Marketing Process

Company:
Toyota Indus Motors
Product:
Car
Need:
Travelling is human need.
Want:
Toyota Camry
Toyota Avanza
Toyota Corolla Grande
Demand:
My demand is Toyota Corolla Grande .
4ps of Toyota
Product:
Toyota Corolla is well standardize product in the market and its current products are
XLI,GLI,OD, and ALTIS Cruisetronics in each of the product they providing features, reliability
and upgrading to make more loyal customer and providing more satisfaction to customers .
Price:
Toyota has become an attraction in the eyes of many auto consumers worldwide.
T o y o t a h a s differentiated their prices from the traditional pricing set up of many of the other
auto mobile makers. However, it is their effectiveness in targeting consumers' needs
and wants that has pushed them to the top.

Place:
Palace is another important element to keep focus very carefully. Toyota
corolla as Well Established and well known in overall world the one factor of that reason is
that they apply strategy with authentication and Very genuinely. Northern Motors and
Southern Motors and other three Dealers are engaged in different location each
zone partially cover whole of the Karachi.
Promotion:
Promotion is the next most important element of marketing mix
w i t h o u t t h i s e l e m e n t marketing mix may never completed not only this the
business can affected just because of this arena. Toyota Motors Company has been
applying promotion strategies in many ways by ads, Giant Billboards at Bypass and super
highway, Sponsors in Games, participation in exhibitions, Display centers, Display in big
Public market as Toyota Motors Company did in Pak Tower three year later which they display
by new trend that the car was in space that was a unique way of promotion.

STP of Toyota
Segmentation:
The market for auto restoration reflects the buyer's income bracket and standard of living
in m u c h t h e s a m e w a y t h a t t h e r e s t o r a t i o n m a r k e t i s s e g m e n t e d . B e l o w a r e
l i s t e d m a r k e t segments based on size of pocketbook and quality of production:

Material Outlets
Simple jobs
Paint
Restoration
Custom Work.

Targeting:
Toyota Corolla plans to target:
1. Quality full Custom services or restoration, including engine, custom body work and
paint.
2. Timely completion of the work on their cars.

3. Competitive rates
4. Close attention to detail, and commitment to quality.
Positioning:
Toyota Corolla positioned its brand in many aspect the theme is not only
sales of product Rather quality sales, the difference in Sales and Quality Sales. In
simple words a sale that done through well set standard format set by company in which give
fair value to customer, avoid ambiguity, irretentiveness, provide full level of information, deal
must base on make long term relationship not deal by selling product and many more
characteristics involved in selling by quality sales.
CRM of Toyota:
Customers' evaluations and opinions are an expression of their expectations of Toyota, so
Toyota receives them sincerely and responds in good faith, in the belief that making use of them
in its corporate activities will lead to customer satisfaction. Toyota always tries to grasp shifts in
customer demands, constantly checking for conformity with its standards, and acting swiftly to
resolve any discrepancies. The voice of the customer is quickly relayed to all related departments
and divisions in development, production and sales, where they are helpful to product planning,
raising product quality and improving Toyota's corporate activities.