1- SWOT Analysis

Strengths
1. Strong Management (Cargo airport)
Strong management can help Cargo airport reach its
potential by utilizing strengths and eliminating weaknesses.
2. Pricing Power
Customers typically rebel against price increases by
switching to competing products, but if a company has
pricing power, customers will continue using Cargo airports
products and services. Cargo airport has the ability to charge
customers higher prices
3. Supply Chain
A strong supply chain helps Cargo airport obtain the right
resources from suppliers and delivery the right product to
customers in a timely manner.
4. Size Advantages
Size advantages lower Cargo airports risks. The larger Cargo
airport gets, the more resources they have to pursue new
markets and defend themselves against rivals.
5. Economies of Scale
Economies of scale is the cost advantages that Cargo airport
obtains due to size. The greater the volume, the greater the
advantages.
6. Cost Advantages
Lower costs lead to higher profits for Cargo airport. A low
cost leader can undercut rivals on price.
7. Unique Products
Unique products help distinguish Cargo airport from
competitors. Cargo airport can charge higher prices for their

products, because consumers cant get those products

elsewhere.
8. Technology
Superior technology allows Cargo airport to better meet the
needs of their customers in ways that competitors cant
imitate.
9. Brand Name
A strong brand name is a major strength of Cargo airport.
This gives Cargo airport the ability to charge higher prices
for their products because consumers place additional value
in the brand.

Weaknesses
1. Work Inefficiencies
An inefficient work environment means that Cargo
airports goods and services are not being utilized
properly.
2. High Staff Turnover
High staff turnover can hurt Cargo airports ability to
compete, because replacing valuable staff is expenses.
3. Lack of Scale
A lack of scale means Cargo airports cost per unit of
output is very high. Increasing volume, while maintain
quality, would help reduce those costs.
4. Cost Structure
A weak cost structure means Cargo airports costs are
high in comparison to their competitors.
5. Weak Brand
A weak brand means Cargo airport cant charge the same
prices for goods and services as their competitors,
because consumers dont value the brand.

Opportunities
1. Fragmented Market
Fragmented markets provide many opportunities for
Cargo airport to expand and increase market share.
Fragmented markets have many small competitive who
lack the cost advantages of larger companies.
2. Innovation
Greater innovation can help Cargo airport to produce
unique products and services that meet customers
needs.
3. New Services
New services help Cargo airport to better meet their
customers needs. These services can expand Cargo
airports business and diversify their customer base.
4. New Technology
New technology helps Cargo airport to better meet their
customers needs with new and improved products and
services. Technology also builds competitive barriers
against rivals.
5. Emerging Markets
Emerging markets are fast growing regions of the world
that enable Cargo airport to quickly expand.
6. New Markets
New markets allow Cargo airport to expand their
business and diversify their portfolio of products and
services.
7. International Expansion

International markets offer Cargo airport new

opportunities to expand the business and increase
sales.

Threats
1. Mature Markets
Mature markets are competitive. In order for Cargo
airport to grow in a mature market, it has to increase
market share, which is difficult and expensive.
2. Intense Competition
Intense completion can lower Cargo airports profits,
because competitors can entice consumers away
with superior products.
3. Govt Regulations
Changes to government rules and regulations can
negatively affect Cargo airport.
4. Political Risk
Politics can increase Cargo airports risk factors,
because governments can quickly change business
rules that negatively affect Cargo airports
business "Political Risk (Cargo Airport)" has a
significant impact, so an analyst should put more
weight into it. "Political Risk (Cargo Airport)" will have
a long-term negative impact on this entity, which
subtracts from the entity's value.
5. Volatile Costs
Volatile costs mean Cargo airport has to plan for
scenarios where costs skyrocket. Cautious planning

leads to development delays that can negatively

affect Cargo airport.
6. Substitute Products
The availability of substitute products hurts Cargo
airports ability to raise prices, because customers
can easily switch to another product or service.
2- Suggestion to improve airport supply chain
Get rid of spreadsheets
Too many enterprises still "plan their purchasing using slow and unreliable spreadsheets To
make sure you are using the most up-to-date, accurate information, "move up to an affordable
supply chain platform."

Identify innovation partners

Supply chain managers must determine which of their suppliers possess capabilities
they can tap into to help produce innovations in products, services or go-to-market
strategies. The procurement organization should play a key role, he advised, by
"becoming less of a process executioner and more of a process enabler" and looking for
opportunities to improve current processes by leveraging supplier capabilities.
Segment your supply base
To identify the right partners, segmentation of suppliers must become a "foundational"
skill. "You must be able to slice and dice the supply base in many different ways in
terms of enabling innovation Most organizations have a single, traditional way to
segment their suppliers, but they need to be able to segment them in many different
ways, around lots of different criteria.
Select supply chain software tailored for your industry
There are hundreds of off-the-shelf supply chain software packages or component
modules on the market today, and most implementations end up requiring some level of
customization and integration with other systems. Do your homework and start your
research with systems that were designed for companies in your industry, or that are
similar to yours in some key aspect. Odds are your project will end up in the 'better,
cheaper, faster' category that way, and you'll likely get a number of handy system
features you won't get if you venture too far afield from your space."
Establish supply chain metrics
Despite decades of encouragement and hundreds of millions of dollars dumped into
information technology, most companies still don't have their supply chain metrics under
control," "Enterprise-wide balanced scorecards, cascading supply chain metrics and
management dashboards can provide timely insights that help supply chain managers
react to disruptions -- and opportunities -- in today's volatile markets. Francis
recommends starting with metrics that can be benchmarked internally and externally,

such as cash-to-cash cycle time, return on working capital, perfect order fulfillment and
agility indicators.

Manage information, not information management

Enterprise solutions should facilitate proper collection, identification and easy access to
allow for rapid decisions Collecting information that is not relevant, and serves only to
meet the criteria of an enterprise solution, is not the way to efficiently manage a
business. Collect the information that is more relevant and aligns with business
objectives. Then ensure information is easily accessible.
Involve your employees
Give [employees] visibility into how they impact the customer," suggested Mike Ledyard,
partner at Supply Chain Visions. "Create a metrics program that links shop floor level
metrics to customer needs and corporate objectives."
Integrate sales, operations and finance
Integrate what Sales plans to sell, what Operations plans to make and what Finance
has forecast into a single consensus driven plan," advised Ledyard. "Sales and
Operations Planning (S&OP) provides the optimal balance between customer demand,
production capacities and corporate financial performance.
Consider a single supply chain solution
Instead of looking for the least expensive option and having different solutions for
different locations, I recommend [having] one enterprise solution that can support you
everywhere you do business, even if it means that you have to pay more.
Monitor performance of all supply chain partners
The failure of a key supplier can be disruptive and ultimately impact revenue You want
to be constantly monitoring your suppliers so you don't get caught off guard. To keep on
top of your supplier network, have a system in place to measure, improve and, if
necessary, replace partners,".
Implement tracking and mobile technologies
To improve efficiencies and minimize costs and inaccuracies, take advantage of
technology such as RFID, voice picking, mobility, warehouse automation systems and
warehouse management systems.
Analyze information to meet customer needs
More important than ensuring products are stocked on the shelves is that those
products are [considered] desirable by your customers." So be sure to track which
products your customers actually want and which ones they don't as part of your supply
chain management strategy.

Integrate marketing expenditures into supply chain planning

Include marketing expenditures, which include costs, resource limits and anticipated
demand impact of proposed marketing initiatives, into your supply chain plan to
maximize corporate profitability By doing this, companies [can] identify which marketing
campaigns should be implemented and which should be avoided, the optimal target
customers, channels and products for each campaign and the corresponding optimal
procurement, manufacturing and distribution requirements, all in light of supply chain
costs, capacities, service requirements and the max profit objective.