How to Create

a S u c ce s s f u l
Web S i t e

Copyright www.brealweb.com 2003


Introduction ...............................................................................................................................4

Who are we and what can we offer you?...............................................................................4

What is the web, really? ..........................................................................................................4

But is it really profitable? .........................................................................................................4

How does it all work?...............................................................................................................4

Websites, URLs and your business. .....................................................................................5

19 reasons your business should have a web presence. ....................................................5
1. Affordable promotion...................................................................................................5
2. Your information is available to people any time of the day or night......................6
3. Two businesses work simultaneously for you. .........................................................6
4. Your web site can handle many customers simultaneously. ..................................6
5. Your business is open to the global market..............................................................6
6. E-Commerce allows people to buy product at their convenience. .........................7
7. E-Commerce security means more profits for you...................................................7
8. Its easy to make customer contact. ..........................................................................7
9. You can update information quickly and inexpensively...........................................8
10. You can have unlimited information available to clients and customers. ..............8
11. Your information is interactive....................................................................................8
12. Your information can contain graphics, sound and text. .........................................8
13. Businesses to business dealings are simplified. ......................................................9
14. There are no geographical boundaries. ....................................................................9
15. People can search your information quickly to find what they need. .....................9
16. Sales representatives have instant access to information ......................................9
17. Conduct surveys, specials and competitions simply and quickly. ........................10
18. Avoid call centre queues. .........................................................................................10
19. Reduce demonstration stock, damage and loss. ...................................................10

7 Steps to creating your web site .........................................................................................11
1. Planning .....................................................................................................................11
Who should be included in the design?
11
Design for your customers.
11
2. Improve on your competition....................................................................................11
3. Designing your site....................................................................................................11
4. Sales and E-commerce. ...........................................................................................12
5. Hosting your site........................................................................................................12
What is Bandwidth or Data Transfer?
12
Why is bandwidth limited?
12
Creating a hosting account.
12
6. Registering a Domain ...............................................................................................13
Pricing
13
7. Publicity and Marketing.............................................................................................13

Tips for improving rankings in search engines....................................................................14
1. Keywords and Meta Tags.........................................................................................14
2. Relevant pages..........................................................................................................14
3. Alt Tags ......................................................................................................................14
4. Reciprocal Links ........................................................................................................14
5. Get a listing in Yahoo! and other directories and search engines. .......................14

Other advertising methods ....................................................................................................15
Banner Advertising..........................................................................................................15
Types of payment
15
Combining Media ............................................................................................................15
Mailing Lists .....................................................................................................................15


Taking care of your customers .............................................................................................15

Ensure they have a good experience. ..........................................................................16
Ask your customers for their opinions through surveys. .............................................16
Keep content fresh and interesting. ..............................................................................16
Provide your customers with great service from their first click..................................16
Encourage potential customers to ask questions ........................................................16
Finally ...............................................................................................................................17

Glossary ..................................................................................................................................17
Auto-responder................................................................................................................17
Bandwidth ........................................................................................................................17
Bit
17
Browsers ..........................................................................................................................17
CGI ...................................................................................................................................17
DNS ..................................................................................................................................17
Domain Name..................................................................................................................17
Domain Pointers..............................................................................................................17
Front Page .......................................................................................................................17
FTP...................................................................................................................................18
Graphics...........................................................................................................................18
GIF
18
JPG or JPEG
18
PNG
18
HTML................................................................................................................................18
HTTP ................................................................................................................................18
Hyperlinks ........................................................................................................................18
Internet .............................................................................................................................18
Intranet .............................................................................................................................18
IP Number........................................................................................................................18
Keywords .........................................................................................................................18
Languages .......................................................................................................................19
ASP
19
Java
19
JavaScript
19
Meta-Tags........................................................................................................................19
Search Engine .................................................................................................................19
Spam(or Spamming).......................................................................................................19
SSL...................................................................................................................................19
Sub Domains ...................................................................................................................19
URL ..................................................................................................................................19
Web Browser ...................................................................................................................19
Web Page ........................................................................................................................20
Web site ...........................................................................................................................20

Resources...............................................................................................................................20

Contact Details .......................................................................................................................20


Introduction
What are the steps to putting my business on the Internet? How long will it take? How much will it cost?
What are the benefits to my business? Before a business gets an Internet presence, these questions are
most commonly asked. Small and medium sized businesses are discovering customers expect them to have
a web site equally as much as they expect a bricks and mortar store and a phone number.
Creating a web site for your business needs planning. You need to define a look then when its actually out
on the web, you have to tell people its there. The myth of if you build it they will come is simply not true.
There are millions of sites out there, competing for attention. Before you begin, you need to know what you
want your site to achieve. It may simply offer answers to your customers frequently asked questions and
display your contact details, it may show your product range with more detail than a simple brochure, or it
may be a full e-commerce site, selling your products with real-time credit card processing.
If you already have a web site you think needs more attention, or if you are looking at the options of getting
your message to new and existing customers through the Internet, then please read on.

Who are we and what can we offer you?

Breal is a web design and development company located in Brisbane, Australia. We offer
web solutions to customers worldwide. To help you get an idea of what you want your web
presence to look like, our site www.brealweb.com has a range of interactive tools and
questionnaires to help you. We can offer tailor made web packages for your business with
loads of friendly, personalized service and prices you will love. We can host your site at very reasonable
monthly rates and offer 10% discount on hosting to customers who choose to have us design their site.

What is the web, really?

The web and www are an abbreviation for World Wide Web. The web is found on the Internet, which is a
huge network of computers linked together all over the globe. It was originally a US government venture
sharing academic information that began in 1969, until the ability to share e-mail in 1983 made it interesting
to the mainstream public for exchanging documents. By the 1990s business had noticed its potential for
commerce and began a new way for people to find information and purchase goods. During the mid 90s the
Telecommunications companies began to offer mainstream access to the public in the USA with the rest of
the world closely following. Currently more than 65% of the worlds population is able to use the Internet and
workplaces in the western world have changed forever with personal computers gaining easy access to
global information. The growth has been incredible and continues to expand, with around 100 million
computers connected to share information.
Every computer connected to the Internet has a unique address, known as an IP (Internet Protocol) a
group of four numbers separated by a period. For example, Breals IP address is 216.58.174.210 and is
known as a static IP address as it does not change. A dial up connection you may use to connect to the
Internet may be dynamic, that is youre assigned a free IP address from the large number that your ISP
(Internet Service Provider) has purchased.

But is it really profitable?

Business uses the Internet for sharing information, business-to-business sales and customer
sales. In Australia alone, revenue from web based trade reached AU$43 Billion (approx
US$26 Billion at time of printing) with over 70% business-to-business revenue. With revenue
increasing at a rate of 33% per year, it is certainly a valid reason for all businesses to
consider their inclusion. However, less than 21% of Australian businesses allowed their
customers to purchase products or services online, showing enormous potential for new
business to gain their revenue share.

How does it all work?

Web sites are stored on servers, computers that are optimized to send information through high quality
connections to a user who may be located anywhere on the planet. The information may be in the form of
web pages written in HTML (hypertext mark-up language) or any other browser language. It may be files,
applications, images, databases or other documents. When you request information by typing in a URL
(Uniform Resource Locator such as http://www.brealweb.com/), your computer sends your IP address (or the

one your ISP allocated to you) to the server where the URL resides. The server then creates a connection
and returns the requested information in a process called downloading as the information is downloaded
from the server to your machine. The opposite process is called uploading where you send information to the
server.
E-mail is the other most common use for the Internet. Using email (usually through an E-mail program such
as Outlook Express, Eudora or Pegasus) you can send messages, files and images instantly to other people
who have an Internet connection. Breal offers your business a web based mail program with any hosting
package, so you are able to send and receive messages in your business name, anywhere you can find a
computer connected to the Internet. This is especially practical for updating staff with relevant information, or
keeping in touch with customers and clients in remote areas.

Websites, URLs and your business.

Your company may have a website, which is a collection of single web pages,
designed around a central theme and linked together. When you type a website name
(URL) into a browser address bar, you will see the page the business has chosen to
present to you as their home page. When a business wants to change the style or
information on the page, they redesign the page and upload it to their server. Some
businesses may have more than one domain name or regional domain names (ending
in .au for Australia, .co.uk for United Kingdom, .ca for Canada etc). They may then use
domain pointers to point all the domain names to the one home page, or may choose
to have several web sites to reflect the different locations.
You then find your way around a web site using navigation aids. These may be hyperlinks (lines of text, often
in blue and underlined) that when clicked will direct you to another web page, or buttons or images that when
clicked on take you to another part of the site. They do not have to send you to another part of the same site
but may point to any page on any site found on the Internet.
Some sites can do more than provide text and images. They can provide you with an interactive experience
in the form of sounds, movies and animations and forms. These elements can be designed in such a way as
you, the user can select what you want to see or do next, providing you with a personalized, interactive
experience that doesnt have to be the same as the next person who visits the site. Forms are interactive too.
They allow you to fill in information and send it to someone (e.g. a comments or enquiry form) or register an
opinion (e.g. votes and surveys) or make calculations (e.g. mortgage calculators and Breals Virtual
Consultant at www.brealweb.com/forms/quote.asp)
When deciding to give your business a web presence, you need to choose what you want on your web site
(what you do and how to contact you at a very minimum, to, your products or services, sales mechanisms,
interactive features and interactive elements. Breal is able to help you with this step through its own
interactive forms.

19 reasons your business should have a web presence.

1. Affordable promotion.
The Internet represents exceptional value for money for businesses wishing to display information.
Consider the cost of the lease or mortgage payments on your bricks and mortar store, then multiply
that by the number of stores you would like to have and you will see how cost effective web sites
really are.
For a fraction of the cost of print, radio or television, your vital business information is available to a
massive audience. If required, Breal can place your business in front of people for around AU$1.25
per day. Your value for money extends far beyond traditional media, because unlike brochures, radio
and television, your information stays in front of people longer. People can readily re-access your
information and not have to look through rubbish bins or quickly write down details before an
advertising spot disappears.
We certainly don't recommend you abandon your current advertising methods. We do recommend
you incorporate your web presence into your current media. It's as simple as placing your web
address on your stationery, business cards and relevant advertising spots.

2. Your information is available to people any time of the day or night.

With busy lifestyles, people require information quickly and conveniently. Nobody wants to drive to a
physical location in the dark and pouring rain unless they really have to. The Internet allows people
to access your information at home or the office at a time that suits them.
If you have ever dealt with international customers, you can identify with the problem of datelines.
What is a convenient time for you in your country is probably 2 AM for your customer. The Internet
allows your international customer to do business with you at times convenient to both parties.
Your business effectively increases its trading hours by allowing people to do business with you after
you close your shop doors. When you are finished for the day, your web site is still sending
information, taking orders or making sales, simply and efficiently.
3. Two businesses work simultaneously for you.
The Internet allows you to have two businesses for the price of one, your physical business and your
virtual business. While your physical business is working, your on-line business is working as well.
Your on-line business can provide information about your products and services or it can generate
sales via E-commerce connections, just the same as your regular business. The cost of running your
on-line business is a fraction of the cost of running a normal business.
You can integrate your on-line maintenance into your regular office procedure, or use a company
such as Breal to assist you for a fraction of the cost of regular staff. You do have to maintain your online presence to maximize the effectiveness of your virtual business. If someone requests
information, it would be business suicide not to respond; yet all to often businesses refuse to
respond to enquiries.
4. Your web site can handle many customers simultaneously.
You may have the most massive, up to date shop in the world, but the number
of staff and physical space available to handle sales and enquiries limits you.
We all experience this dilemma when we are standing in long queues at super
markets and busy department stores. The experience is frustrating for both
staff and customers.
A web site allows many people to access information and sales areas at the
same time. There may be many hundreds of people looking through your online information simultaneously and none of them are forced to wait. There
may be many people from different countries and none of them have endured
the airport customs drama.
The Internet will leverage your business to the widest possible audience, with the minimum of
frustration for your clients.
5. Your business is open to the global market.
Being part of the Internet means your business becomes part of the global village.
This may not be important if your business is dealing with local area customers,
but if your business, services, or products are relative to overseas markets, you
have just hit the jackpot.
Again, your conventional advertising methods are significant to your success, but
now you have the added advantage of Internet search engines registering your
site. This allows your business to be accessed by people and businesses from all around the world.
All this is just a fraction of the cost of a global advertising campaign. Search engine registration is not
always instant, but it will happen and Breal can help with registration procedure to ensure your
company ranks well in categories relevant to your business.
With a professionally designed site, overseas prospects will be very interested to see what your
business has to offer when your content is displayed in an attractive and inviting environment and
your information is correct and relevant.
If you have never exported product outside your own country, make sure you have the necessary
knowledge and infrastructure to supply your customers. You will have to comply with customs
regulations and be sure your products are adequately packaged.

The Internet can provide you with countless prospect leads that you would not normally have, so be
prepared to deal with them as they arrive.
6. E-Commerce allows people to buy product at their convenience.
One of the most exciting aspects of the Internet is your ability to sell product or
services using E-commerce. You are not limited by your physical location. You
may have a shop in the small coastal township of Middleton, South Australia, but
using the Internet you can easily sell to New York or London.
Of course E-commerce is equally applicable to your local area. Imagine Mr Jones
arriving home from another harrowing day at work, it's late, he's tired and tomorrow
is his wedding anniversary and you guessed it, no present. He knows your
company is on-line and can supply the gift he requires. A few simple mouse clicks
and the transaction is complete. He's happy, his partner's happy. You're happy and he won't have to
spend a night outside with Rex the wonder dog.
Flexibility in purchasing on the Internet means that your customers can access your information at a
time that is convenient to them. Providing a service that is now expected of businesses worldwide
will reward you.
Sydney-based Bonds Couriers is securing $100,000 of cost savings annually from a $50,000 ecommerce investment. With 40 staff and 170 couriers, Bonds is a mid-sized operator pitched against
giants TNT and DHL. But the installation of a website in 1999 with online booking facilities has
attracted a lot of new business. From zero to 3% of customers using it in the first year, now 12%
book online. For less than a $50,000 investment, Bonds saved $90,000 in the first year and more
than $100,000 in the past year in reduced job-booking costs. Online confirmation, replacing Proof-ofdelivery faxes saves $20,800 a year. The company's site is http://www.bondscouriers.com.au.
On-line spending for the USA in 2000, was US$488.7 Billion, Australia spent US$5.6 Billion and
Western Europe spent US$87.4 Billion on-line. (Forrester Research)
7. E-Commerce security means more profits for you.
Much has been said about E-commerce security since E-commerce became a buzzword.
Large corporations trying to guard their slice of the traditional consumer marketplace generated
initial public scare campaigns. Since then, the large corporations have had to try to reverse their
original stand due to loss of sales and tell the public that E-commerce is safe. Without a shadow of
doubt, it is safer to purchase over the Internet than to give credit card details in a phone
conversation, mail order form or hand your credit card to a waiter or proprietor who removes the card
from your field of view.
Internet security encryption is incredibly difficult to capture and de-cipher. If someone is prepared to
spend many years chained to a network of super computers, they may or may not eventually have
some success.
The truth is, more and more people are shopping on-line for a greater range or products and
services than ever before. Forrester Research predicts that by 2004, on-line commerce will reach
$6.8 trillion. This huge amount comprises Forrester's projection for both business-to-business and
business-to-consumer transactions on-line. The analyst firm projects that while the United States
and North America currently preside over the majority of on-line transactions, that will shift in the
coming years as Asia and European nations become more active.
Some products can be drop shipped directly from the manufacturer or your warehouse, eliminating
the need for costly display storefronts. That means reduced costs for you therefore increased
profits.
8. Its easy to make customer contact.
E-mail has revolutionised the way people communicate. Its nearly
instantaneous and knows no global boundaries. It is simple to use, does not rely
on paper and is exceptionally reliable. E-mail is the perfect system for
businesses to build customer loyalty, announce special events and keep in
touch with business representatives.

E-mail newsletters are an inexpensive and effective way of keeping people informed about
developments with your business and build customer loyalty.
Modern E-mail systems can handle massive amounts of complex data and E-mail programs are
easily configured to handle large volumes of incoming and outgoing mail. Amazingly E-mail is still
free. Enormous savings can be made with a properly managed E-mail system, by a reduction in
faxes and stationery generally.
9. You can update information quickly and inexpensively.
Imagine your business is about to launch a major new product, you have three days before the
national launch and a major error is discovered in your launch material. Can the printers reprint your
material in time and at what cost? There are countless scenarios where business is forced to update
information that is no longer relevant.
Your Internet strategy allows you to update information quickly and inexpensively. In a matter of
minutes you can make minor updates to information on your site without loss of focus. The changes
you make are virtually instantaneous and your clients and customers are always kept up to date.
You can make changes to price lists, product or contact information and your customers are
provided with accurate, up to date information, instantly. Web sites are particularly well suited to
automated systems that reduce site maintenance and secure web-based systems can allow you to
make site changes without having to spend four years at university. These robust systems mean that
you can make changes to your site information from your web browser and not have to deal with
ticklish file up-load protocols.
10. You can have unlimited information available to clients and customers.
Sometimes it's difficult to tell people everything you want to tell them about your business using
traditional media. The printed fliers just aren't big enough, the newspapers are too expensive and
radio and television spots are too short. You can create interest or stamp your brand name, but there
are times when you need more.
Your web presence allows you to have an infinite amount of information available to your prospects.
Most people probably wouldn't want to know about the age of your third cousin's grandmother, but
they desperately want to know more about your goods or services. Your web site must contain
relevant information just like traditional media, but it has the added bonus of being able to show why
your goods or services are superior.

A large E-commerce enabled web site could contain every nut and bolt in a hardware shop's
inventory as well as every nut and bolt in the neighbourhood. That's a lot of newspaper column
inches.
11. Your information is interactive.
Unlike traditional media, the information on your web site is interactive. The person viewing your
information has the free will to click on any link they desire. They are not forced to use the mute
button, or go and make coffee like a television commercial, they are at your site because they want
to be and the process is very interactive. The information they are receiving is largely visual and
therefore very powerful and there are degrees of interactivity in web sites. Careful placement of
navigation buttons and points of interest will guide your site visitors towards the information you wish
them to see. Your site can have varying degrees of interactivity from simple forms to surveys or
competitions that can remember a person's name when they return. People may be able to view
products on your site and see how they would look in a different environment or colour scheme. You
can mix and match products and you can incorporate virtual consultants to enhance presentations.
12. Your information can contain graphics, sound and text.
Web sites are not boring. Your web site can be all text if you wish and some information sites are
well suited to this format. However, the human mind thinks in pictures and web sites are ideally
suited to pictorial representation.
Computer monitors are capable of high-resolution reproduction, so graphics are very appealing and
powerful. Graphics allow the web visitor a chance to view the merchandise available. They may be
viewing houses, vehicles, livestock or whatever, but graphics allow them to make some informed
decisions when purchasing. The quantity of graphics on a web site depends on the nature of the site.

It would be extremely disappointing to visit an on-line art gallery and only find text. Obviously a site
of this nature should have more graphics than an accountants web site.
A balance of graphics and information is desirable. Sound is also available to businesses on the net
and the obvious example of sites using this medium, are the many radio stations broadcasting on the
web. Businesses can utilise all these tools and use web based systems for on-line meetings and
conferences.
13. Businesses to business dealings are simplified.
The speed of the Internet allows businesses to communicate quickly and
accurately with each other. A verbal message can be easily forgotten or
misinterpreted, but a text message is a visual record of a request or transaction.
Businesses can very quickly request or deliver information to other businesses in
a variety of Internet mediums. From simple text messages to full blown
presentations, your business will benefit from exposure to the Internet. The cost of delivering this
information via the Internet is a fraction of the cost of physically travelling to a business location,
especially if that location is outside your country.
Sourcing new products or services for your business is greatly simplified using the Internet. You can
quickly search for the ideal supplier at the price to suit you. Businesses on the Internet are keen to
do business with you and are constantly searching for new contacts. Again, you are not limited to
your local area in your search for new business opportunities.
14. There are no geographical boundaries.
The Internet has no boundaries - neither geographic nor political. You are free
to seek information and business anywhere in the world.
Most countries recognise the economic benefits of increased trade via the
Internet. The few countries that have placed restrictions on Internet trade are
usually governed by extremist regimes. The Internet is a virtual community; it
doesn't have a central headquarters or a physical location. It isn't part of one
country; it is part of the world. You don't have to present a passport to your
computer when you visit a foreign country on the Internet.
If the Internet system in one country fails, the whole system will not collapse. Many business people
have failed to grasp this basic concept - the Internet is as large as you want it to be. To seek new
business opportunities, you don't have to saddle up your packhorse and trek across the mountains.
The mouse is mightier than the packhorse.
15. People can search your information quickly to find what they need.
When a person visits your web site, they are searching for information to make a decision. They may
have been directed to your site through traditional media or they may have found your site via
Internet search engines.
Finding the information they require can be the key to your success. We have all
walked into a large department store or supermarket knowing exactly what we
want, but have no idea where to find it. The store is laid out in a non-logical
fashion that forces us to wander through countless isles in the belief we will
purchase goods on impulse. Sometimes this strategy works, but often the
experience is a waste of time and we are wary about visiting that store again.
Unlike a department store, an on-line store can allow visitors to search a database for exactly what
they are looking for. The visitor uses a simple search function on the site and the coding program
searches the companys database for a matching result. If a result is found the visitor receives the
information they require and can make a purchase decision. If the site is an information site only, the
visitor can quickly find the information required.
16. Sales representatives have instant access to information
If your business employs sales people in remote locations, they will benefit from your web presence.
You have instant text message contact so pricing and policy changes are quickly and accurately
relayed.

If your company has a large inventory, your reps can securely access information from the company
via the Internet.
Levels of database security can be established to restrict
unauthorised access to information and to speed up search times.
Your reps can direct clients to relevant information on your web site
and you can incorporate special secure areas for clients to view nonpublic information.
If your sales people are working overseas, your web site is a source
of referral for prospects and clients. As you develop new strategies
or products, your sales team has instant access to the new data.
17. Conduct surveys, specials and competitions simply and quickly.
You can quickly and simply implement competitions and special deals on your web site. Simply
announce your promotional idea via traditional media and send people to your business. You can
use a combination of physical location and Internet, or you may wish to use the Internet alone for
your promotional idea.
If you want people to learn more about your goods or services, your web site is the ideal place for
them to peruse your information.
Competitions and specials are a proven source of traffic and a way of funnelling people through your
information on their way to the deal is desirable. If your site has been well designed, this is a very
simple process, probably as simple as a link on your front page.
Considerably more complex systems can be implemented and the results are measurable and
detailed. You can analyse this data to fine tune future promotions to suit your needs.
Simple surveys are just good old-fashioned fun and most people enjoy participating if there are no
prying questions to fill out. Some people return to sites just to see the results of surveys, it all adds
up to more traffic and great PR.
18. Avoid call centre queues.
We all love spending a large slice of our day stuck in a phone queue don't
we? By the time we have pushed 211 buttons and listened to Beethoven's
Ninth Symphony five times, chances are we've forgotten what we were
calling about in the first place.
The ultimate in bad service is to disconnect the caller just as the call
reaches an operator. Government departments thrive on this formula, but
for people in the real world it is extremely frustrating.
If your business thrives on treating people like dirt, you can stop reading,
but chances are you realise that good service is a source of repeat business.
Your web site can eliminate some of these problems by providing accurate information about your
goods and services, your guarantees and return policies. If you are operating a complex business,
your web site may alleviate many of your problem calls, leaving your staff free to do what they are
really employed to do. Many web sites have FAQ (Frequently Asked Questions) sections and these
areas are used to allow people to address areas of concern. A well laid out FAQ section is well worth
the effort. Whatever approach you take, providing good service will benefit your business.
19. Reduce demonstration stock, damage and loss.
Your Internet store does not have customers who damage your demonstration stock or steal your
products from your shelf. You can help prevent theft with fraudulent credit cards by vigilance, just as
you do in your physical store. Using real-time credit card processing helps to check the credit card is
legitimate before you send the product.


7 Steps to creating your web site

1. Planning
A good web site doesnt just happen, its carefully planned. This may even involve sitting down with a
pen and paper to work out what you want your site to contain. It includes the layout, colours and
image your site will portray, as this is how your customers will see your business, and requires
careful thought.
When deciding what you want your web site to have, you dont have to plan on a grand scale. Your
web site is a very scalable entity and you can add extra elements later. Your first consideration
should be what you will offer your customers. Is it information only or do
you want to sell product? Do you want to take manual credit card orders,
or do you want real time credit card processing? At the very minimum
your site needs a home page, information about your company and
products or services and contact information.
Once youve decided on the colours and theme of your site, this will be
used throughout your site to create consistency. (e.g. www.brealweb.com
uses frames to keep consistent banner and navigation elements as well as similarly designed
heading graphics and text styles on every page.) A good place to start when planning your colour
scheme is your existing promotional materials. Your business cards, letterheads and brochures and
logo should already have a consistent theme. If they dont, perhaps now is the time to consider a
theme for all your communications.
You can benefit from some research time of your own. Go to your competitors sites. Make notes
about what you like about their sites and what you dont like. Try looking for a specific piece of
information on every site and see how easy or difficult it is to find.
Who should be included in the design?
At the very least all the business owners should have input. If you have employees, then ask them
for their input. Make it fun and an enjoyable process. You could ask them for a wish list of the
features theyd really like to see. Your employees are the people who see your customers every day
and therefore know your company. You dont need to use every idea but they are helpful to your web
designer. Breal includes project definition sheets on its web site to help customers work out what
they want to achieve.
When planning, try to keep it simple. Your web designer will help you with logical navigation through
your web site and suggest logical subject groupings. The Internet is a very fast medium and
customers are very impatient people. You dont have much time to get it right. If your customer cant
find the information they want from you in 3 mouse clicks, then theyre likely to leave you and move
on to your competitor.
Design for your customers.
Your customers are the main users of your site, therefore think like one of your customers when you
plan. You should know your target market and what they need and want from your product or
service. Your web site is the perfect place to provide all the relevant information the customer needs
to make a decision. Keep everything clear and concise. Your customer is impatient.
2. Improve on your competition.
If the competing store down the road or in the next town or suburb doesnt have a web site, dont
think that you have no competition. Remember, the Internet is global. Do a search for your company
on a search engine (www.google.com is fast and produces good results). You may find thousands or
even millions of returned responses. If you can find something that you do that your competitors
dont do, then this is something that must appear on your web site.
3. Designing your site.
If you are good at HTML code, know about designing and compressing graphics, understand
navigation and layout considerations, know about shopping carts, security and e-commerce
applications, then you can design your own site with ease. However, just as you hire a printer to
produce your glossy brochures, so you should consider hiring a web developer to design your site.
Web developers are specialists who have taken the time to learn about web sites. They can help you
take your ideas about content, subject and form and turn it into reality. Breal offers very affordable
design to businesses globally.

4. Sales and E-commerce.

Sales on a web site need some planning and its best to do this in the early stages. E-commerce isnt
just selling products or services, its the complete process of exchanging goods or services over the
Internet. A customer comes to your website and browses through your product catalogue and decide
to make a purchase, often using a credit card. When they choose this method of payment, you need
to make provisions to accept this very sensitive information in a secure manner.
You may need a shopping cart if you expect (or hope) your customers are likely to choose more
than one product. If you decide to allow real-time credit card processing, you need an account that
can accommodate that. Breal can advise you on this process. There are set-up fees, ongoing
monthly fees and also per transaction costs.
Once the card has been verified, the customers credit card is debited and the goods are dispatched
to the customer.
When collecting personal information from a customer, that may include his or her name, address,
email and other sensitive information, it is wise to include a privacy policy about how you handle
these details. If you are in Australia, it is law. You may also want to include information about your
refund policy, shipping procedures and other pertinent information.
5. Hosting your site.
Once youve had your site designed, you have to place it on a server so it is available to your
customers. Breal offers a variety of hosting packages specifically tailored to suit all needs and
budgets. The Standard account is best suited to smaller businesses offering brochure style web sites
that do not attempt to sell online. The Corporate account is recommended for e-commerce sites. All
accounts can be upgraded at any time. If Breal has also designed your web site, a 10% discount
applies to all hosting packages.
What is Bandwidth or Data Transfer?
Both of these terms can be loosely interchanged for the purpose of this article. Briefly, it means the
amount of data your site is sending to a visitor and receiving from a visitor. Text only pages are
relatively small files, therefore use only a small amount of bandwidth per visitor, but when you add
graphics or sound to the page, the size of the page increases. Multiply the file size by the number of
visitors to estimate bandwidth.
Why is bandwidth limited?
In the early days, when the web first became popular, people surfed the 'net with a 14.4 modem
(very slow) and there was no flash, streaming audio, streaming video and loads
of bandwidth gobbling monsters to contend with. Now in the current, fast
(relatively) world, huge bandwidth can be chewed up in milliseconds.
Telecommunications companies charge hosting companies for bandwidth, so if
the hosting company is to remain out of bankruptcy courts, they must pass the
costs on to the consumer. A sensible consumer will understand this limitation and
be grateful their hosting company spells out exactly what the charges will be.
Creating a hosting account.
If Breal has designed your site for you and youve indicated you want hosting, this will be done for
you. If youve had your site designed elsewhere and would like to create an account with Breal,
simply visit the hosting section at http://www.brealweb.com/hosting/hosting.asp and choose your
plan. Click on the create account link and then youll be asked to make some choices.
Youll need to choose your hosting platform. You can choose from Windows 2000 or RedHat Linux.
If you are using dynamic web pages written in ASP or have created your site using Front Page, then
youll need Windows 2000.
Youll be asked for your registered domain name. If you would like Breal to register one for you,
follow the instructions on the page.
The payment terms are monthly, quarterly, semi-annually or annually. If you choose a prepaid semiannual account, you will receive three months free. Should you prefer to prepay annually, you will
only pay for the first six months. Youll be asked to provide personal information including your name
and contact details, then youll need to check the I Agree box to confirm youve read the Terms and

Conditions of Service. Once youve completed this section, youll continue to the payment details
and verify your registration. Once Breal receives payment from you, your account will be set up. This
may take up to 48 hours and youll be informed by email when its ready.
6. Registering a Domain
To use a name on the Internet, you first need to register it. The process of registering identifies an IP
address on a computer connected to the Internet. Domains have extensions (TLD Top Level
Domain) that help to identify the domain name.
.com for commercial businesses
.org
for organizations and charities
.edu
for educational institutional
.mil
for military sites only
.gov
for Governmental agencies only
.net
for computer networks
Plan on checking out a few names, as there are already thousands registered, and hundreds more
being registered each day. The name you want may be already gone.
In addition to TLDs you can also register regional domains (for example - .au is Australia, .ca is
Canada). Most countries let you register regional domains even if your business is not located in
their country. Most notable in their restrictions is Australia. To register an .au domain name, you
must have an Australian registered business or company name and the domain name must be part
of the registered business name (the domain name must also appear in the same order as the
registered business name e.g. Smiths Auto Electrics could use smiths auto, but not
smithys_auto.com.au or smiths_electrical.com.au). Australian place names may not be used in an
.au extension. Registered Australian organizations are not charged for registering an .org.au domain
name, but there is a long wait of many months for applications to be processed. Individuals cannot
register an .au name unless they have a registered business or company name. Finally, to register
an Australian domain name, you will have to go to INA.
When your domain name is registered, you must tell it where to point your URL and send your email.
Its a bit like getting a phone number. You might have a phone, but you need to have it connected.
Then, when someone dials the number assigned to you, your telephone rings.
Now when a domain name is entered into the address bar of your web browser, your computer (via
your ISP) requests the information from the DNS Server to collect the information to display.
Changing name servers takes up to 72 hours before it takes effect.
Pricing
There are many places to register your own domain name, but Breal can register one for you, using
the name and address you supply as the administrative contact. We charge AUD$100 for a two year
top level domain registration. (Approximately US$60).
7. Publicity and Marketing
This is a subject upon which many good books have been written. This is a simple overview of the
methods you can use, but if you want to know more, then check
the glossary to find other great reading material.
Once everything has been set up, its time to tell the world. There
are as many ways to do this as there are articles written on how
to do this. Firstly, you should include your web site details on all
your existing promotional material. This includes television
advertising should your budget stretch to this medium. Think of
your web site as another store selling your business. It needs
some time dedicated to it and it needs an allocated budget. You
do not have to spend thousands to make a huge impact.
Some sources of promotion include
Registering your site with search engines and relevant directories. Breal can help you do this.
Advertising in newspapers and magazines
Advertising in online e-zines
Press releases if your web site has enough information to make it newsworthy
Pay per click advertising on search engines such as GoTo.com.

Before paying for this kind of advertising, think carefully about the kind of keywords and
phrases your business uses. Do a check on the kinds of sites that come up when you
search using these keywords and phrases. Also note the number of sites that are
returned. This can be a very expensive venture if you do not get buyers from those who
click through. Expect to pay from a few cents to several dollars per click for more
popular keywords.
Leaflets, flyers
Provide reciprocal links with other web sites with complimentary content
Banner and button advertising
Consider creating your own e-zine for your existing and future customers
o

Tips for improving rankings in search engines

Most search engines now charge for inclusion, so it is important to consider placement. If youve had to pay
money, then you need to be found. There are a few tips for ranking well on search engines. Although they
change their algorithms frequently, there are a few things you can do that should help.
1. Keywords and Meta Tags
If youre creating your own web pages, it is very important to remember to include keywords and
Meta tags. These are tags at the top of your web pages that help search engines decide what your
web page is about. Keywords should include common words or phrases that describe your business.
When creating key words, consider the search terms customers will use to find your type of product
or service. Meta tags should include a description tag. Around 25 words is a suitable length for this
tag. You should only use around 25 50 keywords as excessive keywords may jeopardise your
rankings.
2. Relevant pages
Search engines consider the overall ranking of keywords in your text and check how relevant they
are. While you shouldnt only consider the search engines when creating your web copy, you should
keep in mind how they operate. Use the keywords youve chosen in the body of your text and keep
the copy focused on the terms. If you find you have too many terms to fit into one page, then break
up your copy into more pages, following the same process for each page. Be careful, however. If a
search engine decides you are trying to spam the rankings, you will be penalised. Therefore, dont
overstuff your text with the same keywords too many times. How many times is too many? This is a
difficult question, but typically around seven times should be more than enough times for your
keywords to appear in your content.
3. Alt Tags
Ensure when you use images that you always insert text for your ALT tags (
they look like ALT=my site information). You do not have to keep the alt
information relating to the image, but you should include information relating to
your product or service.
4. Reciprocal Links
Reciprocal linking is one of the best ways to get a good
search engine ranking. They judge how popular your site
is by the number of sites that link to it. Reciprocal linking is
one way to get others to link to your site. Find web sites
with complimentary themes to your own, place a link to
them on your links page and then write to the site owner and ask if they would like to link back.
Some will, some wont. Think carefully about the sites you would like to link with for example if your
web site was about chocolates, then sites about gifts, flowers, romance and cooking could be
suitable candidates. Try not to offer links with your direct competition.
5. Get a listing in Yahoo! and other directories and search engines.
This is a bit like the Holy Grail. You must make sure you submit your site to Yahoo! It is not a search
engine; it is a human edited web directory and extremely popular globally. It used to be free, but now
costs an annual fee to be included. If youve got the time to spend, its worth hunting down the
regional search engines and directories for you to submit to. Australian search engines will usually
only submit your free listing if your site ends in .au. If youre not willing to put in the time, Breal can
submit to major search engines and directories for you.


Other advertising methods

Banner Advertising
Many people are now immune to banners on websites, but they still
have a place in your advertising strategy. Banners have a click
through rate (the number of people who see your banner compared
to the number of people who click on your banner) of up to 1%. Be
prepared to make regular changes to your banners, the colour, file size, graphics and wording until you find
something that works well for you. Keep track of which banner you have in which location. Allocate a small
part of your monthly budget to banner advertising.
Words such as click here have psychological effects on viewers. Tell your viewer the action you want them
to take.
Keep your banner size small. Large banners take too long to load and therefore may not be loaded before
the visitor has moved on. Try to get banners placed near the top of the page. Ensure the link goes to the
correct page on your site. Dont lead your visitors into a dead end. If youre offering a special, ensure they
visit a specials page.
Ensure you know whom youre aiming your advertising to. Know your target market. Find out the kind web
sites they visit and promote your banner on those. If you were promoting youth activities, you would not
necessarily want your banner on a seniors site.
Types of payment
You can participate in free banner exchanges. The problem with these is that you must have a good
quantity of traffic yourself to ensure your banner will be seen on other sites. The ratio is at best 2:1
which means your banner will only be seen once on one of the other member sites for every time
two banners are shown on your site.
Pay per click. This is the same as the search engine pay per click. That is, you pay a certain price
(from a few cents upwards) each time a visitor clicks on your banner.
PPM (Price per thousand). This is the most common way to charge for banner impressions (views of
your banner ad). You pay for units of 1000. Some large sites require a minimum of 50000
impressions to run your campaign and may charge up to AU$100 (US$60) per thousand. That
becomes expensive and youll need to weigh up other advertising options before committing
yourself.
Combining Media
Large companies use their web site in conjunction with their print, television and radio advertising. Try
promoting a special offer only available for your web site. If the media you use also has a web site, see if you
are able to advertise on their site as well. If you can, youll increase your exposure to a larger audience. Ask
if theyre planning any special theme for the future. For example, most newspapers have a theme once a
month. Find out if the theme is complimentary to your business. Think of the new school year. There are
editorials and advertising features about schools and school related products. If there is an article on your
subject, try to have your ad appear on the same or opposite page.
Mailing Lists
Persistence counts and people only remember the last thing they heard about your business. Therefore it is
very important to keep your message in front of them. One way to do this is through a regular mailing list.
Ask your in-store customers if they would like to join your e-mail mailing list. Offer them member only
specials or enticement to join. Ensure you have a sign up option on your web site. Breal is able to help you
create a page if you dont know how. By keeping in touch with your customers, youre able to remind them
youre still there.

Taking care of your customers

You know that if a customer has a bad experience, theyll go and tell six friends, but if they have a good
experience theyll come back to your store. The same thing applies to your web site. You cant see your
potential customers face to face, so its important that you take care of them by taking care of your web site.

Ensure they have a good experience.

Your pages must not take too long to load. The scripts must work, the images must appear and the links
must link to existing pages. Its far too easy for your potential customer to click on to another web site, so you
must ensure your site is working well. Regular checks should be performed and any forms checked to
ensure everything is working as it should.
Even though youd like all the latest technology on your web site, chances are, you customer would prefer
something plainer. You dont have control over which computer system theyre using, or which browser, or
what speed theyre connecting at. If you really want to provide something special for the customers with high
speed and the latest browsers, then you need special pages that detect that information and are able to
serve these visitors the extra goods. Otherwise, its safest to settle for middle ground to ensure your
message gets out to the majority of site visitors.
Ask your customers for their opinions through surveys.
They can be simple, single question multiple-choice questionnaires, or more complicated. Ensure if youre
asking your customers to take up their valuable time to complete your survey, then reward them. They may
tell you something important you should consider for your site, how to improve navigation or efficiency, a
browser compatibility issue you were unaware of or any one of a number of things. By taking care of your
customers, youll generate loyalty and make them feel important.
Keep content fresh and interesting.
Its vital your website has regular changes and updates as repeat visitors want
new information. Add new articles, change your specials or create new offers.
Dont change the look and feel of your site too often unless its strongly
indicated in your survey. Dynamic content allows this to be a much easier
process and can even be done from your own Internet connected browser
window. Breal specialises in creating easy to use dynamic sites.
An example of failure to update came several years ago. A small town
computer store was regularly updating its content but the owners were going away on holiday for a month
and placed a notice on their front page telling everyone the new catalogue would be online after they
returned. There was a date that this should be expected to happen. Visiting the site a month later revealed
the same message, three months later, same message. Out of curiosity, returning to the site well over a year
later, horror of horrors, same message! This sends a strong message to your customers. If you cant be
bothered updating your web site, what other aspects of your business arent you too careful with either? One
solution to this problem would have been to use dynamic content. This could have then been programmed to
show the message only for a specified period of time, before reverting to the old site. Of course, the other
solution would have been to check their web site periodically to check the content.
Provide your customers with great service from their first click
How can you do that? You dont know what a customer is looking for when they arrive
on your site. There is no sales assistant to help a customer find what they are looking
for, so provide all the information you can about your product. Ensure you provide
information about a products size, weight, colour and special features. Describe its
use. If it is a technical product, provide in depth technical data. Show different
examples of a product if necessary.

Encourage potential customers to ask questions

Make it easy for your customer to contact you, by phone, fax, letter or email. When a
potential customer makes an enquiry for more detail provide it. That may sound simple,
but sales staff often never replies, particularly to emails. If they dont get an answer, they
wont become your customer. Consider using an auto-responder to tell the customer you
have received their email and the typical time it will take your staff to reply personally. The personal reply
time should never exceed 48 hours. Email is an instant medium. The cost of obtaining a customer is much
higher than retaining one. Therefore, treat potential customers with great respect.
Following up with customers
Once your customer has made a decision to buy from you, dont let them disappear. Repeat customers are
good business. They know you and your sales process and feel comfortable giving you their patronage. Ask
if you can send them follow up emails. Keep them updated with new products and information about your
web site.

Finally
Remember the Internet is an impersonal medium and people need relationships. Provide interactivity on your
web site and make it easy for people to contact you. Respond to enquiries personally. Be polite, courteous
and honest with them. In return, they will become loyal customers.

Glossary
Auto-responder
Automatic responders are pre written e-mails that are stored and sent automatically
to the sender when e-mail is received. The main uses for auto-responders are to
acknowledge receipt of e-mail, or to automatically send certain information when
requested, rather than require an individual to process and send the e-mail. Fact
sheets and small articles are often sent via auto-responders, using a unique e-mail
address such as article01@brealweb.com
Bandwidth
The amount of data sent through an Internet connection. Many ISPs and hosting companies restrict the
amount of Bandwidth available to their customers each month. A fast modem can transfer 15,000 bits (bps =
bits per second) per second. Streaming audio and video can use up to 10 million bps using low compression.
A 56 KB (kilobyte) modem transfers 56,600 bits per second if it reaches full transfer speed.
Bit
A single binary digit (base-2). A binary digits equal either 0 or 1.
Browsers
A browser is a piece of software installed on a computer that can look at information stored on the Internet.
Also known as web browsers, the best known are Microsoft Internet Explorer versions and Netscape
versions. There are other browsers available including Opera. The choice of browser is up to the individual,
although most people use the one that came with their computer or was provided by their ISP. Different
browsers perform tasks in a slightly different manner and offer different functionality, including how a web
page is displayed. There are also variations in the support for various plug-ins (extra programs that provide
more functionality to a web browser for example Macromedias Flash Player is a plug-in that allows a web
browser to display Flash movies)
CGI
Common Gateway Interface programs are small programs stored on a web server that usually takes
processes data from a web server, such as placing the content of a form into an e-mail message. CGI
programs are written in a programming language, usually Perl, Java, Visual Basic or Visual C++).
DNS
Domain Name Service. A network of servers looks up IP numbers or an Internet address from a Domain
Name. For every registered Domain Name, there is a DNS server that knows where the address is so that
web page requests can be forwarded to the right location. It does this by checking the name against its
records, then transferring the request into the IP number.
Domain Name
When you set up an Internet site, it is recommended you purchase a Domain Name. This is a unique name
that identifies an Internet site and is registered to you or your business. Domain Names have several parts,
separated by dots (full stops). The left part is the name you have chosen (for example, the left part of our
domain name is brealweb). The second part explains what role your web site is playing (most commonly
.com describes commercial sites, .gov describes Government departments) and any other parts describe
regional variations (such as .au for Australian domains).
Domain Pointers
A domain pointer is a second domain that points to the exact same site as your main domain (e.g. a domain
pointer points pony.com to horse.com). You cannot point a domain to a subdirectory.
Front Page
Front Page is a software program for creating web pages, designed by Microsoft. If you choose to create
your own web site and use Front Page, you need a Windows based hosting system. Breal offers reasonably
priced hosting plans where Front Page extensions can be used.

FTP
File Transfer Protocol is one of the most common ways to transfer files between Internet sites. FTP allows a
user to login to an Internet site to send or receive files. When you have a hosting account, you will probably
use FTP to transfer your web site files from your computer to your Internet site. Some publicly accessible
Internet repositories allow you to download material via FTP as an anonymous user. That is you would have
an account name of anonymous. Most people choose to use a program for FTP such as WS-FTP or Cute
FTP.
Graphics
GIF
Graphic Interchange Format is a popular and common format for Internet images where there are
large areas of the same colour, such as line art, logos, borders, banners and buttons. These files
can be heavily compressed and therefore will load faster and use less bandwidth. GIF files are often
smaller than JPG files, but do not display photographic images well.
JPG or JPEG
Joint Photographic Experts Group files are most suited for photographic images as they can
maintain image quality.
PNG
Portable Network Graphics are sometimes used for web pages.
They are not as popular as .gif and .jpg
HTML
(Hypertext Mark-up Language is the language used to create documents for display on the Internet,
controlling how a document should appear. HTML pages have the suffix of .htm or .html in a web address
and are viewed by a web browser.
HTTP
Hypertext Transport Protocol allows files to be transported across the Internet. It is the most commonly used
protocol used for Internet traffic. To obtain access to web sites, http protocol is used as
http://www.thedomain.com. This tells the web browser to first use the Hypertext transport protocol to search
the World Wide Web for the domain.
Hyperlinks
A hyperlink is a line of text or image in a HTML page that jumps to another web page or point in a web page,
when it is clicked on by a mouse. (This hyperlink takes you to the Breal web site). Text hyperlinks are often
blue underlined text, although the web page designer may make them any colour they choose and with or
without the underline. Image hyperlinks are graphical images on web pages (such as buttons or banners)
that take the user to another web page when they are clicked on.
Internet
The Internet is a global network of servers and routers and communities that share information.
Intranet
Similar to the Internet, but is a group of privately networked computers inside a company. There are many
things an Intranet site may do that are not done on an Internet site. As the users can be identified and the
browsers they are using is known, there are greater opportunities for a web developer to create more
interactive and complete applications for users. Private networks are usually restricted to internal use and
are not accessible to the general public.
IP Number
Internet Protocol Number is a unique 4-part number separated by dots. Breals IP number is 216.58.174.210.
When you host your web site on a server, you will receive an IP number. Domain Names are far easier for
people to remember.
Keywords
Keywords are part of the Meta Tags created for search engines. They are specific words and phrases to
guide the search engines to help choose our site when those words or phrases are typed as search terms.
Clever use of keywords and other Meta tags can help improve the rankings (make a web page appear near
the top of the search). Much has been written about this topic.

Languages
ASP
Active Server Pages. A method of writing web pages that allows dynamic content to be delivered to
web browsers according to a visitors request. It can support interaction via forms, dynamic text links
and access information from a database according to the variables chosen. Not a language in itself,
it can use components of many scripting languages. ASP pages are distinguishable by the .asp
suffix on the end of a URL (web address)
Java
Java was invented by Sun Microsystems specifically to write programs that can be downloaded via
the Internet without fear of harming the users computer. Small Java programs are called Applets
and can be used on web pages to do a variety of tasks such as animations, simple games and
calculators. They should be used only where necessary as they can use a lot of resources and
dramatically slow down the time it takes to load a web page into a browser.
JavaScript
JavaScript is a popular scripting language commonly used on web pages to create dynamic content
displays. Particularly it is used for manipulating graphics, such as changing the image when the
mouse is hovered over it, or the image is clicked upon.
Meta-Tags
Meta Tags appear in the head of a web page and are hidden from a users view. You can see the Meta tags
of a web site in the code, by choosing to view the page source. There are many Meta tags that can be used,
the most common being the description and keywords tags. The tags are designed to help search engines
index and choose appropriate content when a person searches on a specific term.
Search Engine
A web site that collects details and contents of other web pages and creates an index that visitors can
search. Visitors to the search engine are then provided with a list of web sites that match the search term.
Meta-tags including descriptions and keywords, plus the content of the web page are used by the search
engine algorithm to decide the order the pages are shown. Many search engines now charge web sites for
inclusion in their index and these pages appear before any non-paid content. The most popular search
engine is Google. Other popular search engines include Google and HotBot. Yahoo! is not actually a search
engine, but a human edited directory.
Spam(or Spamming)
Spam is a phrase coined to describe the inappropriate sending of unsolicited, bulk e-mail. It has become
quite a serious problem in recent years, with millions of unwanted emails being sent each day. These
unwanted e-mails clog up the system and waste time. When creating a mailing list to send to customers and
potential customers it is vital that email is only sent to people who have requested it. If you are accused of
spamming, your ISP may cancel your account or your hosting account may be suspended.
SSL
Secure Sockets Layer is a protocol. It enables Internet communications to be made securely via encrypted
and authenticated certificates.
Sub Domains
A sub-domain is a prefixed web site address, like subdomain.yourname.com (e.g. support.brealweb.com)
UNIX
There are several operating systems available to run a computer. Most popular and well known for personal
and small business use are the various Windows operating systems. Unix is one of the popular operating
systems for powerful computers. It is a very stable system and is often used for Internet Servers.
URL
Uniform Resource Locator is the address of an Internet resource. For example, Breals URL is
http://www.brealweb.com/ A URL is normally entered into the address bar of a web browser.
Web Browser
See Browsers

Web Page
A document prepared in HTML. The document may be of any length and may contain several scripting
languages. It may contain graphics, sounds, text and links to other web pages.
Web site
A group of pages written for viewing in a browser over the Internet. The pages are linked by a particular
theme and can be found under a single domain name.

Resources
Article: How to get your Most Wanted Response (MWR)
Article: To share or not to share
Book: Make your site sell by Ken Evoy get two free chapters
Book: Guerrilla Marketing by Jay Conrad Levinson and Mark Joyner
Website: World Wide Web Consortium

Contact Details
General Enquiries
mailto:enquire@brealweb.com
Sales Information
mailto:sales@brealweb.com
Phone
In Australia
Elsewhere

0402 115 170

61 402 115 170

Postal Address
PO Box 64
Underwood
Queensland
Australia
4119
Breal Website
http://www.brealweb.com/