A project report on-

ENVIRONMENTAL SCANNING
OF NESTLE

Submitted to Mumbai University under Partial Fulfillment ofOf the requirement of the Degree of

M.COM (BUSINESS MANAGEMENT) PART 1

Under the Guidance Of-

Prof. S.N. CHITALE

SUBJECT

STRATEGIC MANAGEMENT
VPM S
K.G Joshi College of Arts
N.G Bedekar College of Commerce
Thane (W)
Academic Year: 2014-15

Submitted By-

Miss. PAYAL AMBHORE

Roll No. 17
DECLARATION

I, Miss. Payal Ambhore , student of V.P.MSK.G.Joshi College of Arts and

N.G.Bedekar College of Commerce, M.COM PART-I (BUSINESS
MANAGEMENT), hereby declare that I have completed this project on
ENVIRONMENTAL SCANNING OF NESTLE in the Academic Year 2014-15.
This information submitted by me is true and original to the best of my knowledge
and belief.

Student
(PAYAL KISHOR AMBHORE)
Place: Thane
Date:

ACKNOWLEDGEMENT
To accomplish a project it involves a lot of effort and contribution from a number
of people. It is thus an opportunity for me to thank those people who have helped
me generously in the completion of this project.

I owe great many thanks to a great many people who helped and supported me
during doing this project.

I am highly indebted to our Principal Dr. Mrs. Shakuntala A. Singh Madam of,
Joshi Bedekar College, for extending her support and giving me an opportunity. I
am also thankful to our coordinator Mr. D.M. Murdeshwar Sir for their support and
encouragement.

My deepest and special thanks to Lecturer, Prof. S.N.Chitale the internal Guide of
the project for giving me guidance, full support and encouragement in completing
my project successfully.

I would also thank my Institution and my faculty members without whom this
project would have been a distant reality.

I also extend my heartfelt thanks to my family and for giving guidance and for
their patience and understanding me while I am busy with my project work. Lastly
I am thankful to God for giving me strength, spirit and also his blessings for
completing my project successfully.

 TABLE OF CONTENTS
Sr No.
1

Particulars
Chapter 1
Environmental Scanning
Introduction and Definition
Need for environmental scanning
Techniques/ Approaches of
environmental Scanning.

Chapter 2
SWOT Analysis
Business Environment
Meaning, Definition and
components of Business environment
Internal and External Environment
Chapter 3
Nestle Company Profile
Products of Nestle
SWOT analysis
Environmental scanning
Internal and External environment
in Nestle company
Porters Five Forces Analysis

Page No.

1-4

5-16

17-35

Chapter 4
Key success Factors of Nestle
Conclusion
Bibliography

36-39