Documentos de Académico
Documentos de Profesional
Documentos de Cultura
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Key Terms
Big-box retailer
Co-branding
Container
Cost trade-offs
Disintermediation
Economic utility
Form utility
Humanitarian logistics
Landed costs
Logistics
Marketing channels
Logistics
Marketing channels
Materials management
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Key Terms
Physical
distribution
Place utility
Possession utility
Postponement
Sorting function
Stock-keeping units
(SKUs)
Stockouts
Sustainable products
Systems approach
Tailored logistics
Time utility
Total cost approach
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Learning Objectives
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Learning Objectives
To expose you to logistical relationships within
the firm
To introduce you to marketing channels
To provide a brief overview of activities in the
logistics channel
To familiarize you with logistics careers
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Logistics: What It Is
Council of Logistics Management definition:
Logistics is that part of the supply chain process that
plans, implements, and controls the efficient,
effective forward and reverse flow and storage of
goods, services, and related information between
the point of origin and the point of consumption in
order to meet customers requirements.
Source: www.cscmp.org
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Product Decisions
Stockouts
Sustainable products
Promotion Decisions
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Marketing Channels
set of institutions necessary to transfer the title to
goods and to move goods from the point of
production to the point of consumption and, as such,
which consists of all the institutions and all the
marketing activities in the marketing process.
Source: American Marketing Association Dictionary, www.marketingpower.com
Channel members
Manufacturers
Wholesalers
Retailers
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Marketing Channels
Ownership channel
Covers movement of the title to the goods
Negotiations channel
Buy and sell agreements are reached
Financing channel
Payments for goods
Promotions channel
Promoting a new or existing product
Logistics channel
Moving and storing product throughout the
channel
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Channel Intermediaries/Facilitators
Ownership channel
Banks, finance companies
Negotiations channel
Brokers
Financing channel
Banks, insurance companies, finance companies
Promotions channel
Advertising agencies, public relations agencies
Logistics channel
Freight forwarders
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Demand forecasting
International logistics
Materials handling
Packaging
Reverse logistics
Warehousing
management
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Logistics Careers
Logisticians need to be both a generalist and a
specialist
As a generalist, the logistician must understand the
relationship between logistics and other corporate
functions, both within and outside the firm.
As a specialist, the logistician must understand the
relationships between various logistics activities and must
have some technical knowledge for various activities.
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Logistics Careers
Logistician highlighted as one on the 50 best
careers for the year 2010 and suggested that
logistics employment should increase by 20%
through 2018.
Source: Liz Wolgemuth, The 50 Best Careers of 2010, U.S. News & World
Report, December 28, 2009.
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Logistics Careers
Examples of Logistics-related jobs include:
Logistics analyst
Consultant
Customer service manager
Purchasing manager
Transportation manager
Warehouse operations manager
Source: www.cscmp.org
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Logistics Professionalism
Professional Organizations Dedicated to Advancing the
Professional Knowledge of their members:
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Copyright Notice
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