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Bernard Gauthier, MA
CEO
Delta Media Inc.
June 24, 2011
www.deltamedia.ca
4 Brand Myths
1. Brandingissomethingnew.
2. Brandscanbefoundon
letterhead,cargrillsandrunning
shoes.
3. Brandscanbemanaged.
4. Ifyouwanttobuildastronger
brand,designastrongerlogo.
Brandingisanancient
practice
thatisconstantlyevolving.
BrandsPart1:
Ownership
BrandsPart2:
ROIfornational
advertising
C.1850
C.1930
BrandsPart3:
Recognition&
Awareness
BrandsPart4:
Lowinformation
rationality
Totems
Companiesyoukeep
Brandsdonotlive
here.
Brands
livehere.
Experience
OUR BRAND
Brand Identity
(logo, name, slogan)
Word of
mouth,
media
coverage
Experience
OUR BRAND
Brand Identity
(logo, name, slogan)
Word of
mouth,
media
coverage
Experience
OUR BRAND
Brand Identity
(logo, name, slogan)
Word of
mouth,
media
coverage
Experience
OUR BRAND
Brand Identity
(logo, name, slogan)
Word of
mouth,
media
coverage
Experience
OUR BRAND
Brand Identity
(logo, name, slogan)
Word of
mouth,
media
coverage
Brandscannotbe
managed.
Theycanbeinfluenced.
Experience canbemanaged.
Marketingcommunicationscan
bemanaged.
Brandidentitycanbemanaged.
Wordofmouthandmedia
coverage canbeinfluenced.
Experience
Experience
MarketingCommunications
Brandidentity
Wordof
mouth&
media
Tobuildastrongerbrand,
startwithexperience,
marketingcommunications
andpublicrelations.
Thenconsideryourbrand
identity.
Manage experience
Every touch point:
Every visit
Every call
Every email
Every invoice
Every meeting
Every report
Manage experience
Congruity
Consistency
Continuity
Media coverage
Influentials
Monitor
Logo
Name
Tagline
Remember
Over to you
Questions
Comments
Stories
BernardGauthier
CEO
DeltaMediaInc.
www.deltamedia.ca
@bgauthierpr
Over to you
Thankyou
BernardGauthier
CEO
DeltaMediaInc.
www.deltamedia.ca
@bgauthierpr