LYCEUM OF THE

PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES

ASSEMBLY OF BUNDLE BYTES: TEAR AND SHARE
FLASH DRIVE PACK

A Project Feasibility Study presented to the
College of Engineering
In partial fulfilment of the requirements for the degree
Bachelor of Science in Industrial Engineering

Hipolito, Phia Yvonne M.
Malilay, Charmaine M.
Malveda, Leiyet Lyka M.
Niem, Angelo M.

October 2015

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Chapter 1
PROJECT SUMMARY
In this chapter, the proponents present the highlights, descriptive definition,
long-range objectives, major assumptions in market, technical, financial, socioeconomic, and organizational and management of studying the business feasibility of
Engineers Manufacturing Corporation.
Introduction
USB or Universal Serial Bus is a protocol for connecting peripherals to a
computer. It features a standardized port designed to accommodate many different
types of hardware devices.
The first USB technology began development in 1994, co-invented by Ajay
Bhatt of Intel and the USB-IF (USB Implementers Forum, Inc). The organization is
comprised of industry leaders like Intel, Microsoft, Compaq, LSI, Apple and HewlettPackard. It supports and adopts comprehensive specifications for all aspects of USB
technology.
USB 2.0 offers plug and play capabilities for various multimedia and storage
devices. This newer version offered additional user features that did not exist in its
previous version. USB 2.0 added support for power sources with USB connectors, a
new descriptor for multiple interfaces, as well as the capability for two devices to
interact without the need for a different USB host (also referred to as USB On-TheGo).

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Flash drives are very easy to use. Nearly every new computer sold in recent
years has several USB ports and the flash drive simply plugs into one of these ports.
No cables, power supplies, batteries, or computer shutdown is required. The device
automatically becomes visible as a new drive and is ready to use in just a few
seconds.
USB memory stick tech hasn't really advanced ever, even while it's flourished
like crazy to fill a technological need moving files swiftly and easily between
computers, faster and with more convenience than burnable CDs. That's partly why
it's got so cheap so fast. But this also means that a bunch of other technologies have
been advancing.
The proponents came up with the topic of engineered design USB flash drive
inspired by BOLT Group, mainly because as college students, we often use
computers to complete assignments, projects or thesis. USB Flash Drives offer a
reliable solution to store and share documents, photos, videos and music.
Name and Logo of Enterprise
Engineers Manufacturing Company or E-Corp is a start-up company that will
develop economical marketing solutions and focuses on developing efficient and
engineered design card size USB flash drive.
Trade mark logo of the company is shown in the figure below. Green, the
colour of life, renewal nature and energy, is associated with meanings of growth and
environment. Green is also traditionally associated with money and ambition.

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Whereas brown is down-to-earth colour signifying stability, structure and support.
Brown relates to quality in everything. In the figure below, the colour of the stem
signifies recycled paper structure of the flash drive, which supports the memory chip.
A flash drive plant signifies that our company is an eco-friendly provider of products,
as well as for the continuous growth of the firm.

Figure 1. Company Logo
Vision
“To become a dedicated and well-known distributor of eco-friendly designed
USB flash drive.”
Mission
“E-Corporation will – from the beginning – invest in top quality, highly refined
eco-friendly USB flash drive as well as implement innovative operation policies.”
Location
Establishing a new company involves choosing a location, proponents decided
to establish the main office in Brgy. Real, Calamba City Laguna. It is a secure
location mainly because it is being developed into an industrial area and has nearby
universities. The spot will provide easy access for customers, nearness to
competitors to facilitate and ensure proper design and placement of the firm along

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
with safety factors to protect pedestrians from vehicles. Safety of the customers is
also ensured by the company.

Project Plan Horizon
USB sticks are useful for two things: Storing files temporarily, and sharing with
another computer user. To drop a file on your USB stick you use your computer's file
manager, then you pop it in the new computer and access it. This tech is supremely
innovative, and no doubt is a hugely potent tool for marketing and for some specific
use cases.
Project’s short range objectives (1-3 years)
The company targets to be a well-known provider of unique 4-pack USB in the
entire Calamba, Laguna area. The company also aims to produce quality and unique
concepts of products. Continuing to help the environment and provide eco-friendly
products.
Project’s long-term objectives (4-10 years)
As our company grows, we target to expand the firm, franchise in different
locations to generate increase in sales volume and stronger purchasing power. At
that point, we will be able to secure necessary funds and contracts to achieve
projected sales goals, successfully enter targeted markets, become a profitable
company and establish a solid reputation as an industry leader. The company will

From the first week of October the proponents start building up capital. Securing Government Requirement. The last week of November 2015. permits and requirements to establish the business. The first week of November is use to select the most strategic project site to build the business. From June 2014. Conducting the Feasibility Study. The first week of year 2016. They will get the required investments from the owner. .LYCEUM OF THE PHILIPPINES . the proponents started conceptualizing the possible business to be studied and they come up with the project of manufacturing flash drive or Bundle Bytes. They chose to have 4-pack USB flash drive since the proponents are usually using flash drive in their schooling. Building Requirement. the proponents will start gathering all the required documents. Data includes the historical demand and supply of flash drive. The target market is electronic stores within Calamba Laguna. Selection of Project Site. Building up Capital.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES also continue to research and pursue shares of existing markets such as packing. From the second week of August the proponents started to conduct the feasibility study. They gathered data through survey from the target market. electronics…… Feasibility Criteria Research and Planning. the proponents secure the required documents from the government.

On June 2016. furniture and fixtures for the business.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Acquisition of Office. Fixtures and Machine Supplies. Pre-Operating Advertisement. Recruitment and Hiring of Employees. On the second week of March. The proposal is feasible since there is continuous demand for flash drive. Project Time Table and Status (Gantt chart) E Manufacturing Company is expected to begin the business as soon as it is equipped with people. The last week of January 2016. . approximately 12 months after this proposal is envisioned. the proponents will start hiring qualified employees for every position needed in the company. supplies and equipment. On the third week of April. not only on its target area. the proponents will start advertising the business. tools. but also in other nearby areas. Start of Normal Operation. Table 1 shows the project schedule of E Manufacturing Company from the time of research and planning to the start of normal operations. the proponents will start acquiring the needed equipment. Furniture.LYCEUM OF THE PHILIPPINES . the proponents will officially start the business operation and will eventually distribute the products to the target market.

LYCEUM OF THE PHILIPPINES .LAGUNA Figure 2. Project Time Table and Status COLLEGE OF ENGINEERING AND COMPUTER STUDIES .

launch a comprehensive advertising campaign in related web sites to catch the attention of the targeted customers.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 2 MARKET STUDY Market planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Company will also place as a future-minded and a leader in the integration of innovative eco-friendly technology. and measuring and evaluating the results of the marketing efforts of the company. Strategic marketing planning takes several aspects of company marketing and promotion into consideration. The company will oblige properly designed and executed marketing plan to ensure market dissemination and business success. E-Corp is aware of the critical importance of marketing. Strategic marketing planning involves combining customer experiences with the overall direction the company wants and needs to take in order to succeed. Marketing plan will include an initial publicity campaign that introduces our company and the product. The other main component of the marketing . Further. The aspects that contribute to strategic marketing planning include (1) identifying promotional opportunities and evaluating the marketing opportunities (2) researching.LYCEUM OF THE PHILIPPINES . analyzing and identifying the target markets (3) developing a strategic position for the company to pursue and how to implement the strategy (4) preparation and implementation of the marketing plan.

Bundle Bytes is a small four-pack of USB drives that’s built for easy sharing.LYCEUM OF THE PHILIPPINES .2 inches Height = 0. lightweight and affordable. biodegradable.15 inches Weight: 0. Product Description The proposed product. Bundle bytes has a unique design.04 lbs Figure 3. Compared to the existing designs of USB flash drives. and promotional items such as different concept of our eco-friendly USB with our logo. Dimensions: Length = 3. that’s renewable. Product and Dimension . The casing around the memory chip is a synthetic polymer that makes the drive shock and waterproof and has heat resistance.5 inches Width = 2. is a pack of 4 tear-away USB chips made with molded paper pulp enclosure.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES plan will be attending trade shows which will require booth construction with marketing materials such as brochures.

cheap. waterproof. . Each tab is loaded with a chip-onboard (COB) flash memory stick. bio-degradable.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Name of Product Bundle Bytes will be the name of the product. and 8GB capacities. Bundle which means tied or wrapped up together. Bundle Bytes flash drives are extremely tough and durable – their memory chip is shockproof. It's renewable. The molded paper pulp enclosure is made from 100% postconsumer recycled paper. Properties Bundle Bytes is a low cost. and durable enough to ensure that each tab should last for many uses. and does not require a cap for protection. each of the 4 ultra-thin USB has a chip-on-board (COB) flash memory stick in 2GB. It’s renewable. whether you’re sharing music and movies with family or friends. And it's much smaller and thinner than typical thumb drives. So. Bundle Bytes are sure to make a statement as well as keep your important data safe in a reliable USB flash drive. Bytes which is considered as a unit of memory size. or large files to clients or customers.LYCEUM OF THE PHILIPPINES . tear-away flash drive that fits in your wallet. Made from recycled paper pulp. lightweight and affordable. lightweight. 4GB. biodegradable. Unlike other USB Drives. It is named as Bundle Bytes since the corporation would offer packs of four drives encased in 100% recycled paper pulp. since the product is composed of four-packed flash drive that is credit card size.

engineers. making key financial decisions and completing a series of legal activities. The E corporation is a beginner in this field of electronics manufacturing so the company will be renting a small building located in Brgy. Simply tear and share! Users of Product The target consumers of the corporation are students. or a great business card substitute at the next convention. Choosing a customer-friendly location is an essential in establishing a business. and designers who need to share large files with clients and colleagues. artists. Geographical Areas of Distribution Starting a business involves planning. It’s easy. professionals. Real. a sly way to hand over a portfolio for a dream job.LYCEUM OF THE PHILIPPINES . Ideal for creative professionals. the company’s product . Calamba City. students and designers who need to share large files with clients and colleagues. It helps you to organize your files and simply recognize easily since it’s a four attached USB flash drives. Through renting a building. When you need to share a lot of large files fast. It is also an answer for unexpected files that are too large to share over email. this 4 pack USB flash drive is on the go.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Uses of product Bundle bytes is a credit-card sized device with four attached USB drives is ideal for creative students. Laguna. employees and for large teams that needs to share and save some files data.

WalterMart Makiling. At the same time. For the proponents it is the most strategic place to start the business since easy access to all the facilities is available: police department. Calamba. Plant Location E Manufacturing Corporation is located at Light Industry & Science Park II Barangay Real. the supply of raw materials and the delivery of the product from the company would be easier and faster because of its close proximity to the South Luzon Expressway (SLEX). . The proponents strategized the location along with its area of distribution such as SM Calamba. the municipal hall and malls. The target market of the company are some universities and companies around Laguna. The product will be distributed to electronic stores in Calamba. The proponents choose Real Calamba area since it is in the center of the business which makes an easy access to all the preferred market. The place also advocates peace and order.LYCEUM OF THE PHILIPPINES . New Star and iMall. The water and electrical system are also available and easy to install as well as communication line which is important for establishing a good relationship between the company and customer.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES will be exposed to the customers. Laguna. WalterMart Calamba.

Plant Location .LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure_.

Electro World Figure 7.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Electronic Stores in SM Calamba Figure 4. PC Express Figure 6. CD-R King Figure 5.LYCEUM OF THE PHILIPPINES . Octagon .

ComWorks Figure 13. Wellcom Figure 9. GSN Figure 12. . Calamba Laguna 10.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 8.LYCEUM OF THE PHILIPPINES . EdgeCom Figure Gigahertz Computer Figure 11. Asianic Figure 9. Lianas.

Walter Makiling Calamba . Walter Real Calamba Figure 15.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 14.

workers and common people. IMall Canlubang Calamba Statistical Computation for Sample Size of Respondents The survey exceeded a week compared to that of its planned time duration. number of respondents was generated using formula for the computation of sample size. Proximity of the users of the area and the willingness of the users to have the survey conducted in the area of Calamba. student. Laguna were some of the major factors that affected data gathering. The survey was conducted in different group of people. n= n= where: = 399.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 15.5 or 400 students .LYCEUM OF THE PHILIPPINES .

997 523.289.329.140 369.375. Computation of demand can be seen in the appendices.11 and 3.510 508. Historical Demand and Growth Rate of USB flash drive Year 2010 2011 2012 2013 2014 8 Gb 371.858 --3. 3.748 398.45% Table 1 shows the demand number of units of USB flash drive by people and the growth rate between year 2011 to 2014 with percentage rate of 3.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES n = number of samples N = total population e = error tolerance Historical Demand The historical demand of USB flash drive is presented in number of units per Gigabytes (Gb).65.392 Historical Demand 16 Gb 32 Gb 473.830 394.193 425.109 356.65% 3. having growth rate percentage that happens every year.920 408.45 respectively.11% 3.60% 3. 3. Table1. .156 1.201.546 Growth rate Total units 1.818 1.931 1.LYCEUM OF THE PHILIPPINES .031 382.397 1.908 541.60.791 411.378 384.700 490.244.

181.LYCEUM OF THE PHILIPPINES . decrease by 2013 then back to increase by 2014.49 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 16 Historical Demand of USB flash drive Figure 16 shows the graphical representation of the performance of the demand of USB flash drive from year 2010 to 2014.119.306. Table 2.72 . Summary of projection method for the demand Projection method Arithmetic Straight Line Arithmetic Geometric Curve Statistical Straight Line Statistical Parabolic Curve Standard Deviation (Projected demand) 1. Increase is due to ongoing growth of population in Calamba. Laguna. There is a regular increase in demand from year 2010 to 2012.58 377.14 615.749.

LYCEUM OF THE PHILIPPINES . Since the Arithmetic Straight Line method yields the lowest value for the demand. Summary of projection in demand Year 2016 Historical Demand (unit) 8 Gb 16 Gb 32 Gb 438. Table 3. It also shows that Arithmetic Straight Line has the least standard deviation for the demand. This means that ASL will be the suited method to be used.533 Growth rate - .122 421.419.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 2 shows the projection method for the demand and its computed standard deviation. Standard Deviation of Historical Demand Figure 17 shows the graphical representation of standard deviation of four projection method for the demand.896 559.514 Demand 1. it will be the projection method to be used. Figure 17.

663.82% 2.934 645.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 2017 2018 2019 2020 2021 2022 2023 2024 2025 Averag e 452.75%.75% Table 3 shows the projected demand for the next 10 years using the Arithmetic Straight Line method.904 479.262 1.731 627.53% 2.463.415 519.637. .98% 2.9 2 434.45.560 1.594.725.812. 16Gb is 636.613 3.60% 2.534.7 4 1.430 499.919 533.586 1.745 713.452 460.47% 1.136 662.400 465.209 1.74 with the total increase of 1.408 492.359 499.4 5 576.534.911 1.542 696.421 473.90% 2.912 506.768.67% 2.339 679.073 2.938 1. Annual growth rate percentage of demand is 2.927 560.92 and 32Gb with 479. Average annual increase in projected demand for 8Gb is 499.390 486.297 525.073.235 479.74% 2.266 538.528 610.235 1.506.663.328 512.325 593.616.681.423 546.874.08% 2.483 447.550.948 636.616.884 1.LYCEUM OF THE PHILIPPINES .874.

792.09% 1. .LYCEUM OF THE PHILIPPINES .68 39.89 99.671.87 103.88 41.89 19. 2.488.85 19. which have the percentage change of 1.913.32 37.547.688.024.270.058.70% 4.17 % Change 1.294.20 Total Units 94.30 41. Historical Supply and Growth Rate of USB flash drive Year 2010 2011 2012 2013 2014 Historical Supply (Gb) 8 Gb 16 Gb 32 Gb 40.70 43.521. and 4.14 36.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 18.87 19.70.777.167.43 95. Table 4.00% Table 4 shows the historical supply of USB flash drive in number of units by different manufacturers of flash drive and their growth rate in 2011 to 2014.877.44.991.44% 2.30 97.990.475.037.062. 1.11 36. The Arithmetic Straight Line Method shows a regular increase in the trend of demand in the outflow of USB flash drive. Projected Demand Figure 18 shows the graphical representation of projected demand.29 20.00 respectively.98 35.18 40.503.09.27 19.

22 27. . Since the Statistical Straight Line yields the lowest value for the supply. There is a high increase of supply between the years of 2013 to 2014.LYCEUM OF THE PHILIPPINES .336.58 45.766. it will be the projection method to be used.39 174. Summary of projection method for the Supply Projection method Arithmetic Straight Line Arithmetic Geometric Curve Statistical Straight Line Statistical Parabolic Curve Standard Deviation (Projected Supply) 186.75 Table 5 shows the projection method and its computed standard deviation. Table 5.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 19 Historical Supply of USB flash drive Figure 19 shows the graphical representation of the performance of supply of USB flash drive from year 2010 to 2014.

251.04 24.010.97 115.010.04 22. Projected Supply Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Average Projected Supply (GB) 8 Gb 16 Gb 32 Gb 44.89%.396.70 49.93 120.92% 1.793.70 50.98 47.55 46.954.556.89% Table 6 shows the projected supply for the next 10 years using the Statistical Straight Line method.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 20 Standard Deviation of Historical Supply Figure 20 shows the graphical representation of standard deviation of four projection method for the supply.04% 2.70 Total Supply 105.85% 1. Annual growth rate percentage of demand is 1.387.008.459.75 22.647.21 112.014.709. .91.706.327.522.330.54 23.26 43.141.75.12 45.847.862.83 43.122.25 118. It also shows that Statistical Straight Line has the least standard deviation for the demand. Average annual increase in projected demand for 8Gb is 49.79 21.78% 1.008. Table 6.54 22.404.089.71 44.20 50.271.LYCEUM OF THE PHILIPPINES .083.580.954.75% 1.00% 1.946.70 45.657.305.71.954.11 39.70 47.82% 1.755.88% 1.70 52.96% 1. and 32Gb with 22.20 46. 16Gb is 44.54 40.89 114.69 44.836.85 107.20 48.29 125.819.04 21.518. This means that SSL will be the suited method to be used.098.117.53 109.29 24.20 51.224.40 42.91 Growth rate 2.70 with the total increase of 115.61 122.030.57 116.79 25.97 41.29 22.252.939.327.79 23.20 49.894.640.213.684.488.

418.318.14 Arithmetic Geometric Curve 615.43 73.51 46.010.14 Projected Supply (Number of Units) 32.09 1.181.61 Statistical Straight Line 15.295.108. Table 7.43 . Summary of Projection Method for Demand of USB Flash Drive Standard Deviation Projection Method Arithmetic Straight Line Projected Demand (Number of Units) 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 21 Projected Supply Figure 21 shows the graphical representation of projected supply.LYCEUM OF THE PHILIPPINES . The Statistical Straight Line Method shows a regular increase in the trend of supply in the outflow of USB flash drive.621.54 Statistical Parabolic Curve 973.317.

523.289. Correspondingly.483.244.375.13 1.503.278.931 1. The result of the gap is due to the increasing trend for USB flash drive consumption.44 95.397 1.56 1.87 103.156 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 7 shows the projection method and its computed standard deviation.818 1.106.148.11 1.201.913.83 Table 7 shows the difference between the historical demand and supply from 2010 to 2014.192. it will be the projection of method to be used.329. . Historical Demand Supply Gap analysis Year 2010 2011 2012 2013 2014 Historical Demand 1.294.89 99.369. Since the Arithmetic Straight Line and Statistical Straight Line Method yields the lowest standard deviation for demand and for the supply respectively.30 97.17 DemandSupply Gap 1.272. but there is still an enormous gap as seen in the table.70 1.LYCEUM OF THE PHILIPPINES .230.427.858 Historical Supply 94. the supply is increasing.877. Table 7.488.

098.640.438.559.506.13 1.603.19 Supply 105. USB flash drive demand has a large gap and it exceeded the supply which means that it needs plenty of supply in order to fill the gap.262.292.793.63 1.89 114.03 1.96 1.02 1.937.61 122.313.594.208.22 .57 116.355.154.415.88 1.53 109.13 1.520.21 112.688.709.586.724.97 1.251.93 120.884.LYCEUM OF THE PHILIPPINES .61 1.235.54 1.12 1.92 1.562.550.460.29 125.815.32 1.419.85 107.97 Demand-Supply Gap 1.507.892.552.565.479.396.99 1.06 1.404.606.862.830.55 1.680.946.463.532.25 118.984.014.38 1.911.030.636.556.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 22 Historical Demand-Supply Gap Figure 22 shows the graphical representation of the calculated gap each of the capacity (Gb) and its total gap. In the figure.731. Table 8 Projected demand supply gap analysis Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Demand 1.93 1.

In the figure.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 8 shows the difference between the projected demand and supply in the next 10 years from 2016 to 2025. the flash drive has a large gap and it exceeded the supply which means that it needs plenty of supply in order to fill the gap. It means that the gap increases. so the supply of the flash drive should also increase in order to maintain the unsatisfied demand for the flash drive.LYCEUM OF THE PHILIPPINES . Market Share . Figure 23 Projected DemandSupply Gap Figure 23 shows the graphical representation of the calculated gap.

295 99.504 103.232 Supply 94.288. the market share of USB flash drive can be analyzed.913 97.62% The market share of ECORP Manufacturing was obtained using the formula.201.LYCEUM OF THE PHILIPPINES .156 1. Year Historical Historical 2010 2011 2012 2013 2014 Average Demand 1.215 For the Competitors: = x100 = x100 = 7. E-CORP Market Share (2016) = x 100 . Market share can be used as a tool to determine the percentage of share of the business to its market.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES After determining the projected demand-supply gap.877 95.329.397 1.818 1.289.488 98.858 1.375.931 1.244.

(Competitor Share + E-Corp Share) =100% .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES = x100 =14.62% + 14.05% Figure 24.LYCEUM OF THE PHILIPPINES .33%) = 78. E Manufacturing Company Initial market share in Year 2016 Projected Market Share Year Possible Attainable Output (unit) Projected DemandSupply Gap (unit) Projected Market Share .33% For the Unsatisfied= 100% .(7.

Pricing will be based on cost plus reasonable mark up. there are other factors to be considered that might affect the value of product such as raw materials cost.135 212.644 197. . Upon setting up the perfect price for the product. Selecting a price that would determine the quality is very important to establish the company in the market.418 213. labor of the workers. Pricing is considered to be the most critical factor which most often time affect the marketability of the service offered by the business.286 194.475 202. and administrative expenses.720 209.305 206. a price is the amount of money that a buyer gives to a seller in exchange for a good or a service.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 188.LYCEUM OF THE PHILIPPINES . The terms of payments will be on cash basis only.059 199.718 204. factory overhead and selling. There are a number of factors to take into account when reaching a pricing decision: Customers.966 Price Study At its most basic.

Direct material Direct Labor Factory Overhead Packaging Material Total Production Cost Divide by units of production Unit Cost –Based on production cost method of pricing Add: Mark-up Unit Selling Price Exclusive of Vat Add: Vat (12%) Unit Selling Price Inclusive of Vat Table 9.LYCEUM OF THE PHILIPPINES . Price Comparison of USB Flash Drive Brand Name Sandisk Kingston Size (Capacity) GB 8 16 32 8 16 32 Price (Php) 320 500 700 470 620 850 .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES The price will be determined by dividing the total production cost to the total number of units produced and adding the desired percentage for income and the tax. E Manufacturing Corporation desires % income.

LYCEUM OF THE PHILIPPINES .Consumers will pay . Place - Can buyers easily attract introduced) -Availability in different since it wholesale distributors and distribution accessible.Customers may tend to attention new refuse the product due to brand and create the fewer consumers know business opportunity the brand name to the -Heavy reliance on one product (several successful models were 2.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 8 16 32 8 16 32 Hp Transcend 350 680 920 350 550 800 Table 10. is other . Product Strengths Weaknesses . SWOT Analysis SWOT ANALYSIS Internal Factors 1.

-Different approaches in -Distributors was hard to promoting approach to carry out the the product are implemented. new brand products on -Strong sales and service their shelf network -Since the firm is small and newly created. talented staff -Low labor cost -Retaining key staff . and could set up a little bit lower than the competitors due to lower operation and marketing costs 5. Personnel -Good management- -Challenges in building a employee relationship.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES - Universities companies 3. bound near the said location. Price -Pricing for the new brand could be flexible campaign -Fluctuation of price due to the different variables. Promotion and are channel. there are insufficient funds for a proper advertising and 4.LYCEUM OF THE PHILIPPINES .

LYCEUM OF THE PHILIPPINES . Manufacturing Capabilities -Exceptional quality and members -Availability customer service materials -Environment 7. Power of Supplier Threats price of services -Good management and -Lack of control with new supplier relationship relationships -Growing cost of employee benefits.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 6. which contributes to increased product price increase -Lack of start-up funds for the company sufficient capital is necessary to pay for the owners living Opportunities expenses until the business turns a profit -Acceptance of the internet as a marketing and customer service medium -Similar products on the market are not reliable or are more expensive . Power of Customer friendly of raw -Low budget available for processing -Good relationship with development -Small initial customers base customer -High quality and low 8.

and offering those products to current or new markets is the definition of product development strategy. employ an outside sales staff as well as an inside sales staff. There are several subsets of product development strategy. The sales team will be motivated by instructions and performance based bonuses. the ability to finance prototypes and manufacturing processes. closing deals. Distribution Strategy E-Corp will build a sales team focused on securing new business in the short and long term. . which will be cross-trained to handle general customer needs and complaints.LYCEUM OF THE PHILIPPINES . The outside sales staff will focus primarily on relationship building. and a creative marketing and communications plan. and securing recommendations. It requires keen attention to competitors and customer needs now and in the future.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Marketing Strategies Product development strategy Developing new products or modifying existing products so they appear new. There is nothing simple about the process.

The proponents have identified the target market and a good idea of the best way to reach them. .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 25. Most businesses use a mix of advertising. sales promotion. flyer and poster marketing is also an effective tool to advertise a business. Distribution Channels of the Company Promotion Strategy Getting someone to promote something through word of mouth is the very basics of advertising. personal selling and public relation to promote their product and services.LYCEUM OF THE PHILIPPINES . Facebook and Twitter offer a free channel to promote business offerings.

it will be effective in promotion to support sales efforts. especially in a starter firm.LYCEUM OF THE PHILIPPINES . Flyers provide a great platform to reach the customers. desired action. The purpose of the flyer is to get prospective customer to take a specific. Flyer of E-Corp Using a flyer can be a very effective sales-support tool if it’s used properly. .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Flyer Marketing Figure 26.

their search query). E-Corp Webpage Social media advertising has come a long way in a relatively short period of time. Paid search is a great online advertising medium for driving visitors to your website based on user intent (i.e. businesses began searching for alternatives. but after the decline of the banner ad. Online advertising is a natural choice for modern businesses.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Social media Advertising Figure 27. .LYCEUM OF THE PHILIPPINES .

credit card-sized. Unlike other USB Drives. It will be available in any market in the area of Calamba. and some studies say its use is more widespread than is fundamental analysis in the foreign exchange market. based on the premise that price reflects all relevant factors before an investor becomes aware of them through other channels. each secured inside recycled plastic tray. In its purest form. Bundle Bytes are extremely rugged and durable. Laguna. bio-degradable. easy way to share large files. waterproof . each of the 4 tabs has a chip-on-board (COB) flash memory stick in 2Gb. Bundle Bytes is renewable. 4Gb and 8Gb capacities (x4). primarily through the use of charts.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 3 TECHNICAL STUDY Technical analysis is the study of market action. Product/Service Offered Bundle Bytes is a 4-packed USB flash drive made from recycled paper pulp. inexpensive. and contains 4 ultrathin USB chips.LYCEUM OF THE PHILIPPINES . We want to give customers a new kind of USB flash drive that will help them to save too much expenses on buying normal USBs. their memory chip is dustproof. technical analysis considers only the actual price behavior of the market or instrument. for the purpose of forecasting future price trends. lightweight and affordable. The molded paper pulp enclosure is made from 100% post-consumer recycled paper. These eco-friendly flash drives are loaded with refined technology. Technical analysis is widely used among traders and financial professionals.

simply tear and share. Bundle Bytes is also designed to promote recycling and increase the recycling rate in the country.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES and shockproof that doesn’t require a cap for protection. Manufacturing/Operating Process Operation Chart Figure 28. Operation Chart of E Manufacturing Company Process flow chart Flow Time Symbols Distance Remarks Process (min) . It’s easy.

LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Receive raw materials Inspect raw materials Transfer to production area Cutting of paper pulp Mixing (water & paste) Soaking ` Grinding Flatten paper Molding Solidify Cutting Pasting of components Finishing of the body Labelling/Se aling Final inspection Packaging Storing or Dispatching Company: E-Corporation SUMMARY Manufacturing Process Manufacturing of Bundle Bytes Type: Man. Material Chart by: Method Present Proposed .

LYCEUM OF THE PHILIPPINES . Paper pulp will go directly to the cutting section . Inspection of raw materials: The quality control staff will strictly inspect all the delivered raw materials and ensure its quality 3. 2. Receiving of raw materials: The purchase clerk will receive all the deliveries of the raw material from the respective suppliers. Transport to production: All the inspected raw materials will be transported to the production area.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Symbol Description Number Operations 11 Transportation 1 Delay 2 Inspection 2 Storage 1 Time Distance Travelled Process Description The process description shows the steps on how the products are being produced. It describes how the inputs or the production raw materials are being process and created into the final product 1.

Labelling/Sealing: The filling machine includes the packaging of the bottle and the hot air blow for the sealing process.LYCEUM OF THE PHILIPPINES . Cutting: Excess of the molded paper mixture will be cut to finish the case of the memory chip 12. Soaking: The cut paper will be transported into the solidify station to soften the texture of the paper 7. 16. Molding: Flattened paper mixture will be molded into 4-pack card size flash drive (front & back) 10.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Water and paste to the mixing section Memory chip to the pasting 4. Flatten paper: The grinded mixture will be flattened into flat surface 9. Final inspection: The final product will be thoroughly inspected. The visual of the product and the overall appearance will be carefully scanned. 15. Cutting: The transported paper pulp will be cut into small pieces using a cutting machine 5. Solidify: Let it drained to finally make a solid case 11. Finishing of the body: Paste the other case to finish the 4-pack flash drive 14. Packaging: The inspected final products will be carefully packed in their respective boxes. 17. . Pasting: Memory chip will be paste inside the case 13. Storing or Dispatching: The boxed product will be stored to the storage area or dispatched to the market for the distribution and on the demand of the market. Grinding: After soaking it will be transported in grinding section to finally mix all the raw materials 8. Mixing: Water and paste will be mix to create a bond for paper pulp 6.

and 34% recycled paper" Craft Paper USB Flash Drive A small. portable flash memory card that plugs into a computers USB port and functions as a portable hard drive. Paste Supplier . Encased with synthetic polymer that makes it water and shock proof. tasteless liquid that forms the seas. USB flash drives have less storage capacity than an external hard drive.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Raw Materials Raw Materials Description A lignocellulose fibrous material prepared by chemically or mechanically separating cellulose fibers from wood. but they are smaller and more durable because they do not contain any internal moving parts. USB flash drives are touted as being easy-to-use as they are small enough to be carried in a pocket and can plug into any computer with a USB drive. A colorless. rivers. The wood fiber sources required for pulping are "45% sawmill residue. fiber crops or waste paper. 21% logs and chips. and rain Water Substance applied to the surfaces of materials that binds them together and resists separation. odorless. transparent. lakes.LYCEUM OF THE PHILIPPINES .

LYCEUM OF THE PHILIPPINES . made in non-porous writing surface. Office Supplies Office Supply Ball pen Permanent Marker Description A long piece of plastic or metal with a ball in a socket and an ink inside of it. but it quickly soaks in and dries to clear a matte finish. A pencil is a writing implement or art medium Pencil usually made of a narrow. A centralized location of storing files and data. It is used to create permanent writing on an object A non-permanent marker uses an erasable ink. typing. Whiteboard Marker Supplier . Durable. printing and photocopying. Computer (Desktop A device used for storing files and data of & Laptop) every transaction in a day to day work. solid pigment core inside a protective casing. This sealant is white. It is used for writing. Receipt Formal. Sealant makes the paper water resistant. It is well suited for office stationery. strong and opaque paper used for Bond Paper writing. written acknowledgement that something of value.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES liquid matte sealant It comes in a little jar with flip top lid. This document is prepared to show how Time Card many hours an employee worked during a work week. for temporary writing with overhead projectors and whiteboard.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Written instrument that serves to confirm or witness for some fact such as a transaction. Envelop (long & short) Log Book Used for compilation of document Systematic hourly or daily record of activities. Folder Number of Shift per Day .LYCEUM OF THE PHILIPPINES . and indicates the ledger account(s) in which these transaction have to be recorded. Voucher (cash. Commonly. events. a voucher is a document that petty cash & check) shows goods have bought or services have been rendered. and occurrences. authorizes payment.

The working hours will start at 8:00 am to 4:00 pm with a total of 8 working hours.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES E Manufacturing Corporation will only have one shift per day. However.00 60 Break (Morning and Afternoon) 0.17 10 Lunch Break 1. from Monday to Saturday.LYCEUM OF THE PHILIPPINES . Lunch break will be from 12:00 pm to 1:00 pm morning break at 10:00 am to 10:15 am and afternoon break at 2:00pm to 2:15 pm. regular holidays.16 370 Working Hours Less: Total Operating Hours Number of Operating days per year The total number of operating days in a year will be 298 days from 365 to 366 days a year less the Sundays.50 30 Allowances 0.17 10 6. Sunday will be the rest day of the employees. and possible interruption. the management may call overtime on non-working days or extend working hours on regular days. Summary of Operating Hours Hours Minutes 8 480 Receiving of Raw Materials 0. Summary of Operating Days Total Number of Days 365 Less Sundays and Holidays 62 .

2015 – Bonifacio Day  December 25. 2015 – Independence Day  August 25. E manufacturing Corporation capacity is based on the fullest utilization of the production equipment and the availability of raw materials based on the material balance. Since the proponents will use generator. it is assumed that there will be no power shortage. 2015 – National Heroes Day  November 30. . 2015 – Good Friday  May 1. 2015 – Christmas Day  December 30.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Allowances 3 Regular Maintenance 2 Ideal Days 298 days Sundays: Rest day for all employees. Production Capacity Production capacity is the volume of products that can be generated by a production plant or enterprise in a given period by using current resources.LYCEUM OF THE PHILIPPINES . 2015 – Araw ng Kagitingan  April 17. Allowances: This can be unexpected holidays declared by the government such as Edil fit’r and the likes. 2015 – Labor Day  June 12. material shortage and calamity such as typhoon. 2015 – New Year’s Day  April 9. Legal Holidays: Regular non-working days declared by the government as follows:  January 1. 2015 – Maundy Thursday  April 18. 2015 – Rizal Day Possible Interruptions: This is composed of power shortage.

small calendars. small desk top printers. easy to handle &hand operated. to heat or cool the mix during operation in OINTMENT MIXER only. risk free & low priced. no more space. photocopiers.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Machines Description Most suitable Table Top Hand Arm Operated Small Paper Cutting Machine made for Xerox shops. laser printers jobbers. (Water jacket recommended only in 60 to 350 liters model.LYCEUM OF THE PHILIPPINES . diaries writing paper pads suppliers . Paper Cutter Water / steam circulation jacket for mixing bowl. Steam heating recommended in 600 litres to onward all models. Jacket also made out of mild steel in Standard Model & SS304 in GMP Model.the machine needs no electric power.) Ointment Planetary Supplier .

These Sheet Rolling Machines accomplish the entire process of rolling the papers/any form of sheets in a smooth and efficient way. Dryer Machine High precision engraving machine for glass. Engrave machine . plastics and papers.LYCEUM OF THE PHILIPPINES . that dries and zip remaining liquid in the substance.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Mixer These Sheet Rolling Machine are manufactured by high-grade materials with latest technological methods. Rolling Machine High speed fourdrinier paper machine.