INFOSYS is a global leader in consulting, technology, and outsourcing and

next-generation services. We enable clients in more than 50 countries to

outperform the competition and stay ahead of the innovation curve. With
US$8.83 bn in LTM Q1 FY16 revenues and 179,000+ employees, we are helping
enterprises renew themselves while also creating new avenues to generate
value. We provide enterprises with strategic insights on what lies ahead. We
help enterprises transform and thrive in a changing world through strategic
consulting, operational leadership, and the co-creation of breakthrough
solutions, including those in mobility, sustainability, big data, and cloud
computing.
The Infosys Story
In 1981, seven engineers started Infosys Limited with just US$250. From the
beginning, the company was founded on the principle of building and
implementing great ideas that drive progress for clients and enhance lives
through enterprise solutions. For over three decades, we have been a company
focused on bringing to life great ideas and enterprise solutions that drive
progress for our clients.

We recognize the importance of nurturing relationships that reflect our culture

of unwavering ethics and mutual respect. Itll come as no surprise, then, that
98.4 percent (as of June 30, 2015) of our revenues come from existing clients.
Infosys has a growing global presence with more than 179,000+ employees.
Globally, we have 85 sales and marketing offices and 100 development centers
as at March 31, 2015.

At Infosys, we believe our responsibilities extend beyond business. That is why

we established the Infosys Foundation to provide assistance to some of the

more socially and economically depressed sectors of the communities in which

we work. And that is why we behave ethically and honestly in all our
interactions with our clients, our partners and our employees.

MILESTONES

2015
Board decides to increase the dividend pay-out ratio to up to 50% of
post-tax profits
Infosys acquired Skava, a Leading Provider of Digital Experience
Solutions for the Retail Industry
Infosys acquired Panaya, Inc., a leading provider of automation
technology for large scale enterprise software management
Infosys announces USD 250 million Innovate in India Fund to support
Indian start-ups
2014
Dr. Vishal Sikka takes over as the CEO and MD from S.D. Shibulal
Revenue crosses 50,000 crore in rupee terms
Board decides to increase the dividend pay-out ratio to up to 40% of
post-tax profits
Cash and cash equivalents (including Available-for-sale financial assets
and certificates of deposit) cross 5 billion in dollar terms
2013
Infosys Board appoints N. R. Narayana Murthy as Executive Chairman of
the Board
Infosys begins trading on NYSE Euronext London and Paris markets
Infosys Edge wins the NASSCOM Business Innovation Award for 2013
Infosys presented with 2013 Environmental Tracking Carbon Ranking
Leader award
2012

Listed on the NYSE market

Infosys acquires Lodestone Holding AG, a leading management
consultancy based in Switzerland
Forbes ranks Infosys among the world's most innovative companies
Infosys among top 25 performers in Caring for Climate Initiative

2011

2010

N. R. Narayana Murthy hands over chairmanship to K.V. Kamath

S.D. Shibulal, COO, takes over as the CEO and MD from Kris
Gopalakrishnan
Infosys crosses US$ 6 billion revenue mark, employee strength grows to
over 125,000

Infosys crosses the US$ 5 billion revenue mark

2009
Infosys selected as a member of The Global Dow
Employee strength grows to over 100,000
2008

Infosys crosses revenues of US$ $ 4 billion

Annual net profits cross US$ 1 billion

SUBSIDIARIES
INFOSYS LODESTONE
Infosys Lodestone is headquartered in Zurich. The global consulting firm
advises international companies on strategy and process optimization as well
as IT transformation. With a value-integration approach, Infosys Lodestone
pursues a value-adding combination of management and IT consulting. Infosys
Lodestone's advisory services are primarily geared to the life science, chemical
and financial services industries as well as the investment, automotive and
consumer goods sectors.
INFOSYS TECHNOLOGIES (AUSTRALIA) PTY. LIMITED
Infosys Technologies (Australia) Pty. Limited (presently under liquidation as the
business is merged with Infosys Limited) is the Australasian subsidiary of
Infosys. We provide expertise to some of the world's major banks and

enterprises to ensure that their applications meet the highest standards of

regulatory compliance, governance and security. Locally headquartered in
Melbourne, we have offices across Australia and New Zealand.
INFOSYS BPO LIMITED
Infosys BPO Ltd., the business process outsourcing subsidiary of Infosys Ltd.,
was set up in April 2002. Infosys BPO focuses on integrated end-to-end
outsourcing and delivers transformational benefits to its clients through
reduced costs, ongoing productivity improvements, and process reengineering.
Infosys BPO operates in India, Poland, the Czech Republic, the Netherlands,
South Africa, Brazil, Mexico, Costa Rica, the United States, Puerto Rico, China,
the Philippines and Australia, and as of March 31, 2014, employed 28,581
people.
INFOSYS TECNOLOGIA DO BRASIL LTDA
In October 2009, Infosys established the Brazil delivery center in Nova
Lima/MG with growing services in Rio de Janeiro and Sao Paulo. Our mission
is to be a respected Brazilian corporation that provides best-of-breed business
solutions, leveraging technology and global infrastructure, delivered by best-inclass people co-sourced from Brazil. Our vision is to achieve our objectives in
an environment of fairness, honesty, and courtesy towards our clients,
employees, vendors and society at large.

INFOSYS TECHNOLOGIES (CHINA) CO. LIMITED

Infosys Technologies (China) Co. Limited, headquartered in Shanghai, is a
wholly-owned subsidiary of Infosys Limited. Infosys China was established in
2003 with the vision of becoming a world-class delivery hub, offering global
consulting and IT services. With a blend of global and local talent, we have the
breadth of skills, languages, and coverage that companies need in a global

partner. We have the distinction of being the first company in China to receive
certification in CMMI Level 5 (v1.2) global process quality standard. We are also
certified in ISO 27001, the global benchmark for data security operations.

INFOSYS TECHNOLOGIES (SHANGHAI) CO. LIMITED

Infosys Technologies (Shanghai) Co. Limited, registered in 2011, is a 100%
subsidiary of Infosys Limited. Infosys significantly expanded its strategic
investment in China by laying the foundation for its new state-of-the-art
campus at Zizhu Science and Technology Park in Shanghai in 2011.

The new campus will be spread over 15 acres and developed over a period of
three years. With an overall seating capacity of 8,000 employees, the campus
will have advanced facilities for software development, labs, data centers,
training facilities, food courts, a 1500-seater auditorium, gym, and other
recreational facilities. It will be the largest overseas software development
center of Infosys, adhering to the highest environmental standards.

INFOSYS TECHNOLOGIES S. DE R. L. DE C. V.

The Mexico Delivery Center was established in August 2007. Located in

Monterrey, Infosys Technologies S. de R. L. de C. V. is a wholly-owned
subsidiary of Infosys with local leadership and bilingual workforce - proficient
in English and Spanish. We deliver IT and BPO services to clients in North
America, Latin America and Europe. We serve more than 30 global and local
clients (6 of them in secure development centers) across industries.

INFOSYS PUBLIC SERVICES INC.

Infosys Public Services Inc. is a U.S.-based subsidiary of Infosys. We help

healthcare and public sector organizations to stay a step ahead of emerging
business trends and outperform the competition. We do this by bringing crossindustry ideas and practices to transformation initiatives, accelerating time-tomarket with readymade industry solutions, and ensuring clients derive value
from investments through systematic execution

CORPORATE GOVERNANCE

Corporate governance is about maximizing shareholder value legally, ethically

and on a sustainable basis. At Infosys, the goal of corporate governance is to
ensure fairness for every stakeholder our customers, investors, vendorpartners, the community, and the governments of the countries in which we
operate. We believe that sound corporate governance is critical in enhancing
and retaining investor trust. It is a reflection of our culture, our policies, our
relationship with stakeholders and our commitment to values. Accordingly, we
always seek to ensure that our performance is driven by integrity.

Our Board exercises its fiduciary responsibilities in the widest sense of the
term. Our disclosures seek to attain the best practices in international
corporate governance. We also endeavor to enhance long-term shareholder
value and respect minority rights in all our business decisions.

CORPORATE GOVERNANCE IN INFOSYS ,INFOSYS FOUNDATION

Our corporate governance philosophy is based on the following principles:

Satisfying the spirit of the law and not just the letter of the law
Going beyond the law in upholding corporate governance standards
Maintaining transparency and a high degree of disclosure levels
Making a clear distinction between personal convenience and corporate

resources
Communicating externally in a truthful manner about how the company

is run internally
Complying with the laws in all the countries in which the company

operates
Having a simple and transparent corporate structure driven solely by

business needs
Embracing a trusteeship model in which the management is the trustee

of the shareholders' capital and not the owner

Driving the business on the basis of the belief, 'when in doubt, disclose'
For more information, download our Annual Report

BOARD COMPOSITION

At the core of our corporate governance practice is the Infosys Board, which
oversees how the management serves and protects the long-term interests of all
our stakeholders. The majority of the board, seven out of 10, are independent
members. As active and well informed members of the board, they are fully
committed to ensuring the highest standards of corporate governance. In
addition, the independent directors make up the audit, compensation, investor
grievance, nominations, and risk management committees, bringing their
valuable perspective to the board.

As a part of our commitment to follow global best practices, we comply with the
Euro

shareholders

Corporate

Governance

Guidelines

2000,

and

the

recommendations of the Conference Board Commission on Public Trusts and

Private Enterprises in the US. We also adhere to the UN Global Compact

Program.

MISSION

Infosys is committed to the communities in which it operates. This has led to

the creation of Infosys Foundation to support the underprivileged sections of
society. A not-for-profit initiative aimed at fulfilling the social responsibility of
Infosys Ltd., the Infosys Foundation creates opportunities and strives towards a
more equitable society. Established in 1996, the Infosys Foundation supports
programs in the areas of education, rural development, healthcare, arts and
culture, and destitute care. Its mission is to work in remote regions of several
states in India.

The Infosys Foundation takes pride in working with all sections of society,
selecting projects with infinite care, and working in areas that traditionally
overlooked by society at large. At the outset, the Infosys Foundation
implemented programs in Karnataka, and subsequently extended its coverage
to Andhra Pradesh, Arunachal Pradesh, Bihar, Delhi, Gujarat, Jammu &
Kashmir, Kerala, Madhya Pradesh, Maharashtra, Orissa, Punjab, Rajasthan,
Tamil Nadu, Uttarakhand and West Bengal.

1. HEALTHCARE

Access to primary healthcare, awareness of basic hygiene, and treatment of

underprivileged patients beg attention. The Infosys Foundation advances
healthcare by augmenting existing healthcare infrastructure. Since its
inception in 1996, the Infosys Foundation has constructed hospital wards,
built dharmashalas (rest houses), and provided medical equipment to various
hospitals across India. The Foundation has also donated medicines in addition
to organizing health camps in rural India. The Infosys Foundation has donated
more than INR 50 crore to expand the capacity of hospitals across India and is
involved in several healthcare programs.

VISION FOR A BLIND-FREE INDIA

The Foundations association with Sankara Netralaya aims to provide financial
aid to the economically weaker sections of society. Apart from converting Lady
Willingdon Hospital into the Jaslok Community Ophthalmic Centre and
purchasing Heidelberg Retinal Angiogram II to diagnose retinal problems in
diabetic patients, the Foundation has initiated the building of a new
community hospital. This hospital aims to offer 12,000 free surgeries every
year and will conduct training programs in a variety of fields associated with
ophthalmology.

CARING AND COMFORTING THE ILL

Joining hands with the Swami Vivekananda Integrated Rural Health Centre
(SVIRHC), the Foundation has contributed immensely towards the eradication
of leprosy. Over the years, SVIRHC has treated 3,747 leprosy patients, 11,083
tuberculosis patients, and conducted free eye operations for 16,869 patients.
The Foundation has also funded the BMCDT Bone Marrow Registry,
Bengaluru, to establish a global bone marrow donor registry in India.

PERSONALIZED TREATMENT FOR PSYCHIATRIC AND NEUROLOGICAL

PROBLEMS

The National Institute of Mental Health and Neuro Sciences (NIMHANS) is an

innovative institution offering comprehensive care service for patients suffering
from psychiatric and neurological problems. At every step, Infosys Foundation
has offered financial assistance, paving the way for high quality and affordable
healthcare for patients who require it the most.

2. EDUCATION

Education offers the youth a foundation to achieve their potential. However,

millions of children drop out of schools for financial reasons. The Infosys
Foundation promotes primary education among underprivileged children
through global partnerships.

INSPIRING

AND

MENTORING

UPCOMING

SCIENTISTS

AND

MATHEMATICIANS

With the objective of encouraging students to pursue further studies and

research across disciplines, especially in mathematics and science, Infosys
Foundation has partnered with Chennai Mathematical Institute (CMI). The
grants from the Foundation have enabled the institution to enhance its
infrastructure along with certain basic necessities for all students.

PROVIDING A BOOST TO ENGINEERING STUDENTS

Infosys Foundation started the Spark-IT program in September 2014.
Specifically for engineering students, the three-month course aimed to provide
technology and communication skills training to those who consistently
performed well academically.

The program received a tremendous response and attracted applicants from all
over the country. Infosys Foundation also tied up with a number of institutes in
Delhi, Hyderabad, and Pune in order to gain a wider reach.

ELIMINATING HUNGER IN THE CLASSROOMS

One of the most effective ways to curb dropout rates in schools is by feeding its
students so that they do not have to earn to pay for their meals. Nestled in the
Bannerghatta Forest area of Bengaluru, Sri Ramakrishna Vidya Kendra is on a
mission to end classroom hunger among children belonging to the below
poverty line (BPL) segment as well as the local tribal community.

3. ARTS & CULTURE

Ancient art forms can be preserved and passed down from generation to
generation by showcasing the skills of artists. The Infosys Foundation promotes
traditional art, dance and craft. The Foundation identifies underprivileged
artists who don't have access to contacts or help. These include writers,
painters, poets, and musicians from different walks of life. The Foundation
assists them on a need basis by offering financial assistance, promoting their
art, or helping them receive the much-deserved recognition.

PRESERVING THE PAST FOR THE FUTURE

Infosys Foundation has been a major partner of Raja Dinkar Kelkar Museum
with the objective of building a Museum City at par with international
standards. Currently, the partnership has been successful in upgrading the
conventional style of museum maintenance by digitizing its collections. The
Foundation has also carried out special measures for the betterment of the
employees by increasing their salaries and benefits.
PUMPING LIFE INTO THE AILING ART FORMS
Established in 1995, the Uppinakudru Sri Devanna Padmanabha Kamath
Memorial Yakshagana Gombeyata Trust is a well-known association, which
provides a platform for artists of the Uppinakudru Yakshagana puppetry group
to pursue their interests and ensure that this unique art form is preserved. The
Foundation has also enabled them to set up a puppetry academy.

A HOLISTIC APPROACH TOWARDS THE MAINTENANCE OF MONUMENTS

Monuments, a testimonial to our glorious past, have been slowly and steadily
fading and deteriorating. With a view to help counter this trend, Infosys
Foundation has been proactively taking measures to restore the Someshwara
Archaeological Complex and 14 other heritage structures.
4. DESTITUTE CARE
Support and vocational training help the destitute to live with dignity and earn
a

livelihood.

The

Infosys

Foundation

partners

with

non-government

organizations (NGOs) to support destitute children and women. The Foundation

supports programs of NGOs in rural areas across India:

DIGNITY AND SUPPORT FOR DEVADASI COMMUNITY

One of the key objectives of Infosys Foundation is to eliminate the exploitation

of the devadasi community and ensure their rehabilitation by providing them
with more opportunities. To enable a smooth transition into a new life, the
Foundation has partnered with the Nava Jeevana Mahila Okkoota (NJMO),
wherein devadasi children are offered healthcare facilities and schooling.

DIRECTING THE DISTURBED MINDS

The Society for Assistance to Children in Difficult Situations (SATHI) provides a
helping hand to runaway/street children. Infosys Foundation has been a major
supporter of the organization, providing financial and other support. With its
shelters in all major cities of the country, SATHI has been successful in
rehabilitating 47,000 children and teenagers.

STEPPING STONES FOR VISHWAS

Based in Gurgaon, Vision for Health, Welfare and Special Needs (VISHWAS)
caters to the disadvantaged and the marginalized communities. VISHWAS and
Infosys Foundation have collaborated to provide elementary education for 300
children, including those with disabilities. The partnership offers support
under community initiatives in areas such as education, health, and early
childhood care.
RURAL DEVELOPMENT
The well-being of people living in rural areas ensures sustainable development.
The Infosys Foundation works with local administration to achieve community
development goals. We construct roads, provide drainage systems and
electricity,

and

rehabilitate

flood-affected

victims

in

rural

areas.

The

Foundation has donated more than INR 40 crore for rural development and

livelihood projects such as awareness campaigns on hygiene, sanitation,

vocational training and entrepreneurship.
BRINGING TO LIGHT: MENTAL HEALTHCARE
A shortage of doctors and the rising cost of medication have left many mentally
ill patients deprived of the required treatment. The Chittaprakasha Charitable
Trust provides residential rehabilitation centers for the mentally affected who
are homeless. Infosys Foundation has helped in the construction of a 7,500 sq.
ft. building at Chittadhama.
HELPING THE ONES WHO DESERVE IT THE MOST
The poorest part of a country is often the most neglected. The Ramakrishna
Mission has set up a school in Aalo, an inaccessible and backward tribal area
in the West Siang District of Arunachal Pradesh. The center is more than a
brick-and-mortar school and is a kind of umbrella organization that includes
16 non-formal schools, coaching centers, a dairy, a bakery unit, a small
farming facility, a dispensary, and a printing press. It also provides
transportation for students to and from their villages.

HIGHER STANDARDS OF EDUCATION FOR THE UNDERPRIVILEGED

Agastya Foundation, the brainchild of a group of scientists, educators, and

executives, instils creativity and encourages the imbibing of scientific
knowledge among its students. Agastya and Infosys Foundation have together
created higher standards of education for the countrys underprivileged by
providing them with training workshops, mobile labs, and a hands-on
educational methodology

MOON (2014), paper examined the role of government in driving corporate

social responsibility among the corporate. The study explained that the drivers
of CSR are related with business and society. Business includes its reputation,

corporation itself, employees relation knowledge, goals etc. further, the study
cleared that government is driver of CSR by making this relationship true and
fair through making through making policies and regulations. The study also
embarked others countries situation that how their government entered into
businesses for driving CSR.

SAMUEL O. IDOWU (2007), with their study of twenty companies in U.K.,

propounded that the U.K. companies has now become ethical in the content of
social responsibility as companies disclose its CSR with a view of public
benefits, government request and issue information to stakeholders because
the companies think that stakeholders of twenty first century are better
educated them past.

VAALAND, HEIDE (2008), paper based on a case study methodology. The

paper purpose was to handle the CSR critical incidents and utilize this
experience in enforcing the CSR activities. The study concluded that CSR
should be managed by handling unexpected incidents, long term reduction of
gap between stakeholders and their expectations and company performance
and finally maintaining relationship with society through interplay between
actor, resources and activities.

GOND, CRANE (2008), made an analysis on the distortion of corporate social

performance concept. The research analyzed that the past researches and
found some reason of emerging fall in the interest of corporate social
performance research among the scholars. The paper also suggested models on
the basis of which the researcher explained that why the CSP concept has lost
its importance and development. Further, the researcher depicted some model

which the researcher can used in their research related to corporate social
performance. The paper argued that tensions and contradictions are the
starting point to develop the CSP concept. CSP has an umbrella of activities
which need to measure differently in order to move the researches from a
simple concept to development.

TRUSCOTT, BARTLETT, TRWONIAK (2009), paper The reputation of

Corporate Social Responsibility industry in Australia in Australian marketing
journal, based on case study methodology. On the basis of the interview of key
persons of industries in Australia, the term CSR has been explained. The
industrialist revealed that CSR increasingly has become significant. They
shared their views of CSR in economic, legal and ethical roles of business in
society. Beside this, the industrialist viewed CSR as a model of corporate
reputation.

SHAH, BHASKAR (2010), has taken a case study of public sector undertaking
i.e. Bharat Petroleum Corporation Ltd. in their research work. The research has
discussed that there is a broad relationship between the organization and
society. Organization has its existence only with the society. Organization used
the resources/inputs of the society like material and human etc. In reverse, the
organization provides services to the society. From the case study of the BPCL,
it was found that company has taken a lot of initiatives in order to serve the
society

HARTMAN (2011), article Corporate social Responsibility in the food sector

in European review of agriculture economics journal, analyzed the importance
of CSR in food sector, particularly those companies which have high brand.

CSR is an important part of these companies. But SMEs are less capable in
discharging their obligation towards society. Further, the research found that
food sector always tries to improve the controlling and discharging its services
towards consumers. Consumers also prefer those brands or food firms which
give preference to CSR activities and provide good product and services.

BOROGONOVI, VERONICA (2011), article in knowledge@ Wharton, stated that

today, CSR has different meaning for different companies. Some termed CSR in
the sense of social issues while other for environmental issues. But there are
not any mandatory guidelines for CSR so that the problem of areas of CSR can
be sort out. In addition to this, the researcher discussed about various views
and plans of government and other authorized institution like union corporate
minister like Mr. Murli Deora, Companies act 1956, Companies bill 2008 and
2009, Dhaval udani (CEO of non-governmental organization), FICCI etc. All
these institution and persons presented their ideas and bills about CSR
requirement. The paper also differentiates the term CSR from other one like
Corporate Philanthropy, CSV (creating Share Value) etc. CSR has defined in
such a way that how the businesses are conducting their activities in society
marked at the place.

BRAMMER, JCAKSON & MATTEN (2012), study entitled as Corporate Social

Responsibility and institutional theory: new perspective on private governance
in Social economic review depicted that CSR is not only a voluntary action but
beyond that. In this study, CSR had defined under institutional theory. The
institutional theory stated that corporate social activities are not only voluntary
activities but it is a part of interface between business and society. Regulation/
governance are necessary for enhancing the corporate performance of

businesses through CSR. The theory also suggested that in what form
companies should take its social responsibilities whether historical, political or
legal form.

AGUNIS, GLOVAS (2012), Paper entitled what we know and dont know about
corporate social responsibility: A review and research agenda in Journal of
management, based on 588 journal articles and 102 books. The study provided
a framework of CSR actions which affects external as well as internal
stakeholders and outcomes of such actions. The paper also enhanced the
knowledge regarding levels, forms of CSR; need to understand CSR with
outcomes etc. further the researcher also suggested a framework of research
design, data analysis and measurement for future research of CSR.

THE ECONOMIC TIMES (2012), news highlighted the views of former

president Dr. APJ Abdul Kalam in a CSR award function organized by industry
body Assocham. Kalam said that companies should devote some part of its goal
to corporate services. It should make mandatory for all the companies to spend
a percentage of its profit on corporate social responsibility. Kalam also
discussed about the proposed bill on corporate spending on CSR. They
assumed greater importance of CSR in building the lives of the countrys
citizens. An article published in The Economic Times named as CSR: A cloak
for crooks on 21 Oct. 2012 explored that there are so many companies which
have engaged in Corporate Social Responsibility yet they are suffering from
financial crisis , fraud and other unsocial causes. In this article, an example
has been taken about the company Satyam Computer Services. the company
has won several awards in the area of CSR which includes rural communities
commitment and services like healthcare, education and water.

BHATTACHARYYA & CHATURVEDI (2012), article entitled CSR looks set to

emerge as an independent stream with measurable output on India CSR site,
stated about the proposed bill of CSR that how the bill will affect the
companys policies. The researchers presented their views and said that due to
this bill, companys activities will change a lot the companies who has not
engaged in CSR activities till now, will start investing on society. Further, who
has already engaged in these areas will get a strong foundation or bond with
the society.

BIBHU PARSHED (2012), article presented that CSR is the face of industry
face of doing trade. Bibhu said that today, corporate houses took CSR as a
medium fulfillment of profit greed of corporate houses. Further the article
explored that companies today invests in a lot of areas like child labour, ground
water, food, education, employment etc. but nobody is aware about the
essential need of worlds poor. The article suggested that profit earning is a
natural fact of companies but CSR is beyond the natural and statutory
obligation of the companies. At last it was concluded in the article that
sustainable development is the development of society as well as the company
in a balanced way.

BANSAL, PARIDA, KUMAR (2012), paper entitled Emerging trends of

Corporate Social Responsibility in India in KAIM Journal of Management and
Research analyzed 30 companies of 11 sectors listed in the Bombay Stock
Exchange with the help of their annual reports. Some of these sectors were
Transport Equipment sector, Finance and Metal Mining sector, IT & Power,

Capital goods, Telecom, Housing, FMCG, Oil & Gas and Cipla. The paper
considered the nature and areas of society in which the companies are
investing. By considering all those areas it was concluded in the paper that
today companies are not working only to earn profit but also have realized the
importance of being social friendly. So, on the basis of the paper it can be said
that social responsibility has now started taking a turn in the new direction.

THE ECONOMIC TIMES (11 JAN.2013), news highlighted about the company
Dells strategy of motivating its employees in initializing CSR. The news
discussed that companys employees are the power that forced the company to
do more for the society. Company with its employees has engaged in social
responsibility activities in the areas of education, environment and employees
welfare. Beside Dell Company, the news also discussed about other companies
like Maruti and Gogrej that these companies also provide induction training to
its employees for preparing them for community services.
WINDSOR

(2001),

article

examined

the

future

of

Corporate

Social

Responsibility or the relationship between business and society in long run.

The researcher tried to find out that whether the organization and society will
come closer to each other in future or not and what will be the changing phase
of CSR. With the help of history or past trend of CSR, Carolls model analysis
and in global context, the researcher found three emerging alternatives of CSR
i.e. conception of responsibility, global corporate citizenship, stakeholder
management practices.

NIGEL SARBUTTS (2003), the paper explored the way of doing CSR by small
and medium sized companies. The research depicted that a structured
approach to managing corporate reputation and profit maximization of SMEs

through CSR. The societal activities of small and medium sized companies is
based on their cost is Benefit Analysis. Small Corporation always struggle for
more reputation and minimization of risk. In such a situation, CSR comes as
hope for these companies. Large companies have so many resources for
implementing CSR activities but SMEs have less resources. It can be a barrier
for them to stay in the market. So, in that situation by imparting much
information, proper utilization of resources, doing well for businesses, SMEs
can minimize their risk and manage CSR.