PROJECT REPORT ON

_________________________________
UNIVERSITY OF MUMBAI

MASTER OF COMMERCE
(Accountancy)
SEMESTER I
2015-16

SUBMITTED BY
Name: Mohammed Omair Shaikh

Roll No.: 42

PROJECT GUIDE
Subject Teacher name

K.P.B HINDUJA COLLEGE OF COMMERCE

315, NEW CHARNI ROAD, MUMBAI-400 004
M.Com (Accountancy)
pg. 1

1st SEMESTER

SWOT ANALYSIS ON ASIAN

PAINTS

SUBMITTED BY
MOHAMMED OMAIR SHAIKH
pg. 2

Roll No.: 42

Smt. P.D. Hinduja Trusts

K.P.B. HINDUJA COLLEGE OF COMMERCE

315, New Charni Road, Mumbai 400 004 Tel.: 022- 40989000 Fax: 2385 93 97. Email:

NAAC Re-Accredited A

2008THE BEST COLLEGE OF UNIVERSITY OF MUMBAI FOR THE ACADEMIC YEAR 2010-2011
Prin. Dr. Minu Madlani (M. Com., Ph. D.)

CERTIFICATE
This is to certify that Ms. MOHAMMED OMAIR SHAIKHofM.Com
(Banking & Finance) Semester 1st[2015-2016] has successfully completed
the Project on SWOT ANALYSIS ON ASIAN PAINTSunder the
guidance of DR. POONAM KAKKAD.

________________

________________

Project Guide

________________
Internal Examiner

Co-coordinator

________________
External Examiner
pg. 3

________________

________________

Principal

College Seal

DECLARATION

I Mr. / Ms. MOHAMMED OMAIR SHAIKHstudent of B.Com-Financial

Markets, 5th semester (2015-2016), hereby declare that I have completed
the project on SWOT ANALYSIS ON ASIAN PAINTS

The information submitted is true and original copy to the best of our
knowledge.

(Signature)
Student
pg. 4

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Parent Company

Asian Paints

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Har ghar kuch kehta hai

USP

Indias biggest brand with widest reach.

pg. 8

Caters to all segments with brand Royale

aimed at premium segment and rest at mass
Segment

market.

Home-owners, industries-hotels, education,

healthcare, agro & manufacturing equipment
and automobile etc. infrastructure, govt.
Target Group

buildings

A complete array of products to cater to

Positioning

everyone.

pg. 9

ABOUT
Asian Paints Limited is an Indian chemicals company
headquartered in Mumbai, India.

It manufactures paints for decorative and industrial use.

Asian Paints is India's largest paint company and Asia's

third largest paint company, with a turnover of Rs 140
billion. Besides Asian Paints, the group operates around
the world through its subsidiaries Berger International
Limited, Apco Coatings Limited, SCIB Paints and
Taubmans.

pg. 10

HISTORY

Asian Paints was established on 2 February 1942 by

Champaklal H. Choksey, Chimanlal N. Choksi,
Suryakant C. Dani and Arvind R. Vakil. They name their
company 'The Asian Oil & Paint Company', a name that
was randomly picked from a telephone directory.

1945 Asian Paints touches a turnover of Rs. 3,50,000.

195766 The family-owned company makes the change

to a professionally managed organization.

pg. 11

Vision
Clear goals for a clear future

Asian Paints aims to become one of the top five decorative

coatings companies world-wide by leveraging its expertise in the
higher growth emerging markets.

The company intends to build long term value in the industrial

coatings business through alliances with established global
partners.

pg. 12

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PRODUCT PORTFOLIO
pg. 13

MAJOR PRODUCTS AND

SERVICES
Asian Paints manufactures and markets industrial and decorative coatings.
Along with that the company also provides home painting services and
solutions. The company's key products and brands include the following:

Decorative paints: Interior wall paints, Exterior wall paints,

Wood surface paints, Metals surface paints.

Industrial coatings: Protective coatings, Floor coatings, Road

markings.

Ancillaries: Wall primer, Acrylic Wall Putty, Exterior Wall Putty,

Wood Primer.

pg. 14

Market Share
Asian Paints

Berger

Akso Nobel

Nerolic

Shalimar

9%
10%

23%

59%

pg. 15

COMPETITIVE ANALYSIS
SWOT ANALYSIS

Strength

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