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Taking Root

Communicating the College- and Career-Ready Agenda

Sample One-Pager on Your College- and Career-Ready Coalition


Below is a template for a one-page overview of your coalition that you can use to describe
your coalition and as a marketing piece to attract others to your cause. Taking the time to fill
in this Q&A will not only help in your recruiting efforts, it can also serve as a good organizing
activity around which you can start to coalesce your coalition. Ideally, your coalition will have
a Web site or address so that this document, your statement of principles and a list of current
supporters, at a minimum, are available for all to see. Transparency is important when build-
ing a strong coalition, especially when recruiting new members.

Who is the “College- and Career-Ready” Coalition?


• Define your college- and career-ready coalition – why it came together, what it will focus on, etc.
This should be an overview statement of your principles.
What does the “College- and Career-Ready” Coalition do?
• Define the coalition’s main advocacy points and activities in an easy-to-read, bullet-pointed list.
List any upcoming coalition meetings.
What is the “College- and Career-Ready” Coalition’s mission?
• Develop a concise mission statement for the coalition.
How is the Coalition funded?
• Prospective members will want to know how the coalition is being funded and if they will be expected
to make a donation of time and/or money. If you are running your coalition on a shoestring with
volunteers and in-kind contributions, say so.
How is the Coalition managed? Who’s in charge?
• List members of your leadership and how decisionmaking will occur.
Who are your Coalition’s members?
• Make a generalized statement to describe your membership. You do not need to list every individual
member, but rather the sectors represented within the coalition. The purpose of this statement is to
signal who makes up the coalition so that prospective members and those seeking information about
you can quickly see the stakeholders you attract.

How can I get involved?


• Describe ways for joining or lending support, including asking prospective members to “sign on” to the
statement of principles. You should include contact information to learn more.

1775 Eye Street NW, Suite 410 • Washington, DC 20006 • P 202.419.1540 • www.achieve.org
Who is the “College- and Career-Ready” Coalition?

What does the “College- and Career-Ready” Coalition do?

What is the “College- and Career-Ready” Coalition’s mission?

How is the Coalition funded?

How is the Coalition managed? Who’s in charge?

Who are your Coalition’s members?

How can I get involved?


1775 Eye Street NW, Suite 410 • Washington, DC 20006 • P 202.419.1540 • www.achieve.org

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