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Institute of Architecture and Fine Arts

Case Study no.1


A Research on a Car Showroom
In Partial Fulfillment of
the Requirements in
Design 532

Submitted by:
Arboleda, Nissin M.
Garin, Jed Siemon P.
Velarde, Jessa Dynn
AR36 / TF / 9:00am 2:00pm
Submitted to:
Arch. Santos
August 7, 2015
Car

Design 531: Car Showroom

A car is one of the most expensive purchases a person makes and todays
showroom has an important role in helping customers make that decision. In an
increasingly segmented market, an outlet needs to cater for a range of clients and
their needs. In todays brand-driven society, cars and lifestyle overlap and the
sales environment should reflect the customers preferences. The scope of a car
dealership scheme is not limited to sales. After-sales service is an element of the
business model so a service reception and a parts and workshop facility are often
located on a showroom site. At prestige outlets, customers may have access to
refreshments, wireless or internet connections in coffee bars or lounges.

Car showroom

A room used for displaying a company's products. Most commonly, a showroom


refers to the area where an automobile manufacturer displays its various models
of cars.

Designing a Car Showroom


Site
The ideal would be a wide, level, rectangular lot on the corner of a primary
thoroughfare. If an interior lot must be used, it should have wide frontage for
display purposes and sufficient depth for future expansion. While in some
cases the suburbs may provide the ideal dealership site, in metropolitan areas
with space limitations it may be necessary to plan on expanding upward, by
adding levels to present facilities, to relieve growing pains.
Space Allocation
The site selected should contain sufficient usable space to provide for an
adequate building and the necessary outside lot area. Outside space
apportionment generally takes into consideration the requirements for used
car display, service parking, new car storage, and employee parking.
Space Analysis
The illustrated building layout was prepared as an example, in accordance
with (Fig. 1) recommendations for a conventional dealership building design.

SHOWROOM
Design 531: Car Showroom

The new car showroom performs a merchandising and advertising function


for the entire dealership. The exterior should be designed, decorated, and
lighted so it will stand out from its immediate surroundings in an appealing
way as well as identify the business quickly and be inviting to potential
customers. It represents the basic physical image of the dealership as it first
appears to the customer, influencing not only his original valuation of the
facility as a place of business but also his continual impression of it. It exerts
an immeasurable but certain pressure on owner relations.
Locating the Showroom
The showroom should be located in a position of unobstructed visibility-one
that will readily attract the attention of people passing by. It should present at
a glance an impressive and appealing view of the new cars on display. If the
building site is on a corner, the showroom should be on the corner facing both
streets for maximum visibility of its interior. On an inside lot the showroom
should be projected in front of the major portion of the facilities to increase
visibility and exposure time. Always provide maximum customer visibility.
Additional new unit display, if desired, can be provided outside the showroom
under a canopy or roof extension, adjacent to the customer service reception
area or through use of a landscaped patio display area. These types of new
unit display areas are relatively inexpensive to provide and can be very
effective. The minimum space guide for inside showroom display is 500 square
feet per unit. Leave at least 5 ft open around each car. This will allow space so
that the customer may walk around and open the hood, doors, and trunk
freely. Allow as much extra space as possible around the display, so that
customers can stand back and get a good view of the car from all angles.
Design consideration
Car showrooms need to be located on highly visible sites with good access
to main transport routes and an eye-catching frontage. Display of the car
range is paramount and the layout and orientation of sites and display areas
will have a major impact on sales.
These considerations affect environmental control strategies, as not all
buildings can be oriented to mitigate solar gain and heavily tinted solar
control glass is not generally considered for the main facade. As part of the
fit-out, additional space may be given over to financial services companies
providing loans, insurance and similar products.

The current trend is for a double-height display area with the main
frontage in full-height glazing, making a design statement and providing
high visibility. Glazing over 3m high does not qualify as a shopfront, which
means the solar gain component must be included in Part L calculations.
Furthermore, double-glazed units must be specified, rather than the clear
single-glazing typical of shopfronts.
The building services standard is also high. Comfort cooling in customer
areas is required to control solar gains in highly glazed areas.
Showroom lighting which reinforces brand identity, displays cars in the
best light and creates the right mood is a useful sales tool. Many
materials used in showroom construction, including cement, steel frame,
metal and glazed cladding and some building services components, have
been subject to volatile price changes in the past two years, introducing
added risk for developers and contractors.

Design 531: Car Showroom

A further area of uncertainty relates to the introduction of Part L in 2006.


For most motor dealerships, sustainability is not a major business driver,
but delivering buildings that meet manufacturers design codes could be a
challenge. Although occupancy-related cooling loads are not a major issue,
loads related to solar gain are. Measures taken to mitigate loads, energy
use and carbon emissions include:
Use of extended eaves, brise-soleil and canopies to reduce solar
gain, particularly on the main facade
Use of rooflights to provide basic levels of illumination without
adding to cooling loads
Enhanced insulation for solid cladding and roofs
Lighting control
Offsetting relatively high carbon emissions in a mechanically cooled
showroom across the total floor area of the scheme, which includes
areas such as workshops with lower loads.
The European Block Exemption rules on franchises influence the
manufacturers specification of finishes in such businesses. Finishes are
typically of high quality, often with a stone tile floor and wall lining system.
The showroom may also have a balcony or gallery. Corporate branding by
manufacturers is leading to a trend for standardized fixtures, fittings and
equipment specified to meet corporate identity standards that turn
showrooms into bespoke retail boxes.
The choice of materials, such as timber flooring in lieu of tiling, is another
way for a manufacturer to reinforce its visual image.
With the value of the stock on display, security is a major concern.
Showrooms have comprehensive access control, alarms and sophisticated
CCTV. CCTV is located internally and externally and uses infrared for nighttime vision. It may feature movement tracking and link back to remote
monitoring centers.
The external works account for a considerable proportion of overall
expenditure. Forecourt sales and parking for various repairs and servicing
functions are the main cost drivers. The estimate must also factor in the
costs of bypass separators and other effluent treatment solutions to
minimize the risk of any pollutant run-off, as well as expenditure on
branding, such as external lighting, flag posts and brand totems
A car showroom (whether new or used) should not only display prominent
models (all unlocked as you don't want customer's thinking they aren't to
be trusted) but it should also have an uncluttered, open floor plan so the
buyer does not feel trapped.
When designing your car showroom make sure everyone has an office but
use glass walls where possible to create an open and airy feel.
Customers are also interested in watching either theirs or other cars getting
serviced. Many high-end luxury dealers have installed windows into the
service garage so that customers can watch what mechanics are doing to
their cars. This leaves other things to consider, such as the required
enforcement of a dress code for mechanics regarding cleanliness and a "no
swearing" rule.
When a person buys a car from your dealership the transaction is rarely the
end of your relationship with that customer, as the car will need to be
brought back for service and maintenance issues. As such, there must be a

Design 531: Car Showroom

clean customer waiting lounge for service customers along with such
conveniences as Wi-Fi connectivity and a children's play area.
Building your showroom out of glass will also help a car dealership save
money on electricity as it allows the warmth of the sun to more easily enter
the building. For hot summer months, look into stylish blinds or perhaps an
air conditioning unit powered by solar panels on the roof. This also will save
a lot of money in electrical costs.
Planning:
It can be difficult to obtain planning permission for car dealerships. The Planning
Portal guidance rulings often lead to the development of clusters of showrooms.
The main concerns when applying for planning are:
Traffic movement. This peaks at the start and end of the day, as vehicles
are dropped off for servicing and delivery
Location. The need to be highly visible on major transport routes or close to
town may mean the proposed site is not in the correct local planning zones
The desire for the forecourts to be illuminated for as long as possible,
especially relevant in suburban locations
Adequate drainage facilities with the need for a trade effluent licence,
interceptors and treating waste products off site.
Space requirements:
General Offices- The general office should be in a central location,
convenient to all operating departments, with adequate lighting, heating,
and cooling for maximum productivity. The size of the general office is
determined by the number of employees and the amount of office
equipment. Sufficient space should be provided for the storage of
stationery, office supplies, and promotional literature.
Vault- A built-in vault adjoining the general office is customary for storage
of valuable documents. If this is not possible space should always be
provided for tire-resistant equipment to protect important records
SERVICE DEPARTMENT- Just as capacity is the key to profitability, overall
organization and appearance determines the operating efficiency and sales
appeal of the service department. Dealers have to create a balanced service
environment that serves the customer's needs as well as the dealer's. The
service department is a "salesroom" for service and should be treated as
such.
Customer Reception- The reception area should be immediately inside
the service entrance, decorated, well lighted, and equipped to create the
best possible impression and selling atmosphere. It is strongly
recommended that the customer reception area be removed from the
productive service area. This concept has the following advantages:
(1) keeping vehicles out of the productive area until they are ready to be
worked on ;
(2) outside (canopy) reception area can be considered, which is less
expensive than inside roof area ; and
(3) customers prefer a clean, quiet atmosphere to the normal noise, dirt
and congestion of the shop area.
Straight-through reception area is preferable and more conducive to
service soiling. Traffic control also is much more efficient, with congestion
and car maneuvering kept to a minimum. Where local climate permits,
outdoor covered reception areas may be desirable as a building economy.

Design 531: Car Showroom

The outdoor reception area can be designed to attractively complement the


building architecture.
Customer Waiting Room- A special waiting area should be provided for
customers who wait for service repair on their care. Comfortable chairs,
table, T.V, and a public telephone are desirable. Some dealers provide a
waiting area in the showroom. However; a separate room, near the
customer reception area and cashier, is desirable. The room size will be
determined by the potential business.
Service Control (Tower)- The service control tower should have sufficient
space for efficient operation and the necessary equipment to control and
schedule the service.
Write-up Area- The write-up desk adds a professional touch to the service
selling function. It is desirable to have the desks located on the drivers side
of the car entering the reception area.

Traffic Flow
The layout of the service department should be planned so that entrances and
exits permit one-way traffic flow. Traffic flow should be a combination of
dealership aisle patterns coordinated with traffic movement on public streets and
alleys. The arrangement of stalls to obtain an efficient traffic pattern is one of the
most critical factors in planning an efficient service department.
FLOW FACTORS
Four groups of things move or "flow" through the department while it is
working .
How logically and easily each of these groups flows determines much of the
department's ability to make money.
The four flow factors are:
1 . Flow of traffic
2 . Flow of people
3 . Flow of parts
4 . Flow of repair orders
Flow of Traffic
Start by planning where the customer traffic will wait before it gets to the
service salesman or write-up man. There, must be adequate standing room
outside where waiting vehicles will not get in the way of other dealership
customers or street traffic. From the service salesman, traffic must flow
either to another waiting area or to a stall where work is to be done. If the
vehicle will have to go to more than one stall (such as from diagnosis to a
work stall) it should never have to backtrack. When the work is done, the
vehicle should move out to be road-checked by dynamometer and parked.
Before you approve of any service department layout, mentally move a day's
traffic through it to see where the bottlenecks appear.
Flow of People
The customer should be able to get out of his vehicle, talk with the service
salesman, go to the driver lounge or out of the dealership, go to the cashier
and pick up his vehicle without getting in the way of sales, service, or parts

Design 531: Car Showroom

employees. The mechanic should be able to get the tools and parts he needs
without going through customer areas or getting in the way of other
workers.
Flow of Parts
Parts shipping and receiving should not have to be made across the flow of
incoming service traffic. Parts customers should not have to wait for service
customers. Parts access for the service department should be convenient,
both for the mechanic and for the parts department. To get parts, the
mechanic should not have to travel far or travel through customer waiting
areas. Departmentally, quick service and tune up stalls should be nearest
the parts counter.
Stalls doing work that normally requires fewer parts per day (such as heavy
repair) should be farther away than stalls doing general repair and
maintenance.
Flow of Repair Orders
Trace tire physical movement of repair order originals and copies in your
current maintenance system. Bad flow here will cause wasted mechanic
time, slower billing with increased customer dissatisfaction, poorer cost
accounting and maintenance control. In larger buildings a system of
pneumatic tubes between offices aids in the efficient flow of paper work.
Sample floor plans:

Design 531: Car Showroom

Case study
(Photo documentation)
Location:
Company: Hyundai

Design 531: Car Showroom

Case study: BMW Brand Showrooms

Planned in three phases, this project involves the redevelopment of the


showrooms and workshop facilities of the BMW brand, on its existing site by
the Al Maqtabridge in Abu Dhabi.
Designed by Samir Daoud, chairman and principal design architect of Diar
Consult, phase one was opened at the end of March 2011 and delivered the
Middle Easts largest Rolls Royce showroom as well as a Mini Cooper
showroom.
With the other two phases to open later this year, the overall project covers
35,000m2 and includes BMW showrooms, workshops, lounges, coffee
shops, a museum and the headquarters of United Al Saqer Group and Abu
Dhabi Motors.
The Concept The visitor circulation is conceived as one uninterrupted
route starting with the Rolls Royce showroom, through to the Mini Cooper
showroom. The spaces are flanked by a central oval-shaped museum
atrium with corporate offices above.
The Details The main facade of the showrooms of Rolls Royce, Mini Cooper
and BMW face the Abu Dhabi-Dubai highway, while the remaining faades
accommodate the lifestyle and BMW premium selection.
Elevated circular towers contemporary and abstract interpretations of
historic Arabian watchtowers anchor the three prominent corners. Each
tower displays the main featured car of each brand on rotating turntables.
Design 531: Car Showroom

Daoud added: There is a sense of transparency and dynamism from the


faade through to the interiors with the use of articulated skylights,
canopies and sunscreens. This enriches the showrooms with natural
brightness, displaying the cars in the best possible light and mood.
Case Study: Audi Centre, London
Architect: Wilkinson Eyre Architects
Client: Audi UK
Location: London
The project
This 190,000ft2 centre in London, England, is the headquarters of car manufacturer Audi in the UK.
The seven storey building incorporate three showroom floors capable of displaying as many as 116
cars, two floors of exhibition and conference space and two basement levels housing a 32-bay
workshop and extensive parking facilities.
The site
The Audi Centre is adjacent to the elevated section of the M4, one of the busiest roads in the UK and
a main artery to London. The building is designed to be visible from the road to hundreds of
thousands of commuters who use the motorway every day.
The Concept
In the creation of the buildings glass and metal external structure, Wilkinson Eyre drew inspiration
from a wide range of areas, including nature, art and science. Company director Chris Wilkinson said
that the concept for the design came from the modern shape and functionality of Audi vehicles.The
building shares much in common with the famously functional and solid Audi ethic, he said.
The Details
The showroom floor is double height with a fully-glazed raked facade, allowing daylight to stream into
the building but also allowing the cars to be displayed at a variety of levels and perspectives. The
roof continues the curved theme, as a standing seam structure made from aluminium sheets, each
approximately 40m in length without any joints.
The firm used sweeping curves to mimic the form of a manta ray fish and a B-2 stealth bomber. The
building is intended to be viewed from all angles whether from above, at eye level or at high speed
from the adjacent motorway.
The 70m wide mezzanine floor is suspended by a series of raking rods from the first floor slab,
allowing it to be fully open with high ceilings. The building has an energy efficient ventilated faade
reducing the heat gain and heat loss.

Design 531: Car Showroom

Design 531: Car Showroom