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oh, hey!
Hi lovely creative!
Welcome to the wonderful world of creating digital products that sell while you
sleep. Doesnt that sound like a dream? (Ha!)
But seriously, adding digital products to your business plan can give you more
freedom and help you make a lot more money without adding more work
hours to your day.
Its one of my very favorite things to teach because of the amazing impact it
can have on your business and life. No matter what your business goals, almost
always digital and information products can help you reach them.
If you do the work, BIG things can happen for you and your business.
Before we get started, I want to say thanks.
Thank you for choosing me as your guide in your exploration into digital
products. Im going to do my best to make it a lot of fun, because one of my
mottos is business should be fun.
The one thing I want you to keep in mind throughout the course is that you
should break down these to-dos into manageable pieces. I dont expect you
to do all this work in just a couple days. In fact, itll probably take you a few
months and thats okay. Set reasonable expectations and youll feel a lot
better about what you do get done. And, youll be more likely to finish.
Alright...lets get started!
xoxo
April Bowles-Olin
table of contents
Create Digital Products that Sell While You Sleep
SESSION 1
Segment 1: Why You Should Sell Digital Products.................................Page 4
Segment 2: Picking the Right Products to Develop and Sell...............Page 9
Segment 3: Logistics, Planning for Your Product Creation...................Page 19
Segment 4: Creating Digital Products from Scratch.............................Page 22
SESSION 2
Segment 1: Getting Your Products in Front of the Right People..........Page 24
Segment 2: Writing a Sales Page that Actually Sells.............................Page 36
Segment 3: The Importance of Your Launch.........................................Page 42
Segment 4: Your One-Page Marketing Plan..........................................Page 47
Month:
Goal:
monthly tasks:
Weekly tasks:
daily to-dos:
Whats one thing you can do today to start to move past these limiting beliefs?
pain points
What are your customers pain points? What problems can you solve for them
with your products?
product brainstorm
List all the digital and information products you can think of that you might
want to sell.
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product brainstorm
What would be easy for you to create and put out into the world?
Why do you want to make this? Does it already exist? If so, how are you making
it different? If not, why not?
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Skill set:
Experience:
Education:
Strengths:
Values:
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Product experiment
Imagine your perfect ebook. Whats the title? List some of the content. What
would the main message be? How would you introduce it? How long would it
be? Who would buy it?
15
Product experiment
Imagine your perfect course. Whats the title? Whats the format? How many
students are in it? How long is the course? How would you introduce the
course? Whats included in the course? What topics do you cover?
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How well does it fit in with my current calendar and other commitments?
How well does it fit in with my overall vision for what I want to be known for and
business goals?
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three questions
1. Why does your customer need this?
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logistics planning
What do you need in order to create and sell your first/next digital product?
Where will you sell it? (your website, Etsy, Creative Market)
Do you need to hire anything out? (web design, book design, photographer,
videographer)
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preliminary pricing
Whats the first price that pops into your head?
Whats the value that your customer is getting from the product?
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Imagine your dream customer. Give her a name. Describe her characteristics,
where she lives, her career, how much money she makes. Think about her
values, likes and dislikes. Consider her goals, problems, pain points, what keeps
her up at night, habits and daily behaviors.
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18. When was the last time you felt sad? What happened?
19. When was the last time you got in an argument with someone? What did
you argue about?
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20. What did you have for dinner last night? Did you cook or eat out?
21. When was the last time your spent money on something frivolous for
yourself? What did you buy?
25. Do you have a Facebook account? How often do you check it?
26. What other social media sites do you frequent? Whats your favorite?
27. When was the last time you ordered something online? What was it?
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38. If you could have one wish granted, what would you wish for?
42. Do you have pets? If yes, what type of pets? What are their names?
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product connection
What does your ideal customer WANT from your product? Why is she buying it?
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What does she think about before, during and after purchase?
How can you use this information during product creation and to improve your
sales page?
34
Website Checklist
Light background with dark text
Music/video doesnt automatically play when page is loaded
Text is broken up into small chunks
I use headings, bolding, bullet points and lists in blog posts
One sidebar
Sidebar isnt cluttered--only used for important things
Social sharing buttons are obvious and on every blog post
My contact information can be easily found
My email newsletter opt-in is attractive and obvious
My website is appealing to my target market
Its obvious how to find my shop/products or how to work with me
Ive asked three people in my target market for feedback on my site
My about page has been updated within the past six months
I use analytics to track visitors, my most popular pages and posts, etc.
Website is easy to navigate
Readers can easily comment
35
The Beginning
Write out some ideas for the beginning of your sales page. Brainstorm at least
two different options (but three is even better).
36
What are the features and benefits? (Example: features = PDF print, 8x10;
benefits = accessible art that can immediately transform a room from dull to
bright; Example: features = Eight 90-minute segments, HD videos, workbook;
benefits = learning how to create and sell digital products to make more
money and gain more freedom)
37
Why should the customer should buy NOW? We all procrastinate, so you have
to give your customer reasons to buy now.
38
What blogs do you always check out when theyve published something new?
What makes you loyal to them?
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What are the top five questions your target market will have about your
product?
What are the five biggest objections and how you could counter them?
What will help your customer make an informed decision? What will attract the
RIGHT customers?
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launch systems
What systems can you put in place to make your launch run more smoothly?
(Do you need to hire a virtual assistant or someone to help with customer
service? Do you need your web designer on call in case your site crashes or a
technical issue pops up?)
Have YOU tested your product--going through each step to see what your
customer will see and experience?
Have you had a couple of friends or fans test your product, buying it, receiving
it and using it?
45
launch Checklist
Test idea, survey audience, ask for feedback
Build anticipation with your pre-launch
Collect names and emails of prospects
Develop launch content plan
Schedule launch content (blog posts, emails, social media)
Write sales page
Test checkout process from start to finish
Have a friend test checkout process from start to finish
Collect testimonials and put on sales page
Set goals (monetary and other)
Set up customer service plan
Have clear policies (including a refund policy)
Hire extra assistance (if needed)
Check in with first five customers to make sure everything went well
Overdeliver
Celebrate!
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goal:
ideal customer:
Benefits/value:
difference:
Beta launch:
pre-launch:
launch:
funnel:
Affiliates/partners:
customer service
and loyalty:
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Thank You
for giving me your time!
April Bowles-Olin
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