ENTREPRENEURSHIP DIBIDANG

ILMU GIZI
L. SETYOBUDI

2011

LATAR BELAKANG

12/13/2011

LSB-UKSM

Future Trends
The publics growing awareness of
nutrition issues ensures the need for
food scientists and dietitians
Food Service continues to be in big
demand.

Prediksi Golden Economic Era

Indonesian Forum/Kadin & MP3EI
25

PDB Nominal ($T)Pro Growth

Indikator ($T,$,%)

20
$ 23.507
$ 6.72 T
$8T
(J.T. Riady)

15
10

Kemiskinan (%)-Pro
Poor

5
$ 3.099
0 0.74 T
2010

12/13/2011

LOWER
MIDLE
INCOME

PDB Nominal per

kapita ($)-Pro
Growth
Pengangguran (%)Pro Job

2015

2020

2025

UPPER MIDLE
INCOME

2030

Tahun

HIGH
INCOME
LSB-UKSM

PREDIKSI MP3EI

12/13/2011

LSB-UKSM

12/13/2011

LSB-UKSM

Indonesia 2010-2030
Menyongsong Golden Economic Era
The Key
Take a Risk

2030
PDB/capita
$ 23,507

2010
PDB/capita
$12/13/2011
3,099

LSB-UKSM

SUBYEK PERUBAHAN
1. Harapan bahwa dengan sekolah akan dapat
meraih beberapa tujuan
2. Percepatan laju perubahan ilmu pengetahuan
dan teknologi.
3. Pesatnya perkembangan teknologi
komunikasi.
4. Memperluas pengetahuan yang berbasis
tentang fungsi otak (logika).
12/13/2011

LSB-UKSM

Percepatan perubahan ilmu

pengetahuan dan teknologi
Pendalaman pemahaman keilmuan/ilmu
pengetahuan
Inovasi dan teknologi
Kemampuan untuk memecahkan masalah
Masalah nyata sebagai fokus dari kurikulum
Entrepreneurship
12/13/2011

LSB-UKSM

10

Pesatnya Perkembangan Teknologi

Komunikasi
Berpikir dan belajar adalah sebagai proses
sosial
Profesional dalam keahlian dan pemikiran
yang komprehensif /kompleks
Teknologi sebagai bahasa baru

12/13/2011

LSB-UKSM

11

.gadgetEVERYWHERE

12/13/2011

Gadgets are the key to the virtual world

LSB-UKSM

12

Digital Skills
Digital literacy
Media literacy
Information and
communication
technology

12/13/2011

LSB-UKSM

13

.learnSMARTER

It all depends on your choices of selecting applications

12/13/2011

LSB-UKSM

14

.workFASTER
Social-Networking
Chatting
Email
Blogging

Browsing
Mailing-list

Group-Ware

12/13/2011

LSB-UKSM

15

.technologyRISK
versus

PEOPLE
ISSUES,
NOT
TECHNOLOGY !!!

CYBER CRIMINAL

CYBER ENTREPRENUR

Beware of the embedded risk brought by technology

12/13/2011

LSB-UKSM

16

.wisdomREQUIREMENT
can we
live together in peace
within a wired world
global environment
where every individual
can interact with each
others at anytime from
anyplace without having
afraid of being violated
by anything

?
The world is still too big for a few business: BLUE OCEAN

12/13/2011

LSB-UKSM

17

Why I have to be Entrepreneur?

1. To be Prosperous
2. To be a blesser to bless the others
3. To build the company become MNC Company
4. To have company/factory in the world
5. To reduce the poor in the world

WHY YOU WANT TO BE ENTREPRENEUR

You can see a lot opportunity
Freedom of time
Our character will be strong because we have
to face a lot of obstacles
Financial Freedom
Active mindset

The risks to be Entrepreneur

1. Face loss
2. Face Failure
3. Face Difficulties
4. Face Obstacles
5. Face a big risks

Requirement to be Entrepreneur

Positive mind sheet

Visionary
Risks Taker
YOU DONT HAVE TO BE
A GENIUS
AN MBA
WEALTHY

(Thomas Dewar)

Sistem Pendidikan Entrepreneurship di UB

1. Terintegrasi kedalam mata kuliah
Hanya dilakukan bila dosen pengampu
matakuliah telah memperoleh pemahaman
tentang pendidikan entrepreneurship dan mata
kuliahnya memungkinkan

2. Mata Kuliah Pendidikan Entrepreneurship

(2/3 sks)
Untuk periode transisi karena jumlah
ketersediaan dan pemahaman para dosen
pengampu matakuliah terhadap pendidikan
entrepreneurship yang masih kurang.
12/13/2011

LSB-UKSM

23

Sistem Pendidikan Entrepreneurship di UB

LEADING SECTOR INSTITUTION
SKILL LEVEL

AKADEMIK KEMAHASIS
(PR 1)
WAAN (PR 3)

LEVEL OF SKILL

III.
Fungsi
Entrepreneurship

TO DO
ide bisnis,
Studi kasus

II.
Kesiapan
Entrepreneur
I.
Konsep dan
Mindset
Entrepreneurial

TO KNOW
success
story

INTEGRASI
DALAM PBM

12/13/2011

UBEEC
(LPPM)

REKTOR

TO BE
Training,
start-up
COBLAS

KKN, KKP,
PKL
Magang

LSB-UKSM

PMW
DIKTI

Selama 2 thn

To life
together

24

No
1

SEMESTER

II

III

IV

VI

7*)

VII

8*)

VIII
1/11/2010

LS

UBEEC

PEMBANTU REKTOR 3

PEMBANTU REKTOR 1

TUJUAN
To Know

KOMPETENSI
Mengetahui dan Memahami arti
entrepreneurship, Entrapeneurship,
entrepreneur dan kunci keberhasilan (success
story) serta nilai-nilai entrepreneurial

INDIKATOR
Mampu sikap mengekpresikan
diri verbal, tulis, pola pikir dan
sikap entrepreneurial

To Know

Meningkatkan pemahaman entrepreneurship

melalui gambaran positif (Positif Image), dan
nilai-nilai entrepreneurial

Meningkatnya motivasi dan

spirit entrepreneurship

To Know

Memahami komponen pendidikan

entrepreneurship: kreativitas, inovasi serta
analisa dan pengambilan resiko,
entrepreneurial attribute

Meningkatnya kreativitas,
inovasi dan pengambilan resiko

To Do

Memahami konsep efisiensi, ekonomi, sosial

budaya dalam kontek entrepreneurship dan
entrepreneurial behavior

Meningkatnya efisiensi,
kepatuhan peraturan,
partisipatif

To Do

Memahami peran spesifik entrepreneurial

skill (Team work) dan pengetahuan yang
dibutuhkan untuk aktivitas sosial atau
komersial

Meningkatnya ketrampilan
bekerjasama, dan networking

To Do

Memahami peran organisasi, mengelola

konflik dan negosiasi, entrepreneurial way of
life, kemampuan merencanakan

Meningkatnya kemampuan
menyusun perencanaan dan
melaksanakan

To Be

Memahami teknik dan strategi mewujutkan

ide menjadi aksi
Memahami teknik
LSBdan
- FGDstrategi
EE FP mewujutkan
ide menjadi aksi

Meningkatnya jumlah bisnis plan

yang layak dan terwujutkan
Meningkatnya jumlah bisnis
25 plan
yang layak dan terwujutkan

To Be

FAQ
Entrepreneurship Education
TO KNOW

TO DO

TO BE

LEARN TO
UNDERSTAND
ENTREPRENEURSHIP

LEARN TO BECOME
MORE
ENTREPRENEURIAL

LEARN TO
BECOME AN
ENTREPRENEUR

What do entrepreneurs do?

What is entrepreneurship?
Why are entrepreneurs
needed?
How many entrepreneurs
do we have

12/13/2011

I need to take responsibility

of my learning, career and
life
How do I take
responsibility?

LSB-UKSM

Can I become an
entreprneur?
How to become an
entrepreneur?
How to manage the
business?
26

Principle Curriculum Contents of UB EE

Basic Entrepreneurship Education Experiential/COBLAS
MOTIVATION

Need for
achievment
Ability to inspire
Reaction to success
or failure
Help
Networking
Communication

12/13/2011

ENTREPRENEURIAL SKILL

FUNCTIONAL SKILL

Creativity
Innovation
Ability to take a
Risks
Ability to identify
opportunities
Ability to have a
vision for growth
Interpret successful
entrepreneurial role
model

Business, Social,
Academic, Techno/Agripreneruship, etc.
Management/Leadership
Planning skills
Financial skills
Marketing skills
Designing skills
Operational skills
Human Resources
management

LSB-UKSM

27

Maslows
Hierarchy of
Needs

9/23/2011

EEFKUB-LSB

28

"Kalau Anda menginginkan

perubahan kecil dalam
hidup, ubahlah perilaku Anda.
Tetapi bila Anda menginginkan
perubahan yang besar dan
mendasar, ubahlah pola pikir
Anda."
- Stephen Covey
9/23/2011

EEFKUB-LSB

29

Did you know ?

800,000 new businesses are launched every year

30% of adults consider starting a business
66% of businesses survive to two years
50% of businesses survive to four years
80% of small business fail within 3-5 years
An additional 80% fail within 5-10 years

Therefore:
The Food Entrepreneurship Program is designed
to help you minimize the risk and
Maximize your opportunity for success
12/13/2011

LSB-UKSM

30

VALUE OF FOOD PRODUCT

III

EMOSIONAL PANGAN/FOODS

II

FUNGSIONAL PANGAN/FOODS

TEKNIKAL PANGAN/FOODS

12/13/2011

LSB-UKSM

32

12/13/2011

LSB-UKSM

33

Technology
Commercialization
Office (TCO) do
OSU
Technologies by Category
Agriculture & Food Processing
General Instrumentation
Biomedical Research Tools
Materials & Nanotechnology
Chemical Engineering & Manufacturing
Medical Devices
Civil Engineering
Medical Diagnostics
Computing & Communications
Security & Identification
Drug Discovery & Therapeutics
Software & Databases
Electronics & Optronics
Transportation
Energy & Environment
Veterinary Medicine

Learning and Innovation Skills

Learn to learn and innovate

Critical thinking and problem resolution
Communication and collaboration
Creativity and Innovation

12/13/2011

LSB-UKSM

35

Snack to the Future: The Col-Pop

12/13/2011

LSB-UKSM

36

Regional Pizza

Grandma Pizza

12/13/2011

LSB-UKSM

37

14/10/2011

UBEED-LSB FKEE Sem Ganjl 2011

41

14/10/2011

UBEED-LSB FKEE Sem Ganjl 2011

42

80 %

14/10/2011

20 %

UBEED-LSB FKEE Sem Ganjl 2011

43

Perspektif

14/10/2011

UBEED-LSB FKEE Sem Ganjl 2011

44

Perspektif

14/10/2011

UBEED-LSB FKEE Sem Ganjl 2011

45

Berpikir Kreatif
Melihat dengan sudut pandang baru
Menemukan hubungan baru
Membentuk kombinasi baru

14/10/2011

UBEED-LSB FKEE Sem Ganjl 2011

46

Entrepreneurial Studies PS GIZI (2/3 sks)

The nature and functions of enterprises.
Types, identification and evaluation of
business opportunities.
Feasibility study; succession.
Socio-cultural constraints and theories of
entrepreneurship;
managerial, financial and marketing issues.
12/13/2011

LSB-UKSM

47

Contoh Project:
Entrepreneurship Education
Tropical Fruit juice production and packaging
Commercialization of banana/cassava/sweet
potato products
Solar drying of fruits and vegetables
Formulation of weaning/baby foods

12/13/2011

LSB-UKSM

48

Project:
Fruit juice production and packaging
Commercialization of banana/cassava/sweet
potato/talas/sago products
Solar drying of fruits and vegetables
Formulation of weaning foods

12/13/2011

LSB-UKSM

49

Food Entrepreneurship Program Mission

Statement
To educate and assist entrepreneurs in
developing their banana/cassava/sweet
potato/talas/sago/Tropical Fuits &
vegetables based food manufacturing
business.

12/13/2011

LSB-UKSM

50

Food Entrepreneurship Program

Helping Entrepreneurs Succeed in the Food
Industry
From Recipe to Reality
Understanding the basics of starting a food
business

From Product to Profit

Individualized step-by-step assistance to the
marketplace
12/13/2011

LSB-UKSM

51

1. Market Research

Reasons why markets fall

Reasons why products succeeds
Market matrix 4Ps & 4R
Why do we need target research? - Benefits
Various & Current Demographics trends

Demographic,
Current Market Trends,
Specific
Food Category Trends,
Future Trend Predictions

Food market drivers Test & Quality top drivers

12/13/2011

LSB-UKSM

52

2. Product development
Market Research coverage:
Future trends prediction
Choices of Market selection

Retail Shops
Retail Shops
Foodservice
Supermarket
Direct Sales
Tourism
Institutional Food Programs

Doing market Research

Primary research
Secondary Research

Evaluate all data & select primary product & Market

12/13/2011

LSB-UKSM

53

2. Product development
What is a new product
Classifications of a new product
New and innovative
Line extensions
Similar Products

Product development phases

Initial recipe
Ingredient evaluation
Process, equipment and packaging evaluation
Test batches
Processing facility LSB-UKSM
12/13/2011

54

PRODUCT
DEVELOPMENT
12/13/2011

LSB-UKSM

55

3. Business Development

12/13/2011

Processing facilities choices

Business Responsibilities
Skills assessment
Need for professional support
Developing a business plan
Cost & pricing
Office equipment
LSB-UKSM

56

4. Regulatory Agencies & Label

Regulations?
Review of agencies that regulate the food
industry
Required Label Elements

12/13/2011

Business Name
Address
Phone Number
Manufacturing Date
Expiration Date
Product Name
Weight
LSB-UKSM

57

5. Food Safety
Introduction to the importance of food safety
(Statistics)
Hazards responsible for food poisoning
Biological hazards
Chemical hazards
Microorganisms

12/13/2011

LSB-UKSM

58

6. Brand Development
How do you build a brand
What does a brand do for your business
What is the image or brand you want your
company and product to project?

12/13/2011

Container selection
Name selection
Logo design
Additional Label element
Colors
LSB-UKSM

59

7. Sales & Distribution

What is a promotional package

What tools to include in promotional package
How to develop a Brand
Understanding what is offered by your competitors
Sales tools
Who can sell your product best-Yourself? Others
Sales Lead Management Program
Record keeping
New product presentation
Sales contact
Participation in trade shows

12/13/2011

LSB-UKSM

60

SUPPLEMENT FOODS
Menurut Dr. Elvina Karyadi, M.Sc, ahli gizi masyarakat
pada SEAMEO - Tropmed, Universitas, yang dimuat di
www infomedia.com/intisari/1998, suplemen makanan
(Foods Supplement) merupakan makanan yang
mengandung zat-zat gizi dan non gizi, bisa dalam
bentuk kapsul, kapsul lunak, tablet, bubuk, atau cairan
yang fungsinya sebagai pelengkap kekurangan zat gizi
yang dibutuhkan untuk menjaga agar vitalitas tubuh
tetap prima.

Sumber: http://id.shvoong.com/medicine-andhealth/1683419-apa-food-supplementitu/#ixzz1t0OpK840

EMPLOYMENT OPPORTUNITY
Many food scientists work for food manufacturers
to produce, process, preserve, and package food
products.
Clinical Dietitians often work in hospitals, prisons or
nursing homes to coordinate the medical and
nutritional needs of patients
Community Dietitians work with clubs, clinics, etc to
teach the public about nutrition , food shopping and
preparation skills
Management Dietitians direct the food service
programs, in hospitals, prisons and schools
Professional who have writing skills may work with
the media directly to author
cookbooks, textbooks, or write articles for magazines

Entrepreneurial Opportunities
Many offer private consulting to
businesses, government
agencies, hospitals, nursing
homes, colleges, airlines and prisons
Advantages -flexibility of work schedules and
tax benefits
Disadvantages less benefits and less regular
income

RESETTM Program
Like a good friend, USANA has
played a vital and critical role in
my success.
Rich Marty lost 26 pounds
Before

After

TRANSFORM

MAINTAIN

Replace two meals with NutrimealTM

Replace one meal with NutrimealTM

Eat one USANA bar for a snack

Eat one USANA bar for a snack

Eat one healthy low-glycemic meal

and one low-glycemic snack

Eat two healthy low-glycemic

meals and one low-glycemic
snack

* It is suggested that you take these products to your physician and secure his/her advice if you intend to change your
diet, begin an exercise program, are pregnant or lactating, have allergies, are taking medications, or are under the care of
a physician. Results not typical. The average weight loss with RESET is 4.55 lbs. in five days.

17 Health & Freedom

These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.