Dream

Device

-Senthil Arul

Table of Contents
List of Figures ........................................................................................................................... iv
Product Study, Market Study and User Study ........................................................................... 1

2.1

Product Study, Market Study and User Study ......................................... 1

2.1.1

Introduction ........................................................................................ 1

2.1.2

Market Study & Design Research...................................................... 1

2.1.3

Need identification ............................................................................. 3

2.1.4

User Study .......................................................................................... 4

2.1.5

Product Study ..................................................................................... 6

2.2

QFD and PDS ........................................................................................... 7

2.2.1

Quality Functional Deployment ......................................................... 7

2.2.2

New product function Mind Mapping ............................................... 8

2.2.3

Design Direction ................................................................................ 8

2.2.4

Product Design Specification ............................................................. 9

2.2.5

Function Story Board ....................................................................... 10

2.3

Concept Generation ................................................................................ 11

2.3.1

Life Style Board ............................................................................... 11

Figure 2. 7 Life Style Board ......................................................................... 11
2.3.2

Mood Board ..................................................................................... 11

2.3.3

Theme Board .................................................................................... 12

2.3.4

Form Exploration ............................................................................. 12

2.4

Concept Selection and Justification ....................................................... 12

2.4.1

Concept Sketches ............................................................................. 13

2.4.2

Concept shape .................................................................................. 13

2.4.3

Participatory study for Shape ........................................................... 13

Dream Device

ii

...3 CAD Model ................5....5................4 Final concept render .................. 15 2...............................................................5 Detailing of Selected Concept ...................................................... 15 2........................................................................2........................ 14 2..............2 Base geometry and feature .............5......................................................1 Product function brief ...................... 16 Dream Device iii ................. 14 2.......................... 16 APPENDIX – B ..................................5...................................

................................................. 14 Dream Device iv .................................. 8 Mood Board . 2 Figure 2......................................................... 5 QFD Chart ............................................... 3 Market Share .......................................... 8 Figure 2............. 1 Television Growth [7] ..................... 2 Figure 2..................................................................................... 4 Digital Platform Wave .................. 3 Figure 2..........List of Figures Figure 2........................... 7 Figure 2..................................................................................................................................... 6 Figure 2....................................................................................... 11 Figure 2................ 6 Mind Mapping ............ 11 Figure 2......................................... 9 Participatory study ......................... 7 Life Style Board ................ 2 Device Usage .......

Product Design specification QFD.Nomenclature Acronyms DTH.Quality Functional Deployment UCD .User Centered Design UD .New Product Development PDS.Direct-To-Home EST-Electronic sell-through NPD.Universal Design Dream Device v .

to find the need or space for new product. and clients. Electronic sell-through (EST) –– now branded as DIGITAL HD jumped 50 percent for the year.1 Introduction Media Device is the platform for delivering and monetizing a new generation of compelling. where TV dominates the Media & Entertainment landscape as the preferred choice of entertainment. their beliefs and their opinions.1. While the media & entertainment market (M&E) in India is relatively small when compared with other . It is the next generation of the Video viewing platform. now strengthened and enhanced with solutions and expertise from NDS that bring powerful new capabilities across cloud. Market Study and User Study 2. Being a visual medium. The entertainment and media industry in India is expected to grow faster than the country’s GDP growth and consequently more spent is expected on leisure and entertainment. 2. Media consumption habits of consumers in Metro & Tier 1 cities in India closely resemble the sophistication to that of consumers in developed markets. Television: Television (TV) is known home entertainment product. more so.2 billion.1. Its plays a major role in the flow of information and is equipped with the power to influence people. Market Study and User Study 2. Stability in home entertainment continued for the second straight year in 2013 as total consumer spending rose nearly one percent to $18. while video-on-demand (VOD) spending rose five percent in 2013 from a year earlier[6]. differentiated video experiences. The following topic will follow the same path. in a diverse country like India. networks. It is riding on the economic growth and rising income levels that India has been experiencing in the past few years. its impact transcends the social and educational background of its viewers. Results were boosted by the growing awareness and acceptance of digital services and products offered by both online and brick and mortar retailers.1 Product Study.Product Study. surpassing $1 billion for the first time. So I thought to do research on home entertainment. New platforms such as media hub consoles like Microsoft’s Xbox One and Sony’s PlaysStation 4 contributed to growth by expanding consumer access to entertainment. like the UK and the US.2 Market Study & Design Research The Entertainment & Media (E&M) industry in India is one of the fastest growing sectors of the Indian economy. The following literary survey will show the over view of home entertainment market trend.

DTH & Set Top Boxes: To we can’t find any HD TV without top box. Such a stupendous growth is mainly due to the continuous drop in setup and service costs of DTH. Laptop & Tablet: Today laptop & tablet also becoming home entrainment for upper middle class family. 2 Device Usage Dream Device 2 . 1 Television Growth [7] electronic device that is used to decode digital signals received from satellite to TV sets.1 fill show that. India has the third largest television market. Figure 2. A night of watching TV on the sofa is now likely to mean there's a laptop. tablet. the DTH market will post 28% CAGR growth during 2011-2014. or smartphone – or a combination of these "second screens" – within reach. Set-Top Box devices will witness huge adoption in India. A Set-Top Box (STB) is an set Figure 2. It is anticipated that. How are people using these second screens? Are they interacting with additional entertainment content? Or are they using them as distractions from the TV programming instead? The Figure 2. The figure 2. Further. in terms of number of viewers after China and the US. TV continues to dominate the M&E sector followed by print and filmed entertainment.2 will show the device usage. direct-to-home (DTH) industry in India has been witnessing tremendous growth for the past few years. According to a research report "Indian DTH Market Forecast to 2012". Sometime this becoming the second screen of entrainment.countries. decline in the prices of Set-Top Box has made DTH a viable option for the Indian users.

So the home entertainment market has good room for new products and technologies. media player and Gaming consoles kept near to TV. I lead the design research towers find the current home entertainment issue.5 million in 2012. Revenues from Console gaming are expected to reach USD343. Mobile Games. Game consoles. set top box.  Every product has different remote. The figure 2. Revenues from Mobile and PC & Digital TV are expected to grow to USD329. Home Theater. 3 Market Share The above topics had shown the market trends. like people who have multiple entertainment products (HD TV.1 million and USD96.8 million by 2017E from USD144. like Some time they are streaming the video from internet on laptop or tablet that time they need a big screen  All products occupy space in living room.3 will show the gaming industry components market share. Console Games and Online Games.  Switching display issue. Laptop. Figure 2.9 million.1. 2.2 million and USD32. media player and DVD player) Problem Identified:  Many entertainment products like DVD palyer. it’s have may device and different type. respectively in 2012.3 Need identification The home entertainment market is too open.Gaming: Gaming can be classified under three segments – Personal Computer Games (PC).  People or facing wire management issue with multiply product. Dream Device 3 . The targeted user group is upper middle class and electronics lover. So finding a gap for new product is tricky. Inside find a gap find the current product problem will be easy. because this all need display.9 million by 2017 from USD104.

How the products need to function? What are feature needs to add in the product? What kind communication will be better? To find answer for this question I carried out the user study. The gap area is home entertainment networking.4 User Study User survey questioners: Dream Device 4 . One device need to communicate with input as well as output device. 2.1.This need identification helped me to find the gap new product position.

and social network. I got the reopens from 58 people. Wire/cable management issue Number of TV hold at home Interest in wireless connectivity Watch online videos and movies Uncomfortable with the small screen Interest to push the screen connectivity Dream Device 5 . It’s have male and female gender.This questioner is circulated to my friend by e-mail. The following graphs will show the result. face to face. They fall in the age group of 22 to 48.

with this technology we can solve Dream Device 6 . 4 Digital Platform Wave many few HD TV. in new age technology possible its with WiFi. Laptop. Synchronized.4 will show the Digital platform wave. WiDi and Bluetooth. The figure 2. The new technology next generations of video experiences are Multiscreen. Now a days Figure 2. But I want to understand the facility.1. Personalized and Social. wants and desire. The first issue is wire management. smart phones come with WiDi enabled.Videos stored in pen drive/hard disk Space issue for entertainment product Number of Remotes Interest to record TV program 2.5 Product Study Users study is given the clear idea about their needs. To solve this entertainment product and TV or projector (display unit) needs to connect without wire.

the wireless entertainment network. So I want to connect all products to set top box and set top box will communicate to TV or Projector.2. because it’s connect with TV always.1 Quality Functional Deployment The figure 2.5 will show the QFD result Figure 2.2 QFD and PDS 2. 5 QFD Chart Dream Device 7 . To combine few products I taken the Set top box as base product. 2.

6 Mind Mapping Input  The products like laptop.2.3 Design Direction  Adapt the current technology and incorporate the user requirement  Determine the space to combine home entertainment products  Identifying the optimum wireless solution  Product aesthetics improvement for futuristic trend  “Dynamic & Decorative” . smart phone will communicate with the new product with Wi-Fi or WiDi (without wire)  Game consuls will connect by Wi-Fi or HDMI  Storage devices like pen drive or hard disk will be connect by USB Output  The new device will communicate with TV/ Projector/ Home theater by Wi-Fi or WiDi (without wire) 2.2.in living room don’t just stay as a box Dream Device 8 .2 New product function Mind Mapping Figure 2. tablet.2.

2.4 Product Design Specification Physical Specifications Dimensions: 235 x 145 x 25 mm (the dimension derived by golden radio) Input ports: HDMI (Type A.female) USB 3 Coaxial cable in Power SD card slot Wireless input & output option: WiFi MIMO (802.5 GHz) Bluetooth (v3.2.0) WiDi Format : Wall Mounted. Color: Black (textured) and silver Material: Body: polymer (ABS) Wight: Less than 500 g Dream Device 9 .0 / v4.11n .

2.2.5 Function Story Board Dream Device 10 .

7 Life Style Board 2.1 Life Style Board The figure 2. 8 Mood Board Dream Device 11 .2 Mood Board Figure 2.7 will show the Target group User lifestyle Figure 2.3 Concept Generation 2.3.3.2.

3 Theme Board 2.3.4 Form Exploration 2.2.4 Concept Selection and Justification Dream Device 12 .3.

4.2.2 Concept shape I developed nine concepts shapes based on the theme board.3 Participatory study for Shape Dream Device 13 . 2.4.4.1 Concept Sketches 2.

The participatory contacted for shapes.  Dream Device itself you can do any setting.  Dream Device will work as Set top box. Dream Device 14 .  For remote operation every smart phone will communicate with this product.. no need to connect with computer.  Dream Device will broadcast the input data to several display devices like TV and Projector. Figure 2.1 Product function brief This product is dream for many people. I circulated this shapes in social network (refer the APPENDIX – B. This product will replace many products. with the help of Dream Device app.  It’s has 7” touch display with many apps .  Dream Device will do two way data communication.5. 9 Participatory study 2. the user need to like the shape. So I named this product as “Dream Device”. It’s easy way to success the product. This product has optimum wireless solution. Figure 2.. media player and DVR…. The following points will explain the function and advantage of the “Dream Device” . very compact  One device… multiple functions….5 Detailing of Selected Concept 2. WIDI.  Dream Device will record the in data in connected hard desk. Wi-Fi and USB. so while hang in wall is not dup device. receiving as well as sending  Dream Device input communication is possible with HDMI.  Very trendy aesthetic design. for Facebook screen shot) and face to face interview.9 will show the Participatory shape study for result.

5. This product is recommended to mount on the wall. All wires insert points (power. 2. Bluetooth. This product is very less part for easy assembly.5.2 Base geometry and feature          This product size is 235 x 145x 25 mm and screen size 154 x 99mm (7”).3 CAD Model Dream Device 15 . it’s meet the golden radio. HDMI. USB and SD Card) has Wight LED backlight. The block color is selected based on the living room color. The backlight will on at the time of particular mode of data transfer. WiDi. 2. to avid the wire bending. The highlighted logo (WiFi. SD Card slot) at top for easy access Top and bottom has 15° draft for easy visibility of ports. HDMI) are in bottom. The side pattern holes for air vent. Freedom from wire routing and multiple devices ……  It’s the comprehensive wireless entertainment Hub. The plug & play ports (USB. cable in. generally it’s will light color.

0 Power Switch Power in Cable in SD Card slot HDMI APPENDIX – B Dream Device 16 .5.2.4 Final concept render Backlight symbols Air Vent 7” Touch Display USB 3.

Dream Device 17 .