ECONOMIC

S PROJECT

Imtiyaz Aasim
XI-K

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This is to certify that Imtiyaz Aasim class XI-K has carried

out the necessary practical work in this file for the senior
secondary school examination AISSE of CBSE under my
supervision for the academic year 2014-15

Teacher in charge:

External Examiner:

Date:

Acknowledgement
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First of all I would like to thank my teacher

Mrs. Hema Narula maam for her help and advice
in the making of this project.
Secondly, I would like to thank my parents for
their help and encouragement.
I would also like to thank my siblings and friends
who gave me tips and advice about word document.
I thank the people who took the time out from
their busy schedule to responded to my interview
and answer my questionnaire
The success and final outcome of this project
required a lot of guidance and assistance from
many people and I am extremely fortunate to have
got this all along the completion of my project
work. Whatever I have done is only due to such
guidance and assistance and I would not forget to
thank them.

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Table Of
Contents
LAYS

SECONDARY RESEARCH
Competitors analysis
PRIMARY RESEARCH
Based on age
Based on Gender

CLOSE UP
SECONDARY RESEARCH
Competitors analysis
PRIMARY RESEARCH
Based on age
Based on Gender
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CONCLUSIONS & RECOMMENDATIONS

QUESIONNAIRES
PRODUCT #1

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SECONDARY
RESEARCH

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COMPANY HISTORY
Frito-Lay, Inc. is the division of PepsiCo that manufactures markets
and sells corn chips, potato chips and other snack foods.
Frito-Lay began in the early 1930s as two separate companies, The
Frito Company and H.W. Lay & Company. The two merged in 1961 to
form Frito-Lay, Inc. Four years later, in 1965, Frito-Lay, Inc. merged
with the Pepsi-Cola Company, resulting in the formation of PepsiCo,
Inc. Since that time, Frito-Lay has operated as a wholly owned
subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest
globally distributed snack food company in the world, with sales of its
products in 2009 comprising 40 percent of all "savory snacks" sold in
the United States and 30 percent of the non-U.S. market.

PRODUCT HISTORY
Lays is the brand name for a number of potato chip varieties as well as
the name of the company that founded the chip brand in 1932. Lay's
has been owned by PepsiCo since 1965.
In 1932, salesman Herman Lay opened a snack food operation in
Dorset, Ohio and, in 1938, he purchased the Atlanta, Georgia potato
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chip manufacturer "Barrett Food Company", renaming it "H.W. Lay

Lingo & Company." In 1961, the Frito Company founded by Elmer
Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant
with combined sales of over $127 million annually, the largest of any
manufacturer. In 1965, Frito-Lay merged with the Pepsi-Cola
Company to form PepsiCo, Inc. and a barbecue version of the chips
appeared on grocery shelves. A new formulation of chip was
introduced in 1991 that was crisper and kept fresher longer. Shortly
thereafter, the company introduced the "Wavy Lays" products to
grocery shelves. In the mid to late 1990s, Lay's modified its barbecue
chips formula and rebranded it as "K.C. Masterpiece," named after a
popular sauce, and introduced a lower calorie baked version and a
variety that was completely fat-free In the 2000s, kettle cooked brands
appeared as did a processed version called Lay's Stax that was
intended to compete with Pringles, and the company began
introducing a variety of additional flavor variations.

Frito-Lay products currently control 59% of the United States savory

snack-food market.

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COMPETITORS ANALYSIS

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Bingo clearly has the upper hand on the fan base over
lays in India.

PRIMARY
RESEARCH

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Based On Age
10
9
8
7
6
5

NO. OF PEOPLE

4
3
2
1
0
2--14

15--30

30--50

50+

Lays is most common in the age between 14-30

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BASED ON GENDER
9
8
7
6
5

MALE

FEMALE

3
2
1
0
GENDER

Both Male and Female equally consume lays

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PRODUCT #2

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SECONDARY
RESEARCH

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PRODUCT INORMATION
Close-up is a cinnamon flavored brand of toothpaste which is
marketed by Unilever.Launched in 1967, it is the first gel
toothpaste in the world In 2003, Unilever sold the exclusive
licensing rights of Close-Up in United States and Canada to
Church & Dwight. This sale did not affect the brand in other
countries, like India where Unilever and its subsidiaries
continue marketing Close-Up. The brand is positioned to
target the youth segment with a lifestyle appeal in its
advertising campaigns.

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COMPETITORS ANALYSIS

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PRIMARY
RESEARCH

Based On Age

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5
NO. OF PEOPLE
4

0
2--15

15--30

30--50

50+

Based On Gender
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12

10

MALE

FEMALE

0
GENDER

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CONCLUSIONS &
RECOMENDATIONS

THE ABOVE SURVEY CONCLUDES: The lays products are mostly bought by the people of age between
15-30
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 There are equal number of male and female that consume lays

The close up toothpaste is mostly used by the people of age

between 15-30
There are more female users than male users of close up

FROM THE ABOVE SURVEY , I RECOMMEND: The lays company should direct its sales towards the youth (age
15-30)

The close up company should direct its sales towards the youth
(age 15-30)
The close up company should direct its sales towards
women/girls

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QUESSIONNAIRES

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THE END

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