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OVERVIEW

March 2015

We transform tradi.onal businesses into digital leaders.

Company.
Company.

PURPOSE

We are the leading pure-play digital transforma/on partner.

VISION:
Proprietary approach, services and soluFons to help enterprises compete and grow in the digital age.

We transform tradi/onal businesses into digital leaders.

MISSION:

TRADITIONAL BUSINESSES

DIGITAL LEADERS

Secondary Digital Channel Revenues

Digital Business

Business Unit Centric

Customer Centric

MulFple Channels
One to Many CommunicaFons
MulFple Disconnected Websites

Omni-channel

Proprietary
approach, services
and solu/ons

Personalized
Mobile Centric Ecosystem

Spreadsheets Analysis

Data Accessible, Visualized & Real Time

Manual Processes

Internet of Things AutomaFon

IT Department

Cloud Centric

Linear & Big Bang

Agile & IteraFve

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

SERVICES
We help tradi.onal businesses transform business models, user experiences & opera.onal processes for the digital age

D I G I T A L

T R A N S F O R M A T I O N

BUSINESS
TRANSFORMATION

EXPERIENCE
TRANSFORMATION

OPERATIONS
TRANSFORMATION

Examples...
New Digital Business Models
Digitally Enhanced Businesses
Enterprise Digital Strategies
Content & Trac MoneFzaFon Strategies
Open Data API Strategies

Examples...
Omni-channel Experiences
Digital In-store
Mobile Apps
Responsive Websites
Emerging Technology Experiences

Examples...
Big Data VisualizaFon
Industrial Internet of Things
Digital Center of Excellence
OperaFonal Process DigiFzaFon
Digital Team-on-Demand

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

APPROACH
Our proprietary approach includes 6 agile work-streams that itera.vely conceive and deliver transforma.ve ini.a.ves

PLAN
Deconstruct Capabili/es
Priori/zed Roadmap
Execu/on Plan

ARCHITECT
Content & Feature Backlog
User Experience
Technical Architecture

ENVISION
Strategic Opportuni/es
Experience Maps
Experience Prototypes

IMPLEMENT
Experience Development
Applica/on Development
API & System Integra/on

ASSESS
Digital Trends
Audience Proles
Capabili/es Benchmark

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

EMBED
User Acceptance Tes/ng
Deployment
Op/miza/on

CLIENTS
Game changing ideas from cross industry perspec.ve delivered for premier domes.c, global & emerging brands

HEALTH

FINANCIAL SERVICES

RETAIL & FASHION

MEDIA &
PUBLISHING

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

GOVERNMENT &
NON-PROFIT

LEADERSHIP
Hands-on leadership have stood in client shoes from running enterprise digital divisions to building digital businesses

Jason Albanese (Co-founder)


CHIEF EXECUTIVE OFFICER

Proven Entrepreneur, Business Visionary, Digital Enthusiast

CEO & Founder of SageSecure, Jumar Technologies


Published on Digital Strategy (McGraw-Hill), Patent Holder
Strategic Consultant to Global Fortune 1000 Leaders
Young Presidents OrganizaRon (YPO)

Brendan Hammond
PRESIDENT of AUSTRALIA

Global Business Leader & Seasoned Strategist

Chairman, Dampier Port Authority


Chairman, Horizon Power
Sustainability Professor
CEO of Argyle Diamonds (division of Rio Tinto)

David Palmieri
CHIEF OPERATING OFFICER

Digital TransformaRon at TradiRonal Businesses Veteran

CEO at US Legal; VP at LexisNexis / Reed Elsevier


SVP Product at Dun & Bradstreet, Register.com
Product Director at Barnes & Noble.com, Verizon
Senior Consultant at Accenture

Stephen Lathroum
SVP of BUSINESS DEVELOPMENT

Highly Connected Lead Generator & RelaRonship Expert

VP Digital Strategy at ScholasRc


VP Business Development at ScholasRc
Business Manager at Newsweek
Business Manager at Primedia

Brian Manning (Co-founder)


PRESIDENT & CHIEF DIGITAL OFFICER

Proven Digital Operator, Digital Connoisseur, Business Athlete

VP of Ecommerce at ScholasRc
VP Digital Strategy & MarkeRng at CiRgroup
Product & Business Development at Barnes & Noble.com
Media & Retail Strategy Consultant at Accenture

Brian Dearth
CHIEF STRATEGY OFFICER

AnalyRcs Driven Strategist and MarkeRng Veteran

CMO at Smile Train


SVP MarkeRng ScholasRc
CEO Hollywood Stock Exchange HSX.com
SVP Entertainment Group at Nielsen

Jean-Marcel Nicolai
CHIEF PRODUCT OFFICER

InnovaRve Large Scale Product Development Expert

General Manager of Micropose Gaming


SVP InteracRve Studios at Disney
CTO & SVP Product Development at Atari
Center of SoluRon at Hewle]-Packard

Stephen Morrissey
CHIEF TECHNOLOGY OFFICER

Business Driven Digital & Enterprise Technology Veteran

CTO at Teaching Company


VP InformaRon Technology at New York & Co.
VP Digital Technology at ScholasRc
VP Technology at Sony Music, Kmart

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

TEAM
Global team, infrastructure & process enables unparalleled eciency, scalability and follow the sun speed

Budapest, Hungary
San Francisco, USA
Silicon Valley Team

New York City, USA


Silicon Alley Team
Global Headquarters

Mobile Apps
Emerging Technologies

Hyderabad, India

Development & Plamorms

Singapore

Regional Headquarters

Mendoza, Argen/na

Experience Design & Development

Perth, Australia

Regional Client Engagement

180+ 5 6 16 17
WORLDWIDE TEAM MEMBERS

CONTINENTS

COUNTRIES

STATES

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CITIES

CAPABILITIES
Our team brings a diverse set of strategy, product and technical capabili.es to deliver digital transforma.on ini.a.ves

Skills

n USA n ArgenFna n Hungary n India n Australia


STRATEGY
nnnn Digital Strategy
nnnn Data Strategy

nnnn Data VisualizaFon


nnnn Digital Analysts

PRODUCT
nnnn User Experience
nnnn Mobile Design
nnnn Content Strategy

nnnn Product Management


nnnn Experience Design
nnnn CreaFve Design

TECHNOLOGY
nnnn Project Management
nnnn Technical Architecture
nnnn TesFng & QA

Technologies

Pla^orms

MOBILE
nnnn iOS
nnnn Android

CONTENT MANAGEMENT
nnnn Sitecore
nnnn Teamsite
nnnn Adobe CQ
nnnn EPiServer
nnnn Umbraco

DATABASES
nnnn SQL Server
nnnn MySQL
nnnn Mongo
nnnn Maria DB
nnnn Oracle
nnnn DB2

ECOMMERCE

nnnn Wordpress
nnnn Drupal
nnnn Squarespace
nnnn Expression Engine

nnnn Demandware
nnnn IBM Websphere
nnnn Oracle ATG
nnnn Magento
nnnn Shopify

FRONT-END
nnnn HTML5
nnnn CSS3
nnnn SASS
nnnn LESS
nnnn Bootstrap

nnnn JavaScript
nnnn jQuery
nnnn Angular.js
nnnn Ember.js
nnnn Flash

nnnn App & Web Development


nnnn Plalorm Setup
nnnn System IntegraFon & API

SEARCH
nnnn Lucene
nnnn Solar
nnnn Google
nnnn Oracle

LANGUAGES / FRAMEWORKS
nnnn PHP
nnnn C#
nnnn Java
nnnn Visual Basic
nnnn Ruby

nnnn nodeJS
nnnn Laravel
nnnn CodeIgniter
nnnn Kohana
nnnn CakePHP

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

nnnn WebAPI
nnnn EnFty Framework
nnnn ASP.NET
nnnn MVC.NET

ADVANTAGE

Strategic Digital Transforma.on Partner

CreaRve & technology digital agencies

TradiRonal technology vendors and ad agencies

Generalist accoun.ng & management consul.ng rms

< GENERAL BUSINESS

KNOW-HOW

DIGITAL BUSINESS >

We drive true digital transforma.on by fusing deep digital know-how, startup agility & management consul.ng rigor

< CREATIVE & TECHNOLOGY

LEADS WITH

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

STRATEGY & PRODUCT >

TAKE-AWAYS

1. FOCUSED only on digital transformaFon of tradiFonal businesses


2. PROPRIETARY toolkit and approach
3. AGILE & iteraFve throughout the process from concept through delivery
4. GLOBAL team follows the sun across 5 conFnents
5. SCALABLE infrastructure to ramp up for large scale iniFaFves
6. PROVEN across marquee global enterprises and emerging brand clients
7. CLIENT-SIDE experience leading digital groups across leadership
8. PERSPECTIVE on digital across industries
9. WE-WALK-THE-TALK as were 100% digital / cloud in our company
10. RECOGNIZED for growth and thought leadership in Inc. Magazine, Crains Business

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

Approach.
Company.

1. ASSESS

Our ASSESS ac.vi.es include digital strategists and digital analysts puTng digital
trends into context, iden.fying and analyzing your digital audience and audi.ng
and benchmarking your digital capabili.es against best prac.ces and compe.tors.

TRENDS REPORT

AUDIENCE PROFILES

DIGITAL BENCHMARK

HEALTH

I never thought Id have so


many health challenges; Im
nervous about the future
physically, mentally,
financially but feel grateful
and indebted to my wife for
her help.

Conditions/Health Status:

Congestive heart failure, high cholesterol,


hypertension; recently diagnosed with
dementia; recovering from a broken hip

Medications/Adherence:

Taking multiple medications (eligible for


Medication Therapy Management) adherent
via his wife

TOM PARKER

Retired | Male | 69 years old


I used to be pretty healthy when I was younger, but as my
wife once said, my last few years on the job took a lot out of
me. I thought my retirement wasn't going to filled with
pursuing my hobbies, traveling, seeing my friends and tons of
time with my grandchildren. Boy was I wrong. My family was
scared to death when they heard about my heart attack five
years ago, and so was I. My health is holding me back, but
luckily my family and especially my wife have been at my side
to help me. My doctors and care team are great, but Esther is
the one who is doing the hard work. I wish I wasn't such a
burden upon her. I love spending time with my young
grandchildren and I want to make sure that I'm still around to
watch them grow up and get married, too.

Banking

Prevention and Wellness:

Currently has limited mobility due to hip


fracture

Nutrition:

Okay begrudgingly eating healthier these


days

Care Delivery:

Cardiologist, physical therapist, orthopedic


surgeon, psychiatrist (for dementia), PCP;
visited ER a few months ago due to recent fall

SUPPORT SYSTEM

Family:

Married; has two children (a daughter and


son)

Social Support:

Relies heavily on his wife/caregiver Esther,


son, daughter, friends, church

High

Travel

74%
Schedule
Management

HEALTH ATTITUDES AND BEHAVIORS

I don't want to be a burden on my family.


Low

31%

My doctor is my go-to expert when it comes to my health. 21%


Esther has been making me eat healthy food, but I sneak in something tasty
every now and then.

Propensity to Engage

DIGITAL ADOPTION

27%
Health
Research

I'm pretty good at taking my medications.

Profile
Health: Chronic Complex
State: Ohio

59%

DIGITAL ADOPTION

Ethnicity: Caucasian
Marital Status: Married
Ocupation: Retired, financially secure

Smartphone

E-mail

Video Chat

Social

19%

78%

85%

49%

Exercises: Limited mobility

Shopping

Key Touchpoints

Understand maturity, relevance,


magnitude and impact of digital trends in
context to your industry and business
Digital trends impacFng industry
QuanFfy trends / opportunity
Demonstrate examples

55%

Understand users digital demographics


to decide touch-points and experiences
to be the focus of digital transformaFon

Review or create user segments
Layer digital lens on user segments
IdenFfy alignment of users & business

IdenFfy your strengths and weaknesses


in all areas of digital; understand where
you rank vs. best pracFces & compeFtors

Detailed review of digital capabiliFes
QuanFtaFve score vs. best pracFces
CompeFtors / industry comparison

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

2. ENVISION

Our ENVISION ac.vi.es include digital strategists and digital analysts iden.fying
strategic opportuni.es, crea.ng journey maps for user experiences, and beginning
to bring the strategy to life and o the page in experience prototypes.

STRATEGIC OPPORTUNITIES

EXPERIENCE MAPS

EXPERIENCE PROTOTYPES

As Mary Beth approaches Medicare age,


Humana reaches out to engage her on
Humanas Medicares Products
Life Time Value analytics identified Mary
Beth as a high priority prospect for
Marketing outreach.

Mary Beths
Journey

360 view provides Customer Rep with


preferred contact details for Mary Beth.

Visits Concentra Clinic with unusual


C360 Shows ...
Mary Beth ages in and receives an onboarding call
Consumer 360 leverages all medical history
and consumer data, which enables a
personalized experience.

Mary Beth does not ha


.recommendation via C
based on language and demog
she has transportation needs.
Mary Beth leverages Social
research recommendations.

Mary Beth receives her Welcome Guide


C360 optimizes communication
Mary Beth receives.

Visits PCP
PCP leverages AMP to remind Mary Beth
about her medication adherence.
PCP schedules an eye exam to close a
gap in care.
Physician communicates next best
action.
Interacts with clinicians
Clinician is able to identify preferred
method of communication.
Able to influence our
communications based on past
interactions.

Improves eating habits & p


Enrolls in Vitality and meets Dietitian
for help.
Diabetes Platform uses
monitoring to t
with Care Manager.
Campaign outreach
with wellness p
Guidance Center.

Participates in disease management


Enrolls in Vitality and meets Dietitian
for help.
C360 enables Mary Beth to be
identified sooner for the diabetes
disease management program.

Digital iniFaFves aligned to business


objecFves and communicate how digital
enables corporate strategy

Dene digital strategies and iniFaFves
Align to business objecFves and goals
Shape & execute communicaFon

Visualize touch-points and illustrate


experience opportuniFes and challenges
of target users, use cases & channels

IdenFfy / dene key touch-points
IdenFfy / dene key use cases
Map user journey / experience

Brings strategy to life in visual and


touchable prototype to demonstrate
experience that align stakeholders before
full investment

IdenFfy / dene key features
Create preliminary design style
Create clickable prototypes

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

3. PLAN

Our PLAN ac.vi.es include product managers working with digital strategists and
analysts to translate the strategy by deconstruc.ng required capabili.es,
priori.zing them into a roadmap and dening how we will execute delivery.

DECONSTRUCT CAPABILITIES

PRIORITIZED ROADMAP

Q1#2014#

Member#

March#
MyHumana#
Release&2&
(PW&Reset,&iOS7,&&
HV&Dashboard,&&
SMS&Med&Ad)&

Caregiver#

Provider#

March#
Healthy#Food#
Recipes&

Deconstructs strategy and prototypes


into capabiliFes needed to deliver on
quick hits to long term strategic
opportuniFes

Deconstruct strategy into capabiliFes
Gap analysis with exisFng iniFaFves

EXECUTION PLAN

Q2#2014#

Q3#2014#

Q4#2014#

Q1#2015#

Q2#2015#

June#
Care#Companion#
Release&2&

April#
HumanaVitality#
Release&1&

June#
RightSource&&
Release&1&

December#
Care#Companion#
Release&1&&&

(Challenges,&MOIs,&
Quick&Start&&&HA)&

(Medicine&Cabinet&
&&Order&ReJll)&

(Exis?ng&Capabili?es&+&
Community&Resource&
Directory,&&
Welvie&Connec?on)&

(TBD)&

December#
Provider#
Companion#
Release&1&

June#
Provider#
Companion#
Release&2&&

March#
Humana#Vitality#
Coupon#Saver#&

(Medical&History,&
Referral&Network,&
Alerts)&

(TBD)&

March#
Caregiver#Companion#
Release&1&
(View&Coverage&&&&
Claims&Info,&Community&
&Resource&Directory)&

Clearly prioriFzes Fmeline of rollout of


capabiliFes factoring in complexity, costs
and return on investment

EsFmate costs
QuanFfy value
PrioriFze

Helps generate enterprise wide


understanding of how digital
transformaFon will be delivered, costs
and internal eort needed

Investment
Resourcing / Partners to deliver
CommunicaFon

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

4. ARCHITECT
Our ARCHITECT ac.vi.es include product managers working with designers and
technical architects to break down the capabili.es in a content & feature backlog
and technical architecture design. It also includes user experience architects and
designers designing the user experience.

CONTENT & FEATURE BACKLOG


Agile organizaFon of all product


requirements, allowing iteraFve
prioriFzaFon, and visualizaFon of their
implementaFon status

Sprint Planning
User Stories
Sprint Reviews

USER EXPERIENCE

TECHNICAL ARCHITECTURE

Architect the user experience, design


style guide and copy style of the product
to the brand and objecFves.

Sitemaps, NavigaFon Systems
Sketches and Wireframes
Design Style Guide, Design Comps,
Assets

Provides enterprise strategy to digital


technology plalorms to support all
digital businesses, beyond just one
website or business unit

Plalorm EvaluaFon
IntegraFon Strategy
Technical Architecture Diagrams

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

5. IMPLEMENT

Our IMPLEMENT ac.vi.es include technologists and developers begin develop the
experience and applica.ons, setup and congure pla[orms, and develop
integra.ons with APIs and legacy systems.

INTERFACE DEVELOPMENT

Agile / IteraFve approach to building


digital capabiliFes that aligns to the
strategy and design of the digital
transformaFon iniFaFve

Front End Development
PresentaFon Layer
InteracFve

APP DEVELOPMENT

API & SYSTEM INTEGRATION

ApplicaFons and applicaFon layer


development acFviFes to integrate the
interface to systems.

Mobile Apps
Plalorm Setup & ConguraFon
Backend Development

IntegraFon to internal and 3rd party


through APIs (ApplicaFon Programming
Interface) and other integraFon.

3rd party APIs and system integraFon
CRM and backend systems

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

6. EMBED
Our EMBED ac.vi.es include our technologist leading mul.ple tes.ng processes
from user acceptance to performance tes.ng, deploying the product to produc.on
environment and running various op.miza.on process to ensure and eec.ve
delivery.

TESTING & USER ACCEPTANCE


Integrated tesFng process ensures


performance and architecture issues
caught and addressed early in
development process

System TesFng
Performance TesFng
User Acceptance TesFng

DEPLOYMENT

OPTIMIZATION

Deployment of the product to producFon


environments to ensure no / minimal
impact to the business during transiFon.

Gradual Release Strategies
CommunicaFon
Release Management

Ongoing measurement of digital


performance creates a feedback loop
into the iteraFve nature of digital
transformaFon

Digital AnalyFcs & Intelligence
Value Measurement Dashboards
Feedback into next iteraFons

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

Case
Studies.

Sec/on
Title.

Company.

CASE STUDY: Finance (Insurance)

American InternaFonal Group (AIG) is an American mulFnaFonal


insurance corporaFon which is the worlds 5th largest company by
revenue.

CHALLENGE

Each business unit running o dierent data


ExisFng dashboard approach not intuiFve or visual
CEO wants to run the company on one view of data

APPROACH




Analyzed data and dened best visualizaFon methods


Prototyped dashboard visualizaFon
Build on business intelligence plalorm

RESULTS

Dashboard designs within weeks and evolving weekly


Rapid requirements gathered from operaFng commiKees
CEO shiring culture to operate from 1 authoritaFve dashboard

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Healthcare

Humana markets and administers health insurance in the United States


with 13+mm customers, 40+B revenue and 52+k employees.

CHALLENGE

Disjointed adopFon of digital


Inconsistent customer experience with 60+ websites
Digital investment was not company-wide

APPROACH




IdenFed relevant trends and highlighted opportuniFes


Audited digital experience & idenFed key capabiliFes
Framework for prioriFzing opportuniFes with prototypes
Outlined business case and roadmap

RESULTS

Streamlining 60+ websites into one integrated, mobile-centric site


Enterprise plalorm to rapidly extend features to mulFple businesses
Forrester #1 ranking best prepared for heath insurance shoppers
1 of 6 of Fortune 100 to meet Googles mobile search readiness
InteracFve Media Council: HumanaVitality #1 Health & NutriFon
With Centric Digitals help weve achieved our goals and been rated
#1 in customer experience in our industry.
Head of Digital MarkeFng

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Healthcare

Kaiser Permanente is the largest managed care organizaFon in the


United States with 8.9M health plan members.

CHALLENGE

End-to-end digital eco-system essenFal to member saFsfacFon


RevoluFonize member and consumer interacFons

APPROACH




Summary of digital trends impacFng client


Consumer Digital strategy aligned to macro customer objecFves
Research-backed consumer personas
Working prototypes were built to illustrate roadmap funcFonality
CapabiliFes organized into development roadmap

RESULTS
Consumer customizaFon was built into the new designs including
security, data, payment, and mulF-language soluFons
Omni-channel experience of high value digital features to reduce
costs, increase growth and engagement
Centric Digital is able to engage on the strategic level as well as lead
large scale implementaFon and opFmizaFon iniFaFves. They are able
to rapidly build working mobile prototypes which allow us to more
eecFvely align our organizaFon around our roadmap.
- VP of Digital
Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Private Equity & Ecommerce

Thomas H. Lee is a private equity rm focused on invesFng in


growth businesses.

CHALLENGE

THL had interest in a possible acquisiFon of 1-800-Contacts


Part of THLs due diligence process required digital assessment
THL needed a clear picture of investment & growth potenFal

APPROACH




Benchmarked experience against compeFtors, best pracFces


Provided visual heatmap illustraFng strong posiFon in digital
Highlighted key capabiliFes relaFve to compeFtors
PrioriFzed opportunity map w/ recommendaFons

RESULTS
Provided detailed recommendaFon to THL including
endorsement of brand digital capabiliFes
THL ended up acquiring 1-800-Contacts
1-800-Contacts implemented recommendaFons including
cross-selling, product detail page and visual improvements

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Consumer Package Goods

Colgate Palmolive is an American mulFnaFonal consumer products


company focused on producFon, distribuFon and provision of
household, health care and personal products.

CHALLENGE

Old Spice and Axe deoderant massively successful brand campains


Already mature market with limited product innovaFon opFons
Need quick way to test new concepts such as customizaFon

APPROACH




Understand customer segmentaFon and apply digital lens


Apply customizaFon capabiliFes to typical shopping experience
Rapidly prototype a customizaFon ecommerce experience

RESULTS
Clicable prototype within weeks of project start
Client able to leverage prototype in execuFve buy-in
Likely next steps include build out of concept for mulFple brands

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Retail

Founded in 1986, Party City is the largest retailer of party goods in


the United States and Canada with 750 company-owned and
franchise outlets under the umbrella Party City brand.

CHALLENGE

Recently acquired and charged with increasing growth


Online penetraFon was signcantly lower than compeFFon
ExisFng digital plalorms were prevenFng quick opFmizaFon

APPROACH




Analyzed ecommerce alternaFve plalorms


Benchmarked ecommerce / experience vs. best pracFces
IdenFed key strategic opportuniFes to accelerate online growth

RESULTS

CategorizaFon and keywords across site were opFmized


IdenFed several next step quick hit merchandizing opFmizaFons
Dened a new party planner concept currently being considered

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Retail

Guthy-Renker is a mulF-billion dollar direct-response markeFng


company.

CHALLENGE

Primarily a direct markeFng company, they also began developing


their own products but the process geyng the products to market
was disjointed and not well communicated internally.

APPROACH




Dened the current product- launch process, stakeholders, and


decision making points and built out a new framework.
Integrated feedback, evaluated exisFng material and synthesized

RESULTS

Completed a full-scale evaluaFon and set out to digiFze and


streamline the new framework
Delivered a vastly improved stage gate process for new products
that was transparent and digitally collaboraFve GTM process
Recommended shared plalorms, digital tools to socialize the
process throughout the pipeline.
We recognized that we needed an ecient process for bringing
new products to market and were failing fast in a turbulent
marketplace. Centric Digital helped us design and implement a
stage-gate decision making process to allow for a digitally
collaboraFve go-to-market approach. President
Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Media

The Readers Digest AssociaFon is a global media company with


emerging digital properFes beyond its agship publicaFon.

CHALLENGE

The digital shir of consumers using mobile devices forced


Readers Digest to rethink its digital approach for Taste of Home.

APPROACH




Conducted a digital experience, process, and plalorm audit to


evaluate digital capabiliFes, structure and plalorm delivery.
Visual representaFon of gaps against compeFtors
Framework design for quick wins and long term opportuniFes

RESULTS

Centric Digital provided a recommendaFon that included the


creaFon of a digital strategy and re-plalorm of current ecosystem
RecommendaFons to align resources and processes to support
digital strategy and growth
We needed a clear understanding of exactly where we are today relaFve to customer
expectaFons and what we need to do in order to create best pracFce digital experiences and
products that would not only engage our current customers, but aKract new ones. Centric
Digitals Benchmark showed us exactly where we needed to focus our eorts in order to
transform our digital business.
Chief MarkeFng Ocer
Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Non-Prot

Leukemia & Lymphoma Society is the worlds largest


non-prot health organizaFon dedicated to funding blood
cancer research and providing educaFon and paFent services.

CHALLENGE

NaFonal & local level digital markeFng disconnected


MulFple overlapping websites including countries, language
Campaign websites not integrated in naFonal website

APPROACH




Educate key stakeholders on current digital landscape and trends


Conduct benchmark of LLSs digital capabiliFes vs. best pracFces
Dened enterprise digital strategy and roadmap

RESULTS

New digital ecosystem design currently in development will


Integrate websites into one domain & navigaFon system
Integrate campaigns into one style guide
Integrate social media for consFtuents to tell story

We chose to work with Centric Digital because they clearly


understand and are aligned with our business goals.

Chief MarkeFng Ocer
Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Government Owned Power U/lity

Horizon Power is a State Government-owned, commercially-focused


corporaFon that provides high quality, safe and reliable power to
approximately 100,000 residents and 10,000 businesses, including
major industries, across regional and remote Western Australia.

CHALLENGE

Limited digital presence across remote Western Australia


Need to reduce operaFng costs and energy taxes
Inecient operaFons with low customer saFsfacFon

APPROACH




Prepare digital landscape summary of trends


Benchmark of Horizon Powers digital ecosystem
Created digital strategy, business case and roadmap

RESULTS

IdenFed several opportuniFes to increase customer engagement


Realigned general strategic eorts to include digital as core pillar
RecommendaFons being considered for 2015

Centric Digital was able to bring the digital conversaFon to the board level.

Managing Director
Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

CASE STUDY: Entertainment Ecommerce

Andrew McMahon a singer/songwriter and was the vocalist, pianist


and primary songwriter for the bands Something Corporate and Jack's
Mannequin. He dropped label and laucnhed a successful solo career.

CHALLENGE

Needed end-to-end digital and physical ecommerce strategy


Needed ability to manage merchandising and promoFons directly
Needed always up digital experience that met fans expecFons

APPROACH




Rapidly transiFoned to Shopify plalorm to put power in his hands


Integrated with fulllment center to eliminate manual processing
Integrated Andrews own photography into site for personal feel

RESULTS

Never down for major sales surges & customers raving about site
Able to oer limited ediFon sales and exciFng promoFons
Physical and digital sales are signicantly higher than previous site

My exisFng site was crashing every Fme I hosted a sale or put up a product that was in demand.
Centric built a bulletproof backend. Now customers are going o about how much beKer the
experience is. Needless to say I swear by these guys for any major web builds or lory digital
concepts/strategic goals. This is an awesome team to line up with!
Andrew McMahon

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

Thank you.

The Strategic Partner for Digital TransformaRon

Learn more at centricdigital.com