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www.connie-zhou.com

JONES SODA: DEFY THE ORDINARY

for the up and coming, I dont care its my life, ironic,

unrestricted independent. Defy the ordinary.

print // jones soda

for the truth seeker, nocturnal idea generator, wont

take no for an answer, headbanging, nonconformist,
trailblazing pioneer. Defy the ordinary.

for the go getters, loud mouthed pants made of leather,

opinionated, free spirited trendsetter. Defy the ordinary.

www.connie-zhou.com

Jones photo booths will be placed in malls, sporting events, movie theatres, and other
public spaces. The photo booths are attached to a vending machine where the user will
take a photo and it will print on the label of the bottle. Users can select their flavor. Not
only will they have fun taking photos, but receive a personalized ice-cold Jones soda
reflective of their personality and customized to their liking.

www.connie-zhou.com

digital & ambient // jones soda

KITCHENAID:
EVERY MOMENT
IS WORTH
BAKING FOR

Happy license renewal day. Every moment is worth baking for.

print // kitchenaid

www.connie-zhou.com

Happy Tuesday. Every moment is worth baking for.

www.connie-zhou.com

Congrats on the new cat litter! Every moment is worth baking for.

print // kitchenaid

CHICAGO
BULLS:
LEGACY OF
RED

The players may have changed, but the spirit has stayed the same. This is the legacy of red.

print // chicago bulls

www.connie-zhou.com

The age of glory is for every generation. This is the legacy of red.

www.connie-zhou.com

We were never ones to color in the lines anyway. This is the legacy of red.

print // chicago bulls

REVLON: BE
REMEMBERED

print // revlon

www.connie-zhou.com

Numerous of interviews later, her name is now the one on the door. Be Remembered.

www.connie-zhou.com

Endless auditions later, she walked away with the role. Be Remembered.

print // revlon

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L.L. BEAN:
ADVENTURE
AWAITS

The view from 478 stories. There are many reasons to stay
indoors, but only one to get outdoors. L.L. Bean can help
you prepare for the corner office or the top of the world.
Adventure Awaits.

print // l.l. bean

www.connie-zhou.com

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On the app, users can socialize with their friends to do activities together, also known as adventure meet-ups. There will be a checklist of activities based on the weather and by
uploading a photo or short video, the user can check off and earn points for their adventure.

www.connie-zhou.com

digital // l.l. bean

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An iteration of the mobile app on a desktop or mobile site.

digital // l.l. bean

www.connie-zhou.com

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Using geolocation technology, digital ads will be placed on websites where people are killing time on, i.e. YouTube. The animated ad will then explode
on the screen. Based on the weather of the location the user is in, the ad will then suggest an activity and location. The banner ad will link to the
adventureawaits.com microsite where users can get more information and download the app. The activity is meant to get people outdoors and active,
making everyday an adventure.

www.connie-zhou.com

digital // l.l. bean

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The social media presence will start conversation. Social media will engage the users onto the L.L. Bean page. There will
be Adventurers of the Week (highest earned score of the week), Top Adventurers of All Time (highest earned score of all
time), Peoples Choice (most liked video/photo), and Traveller (most travelled) awards. Winners will receive a prize such
as free L.L. Bean gear as well as the recognition. At the end of the campaign, the Top 3 Adventurers of all time will receive
a trip to an exotic location with many opportunities for adventure and L.L. Bean gear to accompany their trip.

digital // l.l. bean

www.connie-zhou.com

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L.L.Bean provides clothing and gear both

for outdoors and everyday life. The idea is to
combine both lifestyles into one. This guerilla
ad is to transform a very urban scene into a
nature-like environment. Hopefully people
will be reminded to get outdoors and enjoy
nature using L.L. Bean gear.

www.connie-zhou.com

guerrilla // l.l. bean

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BEEN THERE DONE THAT

WORK
THE DISTILLERY PROJECT

Art Director Intern (summer 2014)

Meijer, Lifeway Kefir, Arrow Electronics, Two Brother Brewing

CRU

BOOKS
SYRACUSE UNIVERSITY

SI Newhouse School of Public Communications (2011-2015)

BS Advertising - Creative Emphasis
Minor - Psychology

TOOLS

Art Director Intern (summer 2013)

Non-profit international organization working with college students
Created graphics and style guide for San Diego Winter Conference and
Crossroads Conference, both digital & print seen by over 2000 students

AAF NATIONAL STUDENT ADVERTISING

COMPETITION
Art Director & Design Director (spring 2015)
Create integrated advertising campaign for a national brand
Designed & create plans book and presentation

SI NEWHOUSE SCHOOL OF PUBLIC

COMMUNICATIONS
Teaching Assistant (fall 2014)
COM 500 - Fashion Media and the Consumer
about me // resume

DESIGN

Photoshop/Indesign/Illustrator
HTML/CSS/Javascript

VIDEO

Premiere/Final Cut Pro

PHOTOGRAPHY
Nikon
Lightroom

www.connie-zhou.com

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ABOUT ME
I am all about generating great ideas that work while making
them look pretty.
As Bill Bernbach said All of us who professionally use the
mass media are the shapers of society. We can vulgarize that
society. We can brutalize it. Or we can help lift it onto a higher
level, and I aim for the latter.
Im from the city of ketchup-less hot dogs, pizza eaten with a
knife and fork, the best sports teams, most bipolar weather,
and a beach with a skyline. If you havent guessed already, its
Chicago, IL.
I love cheesecake, classy celebrities, indie music, and bike
riding. I love playing pick up games of any sport, writing
music but not showing anyone. I especially love taking
photographs of cities and people, sitcoms, the dimple in a tie,
and beautiful people (which is everyone).

www.connie-zhou.com

about me // biography