Accelerate the Growth of

Women Entrepreneurship
in Indonesia

femina MISSION
To empower our communities,
modern Indonesian women
femina Women Entrepreneurship MISSION
To empower women to become economically
independent and attain greater prosperity by
embracing entrepreneurial activities

Women in Business

50.000.000 National Entrepreneurs

98.9% Micro Entrepreneurs

39 Million Women Entrepreneurs

Source: BPS-Statistics Indonesia

In 2010, 13 from 100 femina readers are entrepreneurs

20% Homemakers

80%
78% Working Women

13%

Entrepreneurs

Employees65%

+ +

* 2%: College Students

Source: AC NIELSEN, MEDIA INDEX

FEMINA WOMEN ENTREPRENEURS

COMMUNITY

ACTIVE PARTICIPANTS

6.293

ONLINE
COMMUNITY

2.766

FEMINA GROUP
ENTREPRENEURS
COMMUNITIES
(Other Magazines)

4.337

TOTAL
13.396

Medan
Pekanbaru

Manado
Balikpapan

Palembang

Banjarmasin
Jakarta

Bandung

Solo Surabaya
Bali
Yogyakarta

Makassar

Reached out & Engaged with over 12,000

women around Indonesia
Inspired over 22,5 million people through print
and electronic media

femina Women Entrepreneurship

Business Scale 2010-2011
BIG
ENTERPRISE

REV : > 50 Billion/Year

MEDIUM
ENTERPRISE

SMALL
ENTREPRISE
MICRO ENTERPRISE

REV : 1 - 50 Billion/Year

REV : 0.2 - 1 Billion/Year

REV : 0.2 Billion/Year

Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12
7
cities, 2010/11

femina Women Entrepreneurship

Most Popular Business Sector 2010/11

7% femina Women Entrepreneurs are able to EXPORT their goods

Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12 cities, 2010/11
8

Research Questionnaire
Wanita Wirausaha 2010

Challenges Women Entrepreneur

Lack in business knowhow

Lack of network between UKM entrepreneurs

Lack of support from entrepreneurs and environment, including families

Access to funding

wanita wirausaha femina

WOMEN ENTREPRENEURSHIP
COMPETITION

ENTREPRENEURSHIP SEMINAR
ENTREPRENEURSHIP
WORKSHOP

BAZAAR/EXHIBITION
POWER LUNCH/LEADERSHIP SESSION

FEMINA AWARD @INACRAFT

ONLINE COMMUNITY
www.wanitawirausaha.femina.co.id

Entrepreneurial
Winning
Women
Program

Continuous education &

sharing session around Indonesia

Promotion on Magazine

Coverage on Magazine

Online:
- Website
- Social Media

360O Education Process

Off Air Activation

- Workshop
- Seminar
- Competitions
- Bazaar
- Power Lunch
- Femina Award @ Inacraft

TIMELINE 2011/2012
SEP

OKT

SEMINAR
JAKARTA

NOP

SEMINAR
YOGYAKARTA

DES

JAN

SEMINAR
MAKASSAR

SEMINAR BALI

Announcement and Collection of Finalists for Women Entrepreneurship

2012 Award

FEB

SEMINAR
MEDAN /
PALEMBANG

Judging

MAR

SEMINAR
BALIKPAPAN

Announcement

APR

MEI

SEMINAR
SURABAYA

Awarding

Celebration
Closing for
the Year
Women
Entrepreneurship
Booklet

Women
Entrepreneurship
Booklet

Women
Entrepreneurship
Booklet

FESTIVAL /
BAZAAR
JAKARTA

EDITORIAL : RUBRIK TETAP INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
ONLINE: RUBRIK TETAP INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA
wanita wirausaha femina

12

Our Partners & Collaborators

Pasar Tanah Abang Blok A WTC MANGGA DUA

Local Entrepreneurship Organizations Local Women
Organizations Local Printed & Electronic Media

2010 Award Recipients

wanita wirausaha femina

14

PEMENANG I

RAKHMA SINSERIA
COFFEE TOFFEE
(Kedai Kopi)

wanita wirausaha femina

15

PEMENANG II

CHRYSANSIA CHITRA
CHEFs KITCHEN
(Roti Khas Eropa)

wanita wirausaha femina

16

PEMENANG III

DINAR SANTOSO
SIMPLY IDEA
(Bedding untuk Anak)

wanita wirausaha femina

17

PEMENANG PENGHARGAAN I

INTAN ANGGRAENI
DREAM FLAVOURS
(EO Pesta Anak)

wanita wirausaha femina

18

PEMENANG PENGHARGAAN II

NI MADE SUTHARI DEWI

KARUSELKID
(Busana Anak)

wanita wirausaha femina

19

PEMENANG PENGHARGAAN III

OKTAVIA ERDYAN
TERRANT BOOKS
(Penerbit Novel Remaja)

wanita wirausaha femina

20

PEMENANG KATEGORI KHUSUS

SOCIAL ENTREPRENEUR

HANEDA ANANTA
&
ENDAH STUTJIHATI
CAREMOMMIES
(Sulam Perca)

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21

PEMENANG KATEGORI KHUSUS

GREEN ENTREPRENEUR

IRENE HOLLIE
IRENE RECYCLINDO
(Daur Ulang Sampah)

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22

PEMENANG KATEGORI KHUSUS

PEMANFAATAN POTENSI LOKAL

MYRNA MUNADI
TAQILLA
(Tas Laptop/Netbook)

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23