Larry

Keeley:

President

and

Co-Founder

of

Doblin

Consulting, Inc.

Headquartered in Rochester, MN, Mayo Clinic focuses on treating patients through

integrated clinical practice, education and research. It is the first and largest integrated
not-for-profit medical group practice in the world, employing more than 3,800 physicians
and scientists and 50,900 allied health staff. The practice specializes in treating difficult
cases through tertiary care. The firm spends more than $500 million a year on research.
Doctors from different medical specialty work together to care for patients, along with
common systems and a philosophy of the needs of the patient come first.
Mayo Clinic is among the global companies Larry Keeley has worked with. Since 1979,
he has carried out innovation effectiveness on several companies along with Mayo
Clinic including Abbott Labs, Aetna, American Express, Amoco, Apple, Baxter, Boeing,
Citigroup, Coca-Cola, Consignia, Diageo, Ford, Gates Foundation, Gillette, GE,
Hallmark, Liberty Global, Mars, McDonalds, Monsanto, Motorola, Novartis, Novo
Nordisk, Pfizer, Qwest, Rockefeller Foundation, SAS, Shell, Sony, Steelcase, Target,
Texas Instruments, VHA, WellPoint, Whirlpool, and Zurich. He frequently lectures and
publishes strategic aspects of innovation.
He is a strategist who has worked for over three decades to develop effective innovation
methods. He is known worldwide as a great speaker, teacher, thinker, writer, and a
fervent champion of the potential impact of a strategic combination of design and
business. He has spent his career in developing systems that can be used to improve
the chances of every company's innovation strategy ever paying off. He is a polymath
who is fluent in all matters related to design and design thinking, and any other topic
you can bring up.

He is also the President and co-founder of Doblin Inc., an innovation strategy firm
known for leading comprehensive innovation systems that materially improve innovation
success rates. Doblin is currently a member of Monitor Deloitte, previously Monitor
Group, in Cambridge, Massachusetts.
Larry's book entitled "The Ten Types of Innovation and the Discipline of Building

Breakthroughs" classifies much of the research and tradecraft that drives effective
innovation. The book's material is both interesting and entirely practical. Larry and the
co-authors justify how the ten types can be used analytically to uncover blind spots, as
a channel for leaders to identify new innovation opportunities and as a tool that can be
used immediately to improve existing ideas.
Bloomberg Businessweek named Larry among the seven innovation gurus who are
shifting the field, and especially identified Doblin for having many of the most advanced
tools for bringing innovation effectiveness. They also selected Larry as one of the 27
most influential designers in the world in 2010.
Larry is a board member and also educates graduate innovation strategy classes at
Illinois Institute of Technology, the first design school in the United States with a Ph.D.
program.
He is an adjunct faculty member at Kellogg Graduate School of Management for their
core MBA and their Masters of Manufacturing Management programs. He also teaches
in their executive education programs.
Moreover, he teaches at the University of Chicago, as well as at business schools in
China, England, Scotland and Spain. Larry was a senior fellow of the Center for
Business Innovation in Boston.

He is also a long time board member for Chicago Public Radio, where he charted
strategy to make it one of the most innovative public radio stations across the United
States that is helping to foster "This American Life" and other pioneering new radio
programs and media innovations.