Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Musdhalifah Machmud
Assistance to Deputy for Plantation and Horticulture
~ 8 largest
~ 12 largest
8 9 % per annum
5 6 % per annum
16.66
17.75
15.97
16.58
15.42
15.00
14.20
13.00
13.33
12.36
11.00
9.00
7.00
5.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Mar
Tingkat Pengangguran
11.24
12.00
11.00
10.00
9.00
8.00
7.00
6.00
9.86
10.28
9.11
8.39
7.87
7.14
6.56
6.14 6.25
5.70
5.00
4.00
3.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Peb
16
16
(2) China
(3) Japan
(4) Germany
(5) France
(6) United Kingdom
(7) Brazil
(8) Italy
18
(9) Russia
(10) India
24
(11) Canada
26
(12) Australia
26
28
(13) Spain
China
(14) Mexico
Indonesia
1990
(17) Turkey
1995
2000
2005
2010
2011
2012
(18) Netherlands
(19) Saudi Arabia
(20) Switzerland
(21) Sweden
(22) Norway
(23) Iran
(24) Belgium
(25) Argentina
0
RESOURCES
Human Capital
Natural Resources : Bio resource, Mining, Sea
Tourism
National Stability
Technology
Infrastructure, etc
Natural Resources: Palm Oil, Rubber, Cocoa, Tea, Coffee, etc.
We need to maximize the benefit of tea to drive the economic of the farmer
and the village.
150
145
160
140
155
135
150
145
130
125
120
110
115
100
110
90
105
80
100
70
2005 2006 2007 2008 2009 2010 2011
170 ,000
86,704
ton
150 ,000
130 ,000
110 ,000
67,454
ton
74,781
ton
91,571
Ton
90, 000
Indonesian
consumption/head is lower
than some other countries
80, 000
70, 000
60, 000
90, 000
50, 000
70, 000
40, 000
50, 000
24,397
70,071
137,245
19,812
75,450
142,342
10,870
87,101
151,012
7,169
10, 000
92,304
30, 000
152,589
30, 000
-10,000
20, 000
10, 000
2009
2010
2011
2012
Production (Ton)
Export (Ton)
Import (Ton)
Domestic Consumption (Ton)
Consumption
growth 12%/year
and tend to
improve
12
Keterangan:
1. Makanan, Minuman
dan Tembakau
2. Tekstil, Barang Kulit &
Alas kaki
3. Barang Kayu & Hasil
Hutan Lainnya
4. Kertas dan Barang
Cetakan
5. Pupuk, Kimia &
Barang dari Karet
6. Semen & Brg. Galian
bukan logam
7. Logam Dasar Besi &
Baja
8. Alat Angkut, Mesin &
Peralatannya
9. Barang Lainnya
13
Domestic consumption
= 0,35 Kg/capita/yr.
The Potential
Marketing strategy
Develop the assurance of good quality.
Establish the solid farmers organization
Establish the promotion strategy with the target establiishing Indonesia
national branding
14
Indonesia: Yesterday-Today-Tomorrow
Mall and Plaza were the one stop service that youth are looking for
Sources: http://enterthelab.com/index.php
15
Indonesia: Yesterday-Today-Tomorrow
Youth are looking for a place that suits with their lifecycle and social
needs.
Sources: http://enterthelab.com/index.php
16
Sources: http://enterthelab.com/index.php
17
55.70%
Surprizingly what
was considered as
youth drink is
now at the bottom
posisiton
40.00%
30.00%
20.90%
15.70%
20.00%
10.00%
5.20%
2.50%
0.00%
Soda
Tea
Mineral
water
Sources: http://enterthelab.com/index.php
Juice
Other
18
62.60%
Tea is
considered
more as a
social drink
60.00%
50.00%
40.00%
30.00%
20.90%
20.00%
7.80%
10.00%
5.20%
1.70%
1.70%
0.00%
Tea
Mineral
Water
Soda
Sources: http://enterthelab.com/index.php
Juice
Milk
Other
19
Sources: http://enterthelab.com/index.php
20
Thank You
21