

(5) Premium Pay - List remuneration jn excess of the basic hourly rate.

- . (6) Consultant Fee - List fees paid to consultants. Identify consultant by name or category -- -
as set forth in the contract's Advance Understanding or in the COA letter, as well as the
effort (i.e., number of hours, days, etc.) and rate being billed.

(7) Travel -Include domestic and foreign travel. Foreign travel is travel outside of Canada,
the United States and its territories and possessions. However, for an o~ganizationlocated
outside Canada, the United States and ~ t territories
s and possessions, foreign travel means
travel outside that country. Foreign travel must be billed separately from domestic travel.

(8) Subcontract Costs -List subcontractor(s) by name and amount billed.

(9) Otber -List all other direct costs in total unless exceeding $1,000 in amount. If over
$1,000, list cost elements and dollar amounts separately. If the contract contains
restrictions on any cost element, that cost element must be listed separately.

(1) Cost of Money (COM) - Cite the COM factor and bise in effect during the time the cost was
lncuned and for which reimbursement is claimed.

(m) Indirect Costs-Overhead - Identify the cost base, indirect cost rate, and amount billed for each
indirect cost category.

(n) -
Fixed-Fee Earned Cite the formula or method of computation for the fixed-fee (if any). The
fixed-fee must be claimed as provided for by the contract.

(0) Total Amounts Claimed - Insert the total amounts claimed for the current and cumulative
periods.

@) Adjustments -Include amounts conceded by the contractor, outstanding suspensions, and/or

disapprovals subject to appeal.

MH (RC)-4 ATTACHM.1
Rev397 ,
 i .
wi=
(q) Grand TotaIs

The contracting officer may require the contractor to submit detailed support for costs claimed on
one or more interim invoicesffinancing requests.

FINANCIAL REPORTING WSTRUCTIONS:

These instructions are keyed to the Columns on the sample invoicfinancing request.
1
Column A-Expenditure Category - Enter the expenditure categories required by the contract.
i
-
Column R--Cumulative Percentage of _EffortMrs.-Negotiated Enter the percentage of effort or
number of hours agreed to doing contract negotiations for each employee or labor category listed -
-- - in Column A.

Column C-Cumulative Percentage of Effort0h-s.-Actual- Enter the percentage of effort or

numba of hours worked by each employee or labor category listed in Column A.

-
Colu rnn D--Incurred Cost-Curren t Enter the costs, which were incurred during the current
period.

Column E--incurred Cost-Cumulative -Enter the cumulative cost to date.

- .

Column F-~ost'at Completion - Enter data only when the contractor estimates that a particular
---"-
e x p e n d i t m e c ~ ~ ~ o m t h e m unega-tiated.
unt Realisticmimates xre -esseri@l.

Column G- Contract Arnount - Enter the costs agreed to during contract negotiations for all
expenditure categories listed in Column A.

Columri &-Variance (Over or Under) - Show the difffeence between the estimated costs at
completion (Column F) and negotiated costs (Column G) when entries have been made in Column
F. This column need not be filled in when Column F is blank. When a line item varies by plus or
minus 10 percent, i.e., the percentage arrived at by dividing Column F by Column G, an
explanation of the variance should be submitted. In the case of an overrun (net negative variance),
t h i s submission shall not be deemed as notice under the Limitation of Cost (Funds) Clause of the
contract.

Modifications: Any modification in the amount negotiated for an item since the precelng report
should be listed in the appropriate cost category.

Expenditures Sot Negotiated: An expenditure for an item for which no amount was negotiated
je.g., at the discretion of the contracto: in performance of its contract) should be listed in the
appropriate cost category and all columns filled in, except for G. Column H will of course show a
1 00 variance and will be explained along with those identified under H above.

ATTACHMENT 1
 L
SAMPLE NOlCErFINANCING FSQUEST AND CONTRACT FINANCIAL REPORT
t
(b) InvoictlF~mcingRequest
No

(c) Ilzte hvuiu

(a> Billing Oflice Name and Addxis Prepared

NAnONAL W S m V I E S OF HEALTH \ (d) Contract

I
National Cancer Instiate, RCB
EPS.Room 6114
6120 EXECUTIVE BLVD hfSC 71% Effective

Payetk+dameand Address
ABC CORPORATION
100 Mun Strea (9 Tocal Eshmatcd Cost
Anywhm. USA zip code

Nunc, Title, % Phone Number ofofficial to Cg) Tot& Fixed

Whom Paymrnt is Sat Fct

,i'1 01) T?ris irtvoicdfinancing request

,
npnscnts reimbursable cwts for the period hrn
!I
I E r p n r t h Category'
~~
A
Cumulahve P m t a g c of

B
EfFoiVHn
Negotiated A c ~ l (1)
Incurnd Con
Cumat (I)Cumulative
Cost at
Cornpleho
n
Contracl
Amount Vrnanu
C D F, F G H
QO DmU Costs i
(1) Bmr Labor
(2) Fnnge Benefits I
I
I
1
r
- (3) Accountable
Roperty
(attach HHS-
- - -- .-- -
(4) Materials & 1
' SlJpplles
(51 Prmuum Pay
(6) Consultant Fees
I

I
I
(7) Travel I
' (8) Subconaacts 1
(9) Other I
Total Duect Cosrs 1 I
0)Cost of Money
(m)Overhead
G&A
(n) Fixed Fee 1 I

(01 Tolill Amount Clarmed f

(p) Adjustments 1
[ {q) Grand Tohls
I certify [hat all payments arc [or appnytnatc purposes and In accordance mth thc Contract

-.---,,-
(Name of Ofiicial)

Attach details as specified in the conbact

 SOUClTATlONlCONTRACTIORDER FOR COMMERCIAL ITEMS 11. REWION NVMBER ]PAGE r OF
OFEROR TO COMPLETE BLOCKS 12 17,23,24, & 30 - 1
2. COMTRACT NO. 3. AWARDEFFECTWE 4. ORDER NUME€R 6. SOtrClTATION NUMBER 8. SOUCnATlON lSSUE
00464404 OAE DATE

i
'
a. N A M E b. TELEPHONE NUMBErA (No collbn 8. ORER W E DATW
7. FUR SOUCITATION uAtl LOCAL TIME
INFORMATION CALL: Malinda Holdcraft, Contrect Specialist
301-4024509
9. ISWED BY CODE 1 10. TMS ACQUWON IS

National Cancer Institute-Officeof Aoquisltion

~ R E S ~ OR~ E IL1D n FOR:
6120 Executive Boulevard Room 6072
EzwstNEss
0rmsrm~ SMALL
EE
Rockville, MD 20852-7194 MS. 541990 euwss
- SEE STANDARD. ~SRVICEQIIBLED wriwu~. 0
OWNED S M A U BUSfNESS -
- - - 1 I . . D E L I V w FOR FOB DESnNA- 12. O l X M l N T TERMS 13b. R A W
TlON UNLESS BLOCK IS 138. THIS COUTRACT IS A
MARKED GSA Terns 8nd Conditions ORDER U*ER '14. METHWI OF SDUClTATION
wry DP4S (16 CFR 7001
SEE scti(EDuI.E C l R m C31m RFp
1 5 . O U N W TO CODE I 16. ADMlNtSTERED BY CODE 1
As stated in the SOW / As stated in block 9
I 7a. s?%%RmOw 1 FACILITY
COOE
18.. PAYMENT WILL BE MADE BY CODE

Graves Fowler Cfeetive National Institutes of Health, Office of Financial Management

5515 Security Lane, Suite 1109 CornmedalAccounts -- -
- R W i l e , Maryland 20852 2115 East Jefferson Street, Room 48432,MSC 8500
Bethesda, Maryland 20892-8500
-. - NO
TELEPHONE
- - I
D im. mEcr
OFFER
IF REMITTANCE IS D~FFERENTAND WT SUCH ADM(ESS r# l*b. S U M I T lNVOlCES TO AmRESS S H O W fN BLOCK
BELOW IS CHECKEO
WLESS B L w K
SEE ADDENDUM
20. 21. 22.
~CUEDUlXOF SUPPUES/ShRVIC€S WlANTtTY UNIT
,..
National Center for Cornplementaw end Alternative
Medicine (NCCAM) Health Communications Swmn
Contract. Base Year: 09/29/06 09/28/07 -
Minimum Requirement: as stated in contract 1 total

{Us?Reyeme end/or Attech A d d i t i o ~ Sheets

l 6s Wec.sseiyi
25. ACCOVNTING AND APPAOPRIAnON DATA 26. TOTAL AWARD AMOUNT (For Oovf. Use Onfy)
I
27.. SOLtClTATlON WCORPOSATIk3 BY REFERENCE FAR 52212.1, 62.212-4. FAR 62.212.3 AND 82.2124 A M ARACMED. ADDENOA -
BY REFFREXE FAR 52.2724. FAR 62.212.6
27b. CONfR*CIlPUACfUIGE ORDER fNCORWfl*'lES (6 ATTACHED. ADDENIM
b .
U 28. CONTRACTOR IS REQUlRFD TO SIGN TUtS DOCUMENT AND RETURN U 29. AWARD OF CONTRACT: AEF. OFFER
COPiES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AM0 DATED 0912912006
DELIVER ALL lfEMS SET FORTH OR OTHERWtSE tDkMTIFlED ABOVE AND ON ANY
.
YOUR OFFER ON SOLlCITATlON
~BCOCKsi. INCLUDING ANV ADMTIONS ~1 CHAN~ESwnicn ARE
ADDtnONAC SHEETS SU8JECT TO THE TERMS AND CONDITIONS SPECIFIED SET FORTH.HEREIN, IS ACCEPTED AS TO ITEMS:
I

308.SIGNATURE OF OCRROR~CONTRACTOR 131s.UNITED STATES OF AREKICA ISGWTURE OF cmmcnffiwiww

f.U
DATE SIGNED 3 131c. DATEAIGNEO

i q -99 -061
30b.NAME AND TtTLE OF SIGNER f f y p wpnntl 130~.

csntn Rarmussen. Contracting Oflieer

Theresa Graves, President
AWHOR~~ED FOR LOCAL RffROWCTlON STANDARD FORM 1449 (REV. 3t20051
PREVIOUS EDITION IS NOT USABLE
PI.~fhd -
by GSA FAR (48CFR) 63.212
32b. SIGNATURE OF AUTHORZED GOVERNMEW 32c. DATE '32d. PMNTED NAME AND llN OF AUTHORRED GOVERNMUUT
AEPRESEMATIVE . REPRESENTATIVE

I I
328.MAIUNG ADDRESS OF AUTHORIZED GOVERNMEKT REPRESENTATIVE '32f. TELPHONE NUMBER OF AUTHORtED G O V U I N W T REPRESWTATNE
I
328.E-MAIL OF AUTMORPED GOVERNMENT REPRESWATIVE

33. SHIP NUMBER 34. VOUCHER NUMEER 35. AMOUNT VERIFIED 36, PAYMENT ,97. CHECK NUMBER
CORRECT FOR

PARTIAL I FINAL COMPLETE PARTtAL FINAL

38 S/R ACCOUNT NO. 39 SIR VOUCHER NUMBER 40.PAID BY

1 1
41a. I CERTIFV THIS A C C W M IS CORRECT AND PROPER FOR PAYMENT 42a. BY
4lb. SIGNATURE AND TlfLE OF CERTIFYING OFRCER 141~.DATE

I-- 42b. RECEIVED AT 11Gtrbnl

2e. DATE AEC'D IYY/AAM/DO/ 42d. TOTAL CONTAINERS

I I I
STANDARD FORM 1449 IAN. 312005)BACK
 National Center for Complementary and Alternative Medicine (NCCAM)
Health Communications Support Contract

I: STATEMENT OF WORK:
BacJcgrounrf
Comp!ementary and alternative medicine (CAM) consists of medical and health care systems.
practices, and products that are not presentiy considered part of conventional medicine. Public
interest in, and use of CAM are widespread. According to the 2002 National Health Interview
Survey, 36 percent of Americans used some form of CAM during the preceding year (a figure that
rises to 62 percent when prayer for W t b reasons is included in the def~nitionof CAM). Evidence-
based research is beginning to offer answers into which modalities work or don't work, whether -
-- - -they are safe, and how they work However, most forms of CAM have not been sufficiently studied
to answer these important questions.

The National Center for Complementary and Alternative Medicine (NCCAM) is dedicated to
exploring complementary and alternative healing practices in the context of rigorous science;
training researchers; and disseminating authoritative information to the public and professionals. In
2005, NCCAM marked its sixth anniversary by releasing a 5-year strategic plan for 2005-2009,
Expanding Horizom ofHealth Care (see the NCCAM website, www.nccam.nih.~ov).The plan was
developed to address four strategic areas: 1) investing in research, 2) training CAM researchers, 3)
expanding outreach, and 4) advancing our organization. -- -
Effective health communications play a vital role in furthering each aspect of NCCAM's mission.
NCCAM meets this challenge primarily through its M c e of Communications and Public Liaison
(OCPL).

Communications Goal
DCPL's primary goals are to raise the public's awareness of issues unique to CAM and to raise the
awareness of NCCAM as the central source for credible and authoritative CAM-related
information. The OCPL does this by delivering proactive, creative, health communication products
and services; providing clear, accurate, science-based information; and increasing.awareness of
NCCAM's efforts to improve public health.

Statement of Work
The contractor will be responsible for providing a range of health communications activities that
include: strategic health communications program planning; formative communications research
and program evaluation; promotion of NCCAM and its programs to the public, "conventional" and
CAM health care practitioners, and researchers; media relations; materials development;
stakeholder outreach; partnership development; and rapid response communications. The contractor
wifl implement a new program to involve members of the public in scientific peer review. The
contractor will plan and implement a new educational campaign focusing on patienuprovider
communications regarding CAM use.

1: ~ G t e e i chealth communications promam ~lanning

Based on discussions and information gathered from OCPL,the contractor will identify
approximately five strategic communications priorities and develop an annual detailed program and
evaluation plan. The plan should be based on social marketing and health communications theory
and practices. The contractor will also anend an annual day-long planning retreat (held either at
NCCAM offices or at a local hotel or conference center) with OCPL and its other contractors,
including those that manage our information clearinghouse, manage our Web site, and assist with
 other communications activities; and attend monthly hour-long meetings at the NCCAM offices
with the same group. These annual remats and monthly meetings are to plan and update on project
work, They give the contractors an opportunity to understand the big picture of what OCPL is
doing, what the priorities for the ofice are, and how work in each contract is synergistic.

2. Formative communications wearch and promam evaluation

The cbntraetor will conduct formative~research,which may include such tasks as: conducting
literature reviews, telephone or in-person focus groups, interviews, and surveys; identifying and
characterizing key audiences, knowledge, attitudes, beliefs, and information needs; and testing
messages and materials. -
.

-- - NCCAM currently has a generic clearance From the Office of Management and Budget ( O M )to
conduct formative and evaluative research. The contractor will prepare instruments (for example,
focus group moderator's guides, interview guides, and survey questions), research methodology,
and other documentation for submission to OMB to conduct specific research activities under the
generic clearance. These items shall be submitted first to the project officer (PO) for review and
approval. The PO shall provide comments and return the documents to the contractor for revision.
Typical turnaround time will be 2-3 weeks for each instrument. The contractor may be expected to
conduct literature reviews, telephone focus groups, telephone indepth interviews, and omnibus
surveys (approximately 5 questions added to a larger omnibus survey). . ,
-
. -
For selected projects, the contractor will evaluate the impact of communications activities using the
. .
consumer research detailed above and data provided by NCCAM on calls to the NCCAM
clearinghouse and visits to the NCCAM Web site. The contractor will provide research reports that
include these data and implications and recommendations for programmatic changes and future
initiatives (assume one evaluation project per year).

3. Promotion of NCCAM and its wromams

NCCAM provides numerous public information services, including an information clearinghouse
accessible through a toll-free number and live-help service, a Web site rich with fact sheets and
other information products, a quarterly newsletter, monthly eBuUetin, a semi-annual Distinguished
Lecture Series, an online continuing medical education series, exhibits at professional meetings,
etc. The contractor will prepare a detailed promotion plan to promote NCCAM and specific
products and services through the media, third-party organizations, and online venues. OCPL shall
review the plan and decide which tactics to pursue.

4. Media relations
The contactor will have the capability tb perform several media miations tasks, including drafting
press kits (press releases and backgrounden), pitching stories, coordinating media telebriefings and
satellite media tours to disseminate emerging research findings, and uacking and reporting on
media response to press releases. Contractors should assume up to three media events per year that
disseminate research results, including press kits, pitches, telebriefings, and tracking reports.

The contractor will provide professionals with the expertise to conduct group and individual media
training of NCCAM spokespeople andhr grantees. Up to two full-day group trainings will be held
each year, each consisting of five participants, Two halfday individual trainings will be held each
year. Trainings will be held in the NCCAM offices.
 5. Messape develonment
Using formative research, the contractor wilI develop salient messages targeted to our key
audiences (CAM consumers, researchers, and health cam practitioners). The contractor should
utilize the principles of social marketing to develop messages, which will be incorporated into
NCCAM's communications materials and outreach and promotion activities.

6. Product development
For specific education or outreach program or for NCCAM as a whole, the contractor will develop
communications products. Products will jncorporate key messages and may include such items as:
fact sheets, brochures, print public service announcements, "bites and b-roll" packages, slide
presentations, CD-ROMs,etc, The contractor will provide ideas for new products and the -
- contractor's approach to developing materials. For exampjes of NCCAM products, visit
hm:l/nccam.nih.gov.

7. Stakeholder a q c h and partnership development

Based on the outcomes of tasks 1 and 3, the contractor will propose strategies to proactively involve
stakeholder p u p s in NCCAM communications activities. The contractor will identify key
stakeholder groups and opportunities for communications partnerships based on identified goals
and objectives. With approval from NCCAM, the contractor will initiate contact with possible
outreach partners to establish and maintain partnerships. The contractor will set up and prepare for
meetings and plan joint activities. Note: emphasis of this task is on building substantive
relationships nor logistical meeting support.

8. hvolvine ~ublicmembers in oeer review

In 2007, NCCAM shall launch a new program to include members of the public in the peer =view
process. These individuals will serve afongsidc scientific and technical experts as peer reviewers
and provide a unique perspective to reviews of clinicai and translational research grant applications.
The contractor will assist with the recruitment and training of these public members. The contractor
will develop a plan and timeline for recruiting members.The contractor will also develop
recruitment materials, such as flyers, text, and ads; and develop an application form and manage the
application process. The contractor wilt develop a training plan and cumcula (based on other
similar NM trainjng programs; which NCCAM shaB provide), coordinate logistics, invite
participants. develop training materials (agenda, handouts, slide presentations), and conduct an
evaluation of the training sessions.

9. Raoid resmnse communications

The contractor will assist OCPL in quickly responding (within 1 day to I week depending on the
project) to emerging information or situations in the research field. NCCAM has a rapid response
communications plan that involves all levels of NCCAM leadership and various communications
elements. NCCAM shall alert the contractor should this need arise and provide all relevant
background information. The contractor will quickly assemble lists of stakeholders and/or the
media regarding new developments. The contractor will draft talking points or a statement for the
media if needed.

10. Patientlnrovider communications carnoaim

NCCAM is planning and developing a new educational initiative to emphasize the importance af a
dialogue between patients and health providers regarding the use of CAM. The patient focus is on
older Americans specifically. Several aspects of the formative research phase have been completed
including a literature review, surveys of the target audiences, and focus groups with health care
providers and consumers. The contractor will develop and implement a communications campaign
 that includes messages, materials, and communications channels to convey the messages for both
health professionals and consumers. Materials will likely include a brochure, fact sheet,Web
content for consumers and professionals, and letters to third-party organizations.

I 1. Proiect management and administration

The contractor will deliver monthly invoices accompanied by monthly reports to the project officer
and contracting officer. Reports should detail activities completed during the preceding month, as
well activities planned f& the follo&ng month. In staffingthis contract, the contractor will
provide as Key Staff:
A project director with extensive health communications and public relations experience (at
- least 8-10 years experience) whe can serve as senior public affairs counsel to NCCAM and
oversee staffing, reporting, and dl communications activities.
-- .
A project manager with at least 3-5 years of health communications expwience to oversee day-
to-day operations.

Other staff should include individuals with skills, training and expertise to respond to the specific
health communications requirements of this SOW as outlined in the tasks above, including media
relations, media training, evaluation mew%,creative services. and crisis communications.

Base Year: September 29,2006 through September 28,2007

opkon Year 1: September 29,2007 through September 28,2008
Option Year 2: September 29,2008 t h m g h September 28,2009
Option Year 3: September 29,2009 through September 28,2010

The contractor shall be reimbursed by the Govemmnt in an amount not less than the
minimum commitment 900 hours, nor more than the maximum commitment of 3300 hours
for the base year and each option.

1V: ORDERING AND ORDER LIMITATIONS:

FAR Clause 52.216-18 Ordering (Oct 1995)

A. Any slipplies and services to be furnished under this contract shall be ordered
utilizing the record of call mechanism by an authori~edN C C M delegated
acquisition official. For purposes of this contract, Malinda Holdcraft, Contract
Specialist, National Cancer Institute-Office of Acquisition (back-up: Deborah
Moore, Contract Specialist, NCI-OA) is the only delegated acquisition official
authorized to place records of call. Orders from individualsother than those
persons herein shall not be accepted by the Contractor. Such orders may be issued
in accordance with the performance'periods. The Contractor shall confirm order
acceptance with the Government acquisition official within twenty-four (24) hours
of receipt if a record of call order is faxed.

B. All delivery orders or task orders are subject to the terms and conditions of this
contract. In the event of conflict between a delivery order or task order and this
contract, the contract shall control.
 C. If mailed, a delivery order or task order is considered 'Tssued" w h e ~the
Government deposits the order in the mail. Orders may be issued orally, by
facsimile, or by electronic commerce methods only if authorized in the Schedule.
(End of clause)

FAR Qause 52.216-19 Order Litations (Oct,19%)

Minimum order. When the Government requires supplies or services covered by this
contract in an amount of less than 900 hours, the Government is not obligated to purchase
nor is the Contractor obligated to furnish, those supplies or services under the contract.
-
Maximum order. The Contractor is not obligated to honor-
(1) Any order for a single item in excess of, See I: Statement of work;
(2) Any order for a combination of items in excess of, See I: Statement of work or,
(3) A series of orders from the same ordering ofice within 1 year that together call
for quantities exceeding the limitation in paragraph (b) (1) or (2) of this
section.

If this is a requirements contract (i-e., includes the Requirements clause at subsection

52.21 6-21 of the Federal Acquisition Regulation (FAR)), the Government is not required to
order a part of any one requirement from the Contractor if that requirement exceeds the
maximum-order limitations in paragraph (b) of this section. --
Notwithstanding paragraphs (b) and (c) of this section, the Contractor shali honor any order
exceeding the maximum order limitations in paragraph (b), unless that order (or orders) is
returned to the ordering oSce within 30 days after issuance. with written notice stating the
Contractor's intent not to ship the item (or items)called for and the reasons. Upon receiving
this notice, the Government may acquire the supplies or services from another source.
(E!nd of clause)

52316-22 Indefinite Quantity (Oct 1995)

A. This is an indefinite-quantity contract for the supplies or services specified and

effective for the period stated, in the Schedule. The quantities of supplies and
services specified are estimates only and are not the exact quantities that will be
purchased under this contract.

B. Delivery or performance shali be made only as authorized by orders issued in

accordance with the Ordering clause. The Contractor shall furnish to the
Government, when and if ordered, the supplies or services specified up to and
including an equivalent quantity of supplies or services designated as the
"maximum amount." The Government shall order at least an equivalent quantity of
supplies or services designated as the "minimum amount."

C. Except for any dollar limitations on quantities in Pricing and Schedule, there is no
limit on the number of record of calls that may be issued.

D. Any record of calVorder issued during the effective period of this contract and not
compleled within that period shall be completed by the Contractor within the time
specified in the order. The contract shall govern the Contractor's and Government's
rights and obligations with respect to that order to the same extent as if the order
were completed during the contract's effective period; provided, that the Contractor
 shall not be required to make any deliveries under this contract more than 45
working days after the expiration of the contract's period of performance.
(End of clause)
V: DELIVERY:

A. , Deliveries and Acce~tance

1. ~at/sfactor~ &rforrnance of this contract shall be deemed to occur upon the

Contractor's delivery and acceptance by the Contracting Officer, or the
duly authorized representative. of the services pdvided. For purpose of
this contract the duly authorized representative shall be the NCCAM
Project Officer. The Contracting Officer or the duly authorized -
representative will perform inspection and acceptance of materials and
services to be provided. Inspection and acceptance shall be performed at
the address of the duly authorized representative. Acceptance may be
presumed unless otherwise indicated in writing by the Contracting Officer
or duly authorized representative within 30 days of delivery.

2. The reports shall be delivered to the NCCAM Project Officer:

Address will be provided upon a ~ a r d

-.-
M: PROJECT OFFICER:

The following Project Officer will represent the Government for the purpose of this
contract:
Aiyssa Coder
Chris Thomsen

The Project Officer i s responsible for: (1) monitoring the Contractor's technical progress,
including the surveillance and assessment of performance and recommends to the
Contracting Officer changes in.requirements; (2) interpreting the specifications and any
other technical performance requirements; (3) performing technical evaluation as required;
(4) performing technical inspections and acceptances required by thjs purchase order; and
(5) assisting in the resolution of technical problems encountered during performance.

The Contracting Officer is the only person with authority to act as an agent of the
Government under this purchase order. Only the Contracting Officer has authority to: ( I )
direct or negotiate any changes in the specifications; (2) modify or extend the period of
performance; (3) change the delivery schedule; (4) authorize reimbursement to the
Contractor any costs incurred during the performance of this contract; or (5) otherwise
change any terms and conditions of this mnaact.

The Government may unilateraily change its Project Officer designation.

VII OPTIONS:

FAR Clause 52.217-9 Option of Extend the Term of the Contrad (March 2000)
A. The Government may extend the term of this contract by written notice to the
Contractor within 30 days; provided that the Government gives the Contractor a
 preliminary written notice of its intent to extend at least 30 days before the contract
expires. The preliminary notice does aot commit the Government to an extension.

3. If the Govenunent exercises this option, the extended contract shall be considered
to include this option ciause.
C The total duration of this contract, including the exercise of any options under this
ciause, shall not exceed three (3) years.
(End of Clause)

VIIl CONTRACT PAYMENT:

4

Listed below are the steps to be taken for both the authorized user and the Contractor in
. order to initiate and receive payment promptly.

Contractoc (MMS)R a r d of call number should be given to the Contractor at the time the
order is placed. The Contractor is cautioned not to accept an order unless a
proper record of call number is issued. This record of call number is to be
completed in accordance with

Original invoices are to be submined monthly to the addresses indicated on

Page 1, Block 25 of the contract. Invoices shall cite the contract number and the
word of call number.
. -
~utkorized'her:The record of call should be entered into thc Delegated Rokuremmt System
(DELPRO) at the time the call is placed. As deliveries are made, the receiving
information should be entered into the DELPRO System to ensure payment to
the Contractor.

IX MVOlCE SUBMISSION;

lnvoices shall be submitted in accordance with Attachment 1- INVOICE AM) PAYMENT

PROVISJONS to the contract.

8 TERMS AND CONDITIONS:

GSA TERMS AND CONDITIONS APPLY

ATTACHMENTS TO TI= CONTRACT

Attachment I: Invoice Payment Provisions

 Isvoice aMt Paymeat Provisions
B e following c l a w is applicable to all purchase oniers: h m p f Payment (Feb 02) FAR 52.232-2s. %@lights of this dulse and NIH implemurtation
requinments fo'llow:
1. Invoice Requimwaits
A. An invoice i s tbe Contractor's bill or wrjtm request fur
payment under the contract for supplies delivered or
services performed. A proper invoice is an "Original"
which must include the itws lleted in subdivisionlr 1
through 9, below. If the invoice does not comply with
UXEX quirwnenn, ttie Contmtor will be notifd of Ihe
defect within 7 days after the date the designated billing
office received the invoice (3 days for meat, meat food
products, or fish, and 5 days for perishabltagticubraI
commoditieb, edible fats or oils) wich a statemkt of the
reasons why it is not a proper invoice. (See exceptions
-underII., below.) Untidy noti8cstisn wilt be taken into
accouot in the compulation of any i n ~penaltyt owed
the Contractor.
Name ant! A d d m of the Contraclor.
Invoice date.
ContractRurchase Order number.
Description, quantity, unh of mcasure, unit prict,
and extendedprice of supplies delivered or mites
W f d .
Shipping and payment terms (cg,shipment
nurnbcr and riate of shipment, prompt payment
discount temar;)
Name and oompir9e maifing address where
payment h to be sent.
Name (where practicable). tkle. phone number eod
m.
mailing address of person to be notified in event of
a defective invoice.
Any other infomaion or documentation required
by the purchase order (such as evideace of
shipment).
Invoi* identificalion number. (Optima1 but
strongly encouraged.)
B. Shippingcosts will be reimbursed only if atitharid by the
Contracl/hrrchase Order, If authorized, shipping oosta
must be i t m i d Where shipping wsts exceed $100, the
invoke must b supported by a bill of lading or a paid
canier's receipt
C. Mail an original and one copy of the itemized invoice to:
National Institutes of Health
O N , Commtrcial Accounts
21 15 E. Jefferson SW, Room 4B-432
Bethcsda, MD 20892
Invoice lnstrucrians
For inquiries regarding payment call:
Chief, Accounts Payable Section, OFM,APB
(301) 4964088
In order to facilitate the p q t payment of invoices for
"SuviceTypePurchaseOrdezs" ag.Prafessional SMices,
Programming Services, it is ncommended that the vendor
submit a photocopy of the invoice to the Project Offices
designated for tire acquisition.
lavofce Payment -
A. Excegt as indicated in paragraph B., M o w , the due date
.
for making invoice payment6 by the dtsignatrd payment
office shaI1 be the l a w of the follwvidg two evdots:
1. The 30th day a f t u the designetcd biUing office bas
d v e d a proper invoice.
2 The 30th day akr Government acoept;uwc of
supplies delivered or betvias pnfonntd.
3. The due date for making invdce paymeats for meat and
meal f d producls, puishabk alpicultnral canmdtics,
dairy products, and edible fats or oils, sbaU be in - - -
accordance with the Prompt Payment Act, as amended.
Interest Penalties
A. An inleresl penalty shall be paid aumrnaricafly,if payment
is not made by the due date arid the conditions listed below
rare m if applicable.
' I. A proper invoice was reaivcd by rhe designatad
billing office.
2 A receiving report of other Government
documntatioa authori7ingpayment was pressed
and then: was no disagreemat over quantity,
quality, or contractor compliance with m turn or
condition.
3. In the case of s final invoice for arry balance of
funds due the c o n m o r for supplies deliverwl or
services performed, the amount was not subject to
further settientent itctionsbwwm cheCovenu~at
and tbe Contractor.
B. Determination of inktest and penalties due will be made in -
accotdancc with the provisions of the PromptPaymentAd,
as amended, the Contract Disputes A a and regulations
iwtd by the Office of Management and Budget
 6

NC,tAv"oANo. om115
~I.THISCO~CTISARATEDORDER IRAT~NG I PAGE OF PAGES
A WARDICONTRACT UNDER DPAS ( I s CFR 350)
1 , 14
otmu\c~i~roc.inn ~dc,.t.) NO. 3. ISECIWE DATE 14. R E Q U L ~ O N
PURCHAS~.RFQUEST~OECT NO.
KO-24209 M02-CO-24209
SUED BY
261024209
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6 ADMNWENDBY(Iloihadmh5)
I CODE \

--l
:ions1 Cancer institute OEM Admin. Resource Centers .
,earth Contracts Branch, ESS
?cutivePlaza South. Room 620 Omcc of Elrtrnmuml Management
10 Rockville Pike MSC 7224 lmmtdiate Office of Director
:hesda Maryland 2089272% @FP No. NO2C071042-61 )

AME AND ADDRESS OF THE COMRACfOR (No, s t m ~a&,eouncy. StWe mnd Z[P Code)
FOB Dczlinaum FOB Origin
tthews Media Group Inc
I1 Executivi BIvd
- 9 DISOUNT FOR PROMPT PAYMWT
:kvilk, Maryland 20852
-- - -

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ACE OF PE'RFORMANcE..Rockvilk, Maryland
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TO IfEADDRESS S H O W M
SEE SGCTON G
FACIKW CODE
C) ~~'nmG.3.
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SHlf ~~FOR CODE 1 112. PA- BE W E
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+EESECTION C , ARTICLE C.2, 1 - I SEE SECTION G, ARTICLE G.3. I
AUIXOWIY FOR USING OTHER TtLAN NU AND OPE24 COMPETEION 114. ACCOGG
AND APPROPRIATION DATA
W1 28336601 " (b)(4)
3 10 U.S.C. 2304(c) ( )
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DOC NO. N2C024209A

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.m NO. I 5B. S U P P L ~ E R W C E S 1 15COUANlTIY 1 ISD UMT I 15E.U M T 15F. ~AMOUNT
ITLE:
CANZ: s
URREIrrT OBLIGATION: s 65,000
ONTRACT PERIOD: OllOW2002 through 12/02/2002 S
ONTRACT TYPE: Cost-Plus-Fixed Fee, TERM S
15G TOTAL AMOUNT OF CONTRACT S 83,745
16. TABLE OF CONTENTS
SEC DESCRPTTON I PAGHS) 0 JSEC I DESCRDTION ~PAWS)
PAKT I -THE SCHEDULE -
PARTn CONTRACT CLAUSES
A f SOU(3TARON/CONTRACT F O R T I I x( 1 CoNIRACTCLAUSES \ 14
B / SUPPLIES OF SERVICESAND PRICESKOSTS 1 3 7' PART m UT oi= - E X H I B TS
~ o m ATTACH
C I DESCRIPTION~SPECSJWORKSTATEhENK 1 5 f X 1 J LISTOFATTACEMENEj 1 14
D 1 PACKAGINGAND W G 1 11 1 -
PARTN REPRESENTATIONS AND INSTRUCTIONS

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N 1 12 1'7 / L NSTRS CONDS .ANDNOTICES TO OFERORS
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CONTXACTIIVG OFFICER WILL COMPLETE ITEM 1 7 OR 18 AS APPLICABLE
-
CONTRACXOFLS NEGOTIATED AGREhQ3VT (Gmhnc!or ir required to s i ~ this
p douncrd 18. 9 AWARD ( ConIsacta rs not w u h d to sign (hisd-cnt.)
l r a m ] copies to issuing nfia.) Conmaoragrees !o k n i s h and deliver dl ituns or Ymu o&I on Solicitailon Number
o n dl the wrvices sd fonh or &exwise identilied lbove and on m y conluttutian sheets far Ibc including tbo additions or changes made by you which sddjGm of Jlangu are re1 forlb m
u h t i o n sfatcd henin.sl'bcrights and obiigationt sf ihc partics to this contract &all be subleu to full a h . is brnin accqd as to the items listed above and on ury mntinosdan shc&
gourhtd by !he Coltowing documents: (a) this awad'ctmtract, @) the sd~uhtrm,if.my, and (c) This award consumnmcr the wnmt which cwrir~sof (be fotlowing documm(s: (a) the
I pmvidans. re~su&ations, catifiwticns, and sprcificaf~o~, er an anached a incorpcnted by Govxmmt's soliciultion and your oRu awl @)this avrrffwatracl. No fvrcha
rcncc herein. (Aitachmcnts arc listcd hatin.) l m ~ donurren~ d is massdry.
.. NAME AND MLE OFSIGNERuw or win!) )MA. NAME OF C O K I K A ~ G OPICER

4. NAME OF C O ~ C I O R i PC.DATE SIGNED UIB. UNlTED STKIES OF AMERICA 20C.DATE SIGNED

BY BY .

(Stpaturc of puson aulhon~edto SIP) (S~gnaatrtof Gmbactmg 0 % ~ )

175PO-01-!52-6069 16107 S T A M M U ) FORM 26 W V 4-85)

Pcauibcdby GSA
MOUS EDITION UP.%SAFJLE .GPO. t98JO. 461-175 (411) FAR (48 CFR)S'I 214(8?
 .
Contract No N02-CO-24209

DETAILED TABLE OF CONTRACT CONTENTS

. SECTION A * SOLICITATIONICONTRACTFORM ........................ 1

SECTION B .SUPPLIES OR SERVICES AND PRlCESlCOSTS ............. 3

4

SECTION C .DESCRlPTlONlSPEClFlCATlONSMtORKSTATEMENT ........ 5

..

.
SECTION D PACKAGING, MARKING AND SHIPPING .................. 11

SECTION E .INSPECTION AND ACCEPTANCE ........................ 11

SECTION F .DELIVERIES OR PERFORMANCE ........................ I1

SECTION G .CONTRACT ADMINISTRATION DATA . . . . ; . . . . . . . . . . . . . . . . 12

. . .
-
SECTION H SPECIAL CONTRACT REQUIREMENTS . . . . . . . .' . . . . . . . . . . . 14
...

SECTIQN I .CONTRACT CLAUSES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

SECTION 3 .LIST OF ATTACHMENTS ................................ 14

SECTION K .REPRESENTATIONS AND CERTlFlCATlONS . . . . . . . . . . . . . . . 14

Page 2 of 14
 Contract No. N02-CO-24209

-
SECTION B SUPPL1ES OR SERVICES AND PRICESiCOSTS

ARTICLE 8.1. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES

The Contractor shall provide support services for the National Center for Complementary
and Alternative Medicine contract, "NCCAM Distinguished Lecture Series" in accordance
with Article C.I., Statement of Work, and all terms and conditions as negotiated herein
and under the Basic Contract N02-CO-84205.

ARTICLE B.2. ESTIMATED COST AND FIXED FEE

-- ----
a. The estimated cost of this contract is (b)(4)

b. The fixed fee for this contract is+ (b)(4) -

'The fee shall be- lratio to the
paid in direct
level of effort expended; that is, the percent of fee paid shall be equal to the percent
of total effort expended. Payment shall be subject to the withholding provisions of
the clauses ALLOWABLE COST AND PAYMENT and FIXED FEE referenced in the
General Clause Listing in Part I!, ARTICLE 1.1. of the Basic Contract M02-CO-84205.
Payment of fixed fee shall not be made in less than monthly increments.

c. The Government's obligation, represented by the sum of the estimated cost plus the
fixed fee, is $83,745.

d. ---are $65,000,
Total funds qrrently available for payment and allotted to this contract
-
of which (b)(:) represents the estimated costs, and of which'-~bj2j-"~epresents
the fixed fee. For further provisions on funding, see the LIMITATION OF FUNDS
clause referenced in Part !I, ARTiCLE 1.2. Authorized Substitutions of Clauses of the
Basic Contract N02-CO-84205.

e. It is estimated that the amount currently allotted will cover performance of the
contract through October 15,2002.

f. The Contracting Officer may allot additional funds to the contract without the
concurrence of the Contractor.

ARTICLE B.3. PROVISIONS APPLICABLE TO DIRECT COSTS

a. Items Unallowable Unless Otherwise Provided

Notwithstanding the clauses, ALLOWABLE COST AND PAYMENT, and FlXED

FEE, incorporated in this contract, unless authorized in writing by the Contracting
Officer, the costs of the following items or activities shall be unallowable as direct

Page 3 of 14
 Contract No. N02-CO-24209
costs:

(1) Acquisition, by purchase or -lease, of any interest in real property;

(2) Special rearrangement or alteration of facilities;
(3) Purchase or lease of any item of general purpose office furniture or office
equipment regardless of dollar value. (General purpose equipment is defined as
any items of personal property which are usable for purposes other than
research, such as ofice equipment and furnishings, pocket calculators, etc.);
(4) Travel to attend general scientific meetings;
- - . (5) Foreign travel;
(6) Consultant costs;
(7) Subcontracts;
(8) Patient care costs;
(9) Accountable Government property (defined as both real and personal property
with an acquisition cost of $1,000or more and a life expectancy of more than
two years) and "sensitive items" (defined and listed in the Contractor's Guide for
Control of Government Property), 1990, regardless of acquisition value.
(10) Printing and Reproduction Costs for Publications (as defined in the NIH Manual I

- - Issuance 6308 located on website -- -

http:lhrvww?.od.nih.oov/oma/manualcha~ters/)

b. Travel Costs

(1) ~ornesticTravel

(a) The Contractor shall invoice and be reimbursed for all travel costs in
accordance with Federal Acquisition Regulations (FAR) 31.205-46.

c. Government DiscountAir'Travel Rates 1.

Reference Basic Contract N02-CO-84205

ARTICLE B.4. ADVANCE UNDERSTANDINGS

In addition to the Advance Understandings covering Task Order Provisions, Indirect

Costs, and Non-Personal Services, as stated in the Basic Contract N02-CO-84205, and
other provisions of this contract notwithstanding, approval of the following items within
the limits set forth is hereby granted without further authorization from the Contracting
Officer.

a. The contractor agrees to immediately notify the Contracting Officer in writing if there
is an anticipated overrun (any amount) or unexpended balance (greater than 10
percent) of the amount allotted to the contract, and the reasons for the variance.

Page 4 of 14
 Contract No. N02-CO-24209
Also refer to the requirements of the Limitation of Funds and Limitation of Cost
Clauses in the contract.

SECTION - DESCRIPTIONISPECIFICATIONSMIORK STATEMENT

ARTICLE C.1. STATEMENT OF WORK
*

a. Independently and not as an agent of the Government, the Contractor shall furnish
all the necessary services, qualified personnel, material, equipment, and facilities,
not otherwise provided by the Government as needed to perform the Statement of
Work below:

(I)Backaround and Overview

Complementary and alternative medicine (CAM) practices are best described as

those not presently considered an integral part of conventional medicine. CAM
usage has been continually on the rise. Historical precedent predicts the
promise of CAM modalities to expand the health care repertoire; however, there
. is to date little definitive scientific evidence to establish their safety and efficacy.

In 1998, Congress established the National Center for Complementary and

Alternative Medicine (NCCAM) at the National institutes of Health. NCCAM is
dedicated to exploring complementary and alternative healing practices in the
context of rigorous science; training researchers; and disseminating
authoritative infomatian to the public and professionals. To achieve these
goats and to ensure that NCCAM's actions are commensurate with the public
trust, the Center has developed a 5-year strategic plan entitled, Expanding
Horitons of Healthcare. The plan was written to address four strategic areas:
I) investing in research, 2) training CAM researchers, 3) expanding outreach,
and 4) facilitating integration. (See the NCCAM website, www.nccam.nih.aov)

As part of the plan to expand outreach, NCCAM will strive to create a public
image that conveys a dedication to exploring complementary and alternative
healing practices in the context of rigorous science, and also providing accurate
information to consumers with sensitivity and compassion. To this end, NCCAM
will use a variety of methods, media, and technologies to provide a timely
source of evidence-based, CAM information.

As part of its outreach and education strategy, NCCAM will host a Lecture
Series entitled, Distinguished Lectures in the Science of Complementary and
Alternative Medicine.The goals of the Lecture Series are to:

Page 5 of 14
 Contracf No. NOZICO-24209
(a) Promote NCCAM as an organization that adheres to uncompromising
standards of excellence in the pursuit of science.
\

(b) Educate scientists, stakeholders, and the interested public regarding what
CAM is,and what-it is not.'

(c) Attract talented and creative scientists to apply their expertise and
knowledge to help the advancement of the science by increasing
awareness of NCCAM and its scientific mission throughout the basic and
clinical research community.

(2) Description of Lecture Series

Frequencv and Duration

The Center will'host 3 lectures.

Topic Areas
During the first year, lectures will place CAM within the historical and cultural
- -
context of medicine as an ever-evolving discipline. Subsequent lectures will
cover topics spanning the five domains within which NCCAM categorizes the
many and diverse CAM approaches: 1) alternative medical systems, 2) mind-
body interventions, 3) biologically based treatments 4) manipulative and body-
based methods, and 5) energy therapies.

Selection of Lecturers
Lecturers will be individuals who have distinguished themselves for their
accomplishments such that they have national or international recognition by the
larger scientific community as evidenced by, for example, membership in the
Institute of Medicine or National Academy of Sciences. The NCCAM Director,
with input from NCCAM senior staff, will select the lecturers.

Audience
The primary audience is the NIH community and other government agencies in
the Washington, DC, area that have an interest in CAM. The secondary
audience is the larger conventional and CAM research communities, advocates,
and the interested public.

Loqistics
The event wili occur on the NIH campus, in Lipsett Auditorium over the noon
hour. The lecture will also be shown by NIH Videocast live via the web.
Archived lectures will be available on the NCCAM website.

Page 6 of 14
 Contract No. N02-CO-24209

Outcome
To archive the role of the Lecture Series in establishing NCCAM's history,
NCCAM will commission and publish a compilation of the lectures.

Speakers in 2002
March 11,2002: Stephen Straus
The Director of NCCAM, Dr. Stephen E. Straus, will deliver the Inaugural
Lecture on March 11,2002. He will provide an overview of CAM, what it is, who
uses it, etc.
- - -

July TBN, 2002: Charles Rosenberg

Charles Rosenberg of Harvard, one of the nation's most eminent medical
historians, will place CAM in the context of medicine as an ever-evolving
discipline. He will discuss the shiing boundaries from the 19th into the 20th
century surrounding mainstream medicine and what is novel about today's
situation, and why the issue of alternative medicine seems so conflicted.

November 7,2002: Arthur Kleinman

-
'The Global Transformation of Health Care: Cultural and Ethical Challenges to
Medicine." Arthur Kleinrnan is the Maude and Lillian Presley Professor of
Medical Anthropology and Professor of Psychiatry at the Harvard Medical
School, where he chaired the Department of Social Medicine from 1991 to 2000

(3) Tasks
Overview

NCCAM will use a contractor to plan, develop, and carryout publicity and
promotion for the Lecture Series. The contractor will include three tasks:

(a) Promotion. Including the NIH, local media, and community. Nationwide
Promotion. To bring awareness of NCCAM in the larger conventional and
CAM research communities and to draw viewers to the web to view the
lecture series.

(b) Event Coordination. Logistics, event coordination,~evaluation.

(c) Series Summary. Editing and manuscript coordination.

Under the direction of the Director of Communications, the contractor will

provide and implement a plan to meet for each of the tasks described above.

Page 7 of 14
 Contract No. N02-CO-24209

Task 1. Promotion
.-
Posters
A poster design is being developed by the NIH Medical Arts Branch. The
contractor will coordinate production, distribution, and hanging the posters
around the NIH or elsewhere in the Washington, DC area.
- -
Determinina S~ecificGroups and Individuals
NCCAM will develop a list of key.groups and individuals to invite. This list
will include key advocates, including Congress, and interested public, CAM
practitioners. The contractor will maintain the mailing lists for all Lecture
Series. All data should be entered into a database and be searchable by
category. The information contained in the database will be the property of
NCCAM. The following levels of notification may occur:

(a) Personal invitations: A formal letter from NCCAM with brochure mailed -- -
. to specific individuals andtor groups.

(b) Personal e-mail notification: An e-mail from NCCAM to a e individual or

group notifying them personally of the event.

(c) Broadca'st e-mail notification: E-mail sent to listsenre or bulletin

boards.

Press Refease
A press release will be written and should be sent to the appropriate
venues as determined by NCCAV1sOffice of Communications.

Web Site
NCCAM will host the web page for the Lecture Series. The contractor will
coordinate with NCCAM's webmaster to ensure timely posting of
information.

Journal Advertising
The contractor will develop and place an advertisement/announcernent for
the Lecture Series in specific journals (up to 10) to be determined by
NCCAM. The contractor will oversee the design and development as well
as the placement and purchasing of advertising space. The announcement
will also be used in the NCCAM Newsletter.

Page 8 of I4
 Contract No. NOZ-CO-24209
Task 2. Event Coordination

Administrative
The contractor shall coordinate all logistical arrangements for the lecturers.
This includes honoraria, travel, and lodging and per diem. The contractor
shall compose and send formal invitations to the Lecturers and invited VIP
guests. Maintain database of invitees.
-
The Event
VideoCast
Contractor shall coordinate video crew and all arrangements through NIH
Medical Arts, The signal will be streamed to the NIH VideoCast department
and'broadcastedon the web. Coordinate posting of digitized lecture on
NCCAM website.

AudioNisual Reuuirements
The contractor should be on site for each event and make sure that
appropriate audiovisual requirements are met. This includes managing
- - media, photography, etc. and coordinating with NiH and NCCAM staff.
NCCAM will use an NIH photographer. A NIH photographer will be used.
The contractor shall ensure appropriate photographs are taken.

Prooram
The contractor will design and produce a program booklet for the event, as
directed by NCCAM, The booklet wit1 include the agenda, Lecturer's bio and
photo, overview of NCCAii1 and Lecture Series. Coordinate onsite activities,
including order of speakers, introductions, etc.

Arransements for meetings with NCCAMINIH staff

The lecturer may meet with different NIH and/or NCCAM staff as
necessary. The contractor will coordinate the meetings and provide a
schedule of activities.

Task 3. Series Summary

The contractor shall arrange for an experienced writededitor to create a

summary of each lecture for publication by NCCAM. Contractor shall oversee
production, review by the Lecturer., and final preparation of the summary. Each
lecture will be summarized separately.'

Page 9 of ' 14
 Contract No. N02-CO-24209
ARTICLE C.2. REPORTING REQUIREMENTS

a. Technical Reports

In addibon to those reports required by the other terms of this contract, the
Contractor shall prepare and submit the folhwing reports during the period of
performance of this contract:
-- ,

(1) -,MonthlyProgress Report

-- -
This report shall include a description of the activities during the reporting
period, and the activities planned for the ensuing reporting period. The first
reporting period consists of the first full month of perfomance plus any
fractional part of the initial month. The first report shall be due February 15,
2002. Thereafter, reports shali be due on or before the fifteenth (15") calendar
day folfowing each reporting period.

(2) Final Report

This report shall consist of the work performed and results obtained for the
entire contract period of performance as stated in Section F of this contract.
This report shall be in sufficient detail to describe comprehensively the results
achieved. The Final Report shall be submitted on or before the last day of the
contract performance period. An annual report shall not be required for the
period when the Final Report is due.

c. Other ReportsIDeliverables

('I) The contractor will prepare a summary report after each lecture that documents
the activities, tasks, outcomes, and expenditures. The contractor will prepare
an historical file of each lecture that includes all products, invitation lists, and
media coverage reports.

c. The items specified above shall be delivered F.O.B. Destination as set forth in FAR
52.247-35, F.O.B. DESTINATION, WITHIN CONSIGNEES PREMISES (APRIL
1984), and in accordance with and any specifications stated in SECTION D,
PACKAGING, MARKING AND SHIPPING, of the contract:

Page 10 of 14
 Contract No. N02-60-24209
No. of Copies No. of Copies

One (I) One (I)

Task Order Monitor - Robin M. Irving

National Center for Complementary
and Alternative Medicine
Democracy II, Suite 200 - -
6707 Democracy BIvd
- - , - Bethesda, Maryland 20892
Contracting Officer
National Cancer Institute
Research Contracts Branch
6120 Executive Blvd, MSC 7224
Executive Plaza South, Room 620
Bethesda, Maryland 20892-7224

d. Unless otherwise specified, deliveries shall be made to the Delivery Point specified
above Mondays through Fridays (excluding Federal Holidays) between the hours of
8:30 a.m. and 5:00 p.m. EST only. Supplies or services scheduled for delivery on a
Federal holiday shall be made the foiIowing day.

- .
-
SECTION O PACKAGING, MARKING AND SHIPPING
-- -
All deliverables r'equired under this contract shall be packaged, marked and shipped in
accordance with Government specifications. At a minimum, all deliverables shall be
marked with the contract number and contractor name. The Contractor shall guarantee
that all required materials shall be delivered in immediate usable and acceptable
condition.

-
SECTION E INSPECTIONAND ACCEPTANCE

Refer to Basic Contract N02-GO-84205

-
SECTI0N.F DELIVERIES OR PERFORMANCE

ARTICLE F.1. PERIOD OF PERFORMANCE

The period of performance of this contract shall be from January 2, 2002 through
December 2,2002.

ARTICLE F.2. LEVEL OF EFFORT

a. During the period of performance of this contract, the Contractor shall provide (b)(4) :
I
direct labor hours. The labor exclude vacation, sick leave, and holiday. It is --,----'
estimated that the labor hours are constituted as specified below and will be
expended approximately as follows:

Page 11 of 14
 Contract No. N02-CO-24209
Labor Category Labor~HOURS
Sr. ProfessionaVProfessional
AdrninistrativeiOther Support -
I ?
I
i (b)(4)
.-
Total -

b. The Contractor shall have satisfied the requirement herein if not less than 95% nor
. more than 105% of the total direst labor hours specified herein are furnished.
- - c. In the event fewer hours than the minimum specified number of direct labor hours in
the total categories are used by the Contractor in accomplishing the prescribed work
and the Government has not invoked its rights under the clause TERMINATION
(Cost-Reimbursement) Federal Acquisition Regulation 52.249-6 incorporated in this
contract, these parties agree that the fee will be adjusted based solely upon the
quantity of hours by which the number of direct labor hours furnished is less than the
number of direct labor hours specified in this ARTICLE. The resufting adjustment
_ shall be evidenced by a contract modification.
- -.
ARTICLE F.3. CLAUSES INCORPORATED BY REFERENCE, FAR 52.252-2
- {FEBRUARY 1998)

This contract incorporates the following clause by reference, with the same force and
effect as if it were given in full text. Upon request, the Contracting Officer will make its
full text available, Also; the full text of a clause may be accessed electronica\fyat this
address: http:/iwww.arnet.gov/far/.

a. Refer to Article F.3. of the Basic Contract N02-CO-84205 for Stop Wok Order

-
SECnON G CONTRACT ADMINISTRATION DATA

ARTICLE G.1. TASK ORDER MONlTOR

The following Task Order Monitor will represent the Government for the purpose of this
contract:
Chris Thomsen 301i594-1873

The Task Order Monitor is responsible for: (1) monitoring the Contractor's technical
progress, including the surveillance and assessment of performance and recommending
to the Contracting Officer changes in requirements; (2) interpreting the Statement of
Work and any other technical performance requirements; (3) performing technical
evaluation as required; (4) performing technical inspections and acceptances required by
this contract; and (5) assisting in the resolution of technical problems encountered during
performance.
 Contract No. ~02-CO-24209
The Contracting Officer is the only person with authority to act as agent of the
Government under this contract. Only the Contracting Officer has authority to: (1) direct
or negotiate any changes in the Statement of Work; (2) modify or extend the period of
performance; (3) change the delivery schedule; (4) authorize reimbursement to the
Contractor any costs incurred during the performance of this contract; or (5) otherwise
change any terms and conditions of this contract.

The Government may unilaterally change its Task Order Monitor designation.

ARTICLE G.2. KEY PERSONNEL

7

Pursuant to the Key Personnel clause incorporated in this contract, the following
individual is considered to be essential to the work being performed hereunder:

Name Tltie

Laura Anthony Senior ~e.eting.Planner

-- -
-ARnCLE G.3. INVOICE SUBMiSSIONICONTRACT FINANCING REQUEST

a. Invoice/Financing Request instructions for NIH Cost-Reimbursement Type Contracts

NIH(RC)-1 is attached to the Basic Contract N02-CO-84205 and made part of this
contract. The instructions and the following directions for the submission of
invoicesffinancing request must be followed to meet the requirements of a "proper"
payment request pursuant to FAR 32.9.

(1) Invoiceslfinancing requests shall be submitted as follows:

An original and two copies to the following designated billing office:

contracting Officer
Research Contracts Branch
National Cancer Institute, NIH
EPS,Room 620
6120 €XECUTIVE BLVD MSC 7224
BETHESDA MD 20892-7224

Page 13of 14
 Contract No. N02-CO-24209

b. As outlined in NIH(RC)-1 on page 2, and at a minimum, the following cost

information shall be submitted with each invoice for each major cost category:

-
Incurred Cost Current
-
Incurred Cost Cumutative -
Cost at Completion
Amount Funded
-
Variance (Over indicating overrunlUnder indicating cost savings)

-
SECTION H SPECIAL CONTRACT REQUIREMENTS

Reference Basic Contract N02-CO-84205

-
SECTlON i CONTRACT CLAUSES

Reference Basic Contract NO~~CO-84205

-
J LIST OF ATTACHMENTS
--SECTION --
- .

Reference Basic Contract N02-CO-84205

-
SECTION K REPRESENTATIONS AND CERTlFlCATfOMS

Reference Basic Contract N02-CO-84205

Page 14 of 14
 1 I . COETRACT ID CODE PAGE OF PAGES
AMENDMENT OF SOLlCTTATION/MODIRC4T1ONOF CONTRAm N U Z A T ~ ~N
~OO 1 ! 3
FM)MEf;T/MODJFICATiON KO. 4. R E Q U 1 S l T l O W P U R REQ.
~ NO. 15. P R O F NO. @ appliublc)
I
1
I
jEnBi' 7.ADMWSlZREDBY (Ifotbatbanmm6, CODE;
291038600
1hal.Cancer institute Officeo f t h e Director I
uch Coatrnrts Branch, B S -National Ctr for ComplimentarylAltem3tive Medicine
ntive Plnza South, Suite 600, Room 6001
Brecntive Bhrd MSC 71%
sda Maryland 20892-7196
4lE AND ADD- OF THE CONTRACTOR Wo,
hews Media Group lac
SUUL ciry, COW@, Wtt md m~ode)
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Tower Oaks, Suite 200 9 ~DATED

. (SEE m 11)
villt, Maryland 20852
- MODIFICAT~OH NO.
OF CQK~~UCTR)RDER
lOA. K02AT38600 N
-of PBRFOlWANEE: RockviUe, M a ~ h n d
x 263-01-D-0168
-
- -~ - 1OB. D A E D (SEE EEM 13)
FACfI.llY CODE 04fMD003

p t un~1&mrp r lo tht bolo and date speufitd ur (be sohcrubon or rs nomdeQ by one of ~?CI f o l l o rocrhods
s murk admowlcdge ~ ~ c ndlha ~
:oqlenng ltuns 8 aad 1S, and r t ! w x q caprta of @e unendmtnq @)By rdmowiedgmgn c a p f of t h Mmdsncnt
~ ~ of u c h copy of cbe a8b submsacd, or (c) By scpmle
telegnm uiruch mcluder t rcfcrencc m the solacltthon and -dmeu; numbar FhMfRE.OF YOUR A & S K ) W L E D G m TO BE IECEIlP) AT THE P U C E DES~ONATED
-ERECZET OF OFFERS RUOR TO THE HOUR AN13 DATE SPECIRED MAY RESULT DJ RUECnON OF YOUR OFFER If by vmuc of tbh madmeot you dcsrr to
an OBI h d y subrwnhq su3r c-e mry be m d e by ltlcgun or kuu, p m & d each tdegnm or 1enrrnml;es refmace co rhc sdudltum rod &IS rrntadmcnh and IS ncuved
the opemag bow d dale 5pedcd
-- -
XWWING AND AIOPR~A'IION DATA ( d ~ q u t t d ) --
f
-- CAN1 48336601 S 48,889
'25.22 . DOC% N2AT38600A TIN&\ (bI(4) LOUl CAN2

-
13. II3JIS ITEM APPLES OM Y TO M O D & ~ ~ ! ~ ~ N SCO O
F ~ ~ O ~ E R S ,
ITMODLFIES TEiE C#NRLQ CVORDER NO AS WESCRBED 17V ITEM 14
_/ A liiiS C I G E OROW ISISSUED P U I ( S U N 7V (SpewfL rutboncy) THE CHANGE SPT FORTH n'( ITEM 14 ARE MADE IN THE COMRACT ORDER NO. DJ
jCA. - - - --
B THE ABOVS M , U P , W CONl-RACTIORDER IS MODIFIED TO SFLEm THE A D M M S M T I V E CHANGES (such rs cbmgts rn plyurg oace a p p r o p m date, err)
SET FORTH INrEM 14. PURSUANT TO THI.A V n r O i W Y OF FAR 43 103 @)
C.TlfS Sb'PPLB4EXTALAGWEMEX? IS nvlZRm N O PUKSUAKf TO AUMORTIY OF
FAR 52.217-9 Option t o Extend Term, FAR 52.232.22 Lidtation of Funds
D 0lHF.X (Specify type cf rnobfiuhon a& aurhonty)
1
'0Rf AVT: Conhactm G -
IS n q d to itgn thus &cuma~tasd~ R U U2 copies to Ihe usuiag office
is llot
--. ------ "-
~CRIPnONOF A M E N T X ~ M O D ~ C h f i O(Organized
N by VCF recum bwdqs, ~acl~mng sohcrt/cooaact sub~man where fzas~bk)
purpose of this modificatian i s exercise Option Year I as r e f l e c t e d on pages 1 through
' this modification.

contract allotted amount is increased by $48,889 from $ 4 7 , 1 8 9 to $96,078.

total contract is increased by $48,899 from $47,189 t o $96,078.

c o n t r z c t perfod of pesfoz?nance i c extszdee t o ( ~ p r i l6 , 2005).

s p m d e d hmin, aU lcxns md conQboos of tk dwumn~referencedin ikm 9h or IOA, as heretofore changed remrlrrr unchanged md m full bnc and d c c i
AND TlTLE OF ST- fiypt m pnnt) 16A. NAME AND TIN OF COMRhCTING OFRCER (typc or pnnt)

Ripad Abu-Sbarr, CFO VICTOR S. BUYNY

"---- fi

1MK4DOWOEEROR

BY /
IiSC DATE SIGm
20C DATE SIGMED

(Stprnrre of pemn auQ-d :o s i p )

11.25.03
V
41-152 8070 30- 105 &NARD FORM 30 @EX 10-1)
'S mmon W S ~ L E M I b y G U
FAR [ 48 CF'R) S3 243