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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

How I Grew From 300 to 5k Followers In


Just 3 Weeks
#GrowthHacking my Twitter account for @Crowdre Twitter Premier League

It all started on March 16th, 2015, when @deepak365 decided to hold the
@Crowdre Twitter Premier League, which trended on social media as
#CTPL.

Three weekly rounds, three targets, one winner in the end. Simple.
But before I go into the details, let me tell you that I am not a social media
guru. I dont know how to market stu. I dont have a sense of humor like
@Trendulkar or @GabbbarSingh. To make things harder, @Crowdre has
some awesome people like @iSpiritualist, @KaziUrooj, @NischalShetty,
@BuddhaSource who are pretty rad when it comes to #socialmedia,
especially Twitter. But I decided that I wanted to win one way or another,
and my strategy had one thing that I was good atCode.

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

GrowthHackers are a hybrid of Marketer and Coder.


Andrew Chen, Entrepreneur

My Twitter stats before the competition:


Following: 635
Followers: 373

Round 1. Maximize your Follower Gain


Follower Gain (FG) = Followers - Unfollowers
Scoring:
FG > 100 = 2 point
100 < FG < 500 = 4 point
500 < FG < 3000 = 6 point
FG > 3000 = 8 point
Bottlenecks: This might seem simplejust keep following people and
eventually youll start getting followbacks. True. But you have to maintain a
certain following/follower ratio.
Eg: You can follow only 2000 users at rst. Its only after your follower
count reaches a certain level that you are allowed to follow more people.
Strategy: The rst thing I had to do was nd people to follow, but there are
two big questions here:
1. How to nd people who would followback?
2. How to make sure those people engage (favorite, retweet and
mentions) my tweets?
With some research and actual experimentation, I gured out the answers
to these pressing questions:
1. Choose a niche interest for your Twitter prole.
2. Find people who post interesting tweets and are active everyday on
social media. This ensures that people are active and are likely to
engage with you.

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

3. Find people who have a Follower to Following ratio of 1 to 2. These


people are more likely to follow you back.
Solution: Following thousands of people manually is just impossible when
you have to kick some ass in a competition. Thats why I wrote this very
simple script that you can run in the browser which will automatically
follow people on Twitter. You just have to go to your competitors follower
list, open Developer Tools for Chrome, paste this script and press ENTER.

a=setInterval(function(){
window.scrollTo(0,document.body.scrollHeight)
$('.notfollowing.useractionsfollowbutton.jsfollow
btn').click()
},1000)

This will automatically follow all visible people on that page, scroll for you,
load more people, follow them and so on. If you want to stop the script,
just paste the following line and press ENTER.

clearInterval(a)

After this, I was all set for winning Round 1. The only thing you must keep
in mind after doing all this is: CLEAN YOUR ACCOUNT (Try @Crowdres
Non -Followers feature)
PRO TIP: Give some time for people to follow back. After that, unfollow
everyone who does not follow you back to keep your Following to Follower
ratio balanced and so that you are not stopped by Twitters rate limits on
your way to glory!
First Round @EagleEyeApp Stats:

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

Overall Followers Received for Round 1

Round 2: Maximize engagement per


tweet
Engagement = ( Retweets + Favorites + Mentions ) / Number of tweets
Scoring:
Engagement < 1 = 1 point
1 < Engagement < 2 = 2 point
2 < Engagement < 3 = 3 point
3 < Engagement < 4= 4 point
4 < Engagement < 10 = 5 point
10 < Engagement = 10 point
Bottlenecks: This round was tricky. Not only must you make sure you
tweet less, you must also make sure you tweet quality stu, at the right
time to get more engagement (favorites/retweets).
Strategy: The rst thing I had to do was nd good content. Best source was
Medium. I searched for interesting content related to marketing, social
media, growth hacking.

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

The second thing that was to engage with other people on Twitter who
shared the same niche interest that I did.
Solution: I used Buer to schedule those tweets and track their
performance. Based on the performance of each tweet, their
reach/engagement/time of post, I rescheduled some of those tweets
multiple times throughout the week.
PRO TIP: Every time a new tweet is posted through Buer, go to Twitter
and Pin that particular tweet.
My next step was creating more engagement for my tweets. So I searched
for tweets with trending hashtags like #growthhacking, #socialmedia, #smm,
#marketing, #seo and #blogging. For social media marketers these hashtags
are always your best bet. And of course, I created a script that would
favorite all the tweets on the search results page, scroll for more, favorite,
scroll for more, and so on. You get the gist.

a=setInterval(function(){
window.scrollTo(0,document.body.scrollHeight)
$('.ProfileTweetactionButton.jsactionButton.js
actionFavorite:visible').click()
},1000)

After favoriting 1000 tweets, you will be restricted by Twitter, so dont


spend all your favorites on one hashtag; distribute your favorites among
multiple trending hashtags. If you want to stop the script, just paste the
following code and press ENTER.

clearInterval(a)

PRO TIP: Another interesting trick that I used was based on the theory
that if you add someone to a list, they will get notication that someone
added them to a list and check out the persons prole. Now there is a 5050
chance that they will favorite your pinned tweet. I cant be sure of the
conversion from this (hence the theory), but its an interesting idea and
worth a shot.
I dont want to leave you alone with without having any tools to track the
success of all my tips, so heres a tool I used to crack this round [list-copy].
You want to nd people who have super awesome lists of Growth Hackers,

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

Social Media Gurus, etc and then copy their followers list. How awesome is
that!
Second Round @EagleEyeApp Stats:

Engagement (RT, Mention, Fav) w.r.t Tweets

Round 3: Maximize engagement per


follower
Engagement Score = ( Retweets + Favorites + Mentions ) * 100 / Total
Number of Followers
Scoring:
1 < Engagement Score < 10 = 1 point
10 < Engagement Score < 20 = 2 point
20 < Engagement Score < 30 = 3 point
30 < Engagement Score < 40 = 4 point
.
.
.
Engagement Score > 150 = 8 point

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

Bottlenecks: This was the toughest round of allor so I thought at rst. I


would, not only have to tweet like crazy, but would also need insane
engagement to even think of winning! One day, while chatting with my
friend @VanhishikhaB, a strategy came to mind. Eureka!
Strategy: To win this round I had to get a score of 8; meaning my
engagement had to be greater than 150. I had around 3200 followers at the
time. I would have to grow to 5000 followers by the end of the round, and
hopefully for every 1 of my tweets I needed at least one favoraite and one
retweet. I would have to post roughly:

(150 Engagement score *5000 Followers) / (100 * 2 Engagement) = 3750 Tweets


Now, take a breath and think about that for a moment. 3750 EFFING
TWEETS IN 7 DAYS! That is almost 535 tweets daily. Now there was no way
I could *manually* search and post that many tweets. BUT, if I could put
together a list of interesting social media accounts that tweet original stu
and piggyback on their tweets and post them to my account, I could still
win this!
Solution: I researched and found something called as the Twitter
Streaming API that lets you monitor events and tells you when a user has
tweeted. So I wrote a script that would do just this. It monitors the tweets
from the accounts of my choice and then tweets the same content from my
account. Now using this script does require some programming knowledge
as it written in nodejs.
For those who are familiar with it, checkout the code here. For those who
arent, check the note at the bottom of this blog post. ;)
Third Round @EagleEyeApp Stats:

https://medium.com/marketing102/howigrewfrom300to5kfollowersinjust3weeks2436528da845

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

Engagement (RT, Mention, Fav) w.r.t Followers and Tweet

My Twitter stats after the competition:


Following: 4.7k
Followers: 5.2k
Needless to say, I literally ruled #CTPL.
TL;DR: there are a few points that Id like to make:
1. Dont follow blindly and expect a followback. Choose your target and
follow wisely.
2. No one likes inactive accounts. People will unfollow you if they see
that you are inactive (A lot of people use @Crowdres Inactive
Following tool to gure that out.) That is the reason you should post
quality tweets and stay active.
3. Post content that is relevant to your niche market. Do not tweet about
a random of topics, no one likes that.

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6/14/2015

HowIgrewfrom300to5kfollowersinjust3weeksMarketing&GrowthHackingMedium

4. Use TakeO, which recently launched scheduling for Twitter, or Buer


to automate good content.
Happy #GrowthHacking!
Note: I understand that a lot of people who are reading this are probably
not good at programming. Hit me up on Twitter or email and Ill help you
set it up
PS: Thanks to @prisharma25, @iSpiritualist and @VanhishikhaB for helping
with the edits.
Warning/Disclaimer: Try the #growthhacks mentioned above at your own
risk and go through these Twitter rules before trying.

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