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price for a surgery, which is a final solution. However, this still does
not mean it is the best price.
Finally, there are two aspects to this advertorial that make the
advertorial especially appeal to the Mumbai audience- one is the
fact Ailesbury Hair Clinc, which is bringing the solution to Mumbai, is
based in London. The Indian mentality is such that we are very
fascinated and awed by anything foreign. The fact that it is a foreign
solution will sow the seeds in any Indian readers minds that it must
be of high quality. Second is the mention of the slogan Begin a new
story. Mumbai is famous as the place in India where everyone who
is anyone lives, and in hopes of joining this crowd, thousands of
people migrate from not only all over the country, but all over the
world to be a part of this great city and bring some of the success to
themselves. They come to make something of themselves and start
a new life, so that slogan is very relevant.
I would like to conclude by saying that while it is an effective
article, with clever usage of persuasion, manipulation, headlines and
technicalities. A few poorly executed attempts at manipulation are
the price and before-and-after. Also, the fact that there is no form of
risk mentioned whatsoever is suspicious.