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Dream

Device

-Senthil Arul

Table of Contents
List of Figures ........................................................................................................................... iv
Product Study, Market Study and User Study ........................................................................... 1

2.1

Product Study, Market Study and User Study ......................................... 1

2.1.1

Introduction ........................................................................................ 1

2.1.2

Market Study & Design Research...................................................... 1

2.1.3

Need identification ............................................................................. 3

2.1.4

User Study .......................................................................................... 4

2.1.5

Product Study ..................................................................................... 6

2.2

QFD and PDS ........................................................................................... 7

2.2.1

Quality Functional Deployment ......................................................... 7

2.2.2

New product function Mind Mapping ............................................... 8

2.2.3

Design Direction ................................................................................ 8

2.2.4

Product Design Specification ............................................................. 9

2.2.5

Function Story Board ....................................................................... 10

2.3

Concept Generation ................................................................................ 11

2.3.1

Life Style Board ............................................................................... 11

Figure 2. 7 Life Style Board ......................................................................... 11
2.3.2

Mood Board ..................................................................................... 11

2.3.3

Theme Board .................................................................................... 12

2.3.4

Form Exploration ............................................................................. 12

2.4

Concept Selection and Justification ....................................................... 12

2.4.1

Concept Sketches ............................................................................. 13

2.4.2

Concept shape .................................................................................. 13

2.4.3

Participatory study for Shape ........................................................... 13

Dream Device

ii

..............................................5 Detailing of Selected Concept ....3 CAD Model ........................ 14 2..............................................1 Product function brief ........5..............5..2 Base geometry and feature ..............................................................2.. 15 2......... 16 Dream Device iii ............4 Final concept render .................. 14 2...5................................. 16 APPENDIX – B .................................................................................................................. 15 2...................................................................................5.....

....................................................................... 1 Television Growth [7] ............................... 4 Digital Platform Wave .... 8 Mood Board ........................... 9 Participatory study ................................... 3 Figure 2..... 11 Figure 2......................... 5 QFD Chart ....................................... 3 Market Share ............................................................................................................................................................................................................................................................... 8 Figure 2........................................................................ 2 Figure 2................................................. 6 Mind Mapping ........... 2 Device Usage .. 2 Figure 2........List of Figures Figure 2........... 6 Figure 2..... 11 Figure 2........... 14 Dream Device iv ........................ 7 Figure 2............................... 7 Life Style Board .........................

Nomenclature Acronyms DTH.New Product Development PDS.Universal Design Dream Device v .User Centered Design UD .Direct-To-Home EST-Electronic sell-through NPD.Quality Functional Deployment UCD .Product Design specification QFD.

While the media & entertainment market (M&E) in India is relatively small when compared with other . its impact transcends the social and educational background of its viewers. Market Study and User Study 2. Media consumption habits of consumers in Metro & Tier 1 cities in India closely resemble the sophistication to that of consumers in developed markets. The following literary survey will show the over view of home entertainment market trend. Market Study and User Study 2. Being a visual medium. more so. their beliefs and their opinions. networks. Electronic sell-through (EST) –– now branded as DIGITAL HD jumped 50 percent for the year. now strengthened and enhanced with solutions and expertise from NDS that bring powerful new capabilities across cloud.Product Study.1. 2. New platforms such as media hub consoles like Microsoft’s Xbox One and Sony’s PlaysStation 4 contributed to growth by expanding consumer access to entertainment. surpassing $1 billion for the first time. to find the need or space for new product. It is the next generation of the Video viewing platform. in a diverse country like India.2 Market Study & Design Research The Entertainment & Media (E&M) industry in India is one of the fastest growing sectors of the Indian economy. The entertainment and media industry in India is expected to grow faster than the country’s GDP growth and consequently more spent is expected on leisure and entertainment. Results were boosted by the growing awareness and acceptance of digital services and products offered by both online and brick and mortar retailers. The following topic will follow the same path. and clients. where TV dominates the Media & Entertainment landscape as the preferred choice of entertainment. like the UK and the US. It is riding on the economic growth and rising income levels that India has been experiencing in the past few years.1. Its plays a major role in the flow of information and is equipped with the power to influence people. So I thought to do research on home entertainment.2 billion. differentiated video experiences.1 Product Study. Television: Television (TV) is known home entertainment product. Stability in home entertainment continued for the second straight year in 2013 as total consumer spending rose nearly one percent to $18.1 Introduction Media Device is the platform for delivering and monetizing a new generation of compelling. while video-on-demand (VOD) spending rose five percent in 2013 from a year earlier[6].

It is anticipated that. Such a stupendous growth is mainly due to the continuous drop in setup and service costs of DTH. direct-to-home (DTH) industry in India has been witnessing tremendous growth for the past few years. How are people using these second screens? Are they interacting with additional entertainment content? Or are they using them as distractions from the TV programming instead? The Figure 2. TV continues to dominate the M&E sector followed by print and filmed entertainment. Sometime this becoming the second screen of entrainment. or smartphone – or a combination of these "second screens" – within reach. According to a research report "Indian DTH Market Forecast to 2012".2 will show the device usage. A night of watching TV on the sofa is now likely to mean there's a laptop. A Set-Top Box (STB) is an set Figure 2.1 fill show that. Set-Top Box devices will witness huge adoption in India. in terms of number of viewers after China and the US. Figure 2. India has the third largest television market. the DTH market will post 28% CAGR growth during 2011-2014. decline in the prices of Set-Top Box has made DTH a viable option for the Indian users.countries. DTH & Set Top Boxes: To we can’t find any HD TV without top box. 2 Device Usage Dream Device 2 . Further. tablet. Laptop & Tablet: Today laptop & tablet also becoming home entrainment for upper middle class family. The figure 2. 1 Television Growth [7] electronic device that is used to decode digital signals received from satellite to TV sets.

Inside find a gap find the current product problem will be easy.1 million and USD96.  Every product has different remote.3 Need identification The home entertainment market is too open. media player and DVD player) Problem Identified:  Many entertainment products like DVD palyer.1.9 million. set top box. Figure 2. like people who have multiple entertainment products (HD TV. Home Theater. Revenues from Console gaming are expected to reach USD343. So the home entertainment market has good room for new products and technologies. Console Games and Online Games.3 will show the gaming industry components market share. The targeted user group is upper middle class and electronics lover.5 million in 2012. media player and Gaming consoles kept near to TV. respectively in 2012. like Some time they are streaming the video from internet on laptop or tablet that time they need a big screen  All products occupy space in living room. Dream Device 3 . Mobile Games.8 million by 2017E from USD144. Laptop. The figure 2.Gaming: Gaming can be classified under three segments – Personal Computer Games (PC). 3 Market Share The above topics had shown the market trends. Revenues from Mobile and PC & Digital TV are expected to grow to USD329. it’s have may device and different type. 2. So finding a gap for new product is tricky.  People or facing wire management issue with multiply product. because this all need display.  Switching display issue. Game consoles.9 million by 2017 from USD104. I lead the design research towers find the current home entertainment issue.2 million and USD32.

2.4 User Study User survey questioners: Dream Device 4 . One device need to communicate with input as well as output device.1. How the products need to function? What are feature needs to add in the product? What kind communication will be better? To find answer for this question I carried out the user study. The gap area is home entertainment networking.This need identification helped me to find the gap new product position.

face to face. The following graphs will show the result. and social network.This questioner is circulated to my friend by e-mail. I got the reopens from 58 people. They fall in the age group of 22 to 48. It’s have male and female gender. Wire/cable management issue Number of TV hold at home Interest in wireless connectivity Watch online videos and movies Uncomfortable with the small screen Interest to push the screen connectivity Dream Device 5 .

Now a days Figure 2.1. The new technology next generations of video experiences are Multiscreen. The figure 2. Synchronized.4 will show the Digital platform wave. 4 Digital Platform Wave many few HD TV.5 Product Study Users study is given the clear idea about their needs. with this technology we can solve Dream Device 6 . The first issue is wire management. Laptop. But I want to understand the facility.Videos stored in pen drive/hard disk Space issue for entertainment product Number of Remotes Interest to record TV program 2. To solve this entertainment product and TV or projector (display unit) needs to connect without wire. in new age technology possible its with WiFi. Personalized and Social. smart phones come with WiDi enabled. WiDi and Bluetooth. wants and desire.

2 QFD and PDS 2.1 Quality Functional Deployment The figure 2. because it’s connect with TV always.5 will show the QFD result Figure 2.the wireless entertainment network. To combine few products I taken the Set top box as base product. So I want to connect all products to set top box and set top box will communicate to TV or Projector.2. 5 QFD Chart Dream Device 7 . 2.

2.2. smart phone will communicate with the new product with Wi-Fi or WiDi (without wire)  Game consuls will connect by Wi-Fi or HDMI  Storage devices like pen drive or hard disk will be connect by USB Output  The new device will communicate with TV/ Projector/ Home theater by Wi-Fi or WiDi (without wire) 2. 6 Mind Mapping Input  The products like laptop. tablet.2.3 Design Direction  Adapt the current technology and incorporate the user requirement  Determine the space to combine home entertainment products  Identifying the optimum wireless solution  Product aesthetics improvement for futuristic trend  “Dynamic & Decorative” .2 New product function Mind Mapping Figure 2.in living room don’t just stay as a box Dream Device 8 .

11n .4 Product Design Specification Physical Specifications Dimensions: 235 x 145 x 25 mm (the dimension derived by golden radio) Input ports: HDMI (Type A.female) USB 3 Coaxial cable in Power SD card slot Wireless input & output option: WiFi MIMO (802.5 GHz) Bluetooth (v3.2.2.0) WiDi Format : Wall Mounted. Color: Black (textured) and silver Material: Body: polymer (ABS) Wight: Less than 500 g Dream Device 9 .0 / v4.

5 Function Story Board Dream Device 10 .2.2.

1 Life Style Board The figure 2.7 will show the Target group User lifestyle Figure 2.3.3 Concept Generation 2.2.3. 7 Life Style Board 2. 8 Mood Board Dream Device 11 .2 Mood Board Figure 2.

4 Form Exploration 2.2.4 Concept Selection and Justification Dream Device 12 .3.3.3 Theme Board 2.

3 Participatory study for Shape Dream Device 13 .2 Concept shape I developed nine concepts shapes based on the theme board.2.4.4.1 Concept Sketches 2.4. 2.

Figure 2. Figure 2. so while hang in wall is not dup device. The following points will explain the function and advantage of the “Dream Device” .  Dream Device will work as Set top box. with the help of Dream Device app..  Dream Device will do two way data communication.The participatory contacted for shapes. receiving as well as sending  Dream Device input communication is possible with HDMI.. This product has optimum wireless solution. very compact  One device… multiple functions…. WIDI. So I named this product as “Dream Device”.  Very trendy aesthetic design. Dream Device 14 .5.  For remote operation every smart phone will communicate with this product. media player and DVR…. no need to connect with computer. Wi-Fi and USB.  Dream Device will broadcast the input data to several display devices like TV and Projector.9 will show the Participatory shape study for result. the user need to like the shape.  Dream Device will record the in data in connected hard desk. It’s easy way to success the product.1 Product function brief This product is dream for many people. This product will replace many products.  Dream Device itself you can do any setting. for Facebook screen shot) and face to face interview.5 Detailing of Selected Concept 2.  It’s has 7” touch display with many apps . 9 Participatory study 2. I circulated this shapes in social network (refer the APPENDIX – B.

2 Base geometry and feature          This product size is 235 x 145x 25 mm and screen size 154 x 99mm (7”). The block color is selected based on the living room color. SD Card slot) at top for easy access Top and bottom has 15° draft for easy visibility of ports. This product is recommended to mount on the wall. cable in.3 CAD Model Dream Device 15 . generally it’s will light color. to avid the wire bending. 2. WiDi. 2. The plug & play ports (USB. it’s meet the golden radio.5. HDMI) are in bottom. USB and SD Card) has Wight LED backlight. The highlighted logo (WiFi. The backlight will on at the time of particular mode of data transfer. This product is very less part for easy assembly. Freedom from wire routing and multiple devices ……  It’s the comprehensive wireless entertainment Hub. The side pattern holes for air vent.5. Bluetooth. HDMI. All wires insert points (power.

4 Final concept render Backlight symbols Air Vent 7” Touch Display USB 3.5.0 Power Switch Power in Cable in SD Card slot HDMI APPENDIX – B Dream Device 16 .2.

Dream Device 17 .