Business Plan

NOOB Tech

Jalan Universiti, Petaling Jaya

0136179026

12 June 2015

Suhairi
Syarifah
Azizz
Ashraf

This document is confidential.

Table of Contents
Table of Contents.................................................................................................................3
Executive Summary.............................................................................................................4
Vision/Mission Statement and Goals...................................................................................5
A. Vision Statement.........................................................................................................5
B. Goals and Objectives..................................................................................................5
C. Keys to Success...........................................................................................................5
Company Summary.............................................................................................................6
A. Company Background................................................................................................6
B. Resources, Facilities and Equipment..........................................................................6
C. Marketing Methods.....................................................................................................6
D. Management and Organization...................................................................................7
E. Ownership Structure....................................................................................................7
G. Internal Analysis.........................................................................................................7
Products and/or Services......................................................................................................8
Market Assessment..............................................................................................................9
A. External Analysis........................................................................................................9
B. Customers....................................................................................................................9
C. Strategic Alternatives................................................Error! Bookmark not defined.
Strategic Implementation...................................................................................................10
Financial Plan....................................................................................................................11
A. Financial Projections.................................................................................................11
B. Contingency Plan......................................................................................................11
Monitoring.........................................................................Error! Bookmark not defined.

Executive Summary
This section is a summary of the information from the pages that follow. Prepare it last,
after the business plan has been written. It should not exceed two pages. Headings to use
in the Executive Summary:
A. Vision/Mission Statement
B. Company Summary
C. Products/Services
D. Market Assessment
E. Strategic Implementation
F. Expected Outcomes

Vision/Mission Statement and Goals

A. Vision and Mission Statement
The vision of NOOB Tech is to provide best alternative satellite broadcasting
channel for entire Malaysia.
B. Mission Statement
The mission of NOOB Tech is to provide high quality, convenient and
comprehensive latest technology to each and every house in the entire Malaysia by
providing thousands of channel from around the world. The most important aspect of our
business is trust. It is the goal of our company to have 100% customer satisfaction in
regards to quality and friendliness, and discover new ways to exceed the expectations of
our customers while doing so at the lowest possible cost.
C. Goals and Objectives
NOOB Tech goal in ten year is to become a regional leader in alternative satellite
broadcasting channel. With this in mind, the objective over the next three years for
NOOB Tech are the following:
1. To reach minimum sales of 300 units in the first year.
2. Increase in sales about 50% for the third year
3. Expend market availability throughout the Sabah and Sarawak by the
third year.
C. Keys to Success
1.
Product quality and customer satisfaction. Everything we sell is
guaranteed, the product has to do what we promise and well.
2.
Long term customer satisfaction by focus mainly on giving the best for
costumers.
3.
Produce and broadcast an eye-catching advertisement of product.
4.
Provide a user-friendly companys official website.

Company Summary
A. Company Background
New Out of Box Technology (NOOB Tech), founded in January 2014 by Suhairi
Fitri. The headquarters are located in the Petaling Jaya, Malaysia. NOOB Tech have
been helping entire Malaysia by providing thousands of television channel by
using credit card sized technology that functionally specialized for media stream.
Suhairi gets the idea to develop this company after realize that current satellite
broadcasting company in Malaysia provide limited channel for Malaysia citizen.

B. Resources, Facilities and Equipment

NOOB Tech was basically based on a small single board computer, called
Raspberry Pi developed by Raspberry Pi Foundation based in United Kingdom which
later been added with our software to maximize its performance and function. The
Raspberry Pi are directly supplied by the Raspberry Pi Foundation.

C. Marketing Methods
NOOB Tech estimate to reach sales of 350 units or equivalent to RM 70000 in
first year. With this, our marketing methods are the following:
1.
Our marketing strategy is a simple one: satisfied customers are our
best marketing tool. When a customer leaves our business knowing that it has had a
fulfilled day, our name and service will stand on its own
2.
As part of companys low cost strategy, the company will seek to
purchase parts in large quantity whenever possible to take advantage of volume
discounts.
3.
Improve company website. An amount of RM 200 have been set aside
for this purpose. The site must have a shopping cart capability to allow on-line
secured credit card transactions.
4.
Local TV news show (Malaysia Hari Ini) will be contacted to feature our
business as a new product to the community. Brochures will be distributed to cyber
cafe, housing area, and restaurant.
5.
Advertise in local newspaper (Stars, Berita Harian, Kosmo).
6.
Build community relationship through unique and quality service, a
friendly caring atmosphere, and delivering world class service.
7.
Provide free delivery of product to a customers home.
Build community relationships through unique and quality service, a friendly
caring atmosphere, and delivering world class service.

D. Management and Organization

NOOB Tech management team is comprised of experienced entrepreneurs and
business professionals from technology management industries. Our Chief Executive
Officer as well as Co-Founder, Suhairi Fitri, founded NOOB Tech in 2014 while
pursuing a Ph.D. at Stanford University, and was the first CEO. Suhairi holds a
bachelors degree in engineering from the University of Michigan, Ann Arbor and a
masters degree in computer science from Stanford University in 2012. The Chief
Financial Officer of NOOB Tech is Sharifah Zahidah. She has nearly 5 years of
experience in financial operations and management in the software sector. She
received her bachelors degree from Stanford University, California. The Chief
Marketing Officer, Azizi Arshad holds a Master of Business Administration degree
from the University of California, Berkeley, and a Bachelor of Arts degree in
economics from the University of San Francisco. The Chief Technology Officer is
Ashraf Hidhir. Ashraf received a bachelors degree with honors in mathematics and
computer science from the Massachusetts Institute of Technology.

E. Ownership Structure
As the NOOB Tech involve with copyright material, we work closely with Digital
Millennium Copyright Act (DMCA) and Enforcement Division, Ministry of Domestic
Trade, Cooperative & Consumerism (MDTCC) to remove any copyright infringed
material from our product to ensure the safety our customer and also our company.
G. Internal Analysis
Strength of NOOB Tech as follow:
1. First company to have such technologies
2. Have superb customer department.
3. Have enough modal without making loan.
Weakness of NOOB Tech as follow:
1. New company in Malaysia
2. Not so well known

Products and/or Services

NOOB Tech basically is the product of Raspberry Pi Foundation that based in
United Kingdom. Later, it have been added with software that specially function as
media streamer to maximize its performance and function. NOOB Tech have
undergoes many research and development before it was selling. Thus, we can
guarantee that NOOB Tech is the best technology out there. This technology enables
everyone to experience the excitement to watch almost all television channel from
around the world. As it size same as the size of credit card, it is easy to carry
anywhere. NOOB Tech will not affected by weather condition, it only need a stable
internet connection to make it function effectively to stream channel and television
or monitor to display it.
NOOB Tech is very easy to use. Just turn on the television or monitor and connect
it with NOOB Tech by using High Definition Multimedia Interface (HDMI) cable, then it
can be used to watch channel around the world.
NOOB Tech will be backed and supported by professional and reliable technical
service and proactive customer service that work 24/7, a unique concept in our
company. By forming strategic alliances with Raspberry Pi Foundation we will able to
provide this product continuously.
With all the advantage that NOOB Tech have, were going to sell it for RM 200
each. Need to highlight that there is no hidden cost in it. Customer will only need to
pay it once in a lifetime and get the product as descripted.

Market Assessment
A. Examining the General Market
Malaysia satellite broadcasting company, Astro, have dominantly conquered the
broadcasting system in Malaysia. Before, there are no competitor for them, they can
manipulate the system easily. Customer need to pay to have additional channel. Worst
thing is when rainy season, customer cant watch the channel because the satellite signal
was disturbed. Then come the HyppTV from Telekom Malaysia (TM) that provide high
speed fiber optic data transferred that doesnt effect in any weather. But, the problem rise
as not all area in Malaysia have this service. With NOOB Tech, all the problem will be
solve. NOOB Tech can work in any weather and only need stable internet connection for
it to work efficiently.
Now, NOOB Tech will compete with Skybox, a substitute for HyppTV that have
almost the same concept like NOOB Tech but have limited channel.
The table below show the comparison between NOOB Tech and other product.
NOOB TECH

ASTRO

HYPP TV

SKYBOX

Price

Once in a
lifetime

Monthly

Monthly

Monthly

Size

Credit card
size

A4 size
paper

A4 size
paper

A5 size
paper

Availability

Entire
Malaysia

Entire
Malaysia

Developing
Cities

Entire
Malaysia

Channel
available

Unlimited

Limited

Limited

Limited

Video Quality

SD*/HD**

SD/HD

SD/HD

SD/HD

Connectivity

Anytime &
Bad in
Anytime &
Anywhere rainy day Anywhere

Anytime &
Anywhere

Minimum
internet
requirement

+2Mbps

No

+5Mbps

+1Mbps

After sales
support

Superb

Good

Good

Depend on
seller

* Standard Definition
** High Definition
With all the advantage that NOOB Tech have, were going to sell it for RM 200
each. Need to highlight that there is no hidden cost in it. Customer will only need to
pay it once in a lifetime and get the product as descripted.

B. Customer Analysis
There are approximately 9 million household in Malaysia. Our target are
Malaysian citizen that have high speed internet connection especially in the developing
cities like Kuala Lumpur, Shah Alam, Putrajaya, and Cyberjaya.

Now a days, cost to support a customer almost can be negligible because

customer can be reach by using Whatsapp or Facebook.

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Strategic Implementation
A. Marketing Strategy
1.
Our marketing strategy is a simple one: satisfied customers are our
best marketing tool. When a customer leaves our business knowing that it has had a
fulfilled day, our name and service will stand on its own
2.
As part of companys low cost strategy, the company will seek to
purchase parts in large quantity whenever possible to take advantage of volume
discounts.
3.
Improve company website. An amount of RM 200 have been set aside
for this purpose. The site must have a shopping cart capability to allow on-line
secured credit card transactions.
4.
Local TV news show (Malaysia Hari Ini) will be contacted to feature our
business as a new product to the community. Brochures will be distributed to cyber
cafe, housing area, and restaurant.
5.
Advertise in local newspaper (Stars, Berita Harian, Kosmo).
6.
Build community relationship through unique and quality service, a
friendly caring atmosphere, and delivering world class service.
7.
Provide free delivery of product to a customers home.

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Financial Plan
A. Financial Projections
How will you fund the business?
What is your desired debt and equity position?
Who will provide capital debt funds?
What role will leasing play in your financial strategy?
Will you use outside investors for equity capital?
How will you manage the financial risks your business faces?
What operating procedures, such as developing cash flow budgets or spending limits,
will you have to ensure adequate money for debt repayment?
What are the important assumptions that underlie your projections? These assumptions
may be associated with both external and internal factors.
What financial aspects of your business (equity, asset growth, ROA, ROE, etc.) will you
monitor?
What procedures will be used for monitoring overall business performance?
What level of performance will your business shoot for? These should be targets for next
year and in five years. They should be financial performance standards used to monitor
the overall business.
What yield and output levels could you attain? What efficiency levels will you reach?
B. Contingency Plan
What will you do if you cant follow through with your primary plan?
How are you preparing for an emergency in your business?
How will the business function if something happens to one of the key members of the
management team?

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