To Study the services proviced by Airtel & its market share

on
Airtel
Submitted in the
Partial Fulfillment of receiving for the award of degree.
Bachelor of business administration (Industry Integrated)
Under the guidance of
Mr. Amit Chakrapani
(Director Academics)
Ist Semester
(Session 2003-2006)
Submitted to: Controller of examination
MD University
Rohtak

Submitted by: VINAY SINGH

BBA (II), IST SEM.
Roll No.

DAV INSTITUTE OF MANAGEMENT

Acknowledgement
I feel the pleasure to have an opportunity to express my deep and sincere feelings of gratitude
towards those personalities who positively helped me to convert my hopes in reality.

I am indebted to my principal director Dr. N.k. Sharma & Mr. Amit Chakarpani (director
academics) with sincere regards for their valuable time spared for me and for the genuine
interest improvising me the information regarding the project.
Besides this I am thankful to my course coordinator Miss Suman Rana for giving me fullfledged support in pursuing this project
Last but not the least; I thankful to the various corporate in Faridabad and industry people, who
spread their precious time in making me aware of the telecom industry.

PREFACE

No professional curriculum is considered complete without work experience. Every individual

who is doing management studies has to undergo this phase of practical study before he/she can
consider himself/herself fully qualified as potential manager.
I got an opportunity to do training with AIRTELs DSA named Grace N Tel. I under take the
training in my 1st semester, on analysis of strategic of private companies in telecom industry.
The basic aim of my study was to know how to deal with customer & how I can make better
relation with them.

People affiliated with management studies have a different view on this aspect of management
that classroom studies have nothing to do with practical work. But during my research I
realized that a training report plays a crucial part as it prepares a BBA for the impending
responsibility that awaits him/her in the future. It integrates the theoretical aspects with the
practical life and helps in understanding business solutions in a better manner.

TABLE OF CONTENTS
SR.NO.

CONTENTS

1.
2.
3.

EXECUTIVE SUMMARY
INTRODUCTION OF THE AIRTEL
OBJECTIVE OF THE STUDY

4.

SCOPE OF THE STUDY

5
5.1
5.2

CONCEPTUALIZATION OF THE STUDY

Introduction of the AIRTEL
Research conducted on the AIRTEL

6.

RESEARCH METHODOLOGY
6.1
6.2
6.3
6.4
6.5

Research Design
Sample selection
Data collection
Methods of data analysis
Limitations of the study
DATA ANALYSIS

7.1
7.2
7.3

Study related to the AIRTEL

Survey conducted
Charts and graphs

7.

8.
9
10.

11.

RESULTS OF THE ACTUAL SURVEY

KEY RECOMMENDATIONS
ANNEXURES
1a. BROACHERS
1b. QUESSTIONAIRE
BIBLIOGRAPHY AND REFERENCES

PAGE NO.
02
06

EXECUTIVE SUMMARY
Mobiles are very popular in India from a last decade and from time to time there have been a
great change in the way of telecom industry due to some reasons. The reasons for the slowing
down of this industry are;
Large number of competitors in the telecom

market, and a huge competition

between them.
Not providing the good infrastructure facilities.
A time-to-time increase in the demand of mobiles. The fluctuating mind of the

present consumer.
Airtel of Bharti enterprise is a leading mobile service provider is now the number one player in
the in the mobile services in India. But as, time is passing the competition is becoming tough
and tough. However, the Airtel is facing some problem in the market. This project mainly
analyses the current selling story, market size and growth of the Airtel in the city of Faridabad
and tries to find out the reason for fall in the sale of Airtel. This project mainly finds that the
following factors are responsible for the above: Price (price strategies)
Service (services provided to the customer)
Demand (customers preference)
This project tries to give some solutions in the form of recommendations in the project report.

INTROUDUCTION TO THE STUDY

The world of today is moving fast and the roads are like ant pathway. Everybody is running
hard to earn one time meal. In this fast moving world what we are leaving behind is culture and
relations.
We cannot survive if we will not run with time so it is the requirement of time to move
along with. In this service sector what most people require is the communication with others
without wasting their time.
Mobile services is one of the latest technology in demands which able us to
communicate with in seconds at lower cost.
I worked with AIRTEL for training session what AIRTEL is all about in brief AIRTEL
is product name of a company that leads Bharti Cellular Ltd.
Airtel comes to you from Bharti Cellular Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises. Bharti provides
a range of telecom services, which include Cellular, Basic, Internet and
recently introduced National Long Distance. Bharti also manufactures and
exports telephone terminals and cordless phones. Apart from being the
largest manufacturer of telephone instruments in India, it is also the first
company to export its products to the USA. Bharti is the leading cellular
service provider, with a footprint in 18 states covering all four metros and
more than 8 million satisfied customers.
It provides mobile services to more & more customer cheaper rate with more value added
services. Now it is providing both postpaid & prepaid services.
Airtel Prepaid:AIRTEL PREPAID Card is the simplest way to go cellular. AIRTEL PREPAID is India's
largest and leading prepaid cellular brand. With AIRTEL PREPAID you don't need to worry
about paying security deposits, monthly rentals and bills. AIRTEL PREPAID offers maximum
value for money through its customer friendly features like choice of tariff plans, pre-activated
STD / ISD facility, national and international roaming till the last rupee with no security
deposits, pre-activated SMS, and voice mail service. AIRTEL PREPAID is available at over

8000 retail outlets spread across the length and breadth of Kolkata. AIRTEL PREPAID
recharges come in the form of scratch cards that carry attractive pictures of your favourite stars
like ShahRukh Khan and Kareena Kapoor. These scratch cards are simple to use and easy to
carry and store. AIRTEL PREPAID makes life really simple, doesn't it?
AIRTEL PREPAID Benefits
AIRTEL PREPAID brings you some amazing features that are hard to resist if you are
looking for simple convenience and no hassles.

Pre-activated STD / ISD facility till the last rupee

Pre-activated SMS
Mobile to Mobile STD @ 2.99/Free Caller Line Identification
Easy and Simple Recharging
No Bills
No Rentals
No Security Deposits
Minimal paperwork
24 hours toll-free recharging, balance and validity enquiry service in English, Bengali
and Hindi
Roaming: National and International Roaming (Incoming calls) Voice Mail Service

Value Added Services on AIRTEL PREPAID

i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
xi.
xii.

Call Line Identification (CLI)

Voice Dial Services
International Roaming - 66 countries worldwide
National Roaming across 700 destinations
ATM recharging
Vernacular SMS (Hindi/Bengali)
Star Peep
Flash SMS
Blink SMS
Mobile Messenger
Ring tones and Logos
MMS

AIRTEL POSTPAID:Airtel welcomes you to a vibrant world of unlimited opportunities. More

exciting, innovative yet simple new ways to communicate, just when you
want to, not just through words but ideas, emotions and feelings. To give
you the unlimited freedom to reach out to your special people in your
special way.
As an Airtel Post-paid customer you can enjoy the following facilities Easy Billing
Now enjoy the luxury of viewing details of your last 3 billing cycles and the
convenience of paying your Airtel bill online! Experience complete freedom
with Airtel!
Call Divert, Call Hold and Call Wait
Avail of special services like call waiting, call hold and call divert all with
your Airtel postpaid connection!
Short Messaging Service (SMS)
With Airtel's Short Messaging Service (SMS), send unlimited messages and
jokes to your friends and colleagues, anytime anywhere!
Caller Identification
Call Identification gives you the power to know the phone number of the
calling party even before you answer the call, thus giving you the choice to
either reject or take the call. It provides the added advantage of saving the
incoming number directly in the Handset Phone Book. So that the next time
you want to call the same person, you don't need to retype his number,
simply use your phone book.
Voice Mail
Voice Mail lets you receive messages even when your handset is switched

off or when you are outside the coverage area. You can listen to your
messages whenever you feel like, from anywhere in the world. Voice Mail
can store up to 75 messages, with each message of two-minute duration.
STD/ISD Facility
Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and
Overseas from your cellular phone!
Roaming (National and International)
Airtel's Roaming service allows you to use your mobile phone to make or receive calls from
almost anywhere in India and abroad! Enjoy roaming within the country as well as across
international.

OBJECTIVE OF THE STUDY

To find out the awareness of airtel postpaid connection & other postpaid
connection in customer.
To know the advantages given by the Airtel & other connection like Hutch,
Reliance & Idea.
To know the factors that why airtel is number one among the mobile service
providers.
To know the market share of Airtel & other mobile connection provider.
To know the customer preference about Airtel.
To attain the marketing skills.
To prepare myself for future assignments by enhancing my confidence & my
moral.

SCOPE OF THE STUDY

Each want to become popular in the market. So that the organization always compares
itself with the competitive organization.
After knowing the popularity of brand in the market, the other organization will improve
them they will know that why that brand is getting more success in existing market.
After the comparative studies of different brand an organization can improve them. So the
studies of popular brands are very important for all organizations / industries.
In this way industries can improve the market share and increase in the market share is
useful for the organizations/ industries.
.

The world of today is moving fast and the roads are like ant pathway. Everybody is running
hard to earn two time meals. In this fast moving world what we are leaving behind is culture
and relations.
We cannot survive if we will not run with time so it is the requirement of time to move
along with. In this service sector what most people require is the communication with others
without wasting their time.
Mobile services is one of the latest technology in demands which able us to
communicate with in seconds at lower cost.
I worked with AIRTEL for training session what AIRTEL is all about in brief AIRTEL
is product name the company that leads Bharti Cellular Ltd
INTRODUCTION OF THE BHARTI TELE-VENTURES
"as we spread wings to expand our
capabilities and explore new
horizons, the fundamental focus
remains unchanged: seek out the
best technology in the world and put
it at the service of our ultimate user:
our customer."
Sunil bharti mittal (group chairman
and managing director)

Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for

promoting investments in telecommunications services. Its subsidiaries
operate telecom services across India. Bharti Tele-Ventures is India's
leading private sector provider of telecommunications services based on a
strong customer base consisting of approximately 9.83 million total
customers which constitute, approximately 9.06 million mobile and
approximately 776,000 fixed line customers, as of October 31, 2004.

Bharti enterprises have been at the forefront of technology and have

revolutionized telecommunications with its world-class products and
services.
Established in 1985, bharti has been a pioneering force in the telecom
sector with many firsts and innovations to its credit, ranging from being the
first mobile service in Delhi, first private basic telephone service provider in
the country, first Indian company to provide comprehensive telecom
services outside India in Seychelles and first private sector service provider
to launch national long distance services in India. As of October 31, 2004,
bharti had approximately 9.83 million total customers nearly 9.06 million
mobile and 776,000 fixed line customers.
Its services sector businesses include mobile operations in Andhra Pradesh,
Channei, Delhi, Gujarat, Haryana, Himachal Pradesh, karnataka, kerala,
kolkata, Madhya Pradesh circle, Maharashtra circle, Mumbai, Punjab,
Rajasthan, Tamilnadu, Uttar Pradesh (east) circle, Uttar Pradesh (west)
circle and Jammu & kashmir. In addition, it also has fixed-line operations in
the states of Madhya Pradesh and Chattisgarh, Haryana, Delhi, karnataka
and Tamilnadu and nationwide broadband and long distance networks.
Bharti has recently launched national long distance services by offering data
transmission services and voice transmission services for calls originating
and terminating on most of Indias mobile networks.
The company is also implementing a submarine cable project connecting
Chennai-Singapore for providing international bandwidth.
Bharti enterprises also manufacture and exports telephone terminals and
cordless phones. Apart from being the largest manufacturer of telephone
instruments, it is also the first telecom company to export its products to
the USA.
Bharti Infotel Limited will have 3 Strategic Business Units namely:

1) Fixed Line Services

2) Long Distance
3) Group Data Services

Business Strategy: Bharti Tele-Ventures' strategic objective is

To capitalize on the growth opportunities that the Company
believes are available in the Indian telecommunications market and
consolidate its position to be the leading integrated
telecommunications services provider in key markets in India, with
a focus on providing mobile services.
The Company has developed the following strategies to achieve its strategic
objective:

Focus on maximising revenues and margins;

Capture maximum telecommunications

minimum geographical coverage;

Offer multiple telecommunications services to provide customers with

a "one-stop shop" solution;

Position itself to tap data transmission opportunities and offer

advanced mobile data services;

Focus on satisfying and retaining customers by ensuring high level of

customer satisfaction;

Leverage strengths of its strategic and financial partners; and

Emphasis on human resource development to achieve operational

efficiencies.

revenue

Businesses: Bharti Tele-Ventures current businesses include

Mobile services

Fixed-line

National and international long distance services

VSAT, Internet services and network solutions

potential

with

Competitive Strengths: Bharti Tele-Ventures believes that the following elements will contribute to
the Company's success as an integrated telecommunication services
provider in India and will provide the Company with a solid foundation to
execute its business strategy:

Nationwide Footprint - As of October 31, 2004, approximately 96% of

India's total mobile subscribers resided in the Company's nineteen
mobile circles. These 19 circles collectively accounted for
approximately 56% of India's land mass;

Focus on telecommunications to enable the Company to better

anticipate industry trends and capitalize on new telecommunicationsrelated business opportunities;

The strong brand name recognition and a reputation for offering high
quality service to its customers;

Quality management team with vision and proven execution skills;

and

The Company's strong relationships with international strategic and

financial investors such as SingTel, Warburg Pincus, International
Finance Corporation, Asian Infrastructure Fund Group and New York
Life Insurance.

The key demographics of Bharti Tele-Ventures' mobile circles are set below.
The key demographics of Bharti Tele-Ventures' mobile circles are set
forth below.

All
India

Bharti
Circles

Bharti as % of
All India

Number of circles
Area of the circles (in '000 sq km)(1)
Population in the licensed areas (in
Mn)(2)
Market Mobile subscribers in the
licensed areas (in Mn) (3)
Market DELs in the licensed area (in
Mn) (4)
Number of vehicles in the licensed
areas (in '000s)(5)

22

16

73%

3,278

1,848

56%

1,027

593

58%

34.77

33.40

96%

37.7

30.7

81%

36,132

29,025

80%

(1) Area estimates are from National Census, 2001.

(2) Population estimates for all the circles other than the metropolitan
areas are as per National Census, 2001 and are as of March 1, 2001.
Population estimates for the Uttar Pradesh (West) circle is 37% of the total
population of the state of Uttar Pradesh.
(3) Based on data released by the COAI on the total number of mobile
subscribers in the circles as of October 31, 2004.
(4) DELs as on March 31, 2002. Based on data released in Parliament
questions and Government statistics as per The Financial Express
dated June 10,2002.
(5) Vehicles comprise four-wheeler and two wheeler non-commercial
vehicles and are derived from data released by the Motor Transport
Statistics of India as of March 31, 1997 in its most recent report.

History
Highlights of Bharti history, collaborations and achievements are
given below.

1995

Bharti Tele-Ventures Limited incorporated on July 7,

1995.
Bharti Cellular launched mobile services Airtel in Delhi.

1996

Bharti Telenet launched mobile services in Himachal

Pradesh.

1997

Bharti Telenet obtained a license for providing fixedline services in Madhya Pradesh circle.
Bharti Telecom formed a joint venture, Bharti BT, for
providing VSAT services.

1998

Bharti Telecom formed a joint venture, Bharti BT

Internet for providing Internet services.
First Indian private fixed-line services launched in
Indore
in the Madhya Pradesh circle on June 4, 1998
by Bharti Telenet thereby ending fixed-line services
monopoly of DoT (now BSNL).

1999

Warburg Pincus (through its investment company

Brentwood Investment Holdings Limited) acquired equity
interest in Bharti Tele-Ventures.
Bharti Tele-Ventures acquired an effective equity
interest in Bharti Mobile (formerly JT Mobiles), the
mobile services provider in Karnataka and Andhra
Pradesh circles.

2000

New York Life Insurance Fund, or NYLIF, acquired a

equity interest in Bharti Cellular.

2000

Bharti Tele-Ventures acquired an effective equity Interest

in Bharti Mobinet (formerly Skycell Communications),
the mobile services provider in Chennai.
Bharti Tele-Ventures acquired equity Interest of
Telecom Italia and Bharti Telecom in Bharti
Telenet
thereby making Bharti Telenet a 100% subsidiary of
Bharti Tele-Ventures.
SingTel (through its investment company Pastel Limited)
acquired STET's equity interest in Bharti Tele-Ventures.
Bharti Tele-Ventures acquired an additional effective
equity interest in Bharti Mobile resulting in Bharti TeleVentures holding an effective 74% equity interest in
Bharti Mobile.

2001

Bharti Telesonic entered into a joint venture, Bharti

Aquanet, with SingTel for establishing a submarine
cable landing station at Chennai.

Bharti Tele-Ventures acquired NYLIF's equity interest in

Bharti Cellular.
Bharti Cellular acquired a 100% equity Interest in
Bharti
Mobitel (formerly Spice Cell), the mobile
services provider in Kolkata.
Bharti Tele-Ventures acquired equity interest in Bharti
Cellular from British Telecom, thereby making Bharti
Cellular its 100% subsidiary.
Bharti Tele-Ventures acquired an additional equity
interest in Bharti Mobinet from Millicom International
and BellSouth International.
Punjab license restored to Bharti Mobile by the DoT and
migration to NTP- 1999 accepted
Bharti Cellular entered into license agreements to
provide mobile services in eight new circles following
the fourth operator mobile license bidding process.
Bharti Telenet entered into license agreements to
provide fixed-line services in the Haryana, Delhi, and
Tamilnadu and Karnataka circles.
Bharti Telesonic has entered into a license agreement
with DoT to provide National Long Distance Services
in India 2001 and has been the first service provider to
start service in the country.
Bharti Aquanet, Bharti Telesonic and Bharti Cellular have
entered into license agreements with the DoT to provide
ISP services in India.

2002

Bharti launched mobile services in Gujarat, Haryana,

Kerala, Madhya Pradesh circle, Maharashtra, Mumbai,
Punjab, Tamilnadu, Uttar Pradesh (West) circle.
Bharti listed on the National stock Exchange, Bombay
Stock Exchange and the Delhi Stock Exchange on
February 18, 2002.
Bharti entered into a license agreement with the DoT
to provide international long distance services in India.
Bharti launched fixed-line services in the Delhi, Haryana,
Karnataka and Tamilnadu license areas.
Bharti became the first private telecommunications
services provider to launch international long distance
services

MANAGEMENT STRUCTURE: -

The group has been structured to create functional and operational

specialisation with a linear vision of business lines and functional areas.
The Company is headed by Chairman and Group Managing Director- Sunil
Bharti Mittal who is assisted by two Joint Managing Directors- Akhil Gupta
and Rajan Bharti Mittal. The Company also has two Presidents- President
Mobile Services and President Infotel Services, this responsibility includes
Fixed-line, Long Distance and Broadband Services. The Presidents report to
the Group Chairman and Managing Director. The head of units and SBUs
report to the respective business's President.
An apex team of Corporate Directors has been constituted. The corporate
directors have supervisory and strategic responsibilities for functional areas
across business lines. The directors oversee functional areas including
Business Development, Human Resources, Marketing, Corporate
Communication, IT & Technology, Finance, Legal, Corporate Affairs,
Corporate Strategy & Planning and Supervisory Director cum Chief Mentor mobility.
The organisation structure is designed to ensure that identical businesses
are run along similar lines and best resources in any functional field, be
tapped to serve the best interests of the entire group.

Mobile Division: Overview

Bharti Tele-Ventures vision for its mobile business is To make
mobile communications a way of life and be the customers first
choice.

The mission is to meet the mobile communication needs of the customer

through 1) error free service 2) Innovative products and services and 3)
cost efficiency. The Companys strategic objective is to consolidate its
leadership position amongst the mobile service providers in India.
The Indian mobile market, according to the COAI, has increased from
approximately 1.2 million subscribers as of March 31, 1999 to
approximately 34.77 million subscribers as of October 31, 2004.
Despite this rapid growth, the mobile penetration rate in India, at
approximately 3.4% as of October 31, 2004, is significantly lower than the
average mobile penetration rate in other Asian and international markets.
The number of mobile subscribers in India is expected to show rapid growth
over the next four years. By 2006 it is projected at 50 million by COAI and
44 million by Gartner.
Bharti Tele-Ventures believes that the demand for mobile services in India
will continue to grow rapidly as a result of the following factors:

lower tariffs and handset prices over time;

growth in pre-paid customer category;

greater economic growth and continued development of India's

economy;

higher quality mobile networks and services; and

greater variety and usage of value added services.

Bharti Tele-Ventures, through its subsidiary has the licenses to provide GSM
services in all the twenty-three telecom circles in India. It proposes to
consolidate all its subsidiaries providing mobile services under Bharti
Cellular Limited.

Mobile Footprint
The map below depicts the location of, and provides certain information for,
Bharti Tele-Ventures' existing mobile circles in India

Number of Mobile licenses held by us

Total mobile subscribers in India (in
millions)
Market mobile subscribers in our
license areas(5) (in millions)
Percentage of market mobile
subscribers to total mobile subscribers
in India

As of March 31,

As of Oct
31, 2004

1999(1) 2000(2) 2001(3)

2004(4)

23

1.12

1.88

3.58

34.77

0.21

0.57

1.28

33.40

18%

30%

36%

96%

1) Comprises the circles of Delhi and Himachal Prade2) Comprises the

circles of Delhi, Himachal Pradesh, Karnataka and Andhra Pradesh3)
Comprises the circles of Delhi, Himachal Pradesh, Karnataka, Andhra
Pradesh and Chennai.
4) Comprises the sixteen operational circles of Bharti Tele-Ventures
5) Based on data released by the COAI on the total number of persons
subscribing to mobile services in our licensed areas

Mobile Strategy

Capture maximum telecommunications revenue potential with

minimum geographical coverage to maximize its revenues and
margins.

Build high quality mobile networks by deploying state-of-the-art

technology to offer superior services.

Use the experience it has gained from operating its existing mobile
networks to develop and operate other mobile networks in India and to
share the expertise across all of its existing and new circles.

Attract and retain high revenue generating customers by providing

competitive tariffs, offering high quality customer support, proactive
retention programs and roaming packages across all of its mobile
circles.
Provide affordable tariff plans to suit each segment of the market with
a view to expand the reach, thereby increasing the mobile customer
base rapidly.

About AIRTEL
Airtel comes to you from Bharti Cellular Limited - a part of the
biggest
private
integrated
telecom
conglomerate,
Bharti
Enterprises. Bharti provides a range of telecom services, which
include Cellular, Basic, Internet and recently introduced National
Long Distance. Bharti also manufactures and exports telephone
terminals and cordless phones. Apart from being the largest
manufacturer of telephone instruments in India, it is also the first
company to export its products to the USA. Bharti is the leading
cellular service provider, with a footprint in 18 states covering all
four metros and more than 8 million satisfied customers.

The Airtel visual identity has different elements that work together to create a strong and
consistent identity for the brand. The most important of these are:
The Airtel Logo

The Airtel logo is a strong, contemporary and confident symbol for a brand
that is always ahead of the rest. It is a specially drawn word mark.
The Airtel Image style
It incorporates two solid, red rectangular forms whose counter form creates
an open doorway.
The Airtel Typographical style
The title case lettering with its capital 'A' was deliberately chosen to
reinforce the brand's leadership position. The red dot on the letterform 'I'
cues Airtel's focus on innovation.. The words 'Express Yourself' are very
much part of the brand identity.
The Airtel Colour Palette
The lettering is grey so that the pure black of Airtel is visually unharmed

Company Profile
It provides mobile & broadband services to more & more customer cheaper rate with more
value added services. Now it is providing both postpaid & prepaid services.
Airtel Prepaid:AIRTEL PREPAID Card is the simplest way to go cellular. AIRTEL PREPAID is India's
largest and leading prepaid cellular brand. With AIRTEL PREPAID you don't need to worry
about paying security deposits, monthly rentals and bills. AIRTEL PREPAID offers maximum
value for money through its customer friendly features like choice of tariff plans, pre-activated
STD / ISD facility, national and international roaming till the last rupee with no security
deposits, pre-activated SMS, and voice mail service. AIRTEL PREPAID is available at over
8000 retail outlets spread across the length and breadth of Kolkata. AIRTEL PREPAID
recharges come in the form of scratch cards that carry attractive pictures of your favourite stars
like ShahRukh Khan and Kareena Kapoor. These scratch cards are simple to use and easy to
carry and store. AIRTEL PREPAID makes life really simple, doesn't it?
AIRTEL PREPAID Benefits
AIRTEL PREPAID brings you some amazing features that are hard to resist if you are
looking for simple convenience and no hassles.

Pre-activated STD / ISD facility till the last rupee

Pre-activated SMS
Mobile to Mobile STD @ 2.99/Free Caller Line Identification
Easy and Simple Recharging
No Bills
No Rentals
No Security Deposits
Minimal paperwork
24 hours toll-free recharging, balance and validity enquiry service in English, Bengali
and Hindi
Roaming: National and International Roaming (Incoming calls) Voice Mail Service

Value Added Services on AIRTEL PREPAID

xiii.
xiv.
xv.
xvi.
xvii.
xviii.
xix.
xx.
xxi.
xxii.
xxiii.
xxiv.

Call Line Identification (CLI)

Voice Dial Services
International Roaming - 66 countries worldwide
National Roaming across 700 destinations
ATM recharging
Vernacular SMS (Hindi/Bengali)
Star Peep
Flash SMS
Blink SMS
Mobile Messenger
Ringtones and Logos
MMS

AIRTEL PREPAID Pack

MRP Rs. 199/- Includes Activation Fee and 8% service tax. Free Talktime of Rs 50/- (valid for
7 days from date of activation). is preloaded with every AIRTEL PREPAID SIM .
The customer has the choice of selecting any of the following denominations of Recharge Card
to recharge the AIRTEL PREPAID SIM card.
Recharge Cards

Top Up
RC54 RC108 RC216 RC324 RC540 RC1080 RC3240
Card 108
Denomination:

108

54

108

216

324

540

1080

3240

Service Tax

8%

8%

8%

8%

8%

8%

8%

8%

Processing Fee:

25

50

85

150

150

150

150

Talktime(Rs)

75

50

115

150

350

850

2850

25
25

Incoming

Free

Free

Free

Free

Free

Free

Free

Free

Validity (days)

NIL

10

20

30

30

60

1 yr

Grace Period

90 days

90
days

90
days

90
days

N/A

N/A

N/A

N/A

Incoming calls in
grace period

90 days 90 days 90 days 90 days

N/A

N/A

AIRTEL PREPAID Airtime Rates

Incoming calls

FREE

Incoming from any GSM across

India

FREE

Local
Outgoing calls to GSM/RIM WLL

Rs 2.49 per min

Outgoing calls to others

Rs 2.99 per min

STD/ISD
STD to Mobile - All distance
bands > 50 kms

Rs 2.99 per min

STD Scenarios (to PSTN / WLL

> 50kms)
50-200 Km

Rs 2.99 per min

N/A

N/A

200-500 Km & above

Rs 3.99 per min

500 Km & above

Rs 4.99 per min

ISD to 1st Slab** Countries

Rs 16.99 per min

ISD to 2nd Slab*** Countries

Rs 19.99 per min

ISD to 3rd Slab Counties

Rs 40.00

Note
1st Slab USA, CANADA, EUROPE, SOUTH EAST ASIA, SAARC, FAR EAST, WEST
ASIA & OTHER ASIA & OCEANIC COUNTRIES EXCLUDING COUNTRIES 3RD SLAB.
2nd Slab MIDDLE EAST ASIA, AFRICA.
3RD Slab - SHAKHALIN, SAO TOME & PRINCIPE, SOLOMON ISLAND, VANAUTU,
TOKELAU, TUVALU, COOK ISLAND, DIAGO GARCIA, CUBA, GUINEA BISSAU,
NAURU, NORFOLK ISLAND).
AIRTEL PREPAID SMS Rates
Outgoing SMS: Re.1.00 per message
Incoming SMS: Free of charge

AIRTEL POSTPAID: Airtel welcomes you to a vibrant world of unlimited opportunities. More
exciting, innovative yet simple new ways to communicate, just when you
want to, not just through words but ideas, emotions and feelings. To give

you the unlimited freedom to

reach out to your special people in your special way.
As an Airtel Post-paid customer you can enjoy the following facilities Easy Billing
Now enjoy the luxury of viewing details of your last 3 billing cycles and
the convenience of paying your Airtel bill online! Experience complete
freedom with Airtel!
Call Divert, Call Hold and Call Wait
Avail of special services like call waiting, call hold and call divert all with
your Airtel postpaid connection!
Short Messaging Service (SMS)
With Airtel's Short Messaging Service (SMS), send unlimited messages
and jokes to your friends and colleagues, anytime anywhere!
Caller Identification
Call Identification gives you the power to know the phone number of the
calling party even before you answer the call, thus giving you the choice
to either reject or take the call. It provides the added advantage of
saving the incoming number directly in the Handset Phone Book. So that
the next time you want to call the same person, you don't need to retype
his number, simply use your phone book.
Voice Mail
Voice Mail lets you receive messages even when your handset is switched
off or when you are outside the coverage area. You can listen to your
messages whenever you feel like, from anywhere in the world. Voice Mail
can store up to 75 messages, with each message of two-minute duration.
STD/ISD Facility
Now experience complete freedom like never before with Airtel! Our
STD/ISD facility allows you to make long distance calls in India and
Overseas from your cellular.

Roaming (National and International)

Airtel's Roaming service allows you to use your mobile phone to make
or receive calls from almost anywhere in India and abroad! Enjoy
roaming within the country as well as across international destinations!
PLAN OF AIRTEL POSTPAID

Bill plan

Airtel Airtel Airtel

150
150
150
Rs.450 Rs.900

Advance
Rental
Monthly No
Rental rental
for six
months
Local
call charges
(per minute)
A to A Re.1
A to mobile Rs.2
Airtel to Rs.2
Landline
STD call
charges
Airtel to Rs.2
Airtel
Airtel to Rs.3
Mobile
Airtel to Rs.3
Landline

Airtel
249

Airtel
399

Airtel
599

Airtel
999

Airtel
Jodi
plan

Rs.399

Rs.59
9

Rs.999 Rs.49
9

NA

No
rental
for
one
year

Rs.150 Rs.249

Re.1
Rs.2
Rs.2

Re.1
Rs.2
Rs.2

Rs.1
Rs.0.75 Rs0.5
Rs.1.25 Rs 0.75 Rs0.5
Rs1.25
Rs 1 Rs.1

Rs0.5
Rs0.5
Rs.1

Re.1
Rs.2
Rs.2

Re.1
Rs.2
Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.2

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.2

Rs.3

Rs.3

Rental
Toppings
Rs. 25 per Airtel
month to
mobile
at Rs.1
Rs. 75 per Airtel
month to
mobile
at Rs.1
and
STD at
Rs. 2

Airtel
to
mobile
at Rs.1
Airetl
to
mobile
at Rs.1
and
STD
at Rs.
2

Airtel NA
to
mobile
at Rs.1
Airetl NA
to
mobile
at Rs.1
and
STD
at Rs.
2

NA

NA

NA

NA

NA

NA

NA

NA

NA

NA

NA

NA

25

50

100

200

Unlimi
ted for
three
months

Free minutes NA
(Airtel to
mobile)

NA

NA

NA

NA

100

500@
30p

Free STD NA
minutes(Airte
l to any)

NA

NA

NA

NA

NA

NA

Unlim
ited
for
three
month
s
250
Mins
within
Jodi
therea
fter at
30p
NA

Free toppings
Free local NA
SMS(no of
SMS)

250
Mins
within
Jodi
thereaf
ter at
30p
NA

RSEARCH METHODOLOGY
The nature of my study was exploratory
DATA COLLECTION TECHNIQUES
The data has been collected through:
i. Primary Sources
II. Secondary Sources
PRIMARY SOURCES
For primary data collection a planned questionnaire was prepared keeping in mind
the objectives of the study. The data was generated through personal interview /
questionnaire. The response was later on tabulated and analysed to reach certain
conclusion and the findings have been presented in a definite shape. In all around 100
peoples response as studied, and then the percentage is taken.
This can be illustrated in the following way:
The primary data is collected through
Personal visit to corporates
Interview of residents
Interview of shopkeepers

SECONDARY SOURCES
The secondary data collection involves desk study and the net surfing , which was
carried out to obtain background information industry, trends,and new

developments. The main sources of information were magazines, newspapers,

websites and business journals

RESEARCH DESIGN : EXPLORATORY

DATA COLLECTION METHODS: Survey, Interview and questionnaire
SAMPLE SIZE : 1000
The data for the study was collected through a survey conducted in the selected
area of Faridabad. The data was collected through interview method and
through questionnaire as far the easiest method.
Personal interview with customers from various industries, corporate, shops,
and various residential areas has provided with useful information for this
study.
The secondary data for this study was collected through business magazines,
broachers and from websites.
A market survey was conducted in some specified areas of Faridabad
viz.N.I.T.1; N.IT.2; N.I.T.3; N.I.T.4; N.I.T.5; Nehru Ground; hardware Chwok;
Sector-15,16; Mujessar etc. to undertake the consumer awareness level,
preferences and tastes, problem and requirements.

Limitation of the study

The study is bound to come with some limitations and a constant that made efficiency of the
sane low and to extent deviated from is main line of thoughts. Though no stone was left
unturned to make study more precise, accurate to the objective yet there are some limitations,
which are not worthy to make my study meaningful.
Time was the major constraints for conducting study:
I have taken secondary data into considerations while undertaking my study.
Mostly employees were reluctant for providing information about their strategies related to
training.
The study involves lot of cost. Due to higher cost my visit was limited to certain companies.
As Faridabad is not an exact representation of total population, the result to extent may be
biased.

DATA ANALYSIS
OWNERSHIP OF MOILE PHONES

RESPONDENTS (IN %)
MOBILE PHONE
YES
NO

80
20

Type of cards used by customer

Type of card
Cash card
Sim card

Respondents (in%)
60
40

MOBILE SERVICES USED BY COUSTOMER

SERVICES USED BY COSTOMER

RESPONDENTS (IN %)
AIRTEL
HUTCH
RELIANCE
IDEA
TRUMP

25
22
18
15
10

AVERAGE BILLING PER MONTH

A
B

AVERAGE
BI LLING
BELOW RS. 350
RS. 350 TO 500
RS.500 TO 1000
MORE THAN 1000

RESPONDENTS (IN%)
45
25
20
10

PROBLEM FACED BY COUSTOMER

NETWORK RELATED
BILLING RELATED
CONNECTIVITY
RELATED
DOCUMENTATION
DISTRUBANCE
COUSTOMER CARE
ANY OTHER

RESPONDENTS IN
(%)
15
10
25
9
18
12
12

EXPECTATION FROM AIRTEL

EXPECTATION
GOOD SERVICES
BETTER
NETWORK
APPROPRIATE
BILLING
EASY
DOCUMENTATION
CUSTOMER
FRIENDLY
APPROACH
BILLING DETAIL

RESPONDENTS (IN%)
25
18
15
17
29
6

MARKET SHARE OF AIRTEL

RESULT OF THE ACTUAL SURVEY

The training was aimed at studying How to increase the sale of airtel postpaid in the
current time. The study was to formulate appropriate strategies to improve the
technique of sell of airtel postpaid.
The following result was drawn after acquiring the proper training: They feel the customers as a unknown person who need our help.
They should follow this technique that there is only one person who can
judge the great services is customer.
.
Thus this is the result of the survey after adequate study of the project.

Recommendations and Suggestion

The trainings should be given in a balanced and complete exposure by way of

practical experience.
To set a program of training of each trainee and modify as per progress report

periodically.

 The training record should be maintained to ascertain progress of trainees.

There should be periodic meeting with trainees in order to supplement theoretical

education imparted by the agency and to access their knowledge to contemporary

enviourment and preparation of examination.
The managers should act as guide & counselor to the trainees throughout the training

period and inculcate professional attitude so as to prepare him to meet the demands of
the profession and the enviourment.
The organization should see that regular performance appraisal from should be filled by

trainees every fortnightly

Name of the Costomer.

Address..
Contact No
Q.1 DO YOU HAVE THE MOBILE?
A.YES
Q.2

B. NO

WHAT IS YOUR PRESENT MOBILE CONNECTION?

A. AIRTEL

B. HUTCH

C. IDEA

D. DOLPHIN

E. ANY OTHER (PLEASE SPECIFY)

Q.3

HAVE YOU EVER CHANGED YOUR AIRTEL CONNECTION?

A.YES

B. NO

IF YES, WHY?
A. SERVICES
C. NO FAITH IN COMPANY
IF NO, WHY?
A. SERVICES
C. FAITH IN COPANY

B.
D.

HIGH COST
BAD RELATION WITH EXECUTIVE

B.COST BENEFITS
D. GOOD RELATION WITH COMPANY

Q.4. ACCORDING TO YOU, WHAT IS THE MOST IMPORTANT THING YOU

CONSIDER WHILE CHOOSING AIRTEL CONNECTION?
A. SERVICES
B.COST BENEFITS
C. FAITH IN COPANY

D. GOOD RELATION WITH EXECUTIVE

Q.5. ARE YOU SATISHFIED WITH YOUR PRESENT AIRTEL MOBILE CONNECTION?
A. HIGHLY SATISHFIED
B. SATISHFIED
B. DISSATISHFIED

D. HIGHLY DISSATISHFIEDAIRTEL

Q.6. DO YOU THINK THAT AIRTELS SERVICES IS BETTER THAN OTHERS?

A. YES
B. NO
IF YES,WHY?
A. CONNECTIVITY
C. COST

B. SERVICES
D. ANY OTHER (PLEASE SPECIFY)

IF NO, WHY
A. CONNECTIVITY
C. COST

B. SERVICES
D. ANY OTHER (PLEASE SPECIFY)

Bill plan

Airtel Airtel Airtel

150
150
150
Rs.450 Rs.900

Advance
Rental
Monthly No
Rental rental
for six

No
rental
for

Airtel
249

Rs.150 Rs.249

Airtel
399

Airtel
599

Airtel
999

Airtel
Jodi plan

Rs.399

Rs.599 Rs.999 Rs.499

NA

months one
year
Local
call charges
(per minute)
A to A Re.1
A to mobile Rs.2
Airtel to Rs.2
Landline
STD call
charges
Airtel to Rs.2
Airtel
Airtel to Rs.3
Mobile
Airtel to Rs.3
Landline
Rental
Toppings
Rs. 25 per Airtel
month to
mobile
at Rs.1
Rs. 75 per Airtel
month to
mobile
at Rs.1
and
STD at
Rs. 2
Free toppings
Free local NA
SMS(no of

Re.1
Rs.2
Rs.2

Re.1
Rs.2
Rs.2

Rs.1
Rs.0.75 Rs0.5
Rs.1.25 Rs 0.75 Rs0.5
Rs1.25
Rs 1 Rs.1

Rs0.5
Rs0.5
Rs.1

Re.1
Rs.2
Rs.2

Re.1
Rs.2
Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.2

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.2

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.3

Rs.2

Rs.3

Rs.3

Airtel
to
mobile
at Rs.1
Airetl
to
mobile
at Rs.1
and
STD
at Rs.
2

Airtel NA
to
mobile
at Rs.1
Airetl NA
to
mobile
at Rs.1
and
STD
at Rs.
2

NA

NA

NA

NA

NA

NA

NA

NA

NA

NA

NA

NA

50

100

200

Unlimited Unlimited
for three for three

25

SMS)
Free minutes NA
(Airtel to
mobile)
Free STD NA
minutes(Airte
l to any)

NA

NA

NA

NA

100

500@
30p

NA

NA

NA

NA

NA

NA

Incoming calls

FREE

Incoming from any GSM across

India

FREE

Local
Outgoing calls to GSM/RIM WLL

Rs 2.49 per min

Outgoing calls to others

Rs 2.99 per min

STD/ISD
STD to Mobile - All distance
bands > 50 kms
STD Scenarios (to PSTN / WLL
> 50kms)

Rs 2.99 per min

months
250 Mins
within
Jodi
thereafter
at 30p
NA

months
250 Mins
within
Jodi
thereafter
at 30p
NA

50-200 Km

Rs 2.99 per min

200-500 Km & above

Rs 3.99 per min

500 Km & above

Rs 4.99 per min

ISD to 1st Slab** Countries

Rs 16.99 per min

ISD to 2nd Slab*** Countries

Rs 19.99 per min

ISD to 3rd Slab Counties

Rs 40.00

BIBLIOGRAPHY& REFERENCES

Various broachers provided by Airtels DSA.

Business today
Business standard
Business week

NEWSPAPER
Economic Times
Times of India
Hindustan Times

WEB SITES
WWW.airtelworld.com
WWW.bharti.com
WWW.google.com