Ayan magudia

HOW EFFECTIVE WAS THE COMBINATION OF THE ANCILLARY TASK AND

YOUR PRODUCT?
The aim of our assignment was to create a short film which would be
approximately 5 minutes in length. We were able to create a short film that could
include drama, action, horror or romance. Our production was based on a drama
as we want to represent how teenagers go through problems, and how use as an
audience are able to help. As a group, we decided to do a drama as we felt they
are many different elements that we can use to portray this to the audience
which will make them emotionally invested. I felt it would be a rewarding
challenge as I had never created a drama piece. A dramas require attention to
detail and thus could be extremely hard to pull off, we aim to create a production
that focuses on minor details to create a meaningful, yet clear drama that the
audience will be able to interpret and understand. After making our film we
would have to make advertising promotion which includes both a film poster to
advertise the films release and a film review giving expert opinion on the film.
The objectives of the ancillary task were to create two pieces of promotional
material which could include poster which was a visual promotional method this
would give information about the film such as that release date and who made
the film Both the film poster and review were required to match the short film
and look attractive, moreover a film review which was a written text to give the
reader information about the film and what people thought about the life such
ads verdict
My pieces of promotional material were aim at our target audience which were
both male and female age 15 to 35, this meant that were are able to use
different social media such as twitter which can inform the audience about the
product this meant that our target audience could relate to the issue that was
raised in film. Furthermore i had used a colour scheme that was trendy amongst
they other poster and film review, as this would allow me to make it attractive to
the reader. Both the film review and the film poster were had key elements from
our drama this means that the audience will know what genre of the film and
what the storyline will be. Both the film poster and film review were created to
high quality materials as the photos used were taken by high quality camera and
edited which means that they are clear. Finally by using Photoshop to produce
them had allowed adjusting the text and giving it a professional l look which
would by appealing.
Red- I had used the red colour scheme to indicate danger and pain by doing this
it will create another meaning for the audience as that would want to understand
more about the character. For example the red could represent her mental
disturbance and experiences she faces throughout the film, moreover this is
significant as it can highlight personality from the film as we had used the sound
clip demon which could foreshadow her inner feeling .Black, this is again a colour
is associated with negativity and darkness we had used this to show how Natalie
was feeling and how she thinks that the world is against her. White colour was to
show the innocent mind of the character, purity of mind and body however in the
film we see the character smoking and drinking which could argue that the
character is not pure, however as a director I wanted to show how the character
has been brought into peer pressure as this is common in society.

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My inspiration for my film review came from the empire
magazines. More specifically this one from kite Runner.
empire magazines has standard layout where there is a
meaningful picture that relates with the production then the
title and tagline just below it, in my film review I had made
some changes the layout and colour scheme to make it my
own

The structure of my poster was based on

these film posters. Where I had the actors
names at the top, and the title and tagline in
the middle I had got the idea of using the three
images for star Trak as I will be able to show three
different view of the character this would allow the
audience relate with her. Additionally looking at
these film posters gave me the idea to add a
background which stands out and relate with the
drama, which this will mean that the audience will
be able to rem

Ayan magudia
ember my film poster. I had got the inspiration of using the colour scheme form
the last houses on the left as it creates mystery theme.

The eyes in the

background represent
how people in society my
look down at her and
make judgments, which
are not true. And the eyes
could signify the mystery
that is behind her.

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The differences in colours

represent her range of emotions
she is experiencing at one time
due to the pressure that are
placed. The red used in the title,
was there to signify the danger as
true fades way show that she may
not believe in herself any more.
The use of the Olympic park
background contrast the
character personality are she feel
that the world hate her and she is
not successful while the

These different angle that

the picture has been take in
shows she weak insecure as
she drink to wash her
sorrow away however the
eyes behind representing

The use of imagery conveys the emotion

of the character due to the different
facial expression and the objects used in
the picture such as the bottle. The
different colour scheme in the text
represents the personality
The title behind the true image suggests that Natalie has been
misunderstood and there is no one to support her character.
The way that the character is sitting show that she is reflecting
and looking at why she is in the situation and the struggle that
she Is going through. Due to the genre we had used this real
life situation to convey the message on how society looks at
teenagers or young people also this is conventional in this

This image portrays Natalies emotional state, and she is reflecting on

her life's current situation, this is a good image as it tells a story and
what the film is about. I think this picture is meaningful. The eyes in
the background could suggest that there is something hidden.
This picture was used to convey Natalies emotions in the film review. She is
sitting with head phone in her ears which demonstrates her reflective character,
and this was used in the film review, as this would allow the audiences
understands and be apart with the character and this will allow that audience to
recognise the kind of emotions Natalie experiences throughout the film. This
picture also amplifies Natalie's depression throughout the film due to the facial
expression, making it clear as to what the storyline would be. As the character
look away shows her inferior state throughout the film.

Ayan magudia
To conclude I feel that the use
of the Text, colour scheme
were all effective creating a
good advertisement medium
for our film. The codes and
conventions which were used
in the promotional material are
something I aimed at them
which makes it more appealing
to the audience.
Both the film review and the
poster told a story on what
was going to happen in the
film by considering our target
audience we will be able to
market their needs.
If I was able to I work improve
some elements in the poster
as I felt there were are of
improvement such as parts of
the design and the layout
could have been better, the
things that I would change is
the picture that I had used as
it had restricted me moreover I
would change some of the
typography as it could have
been more creative and place better. As well as cropping around the image could
have been more neither which will make my poste look professional.