Company Background

Bell is an internationally acclaimed IT company specialising in the

manufacture of portable chargers.
Founded in 2007, Bell has been striving to be at the top of the portable charger
industry. We have focused on expansion and advancement of our technology, hiring
the brightest and most suitable employees for specialized jobs. Incorporating
innovation and design into our technology, we have manufactured many successful
products in the market such as the I-vention Power Bank and the Jayzeer SuperPro
Hue Plus which were all well received by the public and users. . We began our
global expansion in 2009, targeting countries in Asia and Europe with factories
based in China and Seoul. Winning the Fastest Growing 50 Award and being
ranked first in Forbes fastest growing companies. To date, we have sold 100 million
portable chargers worldwide.

Achievements and awards

We have also achieved revenue of approximately S$27 million in the previous
year, surpassing our venture capitalist projection by 20%. With all these
positive recognition and results, we promise consistent quality and innovation
for many more years to come.
Mission

Explain what is the bridge

What technology and design is
What do we do to achieve our mission (examples)
Objective
Bell proposes an enthralling and exclusive collaboration with Apple as part of our
green initiative approach to conserve electricity. We specifically chose Apple because
both our companies value innovations and we uphold the same values. We would like
to sell our latest product specially designed for Apple product users on the go the
iCharm. The iCharm is an eco-friendly portable charger bracelet that not only looks
fashionable, but also allows users to charge their devices anytime, anywhere and
everywhere.
Problems
Increasing usage of mobile devices

People are so connected these days; they spend most of their time on their
smartphones. In fact studies have shown that people spend more time on their

phones than their television. They spend an average of 2 hours and 21 minutes
on their smartphones. Therefore, they deplete a lot of battery life throughout
the day. Often times, users will run into the problem of having to charge their
phones. Therefore, heavy smartphone users will often charge at least twice a
day. Users consume 144 minutes of media on their smartphone. Statistics
shows that smartphone users spend an average of 5.09 hours on their digital
devices daily in 2013, as compared to 3.14 hours in 2010. Increased battery
shows more demand for batteries. One of the possible reasons is the increasing
amount of time spent on digital devices.