T3 1 PDF

Microprocesadores personales
Tema 3.
Seccin 3.1
Ecosistema de computacin personal
CP 2015
Felipe Fernndez
UPM
UPM ETSIINF
Gua para estudio del tema

Este captulo tiene como objetivo la comprensin de los fundamentos, principios y
conceptos bsicos, y las tendencias generales en este campo.
No es necesario conocer todos los detalles de todos los elementos descritos.
Los detalles incluidos tienen por objetivo una comprensin ms practica y real de los
correspondientes fundamentos, principios y conceptos asociados.
La organizacin del material didctico est orientada a just-in-time learning
En un documento adicional se incluyen como muestra una serie de cuestiones tipo test,
para facilitar la preparacin del examen de la asignatura.
Las transparencias sealadas como [OPCIONAL] no entran en el examen de la
asignatura.
Observaciones particulares
La revisin del concepto de Computacin Personal y del correspondiente Ecosistema
de Cmputo de este captulo tiene como objetivo la comprensin profunda de sus
principales elementos.
Es necesario conocer las principales caractersticas del correspondiente ecosistema
Es necesario conocer las tendencias asociadas.
Ejemplo de pregunta de examen: Describir las principales caractersticas y tendencias
del ecosistema de computacin personal
Schedule
10.02.14 46; 17.02.14 83; 31.03.14 171
2
ndice
Panormica. Fundamentos
Familias. Caractersticas.
Anlisis, Evolucin
Hojas de ruta
Evaluacin
22n silicon die and wafer (Intel)
PCs, Workstations, Servers

Mobile and wearable devices
Core 4a Generacin
Haswell 22n
Brian Krzanich
Ultrabooks
Paul Otellini
Core 5a Generacin
Broadwell 14n
3
Virtualizacin.
Cloud Computing
Usuarios
BYOD
Arquitectura
Benchmarks
Movilidad.
Smart phones,
Tablets, PC,
Mercado
Tendencias
futuras
Evolucin
histrica
Samsung, Apple, HP, Dell,
holstica P
Mind Map
Moore
Usabilidad
Factores
econmicos
Perspectiva
Leyes
Prestaciones
Consumo (TDP)
Intel, AMD, ARM,
Ecosistemas: Windows,
Linux, Android, ...
Desktop, Laptop, Ultrabook,
All-In-One, 2-in-1,
Multicore; SoC
Seguridad de datos
Prlogo
Just-In-Time Learning
Just-In-Time Learning provides a learning

solution when it is actually needed.
Process of finding information or learning
skills just when and where they are needed
Active learners will be able to locate what
they need, when they need it, from a
worldwide information
Just-in-time learning is a phrase borrowed
from industry to describe the changes that
have taken place in the communication and
learning processes.
Just-In-Time Process
Learning Community
Collaboration learning
Knowledge construction
Student centered
Interdependent teamwork
Flexible expertise flows
Community organization
Heterogeneous grouping
Communities
Flashback- Flashforward narrative

Media
Adapted from: http://faculty.pepperdine.edu/mriel/office/papers/jit-learning/
Prlogo
Just-In-Time Learning. Communities

Communities
of Knowledge
Sources examples:
Electronic Travel
Multimedia,
Intel example
Intel
Communities
Intel
Partners
Intel
Tools
Adapted from: http://faculty.pepperdine.edu/mriel/office/papers/jit-learning/
Intel
Resources
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Prlogo
Team learning development
Innovation
leadership
Apple community
Primitive Apple community example. Steve Jobs
Prlogo
Human factors
Brian Krzanich
Intel CEO
16.05.2013
[pronounced KREZ-nick]
Bachelors degree
in chemistry from
San Jose State
University
People who have dealt with "B.K." his handle inside the company, describe him as well
aware of own limitations.
One of the former Intel employees described Krzanich as the worst-dressed guy in a
meeting, "but in a good way.
He's going to fall in the category of 'not a bad choice "
Krzanich seems to play well with others.
He was a leader, but not because he was a dominating. He was a good team player"
Our CEO and president are driving a cultural shift
Adapted from: http://www.reuters.com/article/2013/05/03/us-intel-krzanich-idUSBRE9420WG20130503 ; Tech Trader Daily;
Prlogo
Human factors
Brian Krzanich
Intel CEO
Intel headquarters
Santa Clara, California
Interview [02.05.13]
Intel inside stickers on personal computers is still the king of PC chips. But
that is a shrinking business, and Intel is a laggard in making chips for hot products
like smartphones and tablets.
In 2012, almost two-thirds of Intels $53 billion in revenue came from making chips for
PCs, a market Mr. Krzanich acknowledges is not growing, lets be honest
The resources that made us great in PCs and servers are even stronger in the mobile
and cloud world.
I look at this world and see all kinds of devices connected to computers, and
people connected to it all the time
Adapted from: http://www.nytimes.com/2013/05/03/technology/intel-names-brian-krzanich-as-chief-executive.html?_r=0
Prlogo
Intel merges PC and mobile divisions
Intel CEO
Brian Krzanich
ComputerWeekly.com
ComputerWeekly.com 18.11.2014
"Lines are blurring between PCs, tablets, phablets and phones".

The emergence of hybrid computers, which can switch between a laptop and a
tablet, has done much to blur the boundary
Processors will be needed in the future that can be used in tablets, smartphones
or laptops.
[Intel. Chuck Mulloy 2014]
Adapted from: http://www.computerweekly.com/news/2240234887/Intel-merges-PC-and-mobiledivisions?asrc=EM_EDA_36528847&utm_medium=EM&utm_source=EDA&utm_campaign=20141118_More%20than%20half%20of%20IT%20professionals%20eyeing%20up%20startup%20vacancies_
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Prlogo
Intel Wearable Technology Gets a Platform

Consumer
Electronics
Show
Intel CEO
Brian Krzanich
CES 2015
Keynote
Las Vegas Convention Center,

Intel Curie module1
A tiny, button-sized hardware product based on the system-on-chip (SoC) for

wearable devices.
Scheduled to ship in the second half of 2015.
The Intel Curie platform includes the low-power Intel Quark SE SoC, a Bluetooth*
low-energy radio, integrated motion sensors, and battery charging capabilities.
http://www.cesweb.org/
Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html
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Prlogo
The Next Dimension of Computing
CES 2015
Keynote
Intel CEO
Brian Krzanich
Intel RealSense technology
Intel RealSense cameras and new immersive applications can be found in a

growing number of 2 in 1s, tablets, notebooks and all-in-one PCs, including
many powered by the new 5th generation Intel Core processors.
Intel RealSense 3D cameras can also provide intuitive, sight-based capabilities for
solving complex problems in different applications and devices.
To develop solutions, including technologies for their intelligent collision avoiding safe
multi-copter drones and iRobot with self-navigation technology for their intelligent
robotic platforms.
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Prlogo
Investing in Diversity and Inclusion
CES 2015
Keynote
Intel CEO
Brian Krzanich
Diversity in Technology initiative
Intel company aims to achieve full representation of women and underrepresented minorities at Intel by 2020
Supporting positive and stronger representation within the industry by creating and
funding programs that build a pipeline for female and under-represented engineers and
computer scientists..
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Prlogo
Collaboration Improves 3D Printing
CES 2015
Keynote
Intel CEO
Brian Krzanich
HP Multi Jet Fusion technology
HP announced that the Intel Core i7 processor will power the company's
forthcoming HP Multi Jet Fusion* technology, engineered to resolve critical gaps
in speed, quality, and cost.
HP Executive Vice President Dion Weisler said that the added performance and scale
of Intel technology will be critical in realizing the full potential of 3D printing..
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Prlogo
Become Your Own Password
CES 2015
Keynote
Intel CEO
Brian Krzanich
True Key
Replace cumbersome passwords and log in easily and safely using your face,
device, fingerprint, or other personal factor and True Key technology, a new
cross-platform application by Intel Security.
Supported on iOS, Android, Windows, and Mac operating systems
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Prlogo
Wireless Charging On the Go
CES 2015
Keynote
Intel CEO
Brian Krzanich
Wireless charging
Development, and deployments to expand wireless charging options for

travelers and wireless charging capabilities
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Prlogo
Tablets with Lightning Fast Performance
CES 2015
Keynote
Intel CEO
Brian Krzanich
Intel Atom processor Z8000 series
With 64-bit processing gives you the performance, agility, and speed you need in
your tablet. Edit photos and videos.
In order to make changes to presentations on the go. Switch quickly between apps for
more productive multi-tasking, with built-in security features and outstanding battery life
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Prlogo
Tablets with Lightning Fast Performance
CES 2015
Keynote
Intel CEO
Brian Krzanich
Hi-Tech Meets High Fashion
Introducing My Intelligent Communications Accessory (MICA), a collaboration

between Opening Ceremony and Intel. MICA marks a new milestone in wearables
that delivers a device that's both beautiful and smart.
Its 18K gold coating and curved, sapphire glass touchscreen offers a stylish elegance,
while technology engineered by Intel allows you to view messages, your calendar, and
alerts from contacts.
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Prlogo
The Family Legacy Continues
CES 2015
Keynote
Intel CEO
Brian Krzanich
Hi-Tech Meets High Fashion
The arrival of the 5th generation Intel Core processor family ushers in a new age
of computing.
Manufactured with Intel's cutting-edge 14nm process technology, the premium
performance of the 5th generation Intel Core processor family has the power to
transform the way you interact with your PC. Power to understand your motions. Power
to recognize your face. Power to respond to your voice. Power to do things you never
thought possible.
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Prlogo
Intel Core M processors 14 nm
CES 2015
Keynote
Intel CEO
Brian Krzanich
The Best of Both Worlds Collide. Ultra-mobile 2 in 1s
Intel Core M processors, built on the new 14 nm manufacturing process

technology, deliver exquisite PC performance for a range of ultra-mobile 2 in 1
devices.
With it comes the best of both worlds: The speed and power of a laptop combined with
the versatility of a tabletall in one device.
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Prlogo
Conflict-Free at CES'15
CES 2015
Keynote
Intel CEO
Brian Krzanich
Conflict-free minerals
As the front-runners of the world's leading technology companies come together

at CES'15.
Intel is proud to be announcing some of the most cutting-edge innovations to
date, and even more proud of the processors that are made with conflict-free
minerals.
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Prlogo
Conflict-Free at CES'15
CES 2015
Keynote
Intel CEO
Brian Krzanich
Intel Compute Stick1
A new generation of computing that transforms any HDMI display into a fully
functional computer. Ready to go out of the box.
Pre-installed with Windows 8.1 or Linux, get a complete experience on an ultra-small,
power-efficient device that is less than four-inches long, yet packs the power and
reliability of a quad-core Intel Atom processor. Its built-in wireless connectivity, onboard storage, and microSD card slot also enables a more versatile experience
across PC-like embedded, business, and consumer usages.
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Panormica
Reflexiones generales sobre el

ecosistema de computacin personal
Flashback narrative
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Aspect Areas
Business
Information
Systems
Technology
Abstraction Levels
Contextual Level
Why?
Vision /Strategy /Scope
Conceptual Level
What?
Contextual Level / Business
Viewpoint
examples
Goal/Objective/Requirement
Enterprise Architecture
Logical Level
How?
20
Viewpoints
Component representation
Example
Physical Level
With what?
Solution representation
Transformational Level
When?
Road map / Organization
Transformational Level / Business

Adapted from Integrated Architecture Framework (IAF) [Capgemini]
24
1
Viewpoint
example

Vision Strategy
P Annual AMD Growth Rates

Vision-Strategy
AMD FAD (Financial Analyst Day) 2012

Personal computing market: Tablet, Notebook,
Embedded, Graphics, Desktop, Server
Example
25
1
Viewpoint
example

Vision Strategy
P Annual AMD Growth Rates

Vision-Strategy
Rory Read, President and Chief Executive Officer, AMD 2012
AMD FAD (Financial Analyst Day) 2012

Age of Convergence
Example
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Roadmap
Viewpoint
example
Phablets
Smart
phones
Tablets
2 in 1
AIO
Workstations
Servers
Gaming and
entertainment
Personal
computing
ecosystem
PCs
Mobile
devices
Wearables
Smart
watches
Smart
glasses
Evolution
Red Queen Effect
Example
Moore
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2
Viewpoint
example

Intel Desktop Processors Roadmap 2014-2015
Haswell
Broadwell
Note. TDP (Thermal Design Power) [Intel]: is the maximum

amount of heat generated by the CPU for a thermally
significant period in typical operations, which the cooling
system shall dissipate. It is measured at maximum TCASE.
TDP is not the maximum power that the processor can
consume. TDP is intended to give guidance to engineers
designing cooling solutions for their products
Intel 2014
Example
28
2
Viewpoint
example

Gartner's Hype Cycle for Emerging Technologies
GARTNER 2014
Expectations
http://www.gartner.com/newsroom/id/2575515
Example
29
Algunas preguntas para aterrizar en el

ecosistema de los microprocesadores
30
Algunas preguntas
Qu tipo de dispositivo es el 3D Tri-gate Tr ?
The most powerful thing we
have ever created
[Intel CEO Krzanich CES 2014]
22n 3D Tr
FinFET
Intel 3D Tri-gate Tr
A new technology offering unprecedented performance and efficiency [Intel 2013]
A dramatic performance gain [Intel 2013]
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Respuesta. Intel 22nm 3D Tri-Gate Transistor -> 14n 3D Tri-Gate Transistor
Traditional Planar (2D) transistor
Source
Gate
N-MOS Tr (NPN structure)

Source (N)
Gate | (P) (Induced charge)
Drain (N)
Current: ISD
Drain
Based on electric charge induction

under the Gate electrode
32
Gate
Drain
Source
N-MOS Tr NPN structure

Source (N)
Gate | (P) (Induced charge)
Drain (N)
Based on electric charge induction

under the Gate electrode
33
FinFET
34
Nonplanar (3D) transistors
where the drain-source channel
is a 3D sandwiched structure.
Instead of having a planar inversion
layer (where electrical current actually
flows).
Intel's 3D Tri-Gate transistor creates
a three-sided silicon fin that the gate
wraps around.
Creating a 3D inversion layer with a
much larger induction area.
The gate now has far more control
over the flow of current through the
transistor.
Reduced "off-state" leakage and
improved switching on-state
performance
Intel 3D Tri-gate Transistor

Drain
Source
FinFET
22n 14n
35
FinFET
3-D Tri-Gate Transistors are important innovation needed
to continue Moores Law
[2015] Third-generation of chips using FinFET transistors (it began production
with Ivy Bridge in late 2011, followed by Haswell in late 2012 and now Broadwell)
36
Qu tipo de tipo de conector principal lleva el Intel Compute Stick1 ?
Algunas preguntas para
explorar, reflexionar
Just-in-time learning
The Intel Compute Stick is a new generation computeon-a-stick device thats ready-to-go out-of-the-box and
offers the performance, quality, and value you expect
from Intel. Pre-installed with Windows 8.1* or Linux*,
get a complete experience on an ultra-small, powerefficient device that is just four inches long, yet packs
the power and reliability of a quad-core Intel Atom
processor, with built-in wireless connectivity, on-board
storage, and a micro SD card slot for additional storage.
Its everything you love about your desktop computer in
a device that fits in the palm of your hand.
http://www.intel.com/content/www/us/en/compute-stick/intel-compute-stick.html
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Respuesta: Intel Compute Stick1 transforms any HDMI display into a fully functional computer
Qu tipo de dispositivo es el HP Z1?
Algunas preguntas para
explorar, reflexionar
Just-in-time learning
HP Z1 [07.02.2014]
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Respuesta: HP Z1 is a flexible and easily customizable workstation (AIO)
All-In-One Workstation HP Z1. Characteristics [07.01.2014]
Customizable workstation: I/O options including: USB 3.0,
optical drives, Blu-ray Writer, storage types: 7.2K-10K rpm SATA

2TB, SSD 300GB, RAID configurations, media card reader.
Processors: Quad-core Intel Xeon E3-1280v2| Intel Core i3-i5-i7
Memory: Up to 32GB DDR3 ECC / 8 GB DDR3 nECC
Note. (ECC: Error-Correcting Code) -> Memories
Display: 27" (diagonal) LED-backlit display that supports over a billion

colors. With a wide 178 degree viewing angle. High-performance 2-3D
video.
Graphics: Optional different graphics cards for fast renders and
performance. High-end 3D: NVIDIA Quadro K4000M, K3000M ,
Display: HD Webcam, SRS Premium Sound processing and whisperquiet acoustics.
Price: STARTING AT: $1900 (2012) $2449 (2014)
Power without the tower
Build the Machine You Want to Drive
http://www8.hp.com/us/en/campaigns/workstations/z1.html
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Algunas preguntas
Preguntas:
1) Identificar los objetos representados
2) Describir el objetivo de la familia Xeon
3) Que significa una memoria ECC
4) Qu significa AIO? Qu significa 2 in 1?
5) Qu significa 3-3-3?
6) Cul es el contrato de la Ley de Moore?
7) Actualmente estamos en TICK o TOCK?
8) Qu es un ecosistema TIC?
9) Qu es el Efecto Pingino en los ecosistemas
TIC?
10)Qu significa el efecto de la Reina Roja en los
ecosistemas TIC?
11)Que elementos nace en 1971, 1981 y 1984?
12)Qu es IDF? Qu es CES? Qu es CNET?
13) Que evento se celebra el 18-20.08.2015?
[ Para anotar en la agenda]
http://www.xataka.com/ordenadores/hp-z1-una-estacion-de-trabajo-en-formato-todo-en-uno
HP Z1
27"
40
Algunas respuestas
Algunas respuestas para la pgina anterior
AIO: all-in-one computer = Todo-en-Uno (HP Z1)
ECC Memory: Error-Correcting Code memory (single-bit errors)
2-in-1 devices: Windows PCs that turn into tablets
(3/3/3): 3-year parts, 3-year labor and 3-year onsite service
IDF: Intel Developer Forum: www.intel.com/idf/
CES: Annual Consumer Electronics Show http://www.cesweb.org/
CNET Networks: multinacional de multimedia en San Francisco Revista
de informacin sobre tecnologa www.cnet.com
En 1971 nace el P (with a general processing orientation) .
En 1981 nace el PC (with an open architecture).
En 1984 nace el Apple Macintosh computer (with an advanced windows HMI).
Fechas del IDF (Intel Developer Forum) 2015 en San Francisco: 18-20.08.2015
Note. More details in next chapters
http://www.cesweb.org/
41
Algunas preguntas
Preguntas:
1) Identificar los principales elementos enmarcado en rojo, de la placa base
indicada: ASUS-H87-PRO
Digital Power Design +

Voltage Regulator Modules
42
Algunas preguntas
Preguntas:
1) Qu son los NUCs (Next Unit of Computing) de Intel ?
Una de las mayores

aplicaciones de los NUCs de
Intel encuentra en el
segmento de los All-in-Ones
Intel NUC (Next Unit of Computing): equipo de cmputo de

10 cm2 que cabe en la palma de la mano.
Ejemplo: NUC con procesador Intel Atom/Celeron/i3/i5, ms
disco duro de 500GB y memoria RAM de 4GB
43
Algunas preguntas
Qu tipo de dispositivo es Smart Bowl?
Power supplies are very

important in Personal
Computing Ecosystems
[2014 CES]
Magnetic resonance technology
A4WP (Alliance for Wireless Power)
Wireless charging standard
https://tagboard.com/SmartBowl; http://ces.cnet.com/8301-35284_1-57616755/intel-dreams-up-a-smart-bowl-that-will-charge-gadgets/
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Respuesta: Intel wireless charging bowl. A specific place where you drop your ICT device
Qu es la Fashion Wearable Technology?
Introduction
Smart Fashion
The combination of
fashion and technology
One of the greatest
opportunities for
wearable technology is
to create and design a
beautiful accessories
that our customers want
to wear. It is exciting to
be part of an elite group
of brands which bring
wearable fashion to life
[Barneys New York, Intel partner]
HTC smart Watch
Barneys New York CFDA
http://www.cnet.com/es/noticias/htc-confirma-plan-vender-reloj-inteligente/ ; http://www.intel.com/content/www/us/en/fashion/fashion-technology.html
45
Respuesta: Fashion Wearable Technology = combination of fashion and technology
Qu es la Wearable Technology?
Pacemakers
Smart clothing
Smart watches
Smart glasses
Sensor implanted
A new way of synergy between human and

computers
Are they going to change our lives?
Miniaturization
Research groups
Google, Microsoft
Sony, Samsung
MIT,
ETH Zurich
Carnegie Mellon University
Oregon University
Etc.
e-wearables
Mass consumer product
Wearable technology fashion

www.wearable-technologies.com/conferences/ ; http://www.businessinsider.com/how-were-all-going-to-be-using-wearable-technology-2013-7
46
Respuesta: Wearable Technology: a new way of portable technology
Qu es la Wearable Technology? [To Be Discussed: TBD]
What's the deal with wearable tech?
Wearable tech may enter the enterprise soon, so IT should get to know these
devices before they have to manage them.
If users bring smartphones and tablets into the enterprise, then why not
wearable tech? Wearable devices haven't taken the world by storm quite yet, but
it's not too early to get prepared.
It's always better for IT to get ahead of new trends than get caught behind the
wave. And the next trend may be wearable devices that users can have on their
person, connect to their phone, and use for purposes like making calls, entering
data and accessing apps. Since wearable devices can be hands-free, there are a
lot of possibilities for enterprise use. Although it's uncertain whether these
devices will see widespread adoption in the business world, it's not likely wearable
tech will go by the wayside with consumers.
Get to know these new computing devices before your employees start
bringing them to the office.
[Consumer technology in the enterprise, Alyssa Wood, 2014]
http://searchconsumerization.techtarget.com/
47
Qu es la Wearable Technology? [To Be Discussed: TBD]
Beecham Research has found Wearable technology companies do not have
the right approach to wearable technology
Technology firms are placing too much focus on device aesthetics or
functionality, but fail to properly combine these aspects.
We see wearable tech as playing a critical role in the drive to greater
connectivity and the internet of things, where we will interact with intelligent spaces
through wearable devices.
If consumers do not like the look of a product, they are less likely to wear it.
Companies need to have more awareness of customers and how they want
devices to look as well as what they want them to do
Employees are required to wear devices for work, they are still more likely to
benefit from them more if they enjoy wearing and using them.
[Beecham Research 2014]
http://www.computerweekly.com/news/2240224248/Wearable-tech-needs-to-be-more-fashionable-says-Beecham
48
Qu tipo de materiales se utilizan en la Wearable Technology? [TBD]
Nanosensores flexibles para dispositivos 'llevables
Investigadores de la UPM, desarrollan un procedimiento de fabricacin de
nanosensores pticos de aluminio sobre sustratos flexibles que pueden ser
utilizados como dispositivos llevables y etiquetas inteligentes [UPM 15.02.2015].
Un nuevo mtodo desarrollado en el Instituto de Sistemas
Optoelectrnicos y Microtecnologa de la UPM permite fabricar
nanosensores pticos capaces de adherirse a superficies irregulares y de
naturaleza biolgica tales como la piel humana, lo que abre la puerta a su
utilizacin como dispositivos 'vestibles' o 'llevables' (wearables) para
monitorizar parmetros tales como la temperatura, la respiracin o el
ritmo cardiaco. Adems, se trata de una tecnologa de fabricacin de bajo
coste.
El mtodo de creacin de los nanosenores flexibles consiste, primero, en
fabricar los sensores sobre un disco compacto (CDs) de policarbonato
convencional, y a continuacin transferirlos a una cinta adhesiva
mediante el sencillo procedimiento de pegar y tirar. De este modo tan
simple, los nanosensores pasan ntegramente de la superficie del CD a la
cinta adhesiva (sustrato flexible).
Lmina de aluminio con dos

sensores pticos sobre una
cinta adhesiva.
El rea de cada sensor es de
1 mm x 1 mm. [TFB-UPM]
[Ref: Barrios, C.A.; Canalejas-Tejero, V. Compact discs as versatile cost-effective

substrates for releasable nanopatterned aluminium films. NANOSCALE, 2015, DOI:
10.1039/C4NR06271J. ]
http://www.madrimasd.org/informacionidi/noticias/noticia.asp?id=62956&origen=notiweb&dia_suplemento=lunes
49
Qu tipo de dispositivo es GG?
50
Qu tipo de dispositivo es GG?
Rajoy ve muy bien el futuro del PP con las GG y sin ellas"

[EL HUFFINGTON POST | 31/01/2014 ]
http://www.huffingtonpost.es/2014/01/31/rajoy-futuro-partido_n_4704666.html
51
Respuesta. GG: Google Glass a smart glass (Smart camera + Augmented Reality +)
Qu tipo mejoras o modificaciones pueden ser convenientes en
nueva versin de GG? [TBD]
Para qu tipo de aplicaciones y servicios puede tener mas xito un
dispositivo tipo GG, en un futuro prximo? [TBD]
Maybe Glass was

just ahead of its
time.
Google Glass Sales Have Stopped, but Glass is not dead.

Google has announced it will be shutting down sales of the device, as well as its
Google Explorer program for developers, on January 19, 2015.
The company says this is only the end of the first, experimental phase of the
product.
Proof of concepts for everything: from augmented reality games, to fitness apps, to
hands-free diagnosis assistance for doctors and nurses.
[Chris Wiltz, Managing Editor, http://www.designnews.com ]
52
Respuesta. GG: Google Glass a smart glass +
Para qu un dispositivo tipo GG?
Overlaying data into the
users vision has some
benefits; many of these
are available in Google
Glass. Road directions
would become more inbuilt although with the
absence of GPS on board
and the user needs to pair
it with their device; you
can also view real-time
transcriptions or
translations, and you can
reply to messages.
It allows the user to take
pictures, record videos
without using the hands,
send pictures to friends
and post them on Internet,
browse the web using
voice commands, view
walking directions, and
see language translations
[To Be Discussed: TBD]
A smart camera + ?
Privacy concerns
An e-XXX on your face

Social media interactions
Smart voice commands
Proactive search
http://www.tech-illustrator.com/how-and-where-to-use-google-glasses/ ]
Augmented Reality
53
Para qu aplicaciones?
[To Be Discussed: TBD]
Company
Augmedix,
develops software
for doctors to
quickly pull up
Electronic Health
Records (EHR) on
Google Glass.
The goal is to save
physicians valuable
time and allow them
to focus more
attention on the
patient. To make
doctors more
productive at work,
use
Doctors can get instant access to For
yourdoctors
medical records
without cutting into the amount of doctor-patient face time.
Google Glass for Businesses
http://mashable.com/2014/09/01/google-glass-businesses/
54
Qu es la GGDevCon?
Google Glass is the next revolutionary wave in computing devices.
http://www.ggdevcon.com/
55
Respuesta: GGDevCon is an independent, two-day developer conference about Google Glass
Qu contiene GG?
Google Glass : 1.100 [2014]
A smart camera + ?
Example:
Graphics
5Mpx camera
720p HD Video
Core chips:
TI OMAP 4430 (SoCs)
16GB SanDisk flash,
Elpida mobile DRAM
GG[18. 07.13] ; [31.01.14]
56
Qu es TI OMAP SoCs?
Open Multimedia Applications Platform is
a series of image/video processors
developed by Texas Instruments.
System on a Chip (SoC)

System on Chips (SoCs)
Proprietary System on Chips (SoCs)

for portable and mobile multimedia
applications.
Note. OMAP devices generally include a

general-purpose ARM architecture
processor core plus one or more
specialized co-processors.
A System on a Chip (SoC) or System
on Chip is an integrated circuit that
integrates all components of a
computer or an electronic system into
a single chip
Note. For Google Glass a application ecosystem would need to be developed.
In the early stages of a product, the products success depends heavily on early adopters.
http://www.ti.com/lsds/ti/omap-applications-processors/omap-5-processors-products.page?paramCriteria=no
57
Respuesta: OMAP (Open Multimedia Applications Platform)
OMAP5432 EVM
Low-cost
Evaluation Module
Texas Instruments OMAP 5 Processors
featuring a dual
ARM Cortex
Designed to support high performance applications within
-A15 MPCore
a low power envelope, preventing the need for fans.
processor and a dual
Key features include:
core SGX544
graphics processor.
Multicore ARM Cortex processors
This low-cost
Two ARM Cortex-A15 MPCore processors capable of speeds up to
OMAP5432 EVM
enables quick, easy
1.7 GHz each
evaluation and
ARM Cortex-M4 processors for low-power offload and real-time
benchmarking for
responsiveness
advanced
applications
Multi-core POWERV SGX544-MPx graphics accelerators
demanding
Dedicated TI 2D BitBlt graphics accelerator
performance at low
power
IVA-HD hardware accelerators enable full HD, multi-standard video
It includes human
encode/decode as well as stereoscopic 3D (S3D)
machine interface
Faster, higher-quality image and video capture
(HMI), portable data
terminals (PDT),
digital signage and
Note. Many mobile phones use OMAP SoCs. Example: Galaxy
medical monitoring
Nexus uses a TI OMAP 4 SOCs..
end equipment.
58
http://www.ti.com/lsds/ti/omap-applications-processors/omap-5-processors-products.page?paramCriteria=no
Qu es TI OMAP 5?
Algunas preguntas
Qu tipo de dispositivo es SmartEyeglass de Sony ?
The viewer might be

looking at an actor in a
movie and want to know
more about the movies he
has starred in.
The user simply looks at
the actor on screen and
hits a button to display
that information.
Sony SmartEye Glass works almost like a pair of 3D glasses for 4K televisions
but instead of offering a three dimensional image they can display social media
updates and messages in your eye line while youre still watching your program
CES 2014
59
Respuesta: Sony Smart Eye Glass is: competition to Google Glass . To see TV and Social Media updates
Qu es el proyecto Google Ara?
If you want, for example, have a heart
rate monitor in his smartphone, as it is
offered by Samsung's in Galaxy S5,
which is able to integrate the
corresponding module . The situation is
similar with cameras or processors.
Even visually the Ara smartphones
should be changeable. This is not a
Google's idea , so far such concepts
were always considered not feasible.,
The modular telephone comes from the
Israeli company Modu. The potential is
undeniably there. Google secured then
for five million U.S. dollars , the patents
of modules [Focus-Online 02.03.14]
Motorola/Project Ara Google plant Smartphones

A smartphone according to individual preferences.
With this modular smartphone, the Group intends to conquer especially the developing countries.
Example : exchanges of graphics card or memory to extend the lifetime
http://www.focus.de/digital/handy/das-baukasten-handy-google-projekt-ara-smartphones-zum-selberbauen_id_3651614.html
60
Respuesta: Motorola Project Ara Google is modular smartphone. The smartphone that you can build yourself
Qu tipo de resolucin de pantalla es 4K ?
Display roadmap for Android mobile phones

Alta potencia computacional grfica y alto consumo
de potencia en los displays de alta resolucin
HD (1280X780); FHD (1920x1080); WQHD (2560x1440); UltraHD 4K (3840x2160), 8K(7680x4320)
Respuesta. Resolucin 4k =4 veces Full HD(1920x1080)(3840 x 2160) pixels y
8K = 8 veces (7680 x 4320) pixels
61
Qu evolucin est representada en la figura?
Which product?
62
Qu evolucin est representada en la figura? Respuesta
El volumen de
ventas del PC
comienza a
disminuir
Global PC unit sales (in Millions) (Zoom)

63
Quin promueve el desarrollo de los mobile Chips Ax ARM
Application Processors: A4, A5, A5X, A6, A7, A8 & A8x ?
Between 2005 and 2014, Intel fumbled the ball in mobile chips, losing its position as the
world's leading processor supplier by failing to competitively address the vast mobile
market and enabling Apple to incrementally develop what are now the most powerful
mainstream Application Processors to ship in vast volumes. [By Daniel Eran Dilger
Monday, January 19, 2015, http://appleinsider.com]
Respuesta:
http://appleinsider.com/articles/15/01/19/how-intel-lost-the-mobile-chip-business-to-apples-ax-arm-application-processors
64
Eventos
Principales ferias y congresos del

ecosistema de computacin personal
Flashback narrative
65
Intel Developer Forum (IDF)
Periodic Intel forum where Intel shares its vision of the future
and asked developers to share theirs.
Scope: from data centers and desktops, to 2-in-1s and tablets, to
wearables, mobile computing and the Internet of Things.
Intel's leaders share the latest advancements in Intel hardware,
software, and services. Main keynotes (2013. San Francisco)
Brian Krzanich, Intel CEO

Rene James, Intel President
Douglas Fisher, VP and GM, Intel Software and Services Group
What to see at IDF
Agenda
|
Keynotes
|
Technology Showcase
What's New at IDF

Technical Sessions
San Francisco 10-12.09.13

http://www.intel.com/content/www/us/en/intel-developer-forum-idf/san-francisco/2013/idf-2013-san-francisco.html
66
Intel Developer Forum
2013. San Francisco
Value
Variable
Employees
105K
[IDF 2013 Brian Krzanich Keynote]
Engineers
46K
Developers
14M
Applications
6M
Countries
63
R&D
$10B
Investment
$11B+
Factories
$60B
Manufacturing space
4mft2
Technology
14nm
Transistor
3D
SKUs
5000+
Intel in numbers
Note: B = Billion = 109

https://www.youtube.com/watch?v=9K020pvLSho The Intel Advantage 5:26 / 26:12
67
Intel Developer Forum 2013. San Francisco
Intel announces Quark system on a chip [IDF 2013 Intel CEO Brian Krzanich Keynote]
SoC series named Quark
Extremely lowpower 22nm 400MHz

Intel Quark SoC with
two cores
Processor cores one-fifth the size of Intel Atom's. Built upon an open
architecture for wearables. Designed for use in integrated systems.
http://www.engadget.com/2013/09/10/intel-quark-soc/
68
Consumer Electronics Show (CES)
CES event series brings innovative technology companies,

top media, buyers, analysts and key industry influencers together
to showcase new products and tech trends.
Scope: innovations on ICT
CES event examples:
NEW: CES SHANGHAI, April 8, 2014

NEW: CES WARSAW, June 5, 2014
NEW: CES SO PAULO, September 23, 2014
CES PARIS October 22, 2014
CES NEW YORK, November 11, 2014
CES LAS VEGAS, January 4, 2015
www.cesweb.org
69
Consumer Electronics Show 2014. Las Vegas. [CES 2014 Intel CEO Brian Krzanich]
Intel announces Edison: a 22nm dual-core PC the size of an SD card
SD card PC
CES 2014 Brian Krzanich
Edison: extremely low-power 22nm 400MHz Intel Quark SoC with two
cores, integrated Wi-Fi and Bluetooth. it can house multiple apps that can be
downloaded and installed just like any smartphone app.
http://www.intel.com/content/www/us/en/do-it-yourself/edison.html
70
Consumer Electronics Show 2014. Las Vegas. [CES 2014 Intel CEO Brian Krzanich]
Intel announces Edison: a 22nm dual-core PC the size of an SD card
Wearable technology
SD card PC
Intel's ability to
develop powerefficient chips
Turtle app example
Intel Edison development board

Edison is based on the x86 architecture 22n. It runs a version of Linux.
Edison has low-power DDR2 memory. Chip available to the do-it-yourself and
maker community. "Make it Wearable" competition: $1.3 million in prizes for developers
http://www.intel.com/content/www/us/en/do-it-yourself/edison.html
71
Consumer Electronics Show 2014. Las Vegas. [CES 2014 Intel's Mooly Eden ]
Intel presents Intel RealSense Technology
Wearable sensor
technology
RealSense Tech
3D camera
Intel RealSense 3D
camera, 1080p HD
2D camera module
that integrates 3D
depth, modelled
after the human
eye.
Intel's ability to
develop power
sensor chips
Intel gesture
recognition
with RealSense
The camera can detect finger movements and facial

features, scans in 3D, and its designed to
understand foregrounds and backgrounds for
greater control over augmented reality.
Mooly Eden holding RealSense 3D camera

Intel RealSense Technology
An effort to bring human-like senses to Intel-based devices in a new family of
hardware and software products.
http://hothardware.com/News/Intel-Remains-Sharp-By-Offering-QuarkBased-Edison-Development-Board-And-RealSense-3D-Camera/
72
Intel Curie Wearable Module. CES January 6, 2015.
Wearable Module
Reimagining wearable technology
solutions
Key Features
RealSense
Tech
A low-power, 32-bit Intel
Device: processor,
Quark SE SoC
384kB Flash memory,
sensors and radio
80kB SRAM
into a button
A low-power integrated
DSP sensor hub with a
Core:
proprietary pattern
Intel Quark SoC
matching accelerator
Bluetooth* Low Energy
6-axis combo sensor
with accelerometer and
gyroscope
Battery charging
Intel Curie 1 module
circuitry (PMIC)
Intel is providing a complete software solution that includes a small and
efficient real-time operating system (RTOS) together with reference wearable
applications called Intel IQ Software kits.
http://www.intel.com/content/www/us/en/wearables/wearable-soc.html
73
Comunidades y soporte
Recursos de los ecosistemas de

computacin de Intel
http://www.intel.com/newsroom/assets/bio/CorpOfficers.htm
74
Intel Software Network
Providing inspiration (support) to shape the next innovative experience

on Intel architecture from mobile devices to the cloud and beyond
Communities
AppUp Developer
Program
Visual Computing
Academic
Intel Black Belt
Program
Software Forums
AppUp Forums
Knowledge Base
Partners
Tools
Intel Software
Partner Program
Intel Technologies
Software Assessment
Center
Resource Library
Partner Finder
Software Finder
Program Overview
Intel Parallel Studio

Free Evaluations
Tools Knowledge Base
Academic
Code & Downloads
Drivers
Intel Driver Update
Utility
Resources
Intel Software
Network TV
Take-5 Videos
Events Calendar
Intel Software
Network Newsletter
Intel Press
Support Resources
Rene J. James
President of Intel Corporation
http://software.intel.com/sites/billboard/#
75
Examples
Intel Software TV
Intel Software TV is the video channel for the Intel Developer Zone.
The channel features interviews, demos, and tutorials that are relevant to the
needs of ...
Feature Videos.
Video Search
Recent videos
Examples:
Wireless Big Screen HD from Movile Android Devices
Create, build and debug OpenCL code with Intel SDK-OpenCL Apps
Android on X86. Go Native. Go Fast. Go with Intel for a superior user
experience
http://software.intel.com/en-us/videos
76
Intel Software Adrenaline. Magazine
Delivers the latest insights and trends driving inspiration and innovation
for next-generation experiences on Intel Architecture.
Providing inspiration to shape the next innovative experience on Intel
architecture from mobile to the cloud
Community of software minds
Tech downloads delivered direct to your in-box
http://software.intel.com
77
Reports, reviews, papers, articles,
78
Intel Software Adrenaline App
Intel Software Adrenalines mobile app provides a window on the futurethe

evolving technologies, paradigms, insights, strategy, and roadmaps that will help
you stay on the forefront of mobile computing, today and tomorrow. Whether you
are a professional developer, enthusiast, or a student, you'll find engaging and
inspiring in-depth articles and entertaining videos.
Reveal full spectrum of articles and special previews on your device
Intel Software Adrenaline Tweets
@IntelAdrenaline
https://twitter.com/inteladrenaline
Tweet example:
Software Adrenaline @IntelAdrenaline
17h
Mobility shouldn't center around a device. It should center around you!
Great presentation from @feraldata
79
Intel Software Adrenaline. Magazine. E-mail example
De: Intel Software Adrenaline
Enviado el: martes, 11 de febrero de 2014 9:02
Para: Fernandez Hernandez Felipe
Asunto: Coding big little smart things
Dear Felipe,
Mobile apps still dominate the minds of developers
and businesses, but embedded products represent the
next big thing in computing.
This week, discover what visionaries, researchers,
and analysts have to say about the challenges and
opportunities, choices, and timesaving tools available
for use in your quest to innovate for the Internet of
Things.
One of those new opportunities is Intel Edison, the
research project that turned into an SD card-sized
computer for powering smart things
-----------------------------------------------------------------------------.
Intel Edison
1. Embedded Development: Advancing the

Internet of Things
2. The Many Brains Behind Intel Edison
------------------------------------------------------------------
80
Intel Technology Journal
.Working with a content architect who is a master of a domain, the Journal

is designed to provide a balanced set of articles selected from the best
authors to write them.
Example: Volume:17 2013. Memory Resilience

Resiliency is an important attribute of a system. It enables a system to continue to function correctly, sometimes in
a degraded fashion, in the presence of faults, errors, or other variation. There are many ways to increase the
resiliency of a system. A simple way to increase resiliency is by over-designing. That is, we include additional
margins in the design specification to account for variations, and cover all possible variations or failure scenarios a
system may encounter in its expected lifetime. The added margin enables the system to remain robust and faultfree. Obviously, over-design is not the most efficient way to make a system resilient because not all variations or
scenarios will occur at the same time. In order to ensure the correct operation, we must design the system for the
worst-case combination of all variations while it may be very rare that all these variations happen at the same time.
Moreover, it may also be very difficult to anticipate all possible scenarios or variations a system may encounter in
its lifetime at the design phase. Resiliency is a design methodology to manage risks through design tradeoffs and is
more efficient than over-design.
This issue of the Intel Technology Journal is grouped into four sections.
The first section covers embedded memory. The second section contains
three articles on the topic of error correction codes (ECCs). The third and
fourth sections of the issue contain four articles from academia. The
university authors are recipients of either Intel sponsored research
funding or Intel Young Faculty Awards. All of them are doing active
research on memory architecture and memory resiliency.
http://noggin.intel.com/technology-journal/
81
Intel's Recommended Reading List
The Recommended Reading List is a valuable resource for technical
professionals who want to thoroughly explore topics such as multi-core
programming, embedded security, and more. These books are produced by
leading publishers around the world. .
De: Intel Recommended Reading [mailto:reading@intel.com]
Enviado el: martes, 25 de febrero de 2014 19:37
Para: Fernandez Hernandez Felipe
Asunto: What do tech experts say you should be reading?
Get expert advice on books that make you the expert
"A brilliant reference list, not

only for the beginner, but for
the veteran. Not only for the
people who use the products of
Intel, but for all the people in
this industry.
John Cui, Principal Software
Engineer, Oracle
If you're a developer or IT professional, what must-reads will keep you up on new trends?
Which classics do you need for a solid technical foundation?
The Intel Recommended Reading List tells you. Youll find books selected specifically for
hardware, software, and embedded developers and IT professionals.
These books come from leading publishers and are vetted by technologists, corporate fellows,
and engineers throughout the IT industry. Topics range from storage technologies to multicore programming, embedded security to big data.
Download the Intel Recommended Reading List today.
Keeping you up-to-date,
The Intel Industry Education Team
https://noggin.intel.com/recommended-reading?utm_source=MegaList&utm_medium=email&utm_campaign=RRLHighlight&utm_content=RRL1
82
Proveedores
Difusin y marketing del ecosistema PC-P
83
Estadstica de compradores de PCs

Formacin
Encuesta
Sin apenas conocimientos:
47%
Velocidad, actualidad, etc.
Con conocimientos del prospecto:
37%
Tamao del disco duro y de memoria RAM, frecuencia del procesador, etc.
Con conocimientos especializados:
16%
Tipo de placa base, chipset, tiempo de acceso del disco duro, etc..
[PC Intern 98] (Datos de Alemania 1998)]
www.pcintern.de
84
Revistas
PC actual, PCWorld, PC Magazine, Computer Power User, PC
Welt, PC Intern, PC Praxis
PC Intern PC Praxis
www.pcactual.com
www.pcmag.com
www.pcintern.de
www.pcworld.es www.pcworldenespanol.com
www.pc-magazin.de
www.pcwelt.de
85
Revisiones de PCs en web
Notebookcheck: www.notebookcheck.net + External Reviews

CNET: http://www.cnet.com; www.cnet.com/es/
Laptopmag: www.laptopmag.com/review/
Notebook Review: http://www.notebookreview.com/
Legit Reviews: www.legitreviews.com
Bright side of News: www.brightsideofnews.com
Anantech: www.anandtech.com
HardCOREware: www.hardcoreware.net
Xbitlabs: www.xbitlabs.com
Hardware Secrets: www.hardwaresecrets.com
Kullman ES: http://putoinformatico.blogspot.de
TweakTown US: http://www.tweaktown.com
86
Revisiones de PCs en web
ZDNet: www.zdnet.com Newsletters White papers Reviews Hot Topics

WCCFtech: http://wccftech.com News Reviews Guides Editorials
Example: Hardware | Review
Intels 6th Generation Skylake Processors Scheduled For 2H 2015 5th
Generation Broadwell in Spring 15, Updates 2015 2016 Mobility Roadmap.
by Hassan Mujtaba
http://www.zdnet.com/article/what-we-learned-about-intel-this-week/
87
Webs CPUs
Intel:
Intel products specs:
AMD:
ARM:
Nvidia
Qualcomm
www.intel.com/ ; www.intel.es
http://ark.intel.com/products/
www.amd.com
www.arm.com
www.nvidia.com
www.qualcomm.com
88
Benchmarking
CPUMark & CPUMark/$: http://www.cpubenchmark.net

CPU comparison: http://www.cpu-world.com/CPUs/
Benchmarks and specs: www.notebookcheck.net
Benchmarks and review: http://processors.findthebest.com
89
Tiendas online
Tiger Direct: www.tigerdirect.com

Newegg: www.newegg.com
Alternate: www.alternate.es
PC Componentes: www.pccomponentes.com
Evolucin de
precios
ALTERNATE
Informacin y revisin de productos PC
90
Ejemplo 1. e-mail de Hardware Secrets

E-mail 25.07.14
We've just posted a new article on our website, Hardware Secrets.

Title: ASUS Z97-PRO Motherboard
Link: http://www.hardwaresecrets.com/article/ASUS-Z97-PRO-Motherboard/1860
Category: First Look
Summary:
Let's take a look at the ASUS Z97-PRO, a mid-range socket LGA1150
motherboard based on the new Intel Z97 chipset, bringing a high-end
audio codec, eight SATA-600 ports (allowing one SATA Express
connection), and eight USB 3.0 ports.
Here is a fragment:
"The ASUS Z97-PRO is a mid-range socket LGA1150 motherboard based
on the new Intel Z97 chipset, supporting the fourth and the forthcoming
fifth generation Core i processors.. .
Related content
http://www.hardwaresecrets.com/article/ASUS-Z87-DELUXE-Motherboard/1787
http://www.hardwaresecrets.com
91
Ejemplo 2. e-mail de Hardware Secrets

E-mail 30.10.14
We've just posted a new article on our website, Hardware Secrets.

Title: ASUS X99-A Motherboard
Link: http://www.hardwaresecrets.com/article/ASUS-X99-A-Motherboard/1885
Category: First Look
Summary:
Let's take a look at the ASUS X99-A, a mid-range socket LGA2011-v3
motherboard with a high-end audio controller, ten SATA-600 ports, ten USB 3.0
ports, and one SATA Express port.
Here is a snippet:
"The ASUS X99-A is a mid-range motherboard for the new Intel high-end
"Haswell-E" processors, based on the new LGA2011-v3 socket. It includes three
PCI Express 3.0 x16 slots, ten SATA-600 ports (with one SATA Express
connector), ten USB 3.0 ports, and a high-end audio controller. Let's take a good
look at this board."
http://www.hardwaresecrets.com
92
Clasificacin de los procesadores de Intel
Intel processor star rating [1..5]

Intel Processor Ratings Help You Decide
To help you find the processor that best
suits your needs, Intel has assigned each
processor between one and five stars.
Processors with more stars have greater
features and increased capabilities.
Stars: 1.
2.
3.
4.
5.
Value and reliability

Dependable and proven
Smart, fast, energy-efcient technology
Advanced intelligence, premium technologies, and speed help
Ultimate intelligence and breakthrough technologies
http://www.intel.com/content/www/us/en/processor-comparison/intel-processor-ratings.html
93
Clasificacin de los procesadores de Intel
Star rating of Intel processor family

Star rating
1. Value and reliability (Celeron))
2. Dependable and proven (Pentium)
3. Smart, fast, energy-efcient technology (i3)
4. Advanced intelligence, premium technologies, and speed help (i5)
5. Ultimate intelligence and breakthrough technologies (i7)
http://www.intel.com/content/www/us/en/processor-comparison/intel-processor-ratings.html
94
Bases de los ecosistemas de

computacin personal
Fundamentos
95
El motor de las TICs

El ncleo de la informtica
El microprocesador
es el caballo de tiro de la
informtica [Theo Ungerer]
Ley de Gordon Moore
La ley de Gordon Moore

marca el ritmo del caballo de
tiro de la informtica [CP]
96
Evolucin de los sistemas de procesamiento

Mainframe :
1 computador
n personas
Personal Computer (PC)
1 computador
1 persona
Personal Computing & Ubiquitous Computing
n computadores
1 persona
Ventas
Tiempo
[Mark Weiser 1988]
97
Evolucin de los ecosistemas TIC

ICT Ecosystems
An ICT ecosystem is an evolutive complex system with interdependent series

of technical, social and business relationships. with multiple underlying
factors that reinforce one another [World Economic Forum 2009]
Example
Natural ecosystem
ICT ecosystem
Open ICT ecosystem
Nota. [RAE] Ecosistema: comunidad de los seres vivos cuyos procesos vitales se relacionan entre s
y se desarrollan en funcin de los factores fsicos de un mismo ambiente.
98
Personal Computing Ecosystem
Paul
Otellini
chief executive
Paul
Otellini
chief executive
officer of Intelofficer
of Intel
IDF 2011
We
We are
are moving
moving
from
from the
the era
era of
of the
the
personal
personal computer
computer
to
to an
an era
era of
of personal
personal
computing
computing
Intel CEO
Paul Otellini
IDF 2011
and that means

99

and that means hybrid tablets
We are moving
from the era of the
personal computer
to an era of personal
computing
Microsoft Surface 2
We are moving from the era of the personal computer to an era of

personal computing, and that means that there are going to be
computers all around us and in different form factors (tablets ,
smartphones, wearables, etc). [Intel. IDF2011 Paul Otellini]
100

and that means Smartphones
We are moving
from the era of the
personal computer
computing
Sony Xperia Z3

personal computing, and that means that there are going to be
computers all around us and in different form factors (tablets ,
smartphones, wearables, etc). [Intel. IDF2011 Paul Otellini]
101

and that also means Wearables
Smart Glasses
We are moving
from the era of the
personal computer
computing

personal computing [Intel. IDF2011 Paul Otellini]
102

and that also means Cloud Computing
Mobile and cloud computing
IDF 2011
Mobile
devices,
applications
and services
in the Cloud
[Colin Steele, 2014]
and also means that "The era of one-size-fits-all is done" [Egan 2014]
http://searchenterprisedesktop.techtarget.com/news/2240202674/Lines-between-tablets-notebooks-and-ultra-mobile-PCs-blur
103

and that also means .
Computing is getting more PERSONAL and CONNECTED
Shift from a CPU based architecture to a SoC based architecture
The PC is in a process of reinventing itself [Intel CEO, Brian Krzanich]
A new era of integrated Computing, where everything computes
[Intel President, Rene J. James]
Brian Krzanich Chief Executive Officer of Intel
Intel CEO
Brian Krzanich
IDF 2013
IDF 2013
Intel CEO Brian Krzanich shows a fanless laptop based on a

22-nanometer Intel processor Broadwell at IDF 2013
104

Everything we do in the world going forward is about ubiquitous
computing and ambient intelligence. IT is an amazing opportunity. We are
absolutely committed for cross-platform, to excel everywhere our
customers are.
The real goal is to provide the apps and services that empower users
across all devices.
where the platform is the cloud
[Microsoft CEO, Nadella, ComputerWeekly.com 07.04.14]
Microsoft CEO,
Nadella
Evolving Microsofts
existing businesses,
while re-inventing
Microsoft to make it
relevant in mobile
and cloud-centric
markets
Microsoft CEO
Satya Nadella
IDF 2013
http://www.computerweekly.com/news/2240217486/Microsoft-chief-sets-sights-on-multi-platform-future
105

Microsoft's new thunder in the cloud
The new Microsoft looked like a company focused on the development of
an unprecedented cloud platform across form factors (and multiple clouds)
that would enable new levels of IT agility: the cloud as a seamless
extension of the device and the data center.
Certainly the Microsoft of the cloud era is a much different company
Satya Nadella (Microsoft CEO) comes from the services side of the
business
[aonetwork.com AlwaysOn ALPHA , Greg Ness , 04.04.14]
Microsoft
Cloud Computing
IDF 2013
http://aonetwork.com/blogs/Microsofts-new-thunder-the-cloud
106

Redefining Personal computing
PC Magazine
By Dan Costa August 12, 2011 PC Magazine

www.pcmag.com
A few days after I got the job as Editor-inChief of PCMag.com,
I met with an executive at a huge interactive
agency for drinks. Congratulations, she told
me brightly,
but you have to change the name of the
sitePC is just awful.
Indeed, in the narrowest sense, the name
seems misleading.
We know cover the whole range of
computerized products:
HDTVS, digital cameras, tablets, cell
phones, Macs of every stripe, and so on.
Technology permeates every aspect of our

social, family, and business lives.
Adapted from http://www.pcmag.com/article2/0,2817,2390896,00.asp
107

Personal computing
Complejo y diverso ecosistema personal asociado a uso de TIC.
Personal Computing es tambin un concepto evolutivo
Personal computing is:

Personal Computing is using a camera on the smart phone to identify a
place.
Personal Computing is using a iPad or a smartphone to send email during
your commute, so you can fit an extra hours worth of work into every day.
Personal Computing is using an app to automatically track all of your financial
transactions and send you alerts when you spend too much on alcohol and
bars.
Personal Computing is wireless connecting your laptop to your TV and
streaming movies in high-definition.
Personal Computing is using a free VPN to create a secure communication
channel for online shopping or communicating with your doctor online.
Personal Computing is making posts on Facebook. []
[Dan Costa August 12, 2011 PC Magazine]
[Adapted from By Dan Costa 2011] http://www.pcmag.com/article2/0,2817,2390896,00.asp
108
Evolucin de los ecosistemas de procesamiento

Cambio de perspectiva
Moving from an era of the
Personal Computer to an era of Personal Computing
We are in a shift from Personal Computers to Personal
Computing
"The devices themselves are less relevant. The more
important question is 'are we creating a better Experience?'
[Paul Otellini IDF 2011 & CES 2012]
A shift
Four essential qualities of
computing: The Experience

must be Engaging, Consistent,
Aware of our preferences and
Secure
[Intel CEO Paul Otellini IDF 2011]
Variety of form factors
Paul Otellini, IDF 2011

109

Publicidad
Ejemplo de publicidad profesional de Intel [08.03.2012 14:17]
Note. "Sexy" might not be the first adjective that comes to mind when thinking
about enterprise-grade notebooks, but that's how some reviews are describing
the first generation of Ultrabook devices.
Focus on Usability
Ultrabook devices must be able to wake up in less than seven seconds so
users always have immediate access to both content stored on their Ultrabook and
Web-based data. Smart Connect allows the device to periodically wake up while
its asleep and refresh the content. So as you open it up, within seconds, you have
updated content.
110

Efecto de la Reina Roja
[] en nuestro pas necesitas correr todo lo que puedas para
mantenerte en el mismo sitio, para ir a algn sitio tendrs que
correr por lo menos el doble de rpido
[Pas de la Reina Roja, en Alicia a travs del espejo de Lewis Carroll (1871), 2 parte
de Alicia en el pas de las maravillas].
En un ecosistema evolutivo es necesaria la mejora continua aunque

slo sea para mantener la posicin en relacin con los sistemas con los
que se est co-evolucionando [Red Queen's Hypothesis, Leigh Van Valen 1973]
Hay que correr

sin parar an
para seguir
estando en el
mismo sitio
LEWIS CARROLL
111

BYOD (Bring Your Own Device)
BYOD (Bring Your Own Device) Utilizacin del ecosistema de

computacin privado para usos profesionales
BYOD requiere necesariamente mejorar la estructuracin de
herramientas y sistemas de seguridad de los sistemas TIC.
BYOD implica una diferente y ms compleja forma de separar las
tareas y datos privados de los profesionales.
BYOD implica que los correspondientes ecosistemas de
computacin personal y profesional se interrelacionan mucho
ms profundamente.
BYOD implica el diseo especfico de dispositivos mdulos y sistemas
Hw-Sw TIC hbridos, para el uso privado y profesional.
El uso de Cloud Computing es prcticamente una necesidad de BYOD.
Bring Your Own Device
112

Common policy and expectation questions

How much control should the company have over the employees
device and content?
Who should pay for the device and monthly service?
What constitutes a reasonable end-user agreement?
Which devices should the company support?
What happens to company data on a personal device when the
employee leaves the company?
Mobile computing has an important role to play in supporting the
business, but it is also incredibly risky if it is not supported by a properly
thought-out security strategy, [McMurdie 2014]
BYOD security is no longer optional

The Ultimate Guide to BYOD. www.mobileiron.com
http://www.computerweekly.com
113

Risk tolerance alternatives

Identification of risk tolerance vs. employee satisfaction.
The Ultimate Guide to BYOD. www.mobileiron.com
114

BYOD (Bring Your Own Device) versus
CYOD (Choose Your Own Device)
Two alternatives:
Bring Your Own Device (BYOD)
Any device, owned by the user, used anywhere.
Users purchase, own and maintain a device found on the open market. They
even install apps themselves. Challenges include data security, experience
consistency, support expenses, policy and integration.
Choose Your Own Device (CYOD)

Preapproved device, owned by the company, used anywhere.
In most cases, the company purchases, owns and maintains the device.
Employees choose from an approved list in a custom online portal.
Challenges include security and scalability.
Corporate-owned personally-enabled (COPE)

It is a business model in which an organization provides its employees
with mobile computing devices and allows the employees to use them as
if they were personally-owned notebook computers, tablets or smartphones.
The COPE model can facilitate mobile device management (MDM)
http://www.insight.com/content/dam/insight/en_US/pdfs/insight/solutions/cyod-datasheet.pdf?cm_re=Solutions-_-CYOD-_-vs-BYOD-PDF
115

BYOC (Bring Your Own Cloud)
Bring Your Own Cloud (BYOC)

is the trend towards allowing employees to use cloud application or cloud
storage services of their choice in the workplace..
In a small or mid-size enterprises, allowing employees to use public cloud
services like Google Apps or Dropbox.
The use of any shadow IT can pose security and compliance concerns in
the workplace and BYOC in particular can prevent business owners from
knowing exactly where their company's information is being stored, who has
access to it and what it's being used for.
To prevent BYOC from becoming a problem, businesses should
implement policies that strictly define what personal cloud services can be
used for work-related tasks (if any) and who needs to be notified when a
personal cloud service is used.
BYOC (Bring Your Own Cloud)
BYOA (Bring Your Own Application)
WhatIs.com [WhatIs@lists.techtarget.com]
116

EMM (Enterprise Mobility Management )
EMM is an approach to securing and enabling employee use of

smartphones and tablets.
In addition to addressing security concerns, a strong EMM strategy
also helps employees be more productive by providing them with
the tools they need to perform work-related tasks on smartphones
and tablets.
EMM typically involves some combination of mobile device
management (MDM), mobile application management (MAM) and mobile
information management (MIM).
MDM focuses on locking down mobile Devices.
MAM focuses on controlling which users can access which Applications
MIM focuses on allowing only approved applications to access or transmit
Information and data
http://www.bitpipe.com/fulfillment/1365174593_459
117

IT Key Priorities [ZDNet 2014]
Report: IT Leaders Tech Predictions for 2015-2018 [Tech Pro Research]

Key findings include:
82 percent of IT leaders consider security a top priority
Improving security, lowering costs, improving applications to match business
processes and project management are company priorities.
Increasing productivity through technology and improving efficiency and
business processes are key issues for IT departments.
Moving data and services to the cloud is seen as important (more so by
CXOs), but there is also a level of dedication to in-house systems and
servers, which is based on a certain degree of skepticism.
Cloud computing turbulence is expected.
The Internet of Things is strongly expected to take off.
There is more faith in the future of Linux desktops than in the possibility of
Apple surpassing Microsoft in the enterprise.
Security, mobility and big data are the top three technologies to watch.
http://www.zdnet.com/article/research-82-percent-of-it-leaders-consider-security-a-top-priority/
118

Top IT Priorities for organizations [ZDNet 2014]
Report: IT Leaders Tech

Predictions for 2015-2018
[Tech Pro Research]
119

Importance of emerging technologies [ZDNet 2014]
Report: IT Leaders Tech

Predictions for 2015-2018
[Tech Pro Research]
120

Cloud Computing
Nube (computacin en la nube). Definicin:
"Modelo tecnolgico que permite el acceso ubicuo, adaptado y
bajo demanda en red a un conjunto compartido de recursos de
computacin configurables (redes, servidores, almacenamiento,
aplicaciones y servicios) que pueden ser rpidamente
aprovisionados y liberados con un esfuerzo de gestin
reducido o interaccin mnima con el proveedor del servicio
[National Institute of Standards and Technology (NIST)]
Cloud
Computing
http://www.bitpipe.com/fulfillment/1365174593_459
121

Previsin de Gartner 2012
Personal Computing Cloud Computing
"Las principales tendencias de la informtica orientada al cliente se

han desplazado dentro del mercado, a partir de un foco ubicado en
los ordenadores personales hacia un conjunto de dispositivos y
aplicaciones que constituyen un abanico mucho ms amplio y que
incorpora a los telfonos inteligentes, las tabletas y otros dispositivos
de consumo masivo
Personal Computing
Computacin Personal
[Gartner 2012]
http://www.gartner.com/
122

Personal Computing Cloud Computing
"Los nuevos servicios en la nube personal se convertirn en el

nexo encargado de conectar los dispositivos que los usuarios elijan
para acceder a la red
Para el ao 2014, la nube reemplazar al ordenador personal en
el centro de la vida de los usuarios digitales [Discusin]
[Steve Kleynhans, vicepresidente del grupo de investigacin de Gartner]
Cloud Computing
Nube Personal
[Gartner 2012]
123

Personal Computing & Cloud Computing
en la era post-PC, se trata de intentar comprender por adelantado

el nuevo estilo de computacin personal, que lleva a
utilizar la informtica en formas fundamentalmente nuevas,
en la bsqueda de mejorar mltiples aspectos de su trabajo y vida
personal
[Steve Kleynhans, vicepresidente del grupo de investigacin de Gartner]
Nube Personal
"Cloud Tablet" photo

by Tom Wang
from Shutterstock.
[Gartner 2012]
124

Previsin de Salesforce 2014
Cloud computing prediction. By the end of 2014:
86% of companies reporting using one or more types of cloud

computing services.
more than 50% of all information technology will be in the cloud in
the next five to ten years.
The explosive growth of cloud computing: the fabric of the Internet .

http://aonetwork.com/blogs/Explosive-growth-cloud-computing-predicted-continue
125

Platform Technology
A Platform Technology is set of integrated and interrelated technological

elements or integrated features: hardware, software, users, developers,
standards, market, communities, etc. (Platform Technology ICT ecosystem)
Platform technologies differ from traditional platforms in that they are not only
predicated on physical assets.
Examples: Apple platform, Android platform, Internet of Things platform, etc.
Platforms today must adapt very quickly
Common general requirements:
quicker response times

innovate quickly and deeply
rapidly deploy new integrated features
create and dominate new markets
reduced risk business models
bigger customer base
Welcome to the
Age of the Platform
Adapted from:: http://www.theageoftheplatform.com
126

Platform Technology
Don't Build Products. Build Platforms [Phil Simon 2014].
Platform-based companies that have learned how to integrate a wide universe of

consumers and partners into their ecosystems.
Consumers are usually the most important actors of the corresponding platforms.
Success of a platform strategy is mainly determined by three factors:

Connection: how easily others can plug into the platform.
Gravity: how well the platform attracts participants
Flow: how well the platform fosters the exchange and co-creation of value
[The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business];
http://www.inc.com/phil-simon/why-your-company-should-build-platform.html ; ,http://blogs.hbr.org/2013/01/three-elements-of-a-successful-platform/
127

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Microprocesadores personales

Gua para estudio del tema

PCs, Workstations, Servers

Just-In-Time Learning provides a learning

Flashback- Flashforward narrative

Just-In-Time Learning. Communities

Adapted from: http://faculty.pepperdine.edu/mriel/office/papers/jit-learning/

Team learning development

Intel merges PC and mobile divisions

"Lines are blurring between PCs, tablets, phablets and phones".

Adapted from: http://www.computerweekly.com/news/2240234887/Intel-merges-PC-and-mobiledivisions?asrc=EM_EDA_36528847&utm_medium=EM&utm_source=EDA&utm_campaign=20141118_More%20than%20half%20of%20IT%20professionals%20eyeing%20up%20startup%20vacancies_

Intel Wearable Technology Gets a Platform

Las Vegas Convention Center,

A tiny, button-sized hardware product based on the system-on-chip (SoC) for

The Next Dimension of Computing

Intel RealSense technology

Intel RealSense cameras and new immersive applications can be found in a

Investing in Diversity and Inclusion

Diversity in Technology initiative

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Collaboration Improves 3D Printing

HP Multi Jet Fusion technology

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Become Your Own Password

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Wireless Charging On the Go

Development, and deployments to expand wireless charging options for

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Tablets with Lightning Fast Performance

Intel Atom processor Z8000 series

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Tablets with Lightning Fast Performance

Hi-Tech Meets High Fashion

Introducing My Intelligent Communications Accessory (MICA), a collaboration

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

The Family Legacy Continues

Hi-Tech Meets High Fashion

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Intel Core M processors 14 nm

The Best of Both Worlds Collide. Ultra-mobile 2 in 1s

Intel Core M processors, built on the new 14 nm manufacturing process

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

As the front-runners of the world's leading technology companies come together

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Intel Compute Stick1

Adapted from: http://www.intel.com/content/www/us/en/events/intel-ces-keynote.html

Reflexiones generales sobre el

Vision /Strategy /Scope

Contextual Level / Business

Transformational Level / Business

Contextual Level / Business

P Annual AMD Growth Rates

AMD FAD (Financial Analyst Day) 2012

Contextual Level / Business

P Annual AMD Growth Rates

Rory Read, President and Chief Executive Officer, AMD 2012

AMD FAD (Financial Analyst Day) 2012

Transformational Level / Business

Transformational Level / Business

Note. TDP (Thermal Design Power) [Intel]: is the maximum

Transformational Level / Business

Algunas preguntas para aterrizar en el

Respuesta. Intel 22nm 3D Tri-Gate Transistor -> 14n 3D Tri-Gate Transistor