.

- -

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, 2014 .

:
...................................................................................................................................4
1. ............................................................................10
1.1. ............................................................10
1.2. .......................12
1.3 . ......................................14
2. .................................................16
2.1. .........................................................16
2.2. ..........................................................................21
2.3. .........................23
3. ......................................................33
3.3. ....................................................................................33
3.4. .............................................................................................................35
4. ....................................................40
4.1. .........................................................................40
4.2. ......................................................................44
4.3. ..................................................................................................47
4.4. ..................................................................58
4.5. .....................................................................63
5. ....................................................................72
5.1. .............................................................................................72
5.2. ..................................................................74
5.3. ...................................................................................76
5.4. .................................................................................78
5.5. .......................................................................................80
5.6.
............................................................................................................................81
6. 83
6.1. ................................................................................83
6.2. .....................................................................................86
6.3. ........................................................88
6.4. ......................................................92
6.5. ....................................................94
7. 95
2

7.1. .........................................................................................................95
7.2. ...............................................................................................................97
8.
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9. ................................................................................................110
1 .........................................................................................................................112
2 .........................................................................................................................113
...................................................................................................................115

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ostali kanali, prvo izdanje, Centar za izdavacku delatnost ekonomskog fakulteta u Beogradu, Beograd,
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Zagreb, 1999 god., str. 697

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Ozretic Dosen, Durdana, Medzunarodni marketing, Masmedia, Zagreb, 1999
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Ozretic Dosen, Durdana, Medzunarodni marketing, Masmedia, Zagreb, 1999

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Medzunarodni marketing, Masmedia, Zagreb, 1999

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univerzitet primenjenih nauka, Beograd, 2003 god., str. 319
2

Rakic, prof. d-r Beba; Rakic, prof. d-r Mira, Medunarodni marketing(trece izdanje), Megatrend
univerzitet primenjenih nauka, Beograd, 2005 god., str. 350
3

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trgovina i ostali kanali, prvo izdanje, Centar za izdavacku delatnost ekonomskog fakulteta u
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Czinkota, Michael R.; Ronkainen, Ilkka A., International Marketing, second edition, The
Dryden press, Chicago, 1990 ., . 358

46

4.3.

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:
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- (Export Drop Shipper),
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Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .702

47

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53

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Dryden press, Chicago, 1990 ., . 359

54

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58

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nauka, Beograd, 2005, .364
2

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DATAPONS DOOEL SKOPJE, 2009, . 505

59

, .
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.712

62

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, ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 484

63

2012
($000)

(`12

`11

($000)

2012

(
2012
2011)

Wal-Mart

$328,704,000

4.0%

$467,896,000

70.3%

4,570

3.3%

Kroger

$92,165,000

6.6%

$92,165,000

100.0%

3,538

-1.0%

Target

$71,960,000

5.1%

$71,960,000

100.0%

1,778

0.9%

Costco

$71,042,000

10.6%

$97,062,000

73.2%

435

2.4%

The Home
Depot

$66,022,000

6.4%

$74,754,000

88.3%

1,965

0.1%

Walgreen

$65,014,000

-1.2%

$66,977,000

97.1%

7,821

2.2%

CVS Caremark

$63,688,000

6.7%

$63,863,000

99.7%

7,472

1.7%

Lowe's

$49,366,000

0.2%

$50,521,000

97.7%

1,715

0.2%

Safeway

$37,532,000

1.6%

$42,237,000

88.9%

1,418

-2.4%

10

McDonald's

$35,593,000

4.2%

$88,290,000

40.3%

14,146

0.4%

11

Amazon.com

$34,416,000

30.4%

$61,093,000

56.3%

na

12

Best Buy

$34,411,000

1.1%

$45,385,000

75.8%

1,500

4.0%

13

Sears Holdings

$30,727,000

-9.2%

$36,102,000

85.1%

3,229

-7.5%

14

Macy's

$27,610,000

4.9%

$27,686,000

99.7%

841

0.1%

: http://www.stores.org/2013/Top-100-Retailers

Previsic
:

1.

Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999,

.717

64

:
-

(Supermarkets)

.
,
VEROPOULOS
VERO.

(Department Stores)

. Rakic
: , , , ,
1.
Marks And Spenser, Target .

: http://www.thedubaimall.com/en/shop/DepartmentStore/marksspencer.aspx

Rakic, doc. d-r Beba, Medunarodni Marketing (trece izdanje), Megatrend univerzitet primenjenih
nauka, Beograd, 2005, .367

65

(Specialty Stores)
. ,
.

Zara, Mango, :
Gap, Victoria`s Secret, Starbucks .

(Convinience Stores)
(Neighbourhood shops)
,
.
.
,
.

(Discount store)
(
Walmart) (Lidl).


.

(Hipermarket) 10
000 30 000 2 ,
. Carrefur
.

66

: http://steventeng.com/wpcontent/uploads/2009/01/cnycarrefourthecurve-004.jpg

(Shopping Centre)
. Skopje City
Mall Ramstore Mall.

67

: http://www.skopjecitymall.mk/press-news/big-opening-of-skopje-city-mallthis-fall-392

Previsic
:
-

(Factory Outlets)

,
50%
1.

( Indepenent Off-price
Retailers)

.

(Warehouse clubs)

.
.

(Catalog Showroom)
Kotler
, ,
2.
. IKEA,

( ).

Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .719

, ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 485

68

, Kotler
1, Previsic :

(Corporate store)
,
.

, .

e (Volontary Chajn)


.

(Retailer cooperatives), ,


,
.

(Congeries)
(
, ), 2.

ibid 487

Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .719

, ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 488

69

,
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), Benneton, Sheraton, Hilton .
Douglas Craig
,


2.

(Merchandising conglomerates)

Douglas, Susan P.; Craig, C. Samuel, Globalna marketing strategija II izdanje, Poslovni sistem
Grmec-Privredni pregled, beograd, 2001, . 169

70

1.
Target Corporation,
Marshall Fields
Target, ''Target.direct''
2.

, ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 487
2

http://www.ehow.com/info_7774848_types-organizations-retail-trade.html

71

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74

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ibid 504

75

5.3.

o
.

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(-Comerce).
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,
.
www.ebay.com, www.priceline.com, www.amazon.com .
-

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-
.

http://www.mdm.com/articles/29605-trends-in-distribution-for-2013?v=preview

76

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( Joint ventures)
.
..
.

77

5.4.

,
.
(Multuchannel marketing)
,
.
.
Marks&Spenser (www.thenextweb.com)
Marks&Spenser
, 13 000
3 1. , Marks&Spenser

- Marks&Spenser,
.



2.
,
:

http://annualreport2011.marksandspencer.com/

, ; , , , ,
DATAPONS DOOEL SKOPJE, 2009, . 469

78

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Previsic Otto Versand

81

, First National Bank

1.

Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999,

.745

82

6.

6.1.

,

.

: Milosavlevic, prof. d-r Momcilo, Marketing, Savremena administracija, Beograd

83

, .
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.
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,

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, .

, , Apple
Strbucks, i Tunes Music Store
Starbucks Coffee Company.

Previsic, Jozo; Dosen, Dzurdana, Medzunarodni marketing, Masmedia, Zagreb, 1999, .741

84

: http://www.ambergristoday.com/content/directory-entry/richiessupermarket

85

6.2.

.
, ,


.

: Milosavlevic, prof. d-r Momcilo, Marketing, Savremena administracija,

Beograd
,
, .

. , -

.

86

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DATAPONS DOOEL SKOPJE, 2009, . 466

87

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