Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Broker Leads
Brokers to whom we reach out and ask, Are you showing our property?
Anywhere from 10-30% of mentions we receive have been relevant (become leads). Below is a relevant mention:
Resident Leads
Apartment hunters (condo for The Atlantic) looking for a place to live now or in the next several months.
Lease Up Soon
Tenants in SF, Chicago, and Atlanta whose leases are up soon.
Subletters
Residents violating their leases by subletting through AirBNB, HomeAway, etc.
Competitor Promotions
Posts/tweets from our competitors in which they reveal the promotions theyre running.
Competitor Sentiment
People talking positively or negatively about our competitors on the social web (forums, discussion boards, blogs, etc.),
Facebook, and Twitter.
How Much Free Advertisement Are We Getting (Through Retweets of These Photos)?
Retweets over time Slow in January, but we refined our queries and (as a result) found our mojo in February and March.
These retweets gain us new followers, most of whom live in propertys city (because those retweeting us live in that city).
Renter/Buyer
Mentions Replied To:
146
Retweets:
15
The Atlantic*
Renter Mentions
Replied To:
93
Retweets:
3
Astoria Tower
Engagement:
Replied to 19% of mentions
(remainder were irrelevant
or
not seriously
looking)
Renter/Buyer
Mentions
Identified:
Engagement:
Replied to 19% of mentions
Renter were
Mentions
Identified:
(remainder
irrelevant
Mentions
Replied To:
or notRenter
seriously
looking)
Renter/Buyer
15
retweetsMentions
put our Replied
brand To:
and
website in front of
Retweets:
31,588 people
Retweets:
Renter Mentions
Replied To:
38
Renter Mentions
Identified:
471
Retweets:
0
NEMA
Engagement:
Replied to 14% of mentions
(remainder
irrelevant
Renterwere
Mentions
Identified:
or not Renter
seriously
looking)
Mentions Replied To:
Retweets:
0 retweets.
We are working
with NEMAs Brandwatch
person to improve our
responses.
Renter Mentions
Identified:
278
Broker Mentions
Replied To:
63
Retweets:
3
The Atlantic*
Broker Mentions
Replied To:
45
Retweets:
1
Astoria Tower
Broker Tours:
2
Engagement:
Engagement:
Mentions Identified:
RepliedBroker
to 31%
of mentions
Broker
Mentions
Replied To:
(remainder were irrelevant)
1 retweet
put our brand and
Retweets:
website in front of 855
mainly local Twitter users
Retweets:
Broker Mentions
Replied To:
2
Retweets:
0
Broker Mentions
Identified:
386
NEMA
Engagement:
Replied to 1% of
mentions We are
working
with NEMAs
Broker Mentions
Identified:
Brandwatch person to
Broker Mentions Replied To:
do better.
Retweets:
0 retweets. We are
working with NEMAs
Brandwatch person to
improve our responses.
Broker Mentions
Identified:
249