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LYCEUM OF THE

PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES

ASSEMBLY OF BUNDLE BYTES: TEAR AND SHARE
FLASH DRIVE PACK

A Project Feasibility Study presented to the
College of Engineering
In partial fulfilment of the requirements for the degree
Bachelor of Science in Industrial Engineering

Hipolito, Phia Yvonne M.
Malilay, Charmaine M.
Malveda, Leiyet Lyka M.
Niem, Angelo M.

October 2015

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Chapter 1
PROJECT SUMMARY
In this chapter, the proponents present the highlights, descriptive definition,
long-range objectives, major assumptions in market, technical, financial, socioeconomic, and organizational and management of studying the business feasibility of
Engineers Manufacturing Corporation.
Introduction
USB or Universal Serial Bus is a protocol for connecting peripherals to a
computer. It features a standardized port designed to accommodate many different
types of hardware devices.
The first USB technology began development in 1994, co-invented by Ajay
Bhatt of Intel and the USB-IF (USB Implementers Forum, Inc). The organization is
comprised of industry leaders like Intel, Microsoft, Compaq, LSI, Apple and HewlettPackard. It supports and adopts comprehensive specifications for all aspects of USB
technology.
USB 2.0 offers plug and play capabilities for various multimedia and storage
devices. This newer version offered additional user features that did not exist in its
previous version. USB 2.0 added support for power sources with USB connectors, a
new descriptor for multiple interfaces, as well as the capability for two devices to
interact without the need for a different USB host (also referred to as USB On-TheGo).

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Flash drives are very easy to use. Nearly every new computer sold in recent
years has several USB ports and the flash drive simply plugs into one of these ports.
No cables, power supplies, batteries, or computer shutdown is required. The device
automatically becomes visible as a new drive and is ready to use in just a few
seconds.
USB memory stick tech hasn't really advanced ever, even while it's flourished
like crazy to fill a technological need moving files swiftly and easily between
computers, faster and with more convenience than burnable CDs. That's partly why
it's got so cheap so fast. But this also means that a bunch of other technologies have
been advancing.
The proponents came up with the topic of engineered design USB flash drive
inspired by BOLT Group, mainly because as college students, we often use
computers to complete assignments, projects or thesis. USB Flash Drives offer a
reliable solution to store and share documents, photos, videos and music.
Name and Logo of Enterprise
Engineers Manufacturing Company or E-Corp is a start-up company that will
develop economical marketing solutions and focuses on developing efficient and
engineered design card size USB flash drive.
Trade mark logo of the company is shown in the figure below. Green, the
colour of life, renewal nature and energy, is associated with meanings of growth and
environment. Green is also traditionally associated with money and ambition.

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Whereas brown is down-to-earth colour signifying stability, structure and support.
Brown relates to quality in everything. In the figure below, the colour of the stem
signifies recycled paper structure of the flash drive, which supports the memory chip.
A flash drive plant signifies that our company is an eco-friendly provider of products,
as well as for the continuous growth of the firm.

Figure 1. Company Logo
Vision
“To become a dedicated and well-known distributor of eco-friendly designed
USB flash drive.”
Mission
“E-Corporation will – from the beginning – invest in top quality, highly refined
eco-friendly USB flash drive as well as implement innovative operation policies.”
Location
Establishing a new company involves choosing a location, proponents decided
to establish the main office in Brgy. Real, Calamba City Laguna. It is a secure
location mainly because it is being developed into an industrial area and has nearby
universities. The spot will provide easy access for customers, nearness to
competitors to facilitate and ensure proper design and placement of the firm along

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
with safety factors to protect pedestrians from vehicles. Safety of the customers is
also ensured by the company.

Project Plan Horizon
USB sticks are useful for two things: Storing files temporarily, and sharing with
another computer user. To drop a file on your USB stick you use your computer's file
manager, then you pop it in the new computer and access it. This tech is supremely
innovative, and no doubt is a hugely potent tool for marketing and for some specific
use cases.
Project’s short range objectives (1-3 years)
The company targets to be a well-known provider of unique 4-pack USB in the
entire Calamba, Laguna area. The company also aims to produce quality and unique
concepts of products. Continuing to help the environment and provide eco-friendly
products.
Project’s long-term objectives (4-10 years)
As our company grows, we target to expand the firm, franchise in different
locations to generate increase in sales volume and stronger purchasing power. At
that point, we will be able to secure necessary funds and contracts to achieve
projected sales goals, successfully enter targeted markets, become a profitable
company and establish a solid reputation as an industry leader. The company will

Selection of Project Site. . They will get the required investments from the owner. electronics…… Feasibility Criteria Research and Planning. From the first week of October the proponents start building up capital. They gathered data through survey from the target market. Securing Government Requirement.LYCEUM OF THE PHILIPPINES . permits and requirements to establish the business. From the second week of August the proponents started to conduct the feasibility study. the proponents secure the required documents from the government. From June 2014. Data includes the historical demand and supply of flash drive. Building up Capital. the proponents will start gathering all the required documents. The first week of year 2016. They chose to have 4-pack USB flash drive since the proponents are usually using flash drive in their schooling.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES also continue to research and pursue shares of existing markets such as packing. The target market is electronic stores within Calamba Laguna. The last week of November 2015. the proponents started conceptualizing the possible business to be studied and they come up with the project of manufacturing flash drive or Bundle Bytes. Conducting the Feasibility Study. Building Requirement. The first week of November is use to select the most strategic project site to build the business.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Acquisition of Office. On the third week of April. the proponents will start acquiring the needed equipment. Fixtures and Machine Supplies. Furniture. Recruitment and Hiring of Employees. Pre-Operating Advertisement. On the second week of March. but also in other nearby areas. Table 1 shows the project schedule of E Manufacturing Company from the time of research and planning to the start of normal operations. approximately 12 months after this proposal is envisioned. The last week of January 2016. not only on its target area. Project Time Table and Status (Gantt chart) E Manufacturing Company is expected to begin the business as soon as it is equipped with people. furniture and fixtures for the business. the proponents will officially start the business operation and will eventually distribute the products to the target market. supplies and equipment. tools.LYCEUM OF THE PHILIPPINES . Start of Normal Operation. the proponents will start advertising the business. . the proponents will start hiring qualified employees for every position needed in the company. On June 2016. The proposal is feasible since there is continuous demand for flash drive.

LAGUNA Figure 2. Project Time Table and Status COLLEGE OF ENGINEERING AND COMPUTER STUDIES .LYCEUM OF THE PHILIPPINES .

launch a comprehensive advertising campaign in related web sites to catch the attention of the targeted customers. Marketing plan will include an initial publicity campaign that introduces our company and the product. Strategic marketing planning involves combining customer experiences with the overall direction the company wants and needs to take in order to succeed. analyzing and identifying the target markets (3) developing a strategic position for the company to pursue and how to implement the strategy (4) preparation and implementation of the marketing plan. E-Corp is aware of the critical importance of marketing. The aspects that contribute to strategic marketing planning include (1) identifying promotional opportunities and evaluating the marketing opportunities (2) researching. Further.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 2 MARKET STUDY Market planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration. Company will also place as a future-minded and a leader in the integration of innovative eco-friendly technology. The company will oblige properly designed and executed marketing plan to ensure market dissemination and business success. and measuring and evaluating the results of the marketing efforts of the company. The other main component of the marketing .

04 lbs Figure 3. lightweight and affordable. Product and Dimension . biodegradable. Bundle Bytes is a small four-pack of USB drives that’s built for easy sharing.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES plan will be attending trade shows which will require booth construction with marketing materials such as brochures. Bundle bytes has a unique design. and promotional items such as different concept of our eco-friendly USB with our logo.LYCEUM OF THE PHILIPPINES . Dimensions: Length = 3. that’s renewable.2 inches Height = 0.15 inches Weight: 0. Product Description The proposed product. The casing around the memory chip is a synthetic polymer that makes the drive shock and waterproof and has heat resistance.5 inches Width = 2. Compared to the existing designs of USB flash drives. is a pack of 4 tear-away USB chips made with molded paper pulp enclosure.

Bundle Bytes flash drives are extremely tough and durable – their memory chip is shockproof. And it's much smaller and thinner than typical thumb drives. cheap. each of the 4 ultra-thin USB has a chip-on-board (COB) flash memory stick in 2GB. waterproof. Made from recycled paper pulp. Bytes which is considered as a unit of memory size. and does not require a cap for protection. Unlike other USB Drives. . whether you’re sharing music and movies with family or friends. The molded paper pulp enclosure is made from 100% postconsumer recycled paper. It is named as Bundle Bytes since the corporation would offer packs of four drives encased in 100% recycled paper pulp. Each tab is loaded with a chip-onboard (COB) flash memory stick. and 8GB capacities. tear-away flash drive that fits in your wallet. Bundle Bytes are sure to make a statement as well as keep your important data safe in a reliable USB flash drive.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Name of Product Bundle Bytes will be the name of the product. lightweight and affordable. 4GB. biodegradable.LYCEUM OF THE PHILIPPINES . It's renewable. Properties Bundle Bytes is a low cost. lightweight. So. or large files to clients or customers. since the product is composed of four-packed flash drive that is credit card size. Bundle which means tied or wrapped up together. and durable enough to ensure that each tab should last for many uses. bio-degradable. It’s renewable.

It helps you to organize your files and simply recognize easily since it’s a four attached USB flash drives. engineers. a sly way to hand over a portfolio for a dream job. When you need to share a lot of large files fast. the company’s product . Geographical Areas of Distribution Starting a business involves planning. employees and for large teams that needs to share and save some files data. Ideal for creative professionals. Simply tear and share! Users of Product The target consumers of the corporation are students. this 4 pack USB flash drive is on the go. Through renting a building. It is also an answer for unexpected files that are too large to share over email. or a great business card substitute at the next convention.LYCEUM OF THE PHILIPPINES . Choosing a customer-friendly location is an essential in establishing a business. The E corporation is a beginner in this field of electronics manufacturing so the company will be renting a small building located in Brgy. professionals. students and designers who need to share large files with clients and colleagues. artists. It’s easy. Calamba City. and designers who need to share large files with clients and colleagues. Laguna. making key financial decisions and completing a series of legal activities. Real.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Uses of product Bundle bytes is a credit-card sized device with four attached USB drives is ideal for creative students.

. WalterMart Makiling. Calamba. the municipal hall and malls. New Star and iMall. the supply of raw materials and the delivery of the product from the company would be easier and faster because of its close proximity to the South Luzon Expressway (SLEX). Plant Location E Manufacturing Corporation is located at Light Industry & Science Park II Barangay Real. The proponents strategized the location along with its area of distribution such as SM Calamba. The target market of the company are some universities and companies around Laguna. The place also advocates peace and order.LYCEUM OF THE PHILIPPINES . At the same time. For the proponents it is the most strategic place to start the business since easy access to all the facilities is available: police department. The product will be distributed to electronic stores in Calamba. Laguna.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES will be exposed to the customers. The proponents choose Real Calamba area since it is in the center of the business which makes an easy access to all the preferred market. The water and electrical system are also available and easy to install as well as communication line which is important for establishing a good relationship between the company and customer. WalterMart Calamba.

Plant Location .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure_.LYCEUM OF THE PHILIPPINES .

Electro World Figure 7.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Electronic Stores in SM Calamba Figure 4. PC Express Figure 6. CD-R King Figure 5. Octagon .

Wellcom Figure 9. Lianas. ComWorks Figure 13.LYCEUM OF THE PHILIPPINES . Calamba Laguna 10.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 8. GSN Figure 12. EdgeCom Figure Gigahertz Computer Figure 11. Asianic Figure 9. .

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 14. Walter Makiling Calamba . Walter Real Calamba Figure 15.LYCEUM OF THE PHILIPPINES .

n= n= where: = 399.LYCEUM OF THE PHILIPPINES . The survey was conducted in different group of people.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 15. student. Laguna were some of the major factors that affected data gathering.5 or 400 students . Proximity of the users of the area and the willingness of the users to have the survey conducted in the area of Calamba. number of respondents was generated using formula for the computation of sample size. workers and common people. IMall Canlubang Calamba Statistical Computation for Sample Size of Respondents The survey exceeded a week compared to that of its planned time duration.

140 369.700 490.193 425.65.65% 3.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES n = number of samples N = total population e = error tolerance Historical Demand The historical demand of USB flash drive is presented in number of units per Gigabytes (Gb).329.997 523.397 1.392 Historical Demand 16 Gb 32 Gb 473. .830 394.60% 3.45 respectively.11 and 3.931 1.289.908 541. Computation of demand can be seen in the appendices.031 382.510 508.748 398.818 1.60.375.920 408.156 1. Historical Demand and Growth Rate of USB flash drive Year 2010 2011 2012 2013 2014 8 Gb 371. 3.45% Table 1 shows the demand number of units of USB flash drive by people and the growth rate between year 2011 to 2014 with percentage rate of 3.546 Growth rate Total units 1.244. 3. having growth rate percentage that happens every year.201.791 411.LYCEUM OF THE PHILIPPINES .858 --3.378 384. Table1.109 356.11% 3.

decrease by 2013 then back to increase by 2014.306. Increase is due to ongoing growth of population in Calamba. Table 2.72 .181.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 16 Historical Demand of USB flash drive Figure 16 shows the graphical representation of the performance of the demand of USB flash drive from year 2010 to 2014.749.58 377.49 1.LYCEUM OF THE PHILIPPINES . Laguna.14 615.119. There is a regular increase in demand from year 2010 to 2012. Summary of projection method for the demand Projection method Arithmetic Straight Line Arithmetic Geometric Curve Statistical Straight Line Statistical Parabolic Curve Standard Deviation (Projected demand) 1.

it will be the projection method to be used. This means that ASL will be the suited method to be used.514 Demand 1. Standard Deviation of Historical Demand Figure 17 shows the graphical representation of standard deviation of four projection method for the demand.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 2 shows the projection method for the demand and its computed standard deviation.LYCEUM OF THE PHILIPPINES .896 559. Figure 17.533 Growth rate - . Table 3. Since the Arithmetic Straight Line method yields the lowest value for the demand. It also shows that Arithmetic Straight Line has the least standard deviation for the demand. Summary of projection in demand Year 2016 Historical Demand (unit) 8 Gb 16 Gb 32 Gb 438.419.122 421.

874.47% 1.67% 2. Average annual increase in projected demand for 8Gb is 499.663.586 1.948 636.927 560.663.136 662.452 460.98% 2.235 479. Annual growth rate percentage of demand is 2.550.82% 2.884 1.325 593.266 538.421 473.560 1.LYCEUM OF THE PHILIPPINES .415 519.45.74% 2.359 499.912 506.7 4 1.934 645.408 492.75%.534.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 2017 2018 2019 2020 2021 2022 2023 2024 2025 Averag e 452.430 499.528 610.938 1. 16Gb is 636.768.90% 2.725. .390 486.073.731 627.297 525.92 and 32Gb with 479.60% 2.681.235 1.506.339 679.53% 2.483 447.74 with the total increase of 1.262 1.594.616.911 1.637.904 479.073 2.812.919 533.75% Table 3 shows the projected demand for the next 10 years using the Arithmetic Straight Line method.9 2 434.534.745 713.616.400 465.328 512.542 696.423 546.874.4 5 576.209 1.613 3.08% 2.463.

00% Table 4 shows the historical supply of USB flash drive in number of units by different manufacturers of flash drive and their growth rate in 2011 to 2014.024.475.20 Total Units 94. 1.503.688.990. 2. and 4.991.70.68 39.062.87 19. Historical Supply and Growth Rate of USB flash drive Year 2010 2011 2012 2013 2014 Historical Supply (Gb) 8 Gb 16 Gb 32 Gb 40.44% 2.85 19.30 41.167.521.671. The Arithmetic Straight Line Method shows a regular increase in the trend of demand in the outflow of USB flash drive.00 respectively.11 36.17 % Change 1.89 99.44.09.037.18 40.14 36.89 19.88 41.LYCEUM OF THE PHILIPPINES .058.29 20. Projected Demand Figure 18 shows the graphical representation of projected demand. . which have the percentage change of 1.98 35.70% 4.547.270. Table 4.777.294.09% 1.32 37.70 43.27 19.488.792.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 18.43 95.30 97.913.87 103.877.

75 Table 5 shows the projection method and its computed standard deviation. it will be the projection method to be used.LYCEUM OF THE PHILIPPINES . There is a high increase of supply between the years of 2013 to 2014. Since the Statistical Straight Line yields the lowest value for the supply.22 27.58 45.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 19 Historical Supply of USB flash drive Figure 19 shows the graphical representation of the performance of supply of USB flash drive from year 2010 to 2014.766. .336.39 174. Table 5. Summary of projection method for the Supply Projection method Arithmetic Straight Line Arithmetic Geometric Curve Statistical Straight Line Statistical Parabolic Curve Standard Deviation (Projected Supply) 186.

89%.706.387.91 Growth rate 2.69 44. This means that SSL will be the suited method to be used.939.96% 1. Projected Supply Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Average Projected Supply (GB) 8 Gb 16 Gb 32 Gb 44.20 50.647.29 24.29 125.29 22.71 44.91.12 45.20 46.404.20 48.92% 1.97 41.83 43.LYCEUM OF THE PHILIPPINES . Annual growth rate percentage of demand is 1.522.70 45.010.518. It also shows that Statistical Straight Line has the least standard deviation for the demand.70 with the total increase of 115.78% 1.97 115.82% 1.70 47.213. 16Gb is 44.70 52.79 25.53 109.098.04 21.04 22. and 32Gb with 22.030.793.54 22.640.25 118.61 122.40 42.54 40.008.709.98 47. Table 6.657.00% 1.083.252.75 22.459.894.89% Table 6 shows the projected supply for the next 10 years using the Statistical Straight Line method.55 46.014.04% 2.57 116.755.271.79 21.20 49.70 49.79 23.04 24.75.141.71.330.819.70 Total Supply 105.75% 1.847.327.26 43.684.954.88% 1.836.224.93 120. Average annual increase in projected demand for 8Gb is 49.396.20 51.089.54 23.954.21 112. .85 107.89 114.70 50.954.327.010.862.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 20 Standard Deviation of Historical Supply Figure 20 shows the graphical representation of standard deviation of four projection method for the supply.488.580.556.251.117.946.11 39.305.122.008.85% 1.

295.51 46. The Statistical Straight Line Method shows a regular increase in the trend of supply in the outflow of USB flash drive.010.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 21 Projected Supply Figure 21 shows the graphical representation of projected supply.LYCEUM OF THE PHILIPPINES .14 Arithmetic Geometric Curve 615.318.43 73.09 1.418.181. Summary of Projection Method for Demand of USB Flash Drive Standard Deviation Projection Method Arithmetic Straight Line Projected Demand (Number of Units) 1.108.61 Statistical Straight Line 15.54 Statistical Parabolic Curve 973.317. Table 7.14 Projected Supply (Number of Units) 32.43 .621.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 7 shows the projection method and its computed standard deviation.LYCEUM OF THE PHILIPPINES .289.488.913.87 103.877.11 1.89 99. Table 7.17 DemandSupply Gap 1. Correspondingly.201.818 1.244.483.523.83 Table 7 shows the difference between the historical demand and supply from 2010 to 2014.272. The result of the gap is due to the increasing trend for USB flash drive consumption.931 1. it will be the projection of method to be used. Historical Demand Supply Gap analysis Year 2010 2011 2012 2013 2014 Historical Demand 1.44 95.156 1.70 1.375.294.503. the supply is increasing.56 1.397 1.278.858 Historical Supply 94.106.230.192.13 1.30 97. but there is still an enormous gap as seen in the table. Since the Arithmetic Straight Line and Statistical Straight Line Method yields the lowest standard deviation for demand and for the supply respectively.427.329.148.369. .

862.640.29 125.709.606.21 112.251.54 1.460.984.02 1.724.098.586.13 1.262.911.22 .93 120.419.479.03 1.438. In the figure.946.38 1. Table 8 Projected demand supply gap analysis Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Demand 1.53 109.552.506.99 1.92 1.507.636.97 1.884.154.313.014.030.235.565.25 118.88 1.404.61 122.LYCEUM OF THE PHILIPPINES .532.463.562.12 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 22 Historical Demand-Supply Gap Figure 22 shows the graphical representation of the calculated gap each of the capacity (Gb) and its total gap. USB flash drive demand has a large gap and it exceeded the supply which means that it needs plenty of supply in order to fill the gap.63 1.594.19 Supply 105.55 1.415.355.550.96 1.292.89 114.13 1.688.815.32 1.57 116.396.208.85 107.06 1.731.61 1.680.97 Demand-Supply Gap 1.603.559.520.793.892.556.93 1.830.937.

It means that the gap increases. Market Share . so the supply of the flash drive should also increase in order to maintain the unsatisfied demand for the flash drive. In the figure. the flash drive has a large gap and it exceeded the supply which means that it needs plenty of supply in order to fill the gap.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 8 shows the difference between the projected demand and supply in the next 10 years from 2016 to 2025.LYCEUM OF THE PHILIPPINES . Figure 23 Projected DemandSupply Gap Figure 23 shows the graphical representation of the calculated gap.

913 97.931 1.156 1. Market share can be used as a tool to determine the percentage of share of the business to its market.LYCEUM OF THE PHILIPPINES . Year Historical Historical 2010 2011 2012 2013 2014 Average Demand 1. E-CORP Market Share (2016) = x 100 . the market share of USB flash drive can be analyzed.215 For the Competitors: = x100 = x100 = 7.295 99.375.504 103.201.397 1.877 95.818 1.329.488 98.858 1.289.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES After determining the projected demand-supply gap.232 Supply 94.288.244.62% The market share of ECORP Manufacturing was obtained using the formula.

33%) = 78.(Competitor Share + E-Corp Share) =100% . E Manufacturing Company Initial market share in Year 2016 Projected Market Share Year Possible Attainable Output (unit) Projected DemandSupply Gap (unit) Projected Market Share .33% For the Unsatisfied= 100% .LYCEUM OF THE PHILIPPINES .62% + 14.(7.05% Figure 24.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES = x100 =14.

644 197. a price is the amount of money that a buyer gives to a seller in exchange for a good or a service.305 206. . and administrative expenses. there are other factors to be considered that might affect the value of product such as raw materials cost. Selecting a price that would determine the quality is very important to establish the company in the market.286 194.LYCEUM OF THE PHILIPPINES . There are a number of factors to take into account when reaching a pricing decision: Customers.966 Price Study At its most basic. factory overhead and selling.718 204.059 199. Pricing will be based on cost plus reasonable mark up.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 188.720 209. The terms of payments will be on cash basis only. Upon setting up the perfect price for the product.418 213. Pricing is considered to be the most critical factor which most often time affect the marketability of the service offered by the business.135 212.475 202. labor of the workers.

E Manufacturing Corporation desires % income. Direct material Direct Labor Factory Overhead Packaging Material Total Production Cost Divide by units of production Unit Cost –Based on production cost method of pricing Add: Mark-up Unit Selling Price Exclusive of Vat Add: Vat (12%) Unit Selling Price Inclusive of Vat Table 9. Price Comparison of USB Flash Drive Brand Name Sandisk Kingston Size (Capacity) GB 8 16 32 8 16 32 Price (Php) 320 500 700 470 620 850 .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES The price will be determined by dividing the total production cost to the total number of units produced and adding the desired percentage for income and the tax.LYCEUM OF THE PHILIPPINES .

SWOT Analysis SWOT ANALYSIS Internal Factors 1. Place - Can buyers easily attract introduced) -Availability in different since it wholesale distributors and distribution accessible.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 8 16 32 8 16 32 Hp Transcend 350 680 920 350 550 800 Table 10.Customers may tend to attention new refuse the product due to brand and create the fewer consumers know business opportunity the brand name to the -Heavy reliance on one product (several successful models were 2. is other . Product Strengths Weaknesses .Consumers will pay .

Promotion and are channel. Personnel -Good management- -Challenges in building a employee relationship. talented staff -Low labor cost -Retaining key staff .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES - Universities companies 3. bound near the said location. Price -Pricing for the new brand could be flexible campaign -Fluctuation of price due to the different variables. -Different approaches in -Distributors was hard to promoting approach to carry out the the product are implemented. new brand products on -Strong sales and service their shelf network -Since the firm is small and newly created. and could set up a little bit lower than the competitors due to lower operation and marketing costs 5.LYCEUM OF THE PHILIPPINES . there are insufficient funds for a proper advertising and 4.

Manufacturing Capabilities -Exceptional quality and members -Availability customer service materials -Environment 7. which contributes to increased product price increase -Lack of start-up funds for the company sufficient capital is necessary to pay for the owners living Opportunities expenses until the business turns a profit -Acceptance of the internet as a marketing and customer service medium -Similar products on the market are not reliable or are more expensive .LYCEUM OF THE PHILIPPINES . Power of Customer friendly of raw -Low budget available for processing -Good relationship with development -Small initial customers base customer -High quality and low 8. Power of Supplier Threats price of services -Good management and -Lack of control with new supplier relationship relationships -Growing cost of employee benefits.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 6.

and securing recommendations.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Marketing Strategies Product development strategy Developing new products or modifying existing products so they appear new. It requires keen attention to competitors and customer needs now and in the future.LYCEUM OF THE PHILIPPINES . which will be cross-trained to handle general customer needs and complaints. There is nothing simple about the process. The outside sales staff will focus primarily on relationship building. and offering those products to current or new markets is the definition of product development strategy. closing deals. employ an outside sales staff as well as an inside sales staff. The sales team will be motivated by instructions and performance based bonuses. There are several subsets of product development strategy. the ability to finance prototypes and manufacturing processes. and a creative marketing and communications plan. . Distribution Strategy E-Corp will build a sales team focused on securing new business in the short and long term.

sales promotion. Facebook and Twitter offer a free channel to promote business offerings. The proponents have identified the target market and a good idea of the best way to reach them.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 25. Most businesses use a mix of advertising. personal selling and public relation to promote their product and services. Distribution Channels of the Company Promotion Strategy Getting someone to promote something through word of mouth is the very basics of advertising. .LYCEUM OF THE PHILIPPINES . flyer and poster marketing is also an effective tool to advertise a business.

it will be effective in promotion to support sales efforts.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Flyer Marketing Figure 26. Flyer of E-Corp Using a flyer can be a very effective sales-support tool if it’s used properly.LYCEUM OF THE PHILIPPINES . . desired action. Flyers provide a great platform to reach the customers. The purpose of the flyer is to get prospective customer to take a specific. especially in a starter firm.

Paid search is a great online advertising medium for driving visitors to your website based on user intent (i.e. but after the decline of the banner ad. . E-Corp Webpage Social media advertising has come a long way in a relatively short period of time.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Social media Advertising Figure 27. their search query). businesses began searching for alternatives. Online advertising is a natural choice for modern businesses.LYCEUM OF THE PHILIPPINES .

based on the premise that price reflects all relevant factors before an investor becomes aware of them through other channels. waterproof . These eco-friendly flash drives are loaded with refined technology. In its purest form. Laguna. primarily through the use of charts. It will be available in any market in the area of Calamba. Product/Service Offered Bundle Bytes is a 4-packed USB flash drive made from recycled paper pulp. for the purpose of forecasting future price trends. inexpensive. their memory chip is dustproof. and some studies say its use is more widespread than is fundamental analysis in the foreign exchange market. Technical analysis is widely used among traders and financial professionals. credit card-sized. Unlike other USB Drives. Bundle Bytes is renewable. technical analysis considers only the actual price behavior of the market or instrument. each secured inside recycled plastic tray.LYCEUM OF THE PHILIPPINES . easy way to share large files. each of the 4 tabs has a chip-on-board (COB) flash memory stick in 2Gb. bio-degradable. Bundle Bytes are extremely rugged and durable. and contains 4 ultrathin USB chips. We want to give customers a new kind of USB flash drive that will help them to save too much expenses on buying normal USBs. The molded paper pulp enclosure is made from 100% post-consumer recycled paper. 4Gb and 8Gb capacities (x4).LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 3 TECHNICAL STUDY Technical analysis is the study of market action. lightweight and affordable.

It’s easy. Manufacturing/Operating Process Operation Chart Figure 28.LYCEUM OF THE PHILIPPINES . Bundle Bytes is also designed to promote recycling and increase the recycling rate in the country.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES and shockproof that doesn’t require a cap for protection. Operation Chart of E Manufacturing Company Process flow chart Flow Time Symbols Distance Remarks Process (min) . simply tear and share.

LYCEUM OF THE PHILIPPINES . Material Chart by: Method Present Proposed .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Receive raw materials Inspect raw materials Transfer to production area Cutting of paper pulp Mixing (water & paste) Soaking ` Grinding Flatten paper Molding Solidify Cutting Pasting of components Finishing of the body Labelling/Se aling Final inspection Packaging Storing or Dispatching Company: E-Corporation SUMMARY Manufacturing Process Manufacturing of Bundle Bytes Type: Man.

2. Inspection of raw materials: The quality control staff will strictly inspect all the delivered raw materials and ensure its quality 3. Paper pulp will go directly to the cutting section . Transport to production: All the inspected raw materials will be transported to the production area. Receiving of raw materials: The purchase clerk will receive all the deliveries of the raw material from the respective suppliers.LYCEUM OF THE PHILIPPINES . It describes how the inputs or the production raw materials are being process and created into the final product 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Symbol Description Number Operations 11 Transportation 1 Delay 2 Inspection 2 Storage 1 Time Distance Travelled Process Description The process description shows the steps on how the products are being produced.

Pasting: Memory chip will be paste inside the case 13. Labelling/Sealing: The filling machine includes the packaging of the bottle and the hot air blow for the sealing process. Soaking: The cut paper will be transported into the solidify station to soften the texture of the paper 7. 16. Grinding: After soaking it will be transported in grinding section to finally mix all the raw materials 8. Cutting: The transported paper pulp will be cut into small pieces using a cutting machine 5. Molding: Flattened paper mixture will be molded into 4-pack card size flash drive (front & back) 10. Final inspection: The final product will be thoroughly inspected. Cutting: Excess of the molded paper mixture will be cut to finish the case of the memory chip 12.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Water and paste to the mixing section Memory chip to the pasting 4. 17. 15. The visual of the product and the overall appearance will be carefully scanned. Packaging: The inspected final products will be carefully packed in their respective boxes. Finishing of the body: Paste the other case to finish the 4-pack flash drive 14.LYCEUM OF THE PHILIPPINES . Mixing: Water and paste will be mix to create a bond for paper pulp 6. . Solidify: Let it drained to finally make a solid case 11. Storing or Dispatching: The boxed product will be stored to the storage area or dispatched to the market for the distribution and on the demand of the market. Flatten paper: The grinded mixture will be flattened into flat surface 9.

and rain Water Substance applied to the surfaces of materials that binds them together and resists separation. rivers. Encased with synthetic polymer that makes it water and shock proof. portable flash memory card that plugs into a computers USB port and functions as a portable hard drive. A colorless. 21% logs and chips. and 34% recycled paper" Craft Paper USB Flash Drive A small. Paste Supplier . transparent. USB flash drives have less storage capacity than an external hard drive. lakes. USB flash drives are touted as being easy-to-use as they are small enough to be carried in a pocket and can plug into any computer with a USB drive.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Raw Materials Raw Materials Description A lignocellulose fibrous material prepared by chemically or mechanically separating cellulose fibers from wood. tasteless liquid that forms the seas. but they are smaller and more durable because they do not contain any internal moving parts. odorless. The wood fiber sources required for pulping are "45% sawmill residue.LYCEUM OF THE PHILIPPINES . fiber crops or waste paper.

Whiteboard Marker Supplier . Durable. Sealant makes the paper water resistant. Office Supplies Office Supply Ball pen Permanent Marker Description A long piece of plastic or metal with a ball in a socket and an ink inside of it. It is used to create permanent writing on an object A non-permanent marker uses an erasable ink.LYCEUM OF THE PHILIPPINES . for temporary writing with overhead projectors and whiteboard. This document is prepared to show how Time Card many hours an employee worked during a work week. A pencil is a writing implement or art medium Pencil usually made of a narrow. made in non-porous writing surface. This sealant is white.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES liquid matte sealant It comes in a little jar with flip top lid. solid pigment core inside a protective casing. Receipt Formal. It is used for writing. strong and opaque paper used for Bond Paper writing. A centralized location of storing files and data. written acknowledgement that something of value. printing and photocopying. It is well suited for office stationery. Computer (Desktop A device used for storing files and data of & Laptop) every transaction in a day to day work. typing. but it quickly soaks in and dries to clear a matte finish.

authorizes payment. events. Envelop (long & short) Log Book Used for compilation of document Systematic hourly or daily record of activities.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Written instrument that serves to confirm or witness for some fact such as a transaction. and indicates the ledger account(s) in which these transaction have to be recorded. Folder Number of Shift per Day . Commonly. Voucher (cash. a voucher is a document that petty cash & check) shows goods have bought or services have been rendered. and occurrences.

00 60 Break (Morning and Afternoon) 0. Lunch break will be from 12:00 pm to 1:00 pm morning break at 10:00 am to 10:15 am and afternoon break at 2:00pm to 2:15 pm.LYCEUM OF THE PHILIPPINES . the management may call overtime on non-working days or extend working hours on regular days. regular holidays. However.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES E Manufacturing Corporation will only have one shift per day. from Monday to Saturday. Summary of Operating Days Total Number of Days 365 Less Sundays and Holidays 62 .17 10 6. Sunday will be the rest day of the employees. The working hours will start at 8:00 am to 4:00 pm with a total of 8 working hours. and possible interruption.16 370 Working Hours Less: Total Operating Hours Number of Operating days per year The total number of operating days in a year will be 298 days from 365 to 366 days a year less the Sundays.50 30 Allowances 0.17 10 Lunch Break 1. Summary of Operating Hours Hours Minutes 8 480 Receiving of Raw Materials 0.

2015 – Independence Day  August 25.LYCEUM OF THE PHILIPPINES . 2015 – National Heroes Day  November 30. 2015 – Araw ng Kagitingan  April 17. Allowances: This can be unexpected holidays declared by the government such as Edil fit’r and the likes. Legal Holidays: Regular non-working days declared by the government as follows:  January 1. 2015 – Good Friday  May 1. it is assumed that there will be no power shortage. 2015 – Bonifacio Day  December 25. 2015 – Labor Day  June 12. Production Capacity Production capacity is the volume of products that can be generated by a production plant or enterprise in a given period by using current resources. Since the proponents will use generator. 2015 – Rizal Day Possible Interruptions: This is composed of power shortage. E manufacturing Corporation capacity is based on the fullest utilization of the production equipment and the availability of raw materials based on the material balance. .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Allowances 3 Regular Maintenance 2 Ideal Days 298 days Sundays: Rest day for all employees. 2015 – New Year’s Day  April 9. 2015 – Christmas Day  December 30. material shortage and calamity such as typhoon. 2015 – Maundy Thursday  April 18.

) Ointment Planetary Supplier . photocopiers. risk free & low priced. small desk top printers.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Machines Description Most suitable Table Top Hand Arm Operated Small Paper Cutting Machine made for Xerox shops. diaries writing paper pads suppliers . (Water jacket recommended only in 60 to 350 liters model. no more space. small calendars. easy to handle &hand operated. Jacket also made out of mild steel in Standard Model & SS304 in GMP Model. Steam heating recommended in 600 litres to onward all models. laser printers jobbers. to heat or cool the mix during operation in OINTMENT MIXER only.the machine needs no electric power.LYCEUM OF THE PHILIPPINES . Paper Cutter Water / steam circulation jacket for mixing bowl.

that dries and zip remaining liquid in the substance. Dryer Machine High precision engraving machine for glass. Rolling Machine High speed fourdrinier paper machine. These Sheet Rolling Machines accomplish the entire process of rolling the papers/any form of sheets in a smooth and efficient way. plastics and papers.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Mixer These Sheet Rolling Machine are manufactured by high-grade materials with latest technological methods.LYCEUM OF THE PHILIPPINES . Engrave machine .