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p r od u ction of g ood s
(gives rise to)
ex ch a ng e of g ood s
(after w hich)
consumer and producer forced to make choices about what to consume and what to produce
1.1.4.1 Production
What needs to be produced - the consumer wants the specific producer's product and is prepared to pay for it.
How to produce - materials limited, careful choices to production techniques, production process be efficient, economical
For whom to produce - usually directed at a specific area of the consumer market
1.1.4.2 Demand and supply
price of a product determines how much of the product is sold
Demand is not the same as need
willing to pay money in ex change for their needs, their needs become demands.
consumer influenced by prices and person who wants to produce a product
1.2 The South African economic system
South Africa has a mixed economic system = system in which traditional mechanisms, command mechanisms and market mechanisms
all play a role.
Three coordinating mechanisms in economic systems:
Traditional mechanism oldest, commonest, traditional society members of the community produce the same products, use the
same inputs and production techniques and they divide the yield amongst each other.
Command mechanism: economic actions determined by a central authority - makes decisions what is produced, how it is produced
and how it is divided. (was characteristic of the Soviet Union and China.)
Market mechanism: people are free to own their own property, may trade in anyway they choose, spend their money anyway they
want, and w here the government does not control the price.
-
SA economic system has elements of command economy: enterprises directly or indirectly owned by state (Iscor, Telkom,
SABC), certain prices are fixed, government interfere in free movement of production factors through influx control and job
reservation
SA = market-oriented mixed economic syste: people free to decide what they want to do, obey certain rules and laws, private
ownership and initiative important, state plays an important role
State inteference: combating production of harmful goods, control monopolistic tendecies, ensure health and safety
1.4.1 Tax
Compulsory payments to the government and most important source of government income
Classified into tw o main categories:
Direct taxation: Personal taxation is the most important form of direct tax ation. Personal taxes paid on the taxable.
Progressive personal tax system in SA - higher incomes contribute higher percentages
Indirect taxation: Value-added tax (V AT) , customs and ex cise duties are the most important forms of indirect tax ation. After
personal taxation, V AT is the government' s largest source of income.
1.4.2 Fiscal policy and the budget
a policy regarding the level and composition of government spending and tax ation, w hich is know n as the fiscal policy. Fiscal
refers to the government' s financial activities.
government' s financial policy is called fiscal policy
Most important fiscal policy instrument is the budget.
fiscal policy is government attempt to influence the economy by changing the expenditure and/or the taxation in order to limit
unemployment or inflation to a minimum and to promote economic grow th.
1.4.3 The Reconstruction and Development Programme ( R D P )
The most important issues addressed by the RD P are:
the promotion of j ob opportunities
development of infrastructure (housing, w ater and electricity)
eq ual rights in the w orkplace
eq ual education opportunities
free medical services for deserving recipients
1.4.4 The government and politics
accepted economic grow th is closely linked to the political climate:
South Africa' s economy (a mix ed economy) consists of different economic pressure groups
important pressure groups in South Africa can be divided into three categories:
private business enterprises, represented by organisations like the South African Business Chamber (SABEC) and the
Afrikaanse Handelsinstituut (AH I)
labour organisations, the largest of which is the Congress of South African Trade Unions (COSATU) + all its affiliates
civic associations, like SANCO (the South African National Civics O rganisation) , consumer organisations, etc
1.5 The monetary sector and other important financial institutions that play a role in the economy
1.5.1 Monetary policy
fiscal policy = use of government spending and taxation to influence economic activities, monetary policy involves the manipulation of
the amount of money and interest rates.
Monetary policy = measures used by the monetary authority to influence the supply of money or the interest rate in the economy in an
attempt to bring about price stability, full employment and economic growth. Implemented by the central bank.
Reserve Bank exercises the follow ing five main functions:
o controls the issue of bank notes and coins.
o acts as banker to other banks.
o acts as banker to the government.
o stores the country' s gold and other foreign reserves.
o is responsible for formulating and implementing the monetary policy.
1.5.2 Important financial institutions / mediators
1.6 The foreign sector
all the countries in the rest of the w orld and all the
SA economy has always had strong foreign links with the rest of the world
SA has open economy - goods produced in SA sold to foreign countries & goods available in SA are manufactured abroad.
1.6.1 International economic organisations
1.6.2 Foreign exchange and the exchange rate
o foreign monetary units callec foreiggn exchange
o foreign exchange canb e obtained by exporting goods and services
o imports and exports important role in SA economy
o SA exports mainly minerals (gold, platinum, coal, diamonds)
o Exports less than impots = shortage in balance of payments
o Inclined to casue drop in value of rand in compairson with other monetary units
o Reand depreciates against other monetary units
Study Unit 2
The individual and the economy
2.1 People and the economy
economists study economic behaviour of people
People (individuals) are central to economic science
2.2 Human needs
Divide human needs into the follow ing groups:
o Natural needs: light, air, water, etc.
o Essential needs: food, clothes, housing and recreation.
o Conventional , essential needs: not essential for human survival and contribute to personal comfort and welfare, for example
cellphones.
o Luxury needs: cars, radios, etc.
o Cultural needs: education, music, etc.
o Collective needs: maintenance of law and order, education, etc.
2.3 People as consumers
2.3.1
o
o
o
o
o
Retailers
fulfil a very important function in satisfying human needs because they handle the collecting, storage and distribution of the articles that
consumers need.
Deliver other important services to consumers:
o bring the goods within easy reach of the consumers.
o sell goods according to the quantity required by consumers.
o grant credit to clients until they receive their salaries or wages.
o provide in the daily needs of their clients
o advertisements and exhibitions, notify consumers of new products, changes in fashion and even price changes
o deliver goods with well-known trade marks to the homes of clients.
2.3.5.1 Profit
entitled to compensation when he or she delivers a service.
an article sold at a higher price than what it was bought for, the difference is the profit.
Retailer is entitled to a profit because he or she renders a service.
(a) Is the retailer's profit too high?
clients will go and buy from other businesses in the vicinity
(b) Factors which influence profit
o Kind of business
o The element of risk
o The competence of the entrepreneur
o Turnover and market size
o
o
o
o
2.3.5.2 Retailers
(a) T he general d ealer
o in every town or suburb
o order a large variety of goods from wholesalers and sell them to consumers.
Serv ices offered by general d ealers to consum ers
o usually do not have a very large clientele, they offer a large variety of articles to make a profit.
o They do not specialise in specific types of articles
o stock many kinds of goods, for ex ample clothing, groceries, hardware and building materials.
o variety or choice not large.
o If a consumer w ants to buy on credit, he or she only has to open one account.
(b) The self-service shop
o very common and important kind of modern retailer is a self-service shop.
o called a supermarket.
Serv ices offered by superm ark ets to consum ers
o large variety of goods are provided
o Consumers can move around freely and compare different goods before buying anything
o consumers serve themselves
o supermarkets do not need as many sales personnel and their prices are usually lower.
o Consumers can make all their purchases at one shop and they have fewer parking problems.
(c) The speciality shop
commonest kind of retailer specialises in selling one kind of article. (eg butchery, green grocer)
Serv ices offered by speciality shops to consum ers
o very large variety of one kind of item is offered to the
consumer
o has a large choice
o
o
2.4 Productivity
o relation between real output (volume of goods and services produced) and amount of input used to produce output
o also described: average amount or number of products that every labourer produces per hour.
o If the output increases while the input remains unchanged, it leads to increased productivity.
2.4.1 The importance of productivity
rise in productivity, and especially in productivity of labour, is important for at least three reasons:
o most basic means of improving real w ages and therefore also living standards
o maintaining a higher economic grow th rate.
o is an anti-inflationary force because it compensates for increases in monetary wages, or helps to absorb them.
2.4.2 Personal productivity
defined as a person's own level of efficiency.
E fficiency: completes a task with the minimum wastage of time, materials and money
one' s ability to achieve important results w hile maintaining high standards
Hints on achieving efficiency:
o
o
o
o
o
Learn to say no
Strive towards quality and quantity
o
o
pays out a part of its profits to people w ho ow n shares in the business its shareholders
If business is grow ing and making good profits more and more people w ill w ant to buy its shares. This increases the value of
the shares.
Study Unit 3
Entrepreneurship
3.1 What is entrepreneurship?
entrepreneur: owner of a business enterprise who, by risk and initiative, attempts to make profits.
Is someone w ho
o . recognises opportunities
o . dares to grasp the opportunities
o . is able to handle the opportunities
Bow ler (1996:5): business owner can be called an entrepreneur only when at least one of the follow ing five innovations is evident in
his or her business:
o new or improved product/service is introduced.
o new production or marketing method is used.
o An existing product/service is introduced to a group of customers w ho have never used the product before.
o new source of supply of raw materials or other components is used.
o new type of business is created.
3.2 Entrepreneurship and the economy
One of South Africa' s greatest limitations to economic development is the shortage of entrepreneurs
3.2.1 Reasons why entrepreneurs are important to the economy
o . E ntr ep r eneur s c r eate j o b o p p o r tunities .
o . E ntr ep r eneur s initiate th e p r o duc tio n p r o c es s .
o . W ith o ut entr ep r eneur s natur al r es o ur c es r em ain under gr o und and undev el o p ed.
o . E ntr ep r eneur s ar e c atal ys ts to gener ate w eal th and a h igh er s tandar d o f l iv ing.
3.3 Establishing a culture of entrepreneurship in South Africa
School leavers and people entering the job market faced w ith challenge of creating their own employment opportunities
3.4 Promoti on of entrepreneurship
establish mechanisms whereby children can actively become involved in entrepreneurial activities, and which can nurture their
entrepreneurial spirit.
3.4.1 The national Department of Education
Natioanl Department of Education has decided to introduce entrepreneurship education into government schools.
Department of Education aware: learners are able to contribute to the creation of wealth by acquiring an entrepreneurial spirit
E ntrepreneurship is therefore included in Curriculum 2005.
Curriculum 2005 is the new schooling curriculum in South Africa. Focus is to help learners to achieve outcomes
new approach to teaching and learning concentrates:
o understanding know ledge
o skills
o values, norms and attitude
New approach = O utcomes Based Education (OBE)
Intends to enable learners to ex perience learning in a holistic w ay
E ntrepreneurship falls w ithin the learning area of Economic and Management Sciences
The unique characteristics and scope of Economic and Mngt Sc
o the economic problem
o economic cycle
o reconstruction, sustainable growth and development
o the economic environment
o leadership and management (basic aspects of leardership, negotioant motivation delegation and conflict mngt, basic aspect of
mngt, marketing purchasing public relations and the development of human resources, right and responsibilities of mngt)
o entrepreneurship
o financial and consumer knowledge and skills
o learning area economic and mngt science
o learning outcome1: the economic cycle
o learning outcome 2: sustanibalbe growth and development
o learning outcome 3: mngt, consumer and financial knowledge and skills
o learning outcome 4: entrepreneurial knowledge and skills
3.4.2 Community involvement in entrepreneurship education
few examples of community involvement in entrepreneurship education:
o NTSIKA (enterprise promotion agency)
o Business Cinic at technikon Natal
o Richards Bay Minerals (RBM) Business Advice Centre (BAC) in Empangeni
o Entrepreneurship programmes on TV