LYCEUM OF THE

PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES

ASSEMBLY OF BUNDLE BYTES: TEAR AND SHARE
FLASH DRIVE PACK

A Project Feasibility Study presented to the
College of Engineering
In partial fulfilment of the requirements for the degree
Bachelor of Science in Industrial Engineering

Hipolito, Phia Yvonne M.
Malilay, Charmaine M.
Malveda, Leiyet Lyka M.
Niem, Angelo M.

October 2015

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Chapter 1
PROJECT SUMMARY
In this chapter, the proponents present the highlights, descriptive definition,
long-range objectives, major assumptions in market, technical, financial, socioeconomic, and organizational and management of studying the business feasibility of
Engineers Manufacturing Corporation.
Introduction
USB or Universal Serial Bus is a protocol for connecting peripherals to a
computer. It features a standardized port designed to accommodate many different
types of hardware devices.
The first USB technology began development in 1994, co-invented by Ajay
Bhatt of Intel and the USB-IF (USB Implementers Forum, Inc). The organization is
comprised of industry leaders like Intel, Microsoft, Compaq, LSI, Apple and HewlettPackard. It supports and adopts comprehensive specifications for all aspects of USB
technology.
USB 2.0 offers plug and play capabilities for various multimedia and storage
devices. This newer version offered additional user features that did not exist in its
previous version. USB 2.0 added support for power sources with USB connectors, a
new descriptor for multiple interfaces, as well as the capability for two devices to
interact without the need for a different USB host (also referred to as USB On-TheGo).

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Flash drives are very easy to use. Nearly every new computer sold in recent
years has several USB ports and the flash drive simply plugs into one of these ports.
No cables, power supplies, batteries, or computer shutdown is required. The device
automatically becomes visible as a new drive and is ready to use in just a few
seconds.
USB memory stick tech hasn't really advanced ever, even while it's flourished
like crazy to fill a technological need moving files swiftly and easily between
computers, faster and with more convenience than burnable CDs. That's partly why
it's got so cheap so fast. But this also means that a bunch of other technologies have
been advancing.
The proponents came up with the topic of engineered design USB flash drive
inspired by BOLT Group, mainly because as college students, we often use
computers to complete assignments, projects or thesis. USB Flash Drives offer a
reliable solution to store and share documents, photos, videos and music.
Name and Logo of Enterprise
Engineers Manufacturing Company or E-Corp is a start-up company that will
develop economical marketing solutions and focuses on developing efficient and
engineered design card size USB flash drive.
Trade mark logo of the company is shown in the figure below. Green, the
colour of life, renewal nature and energy, is associated with meanings of growth and
environment. Green is also traditionally associated with money and ambition.

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
Whereas brown is down-to-earth colour signifying stability, structure and support.
Brown relates to quality in everything. In the figure below, the colour of the stem
signifies recycled paper structure of the flash drive, which supports the memory chip.
A flash drive plant signifies that our company is an eco-friendly provider of products,
as well as for the continuous growth of the firm.

Figure 1. Company Logo
Vision
“To become a dedicated and well-known distributor of eco-friendly designed
USB flash drive.”
Mission
“E-Corporation will – from the beginning – invest in top quality, highly refined
eco-friendly USB flash drive as well as implement innovative operation policies.”
Location
Establishing a new company involves choosing a location, proponents decided
to establish the main office in Brgy. Real, Calamba City Laguna. It is a secure
location mainly because it is being developed into an industrial area and has nearby
universities. The spot will provide easy access for customers, nearness to
competitors to facilitate and ensure proper design and placement of the firm along

LYCEUM OF THE
PHILIPPINES - LAGUNA
COLLEGE OF ENGINEERING AND COMPUTER STUDIES
with safety factors to protect pedestrians from vehicles. Safety of the customers is
also ensured by the company.

Project Plan Horizon
USB sticks are useful for two things: Storing files temporarily, and sharing with
another computer user. To drop a file on your USB stick you use your computer's file
manager, then you pop it in the new computer and access it. This tech is supremely
innovative, and no doubt is a hugely potent tool for marketing and for some specific
use cases.
Project’s short range objectives (1-3 years)
The company targets to be a well-known provider of unique 4-pack USB in the
entire Calamba, Laguna area. The company also aims to produce quality and unique
concepts of products. Continuing to help the environment and provide eco-friendly
products.
Project’s long-term objectives (4-10 years)
As our company grows, we target to expand the firm, franchise in different
locations to generate increase in sales volume and stronger purchasing power. At
that point, we will be able to secure necessary funds and contracts to achieve
projected sales goals, successfully enter targeted markets, become a profitable
company and establish a solid reputation as an industry leader. The company will

Selection of Project Site. They gathered data through survey from the target market. permits and requirements to establish the business. . the proponents started conceptualizing the possible business to be studied and they come up with the project of manufacturing flash drive or Bundle Bytes. The last week of November 2015. the proponents will start gathering all the required documents. Securing Government Requirement. the proponents secure the required documents from the government. Conducting the Feasibility Study.LYCEUM OF THE PHILIPPINES . Building Requirement. The first week of year 2016. Data includes the historical demand and supply of flash drive.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES also continue to research and pursue shares of existing markets such as packing. From June 2014. From the first week of October the proponents start building up capital. The target market is electronic stores within Calamba Laguna. From the second week of August the proponents started to conduct the feasibility study. They will get the required investments from the owner. They chose to have 4-pack USB flash drive since the proponents are usually using flash drive in their schooling. The first week of November is use to select the most strategic project site to build the business. electronics…… Feasibility Criteria Research and Planning. Building up Capital.

.LYCEUM OF THE PHILIPPINES . Project Time Table and Status (Gantt chart) E Manufacturing Company is expected to begin the business as soon as it is equipped with people. the proponents will start acquiring the needed equipment. On the third week of April. Pre-Operating Advertisement. Furniture. On June 2016. but also in other nearby areas. Fixtures and Machine Supplies. approximately 12 months after this proposal is envisioned. not only on its target area. Start of Normal Operation. Recruitment and Hiring of Employees. the proponents will start hiring qualified employees for every position needed in the company. supplies and equipment. The proposal is feasible since there is continuous demand for flash drive. Table 1 shows the project schedule of E Manufacturing Company from the time of research and planning to the start of normal operations. tools. On the second week of March. The last week of January 2016.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Acquisition of Office. the proponents will start advertising the business. furniture and fixtures for the business. the proponents will officially start the business operation and will eventually distribute the products to the target market.

LAGUNA Figure 2. Project Time Table and Status COLLEGE OF ENGINEERING AND COMPUTER STUDIES .LYCEUM OF THE PHILIPPINES .

The other main component of the marketing . Further.LYCEUM OF THE PHILIPPINES . analyzing and identifying the target markets (3) developing a strategic position for the company to pursue and how to implement the strategy (4) preparation and implementation of the marketing plan. launch a comprehensive advertising campaign in related web sites to catch the attention of the targeted customers.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 2 MARKET STUDY Market planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration. The aspects that contribute to strategic marketing planning include (1) identifying promotional opportunities and evaluating the marketing opportunities (2) researching. and measuring and evaluating the results of the marketing efforts of the company. Company will also place as a future-minded and a leader in the integration of innovative eco-friendly technology. E-Corp is aware of the critical importance of marketing. Marketing plan will include an initial publicity campaign that introduces our company and the product. The company will oblige properly designed and executed marketing plan to ensure market dissemination and business success. Strategic marketing planning involves combining customer experiences with the overall direction the company wants and needs to take in order to succeed.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES plan will be attending trade shows which will require booth construction with marketing materials such as brochures. is a pack of 4 tear-away USB chips made with molded paper pulp enclosure.2 inches Height = 0. Bundle Bytes is a small four-pack of USB drives that’s built for easy sharing. Product and Dimension .5 inches Width = 2. lightweight and affordable.04 lbs Figure 3. Compared to the existing designs of USB flash drives. and promotional items such as different concept of our eco-friendly USB with our logo.LYCEUM OF THE PHILIPPINES . Product Description The proposed product. The casing around the memory chip is a synthetic polymer that makes the drive shock and waterproof and has heat resistance. Bundle bytes has a unique design. that’s renewable. biodegradable. Dimensions: Length = 3.15 inches Weight: 0.

lightweight. Each tab is loaded with a chip-onboard (COB) flash memory stick. and does not require a cap for protection. each of the 4 ultra-thin USB has a chip-on-board (COB) flash memory stick in 2GB.LYCEUM OF THE PHILIPPINES . or large files to clients or customers. The molded paper pulp enclosure is made from 100% postconsumer recycled paper. tear-away flash drive that fits in your wallet. So. waterproof. Bundle which means tied or wrapped up together. Bundle Bytes flash drives are extremely tough and durable – their memory chip is shockproof. and 8GB capacities. lightweight and affordable. Unlike other USB Drives. since the product is composed of four-packed flash drive that is credit card size. and durable enough to ensure that each tab should last for many uses. It's renewable. .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Name of Product Bundle Bytes will be the name of the product. whether you’re sharing music and movies with family or friends. biodegradable. And it's much smaller and thinner than typical thumb drives. bio-degradable. Properties Bundle Bytes is a low cost. Made from recycled paper pulp. cheap. 4GB. It is named as Bundle Bytes since the corporation would offer packs of four drives encased in 100% recycled paper pulp. Bundle Bytes are sure to make a statement as well as keep your important data safe in a reliable USB flash drive. Bytes which is considered as a unit of memory size. It’s renewable.

Ideal for creative professionals. engineers. Calamba City. making key financial decisions and completing a series of legal activities. When you need to share a lot of large files fast. The E corporation is a beginner in this field of electronics manufacturing so the company will be renting a small building located in Brgy. employees and for large teams that needs to share and save some files data. Geographical Areas of Distribution Starting a business involves planning. It is also an answer for unexpected files that are too large to share over email. students and designers who need to share large files with clients and colleagues. or a great business card substitute at the next convention. this 4 pack USB flash drive is on the go. a sly way to hand over a portfolio for a dream job. Laguna. artists. It helps you to organize your files and simply recognize easily since it’s a four attached USB flash drives. Simply tear and share! Users of Product The target consumers of the corporation are students. the company’s product . It’s easy. Real. Choosing a customer-friendly location is an essential in establishing a business. professionals.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Uses of product Bundle bytes is a credit-card sized device with four attached USB drives is ideal for creative students.LYCEUM OF THE PHILIPPINES . and designers who need to share large files with clients and colleagues. Through renting a building.

At the same time.LYCEUM OF THE PHILIPPINES . . Laguna.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES will be exposed to the customers. the municipal hall and malls. New Star and iMall. The proponents strategized the location along with its area of distribution such as SM Calamba. WalterMart Calamba. The proponents choose Real Calamba area since it is in the center of the business which makes an easy access to all the preferred market. The target market of the company are some universities and companies around Laguna. The product will be distributed to electronic stores in Calamba. For the proponents it is the most strategic place to start the business since easy access to all the facilities is available: police department. The place also advocates peace and order. Plant Location E Manufacturing Corporation is located at Light Industry & Science Park II Barangay Real. the supply of raw materials and the delivery of the product from the company would be easier and faster because of its close proximity to the South Luzon Expressway (SLEX). The water and electrical system are also available and easy to install as well as communication line which is important for establishing a good relationship between the company and customer. WalterMart Makiling. Calamba.

Plant Location .LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure_.

Octagon . PC Express Figure 6.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Electronic Stores in SM Calamba Figure 4. CD-R King Figure 5. Electro World Figure 7.LYCEUM OF THE PHILIPPINES .

ComWorks Figure 13. Wellcom Figure 9.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 8. GSN Figure 12. EdgeCom Figure Gigahertz Computer Figure 11. Lianas. Asianic Figure 9. Calamba Laguna 10.LYCEUM OF THE PHILIPPINES . .

Walter Real Calamba Figure 15.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 14. Walter Makiling Calamba .

LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 15. number of respondents was generated using formula for the computation of sample size. The survey was conducted in different group of people. Laguna were some of the major factors that affected data gathering. student. n= n= where: = 399. workers and common people. Proximity of the users of the area and the willingness of the users to have the survey conducted in the area of Calamba. IMall Canlubang Calamba Statistical Computation for Sample Size of Respondents The survey exceeded a week compared to that of its planned time duration.5 or 400 students .

244.65.60.031 382.908 541.510 508.329. .60% 3.997 523.289.830 394.201. 3.931 1.920 408.11% 3.375.109 356.193 425.858 --3.140 369.818 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES n = number of samples N = total population e = error tolerance Historical Demand The historical demand of USB flash drive is presented in number of units per Gigabytes (Gb).700 490.45% Table 1 shows the demand number of units of USB flash drive by people and the growth rate between year 2011 to 2014 with percentage rate of 3.546 Growth rate Total units 1.748 398.65% 3.11 and 3. Computation of demand can be seen in the appendices. Historical Demand and Growth Rate of USB flash drive Year 2010 2011 2012 2013 2014 8 Gb 371. having growth rate percentage that happens every year.378 384.791 411. 3. Table1.45 respectively.397 1.156 1.392 Historical Demand 16 Gb 32 Gb 473.LYCEUM OF THE PHILIPPINES .

There is a regular increase in demand from year 2010 to 2012.58 377.72 . Laguna. decrease by 2013 then back to increase by 2014.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 16 Historical Demand of USB flash drive Figure 16 shows the graphical representation of the performance of the demand of USB flash drive from year 2010 to 2014.14 615.LYCEUM OF THE PHILIPPINES .119.49 1. Summary of projection method for the demand Projection method Arithmetic Straight Line Arithmetic Geometric Curve Statistical Straight Line Statistical Parabolic Curve Standard Deviation (Projected demand) 1.749. Table 2. Increase is due to ongoing growth of population in Calamba.306.181.

Standard Deviation of Historical Demand Figure 17 shows the graphical representation of standard deviation of four projection method for the demand. Since the Arithmetic Straight Line method yields the lowest value for the demand.419.533 Growth rate - . Table 3. it will be the projection method to be used. This means that ASL will be the suited method to be used.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 2 shows the projection method for the demand and its computed standard deviation. Summary of projection in demand Year 2016 Historical Demand (unit) 8 Gb 16 Gb 32 Gb 438.LYCEUM OF THE PHILIPPINES . It also shows that Arithmetic Straight Line has the least standard deviation for the demand.514 Demand 1.896 559. Figure 17.122 421.

53% 2.90% 2.594.297 525.919 533.073 2.912 506.463.9 2 434.60% 2.938 1.911 1.768.506.534.904 479.560 1.325 593. Average annual increase in projected demand for 8Gb is 499.67% 2.542 696.483 447.08% 2.262 1.339 679.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 2017 2018 2019 2020 2021 2022 2023 2024 2025 Averag e 452.421 473.812.98% 2.82% 2.745 713.47% 1.874.550. 16Gb is 636.209 1.423 546.874.613 3.75% Table 3 shows the projected demand for the next 10 years using the Arithmetic Straight Line method.7 4 1.934 645.390 486.534.884 1.725.452 460.74% 2.235 479.415 519.948 636.663.400 465. Annual growth rate percentage of demand is 2.616.235 1.408 492.430 499.731 627.74 with the total increase of 1.927 560.4 5 576.136 662.637.663.681. .75%.528 610.45.266 538.92 and 32Gb with 479.616.359 499.586 1.073.LYCEUM OF THE PHILIPPINES .328 512.

44.20 Total Units 94.32 37.89 99. The Arithmetic Straight Line Method shows a regular increase in the trend of demand in the outflow of USB flash drive.792.98 35.43 95.70 43.00 respectively.87 19. which have the percentage change of 1.024.30 41.990.00% Table 4 shows the historical supply of USB flash drive in number of units by different manufacturers of flash drive and their growth rate in 2011 to 2014.14 36. Historical Supply and Growth Rate of USB flash drive Year 2010 2011 2012 2013 2014 Historical Supply (Gb) 8 Gb 16 Gb 32 Gb 40.877. Projected Demand Figure 18 shows the graphical representation of projected demand.LYCEUM OF THE PHILIPPINES .688.913.294.671.88 41.521. .44% 2.167.29 20.17 % Change 1.062.87 103. Table 4.70% 4.270.09% 1.30 97.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 18.488.68 39.991.89 19.503.27 19.70.547. 1. 2.11 36.777.85 19.09.037.18 40. and 4.475.058.

766. .75 Table 5 shows the projection method and its computed standard deviation.336. Since the Statistical Straight Line yields the lowest value for the supply. There is a high increase of supply between the years of 2013 to 2014.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 19 Historical Supply of USB flash drive Figure 19 shows the graphical representation of the performance of supply of USB flash drive from year 2010 to 2014.39 174. Table 5.LYCEUM OF THE PHILIPPINES .22 27. Summary of projection method for the Supply Projection method Arithmetic Straight Line Arithmetic Geometric Curve Statistical Straight Line Statistical Parabolic Curve Standard Deviation (Projected Supply) 186.58 45. it will be the projection method to be used.

16Gb is 44.252.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 20 Standard Deviation of Historical Supply Figure 20 shows the graphical representation of standard deviation of four projection method for the supply.847.20 50.141.522.69 44.70 45.96% 1.04 21. Table 6.98 47.70 49.93 120.04% 2.404.29 22. and 32Gb with 22.11 39.122.12 45.008.88% 1.20 46.89%.75.954.97 115.70 with the total increase of 115.75 22.70 47.29 24.29 125.836.459.939.954.647.271.54 23.327.91 Growth rate 2.030.894.640.97 41.70 50.327.04 24.91.396.684.53 109.488.79 23.556.78% 1.26 43.89% Table 6 shows the projected supply for the next 10 years using the Statistical Straight Line method.70 Total Supply 105.21 112.54 40.79 21.75% 1.20 51.213.85% 1.82% 1.580.251. Average annual increase in projected demand for 8Gb is 49.83 43.20 48.55 46. This means that SSL will be the suited method to be used.20 49.61 122.083.LYCEUM OF THE PHILIPPINES .706.57 116. .010.946.54 22.387.79 25.098.755.71 44. Projected Supply Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Average Projected Supply (GB) 8 Gb 16 Gb 32 Gb 44. Annual growth rate percentage of demand is 1.008.657.793.25 118.518.305.089.40 42.330.862.92% 1.85 107.014.71.117.954.89 114.224.00% 1.04 22.709.70 52.819.010. It also shows that Statistical Straight Line has the least standard deviation for the demand.

621.317.010.43 73. Table 7.108.295. Summary of Projection Method for Demand of USB Flash Drive Standard Deviation Projection Method Arithmetic Straight Line Projected Demand (Number of Units) 1.LYCEUM OF THE PHILIPPINES .09 1.181.14 Projected Supply (Number of Units) 32.418.318.61 Statistical Straight Line 15.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 21 Projected Supply Figure 21 shows the graphical representation of projected supply.54 Statistical Parabolic Curve 973.43 .51 46. The Statistical Straight Line Method shows a regular increase in the trend of supply in the outflow of USB flash drive.14 Arithmetic Geometric Curve 615.

83 Table 7 shows the difference between the historical demand and supply from 2010 to 2014.LYCEUM OF THE PHILIPPINES .289.156 1.11 1. but there is still an enormous gap as seen in the table.230.858 Historical Supply 94.877.397 1.89 99.913.427.818 1.244.488.17 DemandSupply Gap 1.30 97.503.272. The result of the gap is due to the increasing trend for USB flash drive consumption.483. Correspondingly.369. Since the Arithmetic Straight Line and Statistical Straight Line Method yields the lowest standard deviation for demand and for the supply respectively.148. it will be the projection of method to be used.70 1.106.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 7 shows the projection method and its computed standard deviation.201.375.192.56 1. the supply is increasing.278. Table 7.44 95.523.294.931 1.13 1.87 103.329. Historical Demand Supply Gap analysis Year 2010 2011 2012 2013 2014 Historical Demand 1. .

911. Table 8 Projected demand supply gap analysis Year 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Demand 1.532.506.680.606.098.53 109.556.884.636.99 1.586.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 22 Historical Demand-Supply Gap Figure 22 shows the graphical representation of the calculated gap each of the capacity (Gb) and its total gap.892.97 1.54 1.02 1.251.520.32 1.552.89 114.313.559.292.640.93 120.594. USB flash drive demand has a large gap and it exceeded the supply which means that it needs plenty of supply in order to fill the gap.815.731.984.562.862.38 1.154.13 1.97 Demand-Supply Gap 1.603.262.208.709.438.793.57 116.63 1.13 1.419.93 1.565.12 1.550.92 1.724. In the figure.96 1.030.355.29 125.396.235.06 1.688.946.830.19 Supply 105.460.479.88 1.404.85 107.22 .463.415.25 118.507.61 122.014.21 112.03 1.LYCEUM OF THE PHILIPPINES .55 1.937.61 1.

Market Share . In the figure. It means that the gap increases. Figure 23 Projected DemandSupply Gap Figure 23 shows the graphical representation of the calculated gap.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Table 8 shows the difference between the projected demand and supply in the next 10 years from 2016 to 2025.LYCEUM OF THE PHILIPPINES . the flash drive has a large gap and it exceeded the supply which means that it needs plenty of supply in order to fill the gap. so the supply of the flash drive should also increase in order to maintain the unsatisfied demand for the flash drive.

232 Supply 94.244.913 97.397 1.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES After determining the projected demand-supply gap. Market share can be used as a tool to determine the percentage of share of the business to its market.156 1.375. the market share of USB flash drive can be analyzed.LYCEUM OF THE PHILIPPINES .329.215 For the Competitors: = x100 = x100 = 7.62% The market share of ECORP Manufacturing was obtained using the formula.858 1.931 1.488 98.818 1. Year Historical Historical 2010 2011 2012 2013 2014 Average Demand 1.877 95.295 99.201. E-CORP Market Share (2016) = x 100 .504 103.288.289.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES = x100 =14. E Manufacturing Company Initial market share in Year 2016 Projected Market Share Year Possible Attainable Output (unit) Projected DemandSupply Gap (unit) Projected Market Share .62% + 14.LYCEUM OF THE PHILIPPINES .33%) = 78.05% Figure 24.33% For the Unsatisfied= 100% .(7.(Competitor Share + E-Corp Share) =100% .

059 199.286 194.966 Price Study At its most basic.720 209. . labor of the workers.475 202. Selecting a price that would determine the quality is very important to establish the company in the market. There are a number of factors to take into account when reaching a pricing decision: Customers. Upon setting up the perfect price for the product. and administrative expenses. there are other factors to be considered that might affect the value of product such as raw materials cost.718 204. a price is the amount of money that a buyer gives to a seller in exchange for a good or a service.644 197.LYCEUM OF THE PHILIPPINES .305 206.418 213.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 188.135 212. Pricing is considered to be the most critical factor which most often time affect the marketability of the service offered by the business. Pricing will be based on cost plus reasonable mark up. factory overhead and selling. The terms of payments will be on cash basis only.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES The price will be determined by dividing the total production cost to the total number of units produced and adding the desired percentage for income and the tax. E Manufacturing Corporation desires % income.LYCEUM OF THE PHILIPPINES . Direct material Direct Labor Factory Overhead Packaging Material Total Production Cost Divide by units of production Unit Cost –Based on production cost method of pricing Add: Mark-up Unit Selling Price Exclusive of Vat Add: Vat (12%) Unit Selling Price Inclusive of Vat Table 9. Price Comparison of USB Flash Drive Brand Name Sandisk Kingston Size (Capacity) GB 8 16 32 8 16 32 Price (Php) 320 500 700 470 620 850 .

Product Strengths Weaknesses .LYCEUM OF THE PHILIPPINES . SWOT Analysis SWOT ANALYSIS Internal Factors 1.Consumers will pay .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 8 16 32 8 16 32 Hp Transcend 350 680 920 350 550 800 Table 10. Place - Can buyers easily attract introduced) -Availability in different since it wholesale distributors and distribution accessible. is other .Customers may tend to attention new refuse the product due to brand and create the fewer consumers know business opportunity the brand name to the -Heavy reliance on one product (several successful models were 2.

LYCEUM OF THE PHILIPPINES . new brand products on -Strong sales and service their shelf network -Since the firm is small and newly created. -Different approaches in -Distributors was hard to promoting approach to carry out the the product are implemented. Price -Pricing for the new brand could be flexible campaign -Fluctuation of price due to the different variables. talented staff -Low labor cost -Retaining key staff . bound near the said location. Promotion and are channel. and could set up a little bit lower than the competitors due to lower operation and marketing costs 5. there are insufficient funds for a proper advertising and 4. Personnel -Good management- -Challenges in building a employee relationship.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES - Universities companies 3.

which contributes to increased product price increase -Lack of start-up funds for the company sufficient capital is necessary to pay for the owners living Opportunities expenses until the business turns a profit -Acceptance of the internet as a marketing and customer service medium -Similar products on the market are not reliable or are more expensive . Manufacturing Capabilities -Exceptional quality and members -Availability customer service materials -Environment 7. Power of Customer friendly of raw -Low budget available for processing -Good relationship with development -Small initial customers base customer -High quality and low 8. Power of Supplier Threats price of services -Good management and -Lack of control with new supplier relationship relationships -Growing cost of employee benefits.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES 6.LYCEUM OF THE PHILIPPINES .

. The outside sales staff will focus primarily on relationship building. It requires keen attention to competitors and customer needs now and in the future. closing deals.LYCEUM OF THE PHILIPPINES . and securing recommendations. and offering those products to current or new markets is the definition of product development strategy. and a creative marketing and communications plan. Distribution Strategy E-Corp will build a sales team focused on securing new business in the short and long term. the ability to finance prototypes and manufacturing processes. which will be cross-trained to handle general customer needs and complaints. employ an outside sales staff as well as an inside sales staff.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Marketing Strategies Product development strategy Developing new products or modifying existing products so they appear new. The sales team will be motivated by instructions and performance based bonuses. There is nothing simple about the process. There are several subsets of product development strategy.

Facebook and Twitter offer a free channel to promote business offerings. personal selling and public relation to promote their product and services.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Figure 25. . sales promotion. Most businesses use a mix of advertising. The proponents have identified the target market and a good idea of the best way to reach them. flyer and poster marketing is also an effective tool to advertise a business. Distribution Channels of the Company Promotion Strategy Getting someone to promote something through word of mouth is the very basics of advertising.

. especially in a starter firm. desired action. The purpose of the flyer is to get prospective customer to take a specific. it will be effective in promotion to support sales efforts. Flyer of E-Corp Using a flyer can be a very effective sales-support tool if it’s used properly.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Flyer Marketing Figure 26.LYCEUM OF THE PHILIPPINES . Flyers provide a great platform to reach the customers.

but after the decline of the banner ad. businesses began searching for alternatives. their search query).LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Social media Advertising Figure 27. Paid search is a great online advertising medium for driving visitors to your website based on user intent (i. .e. E-Corp Webpage Social media advertising has come a long way in a relatively short period of time. Online advertising is a natural choice for modern businesses.

and contains 4 ultrathin USB chips. Technical analysis is widely used among traders and financial professionals. waterproof . credit card-sized. primarily through the use of charts. In its purest form. bio-degradable. their memory chip is dustproof. Bundle Bytes is renewable. The molded paper pulp enclosure is made from 100% post-consumer recycled paper. Laguna. lightweight and affordable. inexpensive. Product/Service Offered Bundle Bytes is a 4-packed USB flash drive made from recycled paper pulp.LYCEUM OF THE PHILIPPINES . It will be available in any market in the area of Calamba. each secured inside recycled plastic tray. and some studies say its use is more widespread than is fundamental analysis in the foreign exchange market. easy way to share large files. Bundle Bytes are extremely rugged and durable. We want to give customers a new kind of USB flash drive that will help them to save too much expenses on buying normal USBs. 4Gb and 8Gb capacities (x4). based on the premise that price reflects all relevant factors before an investor becomes aware of them through other channels. each of the 4 tabs has a chip-on-board (COB) flash memory stick in 2Gb. technical analysis considers only the actual price behavior of the market or instrument. These eco-friendly flash drives are loaded with refined technology.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Chapter 3 TECHNICAL STUDY Technical analysis is the study of market action. for the purpose of forecasting future price trends. Unlike other USB Drives.

LYCEUM OF THE PHILIPPINES . Manufacturing/Operating Process Operation Chart Figure 28. simply tear and share. Operation Chart of E Manufacturing Company Process flow chart Flow Time Symbols Distance Remarks Process (min) . Bundle Bytes is also designed to promote recycling and increase the recycling rate in the country. It’s easy.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES and shockproof that doesn’t require a cap for protection.

LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Receive raw materials Inspect raw materials Transfer to production area Cutting of paper pulp Mixing (water & paste) Soaking ` Grinding Flatten paper Molding Solidify Cutting Pasting of components Finishing of the body Labelling/Se aling Final inspection Packaging Storing or Dispatching Company: E-Corporation SUMMARY Manufacturing Process Manufacturing of Bundle Bytes Type: Man.LYCEUM OF THE PHILIPPINES . Material Chart by: Method Present Proposed .

It describes how the inputs or the production raw materials are being process and created into the final product 1.LYCEUM OF THE PHILIPPINES .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Symbol Description Number Operations 11 Transportation 1 Delay 2 Inspection 2 Storage 1 Time Distance Travelled Process Description The process description shows the steps on how the products are being produced. Receiving of raw materials: The purchase clerk will receive all the deliveries of the raw material from the respective suppliers. Inspection of raw materials: The quality control staff will strictly inspect all the delivered raw materials and ensure its quality 3. Paper pulp will go directly to the cutting section . Transport to production: All the inspected raw materials will be transported to the production area. 2.

Final inspection: The final product will be thoroughly inspected. Soaking: The cut paper will be transported into the solidify station to soften the texture of the paper 7. The visual of the product and the overall appearance will be carefully scanned. Cutting: Excess of the molded paper mixture will be cut to finish the case of the memory chip 12.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Water and paste to the mixing section Memory chip to the pasting 4. Storing or Dispatching: The boxed product will be stored to the storage area or dispatched to the market for the distribution and on the demand of the market. . 17. 15.LYCEUM OF THE PHILIPPINES . Finishing of the body: Paste the other case to finish the 4-pack flash drive 14. Pasting: Memory chip will be paste inside the case 13. 16. Molding: Flattened paper mixture will be molded into 4-pack card size flash drive (front & back) 10. Grinding: After soaking it will be transported in grinding section to finally mix all the raw materials 8. Flatten paper: The grinded mixture will be flattened into flat surface 9. Solidify: Let it drained to finally make a solid case 11. Packaging: The inspected final products will be carefully packed in their respective boxes. Labelling/Sealing: The filling machine includes the packaging of the bottle and the hot air blow for the sealing process. Mixing: Water and paste will be mix to create a bond for paper pulp 6. Cutting: The transported paper pulp will be cut into small pieces using a cutting machine 5.

odorless. rivers. Paste Supplier . lakes. A colorless. portable flash memory card that plugs into a computers USB port and functions as a portable hard drive. Encased with synthetic polymer that makes it water and shock proof. and rain Water Substance applied to the surfaces of materials that binds them together and resists separation.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Raw Materials Raw Materials Description A lignocellulose fibrous material prepared by chemically or mechanically separating cellulose fibers from wood. The wood fiber sources required for pulping are "45% sawmill residue. USB flash drives have less storage capacity than an external hard drive. and 34% recycled paper" Craft Paper USB Flash Drive A small. 21% logs and chips. transparent. fiber crops or waste paper. USB flash drives are touted as being easy-to-use as they are small enough to be carried in a pocket and can plug into any computer with a USB drive. tasteless liquid that forms the seas. but they are smaller and more durable because they do not contain any internal moving parts.LYCEUM OF THE PHILIPPINES .

Receipt Formal.LYCEUM OF THE PHILIPPINES . solid pigment core inside a protective casing. This document is prepared to show how Time Card many hours an employee worked during a work week. It is well suited for office stationery. written acknowledgement that something of value. made in non-porous writing surface. but it quickly soaks in and dries to clear a matte finish. It is used for writing. This sealant is white. It is used to create permanent writing on an object A non-permanent marker uses an erasable ink. for temporary writing with overhead projectors and whiteboard. Office Supplies Office Supply Ball pen Permanent Marker Description A long piece of plastic or metal with a ball in a socket and an ink inside of it. typing. A centralized location of storing files and data. printing and photocopying. Durable. A pencil is a writing implement or art medium Pencil usually made of a narrow. Computer (Desktop A device used for storing files and data of & Laptop) every transaction in a day to day work. strong and opaque paper used for Bond Paper writing. Whiteboard Marker Supplier . Sealant makes the paper water resistant.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES liquid matte sealant It comes in a little jar with flip top lid.

a voucher is a document that petty cash & check) shows goods have bought or services have been rendered. Folder Number of Shift per Day . events.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Written instrument that serves to confirm or witness for some fact such as a transaction. Voucher (cash. Commonly.LYCEUM OF THE PHILIPPINES . authorizes payment. Envelop (long & short) Log Book Used for compilation of document Systematic hourly or daily record of activities. and indicates the ledger account(s) in which these transaction have to be recorded. and occurrences.

However. Sunday will be the rest day of the employees. Summary of Operating Days Total Number of Days 365 Less Sundays and Holidays 62 .17 10 6.17 10 Lunch Break 1. regular holidays. Lunch break will be from 12:00 pm to 1:00 pm morning break at 10:00 am to 10:15 am and afternoon break at 2:00pm to 2:15 pm. the management may call overtime on non-working days or extend working hours on regular days.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES E Manufacturing Corporation will only have one shift per day. from Monday to Saturday.50 30 Allowances 0.LYCEUM OF THE PHILIPPINES .00 60 Break (Morning and Afternoon) 0.16 370 Working Hours Less: Total Operating Hours Number of Operating days per year The total number of operating days in a year will be 298 days from 365 to 366 days a year less the Sundays. and possible interruption. Summary of Operating Hours Hours Minutes 8 480 Receiving of Raw Materials 0. The working hours will start at 8:00 am to 4:00 pm with a total of 8 working hours.

2015 – Good Friday  May 1. Production Capacity Production capacity is the volume of products that can be generated by a production plant or enterprise in a given period by using current resources. Legal Holidays: Regular non-working days declared by the government as follows:  January 1. Allowances: This can be unexpected holidays declared by the government such as Edil fit’r and the likes. 2015 – Independence Day  August 25.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Allowances 3 Regular Maintenance 2 Ideal Days 298 days Sundays: Rest day for all employees. E manufacturing Corporation capacity is based on the fullest utilization of the production equipment and the availability of raw materials based on the material balance. 2015 – Araw ng Kagitingan  April 17. 2015 – Christmas Day  December 30. Since the proponents will use generator. it is assumed that there will be no power shortage. 2015 – Maundy Thursday  April 18. material shortage and calamity such as typhoon. 2015 – Labor Day  June 12. 2015 – New Year’s Day  April 9.LYCEUM OF THE PHILIPPINES . 2015 – Rizal Day Possible Interruptions: This is composed of power shortage. 2015 – Bonifacio Day  December 25. . 2015 – National Heroes Day  November 30.

diaries writing paper pads suppliers . Steam heating recommended in 600 litres to onward all models. Paper Cutter Water / steam circulation jacket for mixing bowl. photocopiers. to heat or cool the mix during operation in OINTMENT MIXER only.LYCEUM OF THE PHILIPPINES . easy to handle &hand operated. small desk top printers. small calendars.the machine needs no electric power. (Water jacket recommended only in 60 to 350 liters model. no more space. Jacket also made out of mild steel in Standard Model & SS304 in GMP Model.) Ointment Planetary Supplier .LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Machines Description Most suitable Table Top Hand Arm Operated Small Paper Cutting Machine made for Xerox shops. laser printers jobbers. risk free & low priced.

Engrave machine . These Sheet Rolling Machines accomplish the entire process of rolling the papers/any form of sheets in a smooth and efficient way. that dries and zip remaining liquid in the substance. plastics and papers. Dryer Machine High precision engraving machine for glass. Rolling Machine High speed fourdrinier paper machine.LAGUNA COLLEGE OF ENGINEERING AND COMPUTER STUDIES Mixer These Sheet Rolling Machine are manufactured by high-grade materials with latest technological methods.LYCEUM OF THE PHILIPPINES .

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