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Secondly, the firms will squeeze consumers as much as they can, based on what the traffic can
bear, and not be content with just recovering costs. To make this point explicit, consider a case
where each of those bidders who has paid a high bid amount, is refunded this amount. Will they
reduce the price now? No way.
Thirdly, telecom is an oligopoly, with large sunk costs, near-zero incremental (marginal) costs,
and with a huge network externalities, where the winner (i.e., number 1) takes the most.
In such a situation, market share is everything, and firms will try to maximise market share and
not be worried about recovery of sunk costs. The first mover has an advantage and every firm
will want to be that with a huge market share. Thus, low prices are inevitable.
CAG's figures are largely hypothetical and media has created an unnecessary and undeserved
authenticity to their figures. We should take this as a mature nation and carry on without
indulging in acrimony in hindsight.
(The writer, V Ranganathan, is RBI chair professor, IIM Bangalore)