Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Dr."Volker"Trautz"
1"
Outline
Innovation in perspective
Chemical industry life cycle
Evolution of R&I over the industry life cycle
Consequences for innovation management
Outlook
Conclusion: a personal perspective
Dr."Volker"Trautz"
2"
Dr."Volker"Trautz"
3"
When
Aminoacids
1805
Lead-Acid Battery
1854
1861
Liquid Crystals
1888
Haber-Bosch process
1910
Nylon (polyamide)
1935
Teflon (PTFE)
1938
Polypropylene
1953
Carbon Fiber
1958
Spandex (Polyesther)
1959
Time-released medication
1960s
Dr."Volker"Trautz"
4"
1800"
Haber<Bosch"
FerIlizer"
Aspirin"
1900"
1850"
TNT"
Natural""
""
rubber"
Air"separaIon"
Fracking"
Pill"
1950"
Polymers"
Today"
OLED"
Fischer<Tropsch"
Daniell"Element"
Teon"
<"5"years""""
Viagra"
5<10"years""""
10<20"years""""
Lotus"eect"
>"20"years""""
Source:"Evonik"Industries"
Dr."Volker"Trautz"
5"
5"
Dr."Volker"Trautz"
6"
Low
High
Product-line extensions
into existing markets
Success rate: 40-50%
Time to commercialization:
2-5 years (average 4)
Source:"McKinsey"on"
Chemicals,"2013"
2"
1"
1850"
1900"
1950"
2000"
Dr."Volker"Trautz"
8"
1. Creation of champions
Characteristics R&I:
Strong centralized R&I / critical mass
Strong links between universities and
industrial R&I
Positive attitude towards innovation
Company leaders often former scientists
Business generally less risk
averse
1"
1850"
1900"
1950"
2000"
Dr."Volker"Trautz"
9"
2"
1920"
1950"
Dr."Volker"Trautz"
10"
1950"
Globalization
Focus on competitive strengths, segments for
competitive edge
Transformational portfolio changes (M&A)
Increased importance of financial
community
New champions from new regions
Sustainability more and more important
2000"
Dr."Volker"Trautz"
11"
3"
1950"
2000"
Dr."Volker"Trautz"
12"
1950"
2000"
13"
Typical#R&I#intensity#
12%#
10%#
7A12%#
8%#
6%#
3A8%#
4%#
7A12%#
1A4%#
2%#
0.5A2%#
0%#
Pharma#
Fine#/#Specialty#
chemicals#
Polymers#
Dr."Volker"Trautz"
Petrochemicals#/#
Base#chemicals#
14"
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R&D$Intensity,$%$
10.0%$
14.1%%
8.0%$
6.0%$
4.0%$
2.0%$
0.0%$
Dr."Volker"Trautz"
15"
465
China
284
Japan
165
Germany
92
South Korea
63
India
44
Russia
40
Brazil
33
39.1%%
33.9%%
21.7%%
5.3%%
Asia%
Americas%
Dr."Volker"Trautz"
Europe%
ROW%
16"
Ecology(
Economy(
Dr."Volker"Trautz"
17"
Outlook
Strong influence of ambition of individual companies
Need to balance short term financial objectives versus longer
term strategic vision
Trends:
Open innovation
New and more extensive collaboration models
Partnerships
18"
19"