Dream

Device

-Senthil Arul

Table of Contents
List of Figures ........................................................................................................................... iv
Product Study, Market Study and User Study ........................................................................... 1

2.1

Product Study, Market Study and User Study ......................................... 1

2.1.1

Introduction ........................................................................................ 1

2.1.2

Market Study & Design Research...................................................... 1

2.1.3

Need identification ............................................................................. 3

2.1.4

User Study .......................................................................................... 4

2.1.5

Product Study ..................................................................................... 6

2.2

QFD and PDS ........................................................................................... 7

2.2.1

Quality Functional Deployment ......................................................... 7

2.2.2

New product function Mind Mapping ............................................... 8

2.2.3

Design Direction ................................................................................ 8

2.2.4

Product Design Specification ............................................................. 9

2.2.5

Function Story Board ....................................................................... 10

2.3

Concept Generation ................................................................................ 11

2.3.1

Life Style Board ............................................................................... 11

Figure 2. 7 Life Style Board ......................................................................... 11
2.3.2

Mood Board ..................................................................................... 11

2.3.3

Theme Board .................................................................................... 12

2.3.4

Form Exploration ............................................................................. 12

2.4

Concept Selection and Justification ....................................................... 12

2.4.1

Concept Sketches ............................................................................. 13

2.4.2

Concept shape .................................................................................. 13

2.4.3

Participatory study for Shape ........................................................... 13

Dream Device

ii

.....3 CAD Model .......................................5................................................................................. 16 APPENDIX – B ...................5...................2.... 14 2.........................................4 Final concept render .............. 15 2.......................5......5............. 16 Dream Device iii ...............................................................5 Detailing of Selected Concept ..................................... 14 2....................................... 15 2............................................2 Base geometry and feature ..................................1 Product function brief ....

............. 6 Mind Mapping ..... 9 Participatory study ........................................................................................................................ 2 Figure 2......................................................................... 1 Television Growth [7] .......... 11 Figure 2... 8 Mood Board ................................................... 2 Figure 2........................................... 4 Digital Platform Wave ..........................................List of Figures Figure 2......................................................................................... 11 Figure 2....... 2 Device Usage ........................................... 6 Figure 2............... 5 QFD Chart ......... 3 Figure 2........... 8 Figure 2.......... 7 Life Style Board ................................................................ 7 Figure 2................................................... 3 Market Share ............................................................................. 14 Dream Device iv .....

Product Design specification QFD.Universal Design Dream Device v .New Product Development PDS.User Centered Design UD .Nomenclature Acronyms DTH.Direct-To-Home EST-Electronic sell-through NPD.Quality Functional Deployment UCD .

1.1. in a diverse country like India.1 Introduction Media Device is the platform for delivering and monetizing a new generation of compelling. to find the need or space for new product. their beliefs and their opinions. 2. Stability in home entertainment continued for the second straight year in 2013 as total consumer spending rose nearly one percent to $18. surpassing $1 billion for the first time. The following literary survey will show the over view of home entertainment market trend. Electronic sell-through (EST) –– now branded as DIGITAL HD jumped 50 percent for the year. now strengthened and enhanced with solutions and expertise from NDS that bring powerful new capabilities across cloud. where TV dominates the Media & Entertainment landscape as the preferred choice of entertainment. networks. Media consumption habits of consumers in Metro & Tier 1 cities in India closely resemble the sophistication to that of consumers in developed markets. It is riding on the economic growth and rising income levels that India has been experiencing in the past few years. Being a visual medium. So I thought to do research on home entertainment. It is the next generation of the Video viewing platform.2 billion. The following topic will follow the same path. New platforms such as media hub consoles like Microsoft’s Xbox One and Sony’s PlaysStation 4 contributed to growth by expanding consumer access to entertainment. Television: Television (TV) is known home entertainment product.Product Study. like the UK and the US. The entertainment and media industry in India is expected to grow faster than the country’s GDP growth and consequently more spent is expected on leisure and entertainment. While the media & entertainment market (M&E) in India is relatively small when compared with other . its impact transcends the social and educational background of its viewers.1 Product Study. while video-on-demand (VOD) spending rose five percent in 2013 from a year earlier[6]. Market Study and User Study 2. differentiated video experiences. and clients.2 Market Study & Design Research The Entertainment & Media (E&M) industry in India is one of the fastest growing sectors of the Indian economy. Market Study and User Study 2. more so. Its plays a major role in the flow of information and is equipped with the power to influence people. Results were boosted by the growing awareness and acceptance of digital services and products offered by both online and brick and mortar retailers.

According to a research report "Indian DTH Market Forecast to 2012". A night of watching TV on the sofa is now likely to mean there's a laptop. Laptop & Tablet: Today laptop & tablet also becoming home entrainment for upper middle class family. Such a stupendous growth is mainly due to the continuous drop in setup and service costs of DTH. tablet. Further. or smartphone – or a combination of these "second screens" – within reach. in terms of number of viewers after China and the US. How are people using these second screens? Are they interacting with additional entertainment content? Or are they using them as distractions from the TV programming instead? The Figure 2. Figure 2. 1 Television Growth [7] electronic device that is used to decode digital signals received from satellite to TV sets.countries. the DTH market will post 28% CAGR growth during 2011-2014. 2 Device Usage Dream Device 2 . Sometime this becoming the second screen of entrainment. The figure 2. TV continues to dominate the M&E sector followed by print and filmed entertainment. Set-Top Box devices will witness huge adoption in India.1 fill show that. decline in the prices of Set-Top Box has made DTH a viable option for the Indian users. A Set-Top Box (STB) is an set Figure 2. India has the third largest television market. DTH & Set Top Boxes: To we can’t find any HD TV without top box. It is anticipated that. direct-to-home (DTH) industry in India has been witnessing tremendous growth for the past few years.2 will show the device usage.

Console Games and Online Games. respectively in 2012.9 million by 2017 from USD104. Dream Device 3 .  People or facing wire management issue with multiply product.  Every product has different remote. media player and Gaming consoles kept near to TV. Figure 2.Gaming: Gaming can be classified under three segments – Personal Computer Games (PC). because this all need display. So the home entertainment market has good room for new products and technologies.1. like Some time they are streaming the video from internet on laptop or tablet that time they need a big screen  All products occupy space in living room. Laptop. Revenues from Mobile and PC & Digital TV are expected to grow to USD329. Revenues from Console gaming are expected to reach USD343.1 million and USD96.5 million in 2012.3 will show the gaming industry components market share.9 million.3 Need identification The home entertainment market is too open. it’s have may device and different type. 2. The targeted user group is upper middle class and electronics lover.2 million and USD32. like people who have multiple entertainment products (HD TV.8 million by 2017E from USD144. Inside find a gap find the current product problem will be easy. Game consoles. Home Theater. The figure 2. 3 Market Share The above topics had shown the market trends. media player and DVD player) Problem Identified:  Many entertainment products like DVD palyer.  Switching display issue. set top box. I lead the design research towers find the current home entertainment issue. Mobile Games. So finding a gap for new product is tricky.

This need identification helped me to find the gap new product position. How the products need to function? What are feature needs to add in the product? What kind communication will be better? To find answer for this question I carried out the user study.4 User Study User survey questioners: Dream Device 4 . The gap area is home entertainment networking. One device need to communicate with input as well as output device. 2.1.

The following graphs will show the result. I got the reopens from 58 people.This questioner is circulated to my friend by e-mail. They fall in the age group of 22 to 48. It’s have male and female gender. and social network. face to face. Wire/cable management issue Number of TV hold at home Interest in wireless connectivity Watch online videos and movies Uncomfortable with the small screen Interest to push the screen connectivity Dream Device 5 .

The figure 2. The first issue is wire management. smart phones come with WiDi enabled. The new technology next generations of video experiences are Multiscreen. Synchronized. wants and desire.5 Product Study Users study is given the clear idea about their needs. in new age technology possible its with WiFi. Laptop. WiDi and Bluetooth. Personalized and Social. 4 Digital Platform Wave many few HD TV.1.4 will show the Digital platform wave. with this technology we can solve Dream Device 6 . But I want to understand the facility. To solve this entertainment product and TV or projector (display unit) needs to connect without wire. Now a days Figure 2.Videos stored in pen drive/hard disk Space issue for entertainment product Number of Remotes Interest to record TV program 2.

2 QFD and PDS 2. So I want to connect all products to set top box and set top box will communicate to TV or Projector.1 Quality Functional Deployment The figure 2. because it’s connect with TV always. To combine few products I taken the Set top box as base product. 2. 5 QFD Chart Dream Device 7 .5 will show the QFD result Figure 2.the wireless entertainment network.2.

2. smart phone will communicate with the new product with Wi-Fi or WiDi (without wire)  Game consuls will connect by Wi-Fi or HDMI  Storage devices like pen drive or hard disk will be connect by USB Output  The new device will communicate with TV/ Projector/ Home theater by Wi-Fi or WiDi (without wire) 2.3 Design Direction  Adapt the current technology and incorporate the user requirement  Determine the space to combine home entertainment products  Identifying the optimum wireless solution  Product aesthetics improvement for futuristic trend  “Dynamic & Decorative” .in living room don’t just stay as a box Dream Device 8 .2.2.2 New product function Mind Mapping Figure 2. 6 Mind Mapping Input  The products like laptop. tablet.

0 / v4. Color: Black (textured) and silver Material: Body: polymer (ABS) Wight: Less than 500 g Dream Device 9 .11n .2.4 Product Design Specification Physical Specifications Dimensions: 235 x 145 x 25 mm (the dimension derived by golden radio) Input ports: HDMI (Type A.female) USB 3 Coaxial cable in Power SD card slot Wireless input & output option: WiFi MIMO (802.5 GHz) Bluetooth (v3.2.0) WiDi Format : Wall Mounted.

5 Function Story Board Dream Device 10 .2.2.

2 Mood Board Figure 2.1 Life Style Board The figure 2.3.3 Concept Generation 2. 7 Life Style Board 2.7 will show the Target group User lifestyle Figure 2.2.3. 8 Mood Board Dream Device 11 .

4 Concept Selection and Justification Dream Device 12 .3.2.3 Theme Board 2.3.4 Form Exploration 2.

4.3 Participatory study for Shape Dream Device 13 .2.4.4. 2.2 Concept shape I developed nine concepts shapes based on the theme board.1 Concept Sketches 2.

very compact  One device… multiple functions…. the user need to like the shape.5. for Facebook screen shot) and face to face interview.  Dream Device will work as Set top box. Figure 2. It’s easy way to success the product. so while hang in wall is not dup device. So I named this product as “Dream Device”.. Dream Device 14 .  Dream Device will broadcast the input data to several display devices like TV and Projector. WIDI. with the help of Dream Device app. media player and DVR…. receiving as well as sending  Dream Device input communication is possible with HDMI.  Dream Device will do two way data communication.  For remote operation every smart phone will communicate with this product..  It’s has 7” touch display with many apps . Wi-Fi and USB. 9 Participatory study 2. Figure 2. I circulated this shapes in social network (refer the APPENDIX – B.  Dream Device itself you can do any setting. no need to connect with computer.  Dream Device will record the in data in connected hard desk.The participatory contacted for shapes.  Very trendy aesthetic design.9 will show the Participatory shape study for result. This product has optimum wireless solution. The following points will explain the function and advantage of the “Dream Device” .5 Detailing of Selected Concept 2. This product will replace many products.1 Product function brief This product is dream for many people.

5. it’s meet the golden radio.5. The backlight will on at the time of particular mode of data transfer. generally it’s will light color. The side pattern holes for air vent.2 Base geometry and feature          This product size is 235 x 145x 25 mm and screen size 154 x 99mm (7”). WiDi. Bluetooth. 2. SD Card slot) at top for easy access Top and bottom has 15° draft for easy visibility of ports. to avid the wire bending. All wires insert points (power.3 CAD Model Dream Device 15 . 2. This product is very less part for easy assembly. The plug & play ports (USB. Freedom from wire routing and multiple devices ……  It’s the comprehensive wireless entertainment Hub. HDMI) are in bottom. USB and SD Card) has Wight LED backlight. The highlighted logo (WiFi. cable in. This product is recommended to mount on the wall. The block color is selected based on the living room color. HDMI.

5.2.4 Final concept render Backlight symbols Air Vent 7” Touch Display USB 3.0 Power Switch Power in Cable in SD Card slot HDMI APPENDIX – B Dream Device 16 .

Dream Device 17 .