Carolyn Roderick Rouchka

1125 NE Clubhouse Circle, Lee’s Summit, MO, 64086 Home: (816) 524-5473 Cell: (816) 210-2106
Email: crrouchka@yahoo.com Website: www.kirdonn.com/carolynrouchka

Professional Summary
Highly skilled professional self motivated. Success thus far is the result of attention to detail, quality
performance, dependable action and innovative solutions. Possessing strong management and
communication skills with extensive experience. Establish strong rapport with clients and maintain
ongoing relationships that generate both significant repeat business and new business. Understands
the importance of team work while working cooperatively with diverse individuals and groups. A
verifiable record of achievement including a consistent increase in total revenues from year to year.
Areas of expertise include sales, marketing, training, motivation, real estate, coaching and special
events. A true asset to a forward thinking company.

Professional Experience and Achievements

Vice President, Small Business Specialist – Kansas City South Region

2005 - 2009
Bank of America
Lee’s Summit, MO
The nation's largest brokerage house and consumer banking franchise.

Built relationships with current business customers, driving total sales with additional deposit products
commercial loans, merchant services and credit cards. Coached personal bankers and branch managers
on outside sales processes and business products, assisting in joint sales calls and business marketing
efforts as well as developed and implemented marketing plans. Generated new business customers
through prospecting, networking, referrals resulting in outside sale calls and new business.

• Generated new business customers through prospecting, networking, referrals resulting in outside
sale calls and new business, thus increasing small business customers by 27%.

Officer, Banking Center Manager

Managed and coached team members to achieve Awards of Excellence for Teller, Sales and Service
Specialist and Assistant Manager. Managed overall aspects of running an efficient and productive
banking center as well as selling to individual consumers and small business owners. Ensured the
operational excellence of the center and maintain the highest level of customer service. Supervised and
coached teams on proper execution of key banking center “plays” while modeling the desired
behaviors.

• As a Banking Center Manager, lead teams of sales and service professionals at Grandview and
Langsford Banking Center to meet and surpass sales goals by 32%.
• Achieved Bank of America’s Award of Excellence for a Banking Center Manager 2007.
 Carolyn Roderick Rouchka
1125 NE Clubhouse Circle, Lee’s Summit, MO, 64086, Home: (816) 524-5473 Cell: (816) 210-2106
Email: crrouchka@yahoo.com Website: www.kirdonn.com/carolynrouchka

Regional Manager/Director Insurance Housing Solutions

2004 - 2005
Marriot Execustay/Transition Group
Lenexa, KS
ExecuStay is the leading temporary housing solution for stays of 30 days or longer. From urban
studios to suburban three-bedrooms, there are locations in over 300 U.S. cities.

Supervised, trained and coach Business Development Representatives across the region in Insurance
Housing Solution sales and marketing. Managed temporary housing solutions for insured that lost
their home as a result of a tragedy and assisted in securing housing, utilities, furniture and any
special needs of the insured. Marketed Insurance Housing Solutions in Missouri, Kansas, Iowa,
Nebraska, Arkansas, Oklahoma, and Texas. Represented the region at national conferences.

• Developed and executed a corporate business plan and budget with an increase of 107%.

Account Executive
2003 – 2003
Bellewether
Kansas City, MO
A global leader in performance-based business and professional skills training delivered over the
Internet.

Established, build and maintain positive, professional relationships at all decision levels with my clients.
Assumed responsibility and accountability for assigned sales goals and meeting or exceeding those
goals. Customized training and OD solutions to meet client needs. Targeted accounts and managed
territory, qualifying leads within the State and Federal Government, Fortune 500, Medium and Small
Business. Self motivated team player.

• Managed and opened new accounts in Missouri and Kansas activating business plan.
• Completed Dale Carnegie train the trainer training.

Marketing Manager
2001 - 2001
Analysts International
Kansas City, MO
An information technology services company that's focused on providing configured solutions for its
clients.

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 Carolyn Roderick Rouchka
1125 NE Clubhouse Circle, Lee’s Summit, MO, 64086, Home: (816) 524-5473 Cell: (816) 210-2106
Email: crrouchka@yahoo.com Website: www.kirdonn.com/carolynrouchka

Marketing Technical Consulting and Professional Service Solutions to Fortune 500 and Mid Size
companies within the Greater Kansas City Market. Trained to represent Siebel within the district.

• Managed Fortune 500 and Mid Size Accounts and opened new accounts
• Analysts International Siebel Representative for the district

Account Manager
1999 – 2000
ARC
Kansas City, MO
Leader in IT Staffing and Solutions

Managed the Select Account Business Group. Opened new accounts and develop marketing
strategies for existing accounts to gain a larger percent of the market within the accounts. Accounts
include Sprint Local and Long Distance, Utilicorp United, Universal Underwriters Group, Black and
Veatch Solutions Group, DST. Successfully sold consulting services and solutions to Fortune 100 and
Fortune 500 companies. Work closely with Recruiting, and Solution Groups within ARC to define and
meet client needs. Negotiated Contracts and drafted statements of work.

• Managed and developed Business Plans for Select Accounts and opened new accounts
• Responsible for obtaining and surpassing Quotas

Professional Services Sales Consultant

1997 - 1998
Hitachi Data Systems
Kansas City, MO
A Fortune 500 leader in mid-range and high-end storage systems, software and services.

Successfully sold consulting services and was an intricate part of the hardware sale team to F500
companies within the Heart of America District (Greater Kansas City, Topeka, and St. Louis).
Promoting “Solution Sales” to tier 1 accounts including Sprint, DST, Southwestern Bell, Mercantile
Bank, Emerson Motors, Edward Jones, NAIC which combined services from one or more of the
business groups including Networking, Thin Client, Enterprise Data Warehousing, Data Center
Solutions, Parallel Sysplex, Business Continuity, Storage Management with or without the sale of CPU
or DASD putting the customers business need first. Responsible for Professional Service Quota for
district which included consulting sales of internal business group’s solutions, staff extension,
software and thin client workstations. Drafted Statements of Work and negotiated contracts.

• Negotiate Contracts and drafted statements of work that resulted in successfully completing
all projects.

3
 Carolyn Roderick Rouchka
1125 NE Clubhouse Circle, Lee’s Summit, MO, 64086, Home: (816) 524-5473 Cell: (816) 210-2106
Email: crrouchka@yahoo.com Website: www.kirdonn.com/carolynrouchka

Owner and Founder

1996 - 1997
CRR Consulting Resource Registry
Kansas City, MO
Independent IT Consultant, developing business and marketing strategies in the Greater Kansas City
area.

Promoted independent Oracle, Network, and DB2 DBA computer consultants within the Greater
Kansas City Area, establishing the Computer Resource Registry. Developed business and marketing
strategies.

• Established a computer consulting registry

• Developed a client base - Sprint PCS, Sprint, Data Modeling Inc., MMI

Senior Marketing Representative

1994 - 1996
Lindenberg & Associates, Inc.
Kansas City, MO
High end information technology consulting firm with headquarters in St. Louis, Missouri.

Developed a successful sales, marketing and business plan to open this new branch office. Established
F500 companies including Sprint, HMRI (Marion Merrill Dow), NAIC, DST, Payless Cashways, Yellow
Freight, and Anderson Consulting. Facilitated New Hire Training and motivational support of the new
hires and sales team.

• Instrumental in opening the new Kansas City branch office while managing accounts and
consultants
• Successfully established L&A as a quality provider of computer consultants
• Top producer for eight consecutive quarters, generating 96% of total branch revenue
• Responsible for 96% of the branch revenue from 1994-1996.
• Met and surpassed all sales and branch development goals.

Sales and Marketing Director

1992 - 1994
Ciber
Overland Park, KS
An international system integration consultancy with superior value-priced services for both private
and government sector clients.

4
 Carolyn Roderick Rouchka
1125 NE Clubhouse Circle, Lee’s Summit, MO, 64086, Home: (816) 524-5473 Cell: (816) 210-2106
Email: crrouchka@yahoo.com Website: www.kirdonn.com/carolynrouchka

Developed and managed the sales and business plan for opening the Kansas City branch office. Was
responsible for recruiting, managing consultants’ sales of professional services. Established the
“Customer First” Mission Statement for the branch. I was not only responsible for opening this branch
office, but for major accounts which included Sprint, DST and AT&T.

• Constituted Ciber as a provider of computer consultants generating 100% of branch revenue

• Top producer for eight consecutive quarters, generating 96% of total branch revenue
• Activated marketing plan, managed consultants and recruiting efforts

Marketing Representative/Manager
1987 - 1991
Cap Gemini America
Kansas City, MO
One of the world’s foremost providers of IT Consulting.

Successfully sold consulting services. Consistently ranked # 1 within the region in sales and customer
satisfaction. Key account manager for Sprint, responsible for account management, marketing and
business strategies. Sprint was the largest revenue customer in the US. Achieved and surpassed all
quotas, awarded Presidents Club and Chairman’s Circle honors. Responsible for opening and building
major account, Sprint and assisted additional CGA branch offices to open the Sprint account within
their cities.

• Accountable for 91% of the branch revenues exceeding 4 million dollars

• Won numerous sales contests for myself and the branch office
• 1988 and 1989 Awarded President’s Club honors, one of the top three producers within the
U.S.
• 1990 becomes a member of the Chairman’s Circle, CGA’s elite sales performers

Marketing Representative/Manager
1987 - 1991
ATS Cellular, Inc.
Lenexa, KS
Provider of cellular phones and air time for Cellular One.

Sold cellular phones and airtime for a Cellular One affiliate. Developed sales and marketing plans.
Created advertisement campaigns.

• Created a marketing program to establish ATS Cellular Inc. as a cellular leader in Kansas City
• Successfully sold cellular phones and Cellular One airtime

5
 Carolyn Roderick Rouchka
1125 NE Clubhouse Circle, Lee’s Summit, MO, 64086, Home: (816) 524-5473 Cell: (816) 210-2106
Email: crrouchka@yahoo.com Website: www.kirdonn.com/carolynrouchka

Sales Representative
1985 - 1986
Executive Presentation of Kansas City
Overland Park, KS
High end computer graphics company.

Responsible for corporate sales/marketing strategies for slides speaker support materials and
hardware including EPS 2000, and Videoshow Computer Graphics. Managed the major account, US
Telecommunications/US Sprint and worked directly with the company President and the EVP of
Information Systems.

• Achieved 100% - 125% of all quotas

• Top sales producer for six quarters
• Developed a client base which resulted in 75% of the company’s total sales volume, which
included the number one client, US Telecommunications/ US Sprint, with a billing of 2,500,000
annually
• Created a marketing strategy for the sale of slides and speaker support materials the EPS
2000 and Videoshow Computer Graphic Systems

Special Events, Public Relations and Fashion Coordinator

1973 - 1985
Dillards Stix, Baer Fuller
Kansas City, MO
A leading high-end fashion department store.

Fashion Stylist 1973, Assistant Visual Merchandising Manager 1974, Visual Merchandising Manager
1976, Public Relations and Fashion Coordinator 1978. Organized public relations, special events and
fashion coordination and wrote public relation material for radio, television and newspaper.
Supervisor for personal, budget planning, accounts payable and accounts receivable.

• Successfully executed the Seventeen Magazine Fashion Show with an audience of over 3000.
• Increased weekly sales by 31% Back to School Season sales 21% above projection.

Education and Training

Longview Community College – Lee’s Summit, Missouri – (Business)
Unity School of Christianity – Unity Village, Missouri – (Religious Studies)

Professional Development:
Bank of America Branch Manager Training
Various Sales and Marketing Training