INTERNSHIP REPORT ON

WAHID FANS (Pvt.) LIMITED

Internship Report submitted to the Faculty of Management &

Administrative Sciences in Partial Fulfillment of the
Requirements for the Degree of Masters of Business
Administration.

Program & Session: MBA 6th

UNIVERSITY OF GUJRAT
Date of Submission
30-06-2014

Wahid Fans (Pvt.) Ltd

Acknowledgement
All the praises and thanks for Almighty Allah who bestowed us with the
potential and ability to contribute a drop of a material to the existing ocean of
knowledge. We offer our humblest thanks from the deepest core of our heart
to the Holly Prophet Muhammad (PBUH) who is fore ever a torch of guidance
and knowledge for humanity as a whole.
Secondly we would like to express our grateful thanks to our parents and I am
also thankful to all staff members of the company who show great
involvement, and sincerity to convey their best knowledge to me. Specially,
Mr.Farukh Shabir, Mr.Danish Habib, Mr.Zeehan, who teaches me in very nice
manner and entertains with all possible and required information material.
Thanks to all from the core of my heart. Whose outstanding teaching skills,
methods, breathe of knowledge and counseling, helped us to complete this
project successfully. Therefore, it is difficult for us to mention all the names of
these people, but there are some special persons from whom we learned very
much.

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Wahid Fans (Pvt.) Ltd

Table of Contents
Executive summary......................................................................................... 4
1.1.

Introduction:......................................................................................... 5

1.2.

Brief history:......................................................................................... 5

1.3.

Vision Statement................................................................................... 6

1.4.

Mission Statement................................................................................. 6

1.5.

Quality Policy Statement........................................................................7

1.6.

First mover advantage........................................................................... 7

1.7.

TYPE oFCoMPANY............................................................................... 8

1.8.

Product line:...................................................................................... 9

1.9.

PESTL analysis................................................................................. 9

Political:........................................................................................................ 9
Economical:................................................................................................... 9
Technological................................................................................................. 9
Organizational structure................................................................................. 10
2.1.

Number of employees..........................................................................11

2.2.

Companys Departments:.....................................................................11

2.2.1.

Purchase department.......................................................................12

2.2.2.

Inspection department......................................................................13

2.2.3.

Production department......................................................................13

2.2.4.

Marketing and selling department:......................................................14

2.2.5.

Human resource management:..........................................................15

2.2.5.1.

Hiring:......................................................................................... 15

2.2.5.2.

Firing.......................................................................................... 15

2.2.5.3.

Employee training and development:...............................................16

2.2.5.4.

Assessment of training needs.........................................................16

2.2.5.5.

Evaluating training:........................................................................16

2.2.5.6.

Training Records:..........................................................................17

2.2.5.7.

Maintaining the appraisal reports:....................................................17

2.2.5.8.

Maintaining the record of employees:...............................................17

2.2.6.

Internal Audit:.................................................................................. 17

2.2.7.

Export& Import Department:..............................................................18

2.2.8.

Accounts Department.......................................................................18

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Wahid Fans (Pvt.) Ltd

2.3.
3.

Comments on the organizational structure..............................................19

Field of activities:.................................................................................... 20

Weekly Timetable.................................................................................... 21,22

My Job:....................................................................................................... 22
Learning summary:....................................................................................... 23
General
observation
24,25
SWoT Analysis........................................................................................ 26,27
Recommendations and concluding points:...................................................28,29
References:................................................................................................. 30

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Wahid Fans (Pvt.) Ltd

Executive summary
Wahid Fans is one of the largest manufacturers of quality fans in Pakistan.
Wahid Fans, under the leadership of Muhammad Adnan, its chief executive,
was also the pioneer in electric expert from Pakistan. Since its first export
sales in 1999, with a modest quantity and value, Wahid Fans is now exporting
its products to the tune of 4 million dollars each year to more than 3o
countries worldwide. Wahid Fans has become an instant success for their
quality and durability in all markets stock have been introduced including
these countries in Asia, Middle East, Africa and Europe.
There are several departments working in Wahid Fans include;
1.
2.
3.
4.
5.
6.
7.
8.

Purchase department
Raw material inspection
Production department
Sales & marketing
Accounts & finance
R&D
Human Resource Management
Internal audit

As by the requirement of course offered by the University of Gujrat I choose

Wahid Fans for internship. I was assigned to the marketing department for
first five weeks and then was rotated to different departments.
It was a great experience for me to do internship at Wahid Fans. I learned
many things about the marketing strategies and long term planning of the
Wahid Fans.

Part I
Chapter No.1

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Wahid Fans (Pvt.) Ltd

1.1. Introduction:
My purpose of writing this internship report and do internship in Wahid Fans is
to get information and learn that how they are managing their resources and
what strategies are applied by the organization. As an internee I spent more of
my time in Marketing department., and I learn many things about the dealing
with the dealers, discount rates given by the company to the their dealers and
a common man.

1.2. Brief history:

Wahid Industries Ltd The history of PAK brand is as vibrant and brilliant as
the products themselves. The company traces its origins back to 1936 when
Mr. Abdul Wahid, the founder and the president of the Company started its
operations as the manufacturer of light engineering and utility products. The
setting up of this project is a pioneering achievement of Mr. Abdul Wahid as
the time when there were no facilities, assistance of guidance in this part of
the sub-continent. He simply took it as a challenge, undeterred by the initial
difficulties and sticks to his motto No compromise on Quality. As a result
of product innovation, exceptional quality and through distinct marketing
strategies, his determined efforts were soon crowned with success and Pak
Fans become the leading fan manufacturer in Pakistan.
1936: started its operation as the manufacturer of light engineering and utility
products.
1945: the Company for the first time embarked on the manufacturing of the
Electric Fans before the independence of Pakistan (1947).
1962: the Company cemented its position among the top companies in
Pakistan.
1970: the Company extended its product range, introduced different models
and then kept on increasing the range over the years.
1981: a modern automatic Japanese Plant was installed to manufacture
Enameled Copper wires of top international quality and marketed under the
brand name PAK SUPER.
1989: to live up to its progressive image the Company keeps itself abreast of
the latest technological developments around the world. And this enables the
Company to continually introduce ever new concepts in electric fans, the
remote controlled fans.

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Wahid Fans (Pvt.) Ltd

1990: towards its role as a responsible corporate citizen Wahid Industries
keeps on encouraging and contributing to social uplift programs. At Gujrat, it
set up a modern hospital equipped with latest facilities and top notch
medical personnel.
1992: latest CNC machines and injection molding machines were installed to
make company more self reliant in its production.
1993: the Company diversified its operations and started manufacturing
washing machine with plastic as well as metal body.
1997: Wahid Industries took off another project and started manufacturing
driers and room air coolers.
1999: in the year 1999-2000 Pak Fan achieved highest international quality
award ISO-9002 certified company. Pak Fan also won the FPCCI Trophy
1999-2000.
2000: the Company exported fans for the first time and marked its
international presence.
2001: the Company won the highest export trophy award from that year, it is
continuously achieving this award.
2007: automated paint plant was installed to improve the finish of the product
as well as reduce environmental pollution.
1.3.

Vision Statement

Our goal is to go beyond the expectation of our customers by providing them,

products of outstanding quality and greater value, to extend presence in
international market through innovative technology and make the PAK brand
an icon and symbol of quality on the map of this world.
1.4. Mission Statement
Our mission is to fulfill the needs and expectations by delivering reliable,
world class yet affordable products consistently to our customers.

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Wahid Fans (Pvt.) Ltd

1.5. Quality Policy Statement

Quality policy of Wahid Fans is to produce such quality products, which
provide our customer the entire satisfaction the world over. to meet this
obligation, we continually update employees skills by introduction of new
technologies.

1.6. First mover advantage

Wahid Fans is enjoying first mover advantage as firstly it started export fans to
other countries. Thats the reason the company won export trophy for 8 times.
Wahid Fans being the most popular brand as for the electric fans in
Bangladesh most of the fan manufacturers in Bangladesh are using "Wahid
Fans" trade mark beside the manufacturers of China who are exporting their
electric fans to Bangladesh with the same Trade Mark. To stop the
manufacturing and selling of fake Wahid Fans which are registered vide Trade
Mark Registration No. 62674 dated 22.11.1999 the Chief Executive of the
company.

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Wahid Fans (Pvt.) Ltd

1.7. TYPE of Company
Wahid Fans Is a manufacturing company which produces fans, air coolers,
geezers and iron. It also exports a large quantity of fans to the other countries
and is taking part in development of the economy of the Pakistan.
Wahid Fans (Pvt.) Ltd. is a partnership company of two brothers.

Partners of
WAHID
FANS
Brothers

Yasir ehsan

Muhammad adnan

(Director & export

Manager)

(CEO.)

1.8. Product line: Wahid Fans produces following products;

Pak ceiling fan

Pak pedestal fan
Chromatic and table fan
Bracket fans

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Wahid Fans (Pvt.) Ltd

Exhaust fans
Pak room coolers
Pak washing machines

1.9. PESTL analysis

Political:
Political instability is not a good sign for fans industry because with
continuous changing in the politicians the Government strategies will be
change. When new man comes to power he will make the changes
according to his viewpoints he will make the changes in the budget and
other trade polices he can make an indifferent law about import and export
of the electric pasts. So, political conflicts may cause the Wahid Fans bad
performance
Founder

Economical:
The economic position of the electrical fans market is worse the prices of the
raw material is disturbing the whole economic chart of the Wahid Fans. The
price of the essential raw materials used in production fluctuates.
CEO
Economic instability may cause the Wahid Fans to go down because Wahid
Fans is a big represents at roof the Pakistan if economic problems will occur
defiantly it will make problem for fans industry.

Technological:
A new technology can be very useful for them because in the improvement
in the technology the quality of the product will increases and cost will
decreases. So, Technology
plays very important roleManager
in the success of the
Manager
MANAGER
industry. If Wahid Fans uses the technology that other firms do not have
Marketing
Production
Fin&
A/c their demand
then defiantly
will increase. Wahid Fans using the high
technology Fans manufacturing machinery.
Assistant

General Manager
Accounts

Organizational structure
Manager
Sales

Manager
Auditing

Cashier

Manager
H.R.M

Manager
Exp. & Imp.

Manager
Ceiling &Pdstl

Manager
Quality Ctrl

Page 9.
Internal

External

R&D
Department

Wahid Fans (Pvt.) Ltd

2.1. Number of employees

Wahid Fans has employed about one thousand employees and workers. All of them
are well experienced and specialized in their fields.

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Wahid Fans (Pvt.) Ltd

2.2. Companys Departments:
To run a large scale business every organization needs different departments.
The business of Wahid Fans is not at very large scale as larger companies.
But has enough business that cannot be handled by only one or two
departments. Management of Wahid Fans has distributed its work in different
departments. To run the workings of company efficiently these departments
are required. There are following 9 departments are working in the
organization.
1.
2.
3.
4.
5.
6.
7.

Purchase department
Raw material inspection department
Production department
Marketing and sales department
Accounts and finance department
Internal audit
Import & Export

2.2.1.Purchase department
Purchase department has very importance in the organization. It is
responsibility of this department to provide raw material to production
department. Production department is dependent on this department. To
produce quality goods and cost saving products it is also responsibility of it
that it should has to purchase raw material from a place where it can find less
expensive material with good quality.
In Wahid Fans raw material is also purchased from outside. Thats why there
is a need of this department. This department purchases raw material for
production department. It is also responsibility of this department to provide
quality raw material within minimum cost.
1. By domestic purchases
2. By imports
By domestic purchases raw material is purchased from different cities within
Pakistan.
Almost every dealer in raw material and spare parts has business relation with
Wahid Fans. Where there is any requirement of material, that supplier is
selected who provides material at reasonable price. Purchase department
negotiates with its suppliers about rates and quality material. Sometime rates
are taken as fix for some period. When new order is prepared first latest rate
is checked otherwise old rate is used in purchased order.

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Wahid Fans (Pvt.) Ltd

In domestic purchases company makes purchases from Gujranwala, Gujrat,
Lahore and Karachi.
Sometimes material or parts which are used in manufacturing of fans and
washing machines are very expensive in Pakistan. Because due to lack
power resources and other resources the production cost of such material or
parts become very high. Some parts and material are low in quality. To reduce
the production cost Wahid Fans imports material outside the Pakistan.
Importing is done to keep the standard of production high and provide
products at reasonable price.
The material that in included in imports of Wahid Fans are
1.
2.
3.
4.
5.
1.
2.
3.
4.

Aluminum Sheets.
Copper Rods.
Plastic raw material.
Mini Motors
Chemicals
China
Taiwan
Korea
Hong Kong

Here is lists of those countries from which mostly imports are done by Wahid
Fans.

Material

from
Market

Purchase
Departme
nt

Inspection
Departmen
t

2.2.2.Inspection department
Organizations that dont compromise on the quality always have an inspection
department.
Wahid Fans has an inspection department which deals with the entrance of
the material. A copy of purchase or is sent to the inspection department. The
person who is responsible for inspection, he checks the material and tally with

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Wahid Fans (Pvt.) Ltd

the purchase order. He is also responsible for checking then quality of
material or parts. If there is any discrepancy between the standard quality that
is mentioned in then purchase order, this department doesn't give permission
to enter such material within the boundaries of organization and material is
returned as it is.
In Wahid Fans there is an in charge for the inspection of raw material and it is
his responsibility to make sure that the purchase made for organization is for
that material which is of best quality.
This department restricts the entry of such material that is either of:
1.
2.
3.
4.
5.
6.
7.

Less quality
Defective
From unauthorized dealer
Not useful
Best Quality
Contains no defect
From authorized dealer

This department ensures that material purchased is of:

Material
form
Purchase dept.

Material is sent to production departm

Inception
Department

2.2.3.Production department
Production department has very importance in an organization. Because the
quality, working, performance, profitability is depend on this department.
In Wahid Fans all products are manufactured in this department. It is the
department where forces of organization either in the form of finance or in the
form of labor is applied on the material and transformed it in the finished
goods those can be sell in the market. Well trained and experienced workers
provide their services in production of quality products.
Like other organizations Wahid Fans. is also paying attention on the
production and selling department. Coif the organization knows that how

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Wahid Fans (Pvt.) Ltd

much important these departments are. He believes that these are the only
departments which are the main sources of profitability of the company.
Staff of production department is highly skilled people. They are not well
educated but they have great experience in their field. 2o people are of
management and other 9oo-1ooo people are the labor. They are the true
assets of the company.
In Wahid Fans production department is divided into further sub departments
as:
1.
2.
3.
4.
5.
6.
7.

Motor Section
Winding section
Body Section
Blade section
Plastic molding section
Fitting Section
Packing Section

2.2.4.Marketing and selling department:

Selling and marketing department is very important for international
organizations as well as local companies. A proper department is working in
Wahid Fans for marketing and selling. Mr. Nabeel the son of CEO Mr.Adnan is
the director of this department. Marketing manager is Mr. Abdul Rehaman
who report to Mr. Nabeel.
It is the responsibility of this department to make relationship between the
customers and the organization. It is also duty of the department to realize the
needs trends and choice of the customers and provide them quality goods
according to their demands.
Wahid Fans has well educated and well experienced employees who know
the needs and market situation and give suggestions to the manager about
marketing, when and where to sale goods.
In off season Wahid Fans also sells fans by offering special discounts. It also
helps in promotion of the company. In a survey it is realized that in Karachi 4o
% of market share of fans industry is captured by well-organized and
registered firms and 6o% by non-registered firms. 2o% included in 4o% is
handled by Wahid Fans. it is a great achievement and it is market leader of
fans industry.
A large quantity of fans is also exported to foreign countries. Huge amount of
money is earned by exports. In 2o11 Wahid Fans was the largest exporter of
fans in Pakistan.

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Wahid Fans (Pvt.) Ltd

2.2.5.Human resource management:
Human resource management is the management of work force and it is
responsible for attraction, selection, firing and awarding the employees.
Human resource department is actively working in Wahid Fans. Basic
responsibilities performed by this department are as follows:
1. Hiring
2. Firing
3. Employee training and development plans
4. Maintaining the appraisal reports
5. Maintaining employees record
2.2.5.1. Hiring:
In human resource management there is a proper process of selecting
employees, which are as follows.
1. Need Analysis
2. Job Requisition
3. Job Advertisement
4. Sorting the Applications
5. Initial Interview
6. Testing
7. Second Interview
8. Final Assessment
9. orientation
10. Training
Reference base selection:
Sometimes employees are hired by the references of actively working
employees. They can provide better information about potential employee.
They are called for interview on the bases of reference.
2.2.5.2. Firing
If an employee is not following the rules and regulations of the company and
do not work properly HR manager motivates him to work effectively. Instead of
this if he doesnt achieve the required target he will be fired due to his low
productivity.

2.2.5.3. Employee training and development:

HR manager is also responsible for training of new employees and making
development plans for employees. For this purpose newly hired employee is
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Wahid Fans (Pvt.) Ltd

trained by active working employee. If there is any new innovation in the
system or in machinery, he conducts training session for experienced workers
to increase the efficiency of the employees.
2.2.5.4. Assessment of training needs:
Training needs for workers and staff are identified by the duties and work they
perform and by the respective head of the department.
For new employees training needs are specified in the job description.
For existing employees in case of workers training need is identified in TNA
(training need assessment) form by the related head of the department. In
case of staff members training needs are assessed on ACR form that is filled
by the head of the relevant department.
Training needs are identified in Wahid Fans to enable the employees to do the
routine tasks efficiently and effectively. The purpose of this is to enhance the
capabilities knowledge, enable all workers to their full potential and to
introduce the new techniques and to develop and enhance the professional
skills of workers and staff members and to increase the efficiency and
effectiveness of company.
Training:

2.2.5.5. Evaluating training:

Department heads to follow the training affected coaches. After tests and get
good recommendations on learners coaches, department heads evaluate the
training. Evaluating the effectiveness of training employees (staff) is in their
annual confidential reports. Evaluating the effectiveness of training (nonmanagers and workers) is the training plan.

2.2.5.6. Training Records:

Training record is maintained in the Human Resources Department. The
Human Resources Manager is responsible for keeping records of employee
training.
These training records are obtained in the files until retirement or transfer of
an employee.
All managers and employees are aware of the quality objectives of the
departments and the role of its activities and its contribution to achieving the
goals.

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Wahid Fans (Pvt.) Ltd

2.2.5.7. Maintaining the appraisal reports:
Assessment report is an assessment of employees, which is done by the
department heads. At year end, head of the department makes appraisal
report for each employee (Staff only) works in concerning department. The
assessment goes on, managers continue to manage these reports with the
comments made by the chief of staff HR. Be updated in accordance with notetaking staff. Evaluation decides the rate of increase in salaries of employees
or for promotion. Report will also decide if the employees do not need any
training or.
2.2.5.8. Maintaining the record of employees:
Manage employee records is the responsibility of the human resources. When
the worker is hired all its data and documents are stored in a file and that file
is stored. The employee data is stored on your computer by assigning a
numerical code. Now, with the passage of time all new documents, including
certificates of training and evaluation reports are updated in the employee
records. Record of each employee has the same number which is the code of
the employee's computer.

2.2.6.Internal Audit:
Internal audit is conducted to check the working of accounts. Mostly it is done
to prevent discrepancies in cash intentionally or unintentionally.
Adnan Industries has its internal accounts department thats works under the
supervision of internal auditor Mr. Tafheem. The work of this department is to
show the actual position of the company. As there are chances of fraud and
misappropriate in every organization. It is the responsibility of this department
to prevent these tries.

2.2.7.Export& Import Department:

This department is a source of revenue for the organization and ensures that
the organization is gaining the market. This department is responsible for the
delivery of products on the market, where the organization wants to compete
with and beat the market by offering customers with their quality.
Wahid Fans depend on the strength of this department. Department is made
up of highly trained and experienced people to perform their duties and to
increase exports to the standard structure.
This department is a source of income for the organization and ensures that
the organization is changing marketplace. This department is responsible for
the delivery of products to the markets in which the organization wants to
compete and capture the market by meeting the quality of their customers.
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Wahid Fans (Pvt.) Ltd

Wahid Fans depends on the strength of this department. The department
consists of highly qualified and experienced people to fulfill their obligations,
and to increase exports to the developed structure.
Head of the Department is MR.Shahid Ali. This department is responsible for
contact with foreign suppliers of raw materials, the search for new suppliers
as needed, to import all the raw materials required in the production
department. When the company began to export, was not designed to
process. But now, after growing a company uses the latest technology for
export. This department also has an important role in creating a global market
and is engaged in the import and export of all of today's major challenges
under the responsibility of the company's strategy and policy department and
try to raise the export channel. Wahid Fans is the first company to export its
products in America. Exports are an important part of what distinguishes it
from other companies.
Export countries of Wahid Fans fans are;
1.
2.
3.
4.
5.
6.
7.

Saudi Arabia
Yuban
Afghanistan
Indonesia
Dubai
United Kingdom
United states of America

2.2.8.Accounts Department
Accounts Department in any organization is important because of his work. It
shows the progress of the organization and the department will allocate the
amount of purchase department purchases. It also pays rewards to other
factors of production in the form of rent, wages, and interest on loans,
electricity bills, and payment to suppliers, accounts, etc.
Wahid Fans accounting department manager works under the responsibility of
Mr. Shahid-ur-Rehman, who is the CEO of the organization.
This department is responsible to allocate the amount approved by the chief
executive in various departments of the need. The department has also
decided to pay the appropriate wage labors.
Wahid Fans in the accounting department has set a production method of
wage labor overtime SYSTEM. This department prepares annual reports for
the organization in September of every year, as September is the last month
of the year, the department is also responsible for the distribution of the Wahid
Fans in bonuses to employees and mitigates the CEO confirms them.
Sources of Receipt:

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Wahid Fans (Pvt.) Ltd

1. Recovery from sales through show room
2. Sales proceeds of left over raw material
3. Export fans
Payments:
4.
5.
6.
7.

Wages
Staff Salaries
Utilities expenses
Govt. Dues

Government payments:
1. Custom Dues
2. Sales tax
3. Electricity, Sui gases and telephones expenses
Payments to suppliers:
1. The suppliers are paid on credit/cash basis
2. Venders are paid on cash basis
3. Foreign suppliers are paid up to a limited level

2.3. Comments on the organizational structure

Overall structure of the Wahid Fans is good but technically there are some
problems which I observed during doing my tasks in accounts department and
visiting other departments. There is no well-organized communication system
in the department. In accounts department there is a problem that an
employee can access the others authority without proper authorization.
Finance is also handled by the accounts department which should be
separate from accounts departments. A person who is making the entries of
payments is also handles the cheque book. This can be cause a fraud. one
thing is that I observe that there is an unity of command. It is better for the
organization.
There is one more problem in the structure that there is more centralization. It
is very difficult for the top management to understand the problems of the
workers and office staff. But heads of the departments and supervisors do so.
In accounts department there is a lot of burden on the employees. Thats why
they are unable to complete their tasks in time. There is need of at least two
or three more employees to share their work. They asked Mr. Ijaz, the director
to hire a new employee abut he didnt do it. So Human Resource
Management manager is also bound by the top management in hiring new
employees.

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Wahid Fans (Pvt.) Ltd

Part II
Chapter No.3
3. Field of activities:
My field of interest is marketing. I start my internship on 25 th June and ended it
up on 5th Aug.Mr. Shafeeq send me to the marketing department to learn how
to manage dealers, making deals with the dealers and making interest
adjustments etc.I worked under the supervision of general manager of Wahid
Fans for 6 weeks. 5 weeks in marketing department and last week in
observing other departments. In observation period I observed the working of
other departments like finance department, sale and purchase, Human
Resource Management.
It was a great honor for me to work under the supervision of general manger
of Wahid Fans Mr.Ali Raza. He is responsible for all records of the company.
He is hardworking and honest man and never compromise on his duties.
I prepared my internship report after completing my internship at Wahid Fans.
But I used to write important points in my notebook for the purpose of
completing my report. In this report I discussed all departments and their
functions in detail. Most of my time was spent in marketing department. I will
show all operations and functions of marketing department with their critical
analysis and suggestions or recommendations.

Accounts department has no well-defined communication system in the

organization. I observed this model of communication in accounts department.

Weekly Timetable
Day

Date

Departmen

Daily work

Saturday

25/06/201

t
Sales/MKT

Learned how the customers are tackled

Monday

3
27/06/201

Sales/MKT

over phone calls etc.

Discussion of different packages e.g.

Tuesday

3
28/06/201

Sales/MKT

Salary, incentives.
Designing some posters for company.

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Wahid Fans (Pvt.) Ltd

3
Wednesday 29/06/201

Sales/MKT

Assistant Manager discussed designing of

Thursday

3
30/06/201

Sales/MKT

job advertisement.
Brochures of Company were given for a

Friday

3
1/07/2013

Sales/MKT

thorough understanding.
Competitors that exist in market were

Sales/MKT

analyzed.
A detailed understanding of how the

Saturday

2/07/2013

employees take and deliver orders.

Week 1

Week 2
Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

Date
4/07/13
5/07/13
6/07/13

Department
Sales/MKT
Sales/MKT
Sales/MKT
Sales/MKT

7/07/13
8/07/13
9/07/13

Sales/MKT
Sales/MKT

Daily work
Passing sales vouchers
Passing sales vouchers
Promotion schemes were discussed
A meeting was held and I was a part of
it
Target areas were briefed
Meeting and interview with staff

Week 3
Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

Date
11/7/13
12/7/13
13/7/13
14/7/13
15/7/13
16/7/13

Department
Sales/MKT
Sales/MKT
Sales/MKT
Sales/MKT
Sales/MKT
Sales/MKT

Daily work
Surveys done
Surveys done
Surveys done
Surveys done
Surveys done
Surveys done

Week 4
Day
Monday
Tuesday

Date
18/7/13
19/7/13

Department
Sales/MKT
Sales/MKT

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Daily work
Passing sales vouchers
Passing sales vouchers

Wahid Fans (Pvt.) Ltd

Wednesday
Thursday
Friday
Saturday

20/7/13
21/7/13
22/7/13
23/7/13

Sales/MKT
Sales/MKT
Sales/MKT
Sales/MKT

Visiting other departments

Visiting other departments
Visiting other departments
Meeting and interview with staff

Week 5
Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

Date
25/7/13
26/7/13
27/7/13
28/7/13
29/7/13
30/7/13

Department
Purchase
Purchase
Purchase
Accounts
Accounts
Accounts

Daily work
Placing a purchase order
Tele the purchase order
Tele the purchase order
Tax
Tax
Tax

Week 6
Day
Monday
Tuesday
Wednesday
Thursday
Friday

Date
1/8/13
2/8/13
3/8/13
4/8/13
5/8/13

Department
Accounts
Accounts
Production
Production
Production

Daily work
Tax
Tax
observation about production department
observation about production department
observation about production department

My Job:
Mr.Mudasir is the marketing manager gave me the overview of the marketing
department. He told me all rules and regulation of the company. At first day
there was no work for me to do. But I observe the structure of the marketing
department. There was no well-organized communication structure of the
department.

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Learning summary:
It was a great experience for me to do internship at Wahid Fans. I have
learned a lot of skills that would help in future. All staff members were do
cooperative and taught me very well about the all functions of the department.
I also learnt about the organizational behavior.
Most of time was spent in marketing department. I completed several tasks
given to me in time. In this department I learned about the interest rate given
to dealers on which circumstances. Choosing a best supplier and negotiation
with him about setting a rate is useful in placing a purchase order. Purchase
order is placed on the requisition of the production department. Then order is
given to the supplier. After delivery of goods GRN and purchase order is
matched.
Research and development department is very important for the organization.
It brings new innovations and ideas in the organization. It Is the age of
competition so it is necessary for an organization to make innovations new
give new idea to the customers. But in Wahid Fans this department is not
working so effectively. There is no innovation in the design of the fans. But at
international level big competitors like Japan, china and USA are making new
innovations in their products.
Company relies on production department. Production management is very
good of the Wahid Fans. But there are some problems in quality
management. Some workers are working at contract of per unit wage. There
is possibility of faulty products. They can neglect the faults in the mean to
earn more money.
I critically observe the departments of the organization which helped me out to
learn reasons of different kinds of problems. First of all management of the
Wahid Fans is very strong they are managing their resources very well in the
benefits of the company. But on the other hand they neglect the benefits of
the employees.
What skills and qualifications you think that you have gained from the
internship
I have learned many skills from the internship. An organization requires
something from the employees that is a good behaviour. In starting days I
showed non-serious attitude. But Mr. Imran told me that I have to show a
professional attitude towards the company. I made my behaviour better as
require by the organization. After that I learned the tools of marketing
department.

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Wahid Fans (Pvt.) Ltd

In purchase department I learned about the placing an order. All procedure of
purchase has been told me by Mr.Mushtaq. Now I know how to access data of
suppliers from the data base and how choose the supplier for placing an
order.
1. What kind of responsibilities you have undertaken during the
internship period?
During my internship period following tasks were assigned me

1.
2.
3.
4.

First task which is assigned to me is in the shape of survey

Calculation of discounts rates to the consumers is the another task
I have recorded all the entries in my book of the dealers credit
Competitors information is the main part of any company, so my
manager gives the responsibility to gather all the information about the
competitors.
2. How do you think the internship will influence your future career
plans?
I have a lot of future plans. To implement these ideas I must have an
experience and lot of management skills. This training is not enough for it. But
I think I have some idea about the management and problems that might be
faced by a management. It is a base upon which I will build the whole building
in future.
3. How do you think the internship activities that you carried out are
correlated with your classroom knowledge?
Yes most of the activities are related to our class room knowledge. For
example marketing strategies, advertisement, promotion tools etc.

3.1. General observations about the departments of the

company:
During working in marketing department I observe some problem that staff
was facing. It was the burden of the work. There was no well-established
communication structure as it should be in well-known organizations.
Marketing and selling department is also not working as effectively as it
should. Today is the age of electronic media. Well know organizations use this
opportunity to expand their business. Wahid Fans has a lot of resources but
they do not avail this opportunity for the promotion of the organization. If they
are doing so, but as compared to its business size advertisement is very
minor.
Human Resource Management department is managing the sources of the
Wahid Fans very well which increase the effectiveness of the organization but

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Wahid Fans (Pvt.) Ltd

on the other hand it only thinks and get the benefits of the Wahid Fans not
about the benefits of the employees. There is no renewal of salary packages
for a long period of time. Thats why there is low commitment in the
employees with the Wahid Fans and it shows the job dissatisfaction. It
reduces the effectiveness of the organization. If an employee in dissatisfy it
results in low productivity or neglect errors.
Research and development department is very important for the organization.
It brings new ideas and innovations. But in Wahid Fans this department is not
working so effectively. It is providing the same ideas that other competitors are
offering in the market.
In production Wahid Fans is following the concept of production for a long
period of time nit the quality concept thats why it brings no innovation for the
betterment of the position of the organization.

Chapter no.4
Swot Analysis
Strengths of Wahid Fans:1. Wahid Fans sure the biggest fan of production company are also exported in
bulk, which provide heavy tax for Pakistan

2. Wahid Fans is the only company in Pakistan that exports their fans in the
USA.

3. Wahid Fans uses the most modern /high-tech machinery like Capstan and
turret lathes, Progressing stamping presses, die-casting machines, injection
molding machines, automatic armature winding, CNC cutting machines, wire
machines Spark EDM and convey or ovens for drying paint containing stove.
4. Wahid Fans installed manufacturing unit of copper wire in 1988. Wahid Fans
also produces capacitors owner. Wahid Fans is the pioneers in exports of
fans from Pakistan. Wahid Fan has received four awards trophy export for
fans and other electrical products such as enameled copper wire.

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Wahid Fans (Pvt.) Ltd

5. Wahid Fans has employed more than1ooopeoplein its factory.
6. Wahid Fans produce high quality fans in Pakistan
7. Wahid Fans provide the best service
.

Weakness:
1. At the executive level there is no way to find the problems.
2. The strategy for solving production problem is not useful
3. No check and balances on the management
4. No check and balances on piracy fans
5. Research departments not as efficient as it should be.
6. No big research came out from them.
7. By producing different products in the same factory concentration is diverted.
8. The strategic planning is not as affective.
9. Using old methods to solve the problem
10. Company actually fails to produce a new product which other companies are
not producing.

Opportunities:
Wahid Fans (Pvt.) Ltd. is a pioneer in the export of electric fans from Pakistan.
To start the export from Pakistan has participated in the International Fair of
appliances in 1993 in Abu-Dhabi. The company has also participated in
numerous trade exhibitions organized by the Export Promotion Bureau and
the Federation of Chambers of Commerce and Industry in Bangladesh,
Yemen, Saudi Arabia, Dubai, Bahrain, Qatar, Sudan, Egypt, etc. U.S.A. Wahid
Fans. Was the first company to export Pakistani fans in the Middle East?
Wahid Fans. Fans became an instant hit for their quality and durability in all
the markets in which they were introduced.
Wahid Fans is the first Pakistani company that has obtained the ability to
export their fans in the United States. They got orders in the world exhibition
of electronics. The Managing Director Muhammad Adnan foreign electrical
engineer expert brought in new technologies for the production of fans from
developed countries and Wahid Fans best products in a continuous process.
He brought new opportunities for their industry to make their products of high
quality for the installation of new machinery for the sake of production fans.

Threats:

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Wahid Fans (Pvt.) Ltd

Wahid Fans is not having a monopoly on the market have threats from several
factors. Following are the main threat for fans Wahid Fans.
1.
2.
3.
4.
5.
6.
7.

Threats of corruption in the operational and management

Increase in the price of raw materials.
maintaining the quality of the product
Changes in trade policies of government
Competitors new stones miles
Divide the market demand units disturb the sale Wahid Fan.
Fans main producing countries are Japan, Korea, Taiwan, Hong Kong,
India and China. Japan is covering high-quality market segment of the
international market.
8. Production of fans in bulks to meet export and national level
Royal fans, which export their products to Bangladesh, Sri Lanka, UK,
Singapore, Dubai, Saudi Arabia, Kuwait, Oman, South Africa, Nigeria, Yemen
and Pakistan.Pak fans with a strong market in Pakistan their if time warranty
and service that makes them a unique approach to the market have a very
good at the national level

Recommendations and concluding points:

1. There is no management in the workplace. Management functions
should be adopted in their departments.
2. There is a need of two more employees in marketing department.
3. Wahid Fans still emphasizes on the concept of production. It should
follow the quality concept.
4. Wahid Fans has very limited target market it should expand its market.
5. Salary packages are not very attractive to the employee. It should be
reviewed.
6. Appraisal report should be prepared on the basis of merit and not on
personal biasness.
7. For the purpose of promotion Wahid Fans should use modern ways of
advertising like electronic and printed media.
8. For the purpose of setting prices company should conduct the survey
to find out the demand and the purchasing power of the customers.
9. Wahid Fans is currently targeted only a small number of markets, and
there is still a large segment of the market, which can be explored.
10. Wahid Fans can expand its business through debt because it has
already made its credibility.
11. With the reduction of manufacturing costs Wahid Fans can enjoy more
profit margins.

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Wahid Fans (Pvt.) Ltd

12. If the employee discipline and control mechanism applied correctly, it
will be more involvement and will result in increase in output.
13. Wahid Fans can make growth with the introduction of new brands and
designs of products

References:
1. Director marketing
2. Director Finance and Purchase
3. General Manager Finance (Ali Raza)

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Wahid Fans (Pvt.) Ltd

4.
5.
6.
7.

www.Wahid Fans.com
Chief Accountant
Accounts officer
Assistant Accountant

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