In 2007, Frieze commissioned Julies Bicycle, an environmental agency devoted to the

creative industries, to look at the carbon emissions created by the fair. Audits were carried
out in 2007, 2009 and 2010.
The fair has used these audits as a basis for carbon reductions across our activities. The
greatest impact was located in the use of diesel generators, so from 2010 the fair has been
powered exclusively by waste vegetable oil.
The introduction of waste vegetable oil, or bio diesel, has reduced the fairs carbon
footprint dramatically. The carbon footprint per visitor in 2010 was 0.25 kg CO2e, down
by over 90%.
Reducing Carbon Emissions
ENERGY
Biodiesel made from waste vegetable oil has replaced regular diesel in Frieze London
generators to generate heating and electricity
300w halogen floodlights previously used in the fair were replaced by 70w metal halides
WASTE
Encouraging visitors, staff and contractors to separate their waste by making recycling
readily available
Recycling stations for glass, plastic bottles, aluminum cans, paper, and cardboard
Recycling of wood
Recycling of carpets

COLLABORATION
Working with contractors to improve our environmental performance in a way that is
practical and fits into current working practices
Encouraging caterers to use recyclable food packaging
Working with Royal Parks to protect the site we occupy
Working with The Mayor of London and partner organisations to reduce the carbon
footprint of the visual arts in London
Working closely with our site management team, 20-20 Events, to develop the fairs
environmental infrastructure, improve our data collecting, and facilitate partnerships with
contractors and stakeholders.

TRANSPORT AND TRAVEL

Encouraging visitors to use public transport and bicycles
Providing extra bike racks outside the Fair
Providing shuttle buses for off-site events to minimise taxi and private car use
Monitoring the number of shipments arriving at the fair and where they are arriving from
in order to assess the carbon footprint of shipping and production traffic

COMMUNICATION
Improving signage to encourage staff and visitors to separate waste
Including information about our Green Initiatives in briefings to contractors

firePERFORMANCE MEASUREMENT

Carrying out regular carbon audits to manage our environmental performance

On Thursday, 14 October Londons Mayor launched the Green Visual Arts Guide at
Frieze London 2010. The Guide, commissioned by the Mayor of London and written by
Julies Bicycle with input from over a thousand galleries, studios, fairs and transport
companies, is the fourth in a series specifically for the creative industries. The Guides set
out the tools to tackle climate change issues which directly affect the visual arts. Case
studies from visual art organisations of varying sizes are included to illustrate what can
be done.

Frieze London remains committed to reducing its carbon emissions. We are grateful for
the support of our staff, contractors, and visitors in achieving this aim.