5 Simple Steps to

Becoming a Content
Curation Rockstar
Pawan Deshpande
Curata, Inc.
www.curata.com

#ContentCura*on
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WHAT:
Curation is everywhere

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#ContentCura*on
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#ContentCura*on
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Why curation is relevant now?

Consumers have too much

content
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But marketers have too little.

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What are your content marketing challenges?

2012 Curata, Inc. Annual Content Curation Adoption Survey

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A Content Curator is
someone who con*nually
nds, groups, organizes
and shares the best and
most relevant content on
a specic issue online.
- Rohit Bhargava, Ogilvy

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Great content works

The more content you produce, the more likely

you are to acquire a customer through content.
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The Content Curation Process

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WHY CURATE
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Curation in Museums

You can create value simply by cura*ng.

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2012 Curata, Inc. Annual Content Curation Adoption Survey

#ContentCura*on
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Curation Benefits

Revive dropping or stagnant site traffic

Improve SEO performance
Increase the quantity & quality of leads
Reduce lead acquisition costs
Enhance thought leadership positioning
Lower content creation costs

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The combination of curated and original content appears to appeal to readers, which I believe is the
reason we increased traffic on the site 100% during the past year.
Tim Moran, Editor In Chief, CMO.com, Adobe Systems

#ContentCura*on
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SEO takes time

We are very pleased to be listed

organically on the first page of end
user experience with our site. That
was a key goal that has been
sustained since earlier this year (so
about 6 months after implementation).
This was and remains a key metric for
us and proves the value.
Donna Parent, VP Marketing,
Aternity

Updated content
frequency
Inbound links
Long tail keywords
Categorization

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If I look at all of our companys curated content for this quarter I had 470 views.
To put it in perspective we launched an e-book recently and had 484 downloads
and it was considered a wild success. If you were to pay for a program like this,
with a media company managing the program for you, it would cost somewhere
between $15 and $20k.
- Chuck Eberl, EVP Marketing, Connance

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We doubled our trac this quarter over last.

We have e-newsleIer open rates of 20-25% &
more than doubled newsleIer subscrip*ons in
only 4 months!
Ive tried to do this before, and the cost would have
been astronomical

even just the interface would be $5,000 - $10,000

it would probably require a full-*me sta member working on it
we spend maybe 20 minutes to an hour a week working on it.
#ContentCura*on
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#ContentCura*on
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#ContentCura*on
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#ContentCura*on
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HOW TO CURATE
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Steps to successful curation:

1.
2.
3.
4.
5.

Iden*fy
Find
Organize
Share
Create
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Identify

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Find
Sources
RSS Feeds
News Sites
Blogs
Trade Pubs
TwiIer
Journals

Schedule a regular
and consistent
*me every day to
review content.

#ContentCura*on
@GetCurata

Organize

Categorize
Tag
Group
Index
Archive
Recommend

Use categories & tags

in blog sodware

Make your CTA point
to another piece of
content

Create digests & roll-
up summaries

Think like a librarian when organizing content.

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Share

Website / Microsite
Blog
Mobile devices
Email NewsleIer
Embeddable Widgets
Feeds
Social Media

Share content
everywhere your
audience is.

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Create add value

Annotate
Analyze
Recap or summary
Ask ques*ons, polls
Comment

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Content Curation & Fair Use

Share only a por*on of the
original content
Always aIribute sources
Drive visitors to the original
publica*on
Follow the Google Rule of
Thumb

Create, curate, but never pirate content.

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#ContentCura*on
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Think beyond your own brand

Include compe*tor content
Include content that may
not agree with your posi*on
Need this to become a
trusted and reliable
authority

You may need to curate compe*tor

content to become a thought leader.
#ContentCura*on
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www.curata.com/resources
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