Introduction to

Public Relations

Introduction - Week 1
Prepared by:
Yunita Permatasari, M.Si

Alexander Mamby Aruan, SE, M.Si, AMIPR

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Me

Alexander Mamby Aruan, SE, M.Si, AMIPR.

Alexander.ma@lspr.edu

Alexander Mamby Aruan, SE, M.Si, AMIPR

www.company.com

The Guidelines to Succeed

Be on time
Bring the copy of Study Guide and the
copy of slide presentation (its a must) =
No Book No Entry
- Read the topic before hands
No talking to friends during class
DO ASK if you have any questions
No HP allowed during class
No food/drink during class
NO CHEATING! (Academic Rules)
- Cheating = 0
Alexander Mamby Aruan, SE, M.Si, AMIPR

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Class Activities

Alexander Mamby Aruan, SE, M.Si, AMIPR

Lecturing
Discussion
Exercises
Pop Quiz
Group Projects
Small Presentation

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Grading System

10% Attendance
25% Mid Term Test
25% Assignments
40% Final Test

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Grading Details
Grade

Marks

> 90

85-89.99

A-

80-84.99

B+

75-79.99

70-74.99

B-

65-69.99

C+

60-64.99

50-59.99

C-

40-49.99

< 40

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Class Schedule
1

Introduction to Intro to PR Class

The Nature of Public Relations

The Nature of Public Relations

The Nature of Public Relations

QUIZ

Public & Operating Environment for PR

Statutory law

Review
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Class Schedule
8

MIDTEST

Research

10

PR Miscellaneous

11

Technology and Internet

12

QUIZ 2

13

Professional Development

14

Group Presentation

15

Evaluation & Review

16

FINAL TEST
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Main References
Introduction to Public
Relations Study
Guide
Copy of Slide
Presentation
How to pass the
LCCI examination
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Public Relations is concerned with contact!!

Public Relations is a COMMUNICATION discipline

Alexander Mamby Aruan, SE, M.Si, AMIPR

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Communication is a process.
Meaning steps have to be taken
and in a set/particular order to
achieve a desired result/goal.

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www.company.com

Element of Communication
Process

1.
2.
3.

4.

These are the important elements of the communication

process:
Sender : Sender is an individual, group, or organization
who initiates the communication
Message: A message can be an idea, concept, emotion,
feeling that a person wants to share with another person
Encoding : When a sender attempts to replicate his or her
internal thoughts or feelings into some kind of external
message medium for the sake of transmitting those
thoughts or feelings to another person or persons.
Channel: Its the medium through which communication is
transmitted from one person to the receiver

Alexander Mamby Aruan, SE, M.Si, AMIPR

www.company.com

5. Receiver:
Receiver is the individual or individuals to whom the
message is directed to
6. Decoding:
Decoding is the process where the message is
interpreted by the receiver
7. Feedback:
Feedback is an integral part of communication process
that allows the speaker to monitor the process.
Feedback is important to evaluate the success of the
message communicated
8. Noise
There are certain barriers present in the communication
process.
Ex: Sounds, Language, venue, etc

Alexander Mamby Aruan, SE, M.Si, AMIPR

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Communication - PR

When we want to speak to a person, we

automatically do several things:
Make sure he/she is listening to us
Want to secure his/her attention
Get him/her involved
Check that what we have said has been
understood

Alexander Mamby Aruan, SE, M.Si, AMIPR

www.company.com

The simple purpose of PR

To create understanding
It educates, informs, reminds, and reinforces

It NEEDS to do these things in order to

CREATE UNDERSTANDING

Alexander Mamby Aruan, SE, M.Si, AMIPR

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PR - Communication

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The Class Rules

OFFICE HOURS:
MONDAY - FRIDAY

10.00 18.00

NEED ANY ASSISTANCE???

E- MAIL : alexander.ma@lspr.edu
Line ID : mambyaruan

Alexander Mamby Aruan, SE, M.Si, AMIPR

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THINK AND SAY THIS

I WILL LEARN AND ENJOY THIS CLASS AND
MOST OF ALL I WILL PASS THIS CLASS
LETS HAVE FUN

Alexander Mamby Aruan, SE, M.Si, AMIPR

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Learn is Knowledge
Knowledge is Inspiration
Be Inspire until Youll become an Inspiration

By: Mr. Alexander Mamby Aruan, SE, M.Si, AMIPR

Material Reference by: Ms. Sylvia Roennfeld, M.Si (Subject Coordinator)

Alexander Mamby Aruan, SE, M.Si, AMIPR

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