A

REPORT

ON

3 C Report on Fullerton India Credit Ltd.

Submitted To

Mr. Ashutosh Kherde

Faculty Guide

Submitted By
Mr. Anup Bajaj

(6ND20458)
INDEX

Sr. No. Particulars

1. Overview

2. Company Profile

3. Customer

4. Competitors

5. SWOT

OVERVIEW
Fullerton India provides a complete range of financial products and solutions,
customized to the requirements of mass market and low income population
segments. This company follow a customer centric, community based business
model.

Fullerton India is a subsidiary of Fullerton Financial Holdings Pvt. Ltd., a wholly

owned subsidiary of the US $80 Billion Temasek Holdings Singapore.

Our operations commenced in January 2006, with a network of branches across the
country to source and service our customers.

TEMASEK HOLDINGS
Mission
To create and maximize long-term shareholder value as an active investor and
shareholder of successful enterprises.

Corporate Profile
Temasek Holdings is an Asia investment house headquartered in Singapore.
With a multinational staff of more than 300 people, we manage a portfolio of over
S$160 billion, or more than US$100 billion, focused primarily in Asia. We are
committed to fostering a sustainable future for our shareholder, staff, portfolio
companies and
the community.
We are an active shareholder and investor in diverse industry sectors such as
banking & financial services, real estate, transportation & logistics, infrastructure,
telecommunications & media, bioscience & healthcare, education, consumer &
lifestyle, engineering & technology, as well as energy & resources.
Our total shareholder return since our inception is more than 18% compounded
annually. We have a corporate credit rating of AAA/Aaa by Standard & Poor’s and
Moody’s respectively.

COMPANY PROFILE

What We Are

Fullerton India Credit Company Limited, a fully owned subsidiary of Fullerton

Financial Holdings, Singapore, is the fastest growing financial services company in
India with an equity capital base of US$ 150 Mn (Rs. 7.00 bn). The company follows
a relationship led, community based business model with close proximity &
engagement with the customer to effectively reach out to them. In a short span of
time the company has disbursed Rs over 1800 Crores, opened more than 700
branches spread across 150 locations and has more than 8000 employees on its
rolls.
Human Capital Leave Policy

Leave for Probationary Employees

1. An employee during probation period is not entitled for leave unless under
exceptional circumstances.

2. In case the leave during probation period exceeds 2 weeks, the probation period
may be extended by at least a period equivalent to the leave taken.

3. The leave taken during probation will be adjusted with the leaves credited to an
employee on confirmation.

Leave for Confirmed Employees

4. The employee is eligible for leave only if s/he is confirmed.

5. Employees are eligible to leave of absence for vacation, sickness, maternity &
personal needs apart from public holidays.

6. All leave credit / leave availed is on a working days basis.

7. On confirmation,

a. 2 leaves for every month of the probation period i.e. 12 days will be credited
on confirmation.
The leaves taken during probation will be adjusted against the credit of 12
leaves

b. 2 leaves for every month post confirmation till December of the same
calendar year will be credited..

8. All SM’s & above who join as confirmed employees, will have 2 leaves for every
month post joining till December as their leave credit.

9. Any confirmed employee on board as on 1st of January of each year will be

entitled to an advance leave credit of 24 working days for that calendar year of
service.

10.Leave of a planned nature excluding holidays requires prior approval of his/her

immediate supervisor.

11.Based on business exigencies, supervisor may refuse a specific leave request

while ensuring an alternate leave schedule / request is reviewed on priority.

12.It is the supervisor’s responsibility to keep track and record of the attendance
and leave of employees working with them. It is the employees responsibility to
ensure that they formally seek approval for each leave proposed to be availed.
13.Leave in excess of available credit and any unapproved leaves will result in Loss
of Pay.

14.Leave balances at end of each calendar year lapse and do not carry-forward.

15.There is no facility for encashment of unutilized leave.

16.Leave exceeding 7 working days will need the prior approval of the Supervisor &
Regional HC coordinator.

Maternity Leave

Eligibility:

No woman shall be entitled to maternity benefit unless she has actually worked in
an establishment of the employer from whom she claims maternity benefit, for a
period of not less than (eighty days) in the twelve months immediately preceding
the date of her expected delivery.

To be eligible for Maternity Leave, an employee should apply for leave at least 90
days ahead along with Doctor’s certificate indicating expected date of delivery.
Human Capital shall issue a letter through the supervisor indicating duration of
leave. Based on actual delivery date, updated leave period will be documented.

Female employees will be entitled to maternity leave as per the provisions of the
Maternity Benefit Act, which currently provides maximum of 12 weeks (84 days
inclusive of holidays and weekends) of leave which may be availed pre and post
natal, subject to a maximum of 6 weeks pre natal and minimum of 6 weeks post
natal

Fullerton India Credit Company Limited

HUMAN CAPITAL POLICY: RELATED EMPLOYEE POLICY

OVERVIEW

To ensure that all employees are provided framework that states the company’s
position on specific situations

(which could be deemed as conflict of interest) that involve dealing / interactions

with other individuals to
which the employees are directly related.

APPLICABILITY

This is applicable to all the employees in the company.

RELATED EMPLOYEES POLICY

The policy states that related staff members may not be assigned to positions
where one relative might have

the opportunity to check, process, review, audit or otherwise affect the work of
another relative.

They may not be assigned to positions where one relative might influence the salary
progress of another.

Relative is defined as :

• Spouse

• Children

• Parents

• Sibling

• In - Laws

• It is Mandatory for all candidates to declare in the Application Form about any
relatives employed with the company. Employees must self-declare any
relationship that arise subsequent to employment

• This is applicable for employment: Permanent, Temporary, Contract

categories or deployment of personnel through service providers

• If eventually an employee becomes related to anyone working in the

Company by virtue of change in their marital status or if any of their relatives
joins the Company, they will be required to inform the respective regional
Human Capital contact and their immediate Supervisor.

• Should a conflict of interest situation arise, the company will, on a best effort
basis try to reassign one of the employees to an alternate non-conflicting
role.
 • In the event this is not practical, or a suitable role a not available, one of the
related employees will be required to discontinue services with the company.
No compensation will be payable to the employee in such cases

Introduction to Fraud Control Unit(FCU)

• Fraud Control unit has been formed with the sole objective of
minimizing fraud losses at the branch. This team would look at cases at Log
in stage ,Pre disbursement & Post Disbursement stage

• Log in stage: FCU would assist branch team in identifying loan

applications where in documents and/or information has been manipulated.
FCU team would go through 100% of the logged in files at branch & on
sample basis would pickup cases for field verification

• Pre Disbursement stage: In cases where few documents are collected

post approval then FCU would again go through those documents & on
sample basis would pickup these for verification

• Post Disbursement Stage: Cases are picked up based on sample (File

Review reports, FCU QC ,Bounced MIS,top5 RO, Top 5 branches, failed SMS ,
Failed welcome calls etc) & are sent for field verification of documents and/or
discreet customer profile check

Daily FCU activities at Branch

• Screening: 100% of the files which have been sourced needs to be

shown to FCU sampler along with completely filled application form, ID
proof, Add Proof & Income proof (if required. Please note these are the
minimum documents & if any other document is available in the file ,same
too needs to be shown to FCU sampler. As a proof of screening one distinct
stamp would be put on all the documents available in the file along with file
cover. Screening of a document means FCU sampler didn’t find any apparent
trigger on the document & doesn’t mean that document is genuine .Any
document which has been collected after FCU screening must be shown to
FCU sampler

• Sampling: On sample basis (Trigger/Random) few documents would be

picked up for verification from the source of document. For e.g.. Salary
slip/SC would be verified from employer, ITR from IT office etc. For all
sampled cases FCU agency would submit a report
 • De dupe: CO / Docs Officer should mail all the requests for De-dupe
and for the same, there will be three windows in a day for sending the data
(as per the prescribed format) i.e. (1) 10.0 AM (2) 3.00 PM & (3) 6. PM.

• Mandatory: All documents are mandatory pick-ups in secured loans.

There could be location specific mandatory document depending on the
trends in the particular location. For e.g. ITR is mandatory in Gujarat.

Other FCU Activities & TAT

• Vendor/Outsource staff Check : All vendor & outsource staff which is

appointed at branch needs to be checked through FCU. Details are to be sent
in the format on mail to FCU vendor with cc to FC officer for verification

• Sampler Timing: FCU Sampler would visit at a fixed time once a day
.based on convenience of branch provided that time slot is available. In case
of multiple branches in the city available time slot would fixed for new
branches. Please get in touch with local FCU officer for fixing the time

• TAT

- For sampled cases TAT is 1 working day, excluding holidays, Saturday

- Reports for 10 AM window will be provided at 3.30 PM, 3.00 PM window

will be provided by 6.00 PM & reports for 6.00 PM window will be provided
by next day morning, 10.00 AM.

- For Vendor /Outsource staff check TAT is 5 working days

MIS

• FCU submit daily tracker for all verified cases through mail. This mail is
marked to Unit Head, Credit Officer & BPO

• There are two attachments sent by agency. One is the excel sheet
which has case details & 2nd is the word document

• Which has single page FCU report for verified case. This word
document is to be attached in the file

• Acknowledgement sheet is also submitted by sampler which indicates

that mail has been received by branch

• Any case where in FCU report has not come within tat 0+1 day ,should
be escalated to concerned FCU officer

• Excel report has two sheets ,one if for case wise details & 2nd sheet
indicates MTD FCU sampling, CRS, mandatory
 • Verification & fraud hit rate.

FCU Status & Approval Authority

Positive: This means that the document which has been picked up for verification
is found positive & case can be possessed by branch subject to all other policy
norms met
Negative: These are documents where in though document is not fraud but some
adverse information has been received during verification
Fraud-FD/FP/TC: These documents have been verified & are found to be fraud. i.e.
details are not matching with records maintained by issuing office. In some cases
documents may be genuine but person is a industry defaulter or had submitted
forged documents to another institution. In another category of Fraud(TC) document
may be verbally confirmed/not confirmed by issuing office but if technically
document is showing wrong calculations then too it is termed as fraud. such cases
should be declined & can be approved only by RFCU Head
Failed: This means that FCU couldn’t verify the document from issuing office. In
such cases Credit Officer can take decision after satisfying himself/herself that
document is genuine
Referred to Credit: This status indicates that some additional information is
received or document is having some triggers but couldn’t be verified. In such cases
credit officer should ensure that concerns raised in FCU report are addressed

Escalations

• Any case, decision may be taken up by branch if they are not satisfied
with the status sent by FCU vendor as per below mentioned Escalation
matrix:

• 1st Level: Mail should be marked to FCU officer .Normally he would

revert within 2 working days but if it is urgent please call him

• 2nd Level: If TAT is exceeded and/or BUM is not satisfied with decision
this can be escalated to Regional Manager of FCU.TAT is 2 working days, in
case of urgency please feel free to call
 • 3rd Level: If TAT is exceeded and/or BUM is not satisfied with decision
this can be escalated to National Field Risk Manager .TAT is 2 working days,
in case of urgency please feel free to call

• 4th Level: If TAT is exceeded and/or BUM is not satisfied with decision
this can be escalated to RFCU Head. TAT is 2 working days, in case of
urgency please feel free to call

Some actionable at branch

• All cases which have been sourced must be logged In at the branch

• All cases logged in at the branch must be shown to FCU sampler even cases
which have been declined should be shown to FCU sampler

• Any document which has been added in the file after FCU screening should
be shown to FCU sampler

• No document should be removed from the file after FCU screening

• FCU sampler must visit branch on daily basis

• Daily reports to reach Branch through email & acknowledgement copy to be

signed by CO/Docs officer & returned to FCU sampler

• File screening/sampling register to be maintained by FCU sampler to capture

details of all cases seen by him

• Mails should not be marked directly to the vendor without keeping in the
loop, the concerned FCU Manager.

ACTIVITY PLAN

• EACH RELATIONSHIP OFFICER TO SCREEN THEIR RESPECTIVE ZONES –

UNDER THE GUIDANCE OF RM/B U MANAGER

• BASIS TEXTURE OF THE ZONE – ALL ZONES OF THE BRANCH WILL BE

COVERED UNDER BLITZ ZONNING ACTIVITY – WHEREIN ALL BRANCH STAFF
WILL GO TO SINGLE ZONE (ONE BY ONE) USE FLIP CHART & EXPLAIN THE
ADVANTAGES OF CMM, SAMBANDH ETC.. FOR RO TO CARRY FORWARD THE
LEGACY

• DEPENDING UPON THE SUITABILITY OF VYAPAAR SAMAROH OR MORTGAGE

SAMAROH – ONE OF THE TWO ACTIVITIES WILL BE PLANNED END TO END –
 WITH TARGETS & ACHIEVEMENT IN EXCESS OF PLAN – PREFERABLY IN THE
FIRST WEEK OF MONTH

• Full Eligibility & how do we do this

• REJECTION RATE ANALYSIS

• WEAKER RO ADDRESSAL ON A DAILY BASIS.. THRU PEER LEVEL FEEDBACK &

SUPPORT

• VIJAY PATH TRAINING SCHEDULE – ALTERNATE SATURDAY

• LEARNING SHARING & TRAINING SCHEDULES – ALL SATURDAYS SECOND

HALF

Sampoorna Suraksha – For loans less than and equal to 25k

• All customers aged between 20 to 40 years will be covered for a sum assured
of Rs. 25,000 for a price of Rs. 1050

• All customers aged between 41 to 45 years will be covered for a sum assured
of Rs. 25,000 for all benefits, except Critical Illness cover which will be limited
to Rs. 10,000 for a price of Rs. 1050

• All customers aged between 46 to 50 years will be covered for a sum assured
of Rs. 25,000 for all benefits, except Critical Illness cover which will be limited
to Rs. 10,000 for a price of Rs. 1250

ELIGIBILITY CRITERIA – GENERAL INSURANCE

• All loan customers between the age of 20 -50 years will be covered under the
pack

• The maximum amount of coverage offered under the scheme is Rs. 1,50,000

• The minimum tenure of coverage will be 24 months. All customers availing of

a loan with a tenure of less than 24 months will be covered for a 24 month
period and a maximum of 36 months. In case of customers opting for a
tenure of greater than 36 months, then the coverage will be provided for 36
months

• The policy expires on occurrence of any of the following

• Payment of personal accident or Disability and critical illness claims.

• Customer attaining the age of 55 years.

 • In case of fraud, misrepresentation etc.

STANDALONE LIFE COVERAGE

A standalone life insurance coverage from Bajaj Allianz Life Insurance Company can
be offered to all customers who not keen on the Sampoorna Suraksha offer

A flat fee based on the loan ticket size will need to be collected from each
customer, in addition to the base premium. The fee structure will be dependent on
the loan size and is as given below:

Loan ticket Fee charged Fee charged (inclusive of

service tax)

> 1 lac Rs 500/- Rs. 562

1 lac – 2 lacs Rs 750/- Rs. 843

PROCESS FLOW

• At the time of personal discussion with the customer pitch the Sampoorna
Suraksha proposition

• The sum assured for each customer will be equivalent to the pack amount,
irrespective of the loan amount opted for

- Loan ticket >=25,000 : Pack of Rs. 1050 / 1250 (Age

dependent)

- Loan ticket b/n 25,001 and 50,000 : Pack of Rs. 1749 / 2250 (Age
dependent)

- Loan ticket b/n 50,001 and 100,000 : Pack of Rs. 3250 / 3750 (Age
dependent)

- Loan ticket b/n 100,001 and 150,000 : Pack of Rs. 4750 / 5250 (Age
dependent)

• Case 1: In case a customer aged 35 years applies for a loan amount of Rs.
100,000, he will be eligible for a pack of Rs. 3250. However, though his total
loan amount will be Rs, 103,250 the sum assured will remain at Rs. 100,000
• Case 2: In case a customer aged 35 years applies for a loan amount of
Rs.75,000, he will be eligible for a pack of Rs.3250. However, though his loan
amount will be Rs, 78,250, the sum assured will remain at Rs.100, 000

• Upgrade to the higher pack is permissible. Downgrade to the lower pack is

not possible

• Based on the pack offered to the customer, the credit officer to check with
the customer if he needs an increase in loan amount equivalent to the value
of the pack. If the customer opts for any of the packs then he is eligible for an
automatic increase in the loan amount, equivalent to the pack opted for

• If the customer wants to buy the pack off the shelf and not include it in the
loan amount, then the premium amount can be deducted from the
sanctioned loan amount

• Specify that the customer has opted for general insurance or life insurance,
as the case may be on the Credit Appraisal Memo

• Mention the general insurance premium amount / the life insurance premium
and service charges separately in CAM based on the rate card / calculator
given

• Fill up the application form of ICICI Lombard or Bajaj Allianz Life Insurance
Company along with the loan form, depending on the product opted for by
the customer

• Collection of following additional documents while sourcing loan for customer

opting for the cover

• Signed Application form

• ICICI Lombard form in case of Sampoorna Suraksha

• Only Bajaj Allianz form in case of BALIC

• Declaration form from the customer, mentioning that he is opting for the
scheme on a voluntary basis, only in case of Sampoorna Suraksha

• Collected documents would form a part of the loan file of the customer and
will need to be scanned as per the normal process

• Scan the 2 documents (listed above) to Operations along with the loan
booking documents.
• Instruct operations to:

• Offer the additional loan amount inclusive of the pack charge, in case the
customer has opted for the enhanced loan amount

• Issue a welcome letter to the customer for both the life or the general
insurance coverage, clearly mentioning the premium charges as well as the
additional service charges

• Handover the terms and conditions sheet along with the welcome letter of
Sampoorna Suraksha

• In case the customer opts for BALIC, only handover the BALIC welcome letter

• In case of a co-applicant / private limited / partnership / public limited

company the key applicant will be covered

• In case of top-ups the original cover will continue and a fresh / incremental
cover can be sold on the new loan

• In case of foreclosure of the loan, the surrender value premium amount will
be refunded to the customer. The service charge will not be refunded’

• In case of NPAs, the coverage will continue till the end of the original tenure

• In case of general insurance claims the nominee / relative can get in touch
directly with ICICI Lombard through their toll free call centre (1800-222-555)
or through the Fullerton India branches. In case of Life Insurance claims the
customer has to route all claims through the Fullerton India branches.

• Receive intimation about occurrence of any of incidents (Critical Illness,

Accident, Permanent Total Disability or Death) from nominee or any relative
of the customer. Get the claim intimation letter filled by nominee and collect
the necessary documents

• Accidental Death - Claim form ; Doctor’s report / Hospital report ; Death

Certificate ; Police report; Post mortem report ; Bank Loan statement

• Accidental PTD (Additional docs) - Doctor’s disability report; Investigation

report ; Laboratory test; X-rays and reports essential for confirmation of injury
; Police report ; Loan statement

• Critical Illness - Doctor’s certificate; Loan statement; Relevant medical

reports
 • Loss of job - Claim form; Confirmation from the company on the EMI
schedule; Employer’s certificate confirming dismissal / termination; Any other
relevant document

• Life Insurance Cover - DOB Proof: In case of claims upto, Rs.50,000 it is not
necessary to submit a age proof. In case of claims above Rs.50,000, arrange
for the DOB certificate which has been collected at the time of enrollment has
to be submitted ; Claimants statement ; Death certificate from the Registrar
of Births and Deaths ; FIR copy in case of accidental deaths

DO’s

• Clearly articulate the features and all the terms and conditions of the product
to the customer, not suppressing any critical information

• Encourage the customers to declare all critical information about his / her
personal health, family health, illnesses to avoid repudiation at the claim
stage

• Fill up the application form post a personal visit to the customer and take the
customer signature on the form as well as on the declaration

• Clearly communicate to the customer that this is a group insurance policy

and the insurance is underwritten by ICICI Lombard General Insurance and
Bajaj Allianz Life Insurance as the case may be

• Share the benefits of the proposition and inform the customer that he can
avail the loan without the insurance proposition as well.

• The customer shall have the liberty to choose and subscribe to the insurance
policy

• Take the signature of the customer on the application form and the
declaration sheet as well.

• Hand over the welcome letter along with a copy of the Terms and Conditions
sheet

DON’ts

• Do not offer the Sampoorna Suraksha cover to any customer below 20 years
of age and above 50 years of age

• Do not sublet / source business through third parties

 • Do not encourage rebating of premiums from the customer

• The sanction and eligibility of the loan should not be linked to subscription of
Insurance by the Borrower.

• We should not extend Loan to a customer on the condition that the customer
subscribes to the insurance.

• We should not fix or vary the cost /rate of any of the loan items, on the
condition or requirement that the customer subscribes to insurance.

• Do not make any ambiguous statement to mislead the customer

What we Offer

Fullerton India - Parivaar and Vyapaar

We offer a range of financial products and solutions, tailor-made for the Salaried
Individuals (Retail Mass Market) and the Small sized Shop-owners & Entrepreneurs
(Commercial Mass Market). We are present through our own, specialized network of
branches, separately for these two business segments. Our branches are always
only a short distance away from our customers workplace or home. We service our
customers only through our own employees. Each of our customers are assigned a
dedicated Relationship Officer who acts as the primary contact point for all the
financial requirements of our customers.

Parivaar

This business vertical is dedicated to address the unique requirements of the

Salaried Individuals. A national network of Parivaar branches, caters to this segment
exclusively.

Fullerton India Parivaar has introduced a new concept in the Indian market. Here we
have branches, which cater only to the specific needs of Salaried Individuals. Our
Parivaar branches provide customized products and solutions, especially designed
keeping in mind the unique circumstances and requirements of this segment.

Our Parivaar Loans cover a wise range of products, which include:

• Unsecured Personal Loans

• Secured Loans

• Home Finance

• Home Equity Loans

We also provide Life Insurance. Our Mutual Funds products, are to be launched
soon.

Some of the key advantages of entering into a relationship with us are:

• Our biggest proposition is our customer focus, both, in product design/
customization and service. As an organization, we are structured not around
products but along customer segments. We have separate verticals for the
Salaried Individuals (Parivaar) and for Small sized shop owners &
Entrepreneurs (Vyapaar).

• This model lends itself to better understanding of our customers' financial

situation and for a better products offering to them. With this holistic
understanding of our customers, we are also able to combine secured and
unsecured products and structure the loan in a manner which is ideally suited
to meet individual customer requirements.

• For the first time in India, our own, company employed Relationship Officers
service the needs of the customers. There are no agents or other
intermediataries, coming in between the customer and us. These Relationship
Officers are the end-to-end solution providers and act as a �single point of
contact" for all Product, Process and Service related needs of the customer.

• Our branches do business only within a 5 km radius. Our customers' office or

residence has to be within the branch coverage area. This closer proximity of
our customers to our branches, ensures better understanding of their local
environment and immediate situation.

• We participate actively in serving the community in and around the vicinity of

our branch. Our interest in the locality extends beyond just a business
relationship. We believe in participating in other aspects of development of
the community as well.

In a nutshell, the key values which we bring to the table are:

Simplicity - Easy to understand, simple processes and standard documentation

Speed - Average turnaround time in loan processing is just two days
Neighborhood financing - Branches are located not more than 5 km away from
our customers
One Stop Shop - For all financial requirements

Vyapaar
This business vertical is dedicated to meet the unique requirements of Small sized
Shop-owners & Entrepreneurs. A national network of Vyapaar branches caters
to this segment exclusively.
India has a large self-employed population running small and basic businesses.
When these businesses need financial support to grow and realize their full
potential, the limited access to organized finance becomes a big retardant in their
growth. For a country with India's depth, the next level of growth will come only if
basic businesses (the mass market) graduate to the next level of empowerment and
self-sufficiency.

Fullerton India Vyapaar strives to improve the business and lives of the small
business community. Our business is focused only on small establishments with a
turnover of less than Rs.25 Mn per annum.

The key elements are as follows:

• The business envisages setting up branches with employees dealing

directly with the customers. This offering has elicited an enthusiastic
response from our customers as it gives higher degree of transparency and
faster value delivery.
• The relationship model includes a deep assessment of a customers'
business resulting in an omnibus facility with a flexible combination of usage
in parts, flexibility between a combination of short and long tenures, and
from unsecured to partially secured and fully secured facilities. The facility
set up for a customer is based on his risk profile, repayment capacity, as well
as proposed expansion plan. A Relationship Officer is assigned to address
incremental product needs, as well as for service requirements, through a
process of continuous engagement. The business strives to deliver lifelong
financing support and regular facility enhancement, based on business
growth.

We understand that smaller customers do not create a distinction between personal

borrowing and business borrowing; the facility is designed to cover both needs.

• Businesses are built on people, and the company hires relevant local talent
to serve the market, so that there is a connect between the employees and
customers.
• The business wishes to bring a full service proposition encompassing loans
and liabilities to the small business owners. Besides the variety of loans, life
insurance has been introduced which will also be delivered through the
branch based Relationship Officers.
• The business uses advanced technology tools to record customer history,
and leverage track record to enhance credit exposure in line with the
customer business cycle. This ensures continuous support through seasonal
peaks.
• Value to customer

Simplicity - Easy to understand, simple process and standard documentation.

Speed - Average turnaround time in loan processing is two days
Neighborhood financing - Branches are located in the centre of business hubs
convenient from an access and timing perspective
One Stop Shop - For all business and personal financial needs
CUSTOMERS

• Self Employed People (Businessman)

• Salaried People (Servicemen)

Self Employed People (Businessman)

These people are those who are having their own business like General Stores,
Medical Shop, Ladies Tailor, Retailers, Hardware Shops, etc.

Salaried People (Servicemen)

These people are those who are salaried i.e. doing jobs or service in any stream or
any professional like lawyer, C.A., Doctor, Engineer, or any Govt. Servant.

COMPITITORS

1. Citi-Finance
2. Barklay
3. AXIS Bank
4. HDFC Bank
5. ICICI Bank

1. CITI -FINANCE
Since 1912, CitiFinancial® has been helping people realize their financial goals
and dreams. We are in each province and in the Yukon Territory with more than
300 branches across Canada. We are part of the communites in which we serve.
Our branches are staffed with friendly, knowledgeable people who live and work
right in your neighborhood. They understand your needs and can tailor a loan
solution for just about every situation. Read on for more details about our
company’s history.

A Pioneering Beginning
We started in the U.S. when Alexander Duncan founded Commercial Credit in
1912. Our company was a pioneer in the consumer finance industry. In 1916, we
offered an installment loan program to help people purchase what was then an
exciting new invention - the automobile. That led to the development of
installment buying plans for home appliances and other consumer goods.

Growing with America

In the next decades, we acquired a major credit insurer and a casualty insurance
company. In 1944, we organized an insurance unit that later became American
Health & Life Insurance Company. In 1968, Commercial Credit became a wholly
owned subsidiary of Control Data Corporation.

Going Public
Wall Street legend Sanford I. Weill assumed control of the operations of
Commercial Credit in 1986 and took the company public. Within two years, the
company acquired Primerica Corporation, the parent company of several
investment, financial services and insurance firms, including the well-known
Smith Barney.

Joining the Travelers Group

In 1992, Primerica purchased 27% of Travelers Insurance, a company with one of
the most recognizable logos in the U.S. - the red umbrella. Less than a year
later, Primerica purchased the remaining 73% of Travelers, which later adopted
the name Travelers Group. In subsequent years, Travelers Group acquired
Shearson-Lehman's retail brokerage, Aetna's property and casualty business,
Security Pacific Financial Services, and Salomon Brothers, creating the nation's
third largest investment house - Salomon Smith Barney.

The Creation of Citigroup

In 1998, Travelers Group merged with banking powerhouse Citicorp to create
Citigroup, a global financial services company serving 20 million customers
worldwide. Citigroup's businesses include asset management, banking, credit
and charge cards, insurance, investments, investment banking and trading.

An International Company with A New Name

In 1999, Citigroup purchased 128 offices of Texas-based Associates First Capital,
giving us more than 1,400 offices in 45 states. We then turned our focus to
Canada, buying Associates First Capital offices there. In September of that year,
we changed our name to CitiFinancial to proudly recognize our affiliation with
our parent company and to better reflect what we do today. In November 2000,
we continued our growth with the acquisition of The Associates.
As part of Citigroup, we continue to provide you with a full range of exceptional
products and services to help you find a financial solution that's right for you.
Citigroup is the world's most global financial services company whose other
subsidiaries include: Citibank, Travelers Life & Annuity, Smith Barney and
Primerica.
2. BARKCLAYS
With a rich history dating back almost 300 years, Barclays plc has grown into
one of the largest financial services groups in the United Kingdom. The company
is involved in banking, investment banking, and investment management and
operates 2,000 domestic branches and nearly 850 international branches in over
60 countries across the globe. Barclays is organized into seven business units:
Barclays Africa; Barclaycard; Barclays Capital; Barclays Global Investors;
Barclays Private Clients; and UK Banking. The company has over 4.5 million
registered online bankers and over 10.6 million Barclaycard customers in the
United Kingdom. In 2003, Barclays was the world's ninth-largest bank based on
market capitalization.

Early History
Barclays takes it symbol, the spread eagle, from the Quaker goldsmithing and
banking firm founded by John Freame in 1728. In 1736, James Barclay, Freame's
brother-in-law, became a partner in the Black Spread Eagle. When two more of
Barclay's relatives joined the firm—Silvanus Bevan in 1767 and John Henton
Tritton in 1782—the banking firm took the name by which it would be known for
more than a century: Barclays, Bevan & Tritton. While fledgling joint-stock banks
outside London struggled to establish themselves in the late 18th and early 19th
centuries, Barclays, Bevan & Tritton was still occupied with the well-established
and highly lucrative commercial life of London.

A series of legislative changes enacted in the late 19th century created a new
banking climate that threatened the existence of private banks such as Barclays.
First, the Bank Charter Act of 1826 allowed banks with more than six partners to
be formed only outside London. In 1833, the geographical restriction was
removed. Stockholders of new joint-stock companies were granted limited
liability for the first time in 1854. Finally, in 1879, existing joint-stock
associations were allowed to convert to a limited-liability structure.

Mergers in Late 19th and Early 20th Centuries

As a result of these legislative changes, provincial limited-liability joint-stock
companies started picking off private banks. After lengthy negotiations, three of
the largest Quaker-run banking firms—Barclays (which had become Barclays,
Tritton, Ransom, Bouverie & Company after a merger in 1888), Jonathan
Backhouse & Company, and Gurneys, Birkbeck, Barclay & Buxton, along with 17
smaller Quaker-run banks, agreed to merge and form a bank large enough to
resist takeover attempts. Barclays took its modern form in 1896 when the 20
private banks merged to form Barclay and Company, Ltd., a joint-stock
association with deposits totaling an impressive £26 million. This marked the
beginning of Barclays' tradition of service to farmers and fishermen.

Francis Augustus Bevan, grandson of Silvanus Bevan, served as the new bank's
first chairman for 20 years. The company's structure and course, however, were
directed for its initial 40 years by Frederick Crauford Goodenough, as first
secretary, until 1917, and then as chairman after Bevan's retirement until his
own death in 1934. Goodenough was the only chairman recruited from outside
the original founding families until 1987. Recruited from the Union Bank of
London, Goodenough remained aloof from family controversies and quickly
proved his merit.

Goodenough's first task was to meld the constituent banks into a single
enterprise. He took a decentralized approach that was to be Barclays' hallmark
for most of the 20th century. Each member bank was independently operated
under the control of its own board of directors. Senior partners of the constituent
banks were given a seat on the Barclays board. In this way, longstanding
relationships between each member bank and its customers were maintained,
and the new company took advantage of the knowledge and experience of its
leaders.

At the same time, Goodenough initiated a series of mergers which eventually

made Barclays one of the largest banks in Great Britain. In its first 20 years,
Barclays acquired 17 private banks throughout England, including Woods and
Company of Newcastle upon Tyne in 1897, Bolitho Bank in Cornwall, and United
County Banks, its first joint-stock bank acquisition, in 1916. The bank's merger
with the London, Provincial and South Western Bank in 1918 made it one of the
Big Five British banks. During this period, Barclays merged with 45 British banks
and its deposit base grew to £328 million.

This era of banking amalgamations came to an end in 1919, when the Colwyn
Committee recommended, and banking authorities unofficially adopted,
limitations on previously unregulated bank mergers. The committee suggested
that thenceforth the Bank of England and the treasury approve only those
mergers that provided important new facilities to customers or secured
significant territorial gains for larger banks. Mergers were no longer approved if
they resulted in a significant overlap in the areas served by constituent banks
 without countervailing benefits to customers or if they would result in "undue
prominence" for a larger bank. After the Colwyn Committee report, mergers
were increasingly difficult to justify, and the consensus was that mergers among
the Big Five would not be approved.

3. AXIS Bank
Axis Bank was the first of the new private banks to have begun operations in
1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the specified
undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India
(LIC) and General Insurance Corporation of India (GIC) and other four PSU
insurance companies, i.e. National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India
Insurance Company Ltd. The Bank today is capitalized to the extent of Rs.
357.71 crore with the public holding (other than promoters) at 57.49%.
The Bank's Registered Office is at Ahmedabad and its Central Office is located at
Mumbai. Presently, the Bank has a very wide network of more than 671 branch
offices and Extension Counters. The Bank has a network of over 2764 ATMs
providing 24 hrs a day banking convenience to its customers. This is one of the
largest ATM networks in the country.
The Bank has strengths in both retail and corporate banking and is committed to
adopting the best industry practices internationally in order to achieve
excellence.

MISSION AND VISION

Our Mission
• Customer Service and Product Innovation tuned to diverse needs of individual
and corporate clientele.
• Continuous technology upgradation while maintaining human values.
• Progressive globalization and achieving international standards.
• Efficiency and effectiveness built on ethical practices.

Core Values
• Customer Satisfaction through

o Providing quality service effectively and efficiently

o "Smile, it enhances your face value" is a service quality stressed on
o Periodic Customer Service Audits
• Maximization of Stakeholder value
 • Success through Teamwork, Integrity and People

4. HDFC Bank
The Housing Development Finance Corporation Limited (HDFC) was amongst the
first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to
set up a bank in the private sector, as part of the RBI's liberalisation of the Indian
Banking Industry in 1994. The bank was incorporated in August 1994 in the
name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC
Bank commenced operations as a Scheduled Commercial Bank in January 1995.

Mission
Our mission is to be “a World Class Indian Bank”, benchmarking ourselves
against international standards and best practices in terms of product offerings,
technology, service levels, risk management and audit & compliance.

5. ICICI Bank
ICICI Bank is India's second-largest bank with total assets of Rs. 3,767.00 billion
(US$ 96 billion) at December 31, 2007 and profit after tax of Rs. 30.08 billion for
the nine months ended December 31, 2007. ICICI Bank is second amongst all the
companies listed on the Indian stock exchanges in terms of free float market
capitalisation*. The Bank has a network of about 955 branches and 3,687 ATMs
in India and presence in 18 countries. ICICI Bank offers a wide range of banking
products and financial services to corporate and retail customers through a
variety of delivery channels and through its specialised subsidiaries and affiliates
in the areas of investment banking, life and non-life insurance, venture capital
and asset management. The Bank currently has subsidiaries in the United
Kingdom, Russia and Canada, branches in Unites States, Singapore, Bahrain,
Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and
representative offices in United Arab Emirates, China, South Africa, Bangladesh,
Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in
Belgium.
ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the
National Stock Exchange of India Limited and its American Depositary Receipts
(ADRs) are listed on the New York Stock Exchange (NYSE).

History
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI
Bank was reduced to 46% through a public offering of shares in India in fiscal
1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000,
ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation
in fiscal 2001, and secondary market sales by ICICI to institutional investors in
fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the
World Bank, the Government of India and representatives of Indian industry. The
principal objective was to create a development financial institution for providing
medium-term and long-term project financing to Indian businesses. In the 1990s,
ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group offering a wide
variety of products and services, both directly and through a number of
subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian
company and the first bank or financial institution from non-Japan Asia to be
listed on the NYSE.

After consideration of various corporate structuring alternatives in the context of

the emerging competitive scenario in the Indian banking industry, and the move
towards universal banking, the managements of ICICI and ICICI Bank formed the
view that the merger of ICICI with ICICI Bank would be the optimal strategic
alternative for both entities, and would create the optimal legal structure for the
ICICI group's universal banking strategy. The merger would enhance value for
ICICI shareholders through the merged entity's access to low-cost deposits,
greater opportunities for earning fee-based income and the ability to participate
in the payments system and provide transaction-banking services.

The merger would enhance value for ICICI Bank shareholders through a large
capital base and scale of operations, seamless access to ICICI's strong corporate
relationships built up over five decades, entry into new business segments,
higher market share in various business segments, particularly fee-based
services, and access to the vast talent pool of ICICI and its subsidiaries. In
October 2001, the Boards of Directors of ICICI and ICICI Bank approved the
merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI
Bank. The merger was approved by shareholders of ICICI and ICICI Bank in
January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by
the High Court of Judicature at Mumbai and the Reserve Bank of India in April
 2002. Consequent to the merger, the ICICI group's financing and banking
operations, both wholesale and retail, have been integrated in a single entity.

SWOT OF FULLERTON INDIA

Strength
Multi – Branches all over India with Multi – Relationship Officers.

Weakness
Borrowing rates from RBI is high i.e. 12%.

Opportunities
Converting into Bank through joint venture by 2011.

Threats
Citi-Finance, Barclay’s, and other competitors.